The new microSD cards are ideal for expanded mobile device storage and capturing high-quality photos, 4K Ultra HD (UHD) video² and other content on action cameras and drones – even in extreme conditions.

Samsung’s newest microSDs offer improved six-proof protection, two more layers of protection than the previous generation, making them able to withstand water, extreme temperatures,³ x-ray, wear out,⁴ drops and magnetic impact. Offered with a 10-year limited warranty,⁵ the PRO Plus and EVO Plus microSDs thus enable users to store data without the worry of lack of space, while also providing confidence that the content is well protected.

“Professionals and consumers of all kinds want memory cards that make it easy to save and retrieve data while also knowing that their valuable images and video files are protected,” said KyuYoung Lee, vice president of the Brand Product Biz Team at Samsung Electronics. “Samsung’s new suite of microSD cards offer the features and capabilities consumers and professionals need: faster speeds along with increased reliability and durability to deliver the ultra-high performance every user wants.”

PRO Plus microSD cards, a new addition to Samsung’s microSD lineup, are designed for more discerning content creators, offering exceptional read and write speeds of up to 160MB/s and 120MB/s,⁶ respectively. The PRO Plus microSD cards will be available in 128GB, 256GB and 512GB capacities.

The EVO Plus microSD is designed to give casual users peace of mind by providing high reliability and stable performance during day-to-day use. It offers transfer speeds of up to 130MB/s,⁷ providing up to 1.3x faster sequential read speed when compared to the previous version. EVO Plus microSD card will be available in 64GB, 128GB, 256GB and 512GB capacity.

The PRO Plus and EVO Plus microSD cards, featuring a reimagined Blue Wave design that gives the cards a fresh new look, will be available starting today. For more information on Samsung’s microSD card offerings, please visit samsung.com/memorycard.

¹ The read & write speeds are based on internal tests conducted under controlled conditions. Actual speeds may vary depending upon card capacity and device compatibility. Stated performance is achieved by using microSD with Samsung readers.

² EVO Plus 64GB is not supported

³ Temperature proof: operating temperatures of -25 C to 85 C; non-operating temperatures of -40 C to 85 C.

⁴ up to 10,000 swipes

⁵ https://www.samsung.com/uk/support/memory-card-warranty/

⁶ Stated performance is achieved by using PRO Plus microSD cards with Samsung readers.

⁷ Stated performance is achieved by using EVO Plus microSD cards with Samsung readers.

⁸ Up to 160MB/s read speeds, engineered with proprietary technology to reach speeds beyond UHS-I 104MB/s, require compatible devices capable of reaching such speeds. Up to 120MB/s write speeds. Based on Samsung’s internal testing; performance may be lower depending upon host device interface, usage conditions and other factors.

Samsung Electronics introduced its latest memory card lineups, PRO Plus and EVO Plus. The two latest product lineups add to Samsung’s SD and microSD card portfolio to now consist of the PRO Plus, PRO, EVO Plus and EVO families, addressing the rapidly growing consumer need for advanced multimedia memory solutions.

“Samsung is following through on our promise to deliver next-generation memory cards that have even faster speeds and higher memory storage volume that will enhance consumer satisfaction level and solidify Samsung’s branded memory business leadership,” said Un-Soo Kim, Senior Vice President of Branded Product Marketing, Memory Business at Samsung Electronics. “With the increase of 4K UHD enabled devices and market needs for memory capacity, the PRO Plus and EVO Plus lineups are optimized solutions that will meet today’s user expectations.”

Samsung’s new PRO Plus is equipped to handle storing and transferring professional-grade photos and 4K UHD video content created from high-end DSLRs, smartphones, tablets and modern action cameras. With its higher read and write speeds of up to 95MB/s and 90 MB/s, respectively, the PRO Plus SD cards and microSD cards satisfy both UHS-I Speed Class 3 (U3) and Speed Class 10 performance levels.

The PRO Plus lineup comes in 64GB and 32GB storage capacities to meet the rising demand for large data and high-quality storage volumes. The 64GB PRO Plus memory card can record approximately 110 minutes of 4K UHD video or 490 minutes of Full HD video in action cameras or DSLR cameras without the need to change or replace the memory card.

The new EVO Plus memory cards are also available in SD and microSD form factors, and are equipped to meet the ever-increasing content creation and storage demands of smartphone, tablet, compact camera and Full HD camcorder users. The EVO Plus has read and write speeds up to 80MB/s and 20MB/s, respectively, which provide UHS-I Speed Class 1 (U1) and Speed Class 10 performance, boasting a much more advanced read performance compared to the existing EVO lineup. The EVO Plus cards are capable of storing and transferring Full HD video content and mobile applications, and provide an ideal solution for users who frequently store and send them through their smartphones, tablets and recording devices.

The EVO Plus cards are available in 32GB, 64GB and 128GB. With the highest capacity among the bunch, the 128GB version of EVO Plus card can store a maximum of 10,940 photos, 30,670 songs or 980 minutes of Full HD video recording.

Among the PRO Plus and EVO Plus cards, the SD cards are equipped with upgraded Samsung 5-proof features, which include waterproof, temperature proof, X-ray proof, magnetic proof and shock proof protection. Both Plus memory card lineups can now withstand 72 hours of being submerged in seawater, which is 48 more hours of improvement from that of existing products.

All SD card models from PRO Plus, PRO, EVO Plus and EVO lineups are designed to be compatible with any device with an SD or microSD slot, regardless of OEM brand and are guaranteed to survive operating temperatures from -25°C to 85°C (-13°F to 185°F) and non-operating temperatures from -40°C to 85°C (-40°F to 185°F). Data stored in the cards will not be affected by X-rays and will resist up to 15,000 gauss magnetic force – the equivalent of a high-field MRI scanner. The PRO Plus and EVO Plus microSD cards also come with waterproof, temperature proof, X-ray proof and magnetic proof protection.

Samsung will offer the new microSD cards in May 2015 with SD cards to follow, further strengthening its presence in the global memory market, including Korea, the United States, China, Europe and other regions.