▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.

“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”

▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.

This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.

At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.

▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.

The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.

▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.

In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:

• Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
  This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.”
• Blending Old & New: A Fireside Chat with Marc Dennis
  Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.

▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.

Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.

▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.

For more information, visit www.samsung.com.

The company’s Transparent MICRO LED display was unveiled for the first time at Samsung First Look 2024 on January 7 (local time) — ahead of the Consumer Electronics Show (CES) 2024, the world’s largest consumer electronics and information technology exhibition held in Las Vegas from January 9-12. Combining superior craftsmanship with six years of tireless research and development, this new modular MICRO LED wowed attendees with its futuristic design. The Transparent MICRO LED’s crystal-clear, glass-like display has revolutionized the viewing experience and attracted the attention of global consumers.

Check out how Transparent MICRO LEDs will make everything from sports to movies more vivid and immersive in the video below.

Samsung Electronics today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with unprecedented performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro¹: Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Solves common issues in sporting contents — such as ball distortion — by streaming high-resolution sports matches through this feature² powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth,³ allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronization across shows, movies, and playlists. It’s a technology that perfectly synchronizes TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilizes exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalized content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalized recommendations and a more customized overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favorite channels and content while offering tailored content suggestions based on viewing history.
• ‘Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the center of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+,⁴ a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service⁵ puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: Enhances users’ home workouts with high-quality fitness and wellness videos from world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.
• FlexIt: Live one-on-one sessions with top fitness and wellness professionals
• Dr.Tail: Provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.
• Multi Control: Allows more efficient work from home by giving users control of all their screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customizable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
• Vibrary: Users are able to enjoy their favorite artist’s high-quality images via the big screen of their TV. With Ambient Mode, users can be welcomed every day by their favorite artist. Users can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience. 

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favorite content on Samsung Neo QLED than ever before.

• Audio Subtitle: The world’s first on-device TV feature that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customizable app incorporates UI enhancements such as intuitive button placement, distinct colors and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favorite TV shows, movies and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalance colors, the feature enables users with low vision to more clearly see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalize the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy so pure that it’s Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.⁶

New ‘OLED Glare Free’ technology⁷ — specifically designed for 2024 OLED screens — preserves color accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimized, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialized hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deeper blacks and accurate colors. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customization and personalization, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks monthly. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode.⁸
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customizable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar features a 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in 4K 120Hz. It analyzes audio and uses AI to optimize sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalized, immersive experiences that redefine the way people live and engage with their devices.

¹ QN900D only. 8K AI Upscaling for other models.
² Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
³ 12.9mm in depth only applies to 65’’ QN900D.
⁴ Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.
⁵ Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.
⁶ Size and model availability of OLEDs may vary by country.
⁷ UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.
⁸ This feature applies to the 55’’ display and above.

Samsung Electronics stands at the forefront of transformative display technology, leveraging its industry prowess and expertise to lead product innovation in the global TV market for 17 years. The company has consistently changed the industry landscape through its groundbreaking advancements that allow users to experience the world in new ways.

Recently, Samsung raised the bar again with the release of the next-generation MICRO LED — an exceptional display technology that provides an unparalleled viewing experience. Samsung Newsroom sat down with Tae-yong Son, Vice President, MICRO LED Team, Visual Display Business at Samsung Electronics, to learn more about the display’s inception.

▲ Tae-yong Son, Vice President, MICRO LED Team, Visual Display Business at Samsung Electronics, poses in front of a MICRO LED set

The Intricate Details of MICRO LED Technology

As customers continue to desire higher-definition screens for their homes, TV manufacturers must use the latest visual technologies to create more advanced displays. MICRO LED meets these demands, boasting a modular design that provides users with a superior viewing experience. The ultra-customizable MICRO LED panels allow users to personalize the shape, size and ratio of their screens to fit any space or environment.

In addition to incredibly versatile sizing options, MICRO LED displays utilize LEDs that are densely packed together and smaller than 50µm in size. Each individual LED emits light and the three primary colors — red, green and blue — resulting in stunning picture quality without the need for a color filter.

“Traditional displays such as OLED and LCD have a filter and additional layers of materials over their light source which can block or absorb some of the light and impact the visual experience,” explained Son. “On the other hand, MICRO LED does not utilize additional material layers, ensuring unmatched color reproduction.”

Another distinguishing feature of MICRO LED is Samsung’s nanometer technology, derived from the company’s leading semiconductor expertise. This allows for LED chip operation circuits to be directly deposited on the glass, mitigating any loss of brightness that users may experience with conventional displays. Additionally, inorganic LEDs eliminate the possibility of screen burn-ins or permanent screen discoloration.

▲ The unique technological advantages of MICRO LED offers several benefits including better picture quality, durability and flexibility

Pioneering the Next Frontier in Displays

The creation of MICRO LED marked a significant step forward in visual display technology. While previous iterations of TVs were created and commercialized through collective industry innovation, the development of MICRO LED was notably different — combining years of extensive research and testing undertaken by Son and his team.

“We were determined to provide viewers with a next-level visual experience,” said Son. “As it was an emerging technology, there were various challenges to overcome. This project needed a bold player that could take the risks – Samsung was it. Samsung We recruited brilliant experts for the project and invested heavily in the success of the product which went through numerous rounds of trial and error.”

As the name suggests, a MICRO LED display consists of millions of LED units — the most fundamental yet essential part of a screen. For the display to function at peak performance, each LED unit is rigorously tested against the highest quality benchmarks.

▲ Cutting-edge technologies from several neighboring categories, including semiconductor production, AI software, etc. were incorporated to create the MICRO LED

The substrate for the LED chips is constructed before the chips are meticulously transferred onto it, creating a unified module. Once produced, the module is assembled into a display and undergoes more than 600 hours of extensive reliability tests and stabilization procedures to ensure that the display provides a stunning visual experience for users.

Son explained the precision needed to place the LEDs that makes the process extremely challenging. “Imagine trying to place a tiny object, smaller than a human hair, in a specific position and angle. Then, repeat this action over half a million times. This is the process for placing LEDs, with each placement needing to be flawless,” he said.

▲ Son explains how the arduous and often challenging process pushed the team to continue innovating, leading to the successful development of the MICRO LED screen.

To streamline this process, Samsung’s development team began to seek out a new solution. Drawing from the company’s semiconductor expertise, the team adopted techniques used to delicately place circuits on silicon wafers and applied them to MICRO LEDs displays. After testing out the method, the process was deemed a success and considered commercially viable for future production.

“We never lost sight of our goal of creating a revolutionary display. We never lost faith.”

– Tae-yong Son, Vice President, Samsung Electronics

The display’s modular nature posed another challenge for developers: How could they create a single, unified image uninterrupted by lines or bezels? After years of refinement, Samsung was able to create an advanced auto-assembly method, allowing 49 distinct modules to merge seamlessly into a single, breathtaking bezel-less display.

“After six years and more than 200 iterations, we honed the technology that integrates each individual module to create MICRO LED displays of all sizes,” said Son. “Despite the hurdles we faced along the way, we never lost sight of our goal of creating a revolutionary display. We never doubted that we’ll make it.”

Initiate, Iterate, Innovate: The Relentless Pursuit of Innovation

A sense of understanding and like-mindedness among the developers was instrumental during the development of MICRO LED technology. Son emphasized that “engineers need to overcome the fear of failure, understand that it’s part of the innovation process.” Realizing that failure provides an opportunity for future success and innovation, Son and his team used their setbacks as motivation to continue developing.

“Embracing a culture of courage and curiosity, we were able to forge ahead — recognizing that each challenge we encountered was a step in the right direction toward innovation,” explained Son. “Thanks to the hard work and dedication of our team, we were able to bring this revolutionary technology to life. Viewing the process of trial and error as a learning opportunity rather than a hindrance can help propel us closer to technological breakthroughs.”

▲ Over a period of six years, Son and his team fine-tuned MICRO LED technology for commercial use.

Bringing MICRO LED Closer to Consumers

While MICRO LED displays are poised to redefine the industry, introducing them to the market poses certain challenges — longer consumer adoption cycles, significant initial investments and the need to scale manufacturing processes efficiently. Alongside these factors, well-established alternatives such as LCDs and OLEDs currently dominate the market, making market penetration of MICRO LED screens slower and more difficult.

“Engineers need to overcome the fear of failure — it’s just part of the innovation process”

– Tae-yong Son, Vice President, Samsung Electronics

Despite this, Son views these challenges as opportunities. “The display market is constantly evolving and new technologies often take time to find their footing,” stated Son. “While adoption may be slow right now, it’s reflective of the typical incubation period for advanced technologies. As we continue to innovate and drive down production costs, MICRO LED technology will become more accessible to a broader consumer base.”

To introduce MICRO LED displays to more consumers, Samsung plans to invest in methods that will optimize manufacturing processes and effectively reduce costs — alongside targeted marketing efforts to educate consumers on the unique benefits of MICRO LED screens. Although MICRO LED technology is still in the early market stages, interest has been steadily growing with 110-inch MICRO LED displays having been sold since its official release. Likewise, the recently released 89-inch version has been pre-ordered from various nations around the world, indicating increased demand among consumers.

▲ MICRO LED offers consumers the most cinematic picture quality.

“MICRO LED is truly the pinnacle of consumer display, and it will redefine the visual experience across various devices,” said Son. “From augmented reality to the next generation of wearables, this cutting-edge technology underscores the vision we hold for the future — an era of hyper-realistic viewing experiences, all powered by MICRO LED innovation.”

For more information on Samsung’s MICRO LED, please visit samsung.com.

▲ “MICRO LED: A Journey to Redefine Limits” provides a glimpse into the development of the groundbreaking technology.

Samsung’s MICRO LED: The Pinnacle of Next-Generation Display Technology

For 17 consecutive years, Samsung has led the global TV market with its unwavering dedication to innovation. The latest feat, MICRO LED, stands as a testament to this legacy. Poised to define the next generation of display technology, MICRO LED is the culmination of Samsung’s state-of-the-art manufacturing excellence and decades of experience in the industry.

As the name suggests, these displays utilize LEDs that are a mere 100㎛ in size, even slimmer than a strand of human hair. In particular, the size of the LEDs for MICRO LED is smaller than 50㎛, which is only 10% of typical LEDs for B2B products.

Unlike traditional displays, MICRO LED is self-emissive, producing its own light and color without the need for backlights or color filters. The result is a brighter, sharper display that captures the intricacies of the real world with unmatched precision. Furthermore, the inorganic RGB of the self-emissive display ensures freedom from burn-ins and provides exceptional brightness and picture quality for nearly 100,000 hours.

▲ The video explains Samsung researchers’ meticulous approach to MICRO LED.

Of course, it wasn’t an overnight success. Samsung researchers spent more than half a decade venturing into unexplored terrains to pioneer this unique technology. Many industry skeptics doubted its viability, pointing to the complexity and precision it demanded. However, with a relentless pursuit of perfection and an unwavering dedication to craftsmanship, the team overcame the technical challenge, ultimately creating what many consider the apex of display technology.

Exceptional Viewing, Meticulous Making: The MICRO LED Process

Much like how a gemologist uses precise measures to identify the finest diamonds, Samsung engineers employ advanced technologies and stringent criteria to select only the highest-quality MICRO LEDs.

“These MICRO LEDs meet exacting standards for luminance, dispersion and rank, ensuring unmatched performance never before seen on traditional screens,” said KJ Lee at the MICRO LED Product Development Group. “The superior quality of LED materials, combined with their consistent sizes, allow us to arrange them in a densely packed manner and deliver a truly exceptional viewing experience.”

▲ Samsung engineers meticulously select top-quality MICRO LEDs, similar to selecting the finest diamonds, to provide an unmatched screen performance.

“During the development process, we’ve sifted through over 10 billion LED units to develop a cutting-edge surface mount technology, allowing us to intricately position 24 million MICRO LEDs, each slimmer than a human hair, on the panel,“ explained Jeongin Han at the Manufacturing Process R&D Group. “In addition, Samsung’s nanometer technology, borrowed from the company’s semiconductor expertise, successfully narrows the edge of the modules to create a seamless screen of any size.”

Each module, assembled with precision using ultra-fine process technology, undergoes extensive testing, ensuring that all 24 million pixels are flawless. This thorough process guarantees that customers will have a defect-free viewing experience for a decade.

▲ The extensive calibration of MICRO LEDs ensures lifelike colors and clarity.

Following the extensive testing phase, the MICRO LEDs proceed to the calibration phase. This is where the display’s picture quality is adjusted to achieve lifelike colors and clarity. “Each MICRO LED display undergoes over 40,000 calibration rounds, systematically classified from pixel level to module, bloc, and the final product,” said Tetsuya Shigeta, who is in charge of display module design at the Core Technology Group.

Experience the Future of Display in Your Living Room

As a result of the intricate process, MICRO LED offers an unparalleled visual experience never before seen on a consumer display. These self-emissive RGB LEDs provide pure light and color without any filters — immersing users fully, whether it be movies, sports or documentaries. This revolutionary technology ensures optimal efficiency and minimal light loss, producing images that blur the lines between screen and reality.

▲ MICRO LED presents the ultimate viewing experience with unmatched picture quality.

Recognizing the soaring demand for ultra-large and premium displays, Samsung is launching a range of MICRO LED displays this year. Spanning from 76 to 114 inches, these displays cater to customers seeking unmatched picture quality and cutting-edge technology.

For more information on Samsung’s MICRO LED, please visit www.samsung.com.

With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence.

According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design.

By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences With Neo QLED

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices¹ for seamless connections.

• Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content.
• ConnecTime: Make it easier to take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.
• 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance.

Broadening Viewing Options With MICRO LED and Samsung OLED

The 2023 MICRO LED lineup offers new models ranging from 50 to 140-inches² to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customizable to fit a consumer’s desired set up. In addition, it comes without bezels, so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55, 65 and the new ultra-large 77-inch models. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and color representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its Smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service deliver over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.

Explore a New World of Gaming With Samsung Gaming Hub

The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favorite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience where players can simply switch on their TVs and play.

Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming — with multitasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time.

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing³ and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display, while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens — including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound.

Elevate Your Lifestyle With Expanded Lifestyle Lineup and New Features

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customize the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Everyday Sustainability With Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print, so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.

Multidimensional Soundscape and Audio Quality With AI

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume.
• New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TVs with Samsung Soundbars, these devices will offer the most powerful, customizable and personalized ecosystem available to date.

To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook,⁴ where you can register to get the latest updates and special offers throughout 2023.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services and features may vary by region.

¹ SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add a thousand of compatible devices seamlessly into their SmartThings Home Environment.
² Samsung’s MICRO LED lineup will be offered in 50, 63, 76, 89, 101, 114 and 140-inches in 2023.
³ MiniMap Sharing will be available via software update in the first half of 2023.
⁴ Participating Countries only: U.S., U.K., Germany, Turkey, Australia, Korea and India.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand To Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,¹ powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

¹ 32-inch model offers FHD screen quality.

Samsung Electronics today celebrates the grand opening of a virtual production stage in collaboration with leading entertainment company in Korea, CJ ENM. The studio’s real-time virtual experience is powered by connected cameras and Samsung’s cutting-edge Micro LED technology, The Wall (Model Name: IWA).

The partnership, first announced in July 2021, leverages the customizable, modular technology of The Wall and CJ ENM’s globally renowned television and film content production. The opening of this studio in Paju, Korea demonstrates momentum from both companies toward the next generation of video production technology, aimed at satisfying a range of customers in the increasingly fast-paced world of entertainment.

“We are delighted to announce the opening of this virtual production stage in partnership with CJ ENM, a company at the forefront of media and entertainment,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display, The Wall.”

The CJ ENM virtual production stage will present Samsung’s innovative Micro LED technology with The Wall’s impressive screen measuring over 1,000 inches in a custom oval display of 20 meters in diameter and 7 meters in height. The IWA model display supports a resolution of 30,720 (32K) x 4,320 (4K). This real-time, virtual set powered by Samsung’s Micro LED displays and connected cameras will reduce the image compositing needs and save time and production costs. In addition, an IFR2.5 ceiling display has been installed, with the IFR 2.5 Plug Wall displayed on the other side of the IWA. 360-degree video shooting is also possible thanks to the main screen, ceiling and Plug Wall.

The Wall’s specifications are customizable to fit the unique requirements of the content creators and space, including ceiling installation in convex or concave design. The screen enhances visual expression with vivid colors, HDR10, HDR10+ and cinema LED picture quality and details. The features enabling reimagined content production include dedicated studio frame rates, including 23.976, 29.97 and 59.94Hz, for seamless video sync.

The Wall is designed for easy management and peace of mind in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films. In partnership with CJ ENM, Samsung is delivering on its commitment to offer innovative solutions ready for the next generation of content production.

About CJ ENM

CJ ENM is a leading entertainment company originated from Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top-notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet ASIAN MUSIC AWARDS (MAMA), the world’s No.1 K-pop music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com.

Samsung Electronics today announced a new partnership with The Forestias by MQDC — Thailand’s biggest property development project, combining forest with residences and commercial areas.

Through this partnership, Samsung will supply its state-of-the-art display technology, The Wall, to The Forest Pavilion located at the heart of the project in Bangkok to showcase the most immersive cinematic experience. The Wall is the world’s first modular MicroLED technology that delivers incredible definition, without restrictions to size, resolution, or form. This innovation enables a 360-degree theater in The Forest Pavilion that lets the audience enjoy a one-of-a-kind visual experience.

The Wall’s high-definition, MicroLED display measures 38.707m x 3.628m (126.99ft x 11.90ft) for a total surface area of 140.43m² (1,511.18ft²). The video screen is composed of 384 cabinets that are arranged in a line to produce one single 360-degree continuous image consisting of 4 sides, with a resolution of 46,080 x 4,320 pixels (or approximately 200 million pixels).¹

“This is one of the most exciting, world-class collaborations between leaders in novelty and sustainable living. I would like to congratulate all those involved for the strong partnership between Samsung Electronics and Thailand’s largest property development project — The Forestias by MQDC,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics.

Keerin Chutumstid, President of The Forestias by MQDC, said the strong partnership with global technology leader Samsung Electronics secures its commitment to achieving its vision. The Forestias by MQDC aims to develop the best sustainable and innovative housing projects under ‘sustainnovation’ for all well-being.

“The Forestias is a sustainable, innovative forested district under MQDC`s founding principle of ‘For All Well-being’ to benefit all life on Earth. Our ‘Chamber of Secrets’ is a world-class, 360° animated theater created by our main partner T&B Media Global Co., for our visitors to experience Thailand’s first community designed for health and happiness of nature, animals and humans. Samsung’s The Wall, a state-of-the-art MicroLED modular technology, enables The Forestias by MQDC to immerse visitors in an experience that feels as close to reality as possible,” said Chutumstid.

The ‘Chamber of Secrets’ is the highlight inside The Forest Pavilion which delivers an amazing wrap-around experience surrounding the viewer with vivid images in vibrant-yet-natural colors, enhanced by the cutting-edge innovation of The Wall’s industry-leading picture quality engine which delivers true-to-life imagery.

Samsung’s The Wall is the sole innovation in the 360° animated theater that helps convey a mesmerizing immersive experience showing The Forest Pavilion, which currently functions as the sales gallery and will soon be transformed into a shared learning center for its residents.

(From left) Ruedeekorn Onsawat, Senior Vice President of Marketing, Magnolia Quality Development Corporation Limited., Apirada Puapornpong, Head of Display Business at Thai Samsung Electronics, Jennifer Song, Executive Vice President of Consumer Electronics at Thai Samsung Electronics, Keerin Chutumstid, President, Magnolia Quality Development Corporation Limited

About The Forestias

The Forestias is the “Enchanted Community District in The Forest”, the world’s first project where nature, animals, and people live together in a healthy, high-quality environment. The 398-rai district at Bangna-Trad KM7 addresses the world’s social and environmental challenges with ecofriendly utilities and extensive green spaces and forest. Amenities include residential projects, a business district, a 6-star boutique hotel, a community and family center, movie theaters, shops, restaurants, offices, a medical and healthcare center, an innovation center, a community area, a museum and learning center, and an extensive forest ecosystem. For more information, visit www.theforestias.com.

¹ Exact amount of pixels is 199,065,560.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

Through this partnership, Samsung will supply its state-of-the-art display technology, The Wall, to CJ ENM’s virtual studio, a part of its television and film production studio complex scheduled to open in Paju, Korea later this year. The custom virtual production volume studio will be the first in the world to leverage The Wall’s boundless LED technology, unlocking new possibilities for video content production operations and virtual production solutions. The main display will be installed in an oval shape with a diameter of 20 meters and a height of seven meters or more, creating a seemingly endless backdrop to capture content.

“We are excited to collaborate with CJ ENM to build a virtual production studio featuring Samsung’s most cutting-edge display technologies,” said Jong-hee Han, President of Visual Display Business at Samsung Electronics. “With this partnership, Samsung is launching a new virtual production industry initiative with a commitment to deliver innovative products and solutions that offer the optimal environment for next-generation content production.”

This virtual production studio will use LED displays and connected cameras to create virtual settings in real-time. This solution will save time and reduce image compositing and on-location production costs while helping filmmakers to see the camera on the live-action set in any direction.

The Wall’s modular technology allows creators to design environments to their specific requirements, enabling a variety of installation options such as ceiling installation and convex or concave design, depending on the internal studio design.

The 2021 model of The Wall (Model Name: IWA) with Micro LED technology enhances visual expression with ultra-deep blacks and wide viewing angles, giving filmmakers and content creators the ultimate canvas to fulfill their visions. The modular screens are ideal for studios thanks to their precise color expression, HDR10+ and cinema LED picture quality technology and optimized frame rates for production houses. A new molding process is also applied to the modular surfaces of The Wall to minimize any moiré patterns from forming, a nuisance typically associated with filming standard LED screens.

The Wall’s massive screen measures over 1,000 inches, producing vibrant colors and details supporting up to 16K high-resolution¹ content. Dedicated frame rates for studio production, a new addition to this year’s model, allows producers to run content at frame rates such as 23.976, 29.97 and 59.94Hz, ensuring seamless videos sync with the most widely used camera framerates. Frame Rate Sync technology further reduces screen disruptions for true-to-life accuracy. With thoughtful dust and contamination-resistant LED protective films, plus a variety of easy-to-use solutions, such as remote management and color adjustment, The Wall is built for convenient management in any environment.

CJ ENM Virtual Studio Concept Visual

Both companies expect this collaboration to improve content production possibilities while satisfying a variety of customers by reimagining content production for today’s fast-paced entertainment environment.

“The strategic partnership with Samsung will allow CJ ENM to push forward the creation of a new powerhouse of the next-generation content,” said Ho-sung Kang, CJ ENM CEO. “While CJ ENM is investing $4.4 billion over the next five years in entertainment content, we are taking the lead in building a global No. 1 production studio to become a world leading entertainment company.”

About CJ ENM

CJ ENM is Asia’s leading entertainment and lifestyle company headquartered in Seoul, Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Cannes-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Crash Landing On You, Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON/KCON:TACT, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet Asian Music Awards (MAMA), Asia’s biggest music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people.

¹ 16K resolution is only available for horizontal layouts with a 15,360 x 2,160-pixel arrangement.

Samsung Electronics exquisitely refined its Neo QLED 8K lineup’s sound system to allow users to take full advantage of their large TV’s audio quality. The flagship displays were designed to analyze both the size of the space where they sit and how they’ve been installed in order to calibrate sound to its optimal settings. The TVs use that information to pump out realistic, object-tracking sound through their eight total speakers. When applied to our ‘family movie night’ scenario above, the TV’s speakers would compensate for when the family’s thick blanket absorbed the tones of mid-to-high registers, and evenly distribute three-dimensional sound from the corners to the center when the family sat closer to the screen.

To learn more about how Samsung’s newest TVs customize sound based on where users place their screen, and how sound has evolved as tool for fostering immersive home entertainment, Samsung Newsroom sat down with some of the developers behind the displays.

▲ (From left) Engineers Jongbae Kim, Sungjoo Kim and Sunmin Kim of Samsung Electronics’ Visual Display Business.

SpaceFit Does Spatial Analysis Daily to Optimize Sound Settings

Today, with more users watching TV in more places, including living rooms, workrooms, bedrooms, terraces and more, both sitting up and lying down, and at different times of the day, our viewing habits are changing. Now, more users are customizing their viewing experience based on their living environment. With this in mind, the developers focused on creating technology that would automatically analyze users’ viewing environments to ensure that they’re always enjoying the best possible sound. The result is SpaceFit, a feature that automatically checks for changes in your living space once a day and calibrates sound settings accordingly.

Here’s how it works. First, a built-in microphone identifies elements that can affect sound, such as curtains, carpets and walls. Suppose the TV is placed in a user’s living room, which features a carpet that we can assume absorbs mid-to-high range sound. In this case, SpaceFit would optimize sound settings to raise the mid-to-high range sound accordingly and automatically. It works the same regardless of whether stands, wall hangings and other elements are changed. If the TV were to be moved closer to the wall, then the space behind it would become narrower, which could affect low frequency sounds. SpaceFit allows the TV to notice this change and adjust its settings in advance to produce clearer sound.

The key point to remember is that all of these processes occur automatically. As Engineer Sunmin Kim explained, “SpaceFit is an automated function that does not require that users press a button, and the device won’t send out a ‘testing’ sound. By simply turning it on or off, the TV will analyze the environment based on the sound of the content that the user actually consumes. So all you need to do is just enjoying what is being played on screen.”

This industry-first technology was made possible thanks to innovations that were based on a myriad of data and AI technologies. From sound-absorbing areas, such as what are referred to in sound engineering as ‘dead rooms,’ to acoustically reflective spaces, the team considered both extremes in terms of viewing environments.

“Since there were so many variables to consider, we built up a sufficiently wide learning database and analyzed it using machine learning technology. That’s where the AI technologies that Samsung developed kicked in,” said Sunmin Kim, who also noted that the feature “can cover almost any typical space in which a TV may be placed.”

OTS Pro Uses Eight Speakers to Produce 3D Sound From All Corners of the Screen

Content is beginning to make use of a wider range of sound channels, and users’ preferred ways of enjoying that content are also changing. As home entertainment expands and both wide screens and multi-channel sources with immersive formats like films become more popular, it’s becoming commonplace for multiple people to enjoy the same content together. The key here is to widen the ‘sweet spot’ – the location from which users can enjoy optimal sound even at the outside edges of the screen. As content grows more varied and screens become bigger, sound, too, must evolve in a way that enhances users’ enjoyment.

Object Tracking Sound (OTS) technology, a feature that tracks the movement of objects onscreen using the TV’s multi-channel speakers, is allowing Samsung to take users’ enjoyment to the next level. Neo QLED 8K includes an enhanced version of the technology, OTS Pro, and adds two center speakers to previous models’ six-speaker setup, for a total of eight. When an object onscreen moves, the speaker located in the optimal spot for expressing the movement produces sound, matching what the viewer sees on their screen. The immersive sound setup enriches the left and right stereo experience and the 3D effect, taking the viewing experience to new heights by making the user feel as if they were standing in the middle of the action.

“Often, when consuming content on a large screen, viewers watching the TV from both sides notice that sound produced at the center of the screen seems like it’s being produced in only one side,” said Engineer Jongbae Kim. “That’s why we added a center speaker between the left and right sides. The combination of the newly added center speaker and OTS Pro gathers sound in the middle of the screen, makes voices clearer, and expresses sound’s position more accurately, without distortion.”

If a speaker were to actually be placed at the center of a TV, it could clash with the overall design concept. The developers solved this issue by attaching a tweeter applied with a wave guide to the rear of the device. “If a speaker were to be placed on the back, sound would disperse in all directions and bounce off the walls, reducing clarity,” said Engineer Sungjoo Kim. “We needed a technology that drew sound toward viewers when they were in front of their TV. Employing a hole array technique enabled us to ensure that sound would travel well from a tweeter to the front of the display.”

The team’s efforts to balance sound also extend to Samsung’s next-generation MICRO LED display. Because the bottom of this large screen can almost reach the floor of users’ living rooms, if users connect their display to a multi-component home theater setup, there may not be space to place a center speaker.

“The 110-inch MICRO LED lineup features a μ-Symphony function, which allows you to use the built-in speaker as the center speaker,” said Jongbae Kim. “This means that you do not have to use a separate center speaker for your home entertainment system because MICRO LED’s multi-channel speaker fills that role. Because sound comes from the center of the screen, there is no sound-image mismatching, and the user enjoys a cinema-like experience.”

Making Use of Each and Every Piece of a Ultra-Slim Design

The Infinity Screen, a unique aspect of Samsung’s TV design, maximizes immersion by making bezels nearly invisible. It also posed a unique challenge for the developers, requiring them to explore how to best mount multiple speakers within the device’s slim form.

“In the past, a duct structure was used to draw the low frequency sound from the inside of the woofer speaker to the outside,” said Sungjoo Kim. “This type of design is capable of generating unwanted noise resulting from air turbulence. So, for the 8K models, we decided to take a ‘passive radiator’ approach that allowed us to produce rich, low-pitched sound. This not only enabled us to use the limited space inside the slim TV more efficiently, but it also allowed us to create rich and pure sound.”

“By exposing the diaphragm of the woofer and the passive radiator on the back of the TV,” he added, “it became possible to visualize Neo QLED’s sound performance in an interesting and intuitive way.”

It’s just one of Neo QLED TVs’ many innovative, out-of-the-box design elements. To help accommodate for panels becoming thinner and thinner, components that used to serve basic functions have been given new roles. “We used part of the rear cover of the TV as an acoustic component that guides the direction of sound to the sides,” said Jongbae Kim. “We also reinvented the design of the ‘slit vent,’ a component inside the rear cover that extends from the center tweeter to the bottom and was previously used to emit heat, to improve acoustic performance by controlling directivity. We utilized each and every part as much as possible, which means that no element of the design is without purpose.”

Delivering Rich, Realistic Sound

The developers have also gone to great lengths to gain a deeper understanding of the content users enjoy as part of an effort to provide better sound performance. For example, when analyzing sports content, they focus on reproducing the sound of the crowd, while for music, they try to create a stable sound stage. For movies, they conduct constant analysis to ensure that dialogue comes from the center of the screen.

“With speaker form factors changing, upmixing is becoming more important,” said Sunmin Kim. “Input channels are becoming varied, and the average number of speakers is increasing to six to eight, which adds up to countless combinations of inputs and outputs.

“Let’s say you’re enjoying two-channel content. Here, instead of sending signals blindly through eight speakers, it is important to understand the mixing characteristics of the content and send each signal separately. Samsung’s unique technology makes this possible using an optimized algorithm that’s based on AI.”

Samsung TVs have led the global market for 15 years running, and the user data that the company has accumulated thus far has been an invaluable asset. As countless families across the world use Samsung TVs, the ubiquity of the company’s displays offers an opportunity to think about what’s next. Sungjoo Kim hinted at what Samsung has in store. “We are systematically building a deep learning network that is based on numerous data,” said Kim. “In addition, we are going to firmly establish our position as a global leader by discussing technologies needed in the mid-to-long term with Samsung Electronics’ overseas AI research centers.”

In response to an ever-growing flood of content, the developers are committed to helping Samsung TVs deliver a sound experience that’s as close to reality as possible.

Screens are getting bigger, designs are getting slimmer, and content is becoming more varied. Keeping pace with trends, increasing speaker channels and doing so in three dimensions, and advancing our AI technologies to allow channels to better correspond to one another will bring us closer to delivering realistic sound. This may ultimately lead us into an era where you do not need a remote control to adjust sound settings.

Look forward to more Samsung TV innovations designed to maximize users’ viewing experiences.

Mirroring the way Samsung seeks to bring transformation to its users’ daily lives through innovative technologies, the data sculptures that comprise the collaboration explore the connection between reality, simulation and systemic reflection.

Blurring the Lines

Anadol’s body of work addresses the challenges and possibilities imposed on mankind by ubiquitous computing, and what it means to be a human in the age of machine intelligence. Artificial Landscapes consists of three unique chapters, each offering a visual representation of how memories of nature can be simulated and represented through cutting-edge machine learning algorithms such as those included in Samsung’s innovative new MICRO LED TV line.

Fluid Dreams

Fluid Dreams, the first in the Artificial Landscapes collection, draws inspiration from fluid dynamics. The millions of particles that form the MICRO LED display are illustrated in this piece through cinematic visuals that resemble the dynamic movements of the sea and ocean surfaces, with the waves transforming into shades of Samsung Blue as a nod to the way the MICRO LED line serves as a means for visualizing information.

Land Dreams

Land Dreams, the second data sculpture in Artificial Landscapes, offers a unique visual experience showcasing the natural colors able to be showcased on MICRO LED displays, and is based on the data of landscapes and ecological scenery of the world around us. The piece incorporates pigments, shapes and patterns that we associate with our experiences of nature as an homage to the realism offered in the display quality of the innovative MICRO LED TV line.

Space Dreams

The final piece in the Artificial Landscapes series is Space Dreams, an artwork that takes a more avant-garde approach to showcasing cartographic aesthetics. In the same way that the MICRO LED TV’s Monolith design removes the boundaries between content and screen, the artwork applies machine learning to millions of celestial images of Earth’s topology in order to generate a layered design that removes the boundaries between known and unknown, and alludes to an infinite cosmos of unimaginably vast data, all without bounds.

Like a canvas, a screen can contain anything. Standing out thanks to its simplicity, Samsung’s MICRO LED TV’s Monolith design allows users to make the most of their viewing experiences without any obstructions. Both Samsung’s designers and Refik Anadol have sought to demonstrate the sheer possibility of the MICRO LED display with Artificial Landscapes, and the company will continue to work towards the future and all the possibilities it holds with their latest display innovations.

You can also find more details at Design Samsung website.

With its innovative television solutions, Samsung, the leader of the global TV market for the past 15 straight years, is realizing ‘A Better Normal’ in users’ actual lives. In part two of this series, Samsung Newsroom looks at how global trends and innovative products like Samsung’s television line-up have come to shape the very ways consumers live their lives.

How Lifestyle TVs Reflect Our Distinct Lives

Contemporary users spend a lot of time with their TVs. Thus, it is important that they select a TV that is a match for their individual lifestyle. According to its product development philosophy, which prioritizes ‘respect for all users’ preferences’, Samsung has developed innovations in fields ranging from screen design to user experience. And with Samsung opening the door to an era of more flexible and customizable lifestyle televisions, users no longer need to match their lifestyles to their TVs.

One initial aspect that Samsung analyzed was distinct patterns across different generations and lifestyles. A variety of lifestyles were taken into consideration in order to develop products that would fit a range of needs. For example, The Sero, a Samsung TV capable of alternating between vertical and horizontal orientation, was launched to meet the needs of a Millennial generation that enjoys consuming mobile content. Likewise, The Serif, a TV with an iconic design, was developed to satisfy those who value aesthetic appeal. The Frame, a TV that can be hung like a piece of artwork, is for those who prioritize artistic appeal.

The Premiere, an ultra-short throw (UST) projector which transforms the home into a theater, is another case in point. This industry’s first triple laser projector with 4K resolution and Smart TV UI delivers a remarkable in-home cinema viewing experience. Samsung went even further in meeting a range of diverse user needs with The Terrace, an outdoor TV that allows users to expand their home entertainment experiences to the outdoors.

Bigger is Better: The Trends Behind the Evolution of Premium TVs

Formerly minor facets of our lives like home training, telecommuting, and remote learning have become major parts of our regular routines recently. As we are required to spend more time indoors, more people are both working and playing from home, making our screens our windows to the wider world. Thus, more and more users have been investing in larger screens and premium televisions, with the popularization of various OTT services also contributing to this. Last year, experts forecasted that sales of large-screen TVs (over 75” in size) and 8K-resolution TVs would rise by 22% and 118% respectively this year.¹

Samsung Electronics took this trend into account too, diversifying its QLED TV model lineup to include 85, 75, 65, and 55-inch options. To further satisfy users with diverse expectations of large-screen TV functionality, Samsung also implemented 8K maximum resolution on the televisions and maintained a keen emphasis on sound quality. In particular, Samsung’s Object Tracking Sound (OTS) technology, a dynamic sound feature that corresponds to the movement of objects on screen, allows users to experience more realistic sounds while consuming their content. To further deliver optimized gaming performance, Samsung has also partnered with AMD to develop the first TVs with Freesync Premium Pro support for both PC and console games in its 2021 Neo QLED and QLED lineup.

These days users can experience the very best in displays from the comfort of their homes. For instance, the MICRO LED 110” model that Samsung unveiled in December 2020 breaks new ground in the premium display domain by showing users just how attractive a large-screen TV can be. The MICRO LED uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. The display’s Monolith design, defined by its screen-to-body ratio of over 99%, additionally allows it to fit naturally anywhere in the home. The new Multi View feature, which allows users to watch up to four different content sources simultaneously, is also available on Samsung’s MICRO LEDs.

Eco-Friendly – From Manufacturing to Disposal

When it comes to the environment, Samsung has adopted eco-friendly policies that cover the lifecycle of its TV products, beginning with the manufacturing stage. The use of recycled plastic materials has been applied to certain products in the manufacturing process, and the company’s Eco-Packaging, which sees previously discarded packaging materials upcycled, has been implemented. First used for 2020 lifestyle TVs, Samsung is now extending this packaging scheme to the entire 2021 TV lineup.

The company has also introduced Solar Cell Remote Controls, which can be recharged by indoor light, outdoor light or via USB. These remote controls will be featured with all 2021 Neo QLED models, removing the need for disposable batteries.

Samsung’s ‘Screens Everywhere, Screens for All’ vision aims to not only provide the best screen experience for all users, but to contribute to realizing a sustainable future. Looking forward, Samsung Electronics will continue working to provide optimal display solutions and create people-centered innovations while catering to ever-changing environments and trends.

¹ Market research firm OMDIA forecasted that, in 2021, shipments of large-screen TVs (over 75” in size) would reach 7.62 million units, a 22% increase over the 6.27 million units last year. It also predicted that 8K TV shipments would reach 571 thousand units in 2021, surpassing the 262 thousand units in 2020.

This relentless innovation was demonstrated most recently with Samsung’s launch of its MICRO LED display, which is delivering outstanding color vibrancy and brightness and raising the bar for premium viewing. But Samsung is not only focused on establishing outstanding audio-visual quality in its televisions. As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavors.

Check out the infographic below to see how Samsung’s TV innovations have progressed over the years, reshaping the industry and elevating the user experience in a host of different ways.

Samsung’s growth across the Visual Display Business reflects a commitment to the most premium at-home viewing experiences, coupled with the fast-growing QLED portfolio, category leadership in the ultra large screen segment over 75-inches, the introduction and expansion of a Lifestyle TV portfolio, and a series of industry, category and product “firsts” made possible thanks to Samsung’s constant drive for innovation.

“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged,” said Jong-hee Han, President of Visual Display Business at Samsung Electronics. “We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”

Looking back over the last 15 years, Samsung’s innovation-led growth agenda has incorporated groundbreaking new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.

In 2021, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV lineups. This includes Samsung’s new Neo QLED lineup along with Samsung’s MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs. Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.

For more information on Samsung’s TV products, please visit www.samsung.com/.

Read on to find out more about some of the company’s innovations for 2021 and hear more about the latest products from those who worked on them.

Visual Display: From Display to Packaging to Remote Control, the 2021 Samsung TVs are Packed With Innovation

(Clockwise from the back row) Joice Jeong, Jieun Kim, Yowon Jang, Mina Kim and Seongyeon Kwon of the Marketing Group of the Visual Display Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

We at the Visual Display Business have announced ‘Screens Everywhere, Screens for All’ vision and unveiled our 2021 portfolio of Neo QLED, MICRO LED and Lifestyle TVs. Along this line, we would like to draw attention to the 2021 Neo QLEDs recently announced at CES 2021. Samsung’s Neo QLEDs incorporate Quantum Mini LED, which are 1/40 the height of conventional LED. Thanks to Samsung’s Quantum Matrix Technology, the scale of luminance has been increased to 12-bit with 4096 steps, enabling a more precise viewing experience. Neo QLEDs also feature a Neo Quantum Processor with enhanced AI upscaling technology that can optimize picture quality to 4K and 8K picture output regardless of the input quality.

Furthermore, thanks to its slim and delicate Infinity One Design, the Neo QLED can fit into any space by merit of its sleek design – providing viewers with an even more immersive viewing experience. Audio innovations such as SpaceFit Sound, which uses AI to analyze a TV’s physical environment, and Object Tracking Sound (OTS) Pro, which corresponds to the movement of objects onscreen, also further bolster the truly premium viewing experience offered by the Neo QLEDs.

The 2021 Neo QLEDs also include numerous functions specially customized for the recent change in living patterns, wherein one’s home has become the center of one’s life. Those who enjoy workout at home can take advantage of Samsung Health’s new Smart Trainer feature that tracks and analyzes workouts and provides feedback, and those who enjoy high-quality gaming can harness Super Ultrawide Gameview to play on a screen with a ratio of up to 32:9, along with the Game Bar for customized and convenient game settings.

We would also like to highlight the recently launched MICRO LED line. The new MICRO LED line produces stunning brightness and vibrant colors thanks to 24 million individually controlled LEDs. Its 4Vue (Quad View) feature is also worth noting – viewers can watch up to four different content sources from news or sports to Internet content simultaneously on one screen, and can even connect their game console for even more diversified entertainment.

Q. Part of Samsung’s 2021 vision for Visual Display products is a commitment to sustainability and accessibility. Could you tell us more about the innovations that correlate with this?

Firstly, in 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB — a first-of-its-kind innovation for the brand. This will help prevent the unnecessary waste of a projected 99 million AA batteries over seven years. Secondly, we are expanding the use of our ‘Eco-Packaging’ Design to our all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. Thirdly, we are set to increase the use of recycled materials in our products so that resources can be upcycled and constantly circulated throughout the product cycle.

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence (AI) to help more people comfortably enjoy their TV experiences. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision and the blind the ability to optimize their viewing to their needs and preferences. We will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Home Appliance Category: In the ‘New Normal’, the JetBot 90 AI+ Works Harder and Smarter for Your Home

Taesoo Kim of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

As people spend more time at home, the home space itself is becoming increasingly important – and in turn, domestic hygiene has become a priority. Times like these require the most cutting-edge cleaning solutions, and we answered the call with the JetBot 90 AI+ – a robot vacuum that harnesses AI to intelligently clean every corner of a user’s home.

The first-ever robot vacuum to be powered by Intel^® AI, the JetBot 90 AI+ is capable of processing a lot of information fast. The vacuum comes with over 1 million images pre-learned so that it is able to autonomously avoid various obstacles like towels, socks and electric cables as soon as a user sets it to work. That means users don’t have to tidy their floors before running the JetBot 90 AI+!

Q. What are some features of JetBot 90 AI+ that make it stand out in comparison to other robot cleaners?

Previous robot cleaners recognized obstacles in 2D, whereas the JetBot 90 AI+ features 3D sensors. This extra dimension helps the robot cleaner accurately identify different obstructions and select the most efficient driving method. In addition to these 3D sensors, the JetBot 90 AI+ is fitted with LiDAR for precise location mapping.

Another special feature of the JetBot 90 AI+ is its Clean Station. The Clean Station not only empties the dustbin automatically, but also traps 99.999% of fine dust¹ and allergens for easy maintenance.

Q. Which function of the JetBot 90 AI+ do you recommend the most?

I strongly recommend the Live Cleaning Report function of the JetBot 90 AI+, which is particularly useful if you want to use the device while away from your home. Users can connect to their vacuum from anywhere via the SmartThings mobile app in order to see where the vacuum is cleaning in real time and monitor the spaces that haven’t been cleaned due to obstacles the robot vacuum has encountered. When you get back home, those obstacles have already been identified, so all you need do is remove them ahead of the JetBot 90 AI+’s next clean.

Mobile Category: Tune Into the Future With the All-New Form Factor of Galaxy Buds Live

Sejin Jeon of the Wearable PP Group of the Mobile Communications Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

I would like to recommend Galaxy Buds Live, Samsung’s innovative earbuds with a revolutionary form factor. From the earliest stages of planning, we factored user comfort and fit into our process, and the product we have now is the result of extensive trial and error. While minimizing the parts that protrude out of the ear during our design process, we struggled to find a design that simultaneously sat comfortably in the ear. After much modification, we were able to develop an ergonomic earbud design that is completely different from any of our previous earbud offerings. The exterior design exudes a luxurious aura thanks to its glossy and matte appearance, and even the earbud case has been designed with care to provide that perfect finishing touch.

The unique open-type of Galaxy Buds Live is another point worth noting. Through the combination of sound technology by AKG, Harman’s premium audio brand, and Samsung’s innovative hardware technologies, we have been able to provide a fully immersive audio experience. The speaker and the bass woofer have also been enhanced to provide richer surround sound to users.

Furthermore, Galaxy Buds Live’s Active Noise Cancellation (ANC) is another brand-new function to the Buds portfolio. Not only does it help users focus more on their music, it also reduces background noise within the low-bandwidth range (less than 700Hz) up to 97% to avoid that ‘earplugged’ sensation when listening while in a car or on a bus. Galaxy Buds Live will still let conversation or audio announcements through to users so that the sound is kept balanced but the user is kept aware of their surroundings.

Finally, the call quality of Galaxy Buds Live is another area I’d like to draw attention to. Galaxy Buds Live include a total of three microphones, one on the inside and two on the outside, and an acceleration sensor to filter out external noises. We also improved the audio signal in order to highlight the user’s voice so that they can enjoy the clearest call experiences possible.

Q. We have heard that your team challenges itself with developing innovations that put the environment first. Do Galaxy Buds Live include any such sustainable innovations?

We are in the process of manufacturing recyclable plastic (Post-Consumer Material, or PCM). We have also designed our products in a way that allows users to replace separate components of their earbuds in order to extend the lifespan. These efforts have in fact led to us being awarded the Best of Innovation Award in the area of ‘Eco-Design, Sustainability’ at this year’s CES event.

Memory Category: Small Yet Powerful Secrets Inside our Mobile Devices

Seunghee Han of the DRAM Memory Planning Group of the Memory Business at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

I would like to highlight the Samsung uMCP, which received a CES 2021 Innovation Award and is a high-end mobile memory solution that combines 10nm-class 12GB LPDDR5 (Low-Power DDR5) and sixth-generation 256GB UFS²3.1. The LPDDR5 is the fastest mobile memory solution currently available, supporting high-resolution displays such as 4K or 6K on mobile devices, as well as smooth multitasking. Furthermore, UFS3.1 technology enables much faster data processing and is more energy-efficient than before. Above all, the biggest advantage of this solution is its 11.5mmx13mm size, which combines both DRAM and NAND. Component size is very important in smartphone design, and the uMCP makes the best use of its size.

Q. Could you highlight any specific areas that users will be able to notice this improved product experience in?

When it comes to choosing a new mobile device, one of the most important criteria is a device’s multitasking performance. Our solution provides a more seamless experience with 4K or 8K multimedia, AR/VR experiences and more. The LPDDR5, adopted in mobile devices such as smartphones and tablet PCs, currently supports 6400MB/s and is offered in up to 16GB-sized packages. It is around two times faster than its predecessor, LPDDR4. In the case of UFS3.1, the sequential write performance – used mainly when downloading videos – comes in at 400MB/s, which is also almost two times as fast as its predecessor, UFS2.2.

LED Category: Innovations Capable of Brightening a User’s Day

Jinha Kim of the Lighting Marketing Group from the LED Business Team at Samsung Electronics

Q. Which products do you want consumers to pay particular attention to in 2021?

I’d recommend that users keep an eye on our new indoor lighting solution, a CES 2021 Innovation Award-winner, the LM283N+. It has been developed to help users stay more alert and to improve sleep quality by helping to adjust melatonin levels. The DAY iteration of this product is for daytime activities, and prevents users from falling asleep by controlling the creation of melatonin. On the other hand, the product NITE helps users enjoy deeper sleep through its control of melatonin release.

Whether you need to be concentrating or are just looking to relax, the LM283N+ can come in useful as it is customizable depending on the use circumstances – such a capability is why the LM283N+ received a CES 2021 Innovation Award in the category of Health & Wellness.

Q. What are some special features of the LM283N+?

The development of LM283N+ began from a question: ‘What kind of lighting can contribute to better daily life?’ I believe that the LM283N+ not only lights up a space, but also opens the door for the new ways that lighting can exert influence over our daily lives.

We introduced the LM302N in the market for the first time last year as a truly human-centered light. Based on the LM302N, the LM283N+ has been developed as a platform exclusively specialized for LED light bulbs, meaning that users can easily incorporate the model into their own daily patterns, as it can be applied to replaceable lighting fixtures such as desk lights.

¹ Based on internal testing, using Max mode, in accordance with the IEC62885-2 Cl. 5.11 standard. Results may vary depending on the actual home conditions.

² Universal Flash Storage

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

The latest additions to the Samsung Visual Display lineup range from products that provide new premium entertainment experiences to purpose-driven inclusivity features – and more. In case you missed the event, check out these five highlights from the First Look 2021 presentation.

1. A Sustainable and Accessible Future for All

Samsung will seek to decrease its overall carbon footprint across the TV manufacturing, packaging design and product power efficiency areas.

In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.

The 2021 TV lines will also include the latest advances in technology and AI to give those with the hard of hearing, the deaf, people with low vision, and the blind the power to comfortably enjoy their TV experiences through new features that include Caption Moving, Sign Language Zoom, Multi-Output Audio and Voice Guide.

2. Hailing a New Era of Breathtaking Picture Quality and Design

In 2018, Samsung’s first MICRO LED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. In December 2020, Samsung then announced the launch and pre-sale of the groundbreaking 110” Samsung MICRO LED in Korea.

Unlike any other displays currently available on the market, Samsung MICRO LED produces astonishing color vibrancy and brightness with self-emissive LED display technology along with an all-new Micro AI processor that delivers stunning 4K HDR content.

3. Neo QLED Takes a Quantum Leap in LED Technology

By incorporating Quantum Mini LEDs based on Quantum Matrix Technology into their visual display products, Samsung is taking QLED to the next level by enabling displays to have precise control of the individual LED pixels, which can prevent blooming and maximize display longevity. Samsung’s 2021 8K Neo QLED features a new Infinity One Design—a nearly bezel-less form factor that provides an even more immersive viewing experience – as well as an all-new cable management system with the Slim One Connect box that can be attached to the TV’s back.

The 2021 8K Neo QLED also features several premium, room-filling audio functionalities that correspond to the movement of objects onscreen and uses AI to analyze a TV’s physical environment to deliver an immersive sound tailored specifically to a user’s space.

4. Enhancing the Award-Winning Lifestyle TV Portfolio

In addition to bolstering their QLED lineup, Samsung is also enhancing its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the concept of the television, transforming displays into stunning works of art – with over one million units sold. In 2021, The Frame will become 46% thinner and offer five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of each and every room The Frame is placed in.

5. New Smart TV Features for 2021

During the past year, we have all witnessed seen the pivotal role technology has played in helping us carry on with our lives and stay connected to each other. Samsung’s 8K and 4K 2021 Neo QLED models offer smart features that expand the role of the TV and adapt to the changing needs of consumers in the fields of fitness, entertainment and the home office.

Samsung’s 2021 TVs will sport new productivity features, including Google Duo for large-screen video conference calls right from your living room; Super Ultrawide Gameview and Game Bar for gamers enjoying next-generation 4K gaming consoles; and Samsung Health’s Smart Trainer, a feature that tracks and analyzes your workouts via AI and provides feedback on form, rep improvement and estimated calories burnt.

As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavors. Stay tuned to learn more about the innovations for the future of the display Samsung has in store in 2021.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

While Samsung Newsroom previously spotlighted several of the company’s award-winning innovations when the winners were first announced, in the spirit of Samsung’s CES 2021 vision to provide a ‘Better Normal for All’, we are here showcasing those award-winning innovations that have been recognized for the innovation and value they bring to users’ daily lives and routines in this ‘new normal’ lifestyle.

Read on to learn more about some of Samsung’s CES 2021 Innovation Awards award-winning technologies across the visual display, home appliance, smart home and software & mobile app categories.

Among the recipients of the CES 2021 Innovation Awards were several of Samsung’s latest innovations in the display category, including the brand-new 110-inch MICRO LED, a breakthrough product that garnered a Best of Innovation award for its leading features that offer users total control over their space as well as their experiences.

• 110-inch MICRO LED – Providing the ultimate in visual experiences, the Best of Innovation Award-winning 110-inch MICRO LED features 24 million individually-controlled LEDs and a powerful MicroLed processor for breathtaking image quality. With over 99.99% screen-to-body ratio and Samsung’s Ambient Mode featuring three exclusive pieces by new media artist Refik Anadol, MICRO LED seamlessly blends into its surroundings whether the display is on or off.
• 85-inch QN900A Neo QLED – Samsung’s QN900A Neo QLED enhances the viewing experience thanks to its upgraded AI-powered upscaling Quantum Processor and all-new light source technology, wherein each LED backlight chip emits light on its own to allow content to be enjoyed just as it is meant to be seen.
• Smart TV Accessibility – Samsung’s 2021 QLED and Neo QLED models all feature the latest advances in AI and technology to help more users to comfortably enjoy their TV experiences with new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio.
  

Samsung’s CES 2021 Innovation Award winners also included some of the company’s latest home appliance and smart home products packed with the latest innovations designed to be bespoke to any lifestyle, including the brand-new Samsung Bespoke 4-Door Flex refrigerator.

• Samsung Bespoke 4-Door Flex – The latest addition to Samsung’s Bespoke refrigerator lineup and the first to launch in the U.S. market, the Samsung Bespoke 4-Door Flex allows users to choose from a wide range of colors and finishes while offering powerful and flexible storage features including an all-new Beverage Center.
• Family Hub for 2021 – Carrying on the Family Hub legacy of being much more than just a place to store food, the Family Hub for 2021 provides families with flexible food management features, an intuitive and totally customizable 21.5-inch LED touchscreen and seamless inter-device connectivity for convenient cooking, entertainment, messaging and more.
• WF8800A Front Load Washer – Featuring a Smart Dial user experience that learns a user’s preferences and recommends optimal cycles for each wash, the WF8800A provides a redesigned laundry experience that is smarter, more intuitive and less stressful than ever before.

• JetBot 90 AI+ – With LiDAR and 3D sensors as well as cutting-edge object recognition technology powered by Intel® to precisely maneuver around objects, the JetBot 90 AI+ is a sleek robot vacuum cleaner that features a self-emptying Clean Station and front camera for efficient and intelligent home cleaning.

• Jet 95 Cordless Stick Vacuum – Featuring an automatic dust emptying system integrated with its battery charging station, the Jet 95 is a revolutionary cleaning assistant.

• Slim Over-the-Range (OTR) Microwave – Designed for any kitchen with an under-cabinet hood, the Slim OTR Microwave saves countertop space while delivering optimum performance as an industry-best 1100W output microwave, and includes a power ventilation system with a 550 cu.ft./min. suction capacity.
• Front Control Slide-in Flex Duo Induction Range – A modern upgrade to any kitchen, the Front Control Slide-in Flex Duo Induction Range includes Wi-Fi connectivity, simpler range control with Smart Dial and a built-in Air Fry mode for convenient cooking. Furthermore, by using induction, the range reduces energy consumption and features dual doors that turn one oven into two so that users are not restricted to just one oven temperature or timer.

• Samsung Water Purifier (Family Faucet/Chef Faucet) – Wi-Fi and voice-enabled, Samsung’s water purifier offers improved filtration with two faucets for various uses, customizable horizontal or vertical installation, and remote, smart control.

• SmartThings Cooking – A one-stop culinary experience powered by Whisk’s Food AI, SmartThings Cooking recommends recipes fit to the user’s tastes and dietary requirements, builds meal plans and grocery lists and sends recipe data straight to appliances for integrated, intelligent cooking experiences.

Many of the products and services mentioned here are being spotlighted at this year’s virtual CES event, along with a range of other CES 2021 Innovation Award-winners from across the Samsung ecosystem including various products from the mobile category and a range of Samsung’s leading memory solutions.

On January 11, Samsung built anticipation for their in-depth presentations at CES 2021 with a live-streamed press conference announcing the company’s new vision and some of their new innovations that are set to provide a ‘Better Normal for All’. The press conference opened with some powerful remarks from Sebastian Seung, President and Head of Samsung Research, who outlined how the company’s latest technologies have been informed by the changes brought about in recent times and developed to empower users to live more conveniently, intelligently and sustainably.

Read on to discover more about the biggest announcements from Samsung’s CES 2021 opening press conference.

Designing Products for a Better Normal for All

Seung kicked off the live-streamed press conference by noting the changes all have us have experienced since last year’s CES and the impact this has had not only on the way we live, but also on how we use technology in our daily lives.

“Among many things, your home has taken on a greater significance,” noted Seung, who went on to acknowledge the different and new methods people have been harnessing to stay connected while staying at home. “But what if that home, and those technologies in it, were actually built around you? At Samsung, we’re always finding ways to do just that,” he assured.

Personalizing Your Smart Experiences

In order to illustrate Samsung’s commitment to technology that creates a better normal for all, Seung introduced several of the company’s latest innovations designed to provide more intuitive experiences that not only match a user’s environment, but also their personality.

One such innovation is the Samsung Bespoke 4-Door Flex refrigerator, the latest addition to Samsung’s customizable Bespoke refrigerator lineup and the first Bespoke product to launch in the U.S. market. “Samsung Bespoke 4-Door Flex comes with even more ways to customize your kitchen for both form and function,” highlighted Seung of the refrigerator’s innovative design that allows users to tailor the product to their own preferences.

The second innovation introduced by Seung was designed with the understanding that, following the way the concept of the living space has changed over the past year, users’ needs have also changed as they require personalized product experiences everywhere in their homes. “We think your TV should reflect these changes,” he noted, going on to highlight the Samsung Lifestyle TV lineup as an example of the company’s efforts to provide innovations that reflect the changing tastes and needs of consumers. Seung then went on to unveil the brand-new 110-inch MICRO LED, a breakthrough product packed with new features to let users customize their space and their experiences as they wish.

Seung then highlighted that, along with cutting-edge technologies, today’s users require personalized smart services that can respond and adapt to their daily routines, and went on to unveil two new services developed to help users stay more connected across different aspects of life: SmartThings Cooking and the Samsung Health Smart Trainer, a feature that tracks and analyzes user posture in real time just as personal trainer would.

Bringing Next-Generation AI Directly into Your Home

Seung next spotlighted the role artificial intelligence (AI) is capable of playing in the home. “Today, AI is about being more personal and predictive. It’s about benefitting you every day by being a core part of the products and services you enjoy,” he highlighted.

AI is already at work in several of Samsung’s leading consumer electronics, from smart washers to Smart TVs, where Neo Quantum Processor with enhanced upscaling capabilities can optimize picture quality to 4K and 8K picture output regardless of the input quality. However, explained Seung, the transformational power of AI is set to further come to life in users’ homes.

He then introduced a special guest to the stage – the brand-new JetBot 90 AI+, a robot vacuum fitted with smart object recognition technology for intelligent ­cleaning. Seung went on to showcase that the JetBot 90 AI+ is fitted with LiDAR and 3D sensors for location mapping.

What Samsung’s Robot Assistants Can Do for You

Seung then reminded viewers that Samsung has introduced a range of intelligent, human-centered robots at previous year’s CES events, and that with innovations such as the JetBot 90 AI+, this year is no exception. “Samsung has been continuously improving our robotics, including many types of Samsung Bot,” he explained.

“You are at the center of all our innovations,” further affirmed Seung, who then went on to provide a glimpse into what this might mean for robotic solutions in the future by introducing Samsung Bot Care,¹ a concept robot that recognizes a user’s behavior to be a better robotic assistant, and Samsung Bot Handy,² another concept robot capable of serving as an extra hand in the home that flips the script on what a ‘home robot’ could look like.

For All Our Tomorrows

Sandeep Rana, Environmental Sustainability Specialist at Samsung Electronics, then took to the stage in order to affirm Samsung’s ongoing commitment towards building a sustainable and accessible future. “We need a holistic solution – and that’s our goal at Samsung,” noted Rana. Highlighting the potential that the next generation has to generate meaningful change in the world, Rana outlined the global support programs that Samsung has established over the past decade to nurture young people’s new ways of thinking, and the services that have been developed to provide everyone with access to technology.

Next, Rana provided a run-down of the ways in which Samsung is developing products and technologies so that the next generation can enjoy a green planet. “To start, we’ve put sustainability at the heart of some of our most popular products.” From the interchangeable modular design of their Bespoke refrigerators and the energy efficiency of their AI-powered washing machines to the company’s memory-saving solutions, Samsung is constantly exploring how technology can break down barriers for a better future, noted Rana.

Furthermore, initiatives such as Samsung’s Galaxy Upcycling Program are a “recognition of our need to take responsibility and be in harmony with nature,” affirmed Rana, who then highlighted the company’s eco-packaging innovations that won the Innovation Award at last year’s CES and announced that Samsung plans to use eco-packaging in all 2021 Lifestyle TVs and most of the 2021 Neo QLED line.

Rana concluded her presentation by introducing Galaxy Upcycling at Home, a new program that lets users decide how they want to repurpose their own Galaxy devices into convenient home devices. “This is a vision of a better, more inclusive and sustainable future,” noted Rana, “and we’re working toward it every day.”

Looking Ahead to a Bright Future

Following Rana’s presentation, Seung then returned to the stage to provide final thoughts before closing out the press conference. “What we’ve shared today is how, after a year of abrupt change, Samsung can help us all work toward a better, brighter future through next-generation technologies,” he affirmed.

Finally, Seung promised that the company would be showcasing even more products that enable us all to achieve a better world for generations to come at the company’s Unpacked event later in the week. “Together, we believe we can build a better normal for all,” he concluded.

¹ Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

² Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Samsung Electronics shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model, available in North America this spring, also includes a brand-new Beverage Center, which gives quick access to a water dispenser and an automatically-filled water pitcher. Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for cold beverages.

• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US consumers, more than 160 free channels¹ are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring.²

• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes.³

• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer⁴ feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life Including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.

The major technologies featured during Samsung’s press conference include the following:

• JetBot 90 AI+: Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.

• Samsung Bot Care⁵: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behavior. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.

• Samsung Bot Handy⁶: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColors application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

¹ 160 free channels for Samsung TV Plus are available for US users only. The Service availability may vary by region and product.

² Availability of MICRO LED will vary by region.

³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

⁴ Specific features available may vary by region and product.

⁵ Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

⁶ Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

During the event, Samsung declared its commitment to a more accessible and sustainable future and introduced its 2021 product range of Neo QLED, MICRO LED, and Lifestyle TVs.

Those who missed the live event can check out the First Look 2021 video in full below to make sure they are kept abreast of all the exciting announcements Samsung has made.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breathtaking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers a breathtaking visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breathtaking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace and The Premiere immediately upgrade the décor of any home.

For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/.

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.