Samsung Newsroom attended the S25 Camera Briefing and the Galaxy AI Tech Forum to learn how Samsung remains at the forefront of mobile technology.

S25 Camera Briefing: Pushing the Boundaries of Mobile Photography to the Next Level

As MWC 2025 kicked off, Samsung hosted the S25 Camera Briefing on March 3. The session showcased the powerful camera capabilities and AI-powered editing features of the Galaxy S25 series that enable users to capture perfect photos anytime, anywhere.

“The Galaxy S25 series will redefine the paradigm of mobile photography,” said Joshua Cho, Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “By integrating AI-powered image processing technology with the latest camera advancements, anyone can effortlessly create high-quality visual content.”

▲ Joshua Cho from Samsung Electronics

The Galaxy S25 Ultra features a 50MP ultra-wide camera sensor and AI remosaic technology, allowing users to capture high-resolution photos from any distance. AI-based multi-frame processing (MFP) automatically optimizes image quality based on the shooting environment and distance while precisely distinguishing between moving and static subjects — delivering a more dynamic and detailed photography experience. Additionally, AI filters and generative editing tools make it easy to create high-quality, visually striking content.

▲ S25 Camera Briefing

Galaxy AI Tech Forum: The Future of Human-Centric AI

On March 4, panelists explored the future of mobile AI during a Galaxy AI Tech Forum session titled “Human-Centric AI for a True AI Companion: Overcoming Barriers and What’s Next.”

Patrick Chomet, Executive Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wood, Chief Analyst and Chief Marketing Officer at CCS Insight, discussed human-centric AI, the role of mobile technology in shaping consumers’ daily lives and key barriers to AI adoption.

▲ Galaxy AI Tech Forum

“Millions of users are already experiencing Galaxy AI on their devices,” said Wood, opening the conversation on consumer sentiment toward AI evolution and the industry’s efforts to deliver meaningful experiences. “The launch of the Galaxy S25 series introduced even more ways to integrate AI into daily life.”

▲ Ben Wood from CCS Insight

The Galaxy S25 series harnesses multimodal AI-based agent experiences to elevate personalization to new heights. However, there is still work to be done to understand what consumers need from AI to make it a truly meaningful part of their everyday lives.

“While AI technology becomes faster, more powerful and more capable, we’re evolving too — as people and as consumers,” said Chomet. “Neither exists in a vacuum, and our role is to ensure that Galaxy AI evolves alongside our users to empower them without overwhelming or leaving them behind.”

▲ Patrick Chomet from Samsung Electronics

The panelists shared personal anecdotes about how Galaxy AI and the Galaxy S25 series are redefining everyday life before shifting focus to the barriers to AI adoption. “Despite the rise in AI adoption, we identified three key global barriers — lack of confidence in using AI, privacy concerns and doubts about its practical benefits,” explained Dr. Brauer, citing findings from a global study conducted in partnership with Samsung and Symmetry.

While barriers to AI adoption undeniably exist, there are also clear drivers motivating those who use or are willing to use AI. Nearly half of users cite productivity as a key factor, recognizing AI’s potential to streamline tasks and boost efficiency. Additionally, 40% are drawn to AI for creative pursuits, while about a quarter of users believe it will foster new social connections. Building trust and confidence in these benefits will be essential to helping users view AI as a tool for empowerment.

▲ Dr. Chris Brauer from Goldsmiths, University of London, and Symmetry

“AI experiences developed in collaboration with Samsung allow for more powerful, seamless interactions,” said Patrick, emphasizing Qualcomm’s close collaboration with Samsung. “This is how we continue to introduce AI in a way that feels accessible to consumers who may be more hesitant.”

“From my perspective, on-device AI and powerful performance — driven by partnership between Samsung and Qualcomm — are central to truly optimized AI,” he continued. “Data privacy remains a top priority in our ongoing collaboration with Samsung, and we’ve made significant advancements in enabling advanced AI processing entirely on the device.”

▲ Christopher Patrick from Qualcomm

The discussion concluded with insights into the development of the Galaxy S25 series and the future of mobile AI.

“Human-centric AI is the cornerstone of Galaxy AI. At the center of every new feature or experience is one thing — the user,” said Chomet, reaffirming Samsung’s commitment to a user-centric approach. “Our goal is to create an experience that feels second nature to users. They shouldn’t need to be technical experts to access all Galaxy AI has to offer.”

▲ (From left to right) Dr. Chris Brauer, Christopher Patrick, Patrick Chomet and Ben Wood

The S25 Camera Briefing and Galaxy AI Tech Forum at MWC 2025 provided a glimpse into the next-generation mobile experiences powered by the Galaxy S25 series. Samsung is shaping a future where mobile devices transcend functionality, becoming intelligent companions that enhance how users create, connect and engage with the world.