“Having that close connection between the re-seller and the vendor is extremely important in creating a successful partnership,” said Phil Gaut, Head of Display at Samsung Electronics UK and Ireland. “Through STEP we’re committed to ensuring our re-sellers have everything they need to reach their customers, quickly and easily.”

New Strategy

As part of this new push, Samsung has also unveiled a change in its business warranty strategy, aimed at providing next day repairs and replacements. Under the old strategy, faulty products would be repaired within five days. However, any issue that is reported before 4pm will now receive an on-site visit the next business day and the faulty product will be replaced with a new one, while it is being repaired.

“Being unable to operate because of a faulty product can be very disruptive for a business and even result in lost revenue. This new strategy will give companies the immediate assistance they need to get them up and running as soon as possible so any downtime is minimal,” said Gaut.

New Products

Samsung outdoor signage

This new change in strategy comes as the company prepares to launch its new products at ISE 2016 this month. Alongside showcasing its outdoor display screens, video walls, e-boards and its transparent OLED screens, Samsung will become the first major brand to unveil an LED Modular screen designed for use in a multitude of environments.

With the new strategy and launch of the new products due to hit the market, Samsung is continuing to establish itself as a major player in the AV industry. Over the last five years, it has achieved a target of doubling its smart signage business from $100m to $200m.

“The AV market is undergoing considerable change as a result of the increasing development in technology in the industry. With this change in strategy and new products sets, we’re putting our customers at the forefront of this technology and helping them to become leaders in their own sectors,” said Phil Gaut.

Samsung Electronics announced that it will hold a new free webinar for developers of printing apps, giving them a head start when working with the latest Software Development Kit (SDK) for Samsung’s Smart UX Center. The webinar will take place at 3:30pm GMT on Wednesday, July 15, 2015, on the Samsung WebEx portal website. The Smart UX Center is an Android-based printing user interface that allows users to customize document management and output functions according to their specific needs. The Smart UX Center can be used in the Smart MultiXpress series, Samsung’s flagship multifunction printer range.

“Samsung understands that we cannot build a rich printing solutions ecosystem with innovative content and services on our own; we need the support and expertise of our customers, partners and the developer community. This new webinar will share the latest insights and help us to work together, so that we all can make printing simple and easy, and drive productivity for business,” said David SW Song, Senior Vice President of Strategy Marketing and Sales, Printing Solutions, Samsung Electronics. “This webinar will build on our first Smart UX Center SDK webinar in June this year, which received extremely positive feedback from printing app developers and other attendees. In fact, as a result SDK downloads increased by 20%.”

From download to verification: A step-by-step guide for developers, resellers and dealers

The webinar will provide a detailed, step-by-step guide to developing printing apps, covering everything from downloading the SDK itself, to app testing and registration.

Participating developers will benefit from an enhanced technical understanding, and a clearer view of how they can generate revenue from creating and managing printing apps for Android and Samsung platforms. Dealers and resellers will also benefit from a clearer understanding of how they can better serve current and prospective customers, and grow their business by creating more customized solutions and apps.

As well as introducing the SDK to developers, dealers and resellers, the webinar will also explain Samsung’s vision for the printing solutions ecosystem and show how the included API keys can be used to create printing apps capable of upgrading user interfaces or customizing document management functionality.

Logistics and further information

The webinar will be in English, and anyone who would like to join can do so for free by registering here. Joining instructions will be provided within 12 hours once access has been approved – all attendees are required to register at least 12 hours in advance.

Anyone who would like to download the SDK can visit : http://developer.samsung.com/smart-printing

Further information and additional printing apps developed with the SDK can be downloaded here: https://printingapps.samsung.com/apps.