Reflecting Gamescom 2026’s “The Heart of Gaming” theme, the booth brought these experiences together across Samsung’s latest displays and gaming technologies. On August 27, Samsung introduced its 2027 Odyssey lineup at its central event, “#PlaySamsung: The Next Era of Gaming Displays,” alongside new developments spanning gaming displays, HDR, and game content.

The audience’s excitement for the new Odyssey gaming monitors’ advanced display technology demonstrated the gaming community’s appetite for innovation tailored to every playstyle.

A New Generation of Odyssey Takes the Stage

At the heart of the booth was Samsung’s newest Odyssey lineup, with the Odyssey OLED G9 and Odyssey OLED G7 making their debut on stage during “#PlaySamsung: The Next Era of Gaming Displays.” The Odyssey OLED G8 and Odyssey G6 were also showcased through digital demonstrations, highlighting the range of screen formats and performance options coming to Samsung’s 2027 lineup.

Popular Twitch streamer Esfand (EsfandTV) joined the stage session to discuss how screen format can change the way players experience and follow action in a game.

“The clarity and contrast of Samsung’s new Odyssey lineup are so nice. Once you see the new monitors, you really notice the difference in how they fully immerse you in the game,” said Esfand.

Seeing More of the Action With Odyssey OLED G9

The Odyssey OLED G9 (G95SJ) is the world’s first 49-inch Dual QHD gaming monitor with a 360Hz refresh rate, giving players a broad view of the action across its ultra-wide screen.

At Gamescom, the expansive format put game environments, track layouts, maps, and activity at the edges of the screen into view, demonstrating how a wider display can change the way players follow fast-moving gameplay.

Pulling Worlds Closer With Odyssey OLED G7

Samsung also unveiled the Odyssey OLED G7 (G75SJ), the world’s first 42-inch 16:9 curved OLED gaming monitor.

With approximately 72% more screen area than a 32-inch model, the display gives games with detailed environments more room to unfold. Its 1000R curve brings the edges of the screen closer to the player’s line of sight, creating a format suited to games where maps, interfaces, and action extend across the display.

“The scale and curve of the new Odyssey OLED G7 create a whole new level of immersion. It’s great that Samsung designed the monitor with open-world environments in mind,” said a #PlaySamsung booth visitor.

More Options for Competitive and Multi-Mode Gaming

The new Odyssey lineup extends beyond large OLED formats, giving players additional options based on how they play.

The 32-inch Odyssey OLED G8 (G80SJ) gives players three display modes to choose from. Triple Mode supports UHD at up to 360Hz, QHD at up to 520Hz, and FHD at up to 680Hz.

The 27-inch Odyssey G6 (G60H) is the world’s first 1,100Hz gaming monitor. Its Dual Mode lets players choose between QHD at up to 600Hz for sharper detail or HD at up to 1,100Hz for the monitor’s highest refresh-rate setting.

“I’m excited about Samsung’s emphasis on frame rate. These monitors will be a game changer for competitive gaming,” said a #PlaySamsung booth visitor.

Together, the four new models show how Samsung’s Odyssey lineup is expanding across ultra-wide, curved, high-refresh-rate, and multi-mode formats, giving players more ways to match their display to the games they play.

HDR10+ GAMING Connects Game Development and Display Technology

During the stage session, Samsung shared plans to expand HDR10+ GAMING support as game developers look for more consistent HDR presentation across compatible displays. As part of this effort, Samsung is working with Activision Blizzard to bring HDR10+ GAMING to its upcoming title, Call of Duty^®: Modern Warfare^® 4.

Samsung plans to expand HDR10+ GAMING support to more than 20 AAA titles by the first half of 2027. The technology can support brighter highlights, deeper dark scenes, and accurate contrast across different game environments, while reducing the need for players to manually adjust HDR settings before starting a compatible game.

“There’s an entire ecosystem in gaming, from the developer to the hardware companies. Whenever these companies come together, the product is always going to be the best thing players can get,” said Esfand.

“Developers want their games to look consistent across different scenes and displays, without requiring players to adjust calibration settings. HDR10+ GAMING gives developers another way to preserve their HDR presentation while helping players see more detail across a range of environments,” said Pepe Dijkstra, Director of the European Visual Organization at Samsung Electronics.

The action continued on August 29 at the #PlaySamsung booth with the Samsung Odyssey Showdown: Call of Duty^®: Modern Warfare^® 4. The 6v6 combat match with gaming content creators Zyro, Rewinside, EloTRiX, and Rosemondy gave visitors an exciting opportunity to play the title ahead of its official October 23 release.

The experience showed how compatible displays can use scene-by-scene lighting and color information from the game to present its visuals. A dedicated Call of Duty^® photo zone recreated scenery and props from the game, giving visitors another way to step into its world.

From Realistic Adventures to Glasses-Free 3D

The gaming experiences continued across the rest of the booth, where Samsung connected its displays with titles spanning open-world adventures, glasses-free 3D, and TV gaming.

At Pearl Abyss, visitors got a closer look at Crimson Desert Enhanced, a new version of the open-world action-adventure featuring new cutscenes and dialogue that strengthen the story’s narrative flow. During the session, Rick van Beem, Senior Director of Marketing and Public Relations at Pearl Abyss Europe, highlighted how the Odyssey G8 brings the game’s environment to life with features including Dual Mode and HDR10+ GAMING support.

The experience continued in a dedicated console area, where Crimson Desert was paired with Samsung’s 83-inch OLED TV S99H, named Best Gaming TV of 2026 by T3. The TV features a 165Hz refresh rate, Game Mode, and Ultimate Gaming Pack. Visitors could also take part in Crimson Desert quizzes and activities inspired by elements of the game for a chance to receive exclusive merchandise.

Meanwhile, newly supported titles, Cyberpunk 2077 and Cronos: The New Dawn, were featured on stage and at Samsung’s dedicated Odyssey 3D zone to demonstrate how Odyssey 3D can create depth and spatial perspective across detailed game worlds.

The glasses-free experience uses Odyssey 3D display technology to create depth and spatial perspective within the game, allowing visitors to experience the worlds from a different perspective without specialized glasses.

The booth also featured a cloud gaming area invited visitors to play through Samsung Gaming Hub on 48-inch OLED TVs, showing how gaming can be enjoyed directly on a TV.

From the queue areas to the gameplay stations and interactive activities, the different experiences connected the booth into one broader look at how players can engage with games across competitive shooters, open-world adventures, console gaming, cloud gaming, and glasses-free 3D.

More Choice Across Speed, Screen Size, and OLED Picture Quality

At Gamescom 2026, Samsung showed how gaming displays are evolving alongside the games and players they serve.

The 2027 Odyssey lineup gives players more choice across screen formats, performance settings and OLED picture quality — from the expansive Odyssey OLED G9 and curved OLED G7 to the high-refresh-rate Odyssey G6 and multi-mode Odyssey OLED G8.

Across the booth, partnerships and gaming experiences put those technologies into context, showing how Samsung displays can support different genres, platforms, and ways of playing.

Samsung has led the global gaming monitor market for seven consecutive years, continuing to expand its full-stack portfolio as gaming evolves across screens, formats, and communities.

“Players come to Gamescom to discover what is next, try new games, and experience the technology they need to stay focused and compete at their best,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With new form factors, higher refresh rates, and advanced display technologies, the 2027 Odyssey lineup gives players more choice across competitive play, cinematic games, and multi-purpose setups.”

Samsung To Spotlight 2027 Odyssey Lineup at Gamescom 2026

Samsung will present the 2027 Odyssey lineup for the first time during its dedicated Gamescom 2026 session, “#PlaySamsung : The Next Era of Gaming Displays,” at 10:30 a.m. CET on Aug. 27. The session will explore how screen size, resolution, refresh rate, and display modes suit different games and play styles.

The Odyssey OLED G9 (G95SJ model) and Odyssey OLED G7 (G75SJ model) will be unveiled on stage, while the Odyssey OLED G8 (G80SJ model) and Odyssey G6 (G60H model) will be introduced on-screen during the keynote.

As a part of the session, Samsung will also spotlight its HDR10+ GAMING partnership with Activision Blizzard, bringing richer HDR gameplay into the development process for Call of Duty®: Modern Warfare® 4. The technology helps compatible Odyssey monitors and Samsung displays deliver color and contrast that more accurately reflect the creative intent of each game. Samsung plans to expand the HDR10+ GAMING ecosystem to more than 20 AAA titles by the first half of 2027.

The company will also showcase its expanding Odyssey 3D game support, developed through direct collaboration with game studios. New supported titles, including Cyberpunk 2077 and Cronos: The New Dawn, will be presented on stage to demonstrate how Odyssey 3D adds depth and spatial perspective to detailed game worlds.

Odyssey OLED G9: 49-Inch OLED Speed for Ultra-Wide Gameplay

The Odyssey OLED G9 is the world’s first 49-inch DQHD gaming monitor with a 360 Hz refresh rate. It features a fifth-generation QD-OLED panel with Penta Tandem technology. Its five-layer panel structure is up to 1.3 times more efficient and offers up to twice the lifetime of the previous generation. The RGB Stripe sub-pixel layout reduces color fringing and supports clearer text, while the display reaches a peak brightness of up to 1,300 nits on a 3% window at 4K resolution.¹

Built for players who want a wider field of view without giving up speed, the Odyssey OLED G9 features Dual QHD resolution (5120 x 1440), a 360 Hz refresh rate, a 0.03 ms GtG response time, and Dual Mode support. Players can use DQHD at 360 Hz for a wide, high-resolution view or switch to Dual HD (2560 x 720) at up to 720 Hz when they want even faster performance.

Odyssey OLED G8: 4K OLED Picture Quality and Triple-Mode Speed

The Odyssey OLED G8 is a 32-inch UHD OLED gaming monitor that pairs QD-OLED picture quality with a top refresh rate of 360 Hz for fast, fluid gameplay and Triple Mode support. It features a fifth-generation QD-OLED panel with Penta Tandem technology and RGB Stripe subpixels, and players can switch between UHD at 360 Hz, QHD at 520 Hz, and FHD at 680 Hz to balance resolution and speed based on the game, device, and performance settings. Additionally, Samsung Glare Free technology uses a film that is 54% less glossy than conventional anti-reflection film, reducing external reflections for clearer daytime play.²

The monitor also features a 0.03 ms GtG response time, and VESA DisplayHDR TrueBlack 600.³ It supports AMD FreeSync Premium Pro and has NVIDIA G-SYNC Compatible support⁴ for detailed HDR visuals and smooth gameplay. Connectivity includes one DisplayPort 2.1 UHBR20, two HDMI ports, one USB-C port with 98 W Power Delivery, a USB hub with two downstream ports, and KVM support.

Odyssey OLED G7: A New Category With 42-inch Curved OLED Gaming

The Odyssey OLED G7 is the world’s first 42-inch 16:9 curved OLED gaming monitor, with a screen area approximately 72% larger than the previous 32-inch model.⁵ It combines 1000R curvature, 4K OLED picture quality, a 165 Hz refresh rate, and a 0.03 ms GtG response time in an unprecedented configuration for the category. Its curved screen, with a radius of 1,000 mm, brings the edges closer to the player’s line of sight to deliver a massive cinematic view optimized for RPG and open-world games. At the same time, Glare Free technology reduces reflections from external light sources for clearer daytime play.

Odyssey G6: Pushing Competitive Play to 1,100Hz

The 27-inch Odyssey G6 is the world’s first 1,100 Hz gaming monitor built for FPS players who place speed and motion clarity first. It builds on the model introduced at CES 2026 with an upgraded final launch specification of up to 1,100 Hz in HD and up to 600 Hz in QHD through Dual Mode. With a Fast IPS panel and 1 ms response time, the Odyssey G6 gives competitive players the option to prioritize sharper QHD detail or a higher refresh rate. The Odyssey G6 will be available globally in the second half of 2026.

Availability

The 2027 Odyssey lineup builds on Samsung’s leadership as the world’s No. 1 gaming monitor brand for seven consecutive years.⁶

Availability will vary by market, with launch timing and pricing to be announced at a later date.

For more information, visit www.samsung.com.

Images contain AI-generated elements. Products depicted are not AI-generated.

1. Based on DisplayHDR TrueBlack500 at 4K resolution. Brightness may vary depending on content and operating conditions. ︎
2. Compared with conventional anti-reflection film. ︎
3. VESA DisplayHDR certification to be completed at product launch. ︎
4. AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible certification to be completed at product launch. ︎
5. Compared with the previous 32-inch Odyssey model, based on screen area. ︎
6. Global No. 1 Gaming Monitor in 2019 to 2025. Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)  ︎

Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life.

Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible.

Making the Screen More Helpful With Vision AI Companion

At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware.

Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience.

Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience.

Advancing Picture Innovation Across Premium Displays

Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience.

Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance.

Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction.

To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings.

Extending Performance Across Gaming Displays and Lifestyle Audio

Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments.

In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces.

Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion.

Expanding AI Across the Entire Screen Experience

“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.”

Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences.

Samsung Electronics today announced that its 2026 OLED TV lineup and next-generation Odyssey gaming monitors are NVIDIA G-SYNC Compatible, delivering smoother gameplay to meet the needs of gamers and display enthusiasts alike

NVIDIA G-SYNC technology enables the display’s refresh rate to synchronize with the NVIDIA GeForce GPU’s frame rate, reducing screen tearing and stuttering for a more seamless visual experience. Models that are G-SYNC Compatible include the OLED S95H, S90H and S85H, as well as the new Odyssey G6 (G60H, G61SH) gaming monitors.

“Our goal is simple: deliver a consistently great gaming experience, no matter what you play or where you play it,” said Kevin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With new innovations across OLED TVs and gaming monitors, we’re bringing more power, precision, and immersion to every kind of player.”

Pushing the Limits of Speed With Odyssey G6

The 27-inch Odyssey G6 (G60H model) sets a new benchmark for competitive gaming as the first monitor to achieve a 1,040Hz refresh rate, powered by Dual Mode.¹ This feature enables players to toggle between ultra-high frame rates in HD resolution and native QHD performance at up to 600Hz — delivering the clarity, speed, and responsiveness needed for fast-paced, precision-driven gameplay.

For players who prioritize cinematic visuals along with performance, the 27-inch Odyssey G6 (G61SH model) features a stunning QD-OLED panel with QHD resolution and a 240Hz refresh rate, delivering rich contrast, vibrant color and smooth, responsive performance. With a 0.03ms GTG² response time and HDR10+ GAMING, the monitor is ideal for gamers who want immersive visuals without sacrificing speed.

Both monitors are NVIDIA G-SYNC Compatible, ensuring smoother, tear-free gameplay with reduced stuttering — whether players prioritize extreme frame rates, high resolution, or both.

Next-Gen OLED Gaming Meets Cinematic Picture Quality

Samsung’s 2026 OLED TVs are built for high-performance gaming. The S95H and S90H support refresh rates up to 165Hz, while the S85H supports up to 120Hz — delivering smooth motion and low latency for fast-paced gameplay. In addition to being G-SYNC Compatible, the new lineup³ also support AMD FreeSync Premium Pro, ensuring stable, tear-free HDR gaming performance across PC and console platforms.

This year’s OLED lineup also introduces HDR10+ ADVANCED, the next-generation HDR format that enhances brightness, contrast, motion and color accuracy across all types of content. To support optimal viewing conditions, Samsung’s proprietary Glare Free technology is applied to the S95H and S90H models — reducing reflections without compromising OLED picture quality.

For more information, visit www.samsung.com.

1. The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz. ︎
2. Gray to Gray. ︎
3. Select sizes of S90H and S85H feature AMD FreeSync Premium. ︎

Samsung Electronics today unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rates and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”

Odyssey 3D: The World’s First 6K Glasses-Free 3D Gaming Monitor

The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset. With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode and a 1ms GtG¹ response time, fast action stays sharp and smooth. PC gamers can enjoy a high-quality expanded lineup of supported titles with optimized 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture and Stellar Blade will offer added dimensionality that enhances terrain, distance and object separation beyond standard 2D gameplay.

Odyssey G6: The World’s First 1,040Hz Refresh Rate for High-Speed Gaming

The 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor² through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement. When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium and NVIDIA G-Sync Compatible,³ the Odyssey G6 ensures that every frame is smooth, every color pops and every moment feels responsive.

Odyssey G8: A High-Resolution Choice Across 6K, 5K and OLED

The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed.

Leading the lineup, the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode.

The 27-inch Odyssey G8 (G80HF model) provides a sharper 5K option with native support up to 180Hz and with Dual Mode boosting to 360Hz in QHD for smoother motion.

For users who want deeper contrast, the 32-inch Odyssey OLED G8 (G80SH model) pairs a 4K QD-OLED panel with a 240Hz refresh rate, Glare Free viewing, 300-nit brightness and VESA DisplayHDR True Black 500 certification. Its DisplayPort 2.1 (UHBR20) supports up to 80Gbps bandwidth for seamless HDR and VRR playback.

AMD FreeSync Premium Pro and NVIDIA G-Sync Compatible⁴ are supported across all three models for stable, tear-free performance. Each G8 model gives gamers and creators flexibility, whether they prioritize an expansive workspace for creation, sharper detail for immersive worlds or rich contrast for cinematic visuals.

According to IDC,⁵ Samsung leads the global gaming monitor market for displays with refresh rates above 144Hz, holding an 18.8% revenue share. With the introduction of the new Odyssey lineup, the company is on track to maintain its No. 1 position for the seventh consecutive year.

The full Odyssey 2026 lineup will be showcased at CES 2026 in Las Vegas from Jan. 6-9, where attendees will be able to experience the new displays firsthand.

1. Gray to Gray. ︎
2. The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz. ︎
3. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
4. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
5. IDC Worldwide Quarterly Gaming Tracker, Q3 2025. Market share based on global sales revenue of gaming monitors with refresh rates over 144Hz. ︎

At the event, Samsung Electronics debuted the Odyssey City booth as an ode to Gamescom 2022. Through this immersive, hands-on experience showcasing the new Odyssey lineup, visitors could see for themselves the next-level performance of the advanced gaming screens.

Odyssey City: Enter a New Era of Immersive Gaming — From Odyssey Ark to Gaming Hub

The moment they entered the Samsung booth, visitors were faced with the next-generation gaming screen Odyssey Ark, unveiled for the first time in the European market. Visitors navigated the booth by moving from the Odyssey Ark Zone to the Experience Zone, then to the Gaming Hub Zone, and finally to the Tournament Zone to watch exciting live gaming.

The audience was fascinated by the impressive size of the Odyssey Ark, measuring 55-inches, equipped with 4K picture quality and a high refresh rate of 165Hz. One visitor to the booth said he liked “the size because he is into photography and videography. Also, for gaming, it feels like a space station.” Another visitor tested the game Valorant on the Odyssey Ark and said, “it’s really good if you want to play the game while streaming, chat with Twitch on top of it and play music.”

In addition to the Odyssey Ark, visitors marveled at the Odyssey G4 and the Odyssey Neo G8. One video game enthusiast reported that “the graphics are amazing” on the Odyssey Neo G8.

▲ Visitors, influencers and famous gamers who visited Gamescom experienced the immersive design of the Odyssey Ark.

Another popular standout of Samsung Electronics’ booth was the Samsung Gaming Hub,¹ an all-in-one game streaming discovery platform. This enables users with a Samsung TV or Odyssey lineup product that supports Samsung Gaming Hub — and a controller compatible with the gaming hub — to enjoy games with no downloads or storage space requirements.

After experiencing the Samsung Gaming Hub, visitors left with the feeling that “it is convenient because you do not need a separate device such as a console or PC, and you can start the game immediately after setting up Bluetooth if you have a controller,” which is ideal for easy game preparation.

▲ Visitors at the Samsung booth experienced cloud games firsthand through Samsung Gaming Hub, using Neo QLED (QN95B), Odyssey Ark, Odyssey G7 (G70B) and Odyssey G6 (G65B).

Putting Odyssey Citizens to the Test With a “This or That” Question Game and “Odyssey Lineup Quiz”

To get to know the gaming styles of Gamescom goers, Samsung asked a series of questions in a game of “This or That.” The questions prompted gamers to choose the first or second option for topics including “I play on PC vs. I play on console” and “game devices matter vs. game skills matter.” The most interesting finding from the game is that many gamers tend to multitask. In other words, they like to watch a video or listen to music while playing a game. This shows multitasking is emerging as a new trend as gamers play a variety of games at once or play a game while searching online for a walkthrough.

For a fun, interactive activity, Samsung engaged visitors in a quiz about the Odyssey lineup, giving prizes to those who guessed the most answers correctly. Questions included, “How many speakers and woofers are mounted on the Odyssey Ark?” Samsung knowledge pros won a prize for answering four speakers and two woofers.

▲ Gamers exploring the Odyssey City share their thoughts on the Odyssey Ark.

Get in the Game: Competitive Tournaments, 5 vs. 5 Battles and Talk Shows

Daily gaming tournaments were held during the exhibition in the Tournament Zone, featuring the Odyssey G4. All three days, there was a long line of gamers waiting to experience the outstanding performance of the Odyssey G4 up close and personal, which received rave reviews from critics.

▲ Spectators enjoy a game in the Tournament Zone where the Odyssey G4 is installed — competing against fellow visitors.

On the main stage, a five vs. five League of Legends (LoL) match was held with Odyssey Neo G8, where famous global game influencers and visitors participated. The match provided an opportunity to check out the superior performance of the Odyssey Neo G8, which supports 4K picture quality and a refresh rate of 240Hz. The 5v5 battle was broadcast in real time through large signage in the booth, and the audience joined in the fun by cheering on the gamers playing live.

▲ On the main stage, famous game influencers played League of Legends on the Odyssey Neo G8 while spectators watched intently.

▲ Throughout the exhibition, various programs were held for everyone to enjoy, such as game-related talk shows hosted by global game influencers and photo ops with audience members.

In addition to experiencing the new Samsung Odyssey lineup while exploring the Odyssey City, visitors to the Samsung booth got to enjoy live gaming matches and talk shows with global gaming influencers, including Maxim, Just Johnny, Sola and Tolkin. Overall, Gamescom goers who visited the Samsung Odyssey City enjoyed a unique and immersive experience and were delighted to see firsthand the next era of gaming powered by the new Odyssey lineup.

¹ Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.