In June of 2022, Microsoft’s Xbox joined Samsung Gaming Hub,¹ the world’s first smart TV platform to include the Xbox App on Smart TVs.² With this partnership, Samsung Gaming Hub users are now able to stream over 100 high-quality games through the Xbox App by subscribing to Xbox Game Pass Ultimate.

▲ Visitors can play the Minecraft Legend at the Cloud Gaming Zone in London

To bring the experience to more gamers, Samsung Electronics has teamed up with Microsoft to introduce a dedicated space where gamers can play their favorite Xbox games on the Samsung Gaming Hub. Multiple Samsung Smart TVs and gaming monitors have been installed in the Microsoft Experience Center to provide an exciting and unique gaming experience.

The Gaming Zone in both London and New York City across the Microsoft Experience Centers on Regent Street and Fifth Avenue, now have three dedicated gaming areas incorporating a wide range of Samsung gaming screens³ for everyone to enjoy — either as a seasoned gamer or those new to cloud gaming.

▲ The Living Room Zone in London features three 98-inch Neo QLED 4K HDR Smart TVs

The three gaming areas are:

1. Cloud Gaming Zone — featuring 55-inch Neo QLED Smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required. Just switch on your TV and play.
2. Living Room Zone — showcasing 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York.
3. Tournament Zone — with 24-inch Odyssey G3 Gaming Monitors (London) and 27-inch Odyssey G5 Gaming Monitors (New York) that give gamers the option to play games on the Xbox app or Xbox console, providing flexibility for all gamers.

Powered by Tizen, the Samsung Gaming Hub is an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Instantly play thousands of games from Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik, with Antstream Arcade and Blacknut coming in 2023.⁴

The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, no console or PC required — all players need is a Bluetooth-enabled gaming controller and an internet connection to start playing.

▲ Gamers can compete simultaneously at the Tournament Zone in London

“It is a great pleasure to work with Microsoft to deliver the impressive experience of Samsung Gaming Hub to global gamers,” said Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung Gaming Hub is a manifestation to Samsung’s evolving screen experience. Going forward, Samsung will expand its partnerships and innovative technology to create an even more mature service that is loved by gamers all over the world.”

From London to New York, Samsung Gaming Hub is inspiring and connecting global gamers in new and exciting ways. In its collaboration with partners such as Microsoft, Samsung Electronics is helping to create next-level gaming experiences by leveraging its advanced Smart TVs and monitors in Microsoft Experience Centers.

▲ Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers in London and New York

▲ Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required

▲ Gamers at the Tournament Zone in London

¹ Samsung Gaming Hub is only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud gaming apps can be downloaded from the TV App Store and accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners.
² As of 2023 new models, Samsung Gaming Hub is supported by Samsung Smart TV models above CU7000, Smart monitors and Odyssey gaming monitors with smart features.
³ Installation products in London Microsoft Experience Center include three 98-type Neo QLED 4K (QN90A), six 55-type Neo QLED 4K (QN95B) and 12 24-type Odyssey G3 (G32A). Two additional Odyssey Ark will be installed within May. Installation products in New York City Microsoft Experience Center include one 85-type Neo QLED 8K (QN800B), four 55-type Neo QLED 4K (QN85B) and 10 27-type Odyssey G5 (G55A).
⁴ Service availability for partners may vary by region. Service subscription can be required by partners.

Antstream and Blacknut Joining Samsung’s Game Streaming Offer

Antstream Arcade is the world’s largest cloud gaming service that provides players access to over 1,500 iconic games and weekly new multiplayer challenges and tournaments. Select Samsung TV owners will soon be able to battle their friends and the global community at the best games from the 80s, 90s and 00s, from Pac-Man to Mortal Kombat and Metal Slug.

“Antstream Arcade believes that combining gaming’s past with gaming’s future will push the industry forward to the next era of video games,” said Steve Cottam, CEO of Antstream Arcade. “What fulfills that promise better than retro arcade games played on Samsung’s most advanced Smart TVs? Game streaming provides gamers with more opportunities to play games they love or classics they missed out on.”

With a growing catalog of 500+ premium PC and console games, Blacknut’s Cloud Gaming subscription based service offers the largest unlimited access to gaming content for TV screens. Blacknut allows a “click and play” experience, allowing up to five players to play simultaneously on any compatible smartphone, PC or Smart TV. Blacknut’s library focuses on core and casual family members, delivering a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, strategy and also the largest collection of racing and sports games. Blacknut’s members can enjoy acclaimed hits, such as Metro Exodus, Overcooked as well as a vast collection of Disney games.

“Blacknut is now bringing the largest Cloud Gaming catalog included in one subscription to Samsung, the number one game streaming destination,” said Nabil Laredj, VP, Business Development & Licensing at Blacknut. “We designed Blacknut as a family gaming platform including five player profiles that can play simultaneously. Bringing our service to Samsung devices allows more gamers to experience the future of gaming.”

Launching in 2023, both Antstream and Blacknut game streaming will become available to owners of select 2021, 2022 & 2023 Samsung TVs.

Bringing Cloud Games to Millions of 2021 Samsung Smart TV Owners

Rolling out through the end of the year, Samsung is giving more players access to game streaming through select 2021 Samsung Smart TVs. Samsung will make available individual apps from game streaming partners Xbox, NVIDIA GeForce NOW and Utomik, with Blacknut and Antstream Arcade coming in 2023. By expanding the game streaming experience to select 2021 Samsung Smart TVs, existing Samsung customers will now have instant access to the same games available through the Samsung Gaming Hub on 2022 Smart TVs and Monitors.

“When Samsung Gaming Hub rolled out earlier this year on 2022 TV models, the number one question we received was ‘when is game streaming coming to my 2021 TV.’ Today we are happy to share with our eager fans that they will be able to play the games they love before the end of this year,” said Mike Lucero, Head of Product for Gaming at North America Service Business Team, Samsung Electronics. “With any leading Bluetooth-enabled gaming controller and internet connection, millions of players will be able to access an expansive library of games ranging from the best AAAs to the hottest indies and retro games directly through partner apps on select 2021 Smart TVs, making Samsung devices a preferred destination for game streaming.”

Once available, the individual gaming apps can be downloaded from the Samsung App Store via the Media Hub directly on the TV.

4K Games Available on Samsung Smart TVs via NVIDIA’s GeForce NOW

Rolling out in a few weeks, the offer will enable GeForce NOW players to stream PC games at up to 4K resolution at 60 frames per second natively in 2022 and select 2021 Samsung Smart TVs without waiting for downloads, installs, patches or updates. GeForce NOW premium membership is required for an enhanced experience including 4K resolution, faster frame rates, RTX ON, priority access to NVIDIA gaming servers and extended eight-hour session lengths.²

For more details on the Samsung Gaming Hub, please visit https://www.samsung.com/tvs/gaminghub.

To learn more about the latest Samsung Gaming TV’s visit samsung.com/us/gamingtvs.

¹ Eligible 2021 models include: QN800, QN850, QN900, WS1A, QN700, LS03A, AU7000, AU8000, AU9000, Q50, Q60 & Q95-Q70.
² GeForce NOW premium membership subscription requirement may vary by countries.