Together, More and Better

At the start of the conference on June 14, the companies held the Samsung-HARMAN Partners Forum, where speakers discussed how the integration of Samsung’s visual display technologies with HARMAN’s audio, lighting and control solutions can create an engaging, multi-sensory experience in entertainment, transportation, retail, hospitality, corporate, education and government environments, among others.

Through the incorporation of Samsung’s motion sensors, drape controls and thermostats, and HARMAN’s voice-enabled cognitive room solution, for example, a hotel room can be transformed into a fully-connected environment that offers guests an upgraded in-room experience.

Hospitality Vertical Scenario

Likewise, a theater that utilizes a combination of Samsung’s cinema screen and HARMAN’s JBL speakers and Lexicon immersion processor allows moviegoers to enjoy the latest blockbusters in an exciting new way. This collaboration, first presented in Samsung LED Cinema Screen in Las Vegas on March 27, is expected to be commercialized in July.

Cinema Vertical Scenario

Everywhere, Every Vertical

Under the theme “Your Future. On Display,” Samsung’s booth at InfoComm also showcased a suite of next-generation signage technologies, including two that were deployed in collaboration with HARMAN, that aim to improve efficiency in customer engagement and operation across all verticals.

Samsung demonstrated how HARMAN’s AMX Acendo Core and Acendo Vibe work well with its touch-screen displays to create a huddle space solution that allows for highly efficient remote video conferencing. Visitors were also able to see how corporate interactions in the boardroom can be enhanced through Samsung’s SMART LED Signage equipped with HARMAN’s AV Control System.

“By bringing the leading technologies of Samsung and HARMAN together, we hope to build a more synergistic future to redefine what’s possible in the enterprise environment,” noted Seoggi Kim, Executive Vice President, and Visual Display Business at Samsung Electronics. “We look forward to elevating user experiences and offering more powerful and integrated solutions to our partners as the needs of the market evolve.”

“Together we are well-positioned in an economy where businesses are increasing spending to create more memorable experiences for their customers and to increase productivity from their employees,” said Mohit Parasher, EVP of HARMAN and President of HARMAN Professional Solutions. “Combining audio, video, lighting and controllers into one solution is where the combined synergies of HARMAN and Samsung become very compelling as we define the next generation experience.”

Samsung Electronics will unveil its latest visual display blockbuster, the new Samsung Cinema Screen. As the world’s first High Dynamic Range LED theater display, the cinema screen delivers unprecedented picture quality and brings movies and other on-screen contents to life with higher vibrancy and accuracy.

Samsung will formally debut the cinema LED screen at a series of preview demonstrations during March 27-30, 2017 at the Cinemark Century Orleans 18 and XD Theatre, located inside The Orleans Hotel & Casino. The premiere will coincide with the neighboring CinemaCon 2017 conference, the largest and most important gathering for the worldwide motion picture theater industry with attendees from more than 80 countries.

The 34 foot Samsung Cinema Screen easily accommodates modern theater dimensions. In addition to delivering LED picture quality at 4K (4,096 x 2,160) resolution, the screen also exceeds the highly-esteemed DCI specifications used to ensure a uniform and high level of technical performance, reliability, and quality in digital cinema. As a result, the new Samsung screen’s performance surpasses traditional projection-based technologies’ visual capabilities for a realistic presentation and is guaranteed to impress even the most entertainment-savvy guests.

“As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,” said Sang Kim, Vice President of Samsung Electronics America. “Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene.”

The Cinema Screen’s direct-lit LED technology truly delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at a peak brightness level nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL) with improved uniformity and free of optical distortion and interference. This futuristic exhibition also offers a highly accurate and superior color presentation that will capture the viewer’s eye. Complementary ultra-contrast and low tone grayscale settings enable the screen to showcase both brightest colors and the deepest blacks at a nearly infinity:1 contrast ratio.

The innovation present in Cinema Screen will be matched with an innovative audio solution powered by Harman Professional Solutions’ Cinema Group (a recently completed acquisition) and Samsung’s Audio Lab. Details will be forthcoming about this combined evolution in cinema “Sight & Sound.”

“Harman is excited to continue its collaboration with the Samsung Cinema Screen team and the Samsung Audio Lab. With our expertise in cinema sound systems, we look forward to helping to extend Samsung’s leadership in Visual Display solutions into the theater,” said Brian Divine, Vice President of Tour and Cinema Solutions Group.

As the demands for movie theater space evolve, the Samsung Cinema Screen offers the versatility to satisfy various audience needs. The screen maintains its advanced presentation capabilities in ambient lighting conditions regardless of the featured on-screen content and accommodates users who wish to utilize their theaters for corporate events, concert and sports event viewing, and gaming competitions.

“The launch of our cinema LED display is merely the latest step toward our vision for a complete end-to-end theater experience powered by digital signage,” said Seog-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics. “Through modern technologies ranging from touch-screen self-ticketing kiosks to digital concession menu boards and interactive movie posters, Samsung already is helping theaters improve customer engagement and boost operational efficiency. We look forward to continuing to serve as a total solutions provider for the theater industry and finding new and exciting ways to improve the customer experience.”

The Samsung Cinema Screen is currently undergoing the DCI certification process and recently completed compliance test at Keio University in Tokyo.

To learn more about CinemaCon 2017, visit cinemacon.com.