The strong reception reinforces Samsung’s leadership in home entertainment, including 20 consecutive years as the global TV market leader¹ and 12 consecutive years as the global leader in soundbar brand.²

Here’s a look at what reviewers had to say.

Featured reviews (listed in alphabetical order):

• Micro RGB TV: Expert Reviews, Sound Advice, Techaeris
• Neo QLED 4K TV: Techaeris
• OLED TVs: AVForums (S95H), Expert Reviews (S95H), Sound Advice (S95H), T3 (S90H), T3 (S95H), Techaeris (S90H), Techaeris (S95H)
• Q-Series soundbars: AVS Forum (HW-QS90H), Sound Advice (HW-Q990H), Techaeris (HW-Q990H), Techaeris (HW-QS90H)
• Music Studio 7: AVS Forum, Techaeris

Micro RGB: A New Standard in Picture Quality

Samsung’s Micro RGB TV (R95H) impressed reviewers with vivid color reproduction, immersive large-screen viewing and exceptional picture quality. Techaeris named the TV an Editor’s Choice 2026, praising its precise RGB light control technology and noting it achieves “a massive 100% of the BT.2020 color gamut, which is a level of vibrancy and accuracy that even the best OLEDs struggle to touch.”

Expert Reviews recognized the Micro RGB TV as a Best Buy, calling it a “triumphant debut for mainstream Micro RGB TVs” and highlighting its expanded color volume, precise local dimming technology and gaming features. Sound Advice also selected the TV as a 2026 Recommended product, describing it as one of the year’s best LCD displays.

Neo QLED 4K: Premium Everyday Viewing

Samsung’s 2026 Neo QLED 4K lineup, including the QN80H and QN70H, combines Quantum Mini LED and quantum dot technology to provide bright, balanced picture quality across movies, sports and games.

Techaeris named the QN80H a Top Pick 2026, calling it “maybe the best all-arounder for most users.” Powered by the NQ4 AI Gen2 processor, the TV uses AI Upscaling to enhance lower-resolution content. Motion Xcelerator supports refresh rates of up to 144Hz, while four HDMI 2.1 ports enable seamless, responsive gameplay with compatible consoles and PCs.

OLED: Cinematic Picture, Standout Gaming

Samsung’s 2026 OLED lineup, including the S95H³ and S90H, delivers cinematic picture quality and smooth motion. The flagship S95H features OLED HDR Pro for enhanced brightness and detail, while both models incorporate Glare Free technology to maintain consistent performance across a range of viewing environments.

Reviewers praised the S95H for retaining detail in both bright and dark scenes. AVForums honored the model with its Highly Recommended award, while Sound Advice recognized it as a 2026 Exceptional product.

Techaeris named the S95H as an Editor’s Choice 2026, citing its slim design, increased brightness and color performance. The publication also chose the S90H as a Top Pick 2026, describing it as “an excellent OLED TV for both gaming and home theater.”

T3 honored the S90H with its Platinum award and selected the S95H as Best Gaming TV in the T3 Awards 2026. The publication noted that “the gaming output could well be the best I’ve ever seen on any TV to date.”

Both models feature the Ultimate Gaming Pack including Motion Xcelerator with supporting for refresh rates of up to 165Hz, NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro to help minimize stuttering and screen tearing. Expert Reviews also recognized the S95H as a Best Buy, calling it a “stunning gaming display.”

Q-Series Soundbars: Immersive Home Audio

Samsung’s 2026 Q-Series soundbars deliver a more immersive home entertainment experience with clear dialogue, rich background music and impactful sound effects across movies, TV shows and games.

The flagship HW-Q990H features an expansive Dolby Atmos soundstage, while its compact dual active subwoofer adds deeper bass for action scenes and music. Techaeris named the soundbar an Editor’s Choice 2026, while Sound Advice selected it as a 2026 Exceptional product and praised “the phenomenal amount of power the speaker system manages to roll out, seemingly effortlessly, across all four of the components included in the package.”

The HW-QS90H — an all-in-one 7.1.2-channel soundbar — provides immersive, multidimensional audio without a separate subwoofer. Four built-in woofers produce rich sound from a single unit, while an integrated gyro sensor automatically optimizes the audio based on the soundbar’s placement. Techaeris named it a Top Pick 2026, while AVS Forum selected it as a Top Choice 2026, describing it as a soundbar where “one bar does it all.”

Music Studio 7: Powerful Sound, Modern Design

Samsung’s Music Studio 7 Wi-Fi speaker delivers room-filling Dolby Atmos sound through its 3.1.1-channel audio system. Techaeris recognized it as an Editor’s Choice 2026 for its performance and versatility, calling it “an absolutely brilliant and impressive speaker for music and movies.”

AVS Forum also honored the Music Studio 7 as a Top Choice 2026, citing its balanced sound, powerful bass performance and minimalist design that blends naturally into modern living spaces.

With recognition from leading publications across a wide range of product categories, Samsung’s 2026 TV and audio lineup continues to set a new standard for next-generation home entertainment.

1. Omdia, February 2026. Results are not an endorsement of Samsung. ︎
2. Futuresource, February 2026. Results are not an endorsement of Samsung. ︎
3. Sold as the S99H in Europe. ︎

Samsung Electronics’ Music Studio, a wireless Wi-Fi speaker, was born from this evolution. Drawing inspiration from an orb and a dot, visual representations of how sound expands, its design stands out as a distinctive presence in any space. Meanwhile, its finely tuned acoustics flood a space with lush, immersive sound, elevating the fundamental value of audio.

Samsung Newsroom spoke with Jongmin Kim of the Product Planning Group, Jongbae Kim of the Sound Lab and Minsun Kang of the Product Design Group — all within the Visual Display (VD) Business Division — to explore how Music Studio redefines the boundaries between sound technology and design.

From Casual Listeners to Immersive Listeners: Tailoring the Listening Experience

The reasons people choose audio devices are more varied than ever, shaped by personal tastes and how they enjoy content. As immersive spatial audio from movies to games becomes a staple beyond just music, more listeners seek products that blend cutting-edge performance with inspired design.

Jongmin Kim explained the thinking behind Music Studio: “We focused on preserving the essence of sound while ensuring the product blends naturally into its surroundings, optimizing the overall user experience.” The decision to introduce two distinct models was based on in-depth consumer analysis. “We identified different needs between ‘casual listeners,’ who enjoy background music in their daily lives and ‘immersive listeners,’ who focus on the finer details of sound and fully engage with content,” Kim added. “Based on this, we differentiated the core value of each model to better serve each listening style.”

Collaboration with global partners was also a key factor in expanding the listening experience. “To deliver meaningful value to users, we worked closely with our partners,” Kim said. “As a result, we were able to introduce Spotify Tap — a Wi-Fi-based feature that allows users to start music with a single button press without using a smartphone — to Music Studio for the first time globally, creating a differentiated user experience unique to Samsung audio products.”

Bringing Live-Like Immersion to Everyday Spaces With Music Studio 7

Creating an immersive audio environment requires highly sophisticated sound engineering. Designed specifically for spatial audio, Music Studio 7 underwent nearly two years of development and validation. At its core is a 3.1.1 Channel system that delivers sound in four directions — front, left, right and upward — along with advanced acoustic technologies that precisely control each channel.

Jongbae Kim emphasized, “To create a sense of space from a single device, it is essential to control each channel so that sounds do not blend together. The ‘Waveguide’ and ‘Pattern Control’ technologies applied to Music Studio 7 are core technologies for spatial audio sound.”

The high-frequency range, which has strong directivity, can be easily controlled using the physical structure of the Waveguide. However, the mid-frequency range, which has relatively longer wavelengths, is difficult to narrow down in directivity using only the Waveguide. Pattern Control is a technology that suppresses specific sound areas using phase control signals. By inputting phase control signals based on Left, Right and Top channels into the front channel, it prevents the directivity of each channel from spreading unnecessarily. This enhances channel separation and delivers a more immersive sense of depth and 3D moving effects, even with a single speaker. Kim explained, “With these technologies, we have made it possible to clearly perceive the precise location and movement of sound using just one speaker.”

To push performance even further, AI Dynamic Bass Control tackles the low-frequency distortion often found in compact speakers. This technology automatically analyzes and fine-tunes the woofer’s nonlinear movement, delivering deep, powerful bass from a surprisingly small package.

Music Studio 5 Balances Design and Sound Through Refined Aesthetics

Music Studio 5 offers harmonious sound wrapped in sculptural elegance and lifestyle-oriented design. Minsun Kang shared, “One of our biggest challenges was preserving Music Studio’s unique look while making sure it excelled as a speaker.”

A key influence was the collaboration with acclaimed furniture designer Erwan Bouroullec, which helped define Samsung Audio’s design language. Kang noted, “Blending Bouroullec’s artistic vision with Samsung’s practical approach, we crafted a look that feels at home as part of daily life.” Early on, the team experimented with bold forms to spark creativity, but turning these ideas into a high-performing speaker brought unique technical hurdles in arranging components and perfecting the acoustic structure.

Kang shared, “To achieve both sculptural refinement and rich sound, we used a micro-perforated design on the front of the product. From afar, it stands out as a striking piece, but up close, its structure reveals the essence of audio.” In recognition of its design brilliance, Music Studio 5 was honored with the Gold Award at the prestigious iF Design Awards 2026. Kang added, “This achievement is the result of close teamwork with Bouroullec and the relentless dedication of our entire design team. We feel a special connection to this product, as it truly captures the meeting point of technology and aesthetics.”

In addition, Samsung’s proprietary Bluetooth audio codec, SSC (Samsung Seamless Codec), ensures stable, high-quality sound even without wires, perfectly uniting sleek design with top-tier performance.

Expanding the Sound Ecosystem With Q-Symphony

Rather than functioning as a standalone device, Music Studio offers an integrated entertainment experience through seamless connectivity and optimized sound synchronization across devices. As a Wi-Fi speaker with fully wireless connections except for power, it offers the flexibility to place it freely throughout the home. Jongmin Kim emphasized, “Regardless of where it is placed, Music Studio delivers sound optimized for the user’s listening environment, whether for music or video content.”

The Q-Symphony feature, which wirelessly connects with Samsung TVs, further enhances this experience. Supporting up to five devices simultaneously — including 2026 Wi-Fi speakers and soundbars — creates a more immersive surround-sound environment without limitations across product types.

Kim explained, “Users can freely configure the system to suit different spaces and use cases — for example, by connecting up to five Music Studio 7 units or pairing a Q-Series Soundbar with four Music Studio speakers. In such a configuration, the system supports up to 19.1.8-channel output, delivering dense, room-filling sound.”

He continued, “Our ultimate goal is to expand connectivity to a wide range of platforms — including partner products, TVs and mobile — so that users can experience optimal sound throughout every moment they engage with content.”

Going beyond the conventional speaker form, Music Studio sets a new standard for both performance and design. Samsung Audio’s innovation continues to enrich everyday spaces with immersive sound and refined aesthetics.

Samsung Electronics, the global leader in soundbars, today introduced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range — which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9 — delivers richer immersion, clean expression and more unified multi-device performance through next-generation soundbars and Wi-Fi speakers.

“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.”

Redefining Cinematic Sound With Samsung’s Q-Series Soundbars

Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering richer immersion across a range of room sizes and listening preferences.

Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience.

The 11.1.4-channel system combines a 7.0.2 main bar, 4.0.2 rear speakers and dual 8-inch driver built-in compact active subwoofer, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theater setups.

New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation.

A 7.1.2-channel system with 13 drivers — including nine wide-range speakers — and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer.

Music Studio Series: Iconic Dot Design, Expressive Sound

Samsung is introducing two new Wi-Fi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wider range of sound system combinations than before, maximizing the audiovisual experience. Additionally, they offer richer sound experiences while also enhancing aesthetic harmony with users’ spaces, allowing users to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art — and grounded in Samsung’s signature aesthetic.

Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. Also, thanks to the super tweeter, the frequency range can extend up to 35kHz for enhanced musical detail. Available in black and white, it functions as a standalone immersive speaker or can be paired with additional units or Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup. 

Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec provide smart, seamless connectivity.

A More Intelligent, Connected and Immersive Sound Experience

For 11 consecutive years, Samsung has been the global leader in soundbars, driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.

In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and Wi-Fi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while Q-Symphony analyzes room layout and device placement to optimize channel distribution. The result is clearer dialogue and more detailed surround sound as you are in the middle of the scene.

Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings also provides instant music controls, making it easy to start listening and adjust playback from any connected mobile device.

Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) launched in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected.