Keeping true to a ‘Games Wide Open,’ Samsung unlocked new perspectives and infinite possibilities for athletes and fans with Galaxy innovations during the Olympic and Paralympic Games.

Samsung Newsroom revisited some unforgettable moments from the Olympic and Paralympic Games Paris 2024 to see how Samsung’s spirit of ‘Open always wins’ was brought to life.

Winning Smiles: 293 Victory Selfies Taken

The new Galaxy Z Flip6 Olympic Edition helped athletes capture and share lifelong memories at Paris 2024 through the introduction of the Victory Selfie — allowing medalists to create a visual memory book from their own perspective for more personalized photos instead of the ones traditionally taken by accredited media.

▲ (From left) Adam Peaty of Team Great Britain, Nicolo Martinenghi of Team Italy and Nic Fink of Team USA take a Victory Selfie after competing in the men’s 100-meter breaststroke swimming competition. (Photo by Mustafa Yalcin / Anadolu / Getty Images)

▲ (From left) Song Xiao of Team People’s Republic of China, Saysunee Jana of Team Thailand and Beatrice Maria Vio Grande of Team Italy pose for a selfie in the mixed zone after the wheelchair fencing women’s foil category B medal ceremony. (Photo by Tullio M. Puglia / Getty Images)

Meaningful Connections: Nearly 17,000 Athletes Received the Galaxy Z Flip6 Olympic Edition

Exclusively designed for the Olympic and Paralympic Games Paris 2024, the Galaxy Z Flip6 Olympic Edition was a hit among athletes as they connected with family, friends and fans in new ways. The first-ever Olympic Edition powered by Galaxy AI, the device offered a full suite of features and customized services that elevated the athletes’ experience and helped them celebrate camaraderie beyond the competition.

▲ Team South Africa takes a selfie with the Galaxy Z Flip6 Olympic Edition at Olympic rendezvous @ Samsung | Village Plaza. (Photo by Samsung)

▲ Team France takes a selfie with the Galaxy Z Flip6 Olympic Edition at Olympic rendezvous @ Samsung | Village Plaza. (Photo by Samsung / Getty Images)

Powered by Galaxy: Almost 15,000 Galaxy Devices Utilized by Organizers

Staff and volunteers, the backbone of Games-time operations, kept the Olympic and Paralympic Games Paris 2024 running with a collection of nearly 15,000 Galaxy devices — including more than 7,100 Galaxy smartphones, 2,500 Galaxy Tab series tablets and 5,200 Galaxy Book series laptops. The Galaxy ecosystem’s seamless integration helped deliver a smooth experience for athletes and fans in attendance.

▲ Staff and volunteers use Galaxy Book laptops in the back office at Place de la Concorde. (Photo by Samsung)

Closer Than Ever: A New View of All the Action With 250+ Smartphones, 360 Days of Testing and Over 100 Experts

Samsung opened the Olympic and Paralympic Games Paris 2024 to millions of fans watching from around the world. In collaboration with the International Olympic Committee (IOC) and Olympic Broadcasting Service (OBS), more than 200 Galaxy S24 Ultra smartphones were installed on the boats used in the Olympic Games opening ceremony on the Seine River and the sailing competition in Marseille. Footage was transmitted by Orange through a newly installed, private 5G network and brought fans closer to the excitement.

▲ A Galaxy S24 Ultra is placed on the bow of Team Great Britain’s boat during the opening ceremony on the Seine River. (Photo by Samsung / Getty Images)

▲ A Galaxy S24 Ultra is installed on the boat of Isaac McHardie and William McKenzie of Team New Zealand as they compete in the men’s skiff 49er class at Marseille Marina. (Photo by Phil Walter / Getty Images)

Olympic rendezvous @ Samsung Experience Pop-Ups: Lifelong Memories for More Than 380,000 Visitors Around the World

Athletes and fans enjoyed Olympic rendezvous @ Samsung pop-up experiences across Paris (Champs-Elysees 125, Square Marigny and Village Plaza) in record numbers. More than 380,000 visitors experienced the latest Galaxy innovations firsthand and learned how Samsung’s technology evolved with the Olympics for almost four decades.

Fans got a chance to meet their heroes with surprise drop-ins from some Team Samsung Galaxy athletes at Olympic rendezvous @ Samsung l Square Marigny and inspiring “Chats with Team Samsung Galaxy” sessions at Olympic rendezvous @ Samsung l Champs-Elysees 125.

As for athletes, they were able to bask in the Olympic spirit at the Samsung experience pop-up space at the Olympic and Paralympic Village, discover how the latest Galaxy AI on their Galaxy Z Flip6 Olympic Edition could help them make the most of their Paris 2024 experience, and indulge in the iconic pin trading tradition, as some of the lifelong memories they will take home with them.

▲ Fans and visitors line up to enter Olympic rendezvous @ Samsung | Champs-Elysees 125. (Photo by Samsung / Getty Images)

▲ (From left) Team Samsung Galaxy members Johanne Defay, Sunny Choi and Karam Singh pose for their own Victory Selfie at Olympic rendezvous @ Samsung | Champs-Elysees 125. (Photo by Samsung / Getty Images)

▲ Team Samsung Galaxy athletes pose together for a group picture after visiting Samsung experience pop-up space at the Olympic and Paralympic Village. (Photo by Samsung / Getty Images)

A New Spin on Tradition: More Than 350,000 Samsung Olympic Games Pins Distributed to Fans and Athletes

Samsung Olympic Games Pins truly took over the Olympic rendezvous @ Samsung pop-up experiences as fans of all ages traded pins with one another and took part in a historic tradition. A testament of the amazing spirit of unity that took over the City of Lights this summer, the joy witnessed was truly heartwarming as fans collected keepsakes that will forever remind them of these Games wide open with Galaxy.

▲ Fans at Olympic rendezvous @ Samsung | Square Marigny participate in the Samsung Olympic Games Pin Master Challenge. (Photo by Samsung / Getty Images)

Hassan has been chasing challenges her whole life. At the Olympic Games Tokyo 2020, she fell during the women’s 1,500-meter race and yet went on to qualify for the semi-finals. She was almost hit by a motorbike while grabbing water at the 2023 London Marathon but went on to win gold at her first competitive marathon ever. The Olympic Games Paris 2024 was no exception. Hassan set the extremely ambitious goal of competing in three consecutive long-distance races over the span of one week.

▲ Sifan Hassan of Team Netherlands competes in the women’s marathon. (Photo by Michael Steele / Getty Images)

Samsung Newsroom caught up with Hassan shortly after her epic performance in Paris to learn more about her Olympic experience and find out what drives her.

▲ Sifan Hassan

Q. Competing in three long-distance events at the Olympic Games Paris 2024 was an ambitious choice — but ambition seems to be your trademark. What motivates you to take on these seemingly impossible challenges?

I’m a curious person, and I get bored with routines. Training for something I had already done in Tokyo felt repetitive. I wanted to try something new that no one else or only a few others had done before. It seemed hard, but I wanted to see just how hard it was. That’s what motivated me!

Q. How did you start preparing to compete in all three events? Did you develop a unique strategy to tackle each one?

I always try to be a complete athlete and train for different distances. The marathon was probably the most important event to me at the Olympic Games, so I focused a lot on it. But I gave the other distances the same dedication to be ready for anything.

Q. How did technology support your journey to the Olympic Games Paris 2024? Were there any specific tools or devices that made a difference in your training or performance?

I am often away from my family and friends for altitude training and races, so being able to video call them when I want using my Galaxy S24 Ultra is crucial. I also own a Galaxy wearable device connected my smartphone which is so lightweight that I forget I have it on when running. The device shares insights to help me know and listen to my body better — especially when it comes to sleep, an essential part of my training.

Q. You took the lead in the final sprint and set a new Olympic Games record. How did you feel?

To be honest, it felt like a firework went off in my head. I stayed focused all the way to the finish line, even up to the last 10 meters, because I was afraid of falling. In a marathon, you never know what can happen. It was just pure happiness when I crossed the finish line.

Q. You competed in the marathon just 35 hours after winning the bronze medal in the 10,000–meter race. How did you manage to rest and recover in such a short amount of time?

I knew sleep and nutrition were going to be key from the start — not just in between the 10,000-meter race and the marathon but throughout the entire Olympic Games. I tried to stay away from any distractions and got as much sleep as possible!

▲ (From left) Silver medalist Beatrice Chebet of Team Kenya, gold medalist Faith Kipyegon of Team Kenya and bronze medalist Sifan Hassan of Team Netherlands pose for a Victory Selfie after the women’s 5,000-meter final. (Photo by Andy Astfalck / BSR Agency / Getty Images)

Q. It was the first time the women’s marathon medal ceremony was held at the closing ceremony. How did that feel?

To think that millions of people were watching felt very special. It was nice to have my fellow Dutch athletes right next to me on the course, cheering me on.

Q. In the Voices of Galaxy video, you mentioned the importance of maintaining a strong mindset as an Olympic athlete. What are some ways you stay focused and positive?

I always try to be grateful for everything I’ve accomplished. Before the Olympic Games, I was already thankful just to have qualified for different events and to be able to compete. You can’t take everything for granted and simply move on from achievements you’ve worked hard for. It’s important to recognize how far you’ve come and appreciate the progress.

▲ Sifan Hassan of Team Netherlands celebrates after winning the women’s marathon. (Photo by Cameron Spencer / Getty Images)

Q. You completed the marathon at the Olympic Games Paris 2024 in 2 hours, 22 minutes and 55 seconds. While this is an incredibly fast time, running for that long still requires immense mental endurance. What went through your mind during the run?

Racing is the most exciting part! I just focused on staying with the lead pack for as long as possible.

Q. Do you have a message for your fellow Team Samsung Galaxy members who are competing at the Paralympic Games Paris 2024?

I am so inspired by the athletes. They know better than anyone else that the human mind is unbelievably powerful. I wish them the best!

Q. What challenge are you taking on next?

It’s a tough question to answer. The Olympic Games are obviously the highest point in our sport, so this was the big goal. I plan to take some time to appreciate everything I’ve done to get here and carefully think of next steps as I return to training!

Q. What’s your message to the next generation who looks up to you and is inspired by your achievements and drive?

Sports are so important. They make you healthier, help you live longer and encourage you to set goals in all areas of your life. Please exercise and try to inspire the people around you to do the same!

Aligned with this vision, Samsung Electronics provided nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to all athletes participating in the Paralympic Games to further enrich the unforgettable experience of a “Games Wide Open.” The new device is packed with a full suite of useful pre-loaded apps and is enhanced with Galaxy AI and accessibility features that demonstrate Samsung’s belief in the power of technology to create a more inclusive world.

During the Paralympic Games, Samsung invited athletes to the Olympic rendezvous @ Samsung | Village Plaza pop-up experience to show them the latest Galaxy AI and accessibility features – and how the features can open and enhance their Games-time experience, as well as their daily lives, like never before.

▲ Paralympians Paris 2024 and teammates gather for a bespoke workshop at the Olympic rendezvous @ Samsung | Village Plaza.

More Open Communication With Interpreter

Athletes had the chance to test out Interpreter, which breaks down language barriers through real-time translations powered by Galaxy AI. A key feature when traveling or, in this case, meeting and engaging with fellow athletes from around the world, Interpreter has been helping everyone at Paris 2024 communicate with ease.

After attending a workshop with Samsung’s product specialists, Wesley Kimeli Sang (Para Athletics, Kenya) contemplated how Interpreter would allow him to better connect with other athletes during his time in Paris and beyond. “Interpreter can help us in many ways because sometimes we cannot communicate with other athletes. For example, some speak Arabic and others speak French,” Kimeli Sang said. “But this is very good for communication because we can speak fluently in our own language, and they can understand in their native languages.”

▲ Para athlete Wesley Kimeli Sang, Team Kenya, explores the Galaxy Z Flip6 Olympic Edition’s Interpreter during a live demonstration.

▲ Para athlete Wesley Kimeli Sang, Team Kenya, uses the Galaxy Z Flip6 Olympic Edition’s Interpreter for English to French translation with a Samsung product specialist.

▲ Members of Team Colombia discover the Galaxy Z Flip6 Olympic Edition’s Interpreter.

 A New Perspective With Bixby Vision for Accessibility

Athletes also learned more about Bixby Vision for accessibility, which helps visually impaired users experience the world around them by verbally describing what it sees. The feature has several accessibility subfeatures including Scene Describer, which describes captured or downloaded images and Object Identifier, which detects and identifies specific objects right in front of users. Text Reader, meanwhile, recognizes and reads out text. Color Detector, another subfeature, identifies and reads out colors present in users’ surrounding areas.

One athlete Bixby Vision impressed in particular was Kada Boualia (Goalball, France). Goalball is a team sport designed for the visually impaired, and Boualia knows firsthand how significant Bixby Vision’s functions are. “It’s going to be an incredible help for people with low vision because it will describe the environment,” Boualia said. “We used to have to go through an online app but it’s great that this phone already has this feature on it.”

▲ Goalball player Kada Boualia, Team France, tries out the Galaxy Z Flip6’s Bixby Vision at the Olympic rendezvous @ Samsung | Village Plaza.

“The accessibility world is adapting, and it is getting easier for individuals with visual impairments,” said Evan Molloy (Para Judo, Great Britain). “For people with visual impairments, to be able to use devices and not having to ask people to read things is really important.”

Epic Moments, Shared With Galaxy

At the Olympic rendezvous @ Samsung | Village Plaza, athletes used the Galaxy Z Flip6 Olympic Edition’s Flex Mode to capture special moments and share them with their friends and teammates. The Paralympians tried out various photography methods such as ‘Show Palm’ or voice commands to capture selfies more conveniently and share them with friends to make Paris 2024 an unforgettable experience.

When Team Samsung Galaxy’s Desirée Vila (Para Athletics, Spain) came to visit the Olympic rendezvous @ Samsung | Village Plaza, she was keen to try out new and efficient ways of capturing and sharing photos with friends at the Selfie Zone. “Especially for group pictures, I’m always the one using the phone or setting the timer and I’m not very fast with these prosthetics,” Vila said. “So for me, it’s really convenient to be able to just stay put without having to run and take the picture.”

▲ Para athlete and Team Samsung Galaxy member Desirée Vila of Team Spain poses using the Galaxy Z Flip6’s ‘Show Palm’ command to capture a photo to share with friends and family.

▲ Marathon guide Valentin Poncelet (L), Paralympic Marathon runner Martin Clobert (C) and marathon guide Sebastien Thirion (R) from Team Belgium use the Galaxy Z Flip6 Olympic Edition’s ‘Show Palm’ to pose for an impromptu Victory Selfie with Men’s T54 1500m gold medalist Jin Hua, Team People’s Republic of China.

A Tour of Paris With Galaxy AI

In other demonstrations, athletes used Galaxy AI’s Circle to Search and Browsing Assist features to uncover hidden gems in Paris and make the most of their time in the host city. Also supporting them were key accessibility features such as Magnification, which enhances readability for those with low vision through screen zoom.

During his visit to the Olympic rendezvous @ Samsung | Village Plaza, Martin Clobert (Paralympic Marathon, Belgium) highlighted how accessibility features can support daily life for individuals with visual impairments. “I think for me, as I am visually impaired, technology is important. I can’t see small details, so using Magnification makes reading, or posting something on social media easier,” Clobert explained.

▲ Paralympic Marathon runner Martin Clobert, Team Belgium, tries out the Samsung Galaxy Z Flip6 at the Olympic rendezvous @ Samsung | Village Plaza.

▲ Goalball Player Nabil Baich, Team France, explores the Galaxy Z Fold6 at Olympic rendezvous @ Samsung | Village Plaza.

Since its opening ceremony, the Paris 2024 Paralympic Games have been showcasing incredible sporting achievements and the impact of inclusivity in sport and society. As a Worldwide Paralympic Partner, Samsung is committed to developing meaningful innovations that are accessible to everyone and opening new possibilities for para athletes across the world.

In collaboration with the International Paralympic Committee (IPC) — and continuing the spirit of Paris 2024’s “Games Wide Open” slogan — Samsung Electronics introduced a new take on the fan favorite Victory Selfie for the Paris 2024 Paralympic Games to give Paralympians a chance to share their own epic memories with fans around the world.

To ensure the best experience for athletes, the moment took place in a more intimate setting in the Mixed Zone at select competitions including Para Taekwondo, Para Athletics and more.

Paralympians from around the world came together to once again celebrate the camaraderie behind the competition and pose with their competitors, to create a moment they will never forget with Galaxy. The pictures were automatically uploaded to the Athlete365 app, so that Paralympians could share them with family, friends and fans worldwide.

Samsung Newsroom selected some of the best shots from the Paris 2024 Paralympic Games medal ceremonies below.

▲ (From left) Silver medalist Luis Mario Najera of Team Mexico, gold medalist Asadbek Toshtemirov of Team Uzbekistan, and bronze medalists Jeonghun Joo of Team Republic of Korea and Alireza Bakht of Team Islamic Republic of Iran pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Men’s K44 -80kg medal ceremony on day three of the Paris 2024 Paralympic Games at Grand Palais on August 31, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Guljonoy Naimova of Team Team Uzbekistan, gold medalist Amy Truesdale of Team Great Britain, and bronze medalists Rajae Akermach of Team Morocco and Eleni Papastamatopoulou of Team Greece pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Women’s K44 +65kg medal ceremony on day three of the Paris 2024 Paralympic Games at Grand Palais on August 31, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Fatih Çelik of Team Türkiye, gold medalist Imamaddin Khalilov of Team Azerbaijan, and bronze medalists Juan Diego Garcia Lopez of Team Mexico and Juan Eduardo Samorano of Team Argentina pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Men – K44 – 70kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Djelika Diallo of Team France, gold medalist Ana Carolina Silva de Moura of Team Brazil, and bronze medalists Christina Gkentzou of Team Greece and Lisa Kjaer of Team Denmark pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Women K44 -65kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Gamze Gurdal of Team Türkiye, gold medalist Yujie Li of Team People’s Republic of China, and bronze medalists Palesha Goverdahan of Team Nepal and Silvana Mayara Cardoso Fernandes of Team Brazil pose for a Victory Selfie with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo Women’s – K44 – 57kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Bronze medalist Antonino Bossolo of Team Italy, silver medalist Bolor-Erdene Ganbat of Team Mongolia, bronze medalist Ayoub Adouich of Team Morocco, and gold medalist Mahmut Bozteke of Team Türkiye pose for a Victory Selfie with the Samsung Z Flip6 Olympic Edition in the mixed zone after the Para Taekwondo K44 -63Kg medal ceremony on day two of the Paris 2024 Paralympic Games at Grand Palais on August 30, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist He Shanshan of Team People’s Republic of China and her guide Junjie You, gold medalist Yayesh Gate Tesfaw of Team Ethiopia and her guide Kindu Sisay Girma, and bronze medalist Louzanne Coetzee of Team South Africa and her guide James Boit pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Women’s 1500m T11 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Timothee Adolphe of Team France and his guide Jeffrey Lami, gold medalist Enderson Santos of Team Venezuela and his guide Eubrig Jose Maza Caraballo, and bronze medalist Guillaume Junior Atangana of Refugee Olympic Team and his guide Donard Ndim Nyamjua pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Men’s 400m T11 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Caiyun Zuo of Team People’s Republic of China, gold medalist Lijuan Zou of Team People’s Republic of China, and bronze medalist Dayna Crees of Team Australia pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Women’s Javelin Throw F34 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Elizabeth Rodrigues Gomes of Team Brazil, gold medalist Gloria Zarza Guadarrama of Team Mexico, and Nurkhon Kurbanova of Team Uzbekistan pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Women’s Shot Put – F54 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Yogesh Kathuniya, of Team India, bronze medalist Konstantinos Tzounis of Team Greece, and gold medalist Claudiney Batista of Team Brazil pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Men’s Discus Throw – F56 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Niko Kappel of Team Germany, gold medalist Bobirjon Omonov of Team Uzbekistan, and bronze medalist Huang Jun of Team People’s Republic of China pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the Men’s Shot Put – F41 medal ceremony on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

▲ (From left) Silver medalist Daniel Wagner Jørgensen of Team Denmark, gold medalist Ezra Frech of Team USA, and bronze medalist Vinícius Gonçalves Rodrigues of Team Brazil, pose for a photo with the Samsung Galaxy Z Flip6 Olympic Edition in the mixed zone after the medal ceremony of Men’s 100m – T63 on day five of the Paris 2024 Summer Paralympic Games at Stade de France on September 02, 2024 in Paris, France. (Photo by Getty Images / Samsung)

To celebrate breaking’s debut at Paris 2024 and the second Olympic Games appearance of surfing and skateboarding, Samsung is embracing the close-knit communities of each sport and showcasing some of their biggest stars. Team Samsung Galaxy members Grace “Sunny” Choi (Breaking, USA), Johanne Defay (Surfing, France) and Karam Singh (Breaking, Great Britain) joined Samsung for Chat with Team Samsung Galaxy — an exclusive conversation in which they opened up about their sports’ recognition on a global stage and what this means to the communities standing behind them.

Samsung Newsroom joined fans and media at Olympic rendezvous @ Samsung | Champs-Elysees 125 on August 10 to hear more about the trailblazing athletes’ journey to the Olympic Games.

▲ (From left) Team Samsung Galaxy members Karam Singh, Johanne Defay and Sunny Choi connect with fans and media at Olympic rendezvous @ Samsung | Champs-Elysees 125.

Breaking, skateboarding and surfing — along with their communities — reflect Samsung’s campaign theme of “Open always wins” which centers around the core belief that anything is possible with an open mind. In line with this, Samsung developed a three-part docu-series focusing on the new Olympic Games sports.

Chat with Team Samsung Galaxy featured a screening of two of these films — “Breaking Boundaries,” developed in close collaboration with Pro Breaking Tour (PBT), and “Next Wave,” developed in close collaboration with World Surf League (WSL). In the videos, Team Samsung Galaxy athletes and industry legends share their perspectives on the new sports and celebrate their communities.

▲ Screening of the docu-series at Olympic rendezvous @ Samsung | Champs-Elysees 125

The moderator kickstarted the discussion by asking Singh about his community back in Derby, England, and what it meant to breakers there for the sport to be part of the Olympic Games. The breaker also discussed his own personal mission of supporting the next generation and helping them pursue their passions against all odds.

“Thanks to the Olympics, now your parents and grandparents will know what breaking is. It’s going to have a huge impact on the community and young kids out there who are striving for greatness,” he said. “Just remember, it’s all about the journey. No matter what life throws at you, stay open to the opportunities it brings.”

▲ Karam Singh of Team Great Britain

As Team France’s Olympic bronze medalist in surfing, Defay reflected on the importance of staying open-minded and embracing new experiences while recounting her experiences surfing in Teahupo’o, Tahiti.

“Paris 2024 has been such an amazing experience. Coming home with a bronze medal is just the cherry on top,” she said. “Surfing has taught me a lot of life lessons, and this was no exception. It’s so unpredictable, you never know what wave you’re going to get. You just have to keep an open mind and give it your all.”

▲ Johanne Defay of Team France

▲ (From left) Team Samsung Galaxy members Karam Singh, Johanne Defay and Sunny Choi answer questions from fans and media.

▲ (From left) Team Samsung Galaxy members Karam Singh, Johanne Defay and Sunny Choi discuss the road to the Olympic Games Paris 2024.

After an engaging discussion with the Team Samsung Galaxy members, El Abadi opened up the floor to fans and media for a special Q&A segment. Choi reflected on the importance of representation in competition and how the definition of success is personal.

“This whole journey has taught me to redefine what success looks like. It has taught me to trust myself, to believe in myself and to love myself,” she said. “I’m so happy I got a chance to compete in these Olympic Games and hopefully inspire young girls out there. As a young girl, I didn’t necessarily have someone out there that looked like me. I hope this will show them that they too can go for it.”

▲ Sunny Choi of Team USA

▲ Sunny Choi reacts to questions from fans in the audience.

After the event, fans had a chance to meet and pose with their favorite athletes for some group photos to commemorate the inclusive community that championed the athletes in the first place.

▲ (From left) Team Samsung Galaxy members Johanne Defay, Sunny Choi and Karam Singh pose for their very own Victory Selfie* at Olympic rendezvous @ Samsung | Champs-Elysees 125.

For more information about the three-part docu-series, check out:

• Concrete Dreams
• Breaking Boundaries
• The Next Wave

Samsung organized this event — high above the City of Light and steps away from the Olympic rendezvous @ Samsung | Champs-Élysées 125 — to empower athletes, influencers and guests to create lifelong memories with Galaxy. This occasion was the culmination of the #TeamGalaxy Connect program which brought together #TeamGalaxy members from around the world to interact with each other and develop content at Olympic Games Paris 2024 with Galaxy. With surprise musical performances by #TeamGalaxy’s Harry Hudson and Jaden Smith, the celebration gave attendees a special chance to experience, share and capture the magic of the Olympic Games Paris 2024.

Samsung Newsroom compiled the best moments from the Open to All Party below — reflecting on the road traveled to Paris 2024 and looking to what lies ahead.

Among the attendees were Team Samsung Galaxy athletes Alejandra Orozco Loza (Diving, Mexico) and Sarah Bee (Breaking, France); #TeamGalaxy influencers including Greysia Polii, a former badminton player and gold medalist; CrosOne from Pro Breaking Tour (PBT), who partnered with Samsung on the Breaking episode of the “Breaking Boundaries” docu-series.

Alejandra Orozco Loza, who just competed in her last Olympic Game and recently announced her retirement from professional diving, found the event to be particularly meaningful. “I’m so happy I got a chance to represent Mexico and Latin America as part of Team Samsung Galaxy,” she said. “I’m so grateful to everyone who supported me throughout my career.”

For #TeamGalaxy influencers, the celebration was an important stepping stone in fostering solidarity.

“Nothing builds a sense of community more than these events, because we can all get to know each other while coming from different backgrounds,” said health and fitness influencer Mayane Sarwat (@maya_sarwat, Egypt).

“We need these types of events to connect with each other, so we can build international relationships, exchange ideas and learn from one another,” said photography influencer Max Muench (@muenchmax, Germany). “The creativity in all of us … it gives us a sense of unity, of creating together as a team.”

For CrosOne, this event was a chance to celebrate Breaking’s Olympic Games debut. “I’ve never been to the Olympic Games,” he said. “This Olympics — this is such a cool experience. Breaking will be crazy. I just know it will be super emotional seeing the b-boys and b-girls on stage. We’ve worked so hard to get the sport to this platform. I can’t wait to soak it all in and cry my eyes out.”

▲ #TeamGalaxy’s Jaden Smith electrifies the stage at the Open to All Party.

▲ (From left) #TeamGalaxy influencers Max Muench, Anna Křepelová and Pelin Yar pose for a selfie.

▲ Team Samsung Galaxy member Alejandra Orozco Loza (Diving, Mexico) takes a selfie.

▲ #TeamGalaxy influencer Pelin Yar shares pictures from the Open to All Party.

▲ #TeamGalaxy’s Jaden Smith performs at the Open to All Party.

▲ #TeamGalaxy’s Harry Hudson performs at the Open to All Party.

▲ DJ D’artiste hypes up the crowd at the Open to All Party.

▲ (From left) Team Samsung Galaxy member Sarah Bee (Breaking, France) and #TeamGalaxy influencers Léo Bordessoule and Gabriel Rippe take a selfie.

▲ Team Samsung Galaxy members Alejandra Orozco Loza (Diving, Mexico) and Sarah Bee (Breaking, France) and #TeamGalaxy influencers Gabriel Rippe, Léa Pastore, Etienne Ca and Anne-Laure Saux pose for a selfie.

▲ (From left) DJ D’artiste and #TeamGalaxy’s Harry Hudson snap a selfie.

▲ (From left) Lu Espinosa (bboysweetlu) and Chris Wright (CrosOne) from Pro Breaking Tour take a picture.

▲ #TeamGalaxy influencer Mayane Sarwat describes epic memories from the Open to All Party.

Serving as the first smartphone on the Olympic Games podium, the Galaxy Z Flip6 Olympic Edition is equipped with Galaxy AI to help athletes communicate freely across different languages, share their Olympic Games experiences to the fullest and seamlessly prepare for their competitions. Medalists have also been capturing their moments of glory on the Olympic Games podium through Victory Selfies taken using the foldable.

Samsung Newsroom unboxed the Galaxy Z Flip6 Olympic Edition, designed to reflect Galaxy’s brand value of openness with the Olympic spirit.

First Impressions of the Galaxy Z Flip6 Olympic Edition

The golden track running across the neat black packaging and the folded Galaxy Z Flip6 in the middle are the first design elements to attract attention. Underneath the image are the Olympic rings, Paralympic agitos and Samsung logo — symbolizing the bond Samsung shares with the International Olympic Committee as a Worldwide Partner.

The Galaxy Z Flip6 Olympic Edition packaging consists of two boxes, one for the smartphone and another for the Flipsuit Case. The box with the device features the same track design as the outer packaging, whereas the box with the Flipsuit Case shows a vibrant mix of colors that heightens anticipation before unboxing.

Galaxy Z Flip6 With the Olympic Spirit

The Galaxy Z Flip6 Olympic Edition box contains the device, a USB-C cable and a brief user manual.

The most noticeable aspect of the Galaxy Z Flip6 Olympic Edition is the striking yellow color reminiscent of the Olympics. The Olympic and Paralympic emblems as well as the Samsung logo are engraved on the back of the device, adding a unique charm and representing the spirit of cooperation.

The Galaxy Z Flip6 Olympic Edition packs advanced technology into a compact form factor that fits inside the palm of one’s hand. The 50-megapixel rear wide-angle camera is powered by Galaxy AI— allowing athletes to capture and share special moments in the highest quality during the Games, including their Victory Selfies on the highly coveted Olympic Games podium.

Cover Screen Lights Up With Special Surprise Message Dedicated to Athletes

When Olympians turn on the device, they will be pleasantly surprised with a specially crafted welcome message. “You, the athletes, are the heart of the Olympic & Paralympic Movement” — the message reads, fully supporting those starring in the Games.

The Cover Screen and Main Display align with the colors of the Olympic flag for added fun. The theme on the cover screen (FlexWindow) depicts a running track from an athlete’s perspective to celebrate the significance of competing in the Olympics.

The circuit design that appears on the main screen when the device is unfolded symbolizes a circuit board, a core component of Samsung’s mobile innovations, and conveys the message that athletes are the heart and soul of the Olympics.

Various apps and services are available on the device for the athletes’ convenience. Pre-installed on the Galaxy Z Flip6 Olympic Edition are official Olympic apps including Athlete365 —which provides Olympic competition information and personalized content for athletes — and Paris 2024 — which provides general information on the Olympics such as event schedules and the medal rankings. Entertainment, shopping and gaming apps are included as well.

▲ (From left) The pre-installed “Galaxy Experience” app and the “Galaxy Skateboard” app

A Special Flipsuit Case for a Special Phone

The Flipsuit Case is an accessory that makes using the Galaxy Z Flip6 even more fun. Users can personalize their devices by attaching a NFC-equipped Flipsuit Card to the case and display an automatically synchronized animation of the card’s image on the cover screen.

The Galaxy Z Flip6 Olympic Edition comes with an exclusive Flipsuit Case and Flipsuit Card. Made of luxurious leather, the Flipsuit Card features an aesthetic color scheme inspired by the Olympic flag for a unique texture and feel.

▲ The front and back of the exclusive Flipsuit Card

▲ The Galaxy Z Flip6 Olympic Edition with its exclusive Flipsuit Case

The Galaxy Z Flip6 Olympic Edition delivers a never-before-seen Olympic Games experience. With its innovative mobile technologies, Samsung hopes to continue helping athletes and fans embrace their special moments and share the thrill of the Olympic Games Paris 2024 to the fullest.

From the Galaxy Z Flip6 Olympic Edition — provided to competing athletes at the Olympic and Paralympic Games Paris 2024 — to interactive programs at the Olympic rendezvous @ Samsung pop-up experiences, Samsung’s innovative technology is creating connections and fostering more meaningful communication among athletes and fans in Paris every day.

One standout Galaxy AI feature in the new Galaxy Z Fold6 and Galaxy Z Flip6 instantly translates real-time conversations and offers live translations when users speak face-to-face through the unique dual screens on the foldables. Since the start of the Olympic Games, the Interpreter feature in Galaxy devices has been opening up the City of Light and helping athletes, volunteers and visitors chat with each other.

“I travel a lot, and sometimes there is a language barrier,” said Team Samsung Galaxy member Wilma Anna Helena Murto (Athletics, Finland) who tested Interpreter when visiting Olympic rendezvous @ Samsung | Village Plaza alongside many other athletes. “This really makes a difference.”

“Same! I travel every month to many countries where people speak different languages,” added fellow Team Samsung Galaxy member Alessandro Mazzara (Skateboarding, Italy). “I will use it for sure.”

▲ (From left) Team Samsung Galaxy members Alessandro Mazzara of Team Italy and Wilma Anna Helena Murto of Team Finland test out Interpreter on Samsung Galaxy Z Flip6.

▲ (From top to bottom) Tyler Bindon of Team New Zealand and Claudio Stecchi of Team Italy experience Interpreter on Samsung Galaxy Z Flip6.

▲ (From top to bottom) Zorana Arunovic of Team Serbia and Jae-Kyung Lee of Team Republic of Korea try out Interpreter on Samsung Galaxy Z Flip6.

Fans across Paris — who have been lining up at Olympic rendezvous @ Samsung at Champs-Elysees 125 and Square Marigny to experience the latest Galaxy devices — agree as well.

“I can see how helpful the translation feature would be,” said Josefine Christoffersen, a visitor from Sweden who speaks Swedish and English. Since arriving on Saturday, she has enjoyed meeting people from all over the world at her first visit to the Olympic Games.

So far, Christoffersen has cheered on her favorite athletes while watching athletics, beach volleyball and handball. On Tuesday, she tried her hand at the Samsung Olympic Games Pin Master Challenge at Olympic rendezvous @ Samsung | Square Marigny.

▲ Visitor Josefine Christoffersen poses at Olympic rendezvous @ Samsung | Square Marigny.

Siqi Chen, a student from China, has been living in France for five years. She visited Olympic rendezvous @ Samsung | Champs-Elysees 125 to check out the latest Galaxy AI innovations.

“Since moving to France, I’ve been traveling all around Europe and visiting lots of other countries,” said Chen who speaks Chinese, English and French. “Interpreter is very helpful and convenient in these moments — when I visit Spain, for example, I can speak Spanish using Galaxy AI!”

▲ Student Siqi Chen tests out Interpreter on Samsung Galazy Z Flip6 at Olympic rendezvous @ Samsung | Champs-Elysees 125.

Kenny Goma, a Samsung promoter at Olympic rendezvous @ Samsung | Champs-Elysees 125, has been engaging with fans and visitors from around the world. Originally from Martinique, he has been living in Paris for 12 years and working at the pop-up experience since it opened in early May.

“People have been impressed when I show them the cover screen,” said Goma. “Even if it’s hard for them to hear, they can read the translation on the screen which is so helpful. They don’t even have to be connected to the network. They immediately recognize the impact, and it’s one of the most popular features here at the pop-up experience.”

▲ Samsung promoter Kenny Goma demonstrates Interpreter for visitors at the Olympic rendezvous @ Samsung | Champs-Elysees 125.

The benefits of Galaxy AI are making a difference for the thousands of volunteers who are helping ensure the Paris 2024 Olympics is a smooth and fun experience for all. Emmanuel Mantilla Jr. from the Philippines has been in Paris since July 25 to volunteer at the Olympic Games for the first time.

“My first few days here were a little overwhelming because even though I speak several languages, I don’t speak French,” said Mantilla Jr. who has been stationed at Saint-Quentin-en-Yvelines. “People thought maybe I couldn’t help them.”

“But Interpreter has been so helpful — not only for communicating with visitors but also with my fellow volunteers. I’ve been using the feature on my Galaxy S24 Ultra with many of the French colleagues in my volunteer group, and we all love it,” he added.

▲ Paris 2024 Volunteer Emmanuel Mantilla Jr. explains how he has been using Interpreter to communicate with fellow volunteers.

“There are always a lot of tourists in Paris, particularly on the Champs-Elysees,” said Goma. “But there are even more people here for the Olympic Games. This is the perfect opportunity to showcase Galaxy AI’s live translation capabilities, especially for all the visitors who don’t speak French. Now, they can celebrate together — whether at the Olympic Games or in everyday life.”

▲ Visitors line up to experience the latest Galaxy AI innovations at Olympic rendezvous at Samsung | Champs-Elysees 125.

The Paris 2024 Olympics isn’t just about competition — it’s about celebrating humanity and bringing the world together. Samsung is making this Olympic experience truly unforgettable through connections that are stronger and more seamless than ever.

Yet, behind the packed stadiums and world-class competitions sits a task force of staff and volunteers working around the clock to ensure that Games-time operations run smoothly.

▲ Staff and volunteers use Samsung Galaxy Book laptops in the back office at Place de la Concorde.

Paris 2024 organizers utilized nearly 15,000 Galaxy devices — including more than 7,100 Galaxy smartphones, over 2,500 Galaxy Tab series tablets and 5,200 Galaxy Book series laptops — to support its task force across the IOC, Organising Committees for the Olympic Games (OCOG), Olympic Broadcasting Services (OBS) and International Federations. From managing ticketing systems and stadium entry to facilitating event broadcasts, Galaxy devices have been used by staff or volunteer to deliver efficient and seamless operations throughout the Olympic and Paralympic Games Paris 2024.

▲ A volunteer uses a Galaxy smartphone to scan a visitor’s accreditation at the entrance of the stadium at Place de La Concorde.

“Behind the scenes, the pace at which we have to work and the level of coordination required is unprecedented — especially when you consider the international nature of the Olympic and Paralympic Games,” said Bruno Marie-Rose, Director of Technology and Information Systems at the Olympic and Paralympic Games Paris 2024. “We are reliant on the technology we’re using to ensure operations run smoothly. A homogenous system of Galaxy devices allows our teams to support visitor inquiries and complete operational requests more efficiently and effectively, helping us deliver the best Games-time experience.”

“The latest additions to our Galaxy ecosystem take productivity and connectivity to the next level. Having Galaxy innovations recognized by the IOC is an honor,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business at Samsung Electronics. “The Olympic and Paralympic Games are not only some of the world’s most prestigious events, but they are also some of the most complex to manage. With our partners, we’re proud to provide best-in-class mobile technology for the Olympics and Paralympic Games Paris 2024 organizers and fans.”

Besides equipping the task force with cutting-edge technology to drive Games-time operations, Samsung provided an exclusively designed Galaxy Z Flip6 Olympic Edition smartphones to each athlete participating in the Olympic and Paralympic Games Paris 2024. The foldable supports athletes with everything from navigating around the city with pre-loaded apps and services to overcoming language barriers thanks to the Interpreter feature on Galaxy AI.

Fans in Paris for the Olympic and Paralympic Games can try out the Galaxy Z Flip6 Olympic Edition smartphone and other Galaxy innovations at Olympic^TM rendezvous @ Samsung | Champs-Élysées 125 and Olympic^TM rendezvous @ Samsung | Square Marigny. Through a series of special summer events, visitors can discover how Samsung technology has evolved with every Olympic Games, explore the latest Galaxy innovations, discover new ways to create and communicate with Galaxy AI and even win a chance to collect exclusive Samsung Olympic Games Pins.

• The Olympic^TM rendezvous @ Samsung | Square Marigny is open from 10 a.m. to 10 p.m. until August 11 for the Olympic Games and between August 29 and September 8 for the Paralympic Games.
• The Olympic^TM rendezvous @ Samsung | Champs-Élysées 125 is open from 10 a.m. to 8 p.m. from Monday to Saturday and 11 a.m. to 8 p.m. on Sundays until October 31.

▲ Samsung Electronics’ Rio 2016 Olympic Games Pin promotion features 22 Olympic Games sport-themed pins, as well as eight Rio de Janeiro themed pins and a Rio 2016 decorated pin board.

Samsung Electronics put a new spin on a long-standing tradition at the Olympic Games Paris 2024 with the Samsung Olympic Games Pin Masters Challenge, one of many ways the company is opening the Olympic Games experience to all.

Fans are invited to join several Galaxy AI-powered challenges at the Olympic rendezvous @ Samsung pop-up experiences across Paris (Champs-Elysees 125, Square Marigny and Village Plaza) for a chance to collect 16 specially created pins — including the extremely rare Golden Pin — and become a Samsung Olympic Games Pin Master.

Made from recycled aluminum from Galaxy smartphones, the 16 innovative and highly collectible Samsung Olympic Games Pins were designed by French illustrator Jean André. Eleven Classic Pins represent four Olympic sports — breaking, skateboarding, sport climbing and surfing — and four Paralympic sports — blind football, para athletics, wheelchair basketball and wheelchair tennis. In addition, there are four Special Pins with three-dimensional Parisian landmarks and the Golden Pin.

Each Samsung Olympic Games Pin Master who collects all 16 pins will receive a new Galaxy Z Flip6 and a chance to win a round-trip package for two to attend the 2026 Milano Cortina Olympics.

▲ Samsung Olympic Games Pin Master Ben Choi shows off his pin board at the Olympic rendezvous @ Samsung | Square Marigny. (Photo by Samsung)

Samsung Newsroom interviewed four Samsung Olympic Games Pin Masters of Paris 2024, 8-year-old Ben Choi visiting from the United States, 12-year-old Thomas Tamarelle and 13-year-old Noahm from France.

Choi, from California, achieved this feat at his first-ever Olympic Games — but it’s not the first for his family. Changhwan Kim, Choi’s great-grandfather, competed at the Olympic Games Tokyo 1964 as the first Olympic fencer from South Korea. Ari Kim, Choi’s mother, attended the Olympic Games Seoul 1988 when she was six.

▲ Samsung Olympic Games Pin Master Ben Choi poses with his parents in front of the Olympic rendezvous @ Samsung | Square Marigny. (Photo by Samsung)

The Olympic Games Paris 2024 marks Choi’s first time collecting pins. His goal was to take home the new Galaxy Z Flip6 — a mission the young boy accomplished by becoming a Samsung Olympic Games Pin Master.

“I’m really excited,” said Choi. “The challenges were fun, especially the skateboarding game and the AI drawing workshop. The Golden Pin is my favorite.”

As he and his family enjoy the archery, handball, fencing and swimming competitions during the remainder of the Olympic Games in Paris, Choi hopes to collect more pins — “if my mom lets me!”

▲ Samsung Olympic Games Pin Master Thomas Tamarelle displays his pin board at the Olympic rendezvous @ Samsung | Square Marigny. (Photo by Samsung)

Thomas also got lucky during his first Olympic Games which he attended with his dad. He began collecting pins for the first time because he “really enjoyed the different games and challenges at the Samsung pop-up experience.”

Winning the Galaxy Z Flip6 was an unexpected bonus.

“I am excited about my new Galaxy Z Flip6 because it flips,” said Thomas. “I also love the Sketch to image feature.”

▲ Samsung Olympic Games Pin Master Noahm poses with his sister Leyna at the Olympic rendezvous @ Samsung | Champs-Elysees 125. (Photo by Samsung)

As for Noahm, who visited the Olympic rendezvous @ Samsung three days in a row to collect all the pins, it’s a whole family affair. Noahm might be the first to complete the challenge, but they certainly don’t intend to stop there. “Leyna and dad are next!” If she wins, Leyna hopes to keep her new Galaxy Z Flip6 for when she grows up, and plans to lend it to her grandpa.

How did Noahm reach that goal in such a short amount of time? By trading of course. “I met this person who had just won the last pin I was missing, the Arc de Triomphe, and asked her if I could trade it for 10 of mine.” Smart move.

The Samsung Olympic Games Pin Master Challenge will continue in Paris through September 8.

Highlighting Samsung’s latest technology and Olympic activations, Olympic rendezvous @ Samsung | Village Plaza is a space for Team Samsung Galaxy members to create lifelong memories with friends and fellow competitors.

Through the “Travel with Galaxy AI” program, athletes from different countries communicated easily with one another and fans around the world using Galaxy AI’s translation features. Meanwhile, Galaxy AI helped the athletes create perfect portraits by resizing, repositioning and removing unwanted objects from pictures on their new Galaxy Z Flip6 Olympic Edition.  In addition, the athletes traded Samsung Olympic Games pins collected by participating in various missions and quizzes.

“I had so much fun making memories with the Team Samsung Galaxy members inside this space and using Galaxy AI features to communicate in new ways,” said Jagger Eaton.

“Meeting my fellow Team Samsung Galaxy members and communicating without language barriers thanks to Galaxy AI was amazing,” said Yu-bin Shin. “I loved making memories with them during the Olympic Games in Paris.”

▲ (From left) Team Samsung Galaxy members Richard Tury of Team Slovakia, Carlos Yulo of Team Philippines, Jagger Eaton of Team USA and Barbora Seemanová of Team Czechia at the Olympic rendezvous @ Samsung | Village Plaza. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members Yu-bin Shin of Team Republic of Korea, Viktor Axelsen of Team Denmark and Alejandra Orozco of Team Mexico pose for a selfie. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members Alessandro Mazzara of Team Italy and Wilma Anna Helena Murto of Team Finland pose for a selfie. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members and fellow street skateboarders Jagger Eaton of Team USA and Richard Tury of Team Slovakia compare their scores from the skateboarding mobile game on the new Galaxy Z Fold6. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members Se-young An of Team Republic of Korea, Jagger Eaton of Team USA and Wilma Anna Helena Murto of Team Finland pose with the customized Flipsuit Case.

▲ Team Samsung Galaxy member Alejandra Orozco of Team Mexico shows off her new pins celebrating Samsung’s Olympic and Paralympic heritage. (Photo by Getty Images / Samsung)

▲ (Right) Team Samsung Galaxy member Se-young An of Team Republic of Korea and a friend enjoy the “Travel with Galaxy AI” experience. (Photo by Getty Images / Samsung)

▲ (From left) Team Samsung Galaxy members Richard Tury of Team Slovakia and Jagger Eaton of Team USA discover how Galaxy AI can turn basic sketches into epic artwork on the latest Galaxy Z Fold6. (Photo by Getty Images / Samsung)

Samsung implemented optimized software and technology to support filming and transmitting this first-of-its-kind footage in collaboration with the International Olympic Committee (IOC), Olympic Broadcasting Services (OBS) and other Olympic partners.

Galaxy S24 Ultra smartphones were installed on the boats used in the sailing events. For kitesurfing and windsurfing, Galaxy smartphones were attached to each athlete’s shoulder and buoys in the water. With this new viewing experience, sailing fans never missed a beat.

This presented a whole new set of challenges and months of research, development and testing — in close collaboration with the OBS and other Olympic tech partners — to guarantee video quality and connectivity performance across various bodies of water and weather conditions, which can be really windy with huge waves or extremely hot and sunny. Samsung and its partners addressed these challenges by leveraging the Galaxy S24 Ultra’s Optical image stabilization (OIS) features, increasing transmission power and installing relay towers on chase boat to ensure a seamless livestream experience for viewers.

In line with the Olympics Games Paris 2024 vision of a “Games Wide Open,” Samsung is dedicated to bringing a more immersive experience to fans around the world.

▲ A Galaxy S24 Ultra is installed on the boat of Robert Dickson and Sean Waddilove of Team Ireland as they compete in the Men’s Skiff 49er class at Marseille Marina. (Photo by Getty Images)

▲ A Galaxy S24 Ultra is installed on the boat of Isaac McHardie and William McKenzie of Team New Zealand as they compete in the Men’s Skiff 49er class at Marseille Marina. (Photo by Phil Walter / Getty Images)

▲ A Galaxy S24 Ultra is installed on a buoy in the water as Makoto Tomizawa of Team Japan competes in the Men’s Windsurf iQFoil class at Marseille Marina. (Photo by Clive Mason / Getty Images)

▲ A Galaxy S24 Ultra is installed on the boat of Ian Barrows and Hans Henken of Team USA as they compete in the Men’s Skiff 49er class at Marseille Marina. (Photo by Phil Walter / Getty Images)

▲ A Galaxy S24 Ultra is installed on the boat of Odile Aanholt and Annette Duetz of Team Netherlands as they compete in the Women’s Skiff 49erFX class at Marseille Marina. (Photo by Phil Walter / Getty Images)

▲ A Galaxy S24 Ultra is installed on a Paris 2024 sailing competition boat at Marseille Marina.

▲ A Galaxy S24 Ultra is installed on a Paris 2024 sailing competition boat at Marseille Marina.

▲ A Galaxy S24 Ultra is installed on a Paris 2024 sailing competition buoy at Marseille Marina.

Samsung Newsroom spoke with Leal, bronze medalist in the Women’s Street Skateboarding competition, and Eaton, silver medalist in the Men’s Street Skateboarding competition, to revisit some of the ups and downs on their journey to the Olympics and learn how Galaxy was a key part of their experience.

Q. How do you feel seeing street skateboarding represented on a stage as iconic as the Olympics?

Leal: For us skaters, it was very emotional. Seeing the beginning of skateboarding in the Olympics is very cool, and I hope the sport grows even bigger. The Olympics are an important chapter in our story, and I am thrilled to be a part of it. The skateboarding scene had a huge evolution — and the level this time was so much higher than the Olympic Games Tokyo 2020. I am especially proud of all the female skateboarders and thankful for everyone who made this happen.

Eaton: The Olympic Games bring any sport to new heights. It’s amazing for people, especially young kids, to see the creativity, discipline, fear and beauty of skateboarding. If there is one thing I hope that anyone takes away from watching skateboarding on such a big stage, it is to buy a skateboard.

Q. What was the biggest highlight and challenge faced during your competition?

Eaton: Oh my goodness! My biggest downfall was missing the final for the park skateboarding competition by one spot in the 2024 Olympic Qualifier Series in Budapest. That was really hard. My biggest highlight was making a nollie 270 switch backside noseblunt in the street skateboarding competition at Paris 2024 that I’ve never made in my entire life.

Q. What was going through your mind during the competition?

Leal: Man, I was nervous and afraid of not doing well. Yet, I was proud of myself for making it to the final. My tricks and family were on my mind — but the crowd was what moved me the most.

Q. What is your favorite feature in the new Galaxy Z Flip6 Olympic Edition given to all athletes competing at Paris 2024?

Leal: The Auto Zoom feature is awesome. I’ve been having a blast making several social media posts in my room. This feature will help skaters and content creators since we can skate, make videos and take selfies with perfect framing.

Eaton: I love how compact the Galaxy Z Flip6 is. I was worried about having a big phone in my pocket because I knew I would be skating in gym shorts. With the Galaxy Z Flip6, I could just pop it in my pocket and go.

Q. What were you listening to with Galaxy during the competition?

Leal: While I have a lot of songs on my playlist, I choose my music depending on the situation. In the semifinals, I listened to Brazilian trap and rap to give me energy. During the finals, I listened to relaxing music to calm my nerves.

Q. Any words for fellow Team Samsung Galaxy athletes who are still competing?

Leal: Go all out! We know it’s all or nothing, so this is our chance. If we want it, we can do it! Breathe and stay calm because despite everything, we worked hard to get here. Being here is already a victory, so take it easy! I’d also like to say something to Sky Brown from Great Britain — I know a lot of thoughts must be going through your head right now. Just take a deep breath before the first trick and go for it.

Eaton: As Team Samsung Galaxy athletes, we all understand how important it is to never give up — no matter how often we want to throw in the towel.

Q. What do you hope fans take away from your Paris 2024 journey?

Leal: I hope they felt my determination. Even though we sometimes think things are not going well, one moment makes all the difference. Smile, have fun and do what you love. Everyone should remember there’s a first time for everything.

Eaton: Never give up, and never stop trying. It’s so easy to give up when you’re going for an insane goal like an Olympic gold medal. But as much as a gold medal matters, the journey itself is priceless. You will wish to do it all over again.

Samsung Electronics, a Worldwide Olympic and Paralympic Smartphone Partner, hosted an event with the International Olympic Committee (IOC) on July 31 in Paris to launch and promote a new digital community for people including the Olympic and Paralympic Games fans called “Together for Tomorrow, Enabling People.”

The event was held at SPOT24, a multi-use exhibition space in Paris dedicated to Paris 2024, and was attended by IOC President Thomas Bach, MD of the IOC’s Television & Marketing Services Anne-Sophie Voumard, Paralympic Committee (IPC) President Andrew Parsons, President and Head of Global Marketing Office at Samsung Electronics YH Lee, President of Samsung Electronics Europe Office Il-kyung Sung and Luc Abalo, a former gold-medal-winning French handball player and accomplished visual artist and participant in the Olympian Artists programme led by the Olympic Museum for Paris 2024.

A former Team Korea volleyball player, Yeon Koung Kim, Team GB Skateboarder Andy Macdonald, Australian Para-athlete Madison de Rozario and UK contents creator and The Rapping Science Teacher, Matt Green are going to take part in this project as global ambassadors and to actively share content for Together for Tomorrow, Enabling People via social media.

The “Together for Tomorrow, Enabling People” project was developed by Samsung and the IOC to help Olympic and Paralympic fans around the world experience and engage with the Olympic Movement. The program is especially focused on younger generations, with the new community designed around the goal of helping youth participants “solve, move and create in the spirit of the Olympic values.”

“Together for Tomorrow, Enabling People” introduces three new community-oriented initiatives. Solve Challenge integrates sport and Olympism with Samsung’s Solve for Tomorrow program, a youth-focused social contribution program that empowers young people to design innovative solutions using sport and tech to address key social challenges aligned with the priorities of the IOC’s Olympism365. Move Challenge encourages fans of the Games around the globe to get up and walk more using Samsung’s smart mobile phone. Create Challenge lets participants get creative in an innovative digital artists’ community through Samsung’s smart device and S pen.

At the launch event, 10 teams that excelled in Samsung’s Solve for Tomorrow program were announced as “Together for Tomorrow, Enabling People” ambassadors. Throughout the Olympic and Paralympic Games Paris 2024, the ambassadors will showcase the solutions they’ve created to address social challenges and work to engage Olympic fans around the world. They will also collaborate with the IOC Young Leader — as well as diverse initiatives fostered by the IOC — to address solutions including the promotion of sustainable development.

During the “Together for Tomorrow, Enabling People” event, the ambassadors shared their Solve for Tomorrow projects designed to address real-world problems. A variety of innovative solutions were presented, ranging from help for people to overcome visual disabilities to new ways to promote worker safety.

“Samsung Solve for Tomorrow empowers high school students with the courage to change the world,” said Ngan Huu Kim Le, a member of the U.S. team that developed an insect-based environmental cleanup solution. “It’s an honor to take part and have a chance to present our solution to help build a brighter future for our planet here at Paris 2024 with prominent athletes from around the world.”

“I am impressed by the opportunities that Samsung Solve for Tomorrow has given to hundreds of thousands of young people to develop as future leaders,” said IOC President Thomas Bach. “They will be our innovators of tomorrow, and I look forward to seeing them tackle various challenges facing our world. We’re pleased to join with our Worldwide Partner Samsung to continue to work together to identify and support talented young people at the intersection of sport and technology through the “Together for Tomorrow, Enabling People” initiative.”

“This project — creating a program in which young people can directly participate and experience Olympic values — is a wonderful outcome from our long-standing collaboration with the IOC,” said YH Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to support young people to take on bold and meaningful challenges toward a brighter future.”

For more information about “Together for Tomorrow, Enabling People”, please visit https://olympics.com/togetherfortomorrow

Not anymore. In the spirit of a ‘Games Wide Open’ at Paris 2024, Samsung is helping athletes create and share new, more personal memories of the celebration atop the podium with the Victory Selfie powered by Galaxy.

In an Olympic Games first, medalists at Paris 2024 have been documenting their ceremonies from their own perspective as they were handed the Galaxy Z Flip6 Olympic Edition on the podium to take their Victory Selfie after receiving their Olympic medals. The selfies have been uploaded automatically and wirelessly to the Athlete365 portal so athletes can share their moments on a whole new level — perfectly aligning with Samsung’s belief that ‘Open always wins’ and that openness creates new perspectives and infinite possibilities.

“To be able to share to share the moment of achieving my dream of winning a medal with my fans, family and friends around the world — through my own perspective — was incredible,” said Team Samsung Galaxy member Rayssa Leal (Skateboarding, Brazil). “It not only amplified a moment I’ll never forget but also celebrated the camaraderie beyond the competition as my fellow medalists and I took the Victory Selfie together on the podium.”

Samsung Newsroom picked some of the best shots from the Paris 2024 medal ceremonies below. The new Victory Selfie program will continue throughout the Olympic Games Paris 2024.

▲ (From left) Silver medalist Liz Akama and gold medalist Coco Yoshizawa of Team Japan and bronze medalist and Team Samsung Galaxy member Rayssa Leal of Team Brazil pose for their Victory Selfie after the women’s street skateboarding competition. (Photo by Samsung / Getty Images)

▲ (From left) Silver medalists Jihyeon Keum and Hajun Park of Team Republic of Korea, gold medalists Yuting Huang and Lihao Sheng of Team People’s Republic of China and bronze medalists Alexandra Le and Islam Satpayev of Team Kazakhstan pose for the first-ever Victory Selfie after the 10m air rifle mixed team shooting competition. (Photo by Charles McQuillan / Getty Images)

▲ (From left) Silver medalists Sarah Bacon and Kassidy Cook of Team USA, gold medalists Yani Chang and Yiwen Chen of Team People’s Republic of China and bronze medalists Yasmin Harper and Scarlett Mew Jensen of Team Great Britain pose for their Victory Selfie after the women’s synchronized 3m springboard diving competition. (Photo by Sarah Stier / Getty Images)

▲ (From left) Silver medalist Anna Henderson of Team Great Britain, gold medalist Grace Brown of Team Australia and bronze medalist Chloe Dygert of Team USA pose for their Victory Selfie after the women’s individual time trial road cycling competition. (Photo by Tim de Waele / Getty Images)

▲ (From left) Silver medalist Filippo Ganna of Team Italy and gold medalist Remco Evenepoel and bronze medalist Wout van Aert from Team Belgium pose for their Victory Selfie after the men’s individual time trial road cycling competition. (Photo by Jan Woitas / Getty Images)

▲ (From left) Silver medalist Elijah Winnington of Team Australia, gold medalist Lukas Märtens of Team Germany and bronze medalist Woomin Kim of Team Republic of Korea pose for their Victory Selfie after the men’s 400m freestyle swimming competition. (Photo by Sarah Stier / Getty Images)

▲ (From left) Silver medalist Fares Ferjani of Team Tunisia, gold medalist Sanguk Oh of Team Republic of Korea and bronze medalist Luigi Samele of Team Italy pose for their Victory Selfie after the men’s sabre individual fencing competition. (Photo by Patrick Smith / Getty Images)

▲ (From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)

▲ (From left) Silver medalist Yeji Kim and gold medalist Ye Jin Oh of Team Republic of Korea and bronze medalist Manu Bhaker of Team India pose for their Victory Selfie after the women’s 10m air pistol shooting competition. (Photo by Charles McQuillan / Getty Images)

To bring fans closer to the action than ever before, Samsung installed more than 200 Galaxy S24 Ultra smartphones on the 85 athlete boats taking part in the Opening Ceremony. The event was livestreamed through a private 5G network powered by Orange (the official mobile network provider for Paris 2024 in France).

▲ Team Kenya athlete shares a selfie with fans with the new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit: Getty / Samsung

Fans tuning into the broadcast were given a closer look at an already unique celebration of the Olympic spirit in the 2024 host city of Paris. Those who watched the Opening Ceremony could experience the event from the athletes’ point of view as they shared scenes from this memorable ceremony using their Galaxy Z Flip6 Olympic Edition smartphones.

▲ Team Australia athlete shares a selfie with fans with the new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit: Getty / Samsung

Samsung collaborated with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to create a meaningful night for athletes and fans — requiring extensive planning with various Olympic partners for real-time footage streams, seamless 5G connectivity and other technology support.

The opening ceremony livestream is just one of several ways Samsung is sharing the excitement from Paris 2024 with the world. The sailing competition in Marseille and Victory Selfies will also bring fans closer to the Olympic Games. For a brand-new view of the sailing competition in Marseille, Samsung is installing Galaxy S24 Ultra smartphones to the boats and on the athletes’ shoulders. Furthermore, medalists can capture their emotions with Victory Selfies using the Galaxy Z Flip6 Olympic Edition provided at the podium.

▲ Team Korea athletes share their experience with fans with their new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit: Getty / Samsung

More than 100 experts, 250 phones and 360 days of testing made delivering these moments possible. The efforts to enhance the viewing experience for fans around the world were all part of Paris 2024’s vision of a ‘Games Wide Open.’ Through its mobile innovations, Samsung will inspire Paris 2024 athletes and fans to keep an open mind because ‘Open always wins.’

▲ Team Japan athletes share a selfie with fans with the new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit: Getty / Samsung

▲ Team Guatemala athlete shares lifelong memory with fans with his new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit: Getty / Samsung

▲ Team Refugee athletes share their experience with fans with their new Samsung Galaxy Z Flip6 Olympic Edition. Photo credit: Getty / Samsung

▲ Samsung Galaxy S24 Ultra smartphones placed on boat to offer a unique view of the Opening Ceremony. Photo credit: Getty / Samsung

▲ Samsung Galaxy S24 Ultra placed on boat to offer a unique view of the Opening Ceremony. Photo credit: Getty / Samsung

▲ Samsung Galaxy S24 Ultra placed on the bow of the Team GB boat during the Paris 2024 Opening Ceremony. Photo credit: Getty / Samsung

▲ Samsung Galaxy S24 Ultra placed on the bow of the Team Romania boat during the Paris 2024 Opening Ceremony. Photo credit: Getty / Samsung

▲ Samsung Galaxy S24 Ultra placed on the bow of the Team Senegal boat during the Paris 2024 Opening Ceremony. Photo credit: Getty / Samsung

Opening its doors on July 27, the space will transport guests through a range of immersive experiences — from a visual journey through Samsung’s Olympic heritage to hands-on demonstrations of the latest Samsung Galaxy innovations — and will open up new ways to celebrate the Olympic spirit in a way that only Samsung Galaxy devices can, with Galaxy AI.

“We are proud to collaborate with Paris 2024 deliver on its promise to be a ‘Games Wide Open.’ This motto holds an even deeper meaning as we are now able to come back together and connect in person at the Olympic Games after past challenging Games. Through this new Olympic rendezvous @ Samsung | Square Marigny pop-up experience, Samsung is honored to open up new perspectives and possibilities for athletes and fans in Paris and around the world — for what will be a truly unifying and powerful celebration of sport and the human spirit,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics. “It’s the final countdown, and we are so excited to witness the official kick-off of Paris 2024.”

Samsung has once again collaborated with award-winning architect Jean Nouvel, who also designed the façade of the Olympic rendezvous @ Samsung | Champs-Elysees 125 space, on the new Square Marigny site, which spans from the famed Champs-Elysees to Place de la Concorde. Located near some of Paris’ most iconic landmarks and the open arena where the highly anticipated breaking and skateboarding competitions will be held, the space boasts a striking glass façade that uses colors and angles to pique visitors’ curiosity and give them a glimpse of the open, light-filled space in which they can enjoy Samsung’s most immersive pop-up experience yet. The multi-media façade will also display images of athletes from across the globe to celebrate the unifying power of sport with Samsung Galaxy.

Embark on a Visual Journey Through Samsung’s Olympic Heritage

Upon entry, visitors can learn more about how Samsung has been supporting the Olympic Games for almost four decades, following the brand’s journey to becoming a Worldwide Olympic and Paralympic Partner, and the role that its technology has played in evolving and enhancing the Games. They will also be able to get up close to every Olympic Edition phones to date, including the Galaxy Z Flip6 Olympic Edition for Paris 2024 and look back at some Olympic Torches dating back to Athens 2004.

Focusing on the present, the new Square Marigny site will house the Openness Monument — a spherical screen, resembling planet Earth — that sits at the center of the space. With the help of the official Paris 2024 mascots, the Phryges, it will display hero footage of skateboarding, breaking and surfing — three of the Games’ newest sports — in addition to Samsung’s central message for Paris 2024, “Open always wins,” and will be viewable from every angle.

Visitors will also have the chance to delve into Samsung’s latest smartphone technology and explore new ways to create and communicate, with Galaxy AI. They will get a chance to try out Samsung’s latest mobile innovations including the Galaxy Z Fold6 and Z Flip6, and experience fan favorite features that can help with everything from devising seamless Paris travel plans to taking the perfect shot.

Opening Up the Olympic Spirit

Visitors can also join in the celebrated Olympic tradition of pin trading through Samsung’s exclusive Olympic Pin promotion. Visitors who take part in the Galaxy AI experience or purchase any of Galaxy family products will receive a Samsung Paris 2024 Olympic Pin.

A bespoke foldable wall, created from 171 reused Galaxy Z Fold5 devices, will also display a series of breaking, skateboarding and surfing videos. Using kinetic production techniques, the screen will pulsate, creating a captivating and dynamic experience for everyone to enjoy.

The Olympic rendezvous @ Samsung | Square Marigny will host a series of special events over the course of the summer and will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024. It will be open 10 a.m. – 10 p.m. from July 27 – August 11 for the Olympic Games and August 29 – September 8 for the Paralympic Games.

Taking the Olympic and Paralympic Experience to the Next Level With Galaxy

The opening of this new pop-up experience is one of the many ways Samsung will bring athletes and fans together, help move the Olympic Games and the world, forward. During the Games, Samsung will also:

• Open up the Olympic broadcast using Galaxy S24 Ultra smartphones’ 5G connectivity to stream Paris 2024’s historic Opening Ceremony on the Seine River and sailing competitions at Marseille, bringing fans and viewers closer to the action than ever before.
• Elevate the athletes’ Games-Time experience and create new ways to connect with the Galaxy Z Flip6 Olympic Edition, the first fully customized Olympic Edition smartphone to be powered by Galaxy AI, distributed to the nearly 17,000 Olympic and Paralympic athletes competing at Paris 2024.
• Bring a new view to the medal ceremony, by enabling athletes to take and share a Victory Selfie directly from the podium at Paris 2024, using the Galaxy Z Flip6 Olympic Edition to create another Olympic Games first.

Additionally, Samsung opened its Olympic rendezvous @ Samsung | Village Plaza on July 18 to support athletes competing in Paris 2024 and help them make the most of such an incredible time in their lives with Galaxy AI. Samsung will also facilitate 11 universal Charging Stations at key Olympic and Paralympic Games venues, to give visitors peace of mind and allow them to share lifelong memories with friends and family.

Learn more about Samsung’s “Open always wins” campaign on YouTube.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

New products released at Galaxy Unpacked 2024 including the Galaxy Z Fold6, Galaxy Z Flip6 and the latest accessories are on display at the new Galaxy Experience Space — one of seven in the world. Samsung Newsroom explored Olympic rendezvous @ Samsung | Champs-Elysees 125, where visitors experienced the latest Galaxy devices and all that Galaxy AI has to offer.

Meet Galaxy in the Heart of Paris

Marked by a bold blue entrance with graphic designs, Olympic rendezvous @ Samsung | Champs-Elysees 125 attracts attention from passersby. The big, luminous space showcases the newest Galaxy mobile products including the Galaxy Z Fold6 and Galaxy Z Flip6.

▲ View of the Olympic rendezvous @ Samsung | Champs-Elysees 125

“Of the new Galaxy products here, I’m interested in the Galaxy Z Flip6,” said Maya Carrara, a local in Paris. “I’m excited to spend time with friends by drawing images together using Sketch to image.”

▲ Guests interact with Interpreter.

Among the upgraded Galaxy AI features unveiled at Galaxy Unpacked 2024, Interpreter was a favorite. Visitors were fascinated by how Galaxy Z Flip6 supports simultaneous translations in FlexMode.

“I’m most excited about using Interpreter on the Galaxy Z Flip6 since the feature lets you interact with people even if you don’t speak the same language as them,” said Anna Sacko, another Paris local. “I take lots of selfies and post them on social media, so I’m looking forward to transforming them into different styles with Portrait Studio as well.”

“I visited after watching the livestream of Galaxy Unpacked 2024,” said Stanislas Breguet, an AI startup founder. “I tested the Galaxy Z Fold6, and I liked the display. The large screen will be useful for AI features like Interpreter and Sketch to image.”

“I love how this space is so interactive,” said Felix Berthold, a content creator from Germany. “I’m excited to get the Galaxy Z Flip6 since I used to have the Galaxy Z Flip4 and Galaxy Z Flip5. Because I work with social media every day, all the photo editing AI features are super useful.”

▲ Visitors listen to explanations about the new Galaxy devices.

A miniature Eiffel Tower and Arc de Triomphe are placed in one corner of Olympic rendezvous @ Samsung | Champs-Elysees 125, near a booth where visitors can experience Galaxy AI for themselves.

Samsung turned heads with a display of the newly announced Galaxy Z Flip6 Olympic Edition — boasting a striking yellow colorway adorned with the Olympic rings, Paralympic agitos and Samsung logo in gold and exclusively designed for the nearly 17,000 athletes competing at the upcoming Olympic and Paralympic Games Paris 2024.

An exclusive Flipsuit Case is included with each device — created in collaboration with Berluti, a luxury menswear brand in the LVMH Group and local partner for Paris 2024. The Flipsuit Case is made from Venezia leather, featuring a unique patina of vibrant colors inspired by the Olympic rings.

To celebrate the launch of the new Galaxy products, Samsung has opened Galaxy Experience Spaces in seven cities around the world — Paris, Berlin, Dubai, Jakarta, New York, Seoul and Tokyo. Visitors will be able to get a firsthand look at how the latest Galaxy devices and Galaxy AI are opening new ways to communicate, create, get things done and manage health. While Galaxy Unpacked 2024 started in Paris, the power of Galaxy will extend everywhere.

Paris 2024 Olympic Edition phone is a special edition of the brand new Galaxy Z Flip6, just announced at Galaxy Unpacked on July 10^th. In order to ensure timely delivery to all Paris 2024 athletes even before the official market launch, Samsung had to work with International Olympic Committee (IOC) more closely than ever, coordinating special and more secure transport program.

The custom-built smartphone is specifically designed to enhance the athletes’ Games-time experience and is the first-ever Olympic Edition to feature Galaxy AI. It comes pre-loaded with a full suite of exclusive services and useful apps, including an eSIM of 100GB 5G data, an unlimited complimentary public transport access card and several official Olympic apps, designed to help the athletes open up new experiences and connect with new people while they are in Paris.

A proud Worldwide Olympic and Paralympic Partner, the Galaxy Z Flip6 Olympic Edition continues Samsung’s over three-decade-long legacy of providing its cutting-edge technology and mobile innovations in support of the Games.

▲ Nearly 17,000 Samsung Galaxy Z Flip6 Olympic Edition arrived in Paris 2024 Olympic and Paralympic Village via a dedicated and specially coordinated transport program, to be ready for distribution to all competing athletes at Paris 2024. Photo Credit: Samsung.

▲ Team Uruguay rower Bruno Cetraro Berriolo was the first athlete to receive the Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung showcase within the Paris 2024 Olympic and Paralympic Village. Photo Credit: Samsung.

▲ Team Mozambique athlete Deizy Nhaquile shows off her Samsung Galaxy Z Flip6 Olympic Edition and her S21 5G Olympic Games Edition from the Tokyo Olympics. Photo Credit: Samsung.

▲ Team South Africa take a selfie after receiving their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team Germany athletes share a selfie with their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team GB athletes pose with their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team France athletes Tiziana Raspo, Camelia Bouloukbachi and Pasiphae Lalou Stephanie Martineaud Peret pose with their new Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza. Photo Credit: Samsung.

▲ Team Korea Nam Suhyeon, Lim Sihyeon and Jeon Hunyoung show off their Samsung Galaxy Z Flip6 Olympic Edition at the Olympic rendezvous @ Samsung | Village Plaza showcase. Photo Credit: Samsung.

▲ Team USA Casey Kaufhold and Jennifer Mucino-Fernandez proudly show their new special edition Pins and Samsung Galaxy Z Flip6 Olympic Edition FlipSuit at the Olympic rendezvous @ Samsung | Village Plaza showcase. Photo Credit: Samsung.

Samsung Electronics, is set to release a new single called “Open Always Wins” in collaboration with K-Pop icons TOMORROW X TOGETHER (TXT), consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN and HUENINGKAI. The new Galaxy brand anthem, which was first teased at Galaxy Unpacked last week, champions the pursuit of goals with an open mind, echoing Galaxy’s own core values of openness.

Set to an energetic guitar riff, “Open Always Wins” is an alternative rock track featuring the powerful vocals of TXT. Band members SOOBIN, YEONJUN, TAEHYUN and HUENINGKAI participated in penning the lyrics and based them on their own feelings and experience of openness.

“We are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically,” said Jamie Park, VP & Head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. “We hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it.”

The track is brought to life in a new music video that intertwines scenes of TXT preparing for a performance, with appearances from Team Samsung Galaxy athletes, celebrating their efforts and challenges across various sports.

The new single launches at 1PM (KST) today across multiple music platforms — including YouTube Music, Spotify, Melon, Genie, Bugs, Flo and Vibe — and the accompanying music video will be available to watch on Samsung’s official YouTube channel.

In conjunction with the music video release, the “Open Always Wins” dance challenge will kick off as well, encouraging fans worldwide to show their support and cheer for their favorite athletes.

“We’re excited to collaborate on this meaningful project with Samsung. We’ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure,” said TOMORROW X TOGETHER. “We believe those who overcome and progress through obstacles are the true champions.”

About TOMORROW X TOGETHER
TOMORROW X TOGETHER — consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI— established themselves as Gen Z Icons through the compelling soundtrack that represents the common experiences and emotions of today’s generation. The quintet’s 4th Mini Album minisode 2: Thursday’s Child (May 2022 release) debuted at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th Mini Album The Name Chapter: TEMPTATION (January 2023 release) debuted atop the chart. In July 2022, Gen Z’s leading band became the first K-pop group to perform at LOLLAPALOOZA in Chicago and returned a year later in August 2023 to become the first K-pop group to headline the festival. Notably, TOMORROW X TOGETHER have been nominated at prestigious awards, such as the American Music Awards and People’s Choice Awards, and won at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). The band released their highly-anticipated 6th Mini Album minisode 3: TOMORROW on April 1, 2024, which hit No. 3 on the Billboard 200, solidifying their position as the second K-pop artist ever to enter 10 albums on the chart.

The new Olympic Edition for Paris 2024 is the first-ever Olympic Edition to feature Galaxy AI. Designed to elevate the athletes’ Games-time experience from the moment they arrive in Paris, it is the first to come pre-loaded with a full suite of exclusive services and useful apps. In addition, it marks the first time Samsung’s newest product is being made available to athletes before its official market launch. The Galaxy Z Flip6 will also take center stage at the Olympic Games as the first Olympic Edition to play an integral role on the podium.

It boasts the new Galaxy Z Flip6’s compact and versatile design, in a striking yellow colorway adorned with the Olympic rings and Paralympic agitos in gold. To dress up the phone, Samsung partnered with the Parisian Men’s Luxury Maison, Berluti, who designed the Team France’s official outfits for the Paris 2024 Opening Ceremony, to create an exclusive Flipsuit Case that will accompany each device. Made from Venezia leather, each Flipsuit Case has a unique patina featuring a vibrant color mix inspired by the Olympic rings, celebrating the Olympic spirit and values of excellence and unity.

“Samsung has pushed the boundaries of mobile technology in support of the Olympic and Paralympic Games and its athletes for nearly three decades,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We are honored to deliver our newest Galaxy innovation to the inspiring athletes of Paris 2024 — and give them the opportunity to experience the powerful and intelligent Galaxy Z Flip6 firsthand, even before its official market launch. We are excited to see how our technology opens up athletes’ Games-time experience like never before — from creating meaningful connections, to sharing and capturing lifelong memories while in Paris and beyond.”

Enhancing the Athletes’ Experience at Paris 2024 with Devices Powered by Galaxy AI

Samsung’s decision to provide its latest addition to the Galaxy portfolio to Paris 2024 athletes before its official market launch stems from the crucial role Galaxy AI technology plays in accelerating a new era of communication, productivity, and creativity on a smartphone. The Galaxy Z Flip6 Olympic Edition includes a range of useful innovations to help athletes open up new experiences throughout the Games, including the following Galaxy AI communication features that will help athletes from around the world connect with ease while in Paris:

• Live translation of calls¹ – translates phone calls directly on the device in real-time into 16 different languages, making it easy for athletes to call the Olympic hotlines and local contacts in their native language, using Samsung native and select third-party apps.
• Interpreter² – instantly translates live conversations, allowing athletes to chat with other athletes and volunteers and receive a live translation of what they’re saying on screen – while still speaking face-to-face, thanks to the phone’s unique dual screen.
• Composer³ – helps to draft emails and social media posts in apps by using simple keywords. For social media app specifically, it even analyzes the tone of past content, making it easier for athletes to express their excitement at some of the competition’s most thrilling or poignant moments.

Athletes can also use Galaxy AI on the Olympic Edition phone to help prepare for competition, enhance their creativity, and capture lifelong memories at Paris 2024, with features including:

• Instant Slow-mo⁴ – allows athletes to record, share and analyze their performances in slow motion, making it easier for them to refine their technique.
• Photo Assist⁵ – enables athletes to get the perfect shot every time, by resizing, repositioning or even removing unwanted objects within photos.

Built-in Services and Apps Making the Olympic and Paralympic Experience Fun and Easy

To make it easier for athletes to use the phone while in Paris and beyond, each Galaxy Z Flip6 Olympic Edition will come with an eSIM of 100GB 5G data in partnership with Orange, and two years of Samsung’s international warranty. Additionally, to keep track of the latest Games-time schedules and travel around the Olympic venues with ease, several official International Olympic Committee (IOC) apps such as Athlete 365,⁶ Olympic Shop, Paris 2024, Transport Accred App, and IOC hotline will be pre-loaded. 

Via Samsung Wallet,⁷ it also will come pre-loaded with an in-app pass for free beverages in vending machines located throughout the Olympic and Paralympic Village in partnership with fellow Worldwide Partner, The Coca-Cola Company, and an unlimited complimentary public transport access card, in partnership with Île-de-France Mobilités (IDFM), so they can enjoy touring the city of Paris and its region.

To bring some fun and personalization to the athlete experience, each Galaxy Z Flip6 Olympic Edition will feature a suite of interactive, Paris 2024-themed apps, as well. These include PinQuest and Galaxy Experience for collecting and exchanging real and digital pins during Games-time, Olympic Go!, the official Olympic Game, and Galaxy Skateboard, a new game featuring the Phryges, the Paris 2024 mascots.

Sharing Moments of Victory from the Podium Firsthand

Standing atop the Olympic and Paralympic podium during the medal ceremony and realizing a lifelong dream is one of the most emotional and memorable moments an athlete can experience. Traditionally photographed by accredited media only because athletes have been prohibited from bringing personal belongings — including their mobile phones — to the ceremony, the view has always been captured from a distance and not through an athlete’s own lens.

For the first time in Olympic and Paralympic Games history, Samsung will provide the Galaxy Z Flip6 Olympic Edition for use on the podium at Paris 2024, so athletes can create their own memories and emotions via a new, victory selfie. Samsung’s customized technology will map and sort the athletes’ selfies by sport and upload them to Athlete365 in real-time, which will allow athletes to save and share their iconic moments with family and fans.

The Galaxy Z Flip6 Olympic Edition will be displayed at Olympic rendezvous @ Samsung showcases, including the one at Champs-Elysees 125, starting July 12. In collaboration with the IOC and International Paralympic Committee (IPC), athletes will receive their Galaxy Z Flip6 Olympic Edition from Samsung starting July 18.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

¹ Live Translate is only available on the pre-installed Samsung Phone apps and some third-party apps. Support may vary by region. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.
² Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.
³ Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.
⁴ Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.
⁵ Features for Photo Assist require a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ Athlete365 is the official Olympic athlete community created to grow the Olympic athlete community and make athletes’ lives better. It offers support to Olympic athletes on their journey to the Olympic Games and after by providing digital and physical spaces in which they can learn, express themselves and connect to the wider athlete community.
⁷ Free beverages benefit will be available from 26 July – 8 September 2024 and the complimentary public transport access benefit will be available from 15 July – 15 September 2024

Sifan’s courage, perseverance and passion have allowed her to achieve a remarkable series of unprecedented feats. At Tokyo 2020, she became the first and only athlete in Olympic history to win medals across the 1,500, 5,000 and 10,000-meter competitions at a single Games — claiming gold in the latter two events.

Throughout her career, Sifan has stayed open to participating in different running events and learning new ways to keep competing at the highest level. The Olympic champion is now setting her sights on making more history at Paris 2024, aiming to inspire hopefuls around the world to run toward their dreams. After all, Sifan knows that anything is possible when challenges are chased with an open mind and determination.

▲ Concorde: 288 Boulevard St-Germain, 75006 Paris

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, today unveiled a new art campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The campaign, which is called “Olympic Games Instants Shared #withGalaxy,” is now live across the city of Paris and contains captivating imagery that offers a new perspective to the power of sport. It is one of many ways Samsung is helping to bring the spirit of the Olympic and Paralympic Games to life in the host city as the countdown to Paris 2024 continues.

As a photographer and filmmaker, Raymond Depardon has captured some of the most iconic images of the century, including portraits of the athletes in Olympic competition between 1964 and 1980. The new campaign, which was developed in collaboration between Samsung and the City of Paris, pays homage to Raymond’s renowned work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who focused his lens on some of the newest Olympic Games and Paralympic Games disciplines.

The series of images features Team Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Football) and is currently being showcased at nine iconic Parisian landmarks and city sites including Rue du Louvre, Pont de la Concorde and Rue des Pyramides, until early September 2024.

▲ Pyramides: 187 Rue St-Honoré, 75001 Paris

“I was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father’s,” said Simon Depardon. “The artwork not only features four incredible French athletes playing their sports, but also I wanted to show each athlete’s human character by taking portraits of them at the same time,” Depardon added. “The performance capabilities of the Galaxy S24 are outstanding and opened up so many opportunities for us to create something that fits in artistically with the city.”

From June 24 through September 8, 2024, fans are invited to participate in the campaign by sharing messages of support for Team Samsung Galaxy via a QR code featured on each image. The messages will be shown at Samsung’s Olympic rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge within the Olympic and Paralympic Village, during the Olympic and Paralympic Games.

“The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”

Additional locations for the campaign’s 10 images — comprising two of Raymond Depardon’s legendary photos and eight new images from Simon Depardon — are located at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple and Opéra.

For more information, visit https://withgalaxy.galaxyexperienceparis.com/en.

▲ Saint-Germain: 51 Rue Bonaparte, 76006 Paris

▲ 29 Boulevard Romain Rolland, 92120 Montrouge

Locations for ‘Olympic Games Instants Shared #withGalaxy’

• 187 Rue St-Honoré, 75001 Paris
• 288 Boulevard St-Germain, 75006 Paris
• 13 Rue du Louvre, 75001 Paris
• 33 Avenue Jules Rimet, 93200 Saint-Denis
• 36 Avenue de l’Opéra, 75004 Paris
• 29 Boulevard Romain Rolland, 92120 Montrouge
• 95 Rue Vieille du Temple, 75004 Paris
• 51 Rue Bonaparte, 76006 Paris
• 117 Rue du Faubourg Saint-Martin, 75010 Paris

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

Sunny’s openness to change helped make her dream a reality. As risky as it may have been, she followed her passion, opened herself to new possibilities and didn’t let anything stand in her way. Breaking is a sport built on self-expression, creativity and community. And it defies limits and expectations, just like Sunny.

On the Road to Paris 2024, as she gets set to represent Team USA at the first-ever Olympic breaking competition in Paris, Sunny is staying open to every possibility, bringing joy to the sport and her journey, and working to inspire others to break limits for themselves.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, today announced its plans alongside the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to revolutionize the Paris 2024 broadcast experience for viewers and fans. New, first-of-its-kind footage — which will be captured and shared with Samsung Galaxy S24 Ultra — will play an integral role in opening up the historic Opening Ceremony on the Seine River and the Olympic Games’ sailing competitions like never before.

As the Official Smartphone and Computing Equipment partner of the Olympic and Paralympic Games, Samsung will harness its advanced mobile technology and 5G connectivity to provide a closer perspective of these iconic celebratory and competition moments. This new view, powered by Samsung Galaxy innovation, will not just help Paris 2024 deliver on its promise to be the most open Games ever, but also further Samsung’s legacy of innovation in support of the Olympic and Paralympic Games.

“In an increasingly connected society, Samsung Galaxy mobile technology has helped deepen and transform users’ relationships with the world, wherever they are. Having been a Worldwide Partner for nearly three decades, we know first-hand how important it is to create and enable the same meaningful connections at the Olympic and Paralympic Games,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We’re honored to be working closely with the IOC and OBS to provide high-quality footage that will be part of a series of firsts at Paris 2024 and bring fans at home and onsite even closer to the excitement.”

In about a month, the Opening Ceremony of the Olympic Games will take place outside of a stadium for the first time ever. Paris 2024 will see 10,500 athletes float down the Seine River in designated boats for each national delegation, in what aims to be the most open and accessible opening ceremony in history. Departing from the Austerlitz bridge, the iconic parade will follow a six-kilometer route through the centre of Paris, passing some of the official Olympic Games venues before the ceremony’s grand finale at the Trocadéro.

Galaxy S24 Ultra Gives Viewers Front Row Seat to the Games

To bring fans at home closer to the action and provide an intimate glimpse of athletes’ reactions during this once-in-a-lifetime voyage, Samsung will install more than 200 Galaxy S24 Ultra smartphones at the bow and sides of each of the 85 athlete vessels at the opening ceremony. The high-quality HDR footage taken with the Galaxy S24 Ultra devices will be shared and streamed via a private 5G network powered by Orange, the official mobile network provider of Paris 2024 in France. Orange will install more than a dozen 5G antennas along the Seine to create the first-ever 5G standalone network in France, as this pioneering collaboration is designed to ensure a seamless 5G connectivity and viewing experience for fans around the world.

Samsung will also deploy the same technology for the sailing competitions in Marseille by installing the Galaxy S24 Ultra on each competition boat, letting fans experience the thrill of the race alongside their favorite Olympians and allowing them to truly get in on the action.

This presented a whole new set of challenges and months of research, development and testing — in close collaboration with the OBS and Orange — to guarantee video quality and connectivity performance across various bodies of water and weather conditions, which can be really windy with huge waves or extremely hot and sunny. Samsung and its partners addressed these challenges by leveraging the Galaxy S24 Ultra’s optical image stabilization (OIS) features, increasing transmission power and installing relay towers on chase boat to ensure a seamless livestream experience for viewers.

“As host broadcaster of the Olympic Games, we’re incredibly excited about this partnership with Samsung which will allow a truly original perspective of Paris 2024, evolving the way in which fans will experience the Games,” said Yiannis Exarchos, Chief Executive Officer of OBS. “Samsung’s latest mobile innovation will allow millions of fans around the world to live and breathe the spirit, action and emotion of the Opening Ceremony and sailing competitions alongside their favorite athletes in real-time.”

Samsung’s Long-Running Contribution to the Games

This announcement marks the next stage of Samsung’s long-standing commitment, in close collaboration with the IOC, to drive digital transformation and deliver cutting-edge technology at the Games by opening up the latest mobile innovations to athletes, fans and communities alike. This originated with the first ‘Call Home’ program which allowed nearly 2,500 athletes to speak to their families back home for free in 1998, when access to mobile phones was limited. It continued with the Wireless Olympic Works (WOW) app, the first official Olympic information service on mobile. The WOW app was introduced to Olympic organizers via Samsung-supplied Palm OS phones at Athens 2004 and then was made available to the public at Vancouver 2010, providing fans with the latest Games-time updates straight to their mobile phones.

In addition to driving mobile innovation, Samsung has also contributed to how athletes and staff, connect and communicate during the Games-time. Since Nagano 1998, Samsung has provided athletes and staff with a total of more than 120,000 mobile products.

Details of how Samsung will further leverage its technological capabilities to bring fans closer to athletes, in another Olympic first will be revealed in the coming weeks.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

He started out watching his heroes on social media, who inspired him to compete with them one day. As intimidating as it was, he never set limits for himself and that’s what got him to where he is today, on the Road to Paris 2024.

Mejdi quickly realized that climbing is like anything else in life: there are no ceilings and it’s full of possibilities. Anyone can make it to the top if they stay open to the infinite paths in front of them. He also believes people should always stay open to sharing and learning from others, even those they might be competing with.

Now, Mejdi wants to inspire everyone to always keep an open mind and never set limits for themselves.

Although curiosity and determination motivated him to master the basics, meticulous training and discipline combined with the desire to create an impact made Johannes into the world-class para-sprinter he is today.

As he navigates the road ahead, Johannes wants to change public perceptions of prosthetics, drive discussions within and beyond the Paralympic community and help keep the next generation on track.

Samsung Newsroom captured highlights from the showcase opening where attendees created lifelong memories with Galaxy.

Ushering a New Era With Galaxy Technology

As a Worldwide Olympic and Paralympic Partner, Samsung has been constantly striving to enhance and enrich the Olympic and Paralympic Games experience for athletes and millions of fans around the world. We’re now taking things to the next level for Paris 2024 with the latest Galaxy innovation.

At Olympic rendezvous @ Samsung | Champs-Elysees 125, visitors can embark on a journey through AI-infused innovations on Galaxy devices that allow them to achieve what they never thought was possible.

▲ French content creator Logan Five visited the showcase and shared content creation tips with fans

▲ Fans met fashion influencer Paola who displayed her favorite fits this season using AI features on Samsung Galaxy devices

An Iconic Space Created by Starchitect Jean Nouvel

To create this experience space, Samsung worked with Jean Nouvel — whose groundbreaking work mirrors the remarkable spirit of Olympic and Paralympic athletes, constantly pushing boundaries of what’s possible. Inspired by Parisian salons from the Age of Enlightenment, the showcase celebrates new perspectives and possibilities. Designed with openness, harmony and connection in mind, the space is embellished with black and blue — capturing reflections of light that fleetingly appear and disappear to pique the curiosity of visitors.

Look Back at Samsung Olympic & Paralympic Games Innovation Over the Years

Samsung has been a partner of the Games for nearly four decades. The company has always provided its latest mobile technologies to support the Games — allowing athletes and fans to stay connected, even back when smartphones didn’t exist.

At the Olympic rendezvous @ Samsung | Champs-Elysees 125, visitors can travel back in time and explore how the technologies have evolved with every historical Olympic Games.

Get Your Hands on the Latest Innovation on Galaxy S24 Series

Attendees can travel through themed experiential spaces where they can test out the latest AI features on Galaxy devices, which can be used to navigate around Paris and find hidden gems without worrying about any language barriers.

At an interactive Paris-themed photo zone, guests can shoot and edit photos to remove objects and reflections.

Celebrating the Olympic Games’ Newest Sports

To celebrate some of the latest sports that will take the stage at Paris 2024, guests can step into the shoes of Olympians for a day and enjoy a mobile skateboarding game or an epic breaking experience with FlexCam on Galaxy Z Flip5.

Celebrate the Games With Galaxy

At the showcase, visitors can check out the Olympic spirit with Paris 2024-themed Galaxy smartphone cases and even download Samsung Galaxy X Paris 2024 The Phryges Themes to customize their phones. Lastly, attendees can create custom phone straps made from discarded fishing nets to unleash their creativity and celebrate the Games in Galaxy style.

About the Olympic rendezvous @ Samsung

The Olympic rendezvous @ Samsung | Champs-Elysees 125 will run until October 31 from 10 a.m.- 8 p.m. Monday to Saturday and 11 a.m.-8 p.m. on Sundays. Exciting events await throughout the summer including meet and greets with Team Galaxy celebrities and athletes, Galaxy workshops and much more!

Samsung will also open additional Olympic rendezvous @ Samsung spaces toward the beginning of the Games around Paris and the surrounding area — including the Olympic Park, the Olympic & Paralympic Village and charging stations at key Olympic and Paralympic Games venues — where visitors will get to experience the latest Galaxy innovations.

Samsung created a three-part docu-series to spotlight each sport’s iconic subculture as part of the company’s campaign for Paris 2024, “Open always wins.” Produced in collaboration with SLS, PBT and WSL, the project encapsulates how the skateboarding, breaking and surfing communities all share the common value of openness.

To celebrate the project and connect with the communities who sit at the very heart of these sports, Samsung premiered the first two films at exclusive screenings — showcasing “Concrete Dreams” at the 2024 SLS Championship Tour in San Diego, U.S., and “Breaking Boundaries” at Pro Breaking Tour 2024 in Atlanta, U.S. “The Next Wave” will debut at the WSL’s SHISEIDO Tahiti Pro in late May.

Samsung joined thousands of skateboarding enthusiasts at the Viejas Arena in San Diego to watch hopefuls compete in the 2024 SLS Championship Tour. Fans gathered and eagerly observed the competition, where Team Samsung Galaxy’s very own Rayssa Leal secured first place in the Women’s Final.

In addition, fans and attendees took selfies with props at a skateboarding-themed “Open always wins” photo booth.

“The Galaxy S24’s photo and video capabilities are perfect for skateboarding and capturing the fast-paced action and tricks that are always happening,” shared one visitor.

“I love the features on the Galaxy S24 Ultra. The translation tool is useful,” added another guest. “Removing shadows out of pictures is amazing because everyone is using their phones to take pictures. The expanded storage is also great.”

“The documentary is awesome,” said an attendee. “It’s amazing that SLS and Samsung have come together to help out the culture and really spotlight it.”

▲ “Concrete Dreams” is screened during the final competition at the 2024 SLS Championship Tour in San Diego.

▲ Team Samsung Galaxy’s Rayssa Leal (Skateboarding, Brazil)

▲ Team Samsung Galaxy’s Sky Brown (Skateboarding, Great Britain)

▲ Fans try out Galaxy phones and take photos at the Samsung Galaxy Experience zone.

Following the screening in San Diego, Samsung headed to the East Coast for Pro Breaking Tour 2024 at eHall Atlanta, where Samsung held a special screening of “Breaking Boundaries” for fans in between the preliminary and final rounds of the competition.

During the event, fans visited the Samsung booth where they had a chance to snap photos at a breaking-themed photo booth filled with fun props and enter a raffle to win prizes that included some of Samsung’s latest innovations.

Samsung also awarded an “Open Award” plaque and a Galaxy S24 Ultra to King Quic for his cyphering performance. In breaking, a cypher is when B-boys and B-girls form a circle and enter the middle one by one to show their freestyle dancing. Cyphers have been around ever since breaking began, and they’ve always been a place where breakers can express themselves.

“The documentary represents the most important pieces of breaking,” said one visitor. “It has roots in the street, but it represents the culmination of all the people who want to move and have technique and show who they are.”

“The film looks really good,” shared an attendee. “It’s cool to see the culture represented in a cinematic style. People need to know where to see the dance. It’s not just important — it’s powerful.”

“It is so awesome to see Samsung supporting the breaking community,” added another guest. “Between breaking’s debut at the Olympics and the partnership with Samsung, this is going to be a huge year for the growth and awareness of the sport.”

“Breaking can only keep growing, so it’s great to have partners like Samsung helping the growth and highlighting breaking’s culture and community through things like this documentary,” said a visitor.

“Concrete Dreams” and “Breaking Boundaries” can both be found on Samsung’s YouTube channel.

▲ Breakers compete at the 2024 Pro Breaking Tour in Atlanta.

▲ “Breaking Boundaries” is screened between the preliminary and final rounds.

▲ Fans enjoy Samsung’s breaking-themed photo booth.

With less than 100 days to go until Paris 2024, Samsung Electronics, a Worldwide Olympic and Paralympic Partner, officially kicked-off its ‘Open always wins’ campaign — which celebrates the brand’s shared values of openness with the upcoming Olympic and Paralympic Games — and announced the grand opening of its Olympic rendezvous @ Samsung | Champs-Elysees 125 showcase.

As announced in January, Samsung’s ‘Open always wins’ message articulates the brand’s belief that openness enables new perspectives and infinite possibilities and will serve as the heart of its Paris 2024 programming. The new campaign, which debuted today, brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open enables you to do extraordinary things.

“As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign.”

Samsung also unveiled a brand new showcase, Olympic rendezvous @ Samsung | Champs-Elysees 125, which will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. They will get to relive the biggest highlights of Games past with Galaxy, and explore Samsung’s latest innovations and create lifelong memories with Galaxy AI.

In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel whose groundbreaking work mirrors the remarkable spirit of Olympic and Paralympic athletes, constantly pushing boundaries and redefining possibilities. Inspired by Parisian Salons from the Age of Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feelings of openness, harmony and connection.

“The entire space is designed to celebrate Samsung’s commitment to openness,” said Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations.”

The Olympic rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon cutting ceremony attended by TM Roh, Team Samsung Galaxy ambassadors including French surfer Joanne Defay, UK breakdancer Karam Singh and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Television and Marketing Services Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in charge of Sport, Olympic and Paralympic Games for the City of Paris and Étienne Thobois, Director General of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games.

“We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic rendezvous @ Samsung,” said Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. “Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support staging of the upcoming Olympic and Paralympic Games here in Paris.”

The Olympic rendezvous @ Samsung, located at 125 Avenue des Champs-Élysées, will open its doors to the public on May 3 and run until October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays. It will host a series of special events over the course of the summer and will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.

In addition to the showcase located at Champs-Élysées, Samsung will open up additional Olympic rendezvous @ Samsung spaces around the city of lights and its surroundings, including the Olympic Park, the Olympic & Paralympic Village and the Main Press Centre, as well as Samsung Galaxy Charging Stations at key Olympic and Paralympic Games venues, where visitors will get to experience the latest Galaxy innovations.

Check out Samsung’s “Open always wins” campaign on Samsung’s YouTube channel:

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, today launched a new documentary series designed to spotlight skateboarding, breaking and surfing on the Road to Paris 2024. The series, produced in collaboration with the Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL), will feature three short docu-series: “Concrete Dreams,” “Breaking Boundaries” and “The Next Wave.”

The first in the series, “Concrete Dreams,” which spotlights the skateboarding community’s journey to the Olympics, is now live on Samsung’s YouTube Channel and will be screened for fans at the SLS San Diego championship tour event on April 20. The breaking and surfing series will be released on April 25 and May 21, respectively, and premiere at PBT’s Atlanta event and WSL’s event in Tahiti.

Starring sport legends Shaun Tomson, Eric Koston and David “Kid David” Shreibman alongside Olympic athletes Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace “Sunny” Choi (Breaking, U.S.) and many more, the project celebrates the communities that lie at the heart of each sport as they get set to open themselves to the world this summer.

This new project is a key part of Samsung’s Olympic and Paralympic Games Paris 2024 campaign, ‘Open always wins,’ which claims that with an open mind, anything is possible — a motto these communities live by every day. Produced in collaboration with the SLS, PBT and WSL, the docu-series explores the iconic subcultures of each sport, their shared belief in openness and the impact that being part of the Olympic Games has on their communities — past, present and future.

The synopsis of the skateboarding documentary unveiled today is as follows:

• Concrete Dreams: From the birth of street skateboarding in the 1980s to its consecration at the Olympic Games Paris 2024, this is the story of a community built on one unspoken rule — respect. It encourages you to see the world in a different way, to go create and always get back up, no matter how often you fall.

The synopses of the next documentaries in the series are as follows:

• Breaking Boundaries: As breakers get ready for their Olympic Games Paris 2024 debut, this is the story of a global community born from the streets and shooting for the stars. It is a celebration of breaking as an explosion of energy and soul that gives you a sense of expression and belonging and encourages you to do something we’ve never seen before.

• The Next Wave: Surf legends and icons in the making share their story as they embark on their journey to Paris 2024. It is the ultimate love story between them and the ocean as they prepare to take that leap and a celebration of surf as a way of life, passed down to generations, and a culture that has not only survived but gotten stronger.

“Samsung is excited to support the skateboarding, breaking and surfing communities on their incredible journey to Paris 2024,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We’re honored to tell their stories and help shine light on these communities to wider audiences through this docu-series. We hope they inspire many to push boundaries, support each other and always stay open.”

“We were really excited to partner with Samsung on this docu-series and share our story and our culture with the whole world,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Surfing is unlike any other sport on the planet. This is such an amazing opportunity to open up our community and celebrate what brings us all together.”

“This is a big year for us and our sport. The future of women surfers is really bright, and the Olympic Games give us that long-term vision,” said Johanne Defay (Surfing, France). “They are a chance for us to really show the world what surfing is all about. Not only our skill on the waves but what we stand for as a community — committed to giving back to our sport and our planet — and ‘The Next Wave’ truly honors that.”

“Everyone looks out for each other, that’s the special thing about having this small community,” said John John Florence (Surfing, U.S.). “It’s exciting to be able to open our community to the world with this documentary.”

“Finding skateboarding was like falling in love for the first time,” said Rayssa Leal (Skateboarding, Brazil). “I’m so excited to share our story with this documentary and show young girls what skateboarding is all about.”

“Skateboarding is a chance for people to show 100% of themselves and really push their own limits,” said Jagger Eaton (Skateboarding, U.S.). “What if you’re one morning away from making all your dreams come true? You never know how close you are to success. Hope you guys love the documentary as much as I did! I’m stoked to share our journey with you.”

“Skateboarding is all about freedom, you can just pick up your board and go anywhere. It’s like becoming a kid again,” said Aurelien Giraud (Skateboarding, France). “I hope our story inspires you to pick up that skateboard and enjoy the ride.”

“Breaking is special. When I’m dancing, it’s like nothing matters in the world except for me just being me,” said Grace “Sunny” Choi (Breaking, U.S.). “There’s going to be a lot of great opportunities coming out of the Olympic Games from the added awareness and hopefully also more parents wanting to put their kids into breaking. I hope this documentary makes you as excited as we are to share this culture with the world.”

“This was such an exciting project to be a part of,” said American skateboarding icon and entrepreneur, Eric Koston, who lent his perspective to “Concrete Dreams.” “Our sport has such a deep connection to film. To see these voices come together to celebrate our sport, our journey and our heritage is huge.”

In addition to the screenings at SLS, PBT and WSL events, the docu-series will go live on Samsung’s YouTube channel. Visit here to watch “Concrete Dreams” and check out the trailers for upcoming documentaries.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

About World Surf League
The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in all of sports. With a firm commitment to its values, the WSL prioritizes the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation. For more information, visit WorldSurfLeague.com.

About Street League Skateboarding
Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

About Pro Breaking Tour
The Pro Breaking Tour stands at the forefront of elevating Breaking, hosting premier competitive events that celebrate the dance form’s artistry, athleticism, and cultural heritage. Through our meticulously organized competitions, we aim to provide a dynamic platform for breakers to showcase their talents, while fostering a community rooted in respect, unity, and creative expression. Our mission is to spotlight the vibrancy of breaking on a global stage, encouraging growth and appreciation for this dynamic element of hip-hop culture. For more information, visit ProBreakingtour.com.

[Appendix]

Full Cast

Concrete Dreams
Sky Brown (Skateboarding, Great Britain), Team Samsung Galaxy
Jagger Eaton (Skateboarding, U.S.), Team Samsung Galaxy
Aurelien Giraud (Skateboarding, France), Team Samsung Galaxy
Rayssa Leal (Skateboarding, Brazil), Team Samsung Galaxy
Chris Cote, Journalist
Eric Koston, Professional skateboarder

Breaking Boundaries
Sunny Choi (Breaking, U.S.), Team Samsung Galaxy
Karam Singh (Breaking, Great Britain), Team Samsung Galaxy
David “Kid David” Shreibman, B-Boy
Ken Swift, B-Boy
ROOKIE, FlowXL, Breaking crew
Wonyoung Baek, Breaking legend
Cheoljong Jeong, Breaking legend
Chris “CrosOne” Wright, Breaking legend

The Next Wave
Johanne Defay (Surfing, France), Team Samsung Galaxy
John John Florence (Surfing, U.S.), Team Samsung Galaxy
Jack Robinson (Surfing, Australia), Team Samsung Galaxy
Shaun Tomson, Surf legend
Moana Jones Wong, Professional surfer
Leah Dawson, Surfer
Ashton Goggans, Journalist

As announced earlier this year, Samsung’s official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins,’ articulates the brand’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. These three sports, each built with shared values and respect, embody the spirit of ‘Open always wins,’ and Samsung is committed to supporting their inspiring and close-knit communities.

“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Open mindset to try new things, the determination to push the limits of what’s possible and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities — not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”

Samsung will engage WSL, SLS and PBT athletes and fan bases at key events on the Road to the Games. These partnerships will come to life through a new collaborative initiative designed to spotlight the iconic figures and subcultures of each community, as well as their unique stories, which will be unveiled in April.

“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 — and Tahiti,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities and athletes in this important and exciting year for the sport.”

“Our organization was founded with the aim to foster the popularity and acceptance of street skateboarding worldwide,” said Matt Rodriguez, General Manager, SLS. “We live these values every day and are so pleased to partner with Samsung, a brand that focuses on openness and inclusivity at its core. Together, we’ll strengthen our platform, support our community and reinforce our shared belief in openness.”

“Over the past decade since our tour’s inception, we’ve witnessed an incredible evolution in our sport and culture,” said Chris Wright, also known as “Cros One,” founder of PBT. “Big shoutout to the b-boys and b-girls who push the limits of creativity and self-expression every day. Now, we’re gearing up to make history with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal moment in our sport’s journey.”

Additional details on the community initiative and partnership activities will be shared in the coming weeks.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

About World Surf League
The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in all of sports. With a firm commitment to its values, the WSL prioritizes the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation. For more information, visit WorldSurfLeague.com.

About Street League Skateboarding
Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

About Pro Breaking Tour
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As the first Winter Youth Olympic Games in Asia, more than 1,800 youth athletes from 79 countries will compete in 15 sports across seven events in two weeks, fostering the Olympic spirit. With the world’s attention focused on the largest Youth Olympic Games in history, Samsung Electronics is providing an unforgettable experience for the participants by hosting an experience center for new products unveiled at Galaxy Unpacked 2024 and organizing sessions with national representative Olympic athletes.

Samsung Newsroom went to the site of the Youth Olympic Games, which was made even more special by Samsung’s latest IT and Galaxy.

▲ View of the Samsung Electronics Experience Center located in Gangneung Olympic Park in Gangwon Province

“Meet Galaxy AI in a Winter Snow Field.” – Samsung Galaxy Olympic Games Experience Center

The Samsung Galaxy Olympic Games Experience Center is located in Gangneung Olympic Park. Shaped like a giant snow ball, it reminded visitors of a winter snow field and drew their attention. The long line in front of the entrance despite the cold weather showed the intense interest in the new products unveiled at the recent Galaxy Unpacked.

▲ Visitors are waiting to enter the Samsung Galaxy Olympic Games Experience Center.

Outside the experience center, an 8-meter-high structure with the official mascot of the Games, Moongcho, and the Samsung Galaxy logo welcomed the visitors. A photo zone that shows Moongcho and Samsung Electronics’ partnership with the Olympic Games and looks like a snow globe was set up at the information zone. Visitors all took photos there, showing their excitement for the competition.

▲ (From the left) Information zone, Snowboarder Katie Ormerod taking a photo at the photo zone

The main experience center was packed with visitors eager to see the latest Galaxy products. The experience center consisted of an experience zone where visitors could try out the main features of Galaxy AI in the Galaxy S24 series, as well as other spaces that showcase Galaxy’s innovative mobile experiences, such as the Galaxy foldable and the Galaxy Book4 series exhibition zone, etc.

▲ Visitors have gathered to use the new Galaxy products.

In particular, Galaxy AI, which presents the infinite possibilities of mobile devices, received a great response from visitors. Visitors were thrilled with the new AI-powered experiences, including Live Translate, which translates a phone call in real time; Circle to Search, which allows users to circle an image or video to quickly find information without moving the screen; and Note Assist, which summarizes long texts written in the Samsung Notes app. “I think the live interpretation and translation feature will be very helpful for smooth communication with foreigners at international events such as the Youth Olympic Games,” said a visitor who tried out Galaxy AI.

▲ British Snowboarder Katie Ormerod is listening to the explanation about various AI features in the Galaxy S24 series.

▲ (From the left) Visitors are experiencing Galaxy AI’s Live Translate and Note Assist.

▲ Visitors are trying out the Circle to Search feature. You can easily search with just a simple gesture alone.

Visitors enjoyed a unique entertainment experience by playing winter sports-themed games and taking selfies with the Galaxy S24 series. Participants who took photos with the Galaxy S24 series were impressed with the powerful camera experience, which enables high-definition zoom, as well as optimal photos even when taken in low light. Galaxy AI’s various Gallery app editing features, which can greatly improve the quality of photos and videos taken, received a lot of attention as well.

▲ Winter Sports Game Zone and a visitor enjoying playing a ski jumping game with the Galaxy S24 series

▲ Visitors experiencing the Nightography feature, which lets you take clear photos even when you zoom in at night

▲ A visitor taking a photo of Moongcho, the mascot of Gangwon 2024, and editing the photo using Galaxy AI

In addition, visitors could also enjoy the various events that were held in the experience center to provide merchandise items symbolizing Gangwon 2024 and Gangwon Province, and the Gangwon 2024 mascot Moongcho visiting the experience center as well.

▲ A visitor at Samsung Galaxy Olympic Games Experience Center taking a photo with Moongcho

▲ (From the left) A visitor participating in the stamp tour event, the merchandise provided to event participants

Message of Support From Team Samsung Galaxy

On the 20th, the day after the Opening Ceremony of the Winter Youth Olympic Games, the first session of Chat with Samsung Galaxy, where inspirational stories are shared for youth athletes and visitors, was held at the Samsung Galaxy Olympic Games Experience Center.

Team Samsung Galaxy, a group of ambassadors comprised of Olympic athletes from around the world representing a variety of sports, participated in this event and had a discussion under the theme of “Breaking Barriers and Opening New Opportunities.” The event was packed with youth athletes, visitors, Olympic officials, influencers, as well as local and international media who gathered to listen to the session.

▲ The session was packed with the audience.

The event kicked off with actor Jae Min Park, who is an Olympic Games commentator and Gangwon 2024 ambassador, moderating the session. “Samsung Electronics has been an official partner of the Olympic Games for about 35 years,” said actor Park. “We organized the ‘Chat with Team Samsung Galaxy’ session to provide great inspiration at the Olympic Games for the youth,” he explained.

The audience erupted in cheers and applause when Team Samsung Galaxy member and national breaking athlete Yeri Kim of the upcoming Olympic Games Paris 2024, Team Samsung Galaxy member and short track & speed skating athlete Dae-heon Hwang of the Olympic Winter Games Beijing 2022 and Team Samsung Galaxy member and British snowboarder Katie Ormerod of Beijing 2022 appeared.

▲ (From the left) Actor Jae Min Park, short track speed skating athlete Dae-heon Hwang, breaking athlete Yeri Kim and snowboarder Katie Ormerod

Yeri Kim, who competed at the Summer Youth Olympic Games Buenos Aires 2018, and Dae-heon Hwang, who competed at the Winter Youth Olympic Games Lillehammer 2016 Youth Olympic Games, said it was a special feeling to come to Gangwon 2024. “I was even more eager to come because it was a once-in-a-lifetime opportunity to participate in Youth Olympic Games,” Kim recalled. “But I think we made history by winning a medal in the breaking event, which was for the first time in Korea as well as the sport itself. So it is a very meaningful and proud memory,” she said. “The Youth Olympic Games was a step toward and experience for preparing for the future Olympic Games for me. It’s what got me here today,” said Hwang.

▲ (From the left) Breaking athlete Yeri Kim, short track speed skating athlete Dae-heon Hwang

Katie Ormerod shared her experience as a mentor to younger athletes. “I try to show them the importance of enjoying sports,” said Ormerod. “I think truly enjoying what you do is one of the most powerful drivers in life and a foundation for growth,” she added.

▲ Snowboarder Katie Ormerod

The members of Team Samsung Galaxy shared the challenges they faced during their athletic careers and how they overcame them and opened up new opportunities. Ormerod, who underwent seven surgeries due to an injury just before the Olympic Winter Games PyeongChang 2018, said, “Even when I had to relearn how to walk, I didn’t let that stop me.” She added, “The support I had received while sharing my rehabilitation process on social media greatly helped me get through it, and I found myself as a snowboarder again,” she said.

“I always had anxiety about whether my hearing aids would deliver the music properly, but I didn’t see my disability as a barrier to my life,” said Kim, who overcame her limitation as a deaf breakdancer. “Opening up about my disability actually helped me connect with people more and grow,” she said.

Dae-heon Hwang, who won the gold medal at Beijing 2022, shared his advice on feeling the pressure regarding injuries. “I’d be lying if I said I didn’t struggle every time I got injured,” he said. “With more injury, I worked out more, and I used it as an opportunity to get stronger,” he said, emphasizing that there’s nothing you can’t do if you keep trying.

The sincere stories of Team Samsung Galaxy athletes who overcame their limits with an open mind resonated with many people, as they are in line with Samsung Galaxy’s brand spirit of pursuing unlimited possibilities based on openness.

When asked by the audience what they like about using Galaxy as a member of Team Samsung Galaxy, Hwang said, “I utilize Galaxy’s amazing camera to capture videos for training analysis.” “I’m using Galaxy Z Flip, and it fits in my pocket so I can use it when I’m snowboarding as well,” said Ormerod. “For me, this smartphone is like a game changer for snowboarding,” she added.

▲ Short track speed skating athlete Dae-heon Hwang answers questions from the audience.

During the on-site interview with Samsung Newsroom, which was the last part, each member of Team Samsung Galaxy left a warm message of support for the sports dreamers.

From the Summer Youth Olympic Games Singapore 2010, which was the very first Youth Olympic Games, to the Winter Youth Olympic Games Gangwon 2024, Samsung Electronics has been accompanying the youth on their journey of taking on challenges and achieving their dreams. As Samsung roots for the youth athletes who challenge their limits and the youth of the world, Samsung Electronics looks forward to playing a big role in many ways by connecting global athletes and fans as an official partner of the upcoming Olympic Games Paris 2024 as well.

“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”

Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.

“Samsung has been elevating the Olympic and Paralympic Games experience — and supporting athletes — for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire and enhance the Olympic and Paralympic Games for athletes and fans alike.”

Team Samsung Galaxy for Paris 2024

For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl¹ Grace “Sunny” Choi, German Para sprinter Johannes Floors and South Korean football icon Son Heung-min — with more to be named. It features several athletes from some of the Games’ newest sports — skateboarding, surfing and breaking — which, like Samsung, share core values of open-mindedness and self-expression.

“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”

The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to participate in the Olympic Games when she won silver at Tokyo 2020; Kim Ye-ri, the “limitless” South Korean B-girl who overcame a hearing impairment to rise to the top of her sport; Jagger Eaton (U.S.), who champions skateboarding’s culture of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are not only fierce competitors on the waves, but also fierce ocean and climate advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.

Madison de Rozario said: “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.”

Johanne Defay said: “I am super happy to be part of Team Samsung Galaxy. ‘Open always wins’ reminds me of the open-mindedness one can acquire through competition – sometimes we win, sometimes we lose, which challenges many aspects of ourselves. We ponder a lot on how we can evolve, and I think that’s a form of open-mindedness.”

Jagger Eaton said: “To be a part of Team Samsung Galaxy means the world to me. From somebody who approaches skateboarding in a diverse way, to be a part of a brand that does the same is amazing. ‘Open always wins,’ to me, means inclusion of everybody. I think that the Olympic Games is not only an amazing time for everybody to get together and cheer for their country, but an opportunity to do what I love on the world stage. For me, I always stay open in skateboarding because I believe it’s one of the most open-minded activities that you can do.”

More information on how ‘Open always wins’ will come to life, the many ways Samsung will enhance the Olympic and Paralympic Games experience at Paris 2024, and the additional athletes of Team Samsung Galaxy, will be announced as the Road to the Games continues. Team Samsung Galaxy’s full roster has been included below.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

¹ ‘B-girl’ refers to a female breakdancer.