The hologram projections showed a variety of images representing common memories users might capture and share through mobile devices, from marine life and exotic plants to sports highlights and a lantern-filled sky. These displays hint at the more intuitive mobile experience users around the globe can expect from Galaxy AI, while also giving a glimpse of the new features set to arrive with the next Galaxy S series lineup.

The immersive experience debuted January 15, projecting the never-before-seen holographic installations and featuring large-format, scalable 65-foot by 50-foot visuals positioned 100 feet above the ground. In addition to the installation going live in London, on-site social posts have further amplified expectations worldwide.

▲ Hologram OOH for Galaxy Unpacked 2025 at Shoreditch in London, U.K. on January 15

People passing by iconic landmarks the world over, including New York City’s Times Square, Milan’s Piazza del Duomo, Madrid’s Callao Square, Moscow’s Hydroproject Building and Singapore’s The Heeren, can now catch a glance of this campaign that showcases the beauty of Korean letters, Hangeul in a dynamic and bold way.

The campaign displays imagery which translates to “The future unfolds”, teasing an exciting future for the new Galaxy lineup as well as a bold new vision for the Galaxy brand that will drive the future of smartphone innovation.

Curious as to what exactly the future holds for the Galaxy brand? There isn’t long to wait now – Samsung Galaxy Unpacked will be held in San Francisco on February 20. In the meantime, take a look at the pictures of the globe-spanning campaign below.

A Samsung billboard with the message ‘The Future Unfolds’ takes center stage in New York City’s iconic Times Square

A LED billboard, hinting at exciting things at Unpacked 2019, watches over tourists and locals alike going about their day in Milan’s famed Piazza del Duomo

Pedestrians go about their day under an Unpacked teaser billboard in Callao Square, Madrid

Vehicles zoom past an eye-catching billboard display on the side of Singapore’s The Heeren building

Now, Samsung is celebrating a decade of game-changing innovations with a set of captivating billboards that pay homage to the company’s Korean originality, and tease an exciting future for the Galaxy lineup. In other words, a bold new vision for the Galaxy brand that will drive smartphone innovation for the next 10 years and beyond.

The billboards – which have been installed in Paris’s famous Place de la Concorde – pair beautiful imagery with text written in Hangeul, the Korean letters. When translated, the intriguing messages “미래를 펼치다” and “이월 이십일” are revealed to say, “The future unfolds” and “February twentieth.”

What exactly does the future hold for the Galaxy brand? You’ll have to wait until Galaxy Unpacked 2019 next month to find out. Until then, check out the images of the billboards below, and be sure to stay tuned to Samsung Newsroom for more updates on the company’s next big announcement.

Take a look at the campaign in action in the pictures below.

New York

Two Galaxy Note9 billboards light up the bustling Times Square in New York

The Galaxy Note9 billboard takes center stage in New York’s famed Times Square

London

The Samsung Galaxy Note9 on display in Piccadilly Circus, London

Pedestrians brave the London rain under the dynamic display of the Galaxy Note9 Campaign in Piccadilly Circus

The Galaxy Note9 on display. The display provides viewers with a dynamic, efficient overview of the Galaxy Note9’s key features and design

Moscow

Drivers catch a glimpse of the dynamic Galaxy Note9 OOH campaign during their evening commute in Moscow, Russia

Pedestrians in Moscow go about their day with the Galaxy Note9 campaign on full display behind them

December is half over and New Year’s Day is just around the corner. Getting into the holiday spirit of “in with the new,” Samsung launched a new out of home (OOH) advertising campaign. Seasonal signage, interactive billboards, metro station takeovers and pop-up stores celebrate the new wearable and the new year to come.

As part of the festivities, Samsung is releasing a wide range of holiday-themed watch faces, including winter landscapes, snowflakes, snowmen and snow globes. There are even faces that look like Christmas sweaters, Christmas trees and more. And as usual with the Gear S2, you can customize the faces, and try out a variety of colors and looks.

In addition, the festive Gear S2 greetings, showcasing the special watch faces for both the Gear S2 and the Gear S2 classic, are surfacing all over Europe and Asia. A coffee shop on Seoul’s popular Garasugil Street, in the famous Gangnam district, is operating a fanciful Gear S2 pop-up store until the end of the month, full of holiday cheer. It features such attention-getters as an entrance decorated like a giant present, a large LED installation depicting the Gear S2 and a Christmas tree full of watch-face ornaments. There is also an experience zone on the first floor for visitors to try the Gear S2.

Take a look at some of the colorful ways that the Gear S2 is appearing around the world this holiday season.

A coffee shop in Seoul.

Gear S2 on the wall of one of the world’s top museums, the Natural History Museum in Paris.

Gear S2 covered the Central Building wall in the heart of Central, Hong Kong.

Gear S2 at the center of Italian fashion, Via Montenapoleone, where luxury brands and products are showcased in Milan.

Gear S2 filled the walls of the BFI IMAX cinema in London.

Marble Arch in London.

Central House of Artist in Moscow.