Samsung Electronics, a world leader in advanced semiconductor technology, today announced an 8K display driver IC (DDI) that helps deliver true-to-life 8K resolution in sleek TV designs with industry-leading intra-panel data transfer speed at up to 4-gigabit-per-second (Gbps).

Samsung’s new DDI (S6CT93P) adopts the company’s Unified Standard Interface for TV (USI-T) 2.0 that doubles the previous USI-T 1.0’s intra-panel speed of 2Gbps. The boost in the DDI’s data transfer capability greatly enhances the efficiency of a display’s system performance and reduces the need for additional components. This also allows more streamlined product designs for slim bezel-less TVs with display sizes 65-inches and above.

“To deliver true 8K resolution, it is essential for today’s DDIs to support a high-speed 4Gbps intra-panel interface,” said Ben K. Hur, senior vice president of System LSI marketing at Samsung Electronics. “Samsung’s 8K DDI (S6CT93P) with USI-T 2.0 will bring stunning 8K images to premium displays that can take visual experiences on large-screen TVs to the new level.”

As more consumers seek immersive viewing experiences with highly detailed clarity and realistic colors on big-screen TVs, its displays require higher pixel densities on larger panels. Given that 8K resolution has four times the number of pixels than 4K UHD, the amount of image data to be transferred within a panel must increase accordingly, as well as the number of components to support that task. The 8K DDI’s advanced performance at 4Gbps intra-panel interface speed minimizes the added clutter around the display panel that offers more freedom in premium 8K TV designs.

The updated interface also supports a smart equalizer (EQ) feature that utilizes two-way channels between the timing controller (TCON) and individual DDIs. Rather than calibrating each and every DDI manually, the smart EQ can program all DDIs in a panel simultaneously, reducing the possibility of bit errors and resources that are required for panel production.

The 8K DDI samples as well as licensing for the USI-T 2.0 intra-panel interface are currently available.

During its press conference at the IFA 2018, Samsung Electronics is to announce its foray into 8K with the unveil of the Q900R QLED 8K complete with 8K AI Upscaling. Available in four ultra-large screen sizes (65”, 75”, 82” and 85”), Samsung QLED 8K TV will feature several 8K-ready enhancements, including Real 8K Resolution, Q HDR 8K and Quantum Processor 8K, all created to bring 8K-quality images to life. The new Samsung QLED 8K will be available in stores from end of September^*.

Samsung’s QLED 8K with 8K AI Upscaling is a part of the company’s long-term vision of leading 8K to the forefront as the most accurate and life-like screen resolution on the market.

“At Samsung, we’ve worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K with 8K AI Upscaling is an integral component as we look to the future of displays,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re thrilled to introduce the Q900R to consumers and are confident that they will experience nothing short of brilliance in color, clarity and sound on our new 8K-capable models.”

To achieve 8K-quality images, the Samsung Q900R features Real 8K Resolution capable of 4,000 nit peak brightness – a standard met by most film studios. This feature allows TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV. Q HDR 8K powered by HDR (High Dynamic Range) 10+ technology which optimizes the TV’s brightness levels and produces pristine colors and images is also incorporated to deliver pictures as intended by creators.

Samsung’s proprietary 8K AI Upscaling technology based on artificial intelligence also comes equipped with picture and sound quality to a level compatible with 8K regardless of the original source quality or format. Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the Quantum Processor 8K recognizes and upscales the content to appear in 8K quality. In addition, the Q900R features Direct Full Array Elite for enhanced contrast and precise backlighting control, and also 100% Color Volume, enabling users to witness billions of shades of color for the purest color accuracy to-date.

Focusing on user efficiency, the Q900R features a slate of new functions that enable consumers to use their TVs differently while maintaining the highest quality in picture and sound. For example, the TV recognizes and analyzes a number of connected entertainment devices like audio devices connected via optical cable with One Remote, then auto switches the TV’s image source and audio output for an optimized viewing experience. Lifestyle features, such as Ambient Mode, have been enhanced to seamlessly blend the TV in the surrounding space by showcasing beautiful images, weather, news and more on the screen. The One Invisible Connection, which comes standard at 5 meters, incorporates the optical cable and power in one seamless cord, giving users more freedom to decide where and how they place the TV. Smart enhancements, such as SmartThings, further add to the Q900R’s ability to provide users with greater access to information and make their lives easier, and the Universal Guide provides personalized recommendations to easily find live and OTT content on TV.

Samsung will showcase its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2.

^* Specific date and model may vary by region/country.