Samsung is bringing a new level to the spectator sport of pin collecting at the Rio 2016 Olympic Games by offering fans the chance to gather up to 30 specially-designed Olympic Games pins. The brand’s unique pin promotion includes 22 Olympic Games sport-themed pins, as well as eight Rio de Janeiro themed pins and a Rio 2016 decorated pin board. One lucky fan who collects all 30 pins and the pin board will win a round-trip package for two to Tokyo, Host City of the Tokyo 2020 Olympic Games. Additional prizes include the Galaxy S7 edge Olympic Games Limited Edition, Gear IconX cord-free fitness earbuds, and other mobile accessories.

Fans can participate in the Samsung Pin promotion by visiting the Galaxy Studio in Olympic Park and completing a variety of interactive experiences, including:

• Complete the full Galaxy S7 experience journey, which includes a 4D Virtual Reality experience, S7 + Run fitness challenge, S7 + beat music demo, and more for 1 pin
• Test the water-resistant feature of the Galaxy S7 by using the device to catch fish in a “Digital Pond” for 1 pin
• Visit the S7 Lounge for a hands-on product experience for 1 pin
• After collecting 3 pins, fans will earn 1 pin board
• Varying numbers of pins can also be acquired by purchasing Samsung products at the Galaxy Studio, including the Galaxy S7, Galaxy S6, Galaxy Note 5, Galaxy A5 and A7, and other Galaxy products

In addition to the Galaxy Studio in Olympic Park, fans can take part in the pin promotion at several Galaxy Studio locations throughout Rio and Sao Paulo. Fans can also earn pins by participating in up to four missions that will be unlocked throughout the Olympic Games, and must be completed within a designated timeframe. The missions will range from sharing messages on social media to visiting local Samsung stores in local shopping malls.

For more information on the Samsung Pin promotion, please visit samsung.com.br/rio2016/pins, and to learn more about brand’s Rio 2016 Olympic Games initiatives, visit samsungmobilepress.com/olympics.

Samsung Electronics’ Rio 2016 Olympic Games Pin promotion features 22 Olympic Games sport-themed pins, as well as eight Rio de Janeiro themed pins and a Rio 2016 decorated pin board.

A young Olympic Games fan is all smiles as he shows off his nearly-completed pin board at the Samsung Galaxy Studio in Olympic Park. One lucky fan who collects all 30 pins and the pin board will win a round-trip package for two to Tokyo, Host City of the Tokyo 2020 Olympic Games. Additional prizes include the Samsung Galaxy S7 edge Olympic Games Limited Edition, Gear IconX cord-free fitness earbuds, and other mobile accessories.

Fans can participate in Samsung Electronics’ Rio 2016 Olympic Games Pin promotion by visiting the Galaxy Studio in Olympic Park to complete a variety of interactive experiences, checking out other Galaxy Studio locations throughout Brazil, and participating in missions that will be unlocked throughout the Olympic Games.

In collaboration with the International Olympic Committee (IOC), Samsung gifted 12,500 Galaxy S7 edge Olympic Games Limited Edition to all Rio 2016 Olympians, helping them to enhance their experiences in Rio and communicate with family and friends around the world more conveniently. For the first time ever, the Rio 2016-inspired device incorporates an Olympic Games design embedded into the phone itself, featuring a custom colorway pattern including the five official colors of the Olympic Rings.

Olympians from the France capture the spirit and excitement of the Rio 2016 Olympic Games Opening Ceremony on the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition, on Friday, August 5, 2016 in Rio de Janeiro, Brazil.

Olympians from France capture the spirit and excitement of the Rio 2016 Olympic Games Opening Ceremony on the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition, on Friday, August 5, 2016 in Rio de Janeiro, Brazil.

Olympians from Brazil capture the spirit and excitement of the Rio 2016 Olympic Games Opening Ceremony on the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition, on Friday, August 5, 2016 in Rio de Janeiro, Brazil.

Olympians from the United States of America capture the spirit and excitement of the Rio 2016 Olympic Games Opening Ceremony on the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition, on Friday, August 5, 2016 in Rio de Janeiro, Brazil.

Olympians from the United States of America capture the spirit and excitement of the Rio 2016 Olympic Games Opening Ceremony on the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition, on Friday, August 5, 2016 in Rio de Janeiro, Brazil.

Olympians from Korea capture the spirit and excitement of the Rio 2016 Olympic Games Opening Ceremony on the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition, on Friday, August 5, 2016 in Rio de Janeiro, Brazil.

Olympians capture the spirit and excitement of the Rio 2016 Olympic Games Opening Ceremony on the official Olympic Games phone, the Samsung Galaxy S7 edge Olympic Games Limited Edition, on Friday, August 5, 2016 in Rio de Janeiro, Brazil.

For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.

Samsung Electronics announced that the Galaxy S7 edge Olympic Games Limited Edition is available for purchase in selected regions including Brazil, the United States, China, Germany and Korea from today. In order to celebrate Rio 2016, Samsung made exactly 2,016 phones available in each nation.

As a Worldwide Olympic Partner in the Wireless Communications Equipment section, Samsung first introduced a limited Olympic Games edition device back in 1998, to tie in with the Nagano 1998 Olympic Winter Games. The Galaxy S7 edge Olympic Games Limited Edition, however, represents the first time Samsung has released a device with a themed design and even a preloaded Olympic Games-related interface and application.

The Rio 2016-inspired Galaxy S7 edge Olympic Games Limited Edition device incorporates Olympic Games-themed design into the phone’s design.

It features a custom-made colorway pattern that designed in blue, red, green, yellow and black – the five colors of the Olympic Rings. There is a blue theme in the rear camera, sensors and flash, red in the power button, green in the volume button and yellow in the receiver and home key – while the device itself is a distinctive black.

The colors of the Olympic Rings are also featured in the phone’s user interface in both the home and lock screens. These can also be found in the message, dial and contact screens, as well as the notification bar.

Users can also decorate their devices with Olympic motifs, choosing from a selection of pre-loaded Rio 2016-themed wallpapers.

Samsung has also developed the new 3D Flag application ahead of the Rio 2016 Olympic Games. Users can launch the app, which comes pre-loaded on the device, to select their nation of choice. They can then display their country’s flag on the Galaxy S7 edge Olympic Games Limited Edition’s radiant screen – ideal for proud sports fans the world over.

Not only is the limited edition itself unique, the packaging of the Galaxy S7 edge Olympic Games Limited Edition is also worthy of note. Samsung has designed a practical pouch type carrier that can be used for a variety of purposes, and doubles as a memorable souvenir of Rio 2016. What is more, the practical re-usable pouch package is environmentally friendly by cutting down significantly on the kind of waste generated by many other smartphones’ packaging.

Samsung will provide a total of 12,500 Galaxy S7 edge Olympic Games Limited Edition and Gear IconX devices to athletes competing at Rio 2016 through partnership with the International Olympic Committee (IOC).

In celebration of the Rio 2016 Olympic Games, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, today unveiled the Galaxy S7 edge Olympic Games Limited Edition in Sao Paulo, Brazil. Samsung also announced the Rio 2016 app and on-the ground activations throughout Brazil to mark the official launch of Samsung’s global Rio 2016 Olympic Games campaign.

In collaboration with the International Olympic Committee (IOC), Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition and Gear IconX to all Rio 2016 Olympians, helping them to enhance their experiences in Rio and communicate with family and friends around the world more conveniently.

For the first time ever, the Rio 2016-inspired device incorporates an Olympic Games design embedded into the phone itself, featuring a custom colorway pattern including the five official colors of the Olympic Rings. The colors of the Olympic Rings will also be prominent in the phone’s user interface in the home and lock screens as well as the message, dial and contact screens and notification bar. Pre-loaded Rio 2016 Olympic Games themed wallpapers will also be available. Athletes will also receive Samsung’s newest smartphone accessory, the Gear IconX cord-free earbuds, which offer a new fitness experience with an in-ear heart rate monitor and standalone music player. When paired with smartphones, they can track fitness updates through the S Health app.

“Sports are all about an individual’s relentless journey of challenging complacency, and the Olympic Games are the ultimate global celebration of the progress and achievement of athletes, countries and their fans coming together to unite the world’,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Samsung admires the spirit of Olympians and fans across the globe who continuously push boundaries for the better.”

Samsung is also offering fans and consumers a chance to commemorate the Rio 2016 Olympic Games by creating a limited number of Galaxy S7 edge Olympic Games Limited Edition that will be available beginning July 18^th , 2,016 phones will be available in selected countries including Brazil, the United States, China, Germany and Korea.

“Samsung’s technology has helped to engage with fans and especially young people around the world. The IOC is grateful for their partnership in providing Samsung Galaxy S7 edge Olympic Games Limited Edition to the athletes that will compete in Rio de Janeiro. This will enable the athletes to connect with their friends, family and fans and share their amazing experience at the Olympic Games. With Samsung’s support, we look forward to inspire people everywhere with Olympic Values, the unique experience of the Olympic Games and the power of sport,” said IOC President Thomas Bach.

Samsung will celebrate the spirit of the Olympic Games through a variety of initiatives leading up to and during the Rio 2016 Olympic Games, including:

Samsung Galaxy Studio: Spreading the Olympic Spirit throughout Brazil

In the lead-up to and during the Games, fans are invited to interact with Samsung’s latest technology and connect with the Olympic Games at Samsung Galaxy Studios. The interactive studios will feature a variety of activities, including enhanced virtual reality experiences where fans can feel the exhilaration of various Olympic sports first-hand.  A new and unique 4D VR offering will be available at select Studios where fans can step outside their comfort zones and into specially designed seats to feel the high-speed thrill of kayaking, a ride that has to be felt to be believed.

Studio visitors will also have the opportunity to collect specially-designed Olympic Games pins, including 22 Olympic Games sport-themed pins, as well as eight sets of special pins designed with symbolic elements of Brazil. The Galaxy Studios will also provide opportunities to test out and purchase Samsung’s newest products, participate in games, and more. In addition to three Galaxy Studios in the Olympic Park, Samsung will have several studios throughout Rio, Sao Paulo, and local cities in Brazil.

The Rio 2016 App: Enhancing the Olympic Games through Innovative Technology

The official application of Rio 2016, “The Rio 2016 App”, developed by Samsung in collaboration with the Rio 2016 Organizing Committee, provides athletes, fans and consumers with 24/7 updates on all of the latest Olympic news. The app will be updated in early August to provide the official Olympic Games schedule, venue and event information, results, medal counts, and more real-time updates. Samsung Galaxy phone users can also use the S-translator customized for the Olympic Games. The Rio 2016 Official Application is available for free download through the Samsung Galaxy Apps, Google Play for Android, App Store for iOS, and selected App Store in China as well as the Windows App Store.

The Olympic Athletes’ Hub App

The “Olympic Athletes’ Hub” app, developed by the IOC, will be installed on each Olympian device, where they will find relevant information to make the most of their experience at the Olympic Games Rio 2016. With the app, athletes will be able to reach out directly to the IOC and the IOC Athletes’ Commission and can also learn about all the resources and programmes the IOC is making available to athletes.

For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/

Samsung brand ambassadors showcasing Samsung Galaxy S7 edge Olympic Games Limited Edition during a Samsung event in Sao Paulo, Brazil to highlight Samsung’s Rio 2016 Olympic Games initiatives.

Senior Manager of the Mobile Division of Samsung Brazil, Renato Citrini, showing unique design and UX of Galaxy S7 edge Olympic Games Limited Edition during a Samsung event in Sao Paulo, Brazil to highlight Samsung’s Rio 2016 Olympic Games initiatives.

Vice President of the Mobile Division of Samsung Brazil, Changhoon Yoon, introducing Galaxy S7 edge Olympic Games Limited Edition with Athens Olympic gold medalist and former volleyball player, Giba, during a Samsung event in Sao Paulo, Brazil to highlight Samsung’s Rio 2016 Olympic Games initiatives.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.

“The Chant” is a continuation of Samsung’s support of the pioneering spirit, highlighting perseverance and the will to get back up again against the odds which is ultimately what leads to meaningful progress. Through “The Chant,” Samsung introduces the world to yet another powerful story of defying barriers. The film conveys how the Olympic Games inspire harmony and celebrate the progress of the human race, generating cultural, personal, and technological connections.

“The Chant” opens with Margret in the locker room where she puts in Samsung Gear IconX cord-free earbuds paired with her Samsung Galaxy S7 edge. As Margret walks from the locker room to the stadium, viewers are transported to a village in South Sudan where the entire nation is chanting her name to cheer her on and celebrate her journey. As Margret enters the stadium, the chanting disappears, but she remains strong and confident. Through this film, Samsung celebrates not only the individual progress of Margret, but also the progress of South Sudan as they will participate in the Rio 2016 Olympic Games for the very first time. “The Chant” ends with an inspiring message showcasing Samsung’s commitment to the Olympic Games as the “Proud Sponsor of Those who Defy Barriers.”

Earlier this year, Samsung released a short documentary film, “A Fighting Chance,” sharing the untold stories of courage, hope and persistence that four Olympic Games hopefuls embrace while defying barriers to achieve their dreams of earning an Olympic medal and helping their countries make history.

“The Chant” is the next chapter that continues to showcase Samsung’s celebration for those who push the definition of what is possible and upholds the brand’s unique vision that perseverance through the extraordinary leads to meaningful progress.

For more information and to view “The Chant”, please visit www.youtube.com/samsungmobile.

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.

About Margret Rumat Rumat Hassan (400-Meter Runner, South Sudan)

In South Sudan, Margret Rumat Rumat Hassan grew up amidst civil unrest and a male-dominant society. Despite being displaced with her family during the war with Sudan, Margret was encouraged by a close friend to participate in a competitive race, leading her to discover an innate talent: running. After training on her own, Margret was provided with a place in athletics and competed as an Independent Olympic Athlete during the Nanjing 2014 Youth Olympic Games. In 2015, South Sudan National Olympic Committee (NOC) was admitted by the International Olympic Committee (IOC), giving Margret hopes to compete under her own nation’s flag for the first time during the Rio 2016 Olympic Games.

Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, and Academy Award-winning filmmaker Morgan Neville (“20 Feet From Stardom,” “Best of Enemies,”) today celebrated the official premiere of “A Fighting Chance” at a private screening during the 2016 Tribeca Film Festival^® in New York City. The powerful documentary short gives an unseen perspective into the lives of four Olympic Games hopefuls from around the world as they defy barriers and persevere through challenges to achieve their dreams of competing at the Rio 2016 Olympic Games.

Following the film’s debut, it was announced that “A Fighting Chance” is now available for streaming to hundreds of millions of global viewers on Vimeo at www.Vimeo.com/channels/AFightingChance.

“Samsung is a company with a heritage of defying barriers. Through ‘A Fighting Chance,’ we are shining a spotlight on four athletes as they defy barriers and push the limits to achieve their dreams,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “By sharing these inspiring stories, we’d like to tell the story that Samsung is not just an Olympic sponsor, but a company that is truly fueling the meaningful progress of these athletes. And by telling these authentic stories to the world, we hope to inspire and motivate people everywhere to defy their own barriers.”

“A Fighting Chance” follows the remarkable stories of four Olympic Games hopefuls from Lesotho (Tsepo Mathibelle, Marathon), Vanuatu (Miller Pata & Linline Matauatu, Beach Volleyball) and the Dominican Republic (Yenebier Guillén Benitez, Boxing, 75kg). These athletes vary by sport discipline and geography, but share a passion and unwavering determination to overcome obstacles as they strive to represent their nations on the world stage at the Rio 2016 Olympic Games.

The inspiring documentary is a story of courage, hope and perseverance that explores how four Olympic Games hopefuls are embracing challenges as they try to help their countries make history.

“One of the things that’s great about the Olympic Games is that it’s a place where everybody gets to share the stage, but some of these countries and athletes don’t have the proper resources and are faced with so many challenges,” said director Morgan Neville. “I’m thrilled that I got to work with Samsung on ‘A Fighting Chance,’ – it was a once-in-a-lifetime experience to meet these athletes and share their untold stories. Having spent time with them, we realize how hard they work, how big the stakes are for them, and how truly talented they are. I came out of this feeling like all of them deserve to win a Gold Medal.”

For additional information about “A Fighting Chance,” including athlete and director biographies, photos and videos, please visit www.samsungmobilepress.com/AFightingChance.

Olympic Hopefuls on Defying the Barriers

Tsepo Mathibelle (Marathon, 24 years old, Lesotho) said:

“I am proud to be a part of the Samsung ‘A Fighting Chance’ documentary short, and to show the world the spirit and will that the people of Lesotho have. Our country may be small, but we have big hearts, and I am excited to represent my family, friends and countrymen at the Rio 2016 Olympic Games.”

Miller Pata & Linline Matauatu (Beach Volleyball, 27 and 25 years old, Vanuatu) said:

“Our dream is to make it to the Olympic Games, especially after all of the hard work we’ve put into this from the beginning and the challenges we still face every day. Although it is difficult for mothers in Vanuatu to play sports and spend time away from home while competing, Samsung is helping us stay connected, whether with family when we are far away or with our coach when we are in different places.”

Yenebier Guillén Benitez (Boxing, 75kg, 29 years old, Dominican Republic) said:

“I work hard to overcome my obstacles because I want to achieve my goals to be my best and to win a medal at the Olympic Games. Samsung has generously provided us with phones for keeping in touch with my family and friends, and it has helped me a lot because my family is my inspiration. I can also now track my training better and connect with my coach, using Samsung technology to review and improve my technique. These may seem like small things, but they are big to me and can make all the difference”

Viewers worldwide can now watch the entire film of “A Fighting Chance” on premium Vimeo platform and Samsung Mobile’s official YouTube channel.

Photos from Premier Event at Tribeca Film Center

Director Morgan Neville, and featured athletes Yenebier Guillen Benitez and Tsepo Mathibelle pose at “A Fighting Chance” Premier Event at Tribeca Film Center

MC Jimmy Roberts, Director Morgan Neville, and featured athletes Yenebier Guillen Benitez and Tsepo Mathibelle pose at “A Fighting Chance” Premier Event at Tribeca Film Center

Pio Shunker, SVP, presents the documentary at “A Fighting Chance” Premier Event at Tribeca Film Center

Director Morgan Neville explains the documentary at “A Fighting Chance” Premier Event at Tribeca Film Center

Panel Discussion at “A Fighting Chance” Premier Event at Tribeca Film Center

Director Morgan Neville, and featured athletes Yenebier Guillen Benitez and Tsepo Mathibelle watches VR film “Vanuatu Dreams” at “A Fighting Chance” Premier Event at Tribeca Film Center

About Morgan Neville

Morgan Neville is a documentary filmmaker whose films focus on culture. His acclaimed film 20 Feet From Stardom won the 2014 Academy Award for Best Documentary as well as a Grammy Award for Best Music Film in 2015. His documentary, Best of Enemies, was released by Magnolia Pictures and Participant Media in 2015 and was shortlisted for the 2016 Academy Award. Neville has been nominated for three additional Grammys for his films: Respect Yourself: The Stax Records Story, Muddy Waters Can’t Be Satisfied and Johnny Cash’s America and won an Emmy Award for his film Hank Williams: Honky Tonk Blues. Neville’s non-music films include The Cool School and Beauty Is Embarrassing.  Recent projects include Chelsea Does, a four-part documentary series and Keith Richards: Under the Influence. His latest film, The Music of Strangers: Yo-Yo Ma and The Silk Road Ensemble, will be released by The Orchard in June 2016.

About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.