Samsung Electronics today announced that it is displaying a masterpiece by Park Seo-Bo, a leading figure in contemporary Korean art, on The Wall All-in-One (IAB model) at New York’s iconic Rockefeller Center.

As part of the “Origin, Emergence, Return” exhibition, Samsung has partnered with Johyun Gallery, combining the artistic brilliance of Park Seo-Bo with Samsung’s state-of-the-art Micro LED technology to bring an unrivaled viewing experience that pushes the boundaries of digital art display. Visitors can appreciate the art from Park’s iconic “Écriture” series on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork.

This collaboration also marks the first digital rendition¹ of Park’s artwork. Utilizing microphotography, the original artwork was captured in 56 segments in an ultra-high resolution and is shown by slowly zooming out from a magnified coin-sized area of the artwork. In this process, the work is imbued with movement and the complex texture of Écriture created with paint and traditional handmade Korean paper, Hanji, is fully brought to life, the entirety of which was perfectly captured by The Wall’s captivating display.

▲ Park Seo-Bo, a leading figure in contemporary Korean art, giving an interview.

“I wanted to highlight the intricate universe of the original artwork by adding a dynamic component into every corner of the painting,” said Park. “The Wall’s digital display masterfully renders the nuanced texture of Hanji and the fluctuating red hues under sunlight, revealing details that could have been easily overlooked with the naked eye.”

Samsung’s The Wall All-in-One is powered by advanced Micro LED technology and has won numerous awards, including “2023 Best of Show” at both Integrated Systems Europe (ISE) 2023 and InfoComm 2023, the world’s leading AV and systems integration exhibitions.

With its convenient installation process of using a pre-adjusted seam, it enables effortless customization to create the perfect ambiance for the displayed content, saving businesses time and resources. Plus, thanks to a sleek and slim design, it seamlessly fits into any commercial environment, making it the preferred choice for businesses looking to elevate their displays.

▲ A documentary film about Park Seo-Bo and his unique art process is played on Samsung’s 85″ Neo QLED 8K signage (QPA-8K) in the media room at the “Origin, Emergence, Return” exhibition at New York’s Rockefeller Center, providing visitors a comprehensive overview of the artist’s vision and creative journey.

The exhibition also features a media room with Samsung’s 85-inch Neo QLED 8K Signage (QPA-8K model), which presents Park’s artistic process through a series of videos and documentaries, providing viewers with a comprehensive overview of the artist’s unique vision and creative journey. Visitors at the Rockefeller Center will have the unique opportunity to see more than 40 pieces of Park’s artwork, including the digital exhibition on The Wall All-in-One, until July 23.

“We are truly honored to showcase Park Seo-Bo’s extraordinary work through The Wall All-in-One, which beautifully highlights the artist’s mastery of color and texture,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to forge new partnerships and introduce innovative solutions that push the boundaries of display technology.”

For more information on Samsung’s The Wall All-in-One, please visit http://smsng.co/B2Bsolutions.

▲ The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen at the “Origin, Emergence, Return” exhibition at Rockefeller Center, New York.

¹ Video Art Title: [1 OF 0], Directed by Jifan Park

▲ (Clockwise) The ISE 2022 Samsung Booth at a glance

▲ Samsung’s ISE 2022 booth unveiled the latest lineup of state-of-the-art display technologies. The booth played host to a steady stream of visitors interested in Samsung’s diverse lineup of commercial display technologies.

▲ Before entering the booth, guests were treated to the latest model of The Wall from Samsung. The guests were offered with the immersive experience this technology offers in person.

The Wall: Packed With Unparalleled Visual Innovations

The crown jewel of Samsung’s display was The Wall, the 2022 model of which was unveiled at ISE (Model name: IWB) — an innovative modular Micro LED display that delivers immersive viewing experiences in a high-resolution, large-screen format with purer black levels and improved gradients. The resolution is enhanced by the powerful Micro AI (Artificial Intelligence) Processor, which analyzes each second of content and instantly optimizes picture quality while removing noise.

▲ Samsung’s 2022 model of The Wall (Model name: IWB) at ISE 2022

▲ ISE attendees getting a glimpse of Samsung’s The Wall (Model name: IWA)

Outdoor Signage Optimized for Future Stores

Samsung continues to innovate in outdoor signage, covering verticals from QSR to electric vehicle (EV) charging. With its durable and high-performing hardware, Samsung’s latest 2022 outdoor line-up (OHA series) can excel in a variety of weather conditions and environments through certified IP56-rated protection. Equipped with the MagicINFO cloud-based management solution, operators can manage their displays backed by Samsung Knox, a trusted security platform that further enhances security as well as convenience.

▲ Samsung Electronics’ Outdoor signage displayed on an EV charging station. In addition to charging statistics, customers can check various types of information such as traffic conditions and maps.

▲ Samsung’s mart Outdoor signage for drive-through enables customers to check menu items and make payments with ease.

Empowering Seamless Collaboration in the Hybrid Classroom With Flip Pro

Delivering innovative solutions for the new era of the meeting room or classroom with hybridity at its core, Samsung unveiled the new Samsung Flip Pro (WMB), which features Smart View+, enabling operators to cast up to six participants’ screens no matter what operating system they use. With the improved UX, the new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.

▲ ISE attendees exploring the Smart View+ feature, which can cast up to six device screens from users.

▲ Samsung Flip Pro’s specialized features are designed to accommodate any learning or meeting scenario.

▲ Samsung Flip Pro’s multi-touch features allow the simultaneous collaboration of up to 20 people. Attendees take notes on the Flip Pro to test its touch screen capabilities.

▲ Attendees take notes on the Flip Pro connected with The Wall All-in-One (Model name: IAB) to test its touch screen capabilities.

▲ The new Samsung Flip Pro offers features designed to accommodate any learning or meeting scenario.

Enabling Faster and Safer Orders and Payments

The Samsung Kiosk is another future-ready solution — one that is proving increasingly useful in an era of contactless customer interactions. This interactive virtual experience offers a 360-degree look at business solutions that are customized for various spaces.

▲ The Samsung Kiosk offers an all-in-one solution for navigating menus, selecting items and making payments. It can be conveniently installed in any store.

▲ ISE attendees exploring the Samsung Kiosk

Neo QLED 8K Signage Delivers a Realistic Visual Experience at Luxury Stores

Samsung also showcased the Neo QLED 8K, delivering a more meticulous and captivating viewing experience. This enhanced sense of reality ensures content has a deeper impact on the viewer, leaving them struck by the fidelity of the display while accurately and memorably representing a brand’s image. It is a perfect product for use in stores that want to showcase luxury items designed to captivate customers with their quality and detail, such as high-end jewelry stores.

▲ Neo QLED 8K delivers the realistic visual experience customers expect.

▲ Neo QLED 8K features darker blacks and brighter whites, captivating passing visitors.

Efforts Towards a Sustainable Future

Samsung also highlighted its progress in sustainability as part of its Together for Tomorrow vision. The company showcased efforts to reduce its environmental impact in the production of new products, including increasing the use of recycled materials and improving the efficiency of energy consumption in its lineup. Samsung was also the first in its industry to achieve the reducing CO2 label, certified by the Carbon Trust for its signage and monitor products.

▲ Samsung showcased efforts to reduce its environmental impact in the production of new products as part of its Together for Tomorrow vision.

In addition, Samsung is hosting ‘InfoComm 2021 Samsung VX’, a new-concept event that will allow people who cannot attend InfoComm in person this year, including key customers and retailers, to experience its products and solutions virtually.

The cutting-edge commercial display solutions set to be introduced by Samsung, which can be used in a variety of business settings, include:

• ‘The Wall’ – a MICRO LED technology-based commercial display.
• Neo QLED 8K Signage that offers industry-leading picture quality with Quantum Mini LEDs and Quantum Matrix Technology Pro.
• Outdoor signage products that are dustproof and waterproof, producing bright and brilliant messages on displays that are built for the outdoors.

The Wall, a next-generation display that comes equipped with a MICRO AI processor and the latest display technology, features a bezel-free modular screen that can be easily customized to suit the design of any space. It can be implemented across a range of commercial environments and can be installed in various positions including in an L-shape, concave, convex, on a ceiling or hanging to offer customers and partners more convenience.

During the event, Samsung unveils Neo QLED 8K Signage for the first time, which is powered by Quantum Matrix Technology Pro. Neo QLED 8K Signage delivers unrivaled picture quality thanks to Quantum Mini LEDs. The display will also be available in a choice of 65-, 75- and 85-inch models, and will offer the option of either portrait or landscape orientation. Neo QLED 8K Signage also features an Infinity One Design, seamlessly fitting into any business environment with its slim and minimalistic look.

Finally, as sales of EVs (electric vehicles) continue to increase significantly, demand for the installation of charging stations has been rapidly growing too. Samsung’s outdoor signage displays are currently being used at EV charging stations, ensuring that the stations are equipped with the best visual display technology to offer customers an optimal experience. This outdoor signage features enhanced visibility, brightness greater than 3,500nits, and 24/7 performance ensuring crisp content at all times. These advanced displays provide customers with a variety of important information such as maps, traffic updates and digital advertisements – for businesses such as convenience stores, gas stations and quick service restaurants.

Samsung introduces the future of displays at InfoComm 2021, North America’s largest pro-AV industry event, which features more than 40,000 attendees. We look forward to seeing you there, either in person or virtually.

To learn more about InfoComm 2021 Samsung VX, please visit: https://displaysolutions.samsung.com/showcase/virtual-experience/infocomm-2021.