Samsung Electronics was recognized as the most creative marketer of 2016 by the Cannes LIONS International Festival of Creativity, the largest gathering of worldwide creative communications professionals and advertisers. The “Creative Marketer of the Year” award is awarded to companies that have made creative and meaningful strides in marketing.

Terry Savage, Chairman, Lions Festivals, said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion.”

Samsung has steadily refined its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. For example, Samsung’ campaigns in 2015 include ‘Look at Me’ for autistic children, ‘Safety Truck’ for road safety, ‘Every Day is Day One’ for athletes, and ‘Center Stage’ for an enhanced consumer retail experience. To earn these prestigious honours, Samsung collaborated with world-class creative agencies including Cheil Worldwide, Leo Burnett and 72&Sunny.

“We believe that our innovations open opportunities for people to reach higher and dream bigger,” said Moonsoo Kim, Executive Vice President of Global Marketing Center at Samsung Electronics. “At Samsung, enriching people’s lives is at the center of everything we do, and our marketing reflects this philosophy.”

The 63rd International Festival of Creativity is where the world’s companies come together to challenge their creativity in advertising, publicity and marketing campaigns in many different categories. Hosted annually in Cannes, France, this year’s events will be held from June 18 to 25, 2016, and will be attended by more than 15,000 delegates from over 95 countries.

Samsung Electronics announced that it has won the prestigious 2016 “AV Display Innovation of the Year” award from AV News for its OHD Series SMART Signage, an all-inclusive outdoor display solution for brilliant business messaging, and overall excellence in the integrated audio/visual (AV) arena.

“With state-of-the-art technological development and close collaboration, Samsung enables our partners to create customized, immersive and interactive experiences for their own audiences – even in potentially challenging outdoor environments,” said Seog-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to be recognized by leading industry influencers and the media for our commitment to deliver impactful outdoor visual displays, and we look forward to building new, innovative AV technologies that will further enhance the customer experience.”

Featuring a flexible and customizable design as well as embedded tools to foster efficient content management, Samsung’s OHD Series outdoor displays make it easier for businesses to deliver critical, real-time messaging to widespread audiences. The displays’ reinforced composition and internal heating and cooling controls ensure uninterrupted performance even when exposed to extreme weather or temperature conditions ranging from -30 ℃ to 50 ℃, further driving continuous stress-free operations for users.

OHD Series has also been adopted in the Samsung Safety Truck, a technology for trucks that seeks to prevent road accidents. It has also been selected as one of the ‘25 best inventions of 2015’ by TIME Magazine.

Sponsored by AV News, a leading business and technology-focused publication in the AV industry, the AV News Awards celebrates exceptional contributions made by individuals and companies to advance the overall industry. Winners of the “AV Display Innovation of the Year” award and other categories were selected from a pool of nominees by a committee consisting of AV News’ editorial staff and wider AV industry influencers.

For more information about the AV News awards, visit www.avnews.org. To learn more about Samsung’s OHD Series SMART Signage and its complete line of outdoor display innovations, visit displaysolutions.samsung.com.

Bryan Denyer, editor of AV News (left), Damon Crowhurst, European Business Development Director of Samsung Electronics (right)

Samsung Electronics has earned several prestigious honors at the Cannes Lions International festival of creativity 2015 which takes place from June 21 to 27. Cannes Lions is one of the world’s biggest annual awards show and festival for professionals in the creative communications industry. Last year, Samsung garnered 16 awards at this award.

For this year, among the most honored has been Safety Truck, a project to improve road safety in Argentina. It nabbed six awards so far, including Gold awards for Spatial Technology in the Cyber category, Use of Ambient in a Promotional Campaign: Large Scale in the Promo & Activation category and Ambient – Transit in the Outdoor category. It allows drivers to have a better view when deciding whether it is safe to overtake by installing large displays on the back of semi-trailer trucks which show drivers what’s happening up ahead.

Look at Me, a campaign for an app that helps children with autism to improve their ability to make eye contact has taken home five awards thus far, including Gold for the best Web Campaign in the Cyber category.

Check out the videos for Safety Truck and Look at Me:

https://www.youtube.com/watch?v=99TL3hGPw5I

In addition, Back Up Memory, an app for Alzheimer sufferers, took gold, silver and bronze awards; Hearing Hands, a campaign for a video call center in Turkey that helps the hearing impaired won three bronze awards; and Samsung SlideLiner, a campaign for Samsung Smart TV which saw a moving sofa installed along the sideline of an Australian rugby match, took two bronze awards.

Smart Playboard, Center Stage, Samsung Holiday Dreams, Every Day is Day One and Is This the Next are also on the winners’ list.

* Updated on June 28th.

Have you ever found yourself driving behind a semi-trailer truck? If you’re on a single-lane highway or road, it can be a nightmare. Even though the truck is driving relatively slowly, you cannot overtake it due to its size, and because you cannot see what is happening in front of the truck.

However, Samsung has developed a solution that may make this problem a thing of the past.

Argentina’s statistics on traffic accidents are among the highest in the world, with most of these accidents occurring on two-lane roads and particularly in situations of overtaking. With this in mind, Samsung developed a technology for trucks that seeks to enrich the lives of people through innovation. But more than that, this time the goal is more ambitious: to save lives.

How Does it Work?

The Safety Truck consists of a wireless camera attached to the front of the truck, which is connected to a video wall made out of four exterior monitors located on the back of the truck. The monitors give drivers behind the truck a view of what is going on ahead, even in the dark of night.

This allows drivers to have a better view when deciding whether it is safe to overtake. Another advantage of the Safety Truck is that it may reduce the risk of accidents caused by sudden braking or animals crossing the road.

Samsung led the prototype development by providing large format display samples, and conducted a test with a local B2B client

Next Steps

Currently, the prototype truck built is no longer operational. So far Samsung has been able to confirm that the technology works and that this idea can definitely save the lives of many people.

The next step is to perform the corresponding tests in order to comply with the existing national protocols and obtain the necessary permits and approvals. For this, Samsung is working together with safe driving NGOs and the government.