Not only does the Galaxy Z Flip offer users brand-new ways to interact with their smartphones thanks to its unique folding mechanism, its striking design is quickly establishing the Galaxy Z Flip as a must-have stylish accessory.

With its sleek silhouette and eye-catching color swatches, there is no better place for the Galaxy Z Flip to introduce itself as a statement-making smartphone than at four global Fashion Weeks.

New York Fashion Week

On February 12 in New York, Samsung and Thom Browne hosted an exclusive event for stylish Fashion Week attendees to showcase the Galaxy Z Flip Thom Browne Edition, a device designed in collaboration with the seminal fashion brand for those who want their smartphone to be as iconic as their style.

PHOTO CREDIT: Photos by Ilya S. Savenok/Getty Images for Samsung Electronics

London Fashion Week

On February 14 in London, the Galaxy Z Flip made its runway debut during top designer Ashley Williams’ catwalk show. Known for bold, retro designs, Ashley Williams is an up-and-coming designer whose unique concept of self-expression provides the perfect foil to the stylish individuality of the Galaxy Z Flip.

Williams’ AW20 collection featured the Galaxy Z Flip alongside a custom-made Galaxy Z Flip microbag and hairclips to showcase how the smartphone is designed to complement any style. The Galaxy Z Flip was also spotted in the front row, as well as backstage, as models and influencers alike looked to document their Fashion Week adventures in style.

Milan Fashion Week

On February 20, the Galaxy Z Flip was the guest of honor at a pop-up store launch event at the Milan location of leading fashion retailer 10 Corso Como, where technology and fashion enthusiasts gathered to experience the Galaxy Z Flip and the Galaxy Z Flip Thom Browne Edition first-hand.

Users can purchase the Galaxy Z Flip Thom Browne Edition at the pop-up store, which features a store design concept as seamless as the Galaxy Z Flip’s new form factor and UX design. Visitors to the pop-up have been learning how the smartphone can fit seamlessly into their lifestyles, whatever they may be.

Paris Fashion Week

The Galaxy Z Flip is also being featured at a pop-up store event during Paris Fashion Week at the iconic Galeries Lafayette department store on the Champs-Élysées. The pop-up store is set right among some of the world’s most fashionable brands and demonstrates how fashion and technology can meet to produce innovative solutions to suit any lifestyle.

Originally an industry-insider showcase, Paris Fashion Week has evolved into a global luxury spectacle that brings together the most influential leaders, innovators and influencers in the global design and luxury communities.

It was against this backdrop that Samsung Electronics recently partnered with Italian luxury fashion brand Colombo Via Della Spiga for an exclusive showcase of The Wall Luxury – an immersive and customizable display built with Samsung’s modular MicroLED screen technology.

Addressing those in attendance at the showcase, which was held at one of the world’s preeminent luxury hotels, the five-star Hôtel Ritz Paris, Samsung Electronics’ Senior Vice President of Visual Display Business, Hyesung Ha, described what made Paris Fashion Week the perfect setting for the event.

“Paris Fashion week plays a critical role around the world in establishing cultural cues, and in offering a glimpse into upcoming design, fashion and lifestyle trends,” said Ha. “For this reason, we could not think of a more appropriate backdrop to showcase The Wall Luxury, which incorporates Samsung’s most premium and advanced design and display technologies.”

The star-studded event offered leading designers, fashion executives, actors and influencers an opportunity to experience for themselves The Wall’s cutting-edge visual technology and awe-inspiring scale.

“Walking into the room, I couldn’t help but notice this huge screen and its sublime quality,” said Djamila Kerdoun, co-founder and CEO of DK Ambassador, and founder of the International Summit of Fashion. “I had to take a few minutes to admire its artful design and high-resolution images. Working in the events industry, I am particularly attentive to every detail when it comes to digital equipment. For its beauty and for its innovative design, it perfectly fits in … as part of Fashion Week!”

The Wall Luxury represents one of Samsung’s most groundbreaking advancements in display technology. Its immersive modular MicroLED design offers users a world-class viewing experience from the comfort of their home. The Wall also comes in a Professional version that’s geared toward high-end businesses and retail spaces, and, like The Wall Luxury, is completely customizable.

“The extraordinary thing about modularity is that you are no longer locked into a format,” said Didier Beautemps, celebrated architect and Director of Paris-based architecture studio Atelier COS. “In luxury shops, in hotels, in everything we do, it gives us great freedom of design in terms of size and ratio. What truly amazed me is the total absence of reflection, which remains unaffected by the natural light of a room.”

The Wall is designed for those who are constantly seeking exclusive and premium experiences. The display doesn’t just deliver the ultimate in terms of picture quality, it also transforms how digital technology integrates into — and enhances — its environment.

“Modern design is all about expressing uniqueness,” said world-renowned jewelry designer Diana Zhang, who was also in attendance. “We are all different and unique, so we need customizable products to meet every single taste. That’s exactly what Samsung’s done with The Wall Luxury, which can suit every single house with its artful design, customizable frame, and ability to display whatever you like, such as artwork.”

French actress, singer, and radio and television presenter, Sandra Lou, described the display as “Unique and exceptional. I’ve never seen a screen with such details. The images couldn’t be more realistic, especially in terms of colors — amazing.”

To learn more about The Wall Luxury, please visit https://displaysolutions.samsung.com/led-signage/the-wall.

On September 23, The Wall Luxury will be on display as part of the Trunk Show by the Italian luxury fashion brand Colombo Via Della Spiga, held at the illustrious, 5-star Hôtel Ritz Paris, one of the world’s preeminent luxury hotels. The event takes place on the first day of Paris Fashion Week and also features Colombo’s new crocodile collection.

Currently showcased at shopping destinations such as Harrods in the UK, The Wall Luxury will also be on display at MYS (Monaco Yacht Show) starting from September 25 as part of a co-exhibition with Bond Technology Management at the Quai Albert Ier area, stand number AL1. Set in the iconic Port Hercules in the principality of Monaco, MYS provides the ultimate showcase for industry influencers of the most reputable superyacht builders, award-winning yacht designers, luxury suppliers.

“The Wall Luxury integrates the very latest in design and technology trends,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “This display is built for a luxury lifestyle, perfect for those looking for the most exclusive and premium visual experiences to incorporate into their living spaces — from luxury homes to superyachts and beyond. It’s unlike anything else available in the market today.”

Now available globally, The Wall Luxury represents the latest application of Samsung’s modular MicroLED technology, which can be custom-tailored to any size and aspect ratio and immediately enhance the aesthetic of any space.

The display goes beyond image quality improvement, transforming how digital technology integrates into and enhances its environment. Combining the world’s leading audio and automation systems, The Wall is designed to never turn off. When not in use, the display transforms into a digital canvas matching the owner’s preferences. Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames that enhance any space.

The Wall Luxury is configurable and customizable to a variety of sizes and ratios from 73-inches in 2K definition, 146-inches in 4K, to 292-inches in 8K. With a depth of less than 30mm, the slim, bezel-less infinity design and customizable décor frames allow the display to blend seamlessly into its surroundings without disrupting the desired vision within and beyond the screen.

The Wall Luxury provides real scale and full immersion for everything from sports, movies, live concerts and all other entertainment options. Equipped with a Quantum Processor Modular, AI-upscaling picture quality engine, HDR10+, peak brightness of 2,000 nits and a 120Hz refresh rate, this innovative display delivers a rich and unmatched visual experience.

To learn more about The Wall Luxury, please visit https://displaysolutions.samsung.com/led-signage/the-wall.

The Galaxy S6 and S6 edge made their first appearance on the runway at an exclusive fashion event during Paris Fashion Week, at the Four Seasons Hotel George V on March 7, 2015.

Tasting Night with Galaxy S6 in Paris

Fashion influencers were enthusiastic about the new Samsung Galaxy S6 and Galaxy S6 edge and took photos during a hands-on experience session.

They not only praised the beauty of the exterior design, with its dual curved edges, but also the user experience and other upgraded features such as the advanced camera functions.

“I think the way that we see music and fashion intertwining—and art and fashion, of course— has always been a part of this world, but now as soon as the lights come up at a runway show, everyone gets their phones out to get that great shot that’s Instagrammable or to tweet it out,” said stylist Brad Goreski, who co-hosted the event. “The great thing about these phones is that the camera is incredible and the design is really beautiful as well. So those of us who are very style-conscious and on our phones all the time, with the new S6 you don’t even have to put it in your bag — it’s just designed so beautifully.”

“It’s not a straight fashion accessory since it is very functional, but many people are becoming more interested in the aesthetics of things, how things feel,” said fashion blogger Susie Lau. “The Samsung Galaxy S6 is a phone that feels really good so it looks really good.”

The advanced camera function, which makes sure you “never miss a fashion moment” by instantly capturing beautiful and bright photos, was a big hit among the fashion media in attendance.

The second exclusive fashion event, “Galaxy S6 First Look,” was held on March 24, 2015 during Seoul Fashion Week at Dongdaemun Design Plaza (DDP), one of Seoul’s newest landmark buildings. At the event, models representing each of the Galaxy S6’s and Galaxy S6 edge’s available colors walked down the runway.

Runway in Seoul

“The device is very powerful and aligned with our brand image: a fashionable and techy business man, now with his most stylish accessory: the Galaxy S6,” said Korean fashion designer HEICH ES HEICH. “For the Galaxy S6, they really thought outside the box. Its deep and profound color makes normal smartphone cases obsolete. The Galaxy S6 is just an accessory in and of itself,” said a designer from Korean fashion brand pushBUTTON.

A model with Green Emerald Galaxy S6 edge device

The fashion media were excited and impressed to see the world’s first dual curved edge screen in an array of luxurious jewel-toned colors.

On the same day, Samsung held another fashion event in Dubai at the Armani Hotel. More than 200 fashion influencers and media attended the fashion show and enjoyed a hands-on experience with the new Samsung Galaxy S6 and Galaxy S6 edge.

Fashion event in Dubai

Some attendees remarked that they had never before attended a fashion event like this one in the region.

Attendees get a closer look at the new Galaxy S6 and Galaxy S6 edge

Samsung held its final fashion event in Moscow, with a goal of capturing the attention of fashion influencers in the region. More than 100 media and fashion influencers were invited to the Gostiny Dvor during the Moscow Fashion Week on March 25, 2015.

The Samsung Galaxy Product Experience Zone at the Gostiny Dvor

Left: Model Lesya Kaf and singer Timur Rodriguez, Right: Lesya Kaf and former tennis player Yevgeny Kafelnikov

The Samsung Galaxy S6 and Galaxy S6 edge were presented on the runway similar to the events in Paris, Seoul and Dubai.

“The new design of Samsung is something that can really become a fashion trend for it-girls,” said Natalia Bnatova, deputy chief editor of Cosmopolitan Russia. “On this subject I guess we will be interested in supporting Samsung – it’s just too beautiful.”

Karina Erizan, of InStyle Russia, said, “Samsung showed an event of just super level – I never thought that shows like that could be made in Russia. Celebrities, beautiful event to collaborate with (MFW), and magnificent product.”

Russian actress Alisa Grebenshikova said, “I’m very impressed by this new smartphone. It’s beautiful, stylish and bright. It’s so nice on the touch! After using it, I feel like I don’t want to give it back!”

The finale of the fashion show was a collaboration with top designer Valentin Yudaskin. Models walked down the runway while taking selfies with the Galaxy S6 edge.

A model holds a Galaxy S6 at the Valentin Yudashkin Fashion Show

“I came here for the runway part, and I really liked it. Although I would’ve been happier if there were more Samsung products, the idea of models walking with gadgets is fresh and interesting,” said Alexander Babulin, an editor at Hi-tech.mail.ru.

The whirlwind tour to introduce the fashion world to the Galaxy S6 and S6 edge drew high praise from fashion media and influencers, who had the chance to take a first-hand look at Samsung’s latest mobile devices. As a result, the Galaxy S6 and S6 edge have taken their place among the hottest new fashion accessories.

Read more:

[Lookbook] Galaxy S6 and S6 edge: Rich Colors You Haven’t Seen on Mobile Devices

[Lookbook] Galaxy S6 and S6 edge: Setting Trends in Fashion and Function

Straight from Barcelona to Paris, the Galaxy S6 and S6 edge Hit the Runway