HS Kim, President of Visual Display Business at Samsung Electronics, opened the event by discussing the continuous evolution of television with regard to our entertainment, conversation and lives at home. Samsung’s QLED TV, he explained, is “the Next Innovation in TV” – a product that reestablishes the television as the “most important connection to the world around us.”

The succeeding speakers went on to explain how this vision is realized through QLED TV’s true-to-life picture quality, smart features that facilitate access to today’s limitless content and beautiful design that gives users the freedom to put the TV wherever their lifestyle demands. In this way, Samsung believes, QLED TV is ushering in a new era of Lifestyle TV.

In addition to highlighting the features of QLED TV, the company also showcased The Frame, an intelligent display that offers a premium viewing experience when on, and doubles as a work of art by displaying art or personal photos when powered off.

Following the presentation, attending journalists, technology influencers and partners were given the opportunity to get an up-close look at Samsung’s new products in a hands-on experience zone.

Check out the highlights of the event in the photos below.

HS Kim, President of Samsung Electronics’ Visual Display Business, explains how the launch of QLED TV offers “a TV experience beyond the TV.”

HS Kim describes QLED TV as “the Next Innovation in TV”, designed to cater to users’ lifestyles.

Stephane Cotte, Vice President of Consumer Electronics, Samsung Electronics France, explains how the company’s new Quantum dot materials enable 100 percent color volume, which brings to life the tiniest details of a picture.

Danny Kaye (right), Executive Vice President at Twentieth Century Fox and Managing Director of the Fox Innovation Lab, discusses current Samsung-Twentieth Century Fox partnership projects for the Ultra HD ecosystem.

The Frame, Samsung’s new intelligent display and the winner of the 2017 CES Innovation Award, integrates into any space whether on or off, while embracing all the innovations of QLED TV.

Yves Behar (right), one of the world’s most influential industrial designers and collaborator on Samsung’s The Frame design, joins Eena Kim, Vice President of Samsung Electronics’ Product Design Department, onstage to discuss the story behind the display, noting that he was inspired “to transform the television into something that’s personal.”

“The Frame perfectly reproduces every detail of my artwork… and it really brings the quality of one of my exhibitions into the living room,” explains aerial photographer Tommy Clarke. “If you put The Frame on the wall at my gallery, next to my prints, I’d be seriously impressed if you could tell which is which!”

Richard Jakeman, Head of Business Development – Smart TV, Samsung Electronics UK, shows how QLED’s smart features facilitate access to and discovery of content in a world of seemingly infinite channels, devices and services. A simplified menu, One Remote Control and a new Smart View app create, “a TV experience that’s both smart and unified.”

Held in Paris’s famous Carrousel du Louvre, Samsung’s QLED TV Global Launch event featured a host of interactive exhibits illuminating how Samsung optimized the TVs to cater to more aspects of modern consumers’ viewing experience and usher in a new era of Lifestyle TV.

Experience the engaging exhibition for yourself in the photos below.

The QLED TV experience zone showcased the devices’ true-to-life picture quality and lifestyle-centric design.

A visitor seamlessly toggles between apps using the One Remote Control.

The exhibit’s accessory wall showcases the various stands, frames and mounting gear that allow users to install their QLED TV in a manner that suits their individual taste.

A home setup demonstrates how QLED TV’s versatile stands allow it to blend in within a range of settings.

An interactive exhibit featuring a pivoting wall demonstrates QLED’s ability to provide consistent color at any viewing angle.

A QLED TV home theater setup allows visitors to experience immersive HDR content provided in collaboration with 20th Century Fox.

A visitor experiences how QLED TV’s smart features amplify users’ entertainment.

The portion of the exhibit showcasing The Frame, an intelligent display that functions as a QLED TV when on and a work of art when in Art Mode, resembles an art gallery.

The Frame integrates seamlessly into any setting.

The fashion world got a touch of tech on March 7 when Samsung Electronics hosted its first “Tasting Night with Galaxy” event during Paris Fashion Week to celebrate the launch of the Galaxy S6 and Galaxy S6 edge.

Following the global launch of the new Galaxy smartphones at the Mobile World Congress in Barcelona, Samsung hopped over to the fashion capital of the world to introduce the Galaxy S6 and Galaxy S6 edge to the fashion industry.

A lot of the guests arrived at the Four Seasons Hotel in Paris on Saturday evening to discover “What’s Next” in smartphones, virtual reality and accessories. After fashion icons Comme des Garçons and Acne Studios finished their runway premieres in the neighborhood, guests made their way to the hotel to attend Samsung’s own runway-inspired premier at a completely redesigned dining hall.

As each attendee came in, they were greeted by crystal-clear chairs set along two long white dining tables inspired by the Galaxy S6. The immaculate white room set the tone for what was next to come: a gorgeous hands-on presentation of how Samsung’s new Galaxy smartphones combine design, innovation and superior technology to achieve a flawless user experience.

The space served as an inspiration to the sophistication of architectural fluidity and luxury designs and colors of the new phones.

International influencers like Hollywood actor Jared Leto, model Gigi Hadid, model Lily Donaldson, model Doutzen Kroes (the face of Samsung Netherlands), model Jessica Stam, stylist and blogger Susie Lau, Editor-in-Chief of CR Book Carine Roitfeld and Bollywood actress Kangana Ranaut were joined by top-tier fashion and lifestyle media outlets for two courses — the regular Galaxy S6 and the Galaxy S6 edge.

As they settled in, rows of models entered the room carrying glowing half-cut glass jars bearing metal used to make the Galaxy S6 and Galaxy S6 edge. Puffs of white smoke billowed out of the jars when they were opened, and guests were able to see the sleek new texture that made up the new phones.

With the smartphones’ blend of metal and glass, Samsung’s refined approach delivers a totally new mobile experience that is not only inspired by fashion, but allows the devices to truly act as their own fashion accessories. The advanced camera functions make sure you never miss a fashion moment, instantly capturing beautiful and bright photos.

Plus, with the new sleek texture, you can make sure that you’re shooting stylishly while on the go. And if you happen to want to take a selfie of yourself at the front row of a fashion show, you can rest assure the 5-megapixel camera will capture a short worthy of Instagram fame.

The new look represents how Samsung started from scratch to create a premium device that redefines the user experience.

In fact, every vital aspect of the design — from the material to the shape to the user experience — was reimagined from an entirely new perspective that focused on premium design aesthetics as well as usability and function.

Host Younghee Lee, the executive vice president of Samsung Electronics’ global marketing, Hyunyeul Lee, the vice president of Samsung Electronics’ UX Innovation team, and co-host Brad Goreski, a fashion personality and stylist, took turns welcoming the crowd of attendees and introducing the design concept of the Galaxy S6 and Galaxy S6 edge.

To couple the premium design of the smartphones, models then brought out wireless chargers and smartphone covers while also introducing the Galaxy S6 edge. Attendees to the Paris event had the opportunity to pick their favorite covers and choose a dessert that went with it.

The new accessories represent Samsung’s extensive collaborations with fashion designers and brands that share the company’s goal of seamlessly unifying the worlds of fashion and technology, thereby creating products that enable people to express their own unique style.

Now more than ever, the worlds of fashion and technology are inextricably intertwined. Samsung believes the two naturally go hand in hand: technology wouldn’t get its creative streak without fashion and fashion wouldn’t exist without technology. Therefore Samsung is encouraging their friends and partners in the fashion industry to come up with their own thoughts on technology and express their opinions on fashion-forward devices like the Galaxy S6 and Galaxy S6 edge.

The new phones come with exciting stylish covers, including the clear-view cover, clear cover, protective cover, flip wallet and S-view cover. The wireless charger and external battery packs also complement the sleek, fashion-forward design of the phones.

At launch, the accessory collection will include Kate Spade, Burton, Swarovski, Montblanc, Rebecca Minkoff and Romero Brittsgko, and additional collaborations will debut in the future as Samsung continues to pursue innovative and meaningful partnerships with various designers and fashion brands.

After attendees got to try out the covers and the phones, they were treated with a runway show featuring model Jessica Stam and music by DJ Misshapes (Leigh Lezark & Geordon Nicol).

The event was hosted as a part of Samsung’s “Forces of Fashion” project, a yearlong campaign that creates an authentic and seamless opportunity for Samsung to continue the conversation in the fashion industry, deliver fashion-related messages regarding new products and collaborations and continue positioning Samsung as an innovator in the tech-cross-fashion space.