Samsung Electronics will introduce its new products and solutions to its business partners around the world at Samsung Forum 2019.

During the two-month event, strategic products including the 2019 QLED TV lineup as well as customized products for regional markets will be showcased. Based on ‘New Bixby,’ Samsung’s intelligence platform, Connected Solution will also be exhibited where global business partners can interact with various Samsung products.

Starting with the European Forum, Samsung will invite media and partners from Europe, Southwest Asia and Latin America to Porto of Portugal from February 12^th to 22^nd. From March 7^th to 11^th, Samsung will host the Middle East and CIS (Commonwealth of Independent States) Forum in Antalya of Turkey. Lastly, the Southeast Asian Forum will be held in Sentosa of Singapore to meet key business partners from March 25^th to 26^th.

Marking the 10^th anniversary, this year’s Samsung Forum will be a venue to share the company’s business strategy and vision with key partners under the concept of ‘Samsung Plaza’ in which Plaza, the motif, is where people gather, meet, communicate and engage.

“We are delighted that Samsung will engage with global business partners at the 10^th Samsung Forum this year,” said YH Lee, CMO & Head of Global Marketing Center at Samsung Electronics. “Moving forward, we will remain committed to helping people do things that once seemed impossible with our focus on AI and IoT to provide new experiences for consumers going beyond just connecting devices.”

Expansion of Consumer Choice with the Full 2019 QLED TV Lineup

As a market leader in the TV industry for 13 years, Samsung announced its entire 2019 QLED TV lineup that will be available in more than 60 markets within this year. The company will continuously increase the market share in the 8K TV market to sustain its solid dominance in the premium TV market.

“We have witnessed our customers’ unfaltering confidence and affection towards Samsung QLED TVs within the past year,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “This year, our 8K and 4K QLED line-ups are widening the gap in the market for ultra-large TVs, and we are proud to be able to deliver our most innovative and immersive lineup to date.”

The key products unveiled in the 2019 QLED lineup were a suite of 8K and 4K TVs, including the 8K Q900R that ranges from 65-inch to 98-inch screen sizes, as well as the 4K Q90R, Q80R, Q70R and Q60R that range from 43-inch to 82-inch sizes. In total, the expanded 2019 QLED lineup features more than 20 models and includes more ultra-large TV models.

As part of Samsung’s commitment to proliferate its QLED technology, its 2019 QLED TVs feature ‘Ultra Viewing Angle’ technology to provide sharp pictures with deeper blacks and a wider viewing angle.* Following its adoption in 8K models, Samsung’s new QLED 4K models are also now equipped with its proprietary ‘Quantum Processor,’ enabling the QLED 4K products to deliver any source content in different resolutions with improved brightness, picture quality and sound optimized for each scene through AI upscaling.

In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format, so that users can enjoy a detail-rich picture. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission, and users of the QLED 8K can also enjoy content in a high picture quality on streaming services through AI-based 8K upscaling.

The ‘New Bixby’ feature on the 2019 QLED TVs gives users the ability to easily access the content they want through voice commands on Samsung’s ‘Universal Guide,’ which helps users search for content they might like based on previous watching habits and preferences.

To provide more entertainment options and open platform functionality, Samsung Smart TVs will offer a new iTunes Movies and TV Shows app and support Apple AirPlay 2. Additionally, through 2019 Samsung Smart TVs that now work with Amazon Alexa and the Google Assistant, a user can enjoy various features such as turning on/off TV or controlling audio volume via simple voice command.

After immersing the participants with its overwhelming size and enhanced resolution at CES 2019, ‘The Wall’ will again impress participants at the events in Portugal and Singapore. Samsung’s leading lifestyle TVs, the new ‘The Frame’ and ‘The Serif’, with unique design values and improved resolution after the adoption of QLED display for the first time, will also be displayed.

New Products Enabling Next Level Experience of Connected Life

As presented at CES 2019 this January, Connected Solution will also be exhibited at Samsung Forum 2019. Based on ‘New Bixby’, global business partners can enjoy the connected life experience with various products including QLED 8K, 2019 Family Hub, POWERBot and Galaxy Home. Not only that, they can get hands-on experience on how they connect with third-party products.

During the European Forum, AR Solutions will be demonstrated to help the participants virtually experience Samsung products and their interworking with other devices in the retailing environment with an aim of expanding the adoption of the technology in local retail stores.

The winner of the CES Best of Innovation award for four consecutive years, the 2019 Family Hub ensures better control of complex features with voice commands by supporting ‘New Bixby’, enabling enriched family communication and enhanced connections with other devices.

Samsung’s various mobile products and latest smartphones will also be on display.

In addition, Samsung will also exhibit customized products tailored to regional needs. ‘Make for India’ products, including microwave ovens with more than 250 Indian recipe features and refrigerators that can be powered by solar energy will be rolled out during the Southwest Asian Forum.

*Product specification may vary by model.

Samsung Electronics unveiled new Family TV feature that supports China’s one of the most popular messenger service QQ at Samsung China Forum held on March 2 in Shanghai. The new TV model gives full access to QQ messenger, allowing users to chat and share photos and videos with their family members and friends.

In addition, Samsung introduced another Family TV feature to help people with visual and hearing impairments better enjoy watching TV. The new function allows users to adjust the picture and audio quality and enlarge the font size, to modify the TV to suit their preferences and make it more accessible.

Samsung showcased the various SUHD TV sets of 2016, from 49-inch models to super-large 98-inch ones. These products offer the best-possible viewing experience, powered by such special features as high dynamic range (HDR) technology, which supports 1,000 nit brightness, and next generation Quantum dot display, which is able to express natural colors as they are.

The company had many home appliances to display, too, including the Samsung Family Hub refrigerator, with a built-in 21.5-inch Full HD touch screen display and Internet of Things (IoT) Hub technology, as well as AddWash, Samsung’s new washing machine that allows consumers to add more laundry and detergent at any point during the wash cycle. Significantly, this innovative washing machine has expanded its product line to include small and medium capacity models (9kg and 12kg), joining the larger capacity model of 21kg, allowing more choices for local consumers.

Samsung’s new air purifiers, including the AX7000 and AX5000 series, specially designed for Chinese consumers were showcased as well. The new air cleaner series are equipped with strong features including “Power Fan,” to purify polluted air, “3-way Dimensional Purification,” to quickly release the fresh air and turn a large room into a more refreshing environment, and “Air Navigator,” to show users the level of fine dust particles in the air.

In addition, Samsung clearly expressed its commitment to step up its effort to increase its presence in the B2B market by having very competitive products on display. That includes every product line in its commercial displays, including the UHF-E series with the world’s thinnest video wall, with only 1.4mm bezel-to-bezel spacing, as well as the MX7 series multi-function printers (MFPs), powered by Samsung’s Smart UX Center, which is based on the Android operating system.

“Samsung is concentrating much effort to realize ‘customer-oriented innovation’,” said Kyung Tae Bae, Executive Vice President and the Head of Samsung Electronics China. “We intend to turn Samsung into a more popular brand in China by actively communicating with local consumers and strengthening our cooperation with business partners in the country”.

The Samsung Regional Forum is an annual exhibition and conference event where Samsung presents localized products and business strategies better tailored to the needs of each region. In 2016, these forums started in Southeast Asia and ended with the Samsung China Forum, following events in Southwest Asia, Europe, Africa, CIS, Latin America and Middle East and North Africa (MENA).

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.

Mr. Choong Ro Lee, President of Samsung Middle East and North Africa, speaks about the company’s vision at Samsung MENA Forum 2016.

Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.

As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Mr. Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives – Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.

Shaping the Future of Home Entertainment

Samsung is setting the standards for a superior viewing experience by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup.

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

Mustafa Sadick, Senior Manager of Samsung Middle East and North Africa, introduces about Samsung’s 2016 TV business.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of, game console, OTT box or home theater system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.

Samsung is bringing the #1 Premium VOD Player in the MENA region, with its vast array of entertainment content to its Smart TV customers through our partnership with MBC SHAHID PLUS. This collaboration offers viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

Groundbreaking Technologies for Smarter Living in the Home

Samsung has introduced first-of-its-kind technologies to bring real innovation to the home. Transforming the home category from nice to have, to can’t live without, Samsung Digital Appliances pave the way for a smarter living with simple, thoughtful innovations that offer improved flexibility, convenience and functionality.

The pioneering Samsung RT7000 refrigerator with Twin Cooling Plus technology is the new and only Top Mounted Fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five (5) conversion modes, it is adaptable and saves energy depending on the user requirements.

Georges Barakat, Senior Manager of Samsung Middle East and North Africa, explains about the new Samsung Add Wash front-load washer.

Samsung technologies are also redefining freshness when it comes to frozen food. The groundbreaking Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-Door Flex Refrigerator so consumers can experience ‘first day fresh’ food every day, even with frozen produce.

The new range of Samsung washing machines now come with the much needed practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.

Breaking Barriers for Progress in Mobility

At the MENA forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices and reiterated its commitment to developing products and services that can support users’ different lifestyle needs and work seamlessly together to make their lives easier.

Breaking new ground in productivity and innovation, Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets. In less than a year, Samsung has also taken its virtual reality platform from concept to widespread adoption by expanding the compatibility of the Gear VR to a wide range of Samsung devices making virtual reality accessible to millions.

Maintaining the heritage of functional design through its wearables and mobile products, Samsung introduced the Gear S2 Classic with two new unique color variants—Rose Gold and Platinum, reflecting its commitment to bringing more choice with new material varieties to its consumers. Samsung also unveiled the Samsung Galaxy A (2016), a stylish mobile device that combines a large screen and a narrow 2.7 mm bezel for a superior viewing experience, perfect for customers who are not only practical, but want to express their personal style.

Committed to expanding its partner ecosystem to enhance regional consumers’ viewing experiences, Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. The 18.4” Full HD screen offers an unprecedented mobile entertainment experience, further enhanced by a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.

During the keynote address, Samsung also presented its vision for the Internet of Things, and how its strategies translate into products, platforms and forging novel connections across a variety of industries.

Samsung introduced innovative components, such as the bio-processor, an all-in-one chip which can process several different biometric signals specifically designed for health orientated wearable devices.

The Samsung Latin America Forum is an annual event that provides exciting opportunities to experience the latest innovations in the industry, exchange information, as well as meet the leaders who are the driving force behind Samsung Electronics’ progress in 19 countries – from Mexico in Central America all the South to Chile and Argentina.

At the event, the company reinforced its focus on smart and connected lifestyles, while also revealing a premium set of new products that are coming to the region this year, which includes the bezel-less curved SUHD TVs with Quantum dot display; the flexible – next generation of smart kitchen appliances with a range of refrigerators with Twin Cooling technology; besides the cleverly designed and industry-first front load washing machine using AddWash, among other unique products and services.

“We are confident that our exciting range of premium connected products and services will be very well received in the Latin American market, where consumers trust and recognize the superior value of the Samsung brand”, affirms Pedro Kim, president & CEO for Samsung in the region. He added, “Samsung will continue to enhance and revolutionise the everyday lives of its consumers by listening closely and anticipating their needs, and delivering state-of-the-art products and services that fulfil and exceed expectations.”

Samsung established the Latin American Research & Development Centres, Lifestyle Research Labs, and Product Innovation teams to operate as in-house incubators, to learn more about behavioural patterns in Latin America and tune-in to their needs, and developing technologies and innovation that are driven and inspired the market.

Setting a New Standard for Home Entertainment

Samsung unveiled its spectacular new line of SUHD TVs, which offers unparalleled picture quality with Quantum dot display and HDR technologies, together with state-of-the-art design – the world’s first bezel-less curved TV, which is beautiful from every angle; and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any colour in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV shows and movies, to games and programme information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognise the type of game console, OTT box or home theatre system that is connected to the TV. This allows users to control such external devices with the Smart Control remote — with no setup required.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

New Generation of Digital Appliances Transforms the Home and Makes Life More Pleasant

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling technology that enables consumers to be flexible with cooling storage, depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the necessity, offering five different modes: Daily, Economy, Vacation, Party and MiniBar. The five (5) conversion modes deliver the required flexibility, while also saving energy according to the chosen setting.

Many consumers have dreamed of owning a spacious refrigerator that keeps food fresher, so their weekly grocery shop lasts longer. But it is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer. That is the reason why Samsung’s teams have developed the innovative Twin Cooling Plus technology, which with a truly independent cooling system, prevents unpleasant smells from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

The air does not move between the compartments, and the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Moving from the kitchen to the laundry area, Samsung’s new washing machines come with the much needed, practical solutions for easier and more efficient daily experiences. The Samsung Add Wash front-load washer allows consumers to add items – such as an overlooked sock or t-shirt – or either, add fabric softener, during wash cycle, through its world’s first additional “Add Door” located on the upper part of the main door.

It also comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry program, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle. An embodiment of Samsung’s innovation in delivering time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance.

In terms of top loaders, the 9kg & 11kg ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing.

Breaking Barriers in Mobile Productivity and Wearable Technology

In the 2016 Forum, Samsung also showcased the news of its wearables for Latin America. The brand announced the increase in its portfolio of products and services that work seamlessly together, also breaking new grounds and introducing new categories. This is the case of Gear VR – Virtual reality goggles with high definition that allow people 2D and 3D experiences. Beyond creating immersive situations in a very comfortable way, it also counts with a large amount of contents.

On the other side, Gear S2 classic 18k rose gold and platinum will also come to Latin America, offering a more personal and customizable experience. Therefore, Samsung is expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Alessandro Mendini, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks.

Mobile Payment Service in Devices

On top of all the high quality smart devices already available in Latin America, Samsung is also developing new services to guarantee, full convenience and connectivity, proving its commitment with meaningful technology.

Samsung Pay is about to be launched in Brazil, in the coming months. With the widest acceptance of any mobile payment service, Samsung Pay is also very safe and simple, bringing us closer to a world without wallets. When it is time to pay, just launch Samsung Pay, scan your fingerprint and hold your Samsung device close to credit card reader in the payment machine. Done! In short seconds, the operation is concluded.

Even fast, it does not lack anything in terms of security. The system also has security layers composed of KNOX that constantly monitors any malicious activity. Each transaction uses a digital token to replace the actual card number. The mobile authorizes payment only with the consent (authentication through fingerprint) of the user.

Samsung Pay works with most existing card terminals in Latin America. That means this is the first and only payment solution that will make a transaction in almost any place where you can tap a credit or debit card (Samsung Pay is compatible to supports both NFC and MST systems)

Corporate Citizenship at the Heart of Business Strategy

Pedro Kim, president and CEO of Samsung Electronics Latin America, speaks about company’s vision and business strategy during a press conference at Samsung Latin America Forum 2016

For the first time at Samsung Forum, the company detailed in depth its Corporate Citizenship initiatives all around Latin America.

“Our strategy in Corporate Social Responsibility is based in using Samsung’s global network and innovations to create positive change for people across the world. Specifically, in Latin America, we have chosen education as our main cause”, explains Helvio Kanamaru, senior manager of Corporate Citizenship at Samsung Latin America Office.

In this context, Samsung works with three major programs in the region. They are:

• Solve for Tomorrow is a program that challenges young students in Latin America (since 2014) to show creative ideas of how Math and Science can improve their local communities. Goal: stimulate youth’s engagement into thinking about practical solutions to issues encountered in daily lives (society).
• Tech Institute is the program in which Samsung contributes to personal and technical professional training for young people in order to promote inclusion according to labor demand in the industry. Samsung is even starting to provide the 1^st IoT Tech Institute of Latin America, in partnership with USP University in Brasil (in São Paulo).
• Samsung Smart Schools are aimed at providing students and teachers of under-served areas with quality environment for education. Goal: enhance the learning process of students enrolled in public schools by providing new technologies and equipment, making the educational environment more intuitive, interactive and efficient.

“Innovation brings us not only inspiration to create new products and to deliver growth for our business, but also, great ability to help us on addressing some of the major social challenges of the world”, concludes Pedro Kim, CEO and President of Samsung Latin America.

Television is on course to collide with virtual reality and create a host of as-yet-unimagined experiences; that’s the view of Oscar-winner Tim Webber, Chief Creative Officer at Framestore, who was speaking at Samsung: Inside The Future of Television, a future-gazing panel event that saw leading minds from the worlds of technology and entertainment explore and debate what’s next for television in our lives.

The panel, hosted by TV presenter Marc Edwards (France 24, BBC World, Eurosport), included:

• Simon Bryant (Head of Consumer Electronics, Futuresource) – An analyst who specialises in the television market, Simon has overseen countless industry reports and has a keen eye for changing TV habits across Europe.
• Simon Mills (Bespoke Editor, Wallpaper* UK) – An expert on architecture and interiors, Simon has spent 25 years writing everywhere from The Sunday Times Magazine to GQ and The New Yorker.
• Grzegorz Stanisz, European Director of Sales and Marketing, Samsung – Grzegorz has dedicated the last 13 years to securing Samsung’s place as category leader of the television market in Europe.
• Tim Webber (Chief Creative Officer, Framestore) – Tim won an Oscar for his VFX work on Gravity, and also had a hand in The Dark Knight and Avatar. Framestore recently created a VR experience for HBO’s Game of Thrones.

TV: From Viewing to Experiencing

The panel began by looking at how television is moving from something consumers passively view, to an active device we experience.

First, the panel considered how experiences on mobile devices can be used to enhance the TV experience. Dual-screening is well established, with Grzegorz Stanisz of Samsung stating that “30% of the time, your eyes are away from the TV screen”, a point Tim Webber supported: “People are looking at their phone as much as at the TV. We need to produce content that works in companion with what’s on the big screen…content without ‘joins’.”

The continued growth of on-demand content is a trend all the panel expect to grow and grow. “Turning to how that experienced is controlled,” design expert Simon Mills was unequivocal: “The TV remote is on its last legs. Digital natives have grown up controlling their own devices, curating their own content.  No longer is the remote the preserve of a parent in the big chair.”

Grzegorz Stanisz of Samsung tempered that the TV remote was here to stay for now, but it needed “a convergent approach…one remote to rule them all” pointing to the recently unveiled Samsung Smart Control – one remote which can control multiple devices – as an example of this.

Despite the “unreal” growth of on-demand content, consumer electronics expert Simon Bryant believes some traditional TV habits will remain – at least for now; “linear is here to stay, primarily as a relaxing experience” he said.

TV and the New Home Ecosystem

Next, the panellists turned to the home of the future and how smart, more beautiful TVs will fit into all our lives. In the future, Simon Mills of Wallpaper* expects televisions to become an integral part of how our homes are designed, stating; “architects will start integrating viewing tech into buildings from the start so they can function wirelessly and technologically…and work aesthetically.”

All panelists agreed that consumers are becoming much more design savvy, a reason why Grzegorz Stanisz of Samsung firmly believes “TVs need to look good not only from the front but also from the back and sides- from 360 degrees.”

Exploring the impact of the Internet of Things, Simon Mills was certain that increased connectivity will cement the television’s place at the centre of the home: “The TV will become a hub. There could even be applications for when we’re not even watching it, such as light patterns to help us sleep or wake.”

The Power of UHD Content for Consumers

A 2015 independent study, commissioned by Samsung, proved that UHD was 38% more immersive than HD content. Asked where we go beyond UHD, Grzegorz Stanisz said: “We are one step away from creating a lifelike experience in everyone’s home.”

Moving on to what this means for content creators, Tim Webber said creative studios such as Framestore “are working at the high end [of content production], and the increase in resolution, and increase in dynamic range means televisions are coming up to match.”

As overall Visual Effects Supervisor on Gravity, Tim admitted he found it “painful to see people watching some films on the back of an airplane seat.”

VR and TV

VR continues to gather pace in 2016, and the technology had a strong presence at the Samsung European Forum. Asked about the market potential of VR, Simon Bryant of Futuresource was positive: “VR is a huge growth market, we estimate around 70m head-mounted units selling annually by 2020, VR will be worth around $16billion including content and hardware. The growth over the next few years will be staggering.”

New hardware needs fresh content, and Framestore have already created a virtual reality companion experience for HBO’s Game of Thrones: “VR is a no-brainer for dramatic content”, says Tim Webber. “You are building a world that goes way beyond telling a story. I see VR enhancing the role of the TV”

Cinema and the Not-So-Small Screen

As average television screen sizes grow throughout Europe, questions were raised about how cinema, and home entertainment will relate to one another. Tim Webber said “the quality of screens and sound is now up there with cinema. The lines are blurring but they will always be two different experiences.”

Simon Bryant, backed this up with market insight from across Europe: “Small screen sales are falling, being replaced by tablets and mobile devices. While this is happening the primary screen is getting bigger and bigger.”

Commenting after the panel, Michael Zoeller, VP European Head of Visual Display, Samsung said: “Samsung has spent the last decade leading the television market and we are constantly driving for meaningful innovation for our consumers. For example, the SUHD televisions we unveiled at CES 2016 are already redefining the home entertainment experience with innovations like quantum dot display, bezel-less design, and IoT ready hub technology.”

“We brought together this panel to explore what the future means for television and some of the insights our panellists considered were fascinating. I’m hoping we can bring them all back in 2026 to see how their predictions stack up”.

Speaking at the 2016 Samsung Africa Forum, Abey Tau, Corporate Citizenship and Public Affairs Manager, said: “As a global citizen, we felt it was important to use our technology to give back to society. We do this in four ways: by creating new learning opportunities so that young people can enjoy access to better education; by using our technical expertise to develop and provide access to new healthcare solutions; by supporting youth employment through vocational training and skills development; and by reducing our impact on the environment.”

According to the World Bank, Sub-Saharan Africa accounts for more than 50% of all out-of-school children worldwide, which affects their future employment opportunities. The dire situation faced by many African countries is a result of a number of factors, including civil unrest, cultural beliefs and a lack of schooling infrastructure and resources.

It is against this backdrop that Samsung Electronics Africa has adopted an attitude of innovation by introducing technology where it previously has not existed. The aim is to make sure that every African child has access to education no matter where they are on the continent, using state-of-the-art digital technology enjoyed by children in developed countries.

Education as Seed of Innovation

Samsung believes that digital technology can completely transform the learning process, as well as the nature of teaching and learning, to create inclusive environments for everyone. Its Solar Powered Internet Schools, Smart Schools and E-Learning Academies provide solutions that deliver on this vision and improve the quality of learning, enhance teaching effectiveness and allow administrators to run institutions more effectively.

The company works with educators around the world to improve learning experiences through the use of technology, facilitating a classroom environment that is limitless and gives students access to a world of knowledge from their desks or on the go.

Through these education initiatives, Samsung hopes to instill a love of learning in students so that they may have equal access to opportunities and go on to become active participants in the economy. This can help to reduce the number of out-of-school children, giving them a chance to succeed.

Earlier this month, Nigerian president, Muhammadu Buhari, attended the launch of a Smart School in the state of Ogun.
Samsung will continue to drive access to education by launching a number of education initiatives in Ghana, Kenya, Rwanda, Tanzania, Uganda and DRC in 2016.

Skills of the Future

However, it takes more than simply providing access to education. As a result of the work Samsung continues to do across the continent, alongside governments, private sector partners and communities, it has come to light that many graduates leave institutions of higher learning with strong theoretical knowledge but lack the practical skills needed by industry.

Samsung’s Engineering Academy and Air-conditioning and Refrigeration Academy aim to change this by providing free, intensive, hands-on training to graduates. The Academies seek to develop skilled young African leaders who are adequately prepared for the world of employment. The programme forms a core part of Samsung’s vision to fast-track the entry of African youths into the electronics job market and to reduce the shortage of scarce skills in the IT industry. Zimbabwe will be a recipient of one of these academies this year.

“Investing in the skills of the youth also benefits Samsung – the more young people we can develop with skills in the electronics industry, the more we can be assured of our ability to provide excellent service to our customers,” says Tau.

Access to Quality Healthcare

According to the World Bank, more than 60% of people in Sub-Saharan Africa live in rural areas and are unable to access clinics for proactive medical care.

To help alleviate this, Samsung Electronics Africa has put initiatives in place through public-private partnerships.

In 2013, Samsung introduced the Solar Powered Health Centre, a solution housed in a shipping container fitted with the most advanced medical equipment and Samsung solar panels. Patients can be screened at the centre to diagnose conditions such as diabetes, high blood pressure, tooth decay and cataracts. They can also access information on health issues.

Samsung’s Mobile Health Centre, which uses technology to remotely connect to specialist doctors anywhere in the world to get expert opinion and diagnoses, communities quick access to primary healthcare, screening, mother and child facilities, dental care, eye testing and emergency care This year, Samsung will be establishing a Mobile Health Centre in Togo.

Samsung’s Digital Village, which focuses on the challenges in underserved and rural communities, provides access to new experiences by bringing advanced Information and Communication Technologies (ICTs) to under-resourced areas. This helps to bridge the digital divide and serves as a catalyst for local business and government service delivery.

The Digital Village is a hub where community members can access educational and health solutions.

Within a Digital Village set-up, Samsung also offers a Mother and Child Unit, which is equipped to offer comprehensive pre- and post-natal screening, care and education in an effort to reduce Africa’s high infant mortality rate.

In 2016, Samsung will be launching Digital Villages in Kenya, Ethiopia and Tanzania.

“These multi-purpose offerings provide a sustainable solution to challenges faced by African people, while improving their standards of living. The model addresses one of Africa’s largest economic challenges – electrification. The scarcity of electricity results in limited access to education, healthcare and connectivity – all of which are key to socio-economic development,” adds Tau.

Corporate Citizenship that Makes a Real Impact

“Collaboration with communities is key to finding the correct remedies to societal challenges,” says Tau. “At Samsung, we have a vested interest in the communities we operate in and, as a result, we have come up with solutions that directly address the everyday challenges most people encounter. Over the years, our collaborative efforts – guided by our strategic focus in the areas of education, health, the environment, and skills and employability – have seen us collaborate with different communities, NGOs and governments. These collaborations have given us insights that we have used when designing the solutions we have installed in the different communities across the African continent. 2016 is another year we build on these progressive partnerships and ensure that we positively impact the lives of more people.”

Yoo Young Kim, CEO and President of Samsung Electronics Africa Office, speaks about company’s vision during a press conference at Samsung Africa Forum 2016.

Samsung Electronics unveiled its product line-up for 2016 at its annual Samsung Africa Forum event. The company underlined the importance of innovation that makes a meaningful difference in people’s everyday lives, showcasing its new bezel-less curved SUHD TVs with Quantum dot display, the industry-first Front Load Washer with AddWash, and a range of refrigerators and freezers with Twin Cooling technology.

“Samsung has continuously worked to help people live smarter lives, and this year we have taken a huge step forward with our diverse products and services,” said Mr. Yoo Young Kim, CEO and President of Samsung Electronics, Africa Office. “We will continue to enhance consumers’ quality of life by listening to their needs and strengthening our ecosystem.”

The Next Generation of Home Entertainment

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display; the world’s first bezel-less curved design, which is beautiful from every angle; and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any colour in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV shows and movies, to games and programme information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognise the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

Samsung also unveiled the latest additions to its audio product line-up, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers an incredible 5.1.4-channel sound.

Intelligent Digital Appliances Transform the Kitchen

Many consumers have dreamed of owning a spacious refrigerator that keeps food fresher longer so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

“The R&D team at Samsung worked hard to overcome this problem. Now consumers can keep food fresher, longer, with Samsung’s innovative Twin Cooling Plus technology,” says Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

Samsung’s Twin Cooling Plus technology is a truly independent cooling system, preventing unpleasant smells from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Thanks to the Twin Cooling Plus technology, consumers can enjoy flexibility with cooling storage depending on their needs. The true independent cooling system allows for turning the freezer into a fridge when required, or just turn off the fridge compartment when leaving home for a long vacation. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.

Samsung today also launches an affordable range of refrigerators and freezers, designed especially for African consumers. These include the vertical freezer, the 180-litre top-mounted freezer, the 1-Door 110-litre fridge, and a chest freezer in the small size capacity of 150 litres.

Making the Washing Machine Work For You

Samsung recognises that in the rush to get laundry done on a frenzied weeknight or during a crazy weekend, a stray sock may simply get overlooked, so Samsung’s simple, practical response to that is to add the industry’s first “AddWash” door to its front load washer.

The Samsung Front Load Washer with AddWash has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry or extra detergent, in mid-cycle without needing to drain the washer and open the main washer door.

AddWash utilises a SuperSpeed feature, which finishes a load in less than an hour. It also features our EcoBubble technology, which premixes detergent with air and water, penetrating clothes 40 times faster than a normal mix of water and soap. It comes with an array of smart functions, making it easier for users to monitor and control wash cycles.

From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 30 minutes, Samsung’s Front Load Washer with AddWash can easily keep up with your family’s toughest laundry tasks.

Visitors are experiencing the 360 Cassette air conditioner at Samsung Africa Forum 2016 exhibition.

Corporate Citizenship at the Heart of Business Strategy

For the first time at Samsung Forum, Samsung will be showcasing its Corporate Citizenship initiatives in Africa.

Samsung will bolster its efforts in Africa in a bid to help the continent achieve its Sustainable Development Goals.

“As a global citizen, we felt it was important to use our technology to give back to society. We do this in four ways: by creating new learning opportunities so that young people can enjoy access to better education; by using our technical expertise to develop and provide access to new healthcare solutions; by supporting youth employment through vocational training and skills development; and by reducing our impact on the environment,” says Abey Tau, Corporate Citizenship and Public Affairs Manager.

For more information on this press release, including photos related to the 2016 Samsung Africa Forum, download the event app at: www.sforum2016.com/afr.

The Samsung European Forum will feature a diverse Samsung monitor line-up that promotes more immersive, comfortable and appealing viewing environments. Samsung’s latest innovations employ state-of-the-art components and simplistic design to drive convenience and engagement among business and at-home audiences.

“Through next-level design, picture quality and convenience-driving enhancements, our expanded 2016 monitors suite creates new possibilities for businesses and consumers to enjoy more productive and engaging usage environments,” said Michael Zoeller, VP and European Head of Visual Display at Samsung Electronics Europe. “We look forward to telling the stories behind our latest innovations at Samsung Forum, and demonstrating how these monitors are just the beginning of our plans to deliver our vision for the future of visual display.”

Comfortable and Stylish Curved Monitors

Samsung curved monitor ‘CF591’

With the release of its CF591 and CF390 monitors, Samsung continues to elevate its pioneering curved display design to offer even greater visibility and user comfort. These best-in-class 1800R curvature monitors match the natural shape of the human eye, providing a more natural viewing experience.

Both the CF591 and CF390 monitors are equipped with a host of features that further reduce visual fatigue and accommodate long-term business and consumer use. Each display leverages Samsung’s flicker-free and Eye Saver technologies to maintain presentation consistency and reduce strain on users’ eyes. Embedded AMD FreeSync Technology over HDMI^® functionality synchronizes screen refresh rates with users’ AMD graphics cards to reduce input latency, stutter and lag during gaming and interactive content viewing. Additionally, the CF591 and CF390 displays offer a wide 178-degree viewing angle, enabling users to enjoy a clear and in-depth picture from any location.

The new CF591 and CF390 curved monitors combine a unique curved design with a refined circular stand that adds style to any desk. This circular stand complements the CF591 silvers metallic front and glossy white back for a pristine, elegant appearance. The CF591 further refines the viewing experience with a three-side bezel-free design that minimizes distraction and emphasizes on-screen content.

Productivity-Enhancing Business Monitors

Samsung UHD business monitor ‘UE850’

Samsung’s UE850 UHD business monitors offer enhanced visual clarity and ergonomic features to help professionals complete detail-oriented tasks. Through PLS panel technology, the exquisitely-designed UE850 monitors enable users to view screens horizontally and vertically at angles up to 178^o. Combined with UHD resolution four times greater than that of standard full HD (FHD) alternatives, these monitors deliver realistic and brilliantly-colored images. The UE850 displays additionally create a more convenient and comfortable workspace through a height-adjustable stand and multi-device connectivity.

Convenient Wireless Mobile Charging Monitors

Featuring built-in wireless charging capabilities, Samsung’s SE370 monitor (available in 23.6- and 27-inch variations) takes convenience and comfort benefits even further for professional users. The SE370’s design includes a wireless charging pad where users can repower their Qi standard-compatible mobile devices while they work. By consolidating multiple charging ports and cords into a single device, the SE370 monitor enables users to remove clutter from their workspace while simultaneously saving money otherwise spent on external charging tools.

Beyond its convenient mobile charging benefits, the SE370 incorporates many of the visual features common throughout Samsung’s monitor line, including the eye-saver mode and flicker-free functionalities.  These technologies ensure optimal visibility while simultaneously shielding viewers’ eyes from harmful strain.

Samsung wireless mobile charging monitor ‘SE370’

Samsung Electronics announced that the Michelin-starred, UK’s most admired chef, Michel Roux Jr. is to become the eighth member of its esteemed Club des Chefs.

Launched in June 2013, the Samsung Club des Chefs invites visionary chefs from around the world to contribute their unique insight and fresh ideas for creating next generation kitchen products. This spring, the Club des Chefs will be launching an app for the newly announced Family Hub connected fridge, featuring recipes, cooking advice and hands-on appliance demos from the chefs themselves.

Michel Roux Jr. of Le Gavroche and Roux is also known in the UK as a popular TV personality, appearing as a judge and presenter on the BBC’s primetime programme, Masterchef.  His entry into the Samsung Club des Chefs sees him join fellow food visionaries including Elena Arzak, fourth generation owner of the three Michelin-star Arzak; Daniel Boulud, one of the most revered French chefs in New York; and French three-star Michelin chef, Michel Troisgros.

Michel Roux Jr., the eighth member of Samsung Club des Chefs

“I think the premise of the Samsung Club des Chefs developing technology to help people increasingly experiment in their own kitchen, is really exciting. The Family Hub is a wonderful example of bringing people together in the heart of the home- the kitchen.  I’m delighted to be joining my peers and friends to share our expertise and passion, partnered with Samsung’s innovation, to help people master their own cooking at home.” said Michel Roux Jr.

“By working with some of the world’s finest culinary talent we have been able to capture the essence of professional cooking and make it readily available via the Club des Chefs app coming to the Family Hub fridge in 2016. We are extremely privileged to welcome Michel Roux Jr to our club. The expertise and insight he has garnered over 40 years of experience, makes him the ideal addition to the Club.” said Dan Harvie, European Director Home Appliances, Samsung Electronics Europe.

Samsung Family Hub Refrigerator

“Samsung has continuously worked to help people live smarter lives, and this year, we are taking another huge step forward with our diverse range of connected products and services,” said David Lowes, CMO, Samsung Europe “We will continue to enhance and revolutionise consumers’ everyday lives by listening and anticipating consumer needs to deliver products and services that create meaningful progress that can enrich everyday life.”

The European Forum event follows a hugely successful Consumer Electronics Show (CES) for Samsung in January, at which the brand collected an incredible 80 awards, including Best of Innovation award in TV.

Setting a New Standard for Viewing and Audio Experience

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display. The world’s first bezel-less curved design, which is beautiful from every angle, also provides the smartest user experience that makes it easy for consumers to access all their entertainment content in one place. Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung.

This new range provides a premium, high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place on the new Smart Hub. The need to juggle multiple remote controls is also eliminated. The Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home cinema system to which it is connected.

Showcasing the full SUHD range from the 7000 series models to the premium 9000 series, Samsung will bring a wide selection of SUHD TV models to Europe in spring 2016.

The company also revealed the first Ultra HD Blu-ray player, the HDR-compatible UBD-K8500, which offers four times the resolution and 64 times higher colour expression than conventional Blu-ray players. The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs. The Samsung Ultra HD Blu-ray player will be available from March across Europe and each device will be sold with a copy of Fox Home Entertainment, The Martian, Starring Matt Damon in Ultra HD.

Samsung also unveiled the latest additions to its audio product lineup, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound.

At the event Samsung showcased its newest curved monitors and demonstrated the productivity benefits of its professional-geared displays. With the release of its CF591 and CF390 monitors, Samsung continues to elevate its pioneering curved display design to offer even greater visibility and user comfort. These 1800R curvature monitors match the natural shape of the human eye, providing a more natural viewing experience.

Intelligent Next Generation of Digital Appliances That Transform the Home

Samsung’s market leadership in digital appliances is also evident with its launch of smart and practical innovations that could make a big difference to household chores.

The new AddWash Front-load Washing Machine has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry, without having to drain the washer in order to open the main washer door mid-cycle. It also allows users to add hand-washed items for rinsing, or additional softener anytime during the cycle.

It also comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry program, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle.

An embodiment of Samsung’s innovation in delivering super time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance. Samsung AddWash will be available across Europe from this month.

Samsung used its European Forum to announce that French-English two-star Michelin chef, Michel Roux Jr. is to become the eighth member of its esteemed Club des Chefs.  Michel Roux Jr., of Le Gavroche and Roux, is also known in the UK as a popular TV personality, appearing as a judge and presenter on the BBC’s popular primetime programme, Masterchef.

Samsung also announced the expansion of its robot vacuum lineup with POWERbot Turbo Wi-Fi. Now with 70 times more powerful suction than leading robot vacuum brands*, its Cyclone Force system uses strong centrifugal forces to pick up and separate dirt into the outer chamber to reduce filter chopping and keep optimal suction power.

Equipped with Smart Control Wi-Fi connectivity, the vacuum enables consumers to control the movement of the vacuum remotely using their smartphone. The “Select & Go” feature creates a virtual map of the entire home on your smartphone app, with each room that can be named individually. It then lets you pick specific areas or rooms in the home that may need cleaning. Simply select a room and the vacuum will make its way over there. With an enhanced digital mapping system that can literally “see” its way around your home, Samsung’s new robot vacuum delivers the ultimate clean, all without lifting a finger.

A major new attraction at the European Forum 2016 was the new Family Hub Refrigerator, redefining the kitchen with the ultimate smart home appliance, which helps families to connect and provides new ways to manage, shop and prepare food. Its centrepiece is a 21.5-inch Full HD LCD touchscreen, a digital command centre for the connected home, which combines powerful performance with ground-breaking technology never before seen in a refrigerator.

The Family Hub’s Key capabilities include:

• Improved Food Management: Three built-in cameras take a photo of the inside of the refrigerator every time the door is closed so consumers can always see what they have wherever they go, via their smartphone.

• Family Communication Centre: The Samsung Family Hub Refrigerator enables the family to write notes, post photos, share calendars and artwork, right on the refrigerator’s touchscreen, or using their smartphone if they are away.

• Connected Entertainment: With the Family Hub Refrigerator’s built-in stereo speakers, people can stream their favourite music service, or TV content from their Samsung Smart TVs directly to the touchscreen, as well as connecting to their own Bluetooth speakers.

Breaking Barriers in Mobile Productivity and Wearable Technology

At the European Forum 2016, Samsung also showcased the soon-to-be launched new Gear S2 classic 18k rose gold and platinum. For a more personal and customizable experience, Samsung is expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Colombo, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks from Keith Haring, Jean-Michael Basquiat, Jeremyville and Burton Morris.

In addition, the Gear S2 will be compatible with devices running on iOS to extend accessibility to a wider range of mobile users.

Samsung also showcased the Galaxy TabPro S, which combines Samsung’s world-class technology powered by Microsoft Windows 10 operating system to create the thinnest and lightest 2-in1 tablet available on the market. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.

With a sleek and lightweight form factor, the Galaxy TabPro S is designed to be easily carried around all day, powering you through your home and work life. A full-sized keyboard cover enhances the usability, while a flexible hinge enables optimal, dual-angle viewing for the clearest display under any circumstance.

The Galaxy TabPro S extends Samsung’s advanced technology to the Windows operating system by providing the first Super AMOLED display for Windows, as well as other core features such as fast charging and up to 10.5 hours of battery life. For enhanced productivity, the Galaxy TabPro S is also compatible with a multiport adopter and Bluetooth Pen.

Samsung as a Top Brand in Europe

Last year, Samsung Electronics was named the second most valuable brand in the world, according to results from world leading, independent brand valuation consultancy, Brand Finance. The company was also named a top ten Superbrand in the Business Superbrands 2015 category. In its 34^th year of operation within Europe Samsung continues to invest heavily in European design and production creating vast employment in the region.

Looking forward, Samsung aims to continue its efforts in cultivating premium brand strength through providing a more personalised experience for customers, both before and after purchase. Through deep consumer insights, Samsung will continue to grow in parallel with consumers’ evolving needs as they go through different life stages.

*Suction power tested on Samsung VR9300 in comparison with a leading robot vacuum brand’s particular model in the US market as of March 2016. The test was performed by an independent lab (SLG) based on the test method modified from EN 60312-1

HC Hong, President and CEO, Southwest Asia, Samsung Electronics, speaks at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung Electronics  showcased a range of smart and category re-defining product portfolio, from smartphones to visual and digital appliances at Samsung Southwest Asia Forum 2016 in Kuala Lumpur.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung India’s growth, and experience the latest innovations in the industry.

“Samsung is committed to providing progressive and meaningful innovation that makes everyday living better for our discerning consumers,” said Mr. HC Hong, President and CEO, Southwest Asia, Samsung Electronics. Our focus for the year 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories.”

“While ‘Make for India’ will continue to be a strong focus area for Samsung Southwest Asia, we will be introducing path breaking innovations across our various categories of products through the year. Our goal is to augment consumer experience while also fortifying our leadership position in the Indian market,” he said.

With 2 manufacturing plants and 4 R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In the course of 2015, Southwest Asia has seen the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the Smartphone segment to the SUHD TVs in consumer electronics. India also witnessed the global unveiling of the Tizen powered Samsung Z1 and Samsung Z3 smartphones.

Samsung Electronics is committed to ‘Make for India’, its regional initiative for product innovation. Through its broad customer centric product range, Samsung continues to bring consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Continuing to bring products that shape the future of human-gadget interactions; and usher in the next, Samsung Electronics showcased a number of products at the Forum 2016.

Smartphones: A New Galaxy A Series with Premium Design and Improved Feature

Samsung India today announced the launch of the 2016 edition of the highly successful Galaxy A smartphones showcasing a perfect blend of unmatched style and latest features.

Manu Sharma, Director of IT & Mobile Communications (IM) Marketing, Southwest Asia, Samsung Electronics, shows off the Galaxy A5 and Galaxy A7 at Forum 2016 in Kuala Lumpur, Malaysia.

With sophisticated glass and metal design, an advanced camera, finger print sensor, improved processor, LTE CAT 6, and long-lasting battery; the Galaxy A7 (2016) and Galaxy A5 (2016) are  designed keeping in mind the young consumers who wish to express their individuality.  The seamless combination of glass and metal gives the smartphones a luxurious and stylish look and feel that adds to the consumer’s style quotient.

Samsung Galaxy A7

Visual Devices

Samsung India unveiled its spectacular new line of SUHD TVs which offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new easy and integrated Smart TV experience powered by Tizen OS, ushering in a new decade of global TV leadership

Rajeev Bhutani, Vice President of Consumer Electronics (CE) Marketing, Southwest Asia, Samsung Electronics, talking about the latest SUHD TVs at Forum 2016 in Kuala Lumpur, Malaysia.

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most life-like colours ever offered by Samsung. This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

Samsung’s 2016 SUHD TV

Pioneers of the Curved TV technology, Samsung has now introduced the world’s first ever bezel-less curved design in the KS9000 SUHD TV. With no bezel that normally functions as the border, the viewer’s attention will now be completely focused on the captivating content on the screen. In keeping with this design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle. The 360 design will offer an unparalleled viewing experience to consumers.

The 2016 range of Smart TVs have been built on the Tizen operating system (OS) allowing consumers to access their favorite content and services, from movies to games to apps, all in one place. The Samsung Smart TV will automatically recognize the type of Home theatre system or ame console connected to the TV. This allows users to control all of the external devices with the Smart Control remote eliminating the need to juggle multiple remote controls. Also, various streaming and downloadable games will be available on the 2016 Smart TVs from Global as well as Indian content providers which will allow consumer to have a realistic gaming experience on the large screen.

Digital Appliances

The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plus technology – applied to premium side-by-side refrigerators – that enables consumers to be flexible with cooling storage depending on their needs. First in the refrigerator category, the fridge and freezer compartment has its own cooling system allowing the refrigerator to be flexible depending on the consumer’s needs offering five different modes: Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode. The five (5) conversion modes deliver the required flexibility while saving energy depending on the consumer needs.

Samsung India also launched India’s first Digital Inverter Compressor and smart connect inverter in Direct Cool Single Door range. Smart Digital Inverter series is a blend of freshness, energy efficiency, cooling and durability. It consumes less power and provides uninterrupted cooling and freshness during power cuts by connecting with the home inverter.

The compressor enhances the cooling performance by controlling the inside temperature and generates very less noise level as compared to conventional refrigerators.

The new Samsung Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. For increased durability, the outdoor unit’s DuraFin is more corrosion resistance as compared to conventional condenser. An in-built stabilizer feature can handle voltage fluctuations from 146V to 290V without an external stabilizer.

Equipped with advanced World’s first new 8-pole motor in its Digital Inverter Compressor, it ensures faster cooling performance of up to 43% while using up to 68% less energy as compared to conventional air conditioners.

Samsung’s range of washing machines now comes with the much needed practical solutions for easier laundry experience. With the new Samsung Add Wash front-load washer, consumers can now add items or extra detergent and fabric softener – during wash cycle leveraging the additional Add Door located on the upper part of the main washer door.  In terms of top loaders, the 9KG & 11KG ActivWash+ with built-in sink and dedicated Water Jet for convenient pre-treatment of laundry, incorporates a magic dispenser that lets you wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing.

Also introduced is the MW7000K Hot Blast Smart Oven, which incorporates new Hot Blast technology offering families a quicker and higher quality culinary experience. Fast, powerful hot air is blasted downwards directly onto the food from 52 equally distributed air holes, cooking food up to 50% quicker than a traditional convection oven. A perfect cooking solution for Indian family with a breath of features and cooking techniques,  MW7000K offers special option of Indian Combo allowing one to cook a complete meal in one go in addition to range of dairy products. The new oven also boasts of the SlimFry^TM technology that combines Hot Blast technology with warm air circulation to envelops food, making it crispy on the outside using only a touch of oil leading to 80% less fat consumption.

TV PLUS is a kind of video-on-demand (VOD) service that enables users who have their Samsung Smart TV connected to the Internet to watch a wide selection of content for free. The “channels” are added automatically when the TV detects an Internet connection, without the need to subscribe to the service or install an application.

The service is designed to seamlessly and conveniently combine the linear TV experience with VOD service.

Starting soon in Thailand and Vietnam, then expanding to other countries around Southeast Asia, Samsung’s TV PLUS will feature K-pop and music content, as well as programs about education, food, travel and beauty.

Samsung launched TV PLUS in Korea in October 2015, featuring 33 channels and a wide range of content, including dramas, music and education. One-fifth of Samsung Smart TV users have watched TV PLUS, and their rate of revisiting the service exceeds 80 percent.

Samsung’s TV PLUS service made its debut in Korea in October 2015.

“TV PLUS is a new concept in smart TV services, enabling users to watch their favorite programs more easily,” said Won Jin Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will offer a variety of services that will make smart TV feel more familiar to customers.”

The new Samsung 2016 Smart TVs for Southeast Asian countries will also feature All Care Protection, an enhancement to Samsung’s Triple Protection that guards against damage caused by unstable conditions, such as electrical surges, lightning and humidity.

With All Care Protection, Samsung TVs are designed to minimize ventilation, to limit dust and insects. Samsung All Care Protection also restricts the types of files permitted to be played, minimizing the risk of viruses.

In addition, Samsung’s lineup of TVs, from premium to entry-level, utilizes a feature called Clean View, which automatically eliminates noise from TV signals by analyzing the video source. With Clean View technology, analog broadcasts can be enjoyed with a much-improved picture quality.

Samsung is working to develop services and features for its products based on an in-depth understanding of the evolving tastes and unique needs of consumers in each region.

Yong Sung Jeon, President & CEO of Samsung Electronics Southeast Asia & Oceania, talks about the 2016 Samsung TV lineup to a full house at the Samsung Southeast Asia Forum 2016 in Kuala Lumpur, Malaysia.