The Bespoke refrigerator ushers in a new era of customizable home appliances, underlining Samsung’s dedication to creating products that truly reflect evolving consumer lifestyles. Customizable according to user preference, Bespoke allows consumers to tailor their own configurations by material, color, and module to match various lifestyles and interior design concepts.

“Samsung is creating new kitchen innovations with Bespoke by catering to individual preferences across a wide spectrum of consumer lifestyles,” said Eugene Chung, Vice President of Digital Appliances, Samsung Electronics. “We are excited to offer consumers around the world the opportunity to satisfy their lifestyle needs through our aspirational Bespoke refrigerator.”

Personalized Design Details

The lineup includes three models: a 24” 1-door module; an 18” 1-door module, and a 2-door BMF module.¹ With these three different modular units, users can simply add a new model to their existing combination without the need to discard or replace the current model when adjusting to a lifestyle change or new décor. The product types can be mixed and matched to best reflect the user’s lifestyle, dietary habits, family size and kitchen layout. All models are identical in depth and height to allow a uniform look when installed side-by-side.

Aside from its modular design, each Bespoke comes with an innovative door panel that can be personalized with a unique color-material-finish (CMF) based on the user’s design preferences. With up to 11 colors² and three textures to choose from, consumers can mix and match to reflect user’s personal taste.

The color offering ranges from lavender and pink to burgundy and navy, delivering a diverse color palette for a wider variety of choice. The three textures – Satin Glass, Color Cotta, and Glam Mirror – further extends the customizability of Bespoke, with each texture radiating a subtle luster that is also pleasant to the touch. The polished feel of Satin Glass strikes the right balance between matte and glossy, while Color Cotta conveys the warmth of a freshly baked clay pot. Meanwhile, the Glam finish exquisitely highlights the space it occupies with a soft sheen.

Fresh Food Management

The Bespoke refrigerator helps vitalize all aspects of kitchen life by allowing consumers to maintain a healthy home environment that stems from proper food management using advanced refrigeration technologies.

Bespoke is equipped with a comprehensive range of features that provide consistent and efficient cooling to keep food fresher for longer.

• All Around Cooling cools each compartment of the fridge evenly from corner to corner by consistently checking the temperature and circulating cool air through strategically placed vents. This means food is kept at the optimum temperature to preserve freshness for longer.
• Metal Cooling also contributes to keeping food fresh, even when users frequently open and close the door. A Metal Cooling plate, Metal Shelf and Flat Metal Duct retains the cold, preventing the loss of cool air when the door is opened.
• No Frost technology helps maintain optimal temperature in every corner of the refrigerator by enhancing air circulation. It stops the buildup of ice on fresh food, like vegetables, and prevents the need to defrost the fridge.
• Users can also use the Power Freeze function to automatically set the freezer temperature to the lowest level to create a rapid blast of intensely cold air. It’s great for freezing or firming up frozen food, like ice cream, and making ice quickly.
• The Freezer/Fridge Convertible³ is an adjustable compartment, so users can easily switch back and forth between a freezer and a regular fridge compartment based on their refrigeration needs.

Bespoke is the perfect combination of advanced performance and aspirational design, delivering on Samsung’s promise for a practical kitchen appliance that elevates the home décor. The stylish refrigerator has been recognized by numerous awards across the globe this year, including the gold iF Design Award from Germany, the CES Innovation Award and NYCxDesign Award from the U.S., along with the AWE Product Award from China.

¹ Available modules vary by region: China has a 24” 1-door module (RR7000), an 18” 1-door module (RR5000), and a 2-door BMF module (RB3000); CIS has a 24” 1-door module (RR7000) and a 2-door BMF module (RB3000); Northern Europe has a 24” 1-door module (RR7000).

² Color options vary by model and region.

³ Only available in the RR7000 and the RR5000 models

Did you know that four out of ten refrigerators in the European market are built-in types?

It is a simple yet noteworthy statistic of the European market. Unlike other regions, the percentage of built-in appliances in Europe is over 40 percent. Especially in Germany, around 50 percent of households use built-in appliances. This shows how much European customers love to use built-in type products that will perfectly fit into their home.

This is why Samsung Electronics and other home appliance manufacturers have such a fierce built-in appliances competition in Europe. Because built-in products exceed other types by far in terms of growth rate and profitability, the European market is all about built-in appliances. Global appliances manufacturers cannot miss this market as built-in appliances are an integral part and excellent test bed for the Internet of Things (IoT) in future households.

Opening a Premium Built-in Showroom in Poland

Samsung recently opened a built-in showroom “Cook Story by Samsung” in Warsaw, Poland. This showroom was the first of its kind in the European market and is full of premium built-in products that are optimized for European lifestyles. Samsung was the number one manufacturer of refrigerators, washing machines and electric ranges in Poland since 2012. As the new built-in products gained huge popularities after their release in the market earlier this year, Samsung also took the first place in the built-in refrigerator market in July.

Poland is just a starting point for Samsung to showcase its built-in products, as it plans to add more built-in showrooms in many other European countries. These showrooms will offer hands-on experiences of the leading built-in products to the customers, along with cooking shows and other various events. Samsung will bring unprecedented kitchen experiences for its customers.

Building a Full Lineup of Smart Built-ins

Samsung introduced a variety of the new built-in products to European countries to build its unique lineup in this year.

The lineup includes refrigerator models with No Frost technology and Twin Cooling Plus that maintains an optimal humidity level up to 70 percent, ovens with Gourmet Vapour Technology that efficiently delivers a super-heated vapor that quickly spreads from corner to corner to ensure even cooking, and Dual cook that is divided into two small ovens for separate cooking processes. It also contains induction cook tops with Virtual Flame Technology as well as Water Wall dishwashers that clean all of your dishes from corner to corner using high pressure wall of water that glides back and forth.

Another special feature of Samsung built-in appliances is that all major functions can be simply controlled via smartphones. For example, your smartphone can tell you whether the doors of refrigerators are opened. You can also check the temperatures of fridge and freezer so you can adjust the numbers from outside or start Rapid Cooling function. The products also support a smart warranty service that automatically diagnoses and treats any problems without consulting the manuals. In addition, Samsung plans to adopt soon the IoT services that will realize a more convenient connected home by enabling connection between appliances and other devices with Samsung Connect.

Close Collaborations with European Furniture Companies

Built-in appliances are basically the fusion of furniture and appliances, and therefore cooperation with furniture companies is inevitable. Samsung will collaborate to showcase and sell built-in appliances with major European furniture companies such as Nolte of Germany, Nobia of Northern Europe (including Marbodal), Veneta Cucine of Italy and more.

At the beginning of this month, Samsung revealed a European style built-in kitchen composed of elegant design and technologies at IFA 2017 that took place in Germany. The kitchen, a result of collaboration with three companies, drew a lot of attention with Family Hub refrigerator at the central point for an IoT-based built-in kitchen system that enables convenient management of food, ingredient, family communication and even entertainment.

“Built-in as a New Driving Force for CE Business”

Samsung has been expanding its built-in appliances business in not only Europe, but also North America, Asia and other parts of the world. Samsung showcased new products this year in cooperation with Dacor, a North American premium built-in appliances company which Samsung acquired last year.

“B2B and IoT are the new driving force for us to overcome the stagnated global CE market,” said BK Yoon, CEO of the CE Business at Samsung Electronics, at IFA 2017. “In three years, we will raise our competitive edge by becoming the top-tier in the North American built-in appliances market.”

BK Yoon, CEO of the CE Business at Samsung Electronics, introduces one of the Column Refrigerators of “Modernist Collection”, a new suite of sophisticated luxury appliances of Dacor, at the launch event on March in the U.S.