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		<title>Red Bull &#8211; Samsung Global Newsroom</title>
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				<title><![CDATA[Samsung and Red Bull Challenge Consumers to ‘See the Bigger Picture’ in a New Extreme Sports Video]]></title>
				<link>https://news.samsung.com/global/samsung-and-red-bull-challenge-consumers-to-see-the-bigger-picture-in-a-new-extreme-sports-video</link>
				<pubDate>Tue, 29 May 2018 16:00:54 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[Extreme Sports]]></category>
		<category><![CDATA[QLED]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[Samsung QLED TV]]></category>
		<category><![CDATA[See the Bigger Picture]]></category>
		<category><![CDATA[See the Unexpected]]></category>
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									<description><![CDATA[﻿ Samsung Electronics today unveiled a new extreme sports video in collaboration with Red Bull and the legendary Brazilian skateboarder Pedro Barros. Under the theme ‘See the Bigger Picture,’ the new video invites viewers to experience the action and intensity of skateboarding as Barros skates through an indoor structure modeled after some of the world’s […]]]></description>
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<p>Samsung Electronics today unveiled a new extreme sports video in collaboration with Red Bull and the legendary Brazilian skateboarder Pedro Barros. Under the theme ‘See the Bigger Picture,’ the new video invites viewers to experience the action and intensity of skateboarding as Barros skates through an indoor structure modeled after some of the world’s most iconic backdrops like Barcelona and New York City.</p>
<p>Following the success of Samsung and Red Bull’s first extreme sports collaboration titled ‘See the Unexpected,’ the new concept highlights the intensity of skateboarding while also showcasing the capabilities of Samsung’s QLED TVs. Available in ultra large screen model sizes that range from 65 to 88 inches, the QLED TV can express the most immersive and lifelike picture quality on the market today, capturing every color and movement with pristine clarity.</p>
<p>“On the ultra-large screen of QLED TV, viewers will have an immersive experience as they watch the ‘See the Bigger Picture’ video with Pedro Barros in its full glory, and we’re excited to have partnered with Red Bull once again to highlight how brilliant extreme sports appear on screen,” said Sunghee Han, Vice President of Visual Display Business at Samsung Electronics. “As we continue to grow our QLED TV lineup, our partnerships with brands like Red Bull will play an essential role in providing consumers with thrilling content optimized for premium TV viewing.”</p>
<p>Throughout the video, viewers are treated to several different concepts within the construction of a virtual, two-story indoor skate park. As Barros skates through the structure, a new aesthetic dimension is revealed, ranging from the bold architecture of Barcelona and the heat of the African desert to the concrete jungles of New York and San Francisco. Globally renowned artists, including RYNoART, Steve Fawler, Kirsten Poulsen, Sophia Langner, Marco Reinhardt, PTLN, NXT LVL and C-Bass contributed to the design of the virtual skate park. All of their work was brought to life by Starelation and a master ramp-builder Andreas Schutzenberger who constructed the concept over an eight-week period.</p>
<p>The video’s star, Pedro Barros, is an international sports celebrity famous for winning six gold medals, three silver medals and one bronze medal at the X-Games. He is also the top overall Bowl title-holder from the World Cup Skateboarding for four consecutive years from 2010 to 2013 and was third in 2014 and 2015.</p>
<p>The ‘See the Bigger Picture’ video will be shown on QLED TV screens at Samsung retail stores beginning in June, as well as on Samsung and Red Bull social media channels.</p>
<p>To learn more about Samsung’s QLED TVs, please visit <a href="http://www.samsung.com" target="_blank" rel="noopener">www.samsung.com</a>.</p>
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				<title><![CDATA[Samsung and Red Bull Explore Unchartered Terrain for “See the Unexpected” Video Series]]></title>
				<link>https://news.samsung.com/global/samsung-and-red-bull-explore-unchartered-terrain-for-see-the-unexpected-video-series</link>
				<pubDate>Thu, 29 Jun 2017 06:00:53 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[QLED]]></category>
		<category><![CDATA[QLED TV]]></category>
		<category><![CDATA[Red Bull]]></category>
		<category><![CDATA[TV PLUS]]></category>
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									<description><![CDATA[Samsung Electronics, in collaboration with Red Bull, announced today it will release a series of videos “See the Unexpected,” featuring top extreme sports athletes showcasing their skills throughout iconic locations in Morocco. “See the Unexpected” combines the talents of Red Bull athletes with Samsung TVs that deliver the best in television picture quality in one […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics, in collaboration with Red Bull, announced today it will release a series of videos “See the Unexpected,” featuring top extreme sports athletes showcasing their skills throughout iconic locations in Morocco. “See the Unexpected” combines the talents of Red Bull athletes with Samsung TVs that deliver the best in television picture quality in one distinct video series.</p>
<p>“With the “See the Unexpected” series, we wanted to showcase the unique talents of these athletes against some of the most beautiful backdrops and locations in the world,” said Sunghee Han, Vice President of Samsung’s Visual Display business. “When watching the video series on Samsung QLED TVs, which are able to produce 100 percent color volume, viewers can witness the incredible detail, vibrant colors and every frame of the action in the best picture quality available.”</p>
<p>The “See the Unexpected” video series features Red Bull athletes including parkour athlete, Jason Paul, motorcyclist Robbie Maddison and wakeboarder Felix Georgii. Born in Frankfurt, Germany, Jason Paul is world-class free runner who spends his time travelling the world, turning cities into playgrounds. Paul was named Red Bull’s Art of Motion champion from 2010 to 2012. Robbie Maddison, born in Australia, holds the world record for the highest jump in motorcycling and has also won the Best Stunt with a Vehicle honor at the Taurus World Stunt Awards in 2013 for his work in the film “Skyfall.” Felix Georgii, born in Germany, is pushing the boundaries of wakeboarding by focusing on hitting gnarly rails and ledges.</p>
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<p>With Morocco serving as the backdrop in the video series, the athletes took their talents to “unexpected” places to perform various high-action maneuvers, with locations including Chefchaouen, known as the “Blue City” for its vibrant color, a swimming pool in Marrakech and a port city named Essaouira. Each location was selected to highlight the juxtaposition between the unique and colorful locations of Morocco with the impeccable talents of each athlete and their performances.</p>
<p>Through the partnership, Samsung and Red Bull are aiming to showcase uncharted destinations and share new and surprising action that normally wouldn’t take place in these locations. In bringing together the best in extreme sports and the best in picture quality, viewers are able to see first-hand the top-quality performance of Samsung’s premium televisions, as well as the capabilities and talent of Red Bull athletes.</p>
<p>“Working with two of the world’s most elite brands in such an amazing location has been a highlight of my career,” stated Red Bull athlete, Robbie Maddison. “We took an incredible adventure and produced some amazing content that I’m honored to share. Playing sports in unusual locations was very surreal and it’s been a dream to collaborate with other elite athletes like Felix and Jason to create this visual masterpiece in the best quality available.”</p>
<p>The videos, along with a 30-minute documentary piece, will launch on Samsung’s TV Plus channel, as well as Samsung and Red Bull digital channels on June 29. Customers who visit select Samsung retail locations can view the four-minute “See the Unexpected” video on Samsung’s large-scale QLED TV screen.</p>
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<p>To learn more about Samsung televisions, please visit <a href="http://www.samsung.com/sec/function/ipredirection/ipredirectionLocalList/" target="_blank" rel="noopener noreferrer">www.samsung.com</a>. To learn more about Red Bull, visit <a href="http://www.redbull.com" target="_blank" rel="noopener noreferrer">www.redbull.com</a>.</p>
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