Samsung Electronics is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI¹ and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps:² See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini — now available on Samsung, Google and select third-party apps.
• Circle to Search³ with Google: Search your phone screen in more helpful and contextual ways like recognizing URLs and visiting a website with a single gesture.
• Gemini Live:⁴ Use natural conversation for brainstorming, learning and rehearsing with real-time responses and support for images, files and YouTube videos.
• Now Brief:⁵ Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar⁶.

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist⁷: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search⁸: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratizing mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making the latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ health journey with intelligent, connected experiences.

In a zone all about new ways to stay healthy, the types of AI-driven daily health insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips and Sleep Insights. These features offer detailed and personalized health experiences that provide a holistic view of the user’s health status all tailored to individual health data and interests. With examples showing seamless integration with connected apps like SmartThings and Samsung Food, users can see how Samsung is working to build an end-to-end healthcare experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting-Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine⁹ — which ensures personalized data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault¹⁰ — will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalized experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realizing an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualized and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimize their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualized RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimization. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth¹¹ will be located in Fira Gran Via Hall 2.

¹ Samsung account login may be required to use certain Galaxy AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.
² Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.
³ Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.
⁴ Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.
⁵ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁶ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁷ Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁸ Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.
⁹ The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
¹⁰ Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.
¹¹ Invitation Only.

The achievement of this industry-first RedCap end-to-end testing follows Samsung’s successful deployment of the private 5G network in Hyundai Motor’s major manufacturing facility last October. The companies have been working together to transform Hyundai Motor’s Ulsan Plant ― the world’s single largest automobile plant, which produces an average of 6,000, vehicles per day ― as a part of their smart factory innovation.

With Samsung, Hyundai Motor has launched an advanced private 5G network to connect and efficiently manage numerous devices and manufacturing systems across its plant, ensuring real-time data upload and download. A high-performance network with reliable connectivity is crucial for automotive manufacturers to control and optimize smart factory automation systems, as well as properly operate their manufacturing systems and Internet of Things (IoT) devices such as Automated Guided Vehicles (AGVs), which deliver parts to the designated production lines.

▲ The companies have completed end-to-end RedCap test with Samsung’s private 5G solutions and Hyundai Motor’s Diagnostic SCAN (D Scan) equipment for vehicle inspection.

Industry-First End-to-End RedCap Trial on a Samsung-Powered Private 5G Network

As of January, the companies have carried out end-to-end RedCap technology tests at Samsung’s private 5G network testbed, located at its R&D Center. It was aimed to verify RedCap capabilities and integrated performance across the whole network from vehicle inspection terminal to private 5G core, radios and management system. For this trial, Samsung used its RedCap-powered private 5G network solutions including its virtualized 5G Core, baseband units, radios supporting 4.7 GHz band, and an integrated Network Management System.

The trial also focused on integrating Hyundai Motor’s Diagnostic Scan (D Scan) featuring Qualcomm’s Snapdragon® X35 5G Modem-RF System into Samsung’s private 5G network. This device is developed by Hyundai Motor to be used at its smart factories via wireless communications between vehicles and D Scan to automatically inspect and efficiently determine whether vehicles have been assembled correctly before releasing finished cars. Compared to the old Wi-Fi system, the companies achieved a more seamless, real-time inspection data transmission with high speed and reliable 5G connectivity.

This successful collaboration is another milestone Samsung and Hyundai Motor are marking, as Hyundai Motor plans to continuously expand RedCap private 5G networks to its newest electric vehicle manufacturing facilities to begin their operation in the first half of 2026.

At its smart factories, a range of small devices are in operation ― sensors, cameras, tablet PCs, automatic logistics robots, compact wireless tools and testing equipment ― which make RedCap on a private 5G network a key driver for cost-effective, efficient and intelligent network automation and monitoring.

RedCap is considered a catalyst for the widespread adoption of private 5G networks at manufacturing facilities, construction sites, academic campuses and more. This technology streamlines 5G connectivity for small-size 5G IoT (IoST) devices such as industrial sensors and wearables by lowering complexity and more importantly, increasing battery life while still ensuring the desired data speeds.

“The recent collaboration with Hyundai Motor represents how the two leaders in their respective industries can creatively drive business innovation and unlock new real use cases by merging best-in-class expertise,” said Simon Lee, Vice President and Head of B2B·B2G Business Development, Networks Business at Samsung Electronics. “Samsung’s RedCap-powered private 5G network solutions will open up more possibilities for enterprises, manufacturers and public institutions, serving as a gateway to driving more efficient 5G networks.”

“Hyundai Motor was the first Korean company to implement P-5G in mass production,” said Jae Min Lee, Vice President and Head of E-FOREST Center of Hyundai Motor and Kia. “We are also the industry’s first to verify P-5G RedCap technology, reinforcing our global leadership in smart manufacturing solutions. We will continue to accelerate its commercialization.”

“The adoption of RedCap technology will empower private 5G networks to be more efficient and cost-effective, by allowing for devices with smaller form factors, longer battery life and reduced power consumption.” said Pablo Tomasi, Principal Analyst, Private Networks at Omdia. “Thanks to RedCap, private 5G networks will support an increasingly large set of use cases.”

Samsung continues to actively deliver private 5G networks across a range of verticals, including smart factories, hospitals, universities and construction sites, on top of military facilities and local government agencies. With a proven record in commercial deployments, Samsung provides a comprehensive, end-to-end solution backed by long-term R&D leadership.

Also at MWC 2025, Samsung will unveil its innovative next-generation private 5G network, which leverages the company’s virtualization leadership. Supporting current compact and light hardware-based solutions, Samsung will introduce software-centric private 5G solutions – including vRAN software and other software applications on commercial servers (COTS).

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators and enterprises that deliver boundless connectivity to hundreds of millions of users worldwide.