Plaza Norte, one of the iconic shopping malls in Lima, the capital of Peru, is now home to South America’s largest digital out-of-home (DOOH) LED signage created by Samsung Electronics. The two hundred thousand square meter shopping mall houses major shops and brands. Now the shoppers and visitors can also gather at the square in front of the mall to indulge in watching a major sports game or an exciting cultural event on the mega-sized screen.

The signage at Lima’s Plaza Norte is the latest example of Samsung’s recent LED signage endeavors, following the installation of South Korea’s largest curved SMART LED signage outside of COEX convention center in one of the most bustling areas of Seoul.

Samsung, the No.1 Leader in Global Signage Market

Samsung has held the number one market share of 24.9%¹ in the global signage market for nine consecutive years and will likely continue its position as a world leader for the tenth year according to 2018 1Q data released by IHS Markit. The company has continuously developed innovative signage products such as ultra-large-sized LED Signage and The Wall Professional. Back in 2009, Samsung opened up the video wall signage market by introducing the thinnest 7.3mm bezel video wall ever; and in 2015, the company acquired the North American LED commercial display company YESCO Electronics to strengthen its B2B display business.²

Breaking Records of Largest LED Signages

This year, Samsung Electronics is leading the market by focusing on large-sized LED signages, as showcased by record-breaking sizes of LED signages in Korea and Peru. Aside from the newest addition in Lima, Peru, Samsung also installed the longest ribbon-type advanced LED signage in New Zealand’s national stadium Eden Park as part of its official partnership with the Stadium. The curved LED signage outside of AFAS Circustheater, one of the most prominent theaters in the Netherlands, is another case where Samsung installed a large-sized LED signage custom-designed to meet unique needs.

To build the largest DOOH LED signage in South America, Samsung’s Enterprise Business Team collaborated with Plaza Norte’s marketing team for many months to launch the LED screen located on the outside of the Plaza Norte building. Building upon the previous experiences in the field, Samsung’s engineers decided that the ideal LED screen product for the mall would be the XA160F outdoor, which consists of 528 cabinets and has an area of 487 square meters.

The Samsung XA160F SMART LED Signage outdoor display features a 16.0mm pixel pitch for enhanced resolution. The screen also comes with IP65 standards that ensure the screen holds up under all types of weather conditions, and the panels have an anti-UV treatment that prevents deformation and discoloration due to sun exposure. In terms of performance, its design and brightness level deter the interference of light, maintaining levels of 7,700 nits at all times.

As it’s the largest DOOH LED signage in South America, the 487 square-meter screen marks a milestone for Samsung. The company will now strive for even higher goals in product innovation and project development regarding its professional display business.

¹ Data excludes performance in Consumer and Hospitality TVs used for signages.

² YESCO Electronics, a LED display manufacturing company based in Utah, US, was rebranded as Prismview in March 2016.

As part of an ongoing initiative to provide students around the world with equal access to a quality digital education, Samsung Electronics recently opened a Smart School in Peru that has taken the community-enriching initiative to new heights.

Samsung’s newest Smart School is located high in the Andes Mountains, some 3,399 meters above sea level, at the National College of Sciences and Arts (Colegio Nacional de Ciencias) in Cusco – a city that was once the capital of the Incan Empire and is home to Machu Picchu, a UNESCO World Heritage Site also known as the “Lost City of the Incas.”

The goal for the Smart School is to use technology to help students in the region obtain a deeper understanding of their rich heritage, so that the legacy of the Incan Empire, and the Quechuan language and culture that descended from it, may be preserved for future generations.

Improving Education with Technology

Established in 2013, Samsung’s Smart School program equips classrooms in underserved communities with cutting-edge educational tools – such as PCs, tablets and electronic blackboards – to create interactive learning environments that allow students to truly thrive. As of this writing, a total of over 3,000 Smart Schools are up and running in over 90 countries around the globe.

As Fabian Im, Vice President of Samsung Electronics Peru, explained, Cusco’s Smart School will not only provide students with a more interactive and nurturing learning environment, but will also create exciting opportunities for them to explore the world around them and learn more about their unique heritage.

“We designed the Smart School in Cusco to allow kids to experience modern technology, which is something they have not had the chance to do until now, while learning how to maintain their beautiful heritage,” said Im. “We want to use our technology to improve education, support social development in this region, and contribute to preserving the rich Quechuan language and culture.”

Students sketch drawings of Machu Picchu that they made using Samsung tablets. On August 9, Samsung organized a field trip that brought students to the historic site for an immersive lesson on Incan culture and history.

Connecting to a Rich Heritage

Like the region itself, the Smart School’s host institution, the National College of Sciences and Arts, carries great cultural and historical value.

Founded by Simón Bolivar in 1825, the school is the region’s first and oldest public institution. As part of the program, the 2,300 students who currently attend the school will receive an immersive digital education covering subjects including computer literacy as well as Incan history, the Quechuan language, and other aspects of their cultural heritage.

To create fun and interactive learning environment, Samsung outfitted the school with electronic blackboards, tablets, all-in-one printers, PCs and monitors, as well as brand new desks and chairs. Classrooms were also decorated with traditional Incan motifs to create a unique blend of past and present.

In addition, on the eve of the Smart School’s launch, Samsung organized a field trip to Machu Picchu that allowed students to immerse themselves in history through another blend of past and present. Once there, the students took part in an interactive lesson that allowed them to explore the historic site in person, and learn more about the Incan Empire using Samsung tablets.

Smart School students use Samsung tablets to sketch unique drawings of Machu Picchu on the train ride to the historic site.

It was an exciting experience for all involved. Afterward, the enthusiastic students described the trip as both fun and enlightening. “Thanks to Smart School, I’m now more familiar with our ancestors’ culture and way of life,” said one student.

Smart School students use Samsung tablets and the Gear 360 camera to snap photos of their field trip to the breathtaking historic site.

The Cusco Smart School is just one of 144 Smart Schools that Samsung is currently operating in Latin America. Peru is home to a total of 12, which are located across the country and have together offered over 20,000 students an opportunity to learn without limitations.