Now in its 15th year, the Tech Seminar brings together leading experts to experience Samsung’s newest technologies in a real-world setting. This year’s event focuses on how AI is reshaping the role of the screen — making it more adaptive, responsive and relevant in everyday life.

Across its 2026 lineup, Samsung is expanding AI-powered capabilities to all TV models, reinforcing its commitment to making intelligent, personalized viewing experiences more widely accessible.

Making the Screen More Helpful With Vision AI Companion

At the center of this year’s seminar is Vision AI Companion (VAC), Samsung’s integrated AI platform designed to make the TV more intuitive and context-aware.

Working as an intelligent companion, VAC helps users engage with content more naturally — from surfacing real-time information about what’s on screen to supporting everyday activities such as discovering recipes or planning travel. By connecting entertainment with everyday utility, it extends the role of the TV beyond content into a more central part of the smart home experience.

Samsung’s AI TV lineup elevates movies, sports and gaming with real-time optimization. AI Upscaling Pro sharpens low-resolution content with enhanced clarity, depth and contrast. AI Soccer Mode Pro adapts picture and sound to match the speed and intensity of live play. AI Sound Controller Pro analyzes dialogue, background music and sound effects, letting users fine-tune elements like crowd noise and commentary for a more immersive experience.

Advancing Picture Innovation Across Premium Displays

Samsung continues to expand its leadership in display innovation with its 2026 lineup. At the seminar, the company is showcasing its latest Micro RGB technology, delivering highly precise color control, deeper contrast and a more immersive visual experience.

Powered by the Micro RGB AI Engine Pro, the display continuously refines color and contrast in real time. It also achieves 100% color coverage of BT.2020, demonstrating highly accurate and lifelike color expression. A 75-inch model on display highlights the scalability of the technology, along with enhanced local dimming performance.

Samsung’s 2026 OLED lineup — including the S99H, S90H and S85H — offers expanded options across different viewing preferences, combining deep blacks, rich color and refined design. The flagship S99H features a FloatLayer Design for a lighter, more elevated presence, along with Pantone Validated ArtfulColor for more faithful color reproduction.

To improve viewing comfort across environments, Glare Free technology is now extended to the S90H, helping reduce reflections and maintain consistent picture quality in both bright and dim settings.

Extending Performance Across Gaming Displays and Lifestyle Audio

Samsung is also showcasing its display portfolio beyond TVs with new high-performance gaming monitors and lifestyle audio products. The gaming lineup on display includes the Odyssey G6 OLED gaming monitor (G60FS) with a 500Hz refresh rate, alongside the 32-inch Odyssey G8 (G80HS) featuring 6K resolution — delivering ultra-fast responsiveness and exceptional visual clarity for demanding environments.

In audio, Samsung is expanding its lifestyle portfolio with Music Studio 7 and Music Studio 5, combining immersive sound with design that blends naturally into modern living spaces.

Music Studio 7 features a 3.1.1-channel configuration and enhanced Q-Symphony, enabling more synchronized and immersive sound across connected devices. Music Studio 5 offers powerful audio performance in a more compact form, supported by AI Dynamic Bass Control for deeper, more balanced low frequencies without distortion.

Expanding AI Across the Entire Screen Experience

“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By bringing innovation to picture quality, sound and connectivity, we are redefining what users can expect from AI-powered screens.”

Samsung has maintained its position as the world’s No. 1 TV brand for 20 consecutive years, driven by continuous innovation in picture quality, sound and connected experiences.

Samsung Electronics today announced that its 2026 OLED TV lineup and next-generation Odyssey gaming monitors are NVIDIA G-SYNC Compatible, delivering smoother gameplay to meet the needs of gamers and display enthusiasts alike

NVIDIA G-SYNC technology enables the display’s refresh rate to synchronize with the NVIDIA GeForce GPU’s frame rate, reducing screen tearing and stuttering for a more seamless visual experience. Models that are G-SYNC Compatible include the OLED S95H, S90H and S85H, as well as the new Odyssey G6 (G60H, G61SH) gaming monitors.

“Our goal is simple: deliver a consistently great gaming experience, no matter what you play or where you play it,” said Kevin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With new innovations across OLED TVs and gaming monitors, we’re bringing more power, precision, and immersion to every kind of player.”

Pushing the Limits of Speed With Odyssey G6

The 27-inch Odyssey G6 (G60H model) sets a new benchmark for competitive gaming as the first monitor to achieve a 1,040Hz refresh rate, powered by Dual Mode.¹ This feature enables players to toggle between ultra-high frame rates in HD resolution and native QHD performance at up to 600Hz — delivering the clarity, speed, and responsiveness needed for fast-paced, precision-driven gameplay.

For players who prioritize cinematic visuals along with performance, the 27-inch Odyssey G6 (G61SH model) features a stunning QD-OLED panel with QHD resolution and a 240Hz refresh rate, delivering rich contrast, vibrant color and smooth, responsive performance. With a 0.03ms GTG² response time and HDR10+ GAMING, the monitor is ideal for gamers who want immersive visuals without sacrificing speed.

Both monitors are NVIDIA G-SYNC Compatible, ensuring smoother, tear-free gameplay with reduced stuttering — whether players prioritize extreme frame rates, high resolution, or both.

Next-Gen OLED Gaming Meets Cinematic Picture Quality

Samsung’s 2026 OLED TVs are built for high-performance gaming. The S95H and S90H support refresh rates up to 165Hz, while the S85H supports up to 120Hz — delivering smooth motion and low latency for fast-paced gameplay. In addition to being G-SYNC Compatible, the new lineup³ also support AMD FreeSync Premium Pro, ensuring stable, tear-free HDR gaming performance across PC and console platforms.

This year’s OLED lineup also introduces HDR10+ ADVANCED, the next-generation HDR format that enhances brightness, contrast, motion and color accuracy across all types of content. To support optimal viewing conditions, Samsung’s proprietary Glare Free technology is applied to the S95H and S90H models — reducing reflections without compromising OLED picture quality.

For more information, visit www.samsung.com.

1. The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz. ︎
2. Gray to Gray. ︎
3. Select sizes of S90H and S85H feature AMD FreeSync Premium. ︎

Samsung Electronics today unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rates and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”

Odyssey 3D: The World’s First 6K Glasses-Free 3D Gaming Monitor

The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset. With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode and a 1ms GtG¹ response time, fast action stays sharp and smooth. PC gamers can enjoy a high-quality expanded lineup of supported titles with optimized 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture and Stellar Blade will offer added dimensionality that enhances terrain, distance and object separation beyond standard 2D gameplay.

Odyssey G6: The World’s First 1,040Hz Refresh Rate for High-Speed Gaming

The 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor² through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement. When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium and NVIDIA G-Sync Compatible,³ the Odyssey G6 ensures that every frame is smooth, every color pops and every moment feels responsive.

Odyssey G8: A High-Resolution Choice Across 6K, 5K and OLED

The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed.

Leading the lineup, the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode.

The 27-inch Odyssey G8 (G80HF model) provides a sharper 5K option with native support up to 180Hz and with Dual Mode boosting to 360Hz in QHD for smoother motion.

For users who want deeper contrast, the 32-inch Odyssey OLED G8 (G80SH model) pairs a 4K QD-OLED panel with a 240Hz refresh rate, Glare Free viewing, 300-nit brightness and VESA DisplayHDR True Black 500 certification. Its DisplayPort 2.1 (UHBR20) supports up to 80Gbps bandwidth for seamless HDR and VRR playback.

AMD FreeSync Premium Pro and NVIDIA G-Sync Compatible⁴ are supported across all three models for stable, tear-free performance. Each G8 model gives gamers and creators flexibility, whether they prioritize an expansive workspace for creation, sharper detail for immersive worlds or rich contrast for cinematic visuals.

According to IDC,⁵ Samsung leads the global gaming monitor market for displays with refresh rates above 144Hz, holding an 18.8% revenue share. With the introduction of the new Odyssey lineup, the company is on track to maintain its No. 1 position for the seventh consecutive year.

The full Odyssey 2026 lineup will be showcased at CES 2026 in Las Vegas from Jan. 6-9, where attendees will be able to experience the new displays firsthand.

1. Gray to Gray. ︎
2. The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz. ︎
3. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
4. NVIDIA G-Sync Compatible certification to be completed at product launch. ︎
5. IDC Worldwide Quarterly Gaming Tracker, Q3 2025. Market share based on global sales revenue of gaming monitors with refresh rates over 144Hz. ︎

At the event, Samsung Electronics debuted the Odyssey City booth as an ode to Gamescom 2022. Through this immersive, hands-on experience showcasing the new Odyssey lineup, visitors could see for themselves the next-level performance of the advanced gaming screens.

Odyssey City: Enter a New Era of Immersive Gaming — From Odyssey Ark to Gaming Hub

The moment they entered the Samsung booth, visitors were faced with the next-generation gaming screen Odyssey Ark, unveiled for the first time in the European market. Visitors navigated the booth by moving from the Odyssey Ark Zone to the Experience Zone, then to the Gaming Hub Zone, and finally to the Tournament Zone to watch exciting live gaming.

The audience was fascinated by the impressive size of the Odyssey Ark, measuring 55-inches, equipped with 4K picture quality and a high refresh rate of 165Hz. One visitor to the booth said he liked “the size because he is into photography and videography. Also, for gaming, it feels like a space station.” Another visitor tested the game Valorant on the Odyssey Ark and said, “it’s really good if you want to play the game while streaming, chat with Twitch on top of it and play music.”

In addition to the Odyssey Ark, visitors marveled at the Odyssey G4 and the Odyssey Neo G8. One video game enthusiast reported that “the graphics are amazing” on the Odyssey Neo G8.

▲ Visitors, influencers and famous gamers who visited Gamescom experienced the immersive design of the Odyssey Ark.

Another popular standout of Samsung Electronics’ booth was the Samsung Gaming Hub,¹ an all-in-one game streaming discovery platform. This enables users with a Samsung TV or Odyssey lineup product that supports Samsung Gaming Hub — and a controller compatible with the gaming hub — to enjoy games with no downloads or storage space requirements.

After experiencing the Samsung Gaming Hub, visitors left with the feeling that “it is convenient because you do not need a separate device such as a console or PC, and you can start the game immediately after setting up Bluetooth if you have a controller,” which is ideal for easy game preparation.

▲ Visitors at the Samsung booth experienced cloud games firsthand through Samsung Gaming Hub, using Neo QLED (QN95B), Odyssey Ark, Odyssey G7 (G70B) and Odyssey G6 (G65B).

Putting Odyssey Citizens to the Test With a “This or That” Question Game and “Odyssey Lineup Quiz”

To get to know the gaming styles of Gamescom goers, Samsung asked a series of questions in a game of “This or That.” The questions prompted gamers to choose the first or second option for topics including “I play on PC vs. I play on console” and “game devices matter vs. game skills matter.” The most interesting finding from the game is that many gamers tend to multitask. In other words, they like to watch a video or listen to music while playing a game. This shows multitasking is emerging as a new trend as gamers play a variety of games at once or play a game while searching online for a walkthrough.

For a fun, interactive activity, Samsung engaged visitors in a quiz about the Odyssey lineup, giving prizes to those who guessed the most answers correctly. Questions included, “How many speakers and woofers are mounted on the Odyssey Ark?” Samsung knowledge pros won a prize for answering four speakers and two woofers.

▲ Gamers exploring the Odyssey City share their thoughts on the Odyssey Ark.

Get in the Game: Competitive Tournaments, 5 vs. 5 Battles and Talk Shows

Daily gaming tournaments were held during the exhibition in the Tournament Zone, featuring the Odyssey G4. All three days, there was a long line of gamers waiting to experience the outstanding performance of the Odyssey G4 up close and personal, which received rave reviews from critics.

▲ Spectators enjoy a game in the Tournament Zone where the Odyssey G4 is installed — competing against fellow visitors.

On the main stage, a five vs. five League of Legends (LoL) match was held with Odyssey Neo G8, where famous global game influencers and visitors participated. The match provided an opportunity to check out the superior performance of the Odyssey Neo G8, which supports 4K picture quality and a refresh rate of 240Hz. The 5v5 battle was broadcast in real time through large signage in the booth, and the audience joined in the fun by cheering on the gamers playing live.

▲ On the main stage, famous game influencers played League of Legends on the Odyssey Neo G8 while spectators watched intently.

▲ Throughout the exhibition, various programs were held for everyone to enjoy, such as game-related talk shows hosted by global game influencers and photo ops with audience members.

In addition to experiencing the new Samsung Odyssey lineup while exploring the Odyssey City, visitors to the Samsung booth got to enjoy live gaming matches and talk shows with global gaming influencers, including Maxim, Just Johnny, Sola and Tolkin. Overall, Gamescom goers who visited the Samsung Odyssey City enjoyed a unique and immersive experience and were delighted to see firsthand the next era of gaming powered by the new Odyssey lineup.

¹ Samsung Gaming Hub is available in the following countries/regions: U.S., Canada, U.K., Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.