“At Samsung, we are committed to delivering cutting-edge display technology that enhances the gaming experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Odyssey monitors represent a significant leap forward in innovation, visual quality and performance, empowering gamers to fully immerse themselves and perform at their best.”

Entering the World of 3D Gaming on the Odyssey 3D

The new Odyssey 3D (G90XF model) 27” monitor introduces a groundbreaking 3D gaming experience that does not require dedicated glasses. Advanced eye-tracking technology and a proprietary lenticular lens deliver a natural-looking high-definition 3D image, accessible through the Odyssey 3D Hub app,¹ which makes the action jump out of the screen to bring new energy and immersion to games and video content.

Samsung is actively collaborating with major game developers to make the most out of this 3D technology. These collaborations include:

• Nexon for The First Berserker: Khazan, launching on March 28
• Neowiz for the critically acclaimed Lies of P. The company’s first downloadable content (DLC), Overture, is scheduled for release this summer.

The partnering developers now have an unprecedented level of control over 3D effects, enabling them to bring their creative visions to life with precision. Samsung plans to continuously expand its partnerships with more global game studios.

In addition to 3D gaming, the Odyssey 3D features AI video conversion, which can transform video content into 3D, breathing new life into nearly all content.² Every scene of compatible content is analyzed and converted to 3D for consistent 3D effects with less eye strain.

The Odyssey 3D also boasts impressive gaming performance. A 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time keep gaming responsive and smooth on its 4K screen, while AMD FreeSync Premium and NVIDIA G-SYNC Compatible reduce choppiness and screen lag, even during fast and complex gameplay.

Edge Lighting takes 3D immersion to the next level by filling the gaming environment with lighting that adapts to games. It fills the space under the monitor with colors that synchronize with the screen’s lighting, enhancing the 3D screen and bringing game environments into real life.

Odyssey OLED G8 Features Highest Pixel Density on a 27’’ Screen

The unmatched picture quality of OLED gets a performance boost on the new Odyssey OLED G8(G81SF model). Available in 27” and 32” models, the 27” has 166 pixels-per-inch — the industry’s highest pixel density for a screen that size — and the industry’s first 4K monitor with a 240Hz refresh rate. Both sizes of the OLED G8 bring groundbreaking performance and visual quality together.

The new 4K QD-OLED visuals deliver amazing details, with enhanced colors and contrast ratio from any viewing angle thanks to quantum dot technology. Boosted by VESA DisplayHDR TrueBlack 400, it delivers near-infinite contrast that makes vibrant colors pop, even at the high, typically 250nit brightness. Glare Free technology certified by Underwriters Laboratories (UL) allows the screen to produce less reflection, reducing distractions during use.

The screen’s image is protected by Samsung OLED Safeguard+. The proprietary Dynamic Cooling System uses the industry-first Pulsating Heat Pipe to diffuse heat five times better than standard graphite sheets, without adjusting brightness. This protects the screen from burn-in, prolonging the life of the screen.

The 240Hz refresh rate and .03ms GtG response time make the Odyssey OLED G8 a top performance gaming monitor, with fast and smooth screen movements. It supports AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible to prevent stuttering, tearing and jittering. These performance features combine to make gaming ultra smooth, responsive and immersive.

The Odyssey OLED G8 also makes a stylish addition to any gaming setup. The slim metal design fits any aesthetic, while Core Lighting+ surrounds the user with lighting based on the screen. And it’s all easy to set up, thanks to the ergonomic stand.

Odyssey G9 Allows More Gamers To Experience Curved Ultrawide Gaming

The Odyssey G9 (G91F model) brings ultrawide gaming to more people with a simplified approach that does not sacrifice performance. Its 49’’ Dual QHD display features a 1000R curve, wrapping high-quality visuals and exciting gameplay around the user.

A 144Hz refresh rate and 1ms response time keep gameplay responsive and quick, while AMD FreeSync Premium Pro allows the action to flow without tearing or stuttering. The VESA DisplayHDR 600 certification brings colors to vivid life with clarity, while HDR10+ GAMING enhances the screen with optimized brightness, contrast and color range for a dynamic picture.

The Odyssey G9 also delivers exceptional multitasking ability, with Picture-by-Picture and Picture-in-Picture features. With these, two different devices can be viewed at the same time, with flexible size options available in Picture-in-Picture mode. The Odyssey G9 also helps users get to games faster with the Auto Source Switch+, which detects connected devices and automatically displays them when they are turned on.

For more information, please visit here.

ViewFinity S8 Encapsulates Comfort and Efficiency

In addition to the 2025 gaming monitors, Samsung is launching the 37” ViewFinity S8 (S80UD model), the largest 16:9 4K Samsung monitor to date. With a screen approximately 34% larger than the previous model, the ViewFinity S8 maximizes productivity and efficiency on its 4K screen. HDR10 and the ability to accurately portray 1 billion colors give professionals the tools to do their jobs effectively and efficiently.

The ViewFinity S8 is designed for comfort and efficiency. Its ergonomic design is certified by TÜV Rheinland as an Ergonomic Workspace Display, and its Intelligent Eye Care is TÜV-certified for reducing strain on users’ eyes.³ Devices can be connected to use for work through a 90W USB-C connection, and multiple inputs can be controlled on the monitor with a keyboard, video and mouse (KVM) switch, making it easy to connect work and leisure devices to the multipurpose monitor.

For more information, please visit here.

Availability

The new Odyssey 3D, Odyssey OLED G8 and Odyssey G9 are available for pre-order starting today. For more information, please visit here.

* This article has been updated for accuracy.

¹ Odyssey 3D Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Odyssey 3D Hub can be transferred for 3D gaming.
² To activate 3D conversion, Odyssey 3D Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content or when HDR mode is enabled. 3D conversion only supported with NVIDIA graphics cards. RTX 3080 or higher recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher.
³ Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

Against this backdrop, Samsung has delivered on gamers’ expectations with the launch of groundbreaking new gaming monitors. Through relentless innovation, Samsung has maintained its position as the number one worldwide leader in the gaming monitor market for three consecutive years.²

To learn more about how Samsung’s gaming monitors have developed over the years, check out the infographic below.

¹ IDC Q2 2021 Gaming Monitor Forecast Report

² IDC Worldwide Gaming Tracker, Q2 2021, 17.1% market share based on revenue (over 100Hz)

Unveiled at CES 2020, Samsung’s latest ultra-wide curved gaming monitor combines unparalleled depth with HDR 1000 and premium design, all to offer gamers an incomparable experience. Several leading consumer technology publications and design awards across the U.S. and Europe have subsequently awarded the Odyssey G9 some of their top distinctions, highlighting the monitor’s standout picture quality, 1ms response time, 240Hz refresh rate, and design innovation.

“Our 2020 Odyssey G9 monitor is an example of Samsung’s industry expertise in providing unbeatable image quality for gamers,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “These awards are testament to our hard work in delivering the world’s best monitors for consumers, which continue to innovate and entertain.”

Read on to learn the reasons why the Odyssey G9 continues to win awards.

For more information on Samsung’s award-winning Odyssey G9 gaming monitor, please visit: https://displaysolutions.samsung.com/monitor/detail/1644/C49G95T

“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more,” said James Fishler, Senior Vice President, Home Entertainment Division, Samsung Electronics America. “The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or office.

In 2021, Samsung brings all the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at an enormous scale—out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40^th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console.

Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in the United States and Canada. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. In addition, Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform launched in the spring of 2020, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and health, along with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilizes AI to analyze your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and decor. With new partnerships in the Art Store,¹ like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos (all) in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space.

In 2021, there are new ways to customize the Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options and more from third party providers. Additionally, we have made the 2021 Frame slimmer than ever: just 24.9 millimeters thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.

Samsung is also offering a new way to display the 2021 Frame, with My Shelf, a new accessory releasing globally later this year that lets you create a tailored wall with personal touches to complement your screen and décor. My Shelf can be attached to the 55 inch, 65 inch, and 75 inch Frame sizes, and will be available in four different colors: beige, white, brown, and black.

For those who miss the movie theater experience, The Premiere, the industry’s first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen, the resolution is sometimes far below an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use the Premiere anywhere in their home, we are going to be offering rollable screens optimized for the Premiere later this year on Samsung.com. Just position the Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture performance from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55 rating to protect against water and dust. It is also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and a new 75” Full Sun model² is coming in time for summer.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from anywhere without needing to connect to a PC. With AirPlay 2, customers can stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their monitor. When you need to relax, you can enjoy your favorite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers an experience unlike any other. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we are introducing the Samsung Interactive Display FLIP 75-inch,a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, the office, or at home. With optimized 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously to sync personal devices for real-time content sharing. The Flip allows users to see a coworker’s or teacher’s presentation as if they were there in person—offering the ability to work together while staying safe. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75-inch display joins the 55-inch, 65-inch, and 85-inch display.

Sound That Matches the Visual

While Samsung TVs offer incredible sound from the tiniest of speakers, nothing rounds out the home theater experience like the addition of a Samsung soundbar. The 2021 Q Series lineup includes exclusive Q-Symphony tech, syncing audio from the Samsung TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.

For a full, deep and rich immersive experience, the Q950A boasts the industry’s first 11.1.4 channel sound bringing you right into the center of the action. Its new Bass Boost feature allows users to add “more boom” with a simple click. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with multiple voice assistants, including Amazon Alexa and Bixby—making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV is more relevant than ever.

For more information on Samsung’s TV products, please visit www.samsung.com.

* Product availability may vary by region.

¹ Art Store subscription required to access full selection. Fees apply to subscription service.

² Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.

Samsung Electronics today announced its latest advancements in mobile, wearables, TV, audio and home appliances with virtual experience, ‘Life Unstoppable’ to show how the 2020 line-up will enhance today’s connected lifestyles.

The ‘Life Unstoppable’ virtual world marks a new era of innovation and is one of many ways Samsung continues to push the boundaries of what technology can do. The pioneering and immersive virtual world brought Samsung’s human-centred innovations to life in a new, gamified experience.

This year, consumers’ relationship with technology has become even more integral as they have looked to stay connected to the outside world. Samsung technology defies limits, bringing together all elements of living, working, and entertaining, with products that seamlessly connect with one another for the most intelligent experience.

Today, the brand showcased its latest bold, revolutionary products including:

• The global reveal of its latest lifestyle product, The Premiere – a smart projector which takes home entertainment to the next level
• Odyssey G5 as Samsung monitors continue to pioneer the gaming experience
• Brand-new additions to the expanded Galaxy portfolio with Tab A7, Galaxy Fit2, A42 5G and Galaxy Z Fold2
• Wireless Charging Trio to help people keep up with demanding lifestyles
• RB7300T Classic Refrigerator with SpaceMax technology and the customisable Bespoke refrigerator range, all making their European launch
• WW9800T Washing Machine and DV8000T Tumble Dryer, both with smart learning solutions and auto-linking capabilities

“This year has seen us completely re-evaluate our relationship with technology, in a way that no-one could have expected,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we not only embrace these changes, but aim to stay one step ahead – already innovating with the future in mind. We are relentless in our mission to create bold, revolutionary technology and what better way to announce our 2020 line-up than with this game-changing virtual experience. Today was just a taste of what is to come from Samsung as we continue to bring you products that fuel a Life Unstoppable.”

Benjamin Braun, Chief Marketing Officer at Samsung Europe, gives the opening speech at Samsung’s ‘Life Unstoppable’ virtual press conference

Taking the Entertainment Experience to the Next Level Both In, and Outdoors

Today we are spending an increased amount of time at home and TV, now more than ever, is something we gather around together. It connects us to the world as we watch the news and immerses us into our favourite entertainment. The appetite for the best possible TV experience has never been greater.

Samsung announced its all-new smart projector, The Premiere which gives you a big picture cinematic experience in the comfort of your own home. It comes in up to 120 and 130-inch models which save you space in the home and can be projected anywhere – all you need is a wall. A simple minimalistic design that blends into any living space, The Premiere features powerful built-in woofers, Acoustic Beam surround sound and cutting-edge triple lasers with 4K picture quality. The Premiere LSP9T is the world’s first HDR10+ certified projector so it delivers revolutionary colour and contrast that adds depth for more precise picture detail as you move from bright to dark scenes. This year, it will be available in Germany, the UK, France, Switzerland, Austria, Netherlands, Belgium, Italy, Spain, and Nordics.

This year has also seen an increase in the blurring of boundaries between indoor and outdoor space – more people want a seamless experience between the two. Samsung showcased the brand’s move into outdoor entertainment technology. The Terrace is the brand’s first screen built for outdoor viewing. The Terrace and The Terrace Soundbar have an IP55 rating protecting them from outdoor conditions such as rain, humidity, dust and insects. The Terrace Soundbar features Adaptive Sound, which analyses what you’re watching to deliver the sound quality to match. It’s the perfect companion to round out the entertainment experience. The Terrace also features anti-reflection technology to eliminate glare and its average of 2,000 nits of screen brightness and QLED 4K picture quality performs perfectly in any setting. The Terrace will be coming first to Germany, France, Italy, Spain, the UK and Switzerland in 55, 65, and 75-inch models.

Samsung’s entire TV line-up is built on a philosophy of bold, disruptive design and innovation. The portfolio offers a TV for everyone, including a world-first mobile-friendly TV, The Sero. Optimised to display content on the big screen with a single tap of your mobile, The Sero instantly mirrors your phone in QLED picture quality.

As the desire for great TV and content has never been greater, investment in the biggest and the best devices such as 8K continues. Pioneering 8K tech is something that sets Samsung apart. The flagship Q950 is a revolutionary TV with a thinner footprint than ever before – the infinity screen boasts a 99% screen to body ratio and stunningly slim 15mm profile. Alongside picture is sound and Samsung’s newest soundbars. The Q950T and Q900T have Q-Symphony that creates harmonious sound from both TV and soundbar speakers for an optimum entertainment experience (it is compatible with the select QLED TVs).

An Immersive Gaming Experience That Transports You Straight Into the Action

Gaming is an industry that continues to evolve, it’s so much more than just a first-person shooter or adventure role-play – games have become a place to connect with others and share new experiences. This year has seen gaming platforms host fashion launches, festival sets, and even Samsung’s Life Unstoppable experience.

Samsung delivers the best possible gaming experience, whether that be on-the-go through our Galaxy portfolio, such as the new Note20, or at home with our QLED TVs and Odyssey monitors. The new flagship Odyssey monitors, the G9 and G7, boast a world-first 1,000-millimetre curved screen, one millimetre response time and 240Hz refresh rate, immersing consumers in the heart of the game. The HDR10+ QLED screen brings game scenery to life in true-to-life quality with optimised brightness and contrast. The brand-new Odyssey G5, available to buy now in select countries, joins the existing Odyssey flagship models. G5 contains all the technology you expect from a Samsung gaming monitor in addition to Flicker-Free technology that reduces eye fatigue so gamers can remain at the top of their game for longer.

Pioneering Connected Mobile Innovation That Builds on Samsung’s Legacy of Bold, Intelligent Technology

This year, consumers have relied on mobile technology more than ever before. Mobile devices have facilitated everything from staying connected to loved ones and keeping on top of school or work, to staying up to date with gaming or fitness goals. Connected experiences sit at the heart of Samsung and the brand’s seamless Galaxy Ecosystem works perfectly together to help you get the most out of every moment.

With consumers working, living and entertaining in one space, the need for a compact entertainment device has never been more important. The newest addition to Samsung’s tablet family, Galaxy Tab A7 provides the ultimate solution to this. Its 10.4-inch screen housed in a symmetrical bezel with a premium metal finish provides a sleek and balanced design. With an 80% screen to body ratio, Quad Dolby Atmos speakers and long-lasting battery, the Tab A7 is the ultimate on-the-go picture and sound entertainment experience. It is also perfect for the kids with an all-new Samsung Kids app that features a variety of educational and entertaining content.

This year has seen homes double as gyms and the demand for fitness tracking wearables has increased,¹ as customers search for ways to maintain a healthy lifestyle. To answer this increased demand Samsung today announced a new wearables device, Galaxy Fit2. Galaxy Fit2 is your perfect fitness partner, with a slim lightweight design, long-lasting battery and advanced tracking features.

It automatically detects and tracks up to five different types of activity providing fitness insights such as calories burned, heart rate, distance and more. It will also monitor your sleep patterns, providing daily analysis and a unique Sleep Score. The groove design can help reduce sweating and 3D glass display comes with over 70 different face options so you can swap out to best suit your style. What’s more, it runs for up to 15 days, extendable to 21 days depending on settings and conditions, without needing to recharge;² so you can focus on your fitness goals without having to worry about running low on battery.

Galaxy 5G has transformed the connected experience and Samsung, with a large portfolio of 5G-enabled devices and end-to-end support, is uniquely positioned to make the true potential of 5G a reality. Samsung announced that a new 5G-enabled phone will be joining the Galaxy A series line-up later this year; the Galaxy A42 5G. Packed with all the features you can expect from an A Series device including a unique modern design and new quad camera layout, A42 5G boasts a 6.6-inch Super AMOLED display and instantly connects you to super-fast download and streaming. It is a device that keeps up, helping you capture and express every moment.

Last year, Samsung disrupted the industry with a revolutionary foldable smartphone. Samsung continues to pioneer the industry forward with the innovative foldable category by showing off the next generation of its foldable Galaxy Z portfolio – the Galaxy Z Fold2.

This latest innovation in foldable phone technology, now available for pre-order, builds on Samsung’s legacy of innovation – combining stunning design with revolutionary improved hardware. It comes in two colours – Mystic Black and Mystic Bronze – and thanks to unrivalled hinge technology, effortlessly moves from a 6.2-inch edge to edge cover screen display, to immersive 7.6-inch main screen 2X display when unfolded.

With technology now working harder than ever before, Samsung also recognised a need for a new charging station that can power up more of your devices simultaneously. Wireless Charger Trio is a brand-new wireless charging solution designed to charge compatible devices all at once, offering everyday convenience and ease.

Home Appliances That Help Consumers Customise Their Lifestyles and Embrace Sustainable Living

Samsung is expanding its offerings of flexible home appliances with the Bespoke refrigerator. Launching this October in Europe, the modular refrigerator can be customised in a variety of ways with easy-to-update colours and materials. The possibilities of configurations are endless with Bespoke, as it offers consumers complete flexibility to create a personalised solution for their kitchens throughout every stage of their lives.

Samsung is also paying attention to the increased focus on flexibility of consumer’s lifestyle. Recent trends are showing that consumers are visiting the supermarkets less but buying more when they do, Samsung identified a need for refrigerators that maximise your grocery shop and keep food fresher for longer. The RB7300T Classic Refrigerator offers revolutionary storage capacity thanks to Samsung’s unique SpaceMax technology that allows for up to 385 litres of storage and three different height options, so you can keep up with longer grocery lists. Its energy performance also helps consumers maintain a sustainable lifestyle. Optimised to save, the Digital Inverter Compressor automatically adjusts its speed depending on what’s in your fridge, using up to 50% less power.

Samsung also welcomed a new era of smart, energy efficient laundry with the new WW9800T Washing Machine and DV8000T Tumble Dryer. The AI Washing Machine comes with an intuitive AI control panel that automatically learns your preferred settings and cycles. Samsung’s EcoBubble technology also maximises the efficiency of detergent by mixing it with air and water to turn it into soft bubbles. Powered by the iconic QuickDrive technology, the new line-up cuts wash times by up to 50% and energy usage by up to 20%.

When the AI Washing Machine is paired with Samsung’s new AI Tumble Dryer, it is an end-to-end personalised laundry experience. They communicate through an Auto Cycle Link to automatically set the right drying course for the load you’ve just washed. The new dryer also has A+++ energy rated Heat Pump technology which is Samsung’s most efficient yet.

For more information on Samsung’s 2020 line-up, please visit www.samsung.com

¹Wearable Fitness Technology: Key Trends and Statistics for 2020, Codete, June 2020

²Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as frequency of use and application usage patterns. Results may vary.

The Life Unstoppable Experience

The Life Unstoppable virtual world was built on the Epic Games’ Unreal gaming platform for a first-of-its-kind experience.

The entire Samsung ecosystem was brought to life during an immersive experience which transported guests into a virtual Samsung Home with key spokespeople and special guests: renowned British sprinter, Dina Asher-Smith; Spotify VP of Product, Sten Garmark; DAZN Chief Subscription Officer, Ben King; professional eSports player and Samsung Morning Star gamer, Stass ‘StenBosse’ Skopin. The platform enabled interaction with over 25 products across mobile, wearables, TV, audio and home appliances.

The experience also came with a few surprises as viewers were able to find five collectable hidden comic books within the Samsung Home. If all five were found, the virtual world and speakers transformed before viewers’ eyes into an out-of-this-world superhero comic book experience.

As well as capturing the attention of game fans, Samsung’s Odyssey monitors have also caught the eye of all kinds of creatives, inspiring unique pieces of art. In order to commemorate these innovative monitors, Samsung has collaborated with  paper cup artist Soo-min Kim, who creates remarkable miniature artworks that harness the curved surface of paper cups as a canvas.

Check out the video below to see some of Kim’s singular creations, inspired by the groundbreaking Odyssey G9 and G7 monitors.

Samsung Electronics, the number one player in the gaming monitor market*, today announced the global launch of its next-generation Odyssey G9 curved gaming monitor. Unveiled at CES 2020, the G9 joins the recently launched G7 in the Odyssey line-up, which has completely reinvented the gaming experience by bringing together the key elements of next-level game play: comfortable curvature, immersive interaction and perfect picture quality.

The Odyssey portfolio’s premium performance has been certified by TÜV Rheinland, a leading international certification organization, which recognized the Odyssey monitors with the industry’s best high performance 1000R Curved Display and Eye Comfort certificate. The Odyssey G9 is also the first monitor certified to support HRD10+, enabling it to deliver games and content in groundbreaking quality through a combination of Quantum dot technology and an HDR1000 panel.

Moreover, the innovative design of the Odyssey G9 won the CES 2020 Innovation Awards in the Computer Peripherals and Accessories category.

“Following our recent announcement of the Odyssey G7 curved gaming monitor, the G9 now joins the portfolio as the first dual QHD gaming monitor with 1000R curvature. This further solidifies Samsung’s leadership in the global gaming monitor market, with innovation happening at an unprecedented rate,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung’s Odyssey G9 curved gaming monitor takes immersive gaming to the next level, giving any gamer the upper hand.”

Addressing gamers’ needs for lightning-fast speed, minimal distractions and maximum responsiveness, the G9 comes with Samsung’s latest display innovations. The 49-inch G9 is the world’s first Dual Quad High-Definition (DQHD; 5120×1440 resolution) gaming monitor that offers an industry-first, deep and immersive 1000R curvature. The G9 is set to deliver a powerful combination of features under the hood, including rapid 1ms response time with a 240Hz refresh rate and crystal clear QLED picture quality for gaming in dual QHD. The Odyssey G9 further presents a groundbreaking gameplay experience, with dynamic and seamless action scene-by-scene enabled by NVIDIA G-SYNC^® Compatibility and Adaptive Sync on DP1.4.

In addition, the G9 pursues an innovative and futuristic design with a glossy white exterior. It also houses Infinity Core Lighting, which allows 52 different colors and five lighting effect options behind the display. The design and lighting effects stand out from the competition and complement any gaming setup.

Samsung’s G9 will be globally available in June. For more information, please visit https://displaysolutions.samsung.com/monitor/odyssey.

*Source: IDC Worldwide Quarterly Gaming Tracker, 2019 Q4 data

In order to learn more about its award-winning capabilities, Samsung Newsroom tried out the Odyssey G9, a monitor designed to help you play your best game.

A 32:9 Ultra-Wide Aspect Ratio to Widen Your Field of Scope

The Odyssey G9 features an ultra-wide 49-inch monitor that curves around the player and fills your entire field of view for a fully immersive gaming environment. For games that feature a map or item inventory, conventional monitors might require you to scroll to take in all its content; but with the Odyssey G9, all it takes is a single glance.

Another key point to consider when choosing a gaming monitor other than its size is its resolution – and with its 5,120 X 1,440 DQHD resolution and a peak brightness of 1,000 nits, the Odyssey G9 offers users visually enthralling gaming experiences.

Lightning-Fast Refresh and Response Rates to Enable Smooth Gameplay

Gamers value monitors with a high screen refresh rate because they know that this determines how many images can be displayed on a monitor per second. The higher the refresh rate is, the smoother the display of images is onscreen. This is particularly important for first-person shooter (FPS) games, where split-second decisions can determine a player’s victory or loss, and also for large-scale raids in games that are loaded with intense graphics and many different characters. The Odyssey G9 can process 240 frames every second, a screen refresh rate high enough to portray even the most complex game motions and scenarios seamlessly.

Having a gaming monitor that provides high refresh rates and super-fast response times is just as important as equipping yourself with the best in-game items. The response time is the time it takes for a video signal to be sent from a graphic card to the monitor. Low response times can result in shaky or unwanted black screens when scrolling, whereas a monitor with a fast response time offers quick color and contrast change, providing gamers with clear and halo effect-free gaming experiences.

The Odyssey G9 supports a 1ms (GTG) response time, meaning the monitor will respond to signals from the graphic card in 0.001 of a second. Moreover, the gaming monitor is G-Sync compatible as well as supporting Adaptive-sync to enable smoother gameplay even with graphically demanding gameplay as found in racing or raid-based games.

1000R Curvature and Adjustable Height for Optimal Comfort

Gameplay can put a lot of stress on your eyes given the intense focus that is needed when gaming compared to when using the monitor for other tasks. The Odyssey G9 provides users with a more eye-friendly experience thanks to its 1000R QLED curved panel. This curved screen provides maximum comfortable immersion to users as it helps maintain the same viewing distance at any angle and minimizes screen distortion. When viewed across the G9’s curved screen, game graphics appear more realistic for an optimized gaming experience.

Another advantage the Odyssey G9 monitor offers gamers is the ability to easily adjust its height or angle as a user requires. Unlike other monitors that can become uncomfortable if they rest too high or too low and cannot be re-adjusted, users can freely adjust the Odyssey G9’s stand to match their own preferences and stay as comfortably immersed as possible in their game.

Infinity Core Lighting to Set the Scene

* The Odyssey G9 comes in the shade Glossy White. This photo has been edited from the original lighting condition to highlight the Odyssey G9’s Infinity Core Lighting.

In line with the direction of today’s futuristic game technologies, the Odyssey G9 features an innovative and cutting-edge design. Its Infinity Core Lighting features 52 colors and 5 lighting effects set behind the display that light up the room the monitor is placed in. Users can choose to have just one color illuminate their room whilst gaming or have colors alternate by choosing from the ‘rainbow’, ‘blink’ or ‘fast blink’ effects.

Furthermore, the Odyssey G9’s exterior is finished with a striking bright white color to highlight the product’s sleek design and innovative functionality.

In the gaming world, just the fraction of a second can mean the difference between success and defeat. Samsung’s Odyssey G9 monitor provides users with full immersion and seamless gameplay so that victory is always close at hand.

“We are proud to partner with T1, the leader in professional esports, helping them in their continued success and global growth as official display partner,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Our line-up of Odyssey monitors provides the latest in gaming monitor technology with lightning-fast speed, comfortable curvature and a sleek design, offering professional esports gamers the competitive edge they need to make every split second count.”

T1’s successful League of Legends team is one of the most celebrated professional esports teams in the world and is the only team to have won three League of Legends World Championship titles. In addition, T1 has professional teams and players in competitive gaming segments that include Valorant, Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends, Overwatch, and FIFA Online 4.

The partnership will roll out a series of promotional activities that bring together Samsung and the world-famous T1 League of Legends team. A meet-and-greet fan experience event will be hosted at a later date, allowing fans to interact with players and view the Samsung Odyssey gaming monitors in action. Following the event, Samsung will present highlight videos and “The Locker Room” series featuring the team, which will be uploaded on T1’s YouTube channel. The content promotes the latest achievements of the team and highlights Samsung’s industry-leading monitor technology.

In addition, Samsung Odyssey G9 and G7 will be displayed in the ‘Samsung Player Lounge’ at T1’s new headquarters soon to be opened in Seoul. Whether they are playing games or creating content with the Odyssey monitors, all T1 teams, players, and content creators will have access to the latest gaming monitor technology for increased performance, precision and productivity.

“I am excited for Samsung to sponsor T1, providing our teams with best-in-class monitors,” said Lee “Faker” Sang-hyeok. “I look forward to practicing on the new Odyssey model once we move into our new T1 HQ.”

Samsung’s G7 and G9 will be available from June 2020. For more information please visit https://displaysolutions.samsung.com/monitor/odyssey.

^* Source: IDC Quarterly Gaming Tracker – Forecast – Gaming Monitor 2019Q4

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Effort’ Sangho Lee, ‘Teddy’ Jinsung Park, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Cuzz’ Uchan Mun

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

From left to right: T1 League of Legends Team: ‘Cuzz’ Uchan Mun, ‘Faker’ Sanghyeok Lee, ‘Canna’ Changdong Kim, ‘Teddy’ Jinsung Park, ‘Effort’ Sangho Lee

About T1 Entertainment & Sports

T1 Entertainment & Sports is a global esports joint venture that owns and operates the ultra-successful T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams and players in competitive gaming segments that include Valorant, Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends, Overwatch, and FIFA Online 4. The T1 LoL LCK team, previously known as SK Telecom T1, has won three LoL World Championships (2013, 2015, 2016).  T1 unites esports enthusiasts around the world through its gaming culture and lifestyle, content creation, entertainment and merchandise. SK Telecom and Comcast Spectacor launched T1 in October 2019 and have global operations based in Seoul, Philadelphia, and Los Angeles. For more information on T1, please visit T1.gg.