Samsung Electronics completed a massive state-of-the-art five-screen LED display installation at the iconic One Times Square building in New York City on May 31, 2019. The new high-end displays from Samsung measure more than 11,639 square feet (1,081 square meters) when combined.

Samsung’s new displays at One Times Square take up the entire front facing panel and reflect some of the most valuable advertising displays in the world. The displays feature premium center-stage exposure with full motion video, live-streaming and interactive capabilities.

“We are excited to showcase our LED displays at one of the world’s most renowned destinations, said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “New York’s Times Square is not only a high-traffic location, it is a symbolic center of culture and commerce, making it the ideal place to showcase our leading technology on such a colossal scale.”

Jamestown, a real estate investment and management company, owns and manages the property One Times Square, the 25-story building located in the heart of Times Square in New York City. Home to the New Year’s Eve ball drop, the globally recognized building has been central to New Year’s Eve traditions celebrated around the world.

“One Times Square serves as an advertising platform for the world’s most iconic brands,” said Michael Phillips, President of Jamestown. “Samsung delivers a best-in-class visual experience that will showcase these brands in the highest quality.”

PRISMVIEW, a subsidiary of Samsung Electronics America, was responsible for the design, supply, manufacturing and installation of the project. Last year, Samsung also completed installation of outdoor LED signage at Two Times Square, located opposite from this recently completed project.

Samsung’s SMART LED Signage XPS Series features a reinforced design to deliver uninterrupted color-uniform content in any setting. The XPS 160 and XPS 080 models used at One Times Square feature advanced color calibration, an energy-saving design and the industry’s highest-quality, tier-one LED diodes.

A time lapse video highlighting the three-month transformation process was created to capture the accomplishment, showcasing the visual impact of the displays from day to night and their durability that can withstand extreme weather conditions.

For more information about Samsung’s visual display solutions visit: https://displaysolutions.samsung.com

About Prismview, a Samsung Company

Prismview is a subsidiary of Samsung Electronics Co., Ltd. Founded in the early 1990s as YESCO Electronics, acquired in March 2015, and rebranded as Prismview, A Samsung Electronics Company. Prismview designs, engineers and manufactures large-format LED video display solutions out of its Logan, Utah, USA headquarters. Prismview offers a diverse line of technology solutions, integration and operational services for a variety of applications, including sports and live event venues, digital out of home applications, digital billboards, spectaculars and gaming, and LED message center displays. Learn more about Prismview at www.prismview.com.

About Jamestown

Jamestown, LP was established in 1983 as an investment and management company focused on income-producing real estate in the United States. Over the last 35+ years, Jamestown has grown its portfolio of assets in key markets throughout the U.S. and expanded its investment footprint to South America and Europe. Jamestown’s capabilities include: acquisitions, capital markets, property management, asset management, retail leasing, design, sustainability, and risk management. Jamestown has headquarters in Atlanta, GA and Cologne, Germany, and offices in New York, NY, Boston, MA, San Francisco, CA, Los Angeles, CA, and Bogota, Colombia. For more information, visit www.jamestownlp.com.

Dedicated foodies crowded into Samsung 837 in New York City on April 6 to learn about food from star chef Daniel Boulud.

Lucky foodies in New York City enjoyed a uniquely immersive dining experience on Wednesday, as Samsung Electronics brought renowned chef Daniel Boulud to the Samsung 837 venue for a fun and engaging cooking demonstration—in virtual and actual reality.

After an introduction by popular emcee Billy Harris, guests experienced an engrossing presentation by Boulud about all the elements of a culinary journey, from inspiration to preparing the food in his kitchen to the table, using the Samsung Gear VR headsets.

People experienced Daniel Boulud’s culinary journey, using the immersive Gear VR.

Boulud—who is one of the culinary visionaries in Samsung’s Club des Chefs—presented a rich food story, made even more riveting and enveloping because of the Gear VR headsets.

Samsung started Club des Chefs in 2013, bringing together renowned chefs from around the world to better understand what is needed for great cooking and to create the Chef Collection line of leading kitchen appliances.

Following the VR video, Boulud appeared before the audience in person, to lead a demonstration on how to prepare Boulud’s special interpretation of the classic croque-monsieur, with black truffle—all the while using the Samsung Chef Collection range of appliances.

Daniel Boulud talking about the finer points of preparing a great croque-monsieur.

Of course, nothing is as immersive as the actual eating, and guests all got to enjoy a delicious sampling of foie gras and chicken mosaic, long island fluke, lobster “en Gelée” and white asparagus—and, of course, croque-monsieur.

Chef Daniel Boulud talking to a rapt audience at Samsung 837 in New York City.

Samsung 837, located in the heart of New York’s Meatpacking District, is Samsung’s new flagship experience center. It is a fully immersive cultural destination that features programming designed to tap into people’s passions, including art, music, entertainment, sports, wellness, culinary, technology and fashion, all powered and enriched by technology.

Chef Daniel Boulud demonstrating how to prepare a croque-monsieur at Samsung 837 in New York City on Wednesday evening.

Open to the general public, the living lab and digital playground featuring numerous installations and touchpoints comprise three floors and include, a one-of-kind digital screen, auditorium seating for performances and special events, a Gallery featuring curated content experiences, a broadcast studio, and much more.  The state-of-the-art building is a creative expression of Samsung’s brand and will serve as home for the marketing center of excellence, executive briefing center and a new customer care center designed to offer one-on-one service to Samsung owners.

“We set out to build a marketing center of excellence,” said Gregory Lee, President and CEO of Samsung Electronics America. “We immediately thought of New York City, where the best marketing happens and where people have a finger on the pulse of culture. As a result, we have and will continue to attract top talent from around the world.”

Samsung 837 also provides an opportunity for the public to experience Samsung technology, signature services and culture through special events. Samsung is partnering with its neighbors in the Meatpacking District, like the Whitney Museum of American Art, as well as, artists, scientists, thought leaders and others, driving culture today to create compelling programming. The building will also serve the community as a center for supporting great causes.

“At Samsung, we have a proven track record of innovation, and with Samsung 837, we are creating the flagship of the future,” said Zach Overton, Vice President and General Manager of Samsung 837.  “Reimagining the traditional store experience, 837 is a fully immersive cultural center, featuring programming which will tap into people’s passions such art, music, entertainment, sports, wellness, culinary, technology and fashion, all powered and enriched by technology.”

Samsung 837, An Experiential Playground

Blurring the lines between live and static experiences, Samsung 837 presents dynamic, immersive programming powered by technology that will continually evolve to reflect pop culture and important cultural moments such as awards shows, national sporting events, worldwide concert tours, and much more.

To mark the opening of the flagship, ABC’s Good Morning America will be broadcasting live, exclusively at Samsung 837. In the first two weeks of opening, Samsung 837 will feature exclusive programming including live DJs, Oscar-nominated movie screenings (The Martian, Inside Out, Shaun the Sheep and Cinderella), and a private Oscar viewing party. With Samsung+, the free mobile app exclusive to Galaxy owners, users have fast access to live tech support, and additional perks available at Samsung 837 including access to premium events and experiences.

Samsung 837 is a haven for unique, ongoing programming with interactive opportunities, including:

• Customer Care: Samsung Techies offer one-on-one, concierge-like service to help Samsung owners, and Samsung Guides lead workshops for new and existing users to learn how to get the most out of Samsung products and services. In addition, Guides are on hand to support the visitor journey through the space.
• Screen & Mainstage: Considered the world’s largest multimedia display a giant digital screen is made from 96 55-inch visual displays, standing in front of a stadium-seating theater, and will be programmed with content ranging from live streams, demos and showcases, to panels and presentations, and screenings.
• The Gallery: A space that will feature regularly commissioned technology-based art installations. The launch will feature “Social Galaxy,” a hyper immersive and mind-bending exploration of social identity by experiential design studio Black Egg. This installation brings new perspective to who we are as individuals and social beings.
• VR Tunnel: A first of its kind immersive experience where attendees can ‘step into’ a virtual world and be transported anywhere. The experience will feature ongoing curated content around themes like travel, sports and family, or special events like festivals, sports and music, and demonstrations on Samsung’s Gear VR including a 4D VR experience.
• Studio: The visually stunning, open radio, music and DJ studio, encased in a see-through cube, serves as an interactive hosting space for radio and podcast curators, DJ sets, live recordings, celebrity interviews and more.
• Kitchen: Experience a next-gen culinary environment with chef demonstrations of new Samsung technology, workshops and cooking showcases.

• Playroom: A dedicated space for family-friendly activities including classes and workshops, games, special events and activities, and a place where people can share their interests and engage with the environment. Consumers will also have the opportunity to create their own customized cases in the Playroom area.
• Living Room: Get cozy in this stress-free zone, where consumers can experience Samsung technology and signature services in a smart home environment, as well as enjoy hosted activities, and more.
• Café: Curated by Smorgasburg and featuring Stand Coffee, the Café features hot and cold beverages, breakfast and lunch selections, as well as a variety of sweet treats from purveyors of the popular food market.

B2B Experience:  A state-of-the-art executive briefing center designed to deliver curated and customized experiences for the B2B community; providing the latest technologies and innovations to customers for use in solving real business problems with their own customers. 

Cause and Community

Samsung 837 is right at home in the Meatpacking District, a place of cultural vibrance, renowned for being a hub of activity, creativity, trend and forward thinking.  With 837, Samsung plans to make a positive contribution to the Meatpacking District and larger city of New York, through partnership and access, together with neighborhood businesses, that help further enrich the community. Samsung’s commitment as a positive and responsible corporate citizen reflects a purpose that defines success not only in business but in doing good across the U.S. – from local neighborhoods to cities nationwide. Local partnerships are already in place with:

• Rag & Bone – the New York-based fashion label to design wardrobe elements for the staff at Samsung 837.
• Smorgasburg – the Brooklyn-based open-air market to curate the Samsung 837 café menu featuring breakfast and lunch selections, as well as a variety of sweet treats from purveyors of the popular food market including Rubyzaar, Ovenly, Big Mozz, Good Stock, Dough, and more.
• Stand Coffee – the local specialty coffee company to provide hot and cold beverages for the café.
• Black Egg and Kenzo Digital – the New York-based experiential design studio founded by artist/director Kenzo Digital and creative technologist Lucas Werthein.  Black Egg specializes in immersive storytelling in physical spaces utilizing cutting edge technologies.

About Samsung 837
Located at 837 Washington Street in New York City’s Meatpacking District, Samsung 837 is the first of its kind technology playground and cultural destination for consumers, creators, tech enthusiasts and community members. A physical manifestation of the Samsung Brand, 837 is a flagship experience center at the convergence of humanity and technology that underscores how Samsung’s full portfolio of signature services and technology – ranging from mobile devices to home appliances – can make your life better.

When Samsung developed the Gear S2, the company immediately knew Uber would be a perfect fit for the revolutionary smartwatch. With a circular interface, 3G connectivity (available on certain models) and straightforward navigation, the device was designed to simplify day-to-day tasks like getting around, whether commuting to work or traveling around New York. Utilizing Uber’s application programming interface, the Gear S2 now makes it easier to do all these things, even in those instances when your phone is out of reach.

An Easier Way to Travel

New York City is a sight to behold during the holidays. Snow blankets the busy streets of Manhattan, crowds gawk at the spectacular window displays along Fifth Avenue and skaters glide across the ice under the glowing lights of the Rockefeller Christmas tree. Traversing this urban jungle, however, isn’t always as appealing. Public transportation can be confusing, and competing with throngs of tourists to hail a cab is chaotic to say the least. Which is why Uber, an application that seamlessly connects riders to drivers, has become favorited among business travelers and tourists alike.

Though traditionally used on smartphones, the app has recently been updated to re-create the Uber experience on the Gear S2, making traveling even more convenient. Within the app, all the core Uber features are supported, including product selection, ride status updates and the ability to drag and drop pin locations. As such, through this new Uber experience, users can save time and stay moving.

Taking a Spin Around New York with the Gear S2

So, if you’ve just wrapped up dinner in SoHo and want to take in a spectacular night view of the city at the Empire State Building, simply turn the rotating bezel of the Gear S2 to access the Uber application. You can effortlessly set your pickup point from the app’s intuitive user interface. Next, request your preferred level of service, ranging from the basic UberX to UberBLACK, the company’s pricier luxury service.

Once you confirm the driver, the app will pull up a map with which you can quickly determine the vehicle’s estimated time of arrival. Review the driver and car information with a simple twist of the bezel, or cancel your request if necessary. After arriving at your destination, check the driver’s rate and total fare of your ride right from your wrist. Before you know it, you’re 102 floors above The City That Never Sleeps, relaxed from a convenient and hassle-free journey.

Being able to request an Uber vehicle, receive trip updates and complete your ride without ever having to ever touch your phone also means you can use your hands for more important things, like snapping photos of Times Square or chowing down on the city’s famous pizza. Likewise, its convenience and speed ensure that you get to see as much of your travel destination as possible.

With an updated design and hardware, Samsung and Uber have brought a popular experience to the Gear S2, making travel easier and bringing people and their cities even closer.

* The services listed above may not be available in all regions and features may vary by region, and service provider may change the name and/or value of its application at any time. Restrictions may also apply.