Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Before the September 2nd series premiere on Prime Video, Tolkien fans and newcomers alike also will have early access to exclusive content only with Samsung. Today in New York City, Samsung will host an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 — its flagship experience center. Starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus and Milan’s Piazza del Duomo.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K — the most premium display technology — to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail and incredible passion for the series has started us on an amazing journey together — one we can’t wait for audiences to experience.”

The leader in the development of 8K display technology, Samsung’s Neo QLED 8K series TV’s deliver the most immersive home entertainment experience available today. Whether it’s the stunning vistas of the Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K while being enveloped in the action thanks to Dolby Atmos and Object Tracking Sound — a Samsung technology that follows the action on the screen.

For more details, please visit www.samsung.com.

​About The Lord of the Rings: The Rings of Power

​Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

​More info on The Rings of Power can be found here: www.amazon.com/lotr.

According to research by Houzz, an online platform for home remodeling and design, 28% of homeowners consider the integration of smart technology a very important part of their renovations.

Samsung is helping to reinvent the modern kitchen with intuitive smart appliances, and recently launched its Chef Collection line of premium built-in appliances to the North American market at the New York 837 Center, on November 7^th, 2017. Merging elegant design and industry-leading technology, Chef Collection brings Samsung’s most innovative and popular home appliance features to the premium built-in category.

Samsung Chef Collection – Connectivity is the Main Course

The Samsung Chef Collection taps into the aspirations of today’s homeowners by melding exquisite designs with industry-leading technology, bringing families new and innovative features along with their built-in appliances. All appliances in the line are Wi-Fi or Bluetooth enabled, which allows you to monitor and control your appliances while at home or away – all with the simple press of a button on your smart phone.

Samsung’s Chef Collection fridges feature the first fully integrated 42” built-in 4-Door Flex refrigerator with a FlexZone compartment that – with the touch of a button – conveniently transitions from a fridge to a freezer with four temperature settings. It also features Samsung’s View Inside cameras so consumers can see what’s inside their refrigerator from anywhere – including remotely from the grocery store.

Samsung Chef Collection 30” Double Wall Oven with Flex Duo – the removable Smart Divider splits the upper oven into two sections that can simultaneously cook two dishes at two different temperatures – allows users to utilize features most often found in the kitchens of world-renowned chefs. Its steam cooking technology delivers moisture at precise times, so food has a crisp exterior and tender inside.

Visitors who attended the Samsung Chef Collection launch event in New York were particularly impressed with the variety of connected options woven into the line of premium appliances. The abilities to remotely pre-heat your oven, peer inside your fridge, or make sure your fridge door is closed via an intuitive smart phone app, were indeed a welcome addition to Samsung’s already impressive lineup of kitchen appliances.

Samsung Enhances its Presence in the Built-in Market Globally

North America represents an important built-in market for Samsung Electronics and the company has quickly become a well-known home appliance brand name there. The estimated percentage of built-in appliances is about 15 percent ($4.2 billion)* of total appliances market in North America. Samsung successfully expanded its business there with the notable acquisition of Dacor in 2016, a leading American brand among luxury home appliance makers. Earlier this year, Dacor launched its first line of premium kitchen appliances since joining the Samsung family with its revolutionary new kitchen lineup ‘The Modernist Collection’. Moreover, the Samsung Chef Collection was recently awarded four 2018 CES Innovation Honoree Awards, and was recognized for its technology in the built-in category.

Building upon the success of Samsung’s impressive built-in offerings in the North American market, it has also made considerable inroads in other markets around the world, including Asia and especially Europe. Samsung has released a wide range of innovative built-in appliances across Europe in cooperation with several leading European furniture companies such as Nolte of Germany, and recently opened a built-in showroom in Warsaw, Poland, known as ‘Cook Story by Samsung’.

Together with its partners across North America and Europe, Samsung is adding modern connectivity to premium kitchen appliances that improve functionality by evolving with our changing lifestyles. The integration of smart technology into built-in appliances will be a big part of kitchens moving forward and Samsung will continue to leverage its technological expertise to further enhance your premium cooking experience.

* McKinsey & Company North America

Guests were welcomed by BK Yoon, President and CEO of Samsung Electronics, who began by discussing the collection’s contemporary design, connectivity and premium features, as well as the brands’ common commitment to innovation. “Samsung and Dacor share a legacy of innovation,” he explained. “A strong history of reimagining what our products can do and what sorts of experiences they can deliver.”

The subsequent video and panel discussion shed light on the kitchen’s evolving role, and demonstrated how Modernist appliances allow users to bring entertaining to the next level by fostering communal, connected and delicious dining experiences. Participants included Michael Magnani, Dacor’s Director of Product Marketing; Harry Choi, Samsung Design Center’s Vice President of Digital Appliances Design; Newell Turner, Editorial Director of Hearst Design Group and the panel’s moderator; as well as the actor Alec Baldwin and his wife, Hilaria, who served as hosts.

Following the discussion, guests were invited to get an up-close look at the full suite of appliances and mingle with their hosts over cocktails and hors d’oeuvres.

Explore the Modernist Collection’s innovations for yourself in the photos below.

BK Yoon, President and CEO of Samsung Electronics, welcomes guests to the Modernist Collection’s launch event, summing up Dacor’s new appliances as “sleek, stunning and delightfully innovative.”

(From left) Newell Turner, Editorial Director of Hearst Design Group and moderator of the event’s panel discussion, Michael Magnani, Dacor’s Director of Product Marketing, Harry Choi, Samsung Design Center’s Vice President of Digital Appliances Design, and Hilaria and Alec Baldwin, who served as hosts.

Actor Alec Baldwin and his wife, Hilaria, discuss their kitchen’s communal role and key Modernist Collection features that resonate with them.

After the panel, guests were invited to get an up-close look at the Modernist Collection appliances and mingle with their hosts over cocktails and hors d’oeuvres.

BK Yoon opens up one of the Modernist Collection’s Column Refrigerators, which feature LED light displays, industry-leading cooling technology and striking interiors.

BK Yoon and Alec Baldwin demonstrate an idea at the heart of the Modernist Collection – that the kitchen can foster entertaining and memorable experiences.

Alec Baldwin addresses guests at a communal meal at the end of the event.

Dedicated foodies crowded into Samsung 837 in New York City on April 6 to learn about food from star chef Daniel Boulud.

Lucky foodies in New York City enjoyed a uniquely immersive dining experience on Wednesday, as Samsung Electronics brought renowned chef Daniel Boulud to the Samsung 837 venue for a fun and engaging cooking demonstration—in virtual and actual reality.

After an introduction by popular emcee Billy Harris, guests experienced an engrossing presentation by Boulud about all the elements of a culinary journey, from inspiration to preparing the food in his kitchen to the table, using the Samsung Gear VR headsets.

People experienced Daniel Boulud’s culinary journey, using the immersive Gear VR.

Boulud—who is one of the culinary visionaries in Samsung’s Club des Chefs—presented a rich food story, made even more riveting and enveloping because of the Gear VR headsets.

Samsung started Club des Chefs in 2013, bringing together renowned chefs from around the world to better understand what is needed for great cooking and to create the Chef Collection line of leading kitchen appliances.

Following the VR video, Boulud appeared before the audience in person, to lead a demonstration on how to prepare Boulud’s special interpretation of the classic croque-monsieur, with black truffle—all the while using the Samsung Chef Collection range of appliances.

Daniel Boulud talking about the finer points of preparing a great croque-monsieur.

Of course, nothing is as immersive as the actual eating, and guests all got to enjoy a delicious sampling of foie gras and chicken mosaic, long island fluke, lobster “en Gelée” and white asparagus—and, of course, croque-monsieur.

Chef Daniel Boulud talking to a rapt audience at Samsung 837 in New York City.

Samsung 837, located in the heart of New York’s Meatpacking District, is Samsung’s new flagship experience center. It is a fully immersive cultural destination that features programming designed to tap into people’s passions, including art, music, entertainment, sports, wellness, culinary, technology and fashion, all powered and enriched by technology.

Chef Daniel Boulud demonstrating how to prepare a croque-monsieur at Samsung 837 in New York City on Wednesday evening.