Iconic Imagery From a Cultural Phenomenon

Since its debut in 2016, “Stranger Things” has been one of the defining titles behind Netflix’s rise as the world’s leading entertainment service. The series became a global megahit, driving viewership and conversation across regions and generations. Following the release of Season 5, Part 1 on Nov. 27, 2025, it ranked No. 1 in 91 countries and recorded 59.6 million views in its first five days, marking the strongest opening performance for an English-language series on Netflix to date. It also became the first series in Netflix history to place all five seasons in the Global Top 10 at the same time, holding that record for five consecutive weeks. All episodes from the final season are now streaming globally, only on Netflix.

Samsung’s exclusive content inspired by Season 5 builds on that momentum. Available from Jan. 12 through Feb. 22, the collection includes a special theme and five wallpapers featuring live-action characters and settings from the show, including Hawkins and the Upside Down. Reflecting the unique atmosphere of the show, the visuals allow fans to bring elements of the series into their everyday lives.

A Long-Standing Partnership Celebrating Great Storytelling

Samsung and Netflix have a long-running partnership, bringing compelling, high-quality content inspired by some of the world’s best-loved shows. The latest collaboration follows their recent partnership to offer special themes for the worldwide hit film “KPop Demon Hunters,” while the companies previously worked together to celebrate the launch of Season 4 of “Stranger Things.”

1. The special theme package is available for download on Galaxy smartphones running Android OS versions 15-16 and may not be supported on certain models. Wallpapers are available for download on Galaxy smartphones running Android OS versions 8 or later. The theme and wallpapers are available for a limited time and may be changed or withdrawn at any time without notice or liability due to circumstances at Samsung or Netflix. ︎

The KPop Demon Hunters theme collection composed of Lock Screen, Home Screen, AOD, Phone Screen, Message Screen and Icons, includes eleven special designs inspired by the film unique visual identity.¹ The set features one special theme package spotlighting the in-universe K-pop groups HUNTRIX, along with ten character-based wallpapers² highlighting fan favorites such as Rumi, Zoey, Jinu, Derpy and Sussie.

The themes are designed to provide a consistent and visually engaging user experience across Galaxy devices. Closely aligned with the creative direction of the film, each theme enhances the overall look and feel of the interface while maintaining Galaxy’s standards for performance and usability.

The collaboration reflects Samsung’s ongoing commitment to expanding content-based experiences that enrich everyday life for Galaxy users. The company will continue to explore creative partnerships to deliver engaging and personalized UX that resonates with global audiences.

Availability

The themes will be available from 10:00 a.m. on Aug. 13 to 11:59 p.m. on Sep. 12 local time via a dedicated promotion page in the Galaxy Store.³ Existing Netflix users can unlock the themes simply by launching the Netflix app⁴ through the promotion page in the Galaxy Store. Users without the Netflix app are directed to the Netflix app download page in the Galaxy Store. After installation and launch of the app, they can download the KPop Demon Hunters Theme and Wallpaper through the promotion page.⁵

¹ The special theme package is only compatible with Galaxy smartphones running Android OS 15 or later, and may not be supported on certain models. (This theme cannot be installed or applied on tablets.)
² Wallpaper themes are compatible with Galaxy smartphones running all versions of Android OS, and may not be supported on certain models.
³ Available in South Korea, United States, United Kingdom, France, Germany, Brazil, Mexico, Canada, Hong Kong, Taiwan, Indonesia and Türkiye. (Due to local circumstances, the promotion start date may vary.)
⁴ After switching devices, the theme may be reinstalled on any compatible running OS 15 or OS 16, provided the total number of installations does not exceed ten (10) devices.
⁵ This theme and its wallpapers are temporary and may be changed or withdrawn at any time, without notice or liability, due to circumstances at Samsung or Netflix.

▲ Samsung Neo QLED 4K TV (QN85F)

Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+.¹ With HDR10+, viewers can enjoy richer contrast, deeper colors and stunning visual depth, making their favorite Netflix titles more immersive than ever.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

HDR10+ is a next-generation high dynamic range (HDR) technology pioneered by Samsung, designed to optimize picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support. For more information on Samsung TV, please visit www.samsung.com.

¹ Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry.

Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.

Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.

“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”

“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.

At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.

Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”

“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”

While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.

With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.

Photos from both games can be shared instantly via Quick Share¹ or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.

Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.

Availability

Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.

¹ Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.

In the short film, the Stranger Things-inspired theme serves as a fitting backdrop to showcase the Galaxy S22 Ultra’s powerful Nightography capabilities. In season four of Stranger Things, nighttime opens up a portal to an extraordinary world — and the S22 Ultra is used to recreate that distinct style and tell a cinematic story demonstrating how Galaxy technology has the power to capture what would otherwise go unseen in the dark.

Making Nighttime Epic

In Make STRANGER Nights Epic, a young girl puts her Samsung Galaxy S22 Ultra in her back pocket while riding her bike to a Stranger Things 4 watch party at her friend’s house. During her journey, her video inadvertently turns on, capturing footage of what’s lurking behind her in The Upside Down. All of the vertical phone footage scenes were filmed with the Samsung Galaxy S22 Ultra.¹

The short film also makes the most of the Galaxy S22 Ultra’s powerful Nightography camera features, which include a 108MP main camera and a massive 2.4μm pixel sensor powered by advanced artificial intelligence (AI) that allow it to capture more light and data for brighter, crisper video footage, day and night.

Creating a Galaxy of Extraordinary Content

Samsung and Netflix have a longstanding partnership and have collaborated on Bespoke campaigns featuring several of the streaming platform’s most popular series. In January, they launched an integrated campaign to help kick off the second season of Emily in Paris, including letting fans “flip the script” and become the lead character in their own animated poster via Samsung Galaxy Z Flip 5G.

Samsung and Netflix also teamed up to create a Bridgerton short film for the unveiling of the Galaxy S22 series at Unpacked in February. In the three-minute skit, innovators try to gain the attention of Bridgerton’s Queen Charlotte. Inventor Lord Tristar succeeds when he showcases his visionary creation — massive Neoclassical paintings of the Galaxy S22 and S22+, ready in 209 years.

Samsung and Netflix will continue to work together to create compelling, high-quality content that people love.

Following the May release of Stranger Things 4 volume one, Samsung’s debut of Make STRANGER Nights Epic comes a day after Netflix released the official trailer for volume two, which will drop on July 1. To watch the Samsung and Netflix short film, Make STRANGER Nights Epic, visit Samsung’s YouTube channel.

About Netflix, Inc.

Netflix is the world’s leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

¹ Captured with Galaxy S22 Ultra. The quality of the footage captured may vary by environmental conditions. Back-pocket filming and Stranger Things creatures were added in post-production for illustrative purposes.

Samsung Electronics today announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21^st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.

In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.

But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28^th of December.

Benjamin Braun, Samsung CMO for Europe, said, “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future.”

Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include:

• The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go.

• The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk.
• The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.

• The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.

• The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer.
• The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home.

Emily in Paris season 2 will be available to watch on Netflix on the 22^nd of December.

* TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28^th ’21 to 26 Feb ’22.

About Netflix, Inc.

Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.