Samsung Electronics today announced that its 2024 edition of The Frame has earned Pantone Validated ArtfulColor certification from Pantone,¹ a globally renowned authority in color standards. This certification highlights The Frame’s advanced adaptive color technology, which ensures an exceptional color reproduction capability that meets Pantone’s rigorous standards for authentic color that is nearly indistinguishable to the human eye under standard lighting conditions.

“Consumers are expecting more out of The Frame,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColor certification and will continue to work towards optimizing the viewing experience further.”

Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under CIE² standard illuminant D65, which portrays illumination that is more-or-less equivalent to that of the average midday light in Western or Northern Europe. The Frame is the world’s first display in the industry to meet this stringent validation, reaffirming Samsung’s leadership in color fidelity that was first recognized by previous Pantone Validated status across all QLED TVs in 2022.³

“After evaluating Samsung The Frame in standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone color reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone. “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColor designation. Visually, we can also confirm the lifelike quality of the displayed colors and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”

The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with true-to-life colors under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.

Leveraging Samsung’s cutting-edge QLED display technology, The Frame has previously received Pantone Validated and SkinTone Validated approvals for its precise emissive rendering of the full gamut of Pantone SkinTone colors and the vast spectrum of all 2,390 colors contained within the Pantone Matching System (PMS). The Frame also comes with a Matte Display — which significantly reduces glare and reflections — bringing the extensive collection of approximately 2,300 artworks from the Samsung Art Store to life.

For more information on The Frame, visit http://samsung.com.

¹ Pantone company provides a universal language of color, called Pantone Matching System(PMS), that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
² Commission Internationale de l’Éclairage or International Commission on Illumination, in English.
³ https://news.samsung.com/global/2022-samsung-qled-and-lifestyle-tvs-recognized-by-top-global-certification-institutes-for-eye-comfort-safety-and-color-accuracy

“ViewFinity is the summation of Samsung’s goal to deliver the most precise and functional monitors to businesses who require pinpoint accuracy and consistency throughout their work,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are proud to offer this monitor to designers, artists and professionals who will use our technology to create new ideas and experiences that realize their full potential.”

The Samsung ViewFinity S8 is available in 32” and 27” models to give high performance in the most popular screen sizes. Pro-grade UHD resolution is combined with a wide color gamut up to 98% of DCI-P3 and Video Electronics Standards Association (VESA) DisplayHDR 600¹ for more range, accuracy and nuance. Professional factory calibration ensures up to one billion colors are projected in crystal clarity on the IPS panel, which creates vibrant color reproduction and contrast while working on the most complex visual and design projects.

Moreover, Samsung ViewFinity S8 received the ‘PANTONE Validated’² recognition in display from PANTONE³ — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades which can be found in the PANTONE SkinTone Guide.

As the world’s first UL⁴ verified Glare Free monitor, Matte Display is applied on the top of the panel, reducing light reflection even when not using a monitor hood to provide a distraction-free working environment. This is enhanced by the wide viewing angle allowing users to see images clearly from any angle. Plus, ViewFinity S8 earned the CES 2022 Innovation Award Honoree in the Computer Peripherals & Accessories category in recognition of Samsung’s ongoing efforts to deliver considerable benefits to its customers.

Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the ViewFinity S8 to reduce marine waste and minimize the environmental footprint while using more recycled plastics to produce its display products than it did in 2021. Samsung’s Eco Savings Plus technology also reduces pixel brightness in sections of an image with black pixels for up to a 10% reduction in power consumption. In fact, ViewFinity S8 is TCO Certified⁵ for its product design based on specific social and environmental responsibility requirements, as its product lifecycle also contributes to the circular economy.

The ViewFinity S8 offers increased functionality to create efficient workflows. It can be used as an all-in-one dock for desktops or laptops for simplified workstations at home or the office. Also, users can connect the monitor with a single USB Type-C cable enables display signals, 10Gbps data transfers, fast internet speeds via an Ethernet⁶ connection and fast charging with up to 90W power. The VESA-compatible design maximizes space efficiency, allowing users to adjust, tilt, swivel and pivot the monitor into the perfect ergonomic position. Furthermore, the ViewFinity S8 offers certification from TÜV Rheinland for Intelligent Eye Care, Adaptive Picture for optimized quality in any viewing environment, Eye Saver Mode and Flicker Free technology.

The ViewFinity monitors include the newly released models and nine other products with QHD or higher resolution — 2022 models (S80PB, S61B) and 2021 models (S95UA, S80UA, S80A, S70A, S65UA, S60UA, S60A).

Samsung’s new high resolution monitor, ViewFinity S8, will be available globally from the end of June, with launch schedules varying by region.

For more information, including local market availability, please visit: Samsung ViewFinity.

Specifications

Model		S80PB
Display	Screen Size	32”, 27’’
	Resolution	3,840 x 2,160 (UHD)
	Panel type	IPS
	Color Gamut (DCI Coverage)	DCI-P3 98%
	HDR	32’’ – HDR600, 27’’ – HDR400
	Peak Brightness (Typical)	32’’ – 600 cd/㎡, 27’’ – 400 cd/㎡
	Response Time	5ms (GtG)
	Contrast Ratio	1,000:1 (Typ.)
	Viewing Angle	178° (Horizontal) / 178° (Vertical)
	Color Support (16.7M/1B)	Max 1.07B
Features	Intelligent Eye care	Adaptive Picture / Eye Saver Mode / Flicker Free
	Picture-In-Picture	Yes
	Picture-By-Picture	Yes
	Stand Type	HAS (Height Adjustable Stand)
	Tilt / Swivel / Pivot	Yes
	Wall Mount	100×100
Interface	Connectivity	1 Display Port / 1 HDMI / 1 USB-C / USB Hub 3.0 (3 Dn) *USB-C Charging Power: Max 90W
	Ethernet(LAN)	1 EA
Recognitions	UL-verified Glare Free	Yes
	PANTONE-validated	Yes (PANTONE Validated, PANTONE SkinTone Validated)
	TUV-certified	Yes (GS / Low Blue Light / Flicker free)
	TCO 9.0-certified	Yes
	EPEAT-certified	Yes
	Energy Star-certified	Yes

¹ VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400.
² PANTONE Validated and PANTONE SkinTone Validated.
³ PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.
⁴ UL, LLC is a global safety certification company operating the standards for safety, security, sustainability.
⁵ TCO Certified, generation 9. TCO Certified is a global sustainability certification for IT products, available for computers, mobile devices, display products and data center products. Criteria cover both social and environmental sustainability and enable circular solutions. Compliance with criteria is independently verified. TCO Certified is a third-party certification in accordance with ISO 14024.
⁶ Requires ViewFinity to be plugged into internet modem via a LAN cable. Internet speeds vary by provider and region.

The recognition, a first for any global TV manufacturer, was awarded to Samsung QLED TVs for their true color expression of over 2,000 Pantone colors, as well as and newly added 110 skin tone shades.

Samsung Newsroom spoke to Ed Hattenberger, Senior Technical Product Manager at Pantone, who has accumulated over 20 years of experience in the color industry and manages the Pantone Validated program.

△ Ed Hattenberger, Senior Technical Product Manager at Pantone

Q. What is your current role and what does it entail?

A. As a senior technical product manager, I use my knowledge of color to help companies realize their creative vision from design and specification through to final production. I also lead the innovation of various digital color products at Pantone, including Pantone Validated, our patent-pending color testing process for displays and printers that ensures products can simulate the full range of Pantone Colors and skin tones and in doing so meet Pantone’s exacting criteria.

Q. Why is accurate color reproduction so important for consumer TVs and how did the Pantone Validated program set out to improve this?

A. Today’s consumers want brands that represent equality, inclusivity and authenticity, and true color fidelity from their viewing experience plays an essential role. Regardless of the medium — physical or digital — consumers seek out and invest in products that reflect this. Pantone Validated provides an added layer of confidence to the consumer that the colors and skin tones seen on a screen are authentically reproduced according to the definitions found in Pantone Color and SkinTone guides and related Pantone Validated processes.

“During our measurement testing, we found that Samsung’s Quantum Dot technology provides the full range of colors even at peak brightness.”

Q. To readers not familiar with Pantone Validated, what does the achievement of this approval signify? Can you tell us in simple terms the standards a display has to meet? Why should consumers look out for the Pantone Validated check mark when purchasing their Samsung product?

A. The Pantone Validated logo signifies that a product, such as a Samsung HDR TV or Display, meets Pantone’s rigorous testing and calibration requirements for reproducing real world Pantone Colors and skin tones with a high level of color fidelity. Our Pantone Validated process was created by color scientists and technicians at Pantone with decades of color experience. It uses a stringent, patent-pending testing process that leverages advanced X‑Rite and Pantone color management technology. Over the past decade, we have tested and qualified hundreds of consumer and professional color devices from leading manufacturers worldwide.

Q. Samsung has received two awards — Pantone Validated and Pantone SkinTone Validated. Can you briefly describe what Pantone SkinTone Validated means to consumers and how it is different from Pantone Validated?

A. Pantone Validated uses the universally recognized Pantone Matching System (PMS) digital library and objectively tests more than 2000+ Pantone colors. For Samsung, we tested the PMS colors in High Dynamic Range (HDR) mode for maximum color rendering capabilities.

Pantone SkinTone Validated is an extension of the Pantone Validated program and tests color reproduction based on 110 unique skin tones, all of which can be found in the Pantone SkinTone Guide. This guide is the first scientifically based guide integrating the physical measurements of thousands of actual skin tones from the full spectrum of ethnicities, geographical zones and ages.

Pantone SkinTone Validated ensures that tested models from leading TV and display companies can accurately represent the world’s palette of skin tones. This helps brands demonstrate to consumers that their products and technology are more inclusive than ever.

Q. In your experience with Samsung TVs, what stands out to you about the Pantone Validated qualifications these models have received? Can you tell us any interesting facts or data points that demonstrate how Samsung TVs received Pantone Validated approval?

A. Samsung is the world’s first HDR TV and Display manufacturer to participate in and receive Pantone Validated and Pantone SkinTone Validated. This is a testament to Samsung’s commitment to being a market leader. Their confidence in adopting Pantone Validated is steadfast proof of their desire to deliver world-class TV and display products.

Q. Samsung’s Quantum Dot technology is all about color. Instead of producing standard blues and reds, it displays highly specific blues and reds, providing an intense level of accuracy in color reproduction. What role do you think this has played in achieving Pantone Validated?

A. During our measurement testing, we found that Samsung’s Quantum Dot technology provides the full range of colors even at peak brightness. Because the Pantone SkinTone Validated testing process is extremely meticulous, it will quickly call out any deviation from its target Pantone SkinTone Colors at a variety of brightness levels. Samsung’s HDR and Quantum Dot technology and related capabilities enable these televisions to achieve and maintain the color fidelity requirements to become Pantone SkinTone Validated.

“Samsung is the world’s first HDR TV and Display manufacturer to participate in and receive Pantone Validated and Pantone SkinTone Validated. This is a testament to Samsung’s commitment to being a market leader.”

 Q. What do you believe is in store for the future of Pantone?

A. Pantone remains committed to color communication and inspiration. We are working on solutions that help brands and creators bridge the digital and physical worlds and ensure a consistent customer experience — in person, on a screen or in the meta. We will continue to develop innovative digital products that support today’s digital content workflows. Together with products and technology from X-Rite, Pantone solutions can help realize the creative intent in the final form of any brand’s product.