Samsung Electronics recently completed the installation of an upgraded display solution in the Swiss Life Arena, making it the most modern ice hockey arena in Switzerland. The display solution modernizes the space by providing revamped hardware and software as well as technical support for the ZSC Lions and includes the largest indoor LED cube in Europe. The upgrades were made possible by Samsung’s innovative technology and have enabled the Swiss Life Arena to meet National Hockey League (NHL) standards, a level typically only achieved by North American arenas.

▲ The LED cube installed at the Swiss Life Arena is the largest indoor LED cube in Europe.

As an official display technology partner of the Swiss Life Arena, Samsung outfitted the arena with a wide range of signage products and technical solutions to enhance the customer experience and improve operational efficiency.

“We are proud to present Samsung’s display technology after working with our AV Solution Partner Bild+Ton and the ZSC Lions to equip what is now the most modern ice hockey arena in Switzerland, delivering a world class fan experience,” said Daniel Périsset, Head of CE IT Team, Display and Memory at Samsung Electronics Switzerland. “The unparalleled quality of the solutions will help us deliver the best experiences in the rapidly evolving sports entertainment industry.”

Ground-Breaking Display Solutions To Wow Fans

Samsung installed 669 square meters of LED signage inside the arena, totalling over 18 million LEDs. From players on the side lines to fans in the stands, Samsung’s vibrant display technology allows everyone in the arena to be immersed in the action thanks to brilliant clarity and consistent color presentation. The advanced LED technology provides lifelike picture quality by optimizing brightness levels while eliminating shine and visual inconsistencies.

The central LED Cube display — which measures 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signages. Regardless of where fans sit in the arena’s 12,000 seats, they will be able to enjoy the stunning video display. Designed with premium picture quality and vibrant colors, the Cube will captivate audiences and set the mood using ambient light and sound. During the process of constructing the massive Cube, the teams collaborated to overcome the challenges of keeping the total weight as low as possible and managing the sheer scale of the installation.

▲ The large LED cube and ribbon boards surrounding the entire arena present high-definition picture quality along with ambient lighting and sound.

“You need a reason for fans to come back to the stadium, and we can do so many things now to communicate during the game with the fans. It’s not only the Cube — it’s the screens; it’s the signage,” said Bruno Vollmer, Chief Operating Officer of the ZSC Lions. “The support from Samsung was amazing and we can be proud, all of us, for what we have done.”

To create a fluid and dynamic experience for guests, the Samsung displays include various ribbon boards — long and thin LED screens mounted on the face of balconies — and audio equipment. Thanks to the optimal visibility and low reflection technology of the ribbon boards, fans will not miss any action on or off the field — even in constantly changing lighting conditions.

The content management across all signage displays is supported by MagicINFO 9, the cloud-based solution for the most comprehensive signage offering 24/7 technical support. Managing on-screen content is made simple using Samsung’s powerful MagicINFO 9 solution, which supports content, device and data management across all the displays throughout the entire arena. MagicINFO 9 also allows users to manage content remotely and securely, meaning updates can be made quickly to reflect match details, advertising, or important customer information. 

A Connected Experience Throughout The Arena

By delivering a complete display solution, Samsung has helped to enhance every moment of the audience experience at the arena, accompanying visitors from the minute they arrive until they depart. With an upgraded Players Club and a connected customer experience from the concourse to the Business Club, Sports Club and Press Room, fans can explore the arena while staying informed about the latest game updates.

▲ Signage and displays integrated throughout the arena by Samsung allow visitors to explore the venue while not missing out on any of the game action.

To ensure the technology was incorporated into every corner of the arena, Samsung installed 240 strategically located displays across the stadium. The crystal-clear picture quality of Samsung’s smart signage solutions, including the Q-series signage, are on display in the sports bar and around the concourse. Specifically, the ultra-high definition 4K resolution of the QMR series keeps audiences engaged in the action while enjoying food and beverages in the sports bar. In the auditorium, guests will be mesmerized by The Wall (IWA), a massive and awe-inspiring screen offering a vivid visual display. Furthermore, Samsung B2B monitors were selected for the ZSC Lions’ offices due to their high-resolution picture quality and productivity features.

Adrian Wangeler, Chief Executive Officer, Bild+Ton, shared, “Samsung always responds quickly and easily. Working directly with the manufacturer has the advantage of being able to fall back on the specialists and developers.”

As an industry leader in the global signage market for the past 13 consecutive years,¹ Samsung stands out in the sports entertainment industries. Following Samsung’s visual display milestones equipping Citi Field and SoFi Stadium, fans can expect an extraordinary experience at Swiss Life Arena — powered by the latest innovations from Samsung.

Watch the full video about Samsung’s innovative installations at the Swiss Life Arena here:

Samsung is the official display technology partner of Swiss Life Arena, Switzerland-based ice hockey arena and home to the ZSC Lions.

¹ Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

Just as Samsung TVs have ranked number one globally for 14 consecutive years,¹ the company’s soundbars also hold the number one position in the global soundbar market. Samsung has held the number one spot in the global soundbar industry ever since international research firm Futuresource Consulting started officially recording in 2014. According to Futuresource, Samsung ranks number one in sales revenue, maintains 21.8 percent of the global market share, and accounted for 16.5 percent of the industry sales volume in 2019.

All Samsung soundbars and audio technology are tuned at the Samsung Audio Lab in Valencia, California, just outside of Los Angeles. Thanks to continuous efforts from the Samsung Audio Lab, the ‘Q series’, a part of its 2019 premium soundbar lineup, boasts high quality sound for which it garnered positive reviews from key tech media in the U.S. and Europe.

“It is rewarding to see that our competitiveness in the audio market over the last several years has culminated in this result,” said Seong Cho, Senior Vice President and Head of Global Product Marketing of the Visual Display Business at Samsung Electronics. “We will ensure Samsung remains an industry leader in both the global TV and soundbar market for years to come.”

Samsung’s position as the soundbar market leader will be further strengthened through synergies with Samsung TVs. The 2020 QLED models, which include new and proprietary AI technologies to improve audio as well as picture quality, provide new standards of home audio and entertainment. Using the TV speakers in conjunction with a soundbar to establish the optimal sound, the Q-Symphony feature will produce richer surround sound and provide Samsung’s most immersive audio experience to-date to consumers. This technology received the CES 2020 Best of Innovation award, and is standardized across the entire range of Samsung’s soundbars (above Q60T) and some QLED models (above Q80T).

For more information, please visit https://www.samsung.com.

¹ Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

Samsung Electronics announced today the release of two new Q Series soundbars that feature Samsung Acoustic Beam technology, as well as the new Adaptive Sound feature. As part of a Samsung Audio Lab and Harman Kardon collaboration, the HW-Q70R and HW-Q60R are smarter than ever, offering an immersive surround sound experience for home theaters.

Utilizing Adaptive Sound technology, the HW-Q70R and HW-Q60R soundbars can analyze content played on a viewer’s TV and adjust to ideal sound settings for any given scene. Also, the HW-Q70R and HW-Q60R will automatically switch to Adaptive Sound mode when Samsung 2019 QLED TV is connected and its AI mode in on.

“Through Adaptive Sound, which understands the sound and optimizes it according to the scene, listeners can enjoy even more realistic sound for every genre of content,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Q-Series soundbars carry sound quality that has been revitalized by experts and feature designs that offer an appealing home aesthetic to create a better home theater experience for our customers.”

The HW-Q70R and HW-Q60R also offer Samsung’s proprietary Acoustic Beam technology feature. Acoustic Beam technology uses an array of holes in the speaker to create a more dynamic, panoramic soundscape. These features will fill every corner of the room through a wide soundscape with full sound.

For smarter, easier integration into consumers’ lives, the Q-Series soundbars also feature Bluetooth connectivity, allowing users to easily enjoy high-quality music from their smartphones.

In addition, the HW-Q70R soundbar is equipped with Dolby Atmos and DTS:X immersive, 360-degree surround sound technology, which previously was only available in high-end Samsung soundbar models such as the HW-N950 and HW-N850. With the HW-Q70R, consumers can now enjoy an immersive home entertainment experience, with room-filling sound and overhead audio effects.

Along with the Dolby Atmos and DTS:X technologies, the HW-Q70R has a slim form factor, with a height of only 2.3 inch (59mm), which provides a better match with the QLED TV.

Samsung’s new soundbars will be available in April. For more information on Samsung soundbars, please visit www.samsung.com.

The Q-series features 200 lumens per watt (lm/W) of light efficacy, which is the highest efficacy level among current LED linear modules. The new modules are the first to incorporate the LM301B, Samsung’s recently announced mid-power LED package.

This allows LED lighting fixtures using the new modules to reach more than 150lm/W, enabled through an optical efficiency level of approximately 86 percent and LED driver efficiency of about 88 percent. The Q-series’ performance levels are ideally suited to meet DLC** Premium technical standards, which require higher efficacy and lumen maintenance specifications than the DLC Standard classification.

The new Q-series modules come in one-, two- and four-foot sizes, and can be combined linearly to achieve any desired length. There are two sets of modules: Q-series modules for the North American market are UL certified, while those for the European market have CE certification.

With the addition of the premium Q-series line-up, Samsung now offers five families of LED lighting modules (Q-, H-, M-, S- and V-series) to meet most indoor LED lighting needs. The Q-series has the same form factor as Samsung’s other modules for easy retrofitting with existing LED luminaires and is now available through Samsung’s worldwide LED sales network.

Samsung’s Q-series line-up includes:

(@ tp = 40 ºC, 4000K)

Editorial Note 1: Generally speaking, the higher the light efficacy, the greater the energy efficiency.

Editorial Note 2: DLC (DesignLights Consortium®) establishes technical specifications which are widely recognized in North America as a preferred means of evaluating LED lighting products in terms of performance and quality.