“We’re proud of the intuitive, convenient and customizable experiences only available through the Samsung Galaxy ecosystem,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “We’re committed to continuing to give people who aren’t already Samsung users the opportunity to explore what’s possible with the best and latest Galaxy experiences.”

Realizing the power of Galaxy

Since its launch in 2022, “Try Galaxy” has been downloaded more than 2 million times. Once downloaded, app users can find helpful tutorials and explore the app’s homepage, including Galaxy icons, widgets and navigation. Users can also sample other innovative and unique apps and features available through Samsung Galaxy. The newly enhanced app highlights key features of the Galaxy S23 series and One UI 5.1, including:

• Powerful camera²: Users can explore what’s possible with Samsung Galaxy’s most advanced camera system, including truly cinematic Nightography and transformative AI for vivid and clear night shots. They can also test in-app editing tools like Photo Remaster to automatically improve details of images.
• Leading performance: Users can experience how the Galaxy S23 series is redefining peak performance through a video demonstrating next-level gaming capabilities with optimized mobile platform, battery and display.
• Connected ecosystem: Users can immerse themselves in the latest world of One UI 5.1 with customizable wallpapers, icons, message interfaces, backgrounds and more for a mobile experience that matches their own personality and style.

Availability

Try Galaxy now supports 14 languages and the application is available for download through a simple QR code scan.

To explore the many benefits of switching to Galaxy, visit www.trygalaxy.com.

¹ “Try Galaxy” app operates only with Safari on iOS devices launched on and after September 16, 2016.
² Simulation app to experience Samsung’s One UI 5.1. Does not provide actual access to apps nor device hardware such as camera.

“At Samsung, we believe the future of Galaxy innovation lies in sustainability commitment and open collaboration with partners,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “At MWC this year, we’re excited to showcase how our latest lineups including the Galaxy S23 Ultra and Galaxy Book3 Ultra, exemplify Samsung’s approach to enabling new possibilities that enhance our daily lives.”

Epic Experiences With Powerful Products and Services

Samsung’s latest innovations are setting a new standard for premium mobile experiences that are further enhanced by its ecosystem of products and services. At MWC 2023, Samsung is showcasing how the Galaxy S23 series embodies its commitment to industry-leading innovation, with epic content-capturing and creating experiences and a more eco-conscious design.

The Galaxy S23 series’ advanced camera system gives users more freedom to explore their creativity, allowing them to capture truly cinematic photos and videos. Visitors to the booth can test out the Galaxy S23 Ultra’s all-new camera features, including Nightography capabilities in a low-light, 200MP Adaptive Pixel sensor¹ for photos with incredible details, as well as advanced portrait photos with an AI Stereo Depth Map. The Galaxy S23 series offers the fastest and most powerful performance ever in Galaxy to gamers and creators.² Visitors can play racing games at the booth and experience the Galaxy S23 Ultra’s powerful gaming performance.

At the core of Samsung Galaxy Ultra innovation is the connected experience with the expanded Galaxy ecosystem. Visitors can explore seamless phone to PC connected features with the all-new Galaxy Book3 Ultra, which offers fast and frictionless movement across multiple devices, screens and operating systems. MWC attendees can also discover the best of Samsung’s services with demos for sleep coaching with Samsung Health on the Galaxy Watch5, Samsung Wallet and connecting and controlling home devices with SmartThings. They can also explore privacy features and the endless customization options available on Galaxy devices with One UI 5.1.

All the Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances Samsung’s sustainability commitment. The Galaxy S23 series incorporates recycled materials in more device components than in any other previous Galaxy smartphone³ and is built to last with durability and repairability, making it dependable for years to come. At the booth, attendees can learn about Samsung’s new commitment to its concept of “Everyday Sustainability” and check out an immersive art installation composed of multiple generations of upcycled S series devices.

Samsung Integrations Across MWC in Collaboration With Partners

Samsung believes in open collaboration and working with industry leading partners to create the best experiences for its customers. Thanks to this approach, visitors will be able to find Samsung at various partner booths throughout this year’s MWC. Attendees can visit the Android Avenue (between Hall2 and Hall3) to learn about the eco-conscious materials used in the Galaxy S23 series, customize the sound notifications on the latest Galaxy smartphones and even snap some selfies right from the Galaxy Watch5 on exhibit. Samsung will also be part of Qualcomm’s booth (Hall3, 3E10) where visitors can check out the leading performance of the Galaxy S23 Ultra, featuring the brand-new Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy. The Samsung Display Booth (Hall 2, 2K40) will demonstrate the durability of Samsung’s Ultra Thin Glass (UTG) used on Samsung’s Galaxy Z Fold4. Visitors can also experience first-hand the clear and vivid Dynamic AMOLED 2X Display used on the Galaxy Book3 series.

To celebrate the launch of its latest products, Samsung will be on full display with advertisements for the Galaxy S23 series, Galaxy Book3 series and Galaxy family of devices in marquee locations at Fira Barcelona Gran Via including the mega billboard, main entrance and exterior flag poles and hanging banners.

The Samsung MX booth (Hall3, 3I10) at MWC is located in Hall 3 of the Fira Barcelona Gran Via.

¹ Samsung’s updated pixel binning technology for Galaxy S23 Ultra provides 200MP, 50MP and 12MP output options.
² Galaxy S23 series features Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy that is optimized for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.
³ Galaxy S23 Ultra uses recycled materials in 12 internal and external components (Galaxy S23+ and S23: 11 internal and external components) compared to six internal components in the Galaxy S22 Ultra.

To experience the powerful performance, innovative features and revamped gaming capabilities of the Galaxy series, Samsung Newsroom tried out the Galaxy S23 Ultra, providing more colorful and vivid mobile experiences for users.

Level Up With Powerful Performance

▲ Enjoy thrilling mobile games, such as the action-packed racing game Wreckfest,¹ on the Galaxy S23 Ultra. The Galaxy S23 Ultra is equipped with Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, enabling fast and smooth gameplay.

Mobile gaming requires high-performing hardware and software to provide the best gaming experience in the palm of your hands. The Galaxy S23 Ultra has Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, providing a vastly different mobile gaming experience. In addition, the upgraded GPU is 41% faster than the previous model, and the neural network processing unit (NPU) required for artificial intelligence (AI) deep learning has improved by 40%.² In short, gamers can be immersed in the game action thanks to vivid graphics and upgraded processing power.

▲ Graphics from the mobile game Wreckfest captured from the Galaxy S23 Ultra. The details of the vehicle, object movement and other action-filled gameplay seem realistic and vivid.

A powerful graphics rendering technology called Ray tracing has also been applied to the Galaxy S23 Ultra’s GPU. The technology enhances immersion and creates realistic in-game play just like that of a PC game by displaying lighting, light reflection and shadows in the game more realistically. Thanks to this, you can experience more realistic graphics and in-game action on mobile, just as you can on a PC. Moreover, Samsung Electronics plans to continue collaborating with various global game distributors and game engine companies on GPU-based technology.

▲ Playing games with the Galaxy S23 Ultra is more enjoyable and immersive. The graphics processing unit (GPU), which has been improved by 41% compared to the previous model, displays realistic, high-definition graphics and increases the level of immersion in the game.

While playing the action racing mobile game Wreckfest, feel as if you’re actually driving off-road thanks to vivid visuals and breathtaking graphics. When colliding with obstacles, sand and dust realistically scatter and debris flies around, adding to the excitement and immersion of the game. Similarly, Samsung announced at Galaxy Unpacked 2023 that it would continue GPU-based technology collaboration with various global game distributors and game engine companies, stirring up excitement and anticipation among many game users.

▲ With the upgraded Vision booster, the Galaxy S23 Ultra automatically adjusts the screen brightness based on lighting conditions of the surrounding environment.

Nothing has as much impact on your gaming experience as the screen. The Galaxy S23 Ultra display comes with an upgraded Vision booster that automatically adjusts the brightness of the display gradually based on the user’s lighting environment. Even in strong sunlight, users can see their display clearly and brightly.

Multitask Seamlessly While Playing Games

▲ With the Galaxy S23 Ultra, you can experience the enhanced multitasking functionality. Through the Multi-window function, you can run two apps simultaneously or open a pop-up window as you can on a laptop to work quickly and efficiently.

The CPU performance of the Galaxy S23 series has also been improved by about 30% compared to the previous model, resulting in faster processing speeds. In fact, even when multiple apps are active, it showed smooth and fast processing speed without interruption.

These powerful chipsets increase efficiency, allowing multitasking capabilities to be utilized faster and more efficiently. The Galaxy S23 series offers smooth and fast response speeds even while performing CPU-heavy functions, such as video calling while playing a game or watching a movie while checking social media. In addition, the usability of the Multi-window functionality has been enhanced, and frequently used apps are displayed under Recent apps, making it more convenient to quickly launch and switch between apps.

Carry Less With Enhanced Battery Capacity

▲ Spend less time charging and more time using with the Galaxy S23 Ultra.

The Galaxy S23 series also comes with greatly improved battery life. The battery capacity of the Galaxy S23 and Galaxy S23+ are 3,900mAh and 4,700mAh respectively, increased by 200mAh from the previous generation. The Galaxy S23 Ultra is powered by a 5000mAh battery and can be charged up to 65% in 30 minutes with a 45W power adapter.³ In other words, users can spend less time worrying about their device’s battery life and more time enjoying their favorite apps and activities.

Fulfill Your Own, Unique Experiences With One UI 5.1 Update

▲ (Left) Customization of the lock screen with various clock widgets and background designs (Right) New battery widget customization screen

One UI 5.1, which has been updated for more Galaxy devices worldwide, helps you customize your smartphone to better suit your taste. Users can easily select part of a recorded video and set it as their phone’s lock screen, taking wallpaper customization to the next level. Various widget functions have also been added, allowing users to toggle settings and apps from the convenience of their home screen. In addition, users can check the battery level of various Galaxy devices, such as Galaxy Watches and Galaxy Buds, at a glance in the new battery widget, and you can also get Spotify music and playlist recommendations that match your activities in the Smart suggestions widget.⁴

▲ On the Galaxy S23 Ultra, you can easily remove the background of an image by simply touching the photo, copying it or saving it for later use. It accurately detects the smallest details of photographed subjects, such as the fine hairs of your pets, and removes the background seamlessly.

Make virtual stickers from your photos easily by isolating the subject and removing the background of an image with a single touch. When saving a photo, users can view more detailed photo information such as where and when the photo was taken, storage location and camera settings with just a swipe. In addition, through the Modes and Routines function, you can set wallpapers, monitor app usage, notifications and more for certain situations such as while sleeping, driving and working.

More Ways To Use S Pen

▲ With the Galaxy S23 Ultra, you can now quickly and easily search without using the keypad. When you search for content by writing with the S Pen, the user’s handwriting is recognized and automatically converted into type.

In addition, with the Galaxy S23 Ultra, creating and spreading your thoughts and ideas has never been easier thanks to the improved S Pen. The new One UI 5.1 easily extracts text for storing for later use and allows you to utilize what you want from an image easily. One UI 5.1 also converts handwritten text into type when inputting information in the search bar on sites such as Google and YouTube, enabling easy search. One UI 5.1 will be updated sequentially for other devices to continue offering the best mobile experience for Galaxy users.

▲ The Galaxy S23 Ultra offers powerful functionality, all in the palm of your hands.

The Galaxy S23 Ultra allows users to be fully immersed in daily activities while making the device experience more convenient and easier-to-use. For those looking for enhanced usability yet a high-performing mobile device, the Galaxy S23 Ultra makes the perfect companion for everyday life.

¹ Wreckfest ©2022THQ Nordic AB, Sweden. Wreckfest is a registered trademark of THQ Nordic AB, Sweden. All rights reserved. All other trademarks, logos and copyrights are property of their respective owners. Available for purchase in Samsung Galaxy Store and other app stores in select countries. It is not suitable for persons under 3 years of age.
² AP performance improvements shown compared to prior generation chipset. Actual performance will depend on user environment, conditions and pre-installed software and applications.
³ 45W Power Adapter sold separately. Use only Samsung-approved chargers and cables. Results from internal Samsung lab tests, conducted with 45W Travel Adapter connected to newly pre-released version of Galaxy S23 Ultra while device had 0% of power remaining, with all services, features and screen turned off. Actual charging speed may vary depending on actual usage, charging conditions and other factors.
⁴ To get suggestions, users need to sign in to a Spotify account in the latest version of the Spotify app. Valid only with Spotify Premium.

Zero-click exploits are the latest kind of cyberattack, and they can take place any time an image is received. A single image could be hiding malicious code.

While there has been no sign of such attacks on Samsung Galaxy smartphones, Samsung Electronics constantly looks ahead to anticipate potential threats and develop preemptive security measures — such as Samsung Message Guard.

New Security for New Threats

Picture this: your phone receives an image. It vibrates gently in your pocket before going still. Or it’s on your bedside table, lighting up briefly as you sleep. You haven’t touched your phone, but someone may already be reading your messages, browsing your gallery and copying your bank details.

Zero-click exploits are just the latest threat in an era of increased cybercrime targeting user data. One in three consumers around the world has been the victim of a data breach where their personal data was hacked.¹ Data breaches are increasingly common, with rates more than tripling between 2013 and 2021.²

Threats evolve, but so too does Samsung’s mobile security. Samsung Galaxy smartphones offer comprehensive safeguards with the powerful Samsung Knox platform, and users are already protected from attacks using video and audio formats. Samsung Message Guard takes that security one step further by preemptively protecting your device, limiting exposure to invisible threats disguised as image attachments.³

The security solution currently works on Samsung Messages and Messages by Google.⁴ In line with Samsung’s philosophy of open collaboration, a software update will roll out at a later date to let Samsung Message Guard protect you across third party messaging apps as well.

A Secure Environment

Samsung Message Guard is an advanced “sandbox,” or a kind of virtual quarantine. When an image file arrives, it is trapped and isolated from the rest of the device. This prevents malicious code from accessing your phone’s files or interacting with its operating system. Samsung Message Guard checks the file bit by bit and processes it in a controlled environment to ensure it cannot infect the rest of your device.

Simply put, Samsung Message Guard automatically neutralizes any potential threat hiding in image files before they have a chance to do you any harm. It also runs silently and largely invisibly in the background and does not need to be activated by the user. So where previously you could be endangered without doing anything, now you are protected from zero-click exploits without lifting a finger.

Samsung Message Guard is just the latest forward-looking security solution from Samsung. Separately, Samsung Galaxy devices already provide industry-leading security and privacy protections in other areas, thanks to the award-winning Samsung Knox. This provides end-to-end protection across every layer of hardware and software, as well as real-time threat detection.

Availability

Samsung Message Guard is a solution on the Samsung Galaxy S23 series. It will be gradually rolled out to other Galaxy smartphones and tablets⁵ later this year.

¹ 2022 Thales Consumer Digital Trust Index, https://cpl.thalesgroup.com/data-trust-index.
² 2022 Data Breach Investigations Report, Verizon, https://www.verizon.com/business/resources/reports/dbir/.
³ Samsung Message Guard supports protection against the following image formats: PNG, JPG/JPEG, GIF, ICO, WEBP, BMP, WBMP.
⁴ Default messaging app varies by market.
⁵ One UI 5.1 or higher.

“One UI 5.1 is the up-to-date example of Samsung’s commitment to providing Galaxy users with the latest innovations as soon as possible,” said Janghyun Yoon, EVP and Senior Executive, Software Office. “Over the past several weeks, we have worked closely with our service providers and carrier partners to bring One UI 5.1 to current Galaxy smartphones and tablets around the world within a few short weeks of the Galaxy S23 series announcement.”

Professional-Quality Camera and More Engaging Gallery

One UI 5.1 expands upon the recently upgraded camera features announced with the Galaxy S23 series. Galaxy users now have greater flexibility to create professional quality photos with Expert RAW⁴ features now available directly as part of the Galaxy Camera app. Simply select “More” while taking a photo to capture high-quality shots in their raw format. Additionally, enhanced AI-based Photo Remaster automatically improves deteriorated details of images by improving brightness, fine-tuning details and making color corrections even in backlit scenes. It also removes unwanted shadows and reflections for a picture-perfect photo.⁵

▲ Enhanced Photo Remaster

New navigation improvements also make it easier than ever to find photos within the Gallery app and create shared family albums.⁶ Simply tap a person’s face in a photo to conduct a search for more images while the Gallery app searches for faces of loved ones to recommend for family photo albums.

A Unique Mobile Experience Personalized for Every User

Samsung has long been focused on giving Galaxy users greater control over their devices by customizing various user interface aspects. One UI 5.1 delivers several exciting new features that allow people to fine-tune nearly every aspect of the mobile experience — from appearance, to communications, actions and more. Samsung introduced new features that can understand how devices are used and make recommendations accordingly. For example, the new dynamic weather widget analyzes current conditions and creates a custom design that reflects the climate. Modes and Routines have expanded to enable custom wallpapers, ringtones, touch sensitivity and fonts that can personalize specific activities for even more convenience. One UI 5.1 also improves the Smart suggestions widget⁷ by adding the ability to recommend Spotify⁸ tracks and playlists based on users’ activities, such as music for road trips or relaxing.

▲ The new dynamic weather widget

▲ Smart suggestions widget integrated with Spotify

* Image simulated. UX/UI subject to change. Valid only with Spotify Premium.

Greater Connectivity Throughout Galaxy Ecosystem

Samsung has also developed One UI to bring greater integration and connectivity throughout the mobile ecosystem and introduced features supporting this mission. Users can enjoy a connected ecosystem across their mobile and PC with expanded Multi Control between Galaxy Book and smartphones.⁹ This enables users to share the mouse, keyboard or trackpad of their Galaxy Book not only with their Galaxy tablet but now also with select Galaxy phones, allowing them to copy and paste text and drag and drop images from one device to another seamlessly — as if they’re the same, single device. Furthermore, Link to Windows enables users to browse with Samsung Internet on their phones to continue browsing the same pages on their PC¹⁰ seamlessly. These pages can also be opened from one device to another, making everyday life much easier.

▲ Expanded Multi Control throughout Galaxy ecosystem

Availability

One UI 5.1 software update starts to roll out for the Samsung Galaxy S22 series,¹ Z Fold4, Z Flip4, S21 series² and S20 series.³ Software updates for additional Galaxy devices, including the Galaxy Z Fold3 and Z Flip3 will be available in the coming weeks.

¹ The Galaxy S22 series includes Galaxy S22, S22+ and S22 Ultra.
² The Galaxy S21 series includes Galaxy S21, S21+, S21 Ultra and S21 FE.
³ The Galaxy S20 series includes Galaxy S20, S20+, S20 Ultra, S20 FE and S20 FE 5G.
⁴ Expert RAW app is available on selective models including Galaxy S22, S22+, S22 Ultra, Z Fold4, S21 Ultra, Z Fold3, S20 Ultra, Note20 Ultra and Z Fold2. Availability of functions may vary depending on the device model.
⁵ Object eraser has supported shadow and reflection eraser feature, and they become firstly available at Photo Remaster from One UI 5.1.
⁶ Samsung account based family group required.
⁷ Smart suggestions availability may vary depending on region or device.
⁸ To get suggestions, users need to sign in to a Spotify account in the latest version of the Spotify app.
⁹ Multi Control is available only on select Galaxy phone, Galaxy Tab and Galaxy Book devices. It works on tablets with One UI 4.1 or above, phones with One UI 5.1 or above and Galaxy Book series launched in 2021 or later with either Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM). Availability of functions may vary depending on the device model. Samsung account log-in required. Wi-Fi connections and Bluetooth on required.
¹⁰ Recent Websites is only available when using Samsung Internet app on Samsung Galaxy smartphone with One UI 3.1.1 or above (Samsung Galaxy S, Note, Z Fold, Z Flip) and Windows PC with Windows 10 20H1 or above. Requires latest app updates to Microsoft Phone Link/Link to Windows/Samsung internet.