Located at the entrance of the two-story showcase, the Unbox Samsung Gallery takes a look back at Samsung’s historic mobile innovations, dedication to design and craftsmanship, and the history of the company’s celebrated Olympic Games campaigns.

A History of Innovation

The Unbox Samsung Gallery begins with the History Wall, an exploration of Samsung Mobile’s 30-year history divided into six periods, each showcasing the devices that defined the era. In 1988, Samsung launched its first mobile phone, the SH-100, which was only the third mobile phone in the world to be developed independently.

Other major milestones include the SH-770, the first mobile phone to be launched under Samsung’s Anycall brand. The SH-770 became the top-selling phone in Korea just two years after its release and was lauded for its excellent call quality. For those interested in the history of Samsung’s mobile technology, the gallery also features a living archive where some of the company’s cutting-edge products are on display.

Visitors can also explore the state-of-the-art features of Samsung’s past products through the use of an interactive, transparent panel that displays each device’s most impressive specs.

But while Samsung’s history is full of remarkable technology, the company is also well known for its impeccable craftsmanship and leadership in mobile design.

Dedicated to Design, Committed to Craftsmanship

Celebrating the balance between aesthetics and technology Samsung is known for, the gallery’s Design Wall showcases the artistry behind some of the company’s award-winning devices.

The Design Wall features interactive drawers, each showcasing a different part of the design process. In the first drawer, guests will find the raw materials used to develop Samsung’s modern smartphones. From tiny, near-invisible components to instantly-recognizable signature metallic plates, the showcase highlights that there is more than meets the eye to Samsung’s designs.

The manufacturing process comes to life in the Craftsmanship Zone. From molding aluminum chassis to post-assembly functionality testing, visitors can experience the attention-to-detail and quality that goes into every Samsung smartphone.

Along with highlighting Samsung’s mobile innovations, the gallery also explores the company’s extensive history as an Olympic sponsor in the Olympic Heritage exhibition.

On TOP of the Games

Samsung’s Olympic Games story began in 1988 when the company served as a local sponsor of South Korea’s first Olympic Games. For the Olympic Winter Games in Nagano ten years later, Samsung formalized the relationship by joining The Olympic Partners (TOP) program as a worldwide partner in the Wireless Communications Equipment category. The Olympic Heritage exhibition takes visitors on a trip down memory lane through a series of campaigns featured over the last two decades.

Samsung’s support has also helped bridge the Olympic Games into the digital age. For the Olympic Games Sydney 2000, Samsung provided 25,000 mobile phones, technical support, and an Olympic Rendezvous pavilion where athletes and families could meet to watch live feeds of events together.

In 2004, Samsung released the Wireless Olympic Works (WOW) platform for the Olympic Games Athens 2004. The program enabled real-time transmission of information from the Olympic Games to mobile phones; an updated version of WOW was released at the Olympic Winter Games Sochi 2014. These digital programs paid dividends as Samsung continued to extend its Olympic Games sponsorship.

The Olympic Games Rio 2016 saw some of the highest engagement to date with the #DoWhatYouCant campaign, which reached more than 121 million fans. The campaign’s success continues with PyeongChang as Samsung celebrates the Olympic Winter Games and showcases the crossroads where technology meets ambition.

The Samsung Olympic Showcase @ Gangneung is open until the end of the Olympic Winter Games  PyeongChang 2018 and for the duration of the Paralympic Winter Games from March 9-18.

In collaboration with the International Olympic Committee (IOC), Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, gifted 4,000 devices to all PyeongChang 2018 Olympians, helping them to enhance their experiences in PyeongChang and connect more easily with family and friends around the world.

A special edition of the Galaxy Note8, the PyeongChang 2018 Olympic Games Limited Edition features a shiny white back glass to celebrate the winter theme, and gold Olympic Rings – inspired by the Olympic Torch – an expression of the Olympic Movement with the union of five continents and unity worldwide.

Olympian from The Netherlands captures the spirit and excitement of the Olympic Winter Games PyeongChang 2018 Opening Ceremony on the official Olympic Games phone, PyeongChang 2018 Olympic Games Limited Edition, on Friday, February 9, 2018 in PyeongChang, Korea.

Olympians from Slovakia at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Team GB Olympian at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Olympians from Austria at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Olympians from Italy at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Olympians from China at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Olympians from Canada at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Olympians from France at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Olympians from Australia at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Olympian from Korea at the Olympic Winter Games PyeongChang 2018 Opening Ceremony

Throughout the Olympic Winter Games, a total of nine Samsung Olympic Showcases, featuring a mix of cultural, technological and immersive fan experiences, will be in PyeongChang and Gangneung, including Olympic Parks and the Olympic Villages, the Main Press Center, and four at the Incheon International Airport. Samsung Olympic Showcases @ PyeongChang Olympic Plaza and @ Gangneung Olympic Park opening on February 9^th will provide visitors with engaging experiences incorporating Samsung’s legacy of breakthrough innovation and interactive activities powered by Samsung technology.

Athletes and fans will first experience the Samsung brand history and heritage in engineering, design, and craftsmanship, and then the partnership history with the Olympic Games. Then through interactive experiences, visitors will be able to feel the exhilaration and escape into real-world thrills in winter sports through VR including snowboarding and skeleton, as well as participate in alpine and cross-country skiing contests that will challenge fans’ fitness capacity. For the first time, visitors will be able to experience the ‘Mission to Space VR: A Moon for All Mankind’ created by Samsung. Visitors will experience a full space mission including mission briefing, trying on the training suits and helmets, and the truly immersive experience in the Moon rig where they will feel lunar gravity with every step.

“For two decades as a Worldwide Olympic Partner, Samsung has connected fans, visitors and athletes from around the world with our latest technological innovations, which have now evolved to also include immersive experiences,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “We’re delighted to share Samsung’s latest mobile technologies and products so fans and athletes can enjoy new, unique experiences while at the Olympic Winter Games.”

“Over the course of our longstanding partnership, Samsung has brought new experiences and technology advancements to each Olympic Games,” said IOC President Thomas Bach. “Samsung helps to make each and every one an exciting and meaningful experience for all.”

Visitors will experience and engage with Samsung’s products and Galaxy brand through a variety of activities through a comfortable, interactive environment, including:

• Immersive VR Experiences: Unique VR experiences powered by the Galaxy Note8 will allow fans to escape into exhilarating moments on the fresh mountain slopes in snowboarding and skeleton as well as escape to space in Mission to Space VR: A Moon for All Mankind’ – available to consumers to experience for the first time. Other experiences include simulated skiing adventures.

• Playful Experiences: Promoting the playful side of technology, Portrait Pool allows visitors to turn their “selfies” into painted characters for social sharing, S Pen Gallery to create own portraits with Galaxy Note8 and S pen as a paint brush, Infinity Moment to create user generated content with the Galaxy Note8.

• Kids Lounge: A dedicated kids lounge in a hands-on zone, where kids can play, learn and explore Samsung products and expand their creativity through hands-on experience.

• Smart Home (IoT): Multi Device and futuristic demos powered by mobile technology that showcase the IoT, helping visitors to imagine the future lifestyle.

• Unbox Samsung: The journey of ‘Unbox Samsung’ where visitors can experience the Living History of Samsung since 1988 when the first mobile phone was launched.

• Purchase and Customer Service: Visitors will also be able receive customer service and make purchases of the mobile products and its accessories.

• Interact & Relax: Within lounges and in the Cultural Community where various lifestyle programs will take place as well as in the Café where food and beverages will be available for purchase using Buddy Points acquired during the interactive experiences.

• Special Events: A series of events will take place at the Samsung Olympic Showcase to enhance the Olympic Winter Games experience including athlete visits and celebrating holiday moments.

In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics Co., Ltd., Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, today announced that the Official App of PyeongChang 2018 is available for download.

Samsung is once again powering the custom mobile application, as an effort to further enhance the Olympic Winter Games experience for all, ensuring smarter communications and smoother wireless operations during the Olympic Games. The Official App of PyeongChang 2018 was created in partnership with the International Olympic Committee (IOC) and the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG). The all-in-one app will help fans better enjoy the Olympic Winter Games experience by offering real-time updates, athlete information, medal standings and Olympic and Paralympic records.

Evolving from the Wireless Olympic Works service which began in 2004, the Official App of PyeongChang 2018 offers differentiated content based on location, news updates, ticket and venue information as well as online cheering service to support athletes.

“As part of our commitment to creating an enjoyable Olympic Winter Games experience for athletes, fans, and consumers, we’re proud to create connections, and to help share the Olympic Spirit around the world,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Through our innovative technology advancements, our goal is to contribute to a meaningful and unforgettable experience for all.”

In addition to providing the latest updates that users need to know about the Olympic Winter Games, the Official App of PyeongChang 2018 is also customizable, allowing users to stay up-to-date on specific events and results they care about the most, and to receive push-notification alerts based on their favorite countries, sports or athletes.

The Official App of PyeongChang 2018 is available in English, Korean, French, Japanese and Chinese, and can be downloaded for free on Google Apps, Google Play Store, and iOS App Store.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through PyeongChang 2018, and Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.

With less than a month to-go until the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment and Computing Equipment category, today unveiled the PyeongChang 2018 Olympic Games Limited Edition. To further extend its Olympic legacy of supporting athletes and the Olympic family, Samsung will provide the exclusive devices, which are a special edition of the Galaxy Note8, as encouragement to do bigger things at the Olympic Winter Games, while also helping maintain real-time connections and capturing and sharing memories with those near and far.

In collaboration with the International Olympic Committee (IOC) and the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG), Samsung will deliver over 4,000 devices to all Olympians as well as the PyeongChang 2018 Olympic family allowing them to lean on Samsung mobile technology to enhance their experiences and connect more conveniently. The PyeongChang 2018 Olympic Games Limited Edition will include the bold new features of the Galaxy Note8, such as the innovative bezel-less 6.3-inch Infinity Display that fits comfortably in one hand, enhanced S Pen for efficient productivity, and Samsung’s best-in-class Dual Camera. Exclusively for the Games, the PyeongChang 2018 Olympic Games Limited Edition will showcase a shiny white back glass to celebrate the winter theme, and gold Olympic rings – inspired by the Olympic Torch – an expression of the Olympic Movement with the union of five continents, and unity worldwide.

“Throughout our 20-year legacy as an Olympic partner, Samsung has showcased our support of the Olympic Movement by helping spread the Olympic Spirit and enhance connections through our latest technological innovations and immersive experiences,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “We’re proud to provide the PyeongChang 2018 Olympic Games Limited Edition to all athletes in an effort to help them to stay connected, capture and share one of the most memorable moments of their lives.”

The PyeongChang 2018 Olympic Games Limited Edition will feature celebratory pre-loaded PyeongChang 2018 themed wallpapers, allowing recipients to stay connected in-style through Samsung’s most advanced mobile technology. As an added element, useful apps will be pre-installed to help cultivate the utmost Olympic Games experience.

“Samsung’s commitment to the Olympic Movement has increasingly enabled meaningful connections through innovative mobile technologies over the past 20 years,” said IOC President Thomas Bach. “Samsung’s creation of an Olympic Games Limited Edition device reinforces Samsung and IOC’s shared desire to spread the Olympic spirit. It’s because of dedicated partners like Samsung that we’re in the position to provide unforgettable experiences at the Olympic Games time after time.”

Samsung to Provide Galaxy Note8 to Paralympians

Displaying commitment to the Paralympic Movement, Samsung will provide smartphones to all Paralympians at the Paralympic Winter Games PyeongChang 2018. Each Paralympian will receive the Galaxy Note8 along with cases that feature the Paralympic Games logo and be exposed to how breakthrough mobile technologies can help make the digital world more accessible for those with disabilities. Samsung has been a World Paralympic Partner since the Olympic Winter Games Vancouver 2010 and an advocate for the Paralympic Movement striving to inspire the spirit of progress and the human challenge ever since.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of Olympic Games Seoul 1988. Beginning with Olympic Winter Games Nagano 1998, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform and mobile devices. These innovative mobile technologies provide the Olympic Community, athletes and fans around the world with interactive communications and information services, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through PyeongChang 2018, and Tokyo 2020 in the Wireless Communications Equipment and Computing Equipment category.

The Samsung SmartSuit was unveiled today in IJsstadion Thialf. The innovative skating suit and associated app help Dutch short track skaters Sjinkie Knegt and Suzanne Schulting to improve their skating posture in real-time during training. The two are currently the only skaters in the world to use the suit. With this secret weapon, they stand a good chance of winning medals at the Olympic Winter Games PyeongChang 2018.

The Samsung SmartSuit is a custom-made short track skating suit that measures the skater’s precise body posture in order to calculate the distance from their hips to the ice and uses a wireless connection to communicate with coach Jeroen Otter’s smartphone via an app that provides data in real time. This allows him and embedded scientist Bjorn de Laat to see whether Sjinkie and Suzanne are bent deep enough with millimetre accuracy. If their posture is not optimal, the coach can press a button to send a vibration that the skater can immediately feel on their wrist. This allows the skater to adjust their posture accordingly.

“By quantifying the skater’s body posture, we can train even more effectively. I’ve already noticed that Sjinkie and Suzanne have benefited from this unique innovation,” says National Team Manager Jeroen Otter. “At the championship level, it’s all about the details. Training with the Samsung SmartSuit and the immediate feedback via the smartphone can make the difference between silver and gold.” Multiple world- and European champion Sjinkie Knegt adds: “I always used to skate by intuition, so I had to guesstimate whether I’m bent deep enough. But now, my coach can see precisely if I have to bend just a bit deeper to find my ideal posture.”

“At Samsung, we strive to use our innovations to make daily life more pleasant,” says Gerben van Walt Meijer, Samsung Netherlands Mobile Marketing Manager. “With our technical expertise we can also help to improve athletes’ performance. With the Samsung SmartSuit, we hope to lift Sjinkie and Suzanne to a higher level, and to help them realise their dream of winning Olympic gold.” The SmartSuit is just one way that Samsung helps users to achieve its international appeal to DoWhatYouCan’t; to blaze new trails and to think in terms of opportunities, not limitations. Gerben van Walt Meijer: “With the SmartSuit, we challenge Sjinkie and Suzanne to push themselves to the limit.”

Samsung Benelux sponsors Sjinkie and Suzanne in their preparations for the Olympic Winter Games PyeongChang 2018, and they have developed the Samsung SmartSuit and the application specifically for the two skaters in cooperation with the Royal Dutch Skating Federation (KNSB). Wireless connection is the key element of the SmartSuit. In doing so, Samsung gives new meaning to the term ‘sponsorship’: with the help of technological innovation, the brand can actively contribute to athletes’ performances.

Source:Netherlands Newsroom

Samsung and the Olympic Games

Samsung’s involvement in the Olympic Games began with the company’s local sponsorship of the 1988 Olympic Games in Seoul. In 1998, Samsung expanded its sponsorship activities by becoming a Global Olympic Partner in the field of wireless communications equipment, providing the Games with its own wireless communications platform and mobile devices. These innovative mobile technologies offer the Olympic community, athletes and fans around the world the opportunity to communicate interactively and to exchange information.