In collaboration with mobile accessory company SLASH B SLASH, the latest collection is exclusively designed for the Galaxy S24 series — offering 57 cases² for customers to personalize their Galaxy S24, S24+ or S24 Ultra. Learn more about the newest Samsung Eco-Friends product line below.

▲ Samsung Eco-Friends accessories boast 16 popular IPs.

Captivating the Next Generation for the Past Three Years

Samsung Eco-Friends is a collection of accessories, including product cases and wearable straps, envisioned by Samsung’s Future Generation Lab.³ Reflecting the next generation’s preference for eco-conscious products, these accessories incorporate sustainable materials — such as recycled plastic and vegan leather that contain at least 40% post-consumer materials.⁴

Originally introduced in 2022, the expanded collection features popular characters and designs from around the world — including TOILETPAPER, Keith Haring, Smiley, The Simpsons and more. Sanrio characters⁵ like Hello Kitty, My Melody, Kuromi and Cinnamoroll have been newly added to this year’s product line.

Designs inspired by The Rolling Stones, Queen and other artists offer users another way to express themselves. In particular, Samsung’s collaboration with K-pop boy band Stray Kids lets fans watch videos of their favorite members simply by inserting a near-field communication (NFC) card⁶ into the case. Each collectible card hosts a unique collection of videos and photos featuring individual Stray Kids members so fans can enjoy a one-of-a-kind, pocketable experience.

▲ (From left) Rolling Stones edition with tongue and lips logo and exclusive Galaxy theme

▲ Stray Kids edition plays a video of the artist when the NFC card is inserted.

Full of Charm and Wonder: Samsung Eco-Friends

On February 16, Samsung unveiled a video introducing “Samsung Eco-Friends” via its global social media channels including YouTube and Instagram.

The video showcases that plastic waste can be transformed into bold, innovative smartphone cases that are both unique and eco-conscious.

▲ Images from Samsung Eco-Friends video

“Using waste, we are making an effort to convey the values of a circular economy,” said Samsung’s Future Generation Lab. “We will continue to develop accessories that intrigue customers by utilizing various technologies.”

First released in Korea on February 6, Samsung Eco-Friends will soon be available in major markets worldwide⁷ including the U.S. and Japan. The accessories can be purchased at the company’s immersive Samsung Gangnam flagship store, as well as Samsung.com and SLASH B SLASH’s online mall.

¹ Produced by third-party manufacturers who design and produce Samsung-compatible accessories.
² The types and designs of accessories available for purchase may vary by country.
³ Consists of global Samsung employees in their 20s to foster authentic conversations around the activities of the next generation.
⁴ Calculated by volume.
⁵ Sanrio characters are only available in Korea and Japan.
⁶ The NFC Collectible Card is a card-type accessory that can be used with the Samsung Eco-Friends case. When the Stray Kids Collectible Card is inserted into the case, the wallpaper, icons and keypad are automatically changed to a Stray Kids theme.
⁷ The products will roll out in the first half of this year in more than 40 countries and the U.S.

Samsung Eco-Friends are accessories such as product cases and wearable straps that contain a minimum of 40% Post Consumer Material (PCM). The Samsung Eco-Friends lineup was planned by Samsung’s Future Generation Lab, which comprises global employees in their 20s and reflects the values and tastes of the younger generation. Future Generation Lab also helps partners expand their sales through the Samsung Mobile Accessory Partnership Program (SMAPP).

The new Samsung Eco-Friends products feature 11 characters and designs² popular across the globe. The collaboration brings the works of TOILETPAPER, Smiley and Keith Haring, as well as Disney, Marvel, Minions, Pokémon and Kakao Friends. The lineup also includes designs of famous K-pop artists, such as Stray Kids, SKZOO and BTS Dynamite.

In particular, the accessories with TOILETPAPER design are noteworthy. TOILETPAPER is an influential creative studio in Italy, known for its disruptive and experimental creative work. The studio’s designs have been applied to “Samsung Bespoke Refrigerator” panels, and now extending to mobile accessories. A rose graphic unveiled earlier this year, as well as its popular lipstick graphic, is applied to Samsung Eco-Friends.

The Samsung Eco-Friends lineup includes accessories for mobile products such as the Galaxy Z Flip5 and Fold5, Galaxy Tab S9, Galaxy Watch6 and Galaxy Buds2 Pro, as well as The Freestyle portable projector. A total of 64 products³ offer appealing characters and designs for customers to choose from to personalize their device.

Also available with this launch is the ability for customers to coordinate their foldable phone screens with Samsung Eco-Friends accessories through near-field communication (NFC) technology and QR codes. This allows users to express themselves with a design that is cohesive from case to screen.

With the introduction of the Galaxy Z Flip5, the exclusive Flipsuit case features an NFC-based Flipsuit card that enables a new experience by automatically playing screen themes when it is inserted into the product. By simply replacing the Flipsuit card provided by Samsung Eco-Friends, customers can easily set the screen theme depending on their preferences.

Samsung plans to continue to expand the use of recycled materials in Samsung Eco-Friends to deliver eco-conscious values, and update its lineup and design to enrich customers’ experiences.

¹ Samsung Eco-Friends is the name of a collection of accessories where each accessory of the Eco-Friends collection is made using at least 40% recycled materials for select Samsung devices. (Measured by total volume of each accessory.)
² The types and designs of accessories available for purchase may vary by countries.
³ The types and designs of accessories available for purchase may vary by countries.