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		<title>Rotating Camera &#8211; Samsung Global Newsroom</title>
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            <title>Rotating Camera &#8211; Samsung Global Newsroom</title>
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        <currentYear>2019</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[[Hands On] The Galaxy A80 is Empowering Live Content]]></title>
				<link>https://news.samsung.com/global/hands-on-the-galaxy-a80-is-empowering-live-content</link>
				<pubDate>Tue, 30 Jul 2019 17:00:22 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[3D Depth Camera]]></category>
		<category><![CDATA[48MP Main Camera]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy A80]]></category>
		<category><![CDATA[New Infinity Display]]></category>
		<category><![CDATA[Rotating Camera]]></category>
		<category><![CDATA[Ultra Wide Camera]]></category>
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									<description><![CDATA[Ever at the forefront of hardware innovation, Samsung Electronics is empowering users wanting to create, collaborate and consume on the go with the newest smartphone in the Galaxy A series. After spending some time with the Galaxy A80, we found that the phone’s rotating camera array, full-screen New Infinity Display and ‘smart battery’ broke new […]]]></description>
																<content:encoded><![CDATA[<p>Ever at the forefront of hardware innovation, Samsung Electronics is empowering users wanting to create, collaborate and consume on the go with the newest smartphone in the Galaxy A series. After spending some time with the Galaxy A80, we found that the phone’s rotating camera array, full-screen New Infinity Display and ‘smart battery’ broke new ground as far as versatile, high-quality content interactions.</p>
<p>Samsung Newsroom got hands on to put the newest in the Galaxy A series to the test.</p>
<p><img class="alignnone size-full wp-image-111545" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/07/Hands-On-with-Galaxy-A80_main_1.gif" alt="" width="1000" height="275" /></p>
<h3><span style="color: #000080"><strong>A Camera that Flips Around</strong></span></h3>
<p>Equipped with Samsung’s first rotating camera array, the Galaxy A80’s triple camera set-up features a 48MP main camera, an Ultra Wide Camera and a 3D Depth Camera. The camera array combines to produce a number of effects, some familiar and some new.</p>
<p>But the best part about the Galaxy A80 is that the range of camera effects aren’t just limited to the camera on the back of the phone. The A80 employs a slide-out panel on top of the phone that automatically extends upward and flips the camera around to face the user when they switch to the front-facing camera mode, allowing the powerful camera array to be used for selfie-mode photos too. The sliding module fitting seamlessly into the back of the phone when lowered, making the motor-driven raising and lowering of the camera array very sleek.</p>
<div id="attachment_111548" style="width: 1010px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-111548" class="size-full wp-image-111548" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/07/Hands-On-with-Galaxy-A80_main_2_F.jpg" alt="" width="1000" height="666" /><p id="caption-attachment-111548" class="wp-caption-text">Taking a selfie with Wide mode on the Galaxy A80</p></div>
<p>The ability to use the phone’s 48MP main camera for front-facing photos struck us as a game changer. For shots where we wanted to take a selfie while still capturing a significant portion of the background, Wide mode on the selfie camera was ideal. To take the effect a step further, the Galaxy A80 is also equipped with Ultra Wide mode*, which has a viewing angle as wide as that of the human eye, and is perfect for taking wide scenery and nature shots. We had a lot of success using Ultra Wide mode to take front-facing photos too, as it worked well for taking selfies with large groups of people and taking pictures in front of things like large landmarks. What’s more, all of these images were captured in stunning Wide Quad HD quality due to the fact that we were able to use the 48MP main camera to take them.</p>
<p>Live focus mode was another favorite of ours. The feature uses the depth sensor and machine learning to apply a cinematic blurring effect on the background while keeping the subject in the foreground crisp and focused. The ‘bokeh’ blurring effect is adjustable, and leads to some artistic, professional looking shots.</p>
<p>We loved the content creation possibilities afforded by the Galaxy A80 too. When taking videos while walking or running, Super steady mode was a big help in reducing camera shake and smoothing out videos. We were even able to create some movie-like videos with bokeh backgrounds using Live focus video mode. The Galaxy A80 allows you to switch in and out of selfie mode in the middle of a recording too, with the phone seamlessly blending the footage on either side of the camera rotation so that you can switch back and forth between the front and rear-facing cameras without interrupting your video**. The newest in the Galaxy A line can even capture videos in stunningly crisp 4K Ultra-high definition mode (3840 X 2160 pixels).</p>
<h3><span style="color: #000080"><strong>A True Full-Screen Display</strong></span></h3>
<p><img class="alignnone wp-image-111533" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/08/Hands-On-with-Galaxy-A80_main_3.gif" alt="" width="1000" height="563" /></p>
<p>The Galaxy A80 features Samsung’s first full-screen display – a 6.7-inch FHD+ Super AMOLED New Infinity Display. Without a notch, waterdrop or cut-out, playing our favorite racing game was just how we’d always wanted it to be – big, bright and uninterrupted. While playing, we discovered that we were more likely to spot other players and in-game details on the bigger, unobstructed display, and that instances where we were hitting the wrong buttons by mistake were lessened because the controls were more spread out.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-111547" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/07/Hands-On-with-Galaxy-A80_main_4.jpg" alt="" width="1000" height="600" /></p>
<p>The Galaxy A80 features Samsung’s first full-screen display – a 6.7-inch FHD+ Super AMOLED New Infinity Display. Without a notch, waterdrop or cut-out, playing our favorite racing game was just how we’d always wanted it to be – big, bright and uninterrupted. While playing, we discovered that we were more likely to spot other players and in-game details on the bigger, unobstructed display, and that instances where we were hitting the wrong buttons by mistake were lessened because the controls were more spread out.</p>
<h3><span style="color: #000080"><strong>Intelligent Power and Performance</strong></span></h3>
<p>All the great features mentioned above are rendered useless without reliable battery life on the go. The Galaxy A80’s 3,700mAh smart battery and intelligent performance functions to be up to the task.</p>
<p>With its intelligent battery, the Galaxy A80 analyzes usage and automatically closes background apps that are unnecessarily using up battery life. To take battery conservation a step further, users can turn on Adaptive Power Saving, which allows their device to modify settings according to users’ expected daily usage. After giving the phone some time to get used to our usage patterns, we found that this feature really helped in preserving battery life. Once the battery does eventually tick down, the Galaxy A80 is equipped with Super Fast Charging**** technology to get users charged back up quickly.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-111542" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/07/Hands-On-with-Galaxy-A80_main_5.jpg" alt="" width="1000" height="714" /></p>
<p>The device is also equipped with an ‘Intelligent Performance Enhancer’, which allows the phone’s AI to optimize CPU and RAM usage and ensure that the amount of power being drawn is always a match for the user’s unique usage patterns. We additionally appreciated how the Intelligent Performance Enhancer would preload our most-used apps to ensure that they were able to be quick-launched when needed.</p>
<p><strong> </strong></p>
<h3><span style="color: #000080"><strong>Cool Extras</strong></span></h3>
<p>In addition to getting lost in the Galaxy A80’s edge-to-edge New Infinity Display, now users can experience immersive sound too. The device is equipped with Dolby Atmos audio that allows for a 360-degree audio experience when using headphones or a Bluetooth speaker.</p>
<p>The Galaxy A80’s ergonomic curved back (available in Angel Gold, Ghost White and Phantom Black) makes it comfortable to grip in one hand. Likewise, the position of the power button lower down on the side of the phone, and easy-to-activate ‘One-handed mode’ made the phone easy to use when we had a lot going on.</p>
<p>Optimal for creating and consuming media, with a battery that can be counted on, the Galaxy A80 is the ideal companion for the content-hungry user living in the now.</p>
<p><span style="font-size: small">* <em>Viewing angle is adjusted for selfies taken with the Ultra Wide Camera</em></span></p>
<p><span style="font-size: small">**<em> Super steady mode must be turned off before camera will switch between front and rear-facing modes mid-video</em></span></p>
<p><span style="font-size: small">*** <em>Available after downloading certain third-party apps</em></span></p>
<p><span style="font-size: small">**** <em>Super Fast Charging is only available with a compatible 25W charger and cable</em></span></p>
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					<item>
				<title><![CDATA[[Video] Capture More with the Galaxy A80’s Rotating Camera]]></title>
				<link>https://news.samsung.com/global/video-capture-more-with-the-galaxy-a80s-rotating-camera</link>
				<pubDate>Mon, 22 Jul 2019 17:00:36 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2019/07/Galaxy-A80-Rotating-Camera-video_thumb728.gif" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[48 MP Camera]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy A80]]></category>
		<category><![CDATA[Live Focus]]></category>
		<category><![CDATA[Rotating Camera]]></category>
		<category><![CDATA[Super Steady technology]]></category>
                <guid isPermaLink="false">http://bit.ly/32CDjY3</guid>
									<description><![CDATA[Built for the Era of Live, the Galaxy A80 enhances live interactions, connections and spontaneous self-expression through its compelling innovations, including its rotating camera. The Galaxy A80 allows users to capture and share the world around them as they see it, when they see it, where they see it. With the Galaxy A80’s rotating camera, […]]]></description>
																<content:encoded><![CDATA[<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/Kkv9wzP5UnQ?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>Built for the Era of Live, the Galaxy A80 enhances live interactions, connections and spontaneous self-expression through its compelling innovations, including its rotating camera.</p>
<p>The Galaxy A80 allows users to capture and share the world around them as they see it, when they see it, where they see it. With the Galaxy A80’s rotating camera, excellent quality photos and videos that capture your experiences as they happen are no longer confined to the rear camera. With just a tap, users can harness such rear camera features as 4K UHD Video recording and Super Steady for their selfie capturing.</p>
<p>Check out the video above to see how the Galaxy A80’s Triple Camera module rotates around to bring the vivid image capture and Live Focus capabilities of the 48MP Main Camera, the Ultra Wide Camera and more to users’ front-facing moments and experiences.</p>
]]></content:encoded>
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					<item>
				<title><![CDATA[[Tech Lab Notes] Inside the Galaxy A80’s Revolutionary Rotating Camera]]></title>
				<link>https://news.samsung.com/global/tech-lab-notes-inside-the-galaxy-a80s-revolutionary-rotating-camera</link>
				<pubDate>Mon, 15 Jul 2019 17:00:36 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2019/07/Tech-Lab-Notes-Galaxy-A80-Rotating-Camera_thumb728_F.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy A Series]]></category>
		<category><![CDATA[Galaxy A80]]></category>
		<category><![CDATA[Rotating Camera]]></category>
                <guid isPermaLink="false">http://bit.ly/2O0gI4q</guid>
									<description><![CDATA[A camera that rotates presents itself as the perfect camera solution for smartphone users in the Era of Live as not only can it expand the rear camera experience to front-facing pictures and videos1, but it can also allow for a true full-screen experience for users to fully engage in their favorite content. And so, […]]]></description>
																<content:encoded><![CDATA[<p>A camera that rotates presents itself as the perfect camera solution for smartphone users in the Era of Live as not only can it expand the rear camera experience to front-facing pictures and videos<sup>1</sup>, but it can also allow for a true full-screen experience for users to fully engage in their favorite content.</p>
<p>And so, Samsung brought its first rotating camera module to the Galaxy A80.</p>
<h3><span style="color: #000080"><strong>What Goes Around, Comes Around</strong></span></h3>
<p>Developing a smartphone with a rotating camera was a unique challenge. Existing technologies dictated that in order for a camera to slide up and then rotate from within its device, two motors would be required – an impossible addition to a smartphone given the amount of space for parts this would require.</p>
<p>In order to mitigate this, Samsung developed a solution requiring no extra motor parts that also ensures no premature rotation occurs, thanks to a mechanism complete with locking ‘teeth’, rail and hook. These innovative technologies then entailed an optimization of the motor to ensure it could power the camera’s vertical slide and rotation.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-111329" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/07/Tech-Lab-Notes-Galaxy-A80-Rotating-Camera_main_1_F.jpg" alt="" width="1000" height="1278" /></p>
<h3><span style="color: #000080"><strong>Captivating Camera Quality</strong></span></h3>
<p>The Galaxy A80’s rear camera module features a 48MP Main camera, an Ultra Wide angle lens camera and a 3D Depth camera so that users can capture any moment just as they see it. And when users select selfie mode in the camera app, the rotating camera mechanism brings a powerful triple camera experience to front-facing pictures and videos, too.</p>
<p>In addition to this hardware innovation, Samsung’s engineers understood that using the same lenses for both front and rear perspectives would require optimization of the camera module, as the functionalities of these camera perspectives are different. Therefore, the Galaxy A80’s camera software has been optimized to ensure that the picture quality of the camera is suitable for rear-taken, landscape shots as well as close-up, undistorted selfie pictures.</p>
<h3><span style="color: #000080"><strong>Ensuring Exceptional Camera Experiences</strong></span></h3>
<p>In order to assess whether these solutions could withstand extensive use for each and every spontaneous selfie moment, the Galaxy A80’s rotating camera underwent full and thorough testing at a dedicated Samsung lab.</p>
<p>Galaxy A80 devices were put through a multitude of quality-testing use case scenarios designed to verify that the hardware and software innovations of the device were able to consistently provide the best camera experience possible, even after extensive use.</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/iULao8DZXtw?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p style="text-align: center"><span style="font-size: 15px">Galaxy A80 smartphones undergo quality testing to ensure that the rotating camera, with its bespoke hardware and software innovations, can still provide its best camera experience to users even after extensive use. </span></p>
<p>In developing the camera module hardware and software for the Galaxy A80, Samsung wanted to create a camera that was able to help people capture what they see, when they see it, how they see it. The Galaxy A80, with its innovative rotating camera, is a smartphone built to enhance spontaneous interactions and support self-expression without limitation in the Era of Live.</p>
<p><span style="font-size: small"><sup>1</sup> <em>Functionality of the Galaxy A80’s rotating camera module when on front-facing mode differs from the functionality offered on rear-facing mode.</em></span></p>
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