Samsung Electronics, the global leader in soundbars, today introduced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range — which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9 — delivers richer immersion, clean expression and more unified multi-device performance through next-generation soundbars and Wi-Fi speakers.

“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.”

Redefining Cinematic Sound With Samsung’s Q-Series Soundbars

Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering richer immersion across a range of room sizes and listening preferences.

Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience.

The 11.1.4-channel system combines a 7.0.2 main bar, 4.0.2 rear speakers and dual 8-inch driver built-in compact active subwoofer, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theater setups.

New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation.

A 7.1.2-channel system with 13 drivers — including nine wide-range speakers — and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer.

Music Studio Series: Iconic Dot Design, Expressive Sound

Samsung is introducing two new Wi-Fi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wider range of sound system combinations than before, maximizing the audiovisual experience. Additionally, they offer richer sound experiences while also enhancing aesthetic harmony with users’ spaces, allowing users to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art — and grounded in Samsung’s signature aesthetic.

Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. Also, thanks to the super tweeter, the frequency range can extend up to 35kHz for enhanced musical detail. Available in black and white, it functions as a standalone immersive speaker or can be paired with additional units or Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup. 

Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec provide smart, seamless connectivity.

A More Intelligent, Connected and Immersive Sound Experience

For 11 consecutive years, Samsung has been the global leader in soundbars, driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.

In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and Wi-Fi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while Q-Symphony analyzes room layout and device placement to optimize channel distribution. The result is clearer dialogue and more detailed surround sound as you are in the middle of the scene.

Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings also provides instant music controls, making it easy to start listening and adjust playback from any connected mobile device.

Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) launched in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected.

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit Samsung.com.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

The end of a year is the perfect time to gather friends and family and celebrate the year that has passed as well as the one that is to come. When it comes to planning the perfect year-end party, curating the perfect playlist is a must — but so is ensuring that your audio devices are able to set the tone all night long for that perfect celebratory mood.

In order to help you make your celebration unforgettable, Samsung Newsroom has put together some ideas of ways you can ensure your party is the best in town with Samsung’s sound technologies.

Ultra Slim Soundbar: Rock Out in Style

For those who prioritize style as well as great audio quality, Samsung’s Ultra Slim Soundbar (S801B) is the perfect choice for your year-end celebrations. As its name suggests, the Ultra Slim Soundbar features an incredibly slim design of just 38mm in height and 40mm in thickness — a size equivalent to that of a soda can — meaning that its wall-mounted design is sure to stand out. You can also install it freely around your space thanks to its wireless connectivity to ensure your sound system blends seamlessly into your surroundings.

If you’re looking to further personalize your space, you can give your Soundbar a boost with the Ultra Slim Soundbar Skin (SCFBS8[BW/TK]) released earlier this year, which comes in warm brown and teak colors. Paired with your The Frame and its elegant, modern design, you are set to enjoy not only top-level audio experiences but also a cozy, festive feel.

Despite its slim appearance, the Ultra Slim Soundbar is capable of powerful sound. Designed with 3.1.2-channel technology that features seven front speakers and one subwoofer centered on the top two speakers, the Ultra Slim Soundbar provides complete and truly surround-sound experiences. Dolby Atmos support also further contributes to providing you with captivating entertainment experiences.

S-Series Soundbar: Envelop Your Space With Truly Immersive Sound

For those who love to set the scene with truly immersive sound experiences during a celebration or party, the S-Series Soundbar is the soundbar for you.

The S-Series Soundbar delivers rich, room-filling surround sound able to reach every person in the room. This compact, 67cm, all-in-one 5.0-channel soundbar has an impressive four built-in woofers and three tweeter speakers, providing you with a fully immersive, 3D sound experience — all without the need for a subwoofer.

In addition, Adaptive Sound technology is able to analyze the source of any sound in order to automatically deliver optimized audio based on its specific genre. Experience the best, most immersive audio for each and every type of content you’re enjoying, whether it’s a sports game, a classical performance or an action movie.

Your S-Series Soundbar can be easily connected to your Samsung Smart TV and is the first soundbar in the industry to support Dolby Atmos connection for room-filling, optimized 3D sound.

Q-Series Soundbar: Bring the Cinema Experience Into Your Home

If you’re looking to celebrate the year-end season with your favorite movies or TV shows, you can transform your home into a cinema with the room-filling sound of Samsung’s premium soundbar, the Q-Series Soundbar (Q990B).

With an astounding 17 front surround sound speakers, one subwoofer and four up-firing speakers, the Q-Series Soundbar fills the room with truly cinematic surround sound. Synced with your Samsung Neo QLEDs, these 22-channel speakers can deliver truly immersive surround sound experiences like no other.

Samsung’s proprietary Q-Symphony technology allows for compatible TVs and soundbars to play audio at the same time, in sync, taking your listening experiences to the next level through powerful sound quality. Meanwhile, Spacefit Sound technology optimizes your audio based on the structure and layout of your room, providing you with sound that is perfectly crafted for your space and rivals a VIP seat in a movie theater.

In addition, the Q-Series Soundbar has been recognized by renowned global media outlets for its immersive sound experiences, as well as its sleek design.

Sound Tower: Take the Party Spirit to the Next Level

If you’re planning to celebrate the year-end with a bang and throw a party, the Sound Tower (MX-ST90B) is a must-have. This oval Sound Tower fills up virtually any space with 3D audio. The 24.5cm speaker with a built-in woofer provides the perfect punching bass experience, with up to 1700W bass boosting for a beat that sets the party mood perfectly.

In addition to its powerful audio capabilities, the Sound Tower’s various light modes provide an audio-visual harmony that truly matches the mood of the night. Its Bluetooth multi-connection, which allows for two smart devices to be connected simultaneously, and its Group Play functionality, which connects up to 10 Sound Towers, really help you get the party started both indoors as well as outdoors.

Be sure to finish your year strong with Samsung’s range of soundbar and Sound Tower devices. Once you’ve chosen your perfect soundbar based on your own preferences and purposes, enjoy enriching sound during your year-end festivities and beyond.