Samsung Electronics today announced the global launch of the Bespoke Top-Mounted Freezer (TMF) refrigerator. Available first in Thailand from late March, the new refrigerator will expand to regions all over the world by the end of the year.¹ The Bespoke TMF refrigerator combines elegant design with a full range of Bespoke color and texture options to help give every kitchen a unique and stylish decor. Equipped with the latest in freshness technologies and energy saving, it makes food storage convenient, efficient and flexible.

“These days, customers expect appliances to go beyond their basic functions,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “With a wide choice of colors and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+ and SpaceMax, users can enjoy the next level of kitchen experiences by storing their food at peak freshness, all while saving energy and keeping the living space looking beautiful.”

Flat Door Design With a Range of Expressive Colors for a Unique, Stylish Look

The Bespoke TMF refrigerator’s flexible design options help customers realize the unique aesthetic of their kitchen. With a range of Bespoke colors and finishes to choose from and an elegantly simple modern flat door design, its stylish finish helps bring the colors of a kitchen to life. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White offer a sleek, color-enhancing finish for a refined, modern look. By contrast, Cotta textures in Metal Charcoal, Metal Pink and Metal White offer the warm, matte finish of baked terracotta.²

To complement this range of colors and finishes, the Bespoke TMF refrigerator’s clean, contemporary flat door design features streamlined recessed handles that do not protrude or get in the way. With recessed handles and a smart, refined design, the Bespoke TMF refrigerator enriches color schemes and fits in seamlessly with existing kitchen furniture.

Effortless Energy Saving With AI Energy Mode

SmartThings Energy’s³ AI Energy Mode⁴ uses AI to keep track of usage patterns and power consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy.

Users can monitor consumption cost estimates and get a better understanding of how they use their fridge. This usage statistic can be viewed on a daily, weekly or monthly basis, all up to user’s preferences.

If an estimated monthly electricity bill goes over preset targets, SmartThings alerts users by recommending switching to AI Energy Mode, reducing energy use by up to 7%⁵ with just the press of a button.

Optimal Fresh+: Locking in Freshness and Flavor Through Innovative Technology

The Bespoke TMF refrigerator’s Optimal Fresh+ compartment offers four distinct modes of refrigeration and can keep food fresh for up to twice as long as standard cooling.⁶

Located in an independently controlled drawer installed at the top of the fridge, the four unique temperature modes — Fridge, Meat & Fish, Soft Freeze and Power Cool — are designed to store different food types efficiently and optimally.

The Fridge mode is ideal for preserving fresh foods and frequently used daily items like dairy and deli foods. If users want to store unfrozen meat, fish and poultry, Meat & Fish mode is perfect for keeping it fresh and ready for up to seven days. The temperature setting for Meat & Fish mode can go up to -1℃. If users are looking for an even longer storage time without full freezing, Soft Freeze mode applies a thin coating of ice that prevents freezer burn and allows for pliable cutting with no defrosting required. The temperature setting for Soft Freeze can go up to -4℃. For rapidly locking in the freshness of groceries, Power Cool mode blasts the Optimal Fresh+ compartment with cold air, reaching low temperatures fast and chilling foods and beverages quickly.

With the dedicated Optimal Fresh+, the Bespoke TMF refrigerator lets users store all kinds of foods flexibly, making the storage of numerous food types simpler and more convenient.

More Space Inside, Same Size Outside With SpaceMax

To give customers more freedom in how much food they can keep fresh at once, the Bespoke TMF refrigerator comes with 20 liters more storage capacity than previous models with no extra exterior bulk.⁷

The Bespoke TMF refrigerator is designed with special SpaceMax technology that uses high urethane insulation to allow for much thinner fridge walls with no compromise in energy efficiency. This gives the Bespoke TMF refrigerator plentiful drawer and shelf space for foods of many shapes and sizes, all while retaining the sleek, streamlined look of its design.

To learn more about the innovations the Bespoke TMF refrigerator delivers in freshness and connectivity and the freedom it offers users in terms of color choice and appliance management, visit Samsung.com.

¹ Launch markets for the Bespoke model include Arab Emirates, Ghana, India, Indonesia, Israel, Jordan, Kazakhstan, Morocco, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, Turkey, Ukraine, Vietnam in the first half of 2023, followed by Italy in the second half of 2023.
² Color options listed based on South East Asian markets. Available color options may vary depending on region.
³ SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include air conditioners, air purifiers, clothes dryers, cooktops, dishwashers, energy meters, hoods, microwave ovens, refrigerators, TVs (from June 2022), vacuum cleaners and washing machines.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Available for specific models through a Wi-Fi update. Energy usage is reduced by optimizing the compressor speed and operation and adjusting the fridge temperature. Results are based on internal testing and may vary depending on the usage condition and patterns.
⁶ Testing by Samsung Electronics. Data was provided to Intertek who assisted Samsung in interpreting the data in accordance with Samsung’s project plan. Tested on RT47CB668422ST and based on analysis of the aerobic plate count (APC) of sample foods after storage in the test units. Applies when set to Soft Freeze (knob MAX & temp. display 1℃), compared to Fridge room (2℃) in the fridge compartment. Results may vary depending on freshness, usage conditions and other factors before storage.
⁷ Based on the RT6300C(RT47) compared with the RT6000K(RT46) models.

Samsung is dedicated to combating food waste through technology and awareness. In order to help improve your food organization skills, here are Samsung’s top tips to help reduce your waste footprint and make the most out of your groceries.

Food Storage Tips for a Longer Shelf Life

Firstly, you should get to know the specific temperature needs of each grocery item. For example, condiments do not require very low temperatures and are best kept on refrigerator door shelves – this will also keep them out of the way and make other more perishable items more visible. Meanwhile, the upper shelves of your refrigerator are ideal for items that need to stay chilled like dairy products, and the lower shelves (the coldest parts of the refrigerator) are best for items that spoil easily.

What’s more, humidity matters just as much as temperature. Samsung recommends storing fruits and vegetables in refrigerator drawers with adjustable humidity settings so as to always maintain optimal conditions.

However, all fruits and vegetables are different, so it’s important to know how each variety should be stored. Unripe avocados, peaches and melon should be stored at room temperature but then kept in the refrigerator once ripe to increase shelf life.²

Finally, raw meat, poultry and fish belong on the lower shelf of the refrigerator. Make sure to keep these wrapped up to prevent food odors and juices from spreading and contaminating other foods, reducing potential food waste.

Storage Tips that Keep Food Fresh for Twice as Long

It is important to be aware of the internal layout of your refrigerator – and a good idea to change up its internal space based on the groceries you buy. You should alter your shelving placements to best suit your groceries so that nothing gets misplaced or forgotten.

Samsung’s new RB7300 refrigerator not only possesses a stylish exterior that blends effortlessly into your kitchen, but also offers generous storage space in a standard depth that evenly cools the inside of the refrigerator from corner to corner.

Samsung’s new RB7300 refrigerator uses SpaceMax special insulation technology, wherein the refrigerator’s walls are slimmer to expand food storage with no increase in external dimensions or change in energy efficiency – meaning that you can store more with no compromises.

Highly perishable items often have specific and varying storage requirements. The RB7300 is equipped with the airtight Crisp Fresh Plus drawer with Humidity Control Dial to protect against moisture loss, increasing humidity up to 80%. This keeps your produce crisper and fresher over an extended period. With strawberry season on its way, you can expect these delectable berries to last up to 2.3 times longer.

For even more storage flexibility, the RB7300 features the Optimal Fresh+ box, a multi-purpose compartment that can be split into two zones with different temperatures—ideal for storing items that require different temperatures, but need to be kept separately, such as meats and vegetables. The left side is cooler, which is the best place to keep meat, fish, bacon and sausages without freezing them so they stay fresh for twice as long*. The divider can also be removed to create a single drawer to store larger items.The RB7300 also offers you peace of mind thanks to its No Frost feature which maintains an even temperature at all times throughout the refrigerator and prevents ice build-up, removing the need for defrosting or unwanted impact on internal storage.

Furthermore, the RB7300 features All-Around Cooling that evenly circulates cool air throughout the refrigerator in order to maintain a consistent temperature. This technology also helps ensure each zone maintains its ideal temperature settings and ensures everything in the refrigerator stays fresh for longer – a helpful boost on your journey to reducing food waste. Additionally, the RB7300’s Power Cool and Power Freeze capabilities cool drinks up to 32% faster and freeze produce up to 35% quicker.

For more information on how to organize your fridge and reduce food waste, please visit www.samsung.com/uk/explore/food-home/four-simple-tips-for-better-fridge-management/.

* Based on internal test results. Results may vary upon degree of freshness before storage and usage circumstances

¹ Samsung Internal Research, conducted in 12 countries by 3gem, Nov 2020 (2,000 UK adults surveyed)

² Source: WRAP’s A-Z of food storage guide for increasing longevity of items.