Samsung Electronics, a world leader in advanced semiconductor technology, today announced that its Exynos Auto 8890 processor will be powering German automobile manufacturer Audi’s third generation high-spec modular infotainment platform (MIB). The advanced in-vehicle infotainment (IVI) system will be equipped as standard in the new A4 and upcoming models.

The MIB is Audi’s technology that anticipates the drivers’ needs by keeping up with the latest advancements in information and entertainment equipment of its premium vehicles. Introduced in the reworked A4 and upcoming in further models, the latest generation of the MIB will incorporate Samsung’s Exynos Auto 8890, which had been selected for Audi’s next-generation IVI system in 2017 through Audi’s Progressive SemiConductor Program (PSCP). 

The Exynos Auto 8890 is a powerful processor with an octa-core CPU and twelve-core GPU designed to seamlessly run Audi’s Multi Media Interface (MMI) and its features such as audio, vehicle status control and navigation display on the IVI system. With powerful performance along with multi-OS and multi-display support, the Exynos Auto 8890 delivers a highly interactive user experience on up to four different domains.

“To Audi, mobility isn’t just about getting to the destination, it’s about getting there safely and delightfully,” said Alfons Pfaller, head of Architecture & Platform Development E/E at Audi. “We have worked closely with Samsung over the past few years to provide our customers with an in-vehicle infotainment (IVI) system that includes the newly upgraded Multi Media Interface that responds instantly and accurately to the user’s controls for a premium driving experience.”

“With a premium automobile brand like Audi, the driving experience is expected to be not only high performing and safe but also exhilarating,” said Kenny Han, vice president of Device Solutions Division at Samsung Electronics. “Through close-collaboration with Audi, we are excited that Samsung’s Exynos Auto 8890 will be powering their new in-vehicle infotainment system that will open new possibilities for smarter and more enjoyable driving experiences.”

The new Audi A4 with Exynos Auto 8890-powered IVI system will be available in Europe starting in the fall.

For more information about Samsung’s Exynos products, please visit http://www.samsung.com/exynos.

As the graphics show below, semiconductor solutions are used in a wide array of automotive applications such as the camera and sensing system, dashboard, IVI (In-Vehicle Infotainment) system, ADAS (Advanced Driver Assistant System), autonomous driving central computing system and gateway. Semiconductors will be used even more extensively in the future, especially with the potential introduction of autonomous driving.

Samsung has been continuously cooperating with leading automobile manufacturers to make its semiconductor technologies available in the industry’s latest automobiles as well as next-generation cars. The company has participated in the Audi Progressive SemiConductor Program (PSCP) since 2015 with its advanced memory solutions and Exynos processors.

With its multiple operating system compatibility and support for multi-display, Samsung’s flagship Exynos processors enable powerful computing and graphics processing performance for today’s automobiles with highly graphical user interfaces. Along with its Exynos offerings, Samsung also plans to develop a wide array of logic IC solutions for upcoming automotive applications. Images sensors, working as the eyes of future vehicles, will have further improved frame rate and light sensitivity for thorough monitoring and sensing the driving environment.

When it comes to memory solutions, Samsung provides its high-performance, high-density LPDDR4 /LPDDR4X and GDDR6 DRAM lineups to address ever increasing demand for higher data bandwidth. For secure data storage, Samsung offers advanced eMMC and UFS solutions. All of these Samsung semiconductor solutions for automotive applications guarantee the highest performance levels among their kinds and are designed to endure tough environments inside the automobiles such as sudden temperature changes and continuous vibration.

Also offered by Samsung are LED components for interior and exterior lighting of automobiles such as cluster indicator lighting, headlamps and turn signal lamps. Based on upcoming technologies like pixel lighting, Samsung will be able to provide LED packages and modules that will enable more sophisticated and reliable lighting solutions.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced its participation in the Audi Progressive SemiConductor Program (PSCP) as a partner supplier of Exynos processors, its own System-on-Chip (SoC) solution, for Audi’s In Vehicle Infotainment (IVI) system.

Audi’s PSCP was first initiated in 2010 to quickly implement the latest technologies that satisfy its highest standard in robustness, performance and quality for automobiles. As a key partner, Samsung will be supplying its flagship Exynos processors for Audi’s next-generation IVI system.

“With Exynos processors, Samsung has proven its technology leadership in performance, reliability and innovative packaging solutions, ” said Alfons Pfaller, Head of Infotainment Development at Audi. “Through the PSCP, Samsung and Audi will work together to bring the best in-vehicle infotainment experience at the automotive quality level expected from the Audi brand.”

“We are very thrilled to be a part of the rapidly advancing automobile technology,” said Charlie Bae, Executive Vice President of Sales and Marketing, System LSI Business at Samsung Electronics. “Samsung is fully dedicated to delivering robust and reliable yet high-performing solution to Audi for the next level of driving enjoyment.”

With multiple OS and multi-display support, flagship Exynos processors can operate up to four different domains and displays stationed in the vehicle at once. Exynos processors’ powerful computing and graphic processing performance delivers highly graphical user interface on displays for deeper user engagement.

Since 2010, Samsung’s Exynos processors have powered the highest performing smart devices ranging from smartphones and laptops to navigation systems, delivering the ultimate experiences to consumers. Through the adoption of advanced technology and optimization for automobiles, Samsung is committed to bringing top-of-the-line performance for safer and more pleasant driving experience.