Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology, connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalized solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,¹ available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalized meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager² in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief³ is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care⁴ on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.⁵ These videos are being showcased on screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London, as well as on Samsung’s official social media channels, including YouTube and Instagram.

1. Available on smartphones running Android 10 or later and requires Samsung Health app v.6.0.2 or later. ︎
2. A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy. ︎
3. Available on Galaxy S26 series or later smartphones. ︎
4. The Pet Care service must be activated in the SmartThings app and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target. ︎
5. Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese. ︎

Samsung Electronics today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update¹ makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalized health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyzes five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analyzing metrics like heart rate, VO₂ max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalized goals so users can make continuous, targeted improvements

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organized into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralized view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalization with greater precision. As users navigate their day, Antioxidant Index now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalized analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalized insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realized with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

1. New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalized results. Feature availability, supported devices and rollout timing may vary by market, model and other factors and are subject to change. ︎

Samsung Electronics today announced that Galaxy Ring is introducing two new larger sizes of 14 and 15, to now range from sizes 5 to 15,¹ and will soon be available in 15 additional markets starting in February,² bringing the total to 53 markets. Starting today, Samsung is also updating the Samsung Health app³ to provide advanced features that help you achieve a good night’s sleep, going beyond analyzing sleep patterns from the previous night. These updates include the Sleep environment report, Sleep time guidance and Mindfulness tracker. With this expansion, Samsung is reaffirming its commitment to improving sleep health through innovative technology, ensuring more people can benefit from its cutting-edge solutions.

Galaxy Ring, built for comfort with a lightweight fit and extended battery life, simplifies everyday wellness with a particular emphasis on sleep. Since its global launch in July 2024, Galaxy Ring has expanded to 38 markets, including Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Iceland, India, Indonesia, Ireland, Italy, Korea, Kuwait, Luxembourg, Mexico, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Saudi Arabia, Spain, Sweden, Switzerland, Thailand, Türkiye, UAE, U.K. and USA. Galaxy Ring will soon be available in 15 additional markets, including Cyprus, Czech, Greece, Hungary, Israel, Japan, Malaysia, Mauritius, New Zealand, Singapore, Slovakia, South Africa, Taiwan, Vietnam and Zambia. Also, it will be offered in eleven sizes, ranging from 5 to 15, including the two newly added larger options and in three colors — Titanium Black, Titanium Silver and Titanium Gold.

In addition to the Galaxy Ring expansion, new updates to the Samsung Health app will provide more personalized and comprehensive health capabilities,⁴ supporting optimal sleep and goals for a healthier daily life.

• Together with SmartThings, Samsung Health analyzes your sleep environment, assessing factors such as temperature, humidity, air quality and light intensity in the room. In the morning, you will receive a Sleep environment report⁵ advising how to optimize the conditions of your surroundings. You can also leverage SmartThings to automatically adjust room settings to create the ideal sleep environment when you fall asleep, conveniently supporting a restful night’s sleep.
• Sleep time guidance⁶ suggests optimal bedtime tailored to unique sleep patterns, habits and conditions. Going beyond sleep analysis, Samsung Health provides actionable insights for better sleep, recommending the most suitable sleep times based on a combination of your sleep quality and daily routines.
• The new Mindfulness tracker empowers you to improve your mental health and achieve a better night’s sleep. You can monitor your moods and follow Samsung Health’s guides for breathing exercises and meditations, all easily accessible within a single tracker.

New sizes of Galaxy Ring will begin to roll out for purchase starting January 22. Find your perfect fit at home with a free sizing kit from Samsung.com or visit a nearby Samsung store.

¹ Availability of Galaxy Ring sizes and colors may vary by market.
² The exact launch date may vary by market.
³ Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition. Certain features may vary by market, carrier or paired device.
⁴ Availability may vary by market, carrier or model.
⁵ The feature will be available in the first half of 2025.
⁶ The feature will be available in the second half of 2025. Requires wearing either Galaxy Watch or Galaxy Ring for a minimum of three consecutive nights of sleep data tracking.

To further this mission, Samsung Health now offers expanded health management capabilities,¹ enabling users to easily access their health records, effectively manage medications and track their daily food intake with convenience — all through the latest Samsung Health app update available starting today. To bring these advancements to life, Samsung has partnered with industry leading companies specializing in health data integration, medications tracking and food barcode scanning, optimizing the experience in select markets.

Manage Health Record from a Single, Secure Place

With a new Health records feature,² users can easily access medical records from clinics, hospitals and major health networks — all in the Samsung Health app. Samsung has partnered with b.well Connected Health, a platform that consolidates the largest electronic medical record (EMR) systems in the United States. including athenahealth, Cerner Health, Epic Systems and Veradigm®. The Health Records feature guides users toward preventative care by offering meaningful insights and alerts that suggest next steps, such as recommending medical tests or actions. By offering a holistic view of their health history — including vaccination and prescription records, past hospital visits and even specific test results — users can more effectively communicate with their healthcare providers by having their important medical details at their fingertips.

Advanced Medications Tracking Expands to More Users

Launched in the U.S. last year, the Medications tracking feature³ has allowed users to easily keep a record of medications and access relevant tips and information including general descriptions, potential side effects and warnings about drug interactions or food-related reactions. The feature is one of the most frequently used among Samsung Health app users in the U.S., with around two-thirds returning to manage their medications at least three times per week. Through the latest update, the Medications tracking feature allows more users to easily manage their medications with expanded functionalities and availability. With the visual search, users can easily add medications to their personal medication list by simply scanning the pill bottle with their phone camera. They can also check adherence levels and easily monitor medication progress, including details on dosage schedules or a missed dose, through an intuitive dashboard.

Medications tracking feature is also expanding to South Korea and India, forging strategic initiatives with leading regional partners to offer insightful information to even more users. In the U.S., through its partnership with Elsevier, a globally recognized healthcare data hub, the Samsung Health app also provides warnings for over 960 types of allergies and potential reactions to medications. In Korea, with Korea Pharmaceutical Information Center (KPIC), an authoritative institute under the Korean Pharmaceutical Association, users can receive warnings about medications to avoid during pregnancy. Plus, in India, through a collaboration with Tata 1mg, India’s leading digital consumer healthcare platform, users can not only receive reminders to refill medications, but conveniently do so online when needed.

Effortlessly Monitor Food Intake With Barcode Scanning

It is essential to monitor one’s daily dietary intake and establish healthy eating habits. Barcode scanning has now been added to the Food tracker in Samsung Health, making it even easier to log food details such as names, calories and nutrition facts. In partnership with fatsecret, one of the largest global providers of verified food and nutrition data, users can simply scan food barcodes to receive necessary nutritional information automatically in the app. The feature will first be available in the U.S. and select European countries, including France, Germany, Italy, the Netherlands and Poland, and expand to additional markets in the future.

Samsung is dedicated to shaping the future of comprehensive health management and continuously optimize wearable technology to bring smarter, more personalized solutions for everyday wellness. These advancements strengthen the foundation of Samsung’s digital health platform, and when combined with Galaxy AI and other innovations, deliver more meaningful and impactful experiences globally.

¹ These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires smartphone with Android 10.0 or later and the latest version of the Samsung Health app (version 6.28 or later).
² Samsung Health Records is powered by b.well. Samsung Health Records uses b.well Connected Health technology to provide services that allow users to view all their medical records in one convenient location. The feature should not be used to practice medicine or as the basis for medical decisions.
³ Samsung Health Medications feature is intended to help users manage their medication list and schedule. Information provided is evidence-based content licensed from Elsevier, KPIC and Tata 1mg.

Samsung Electronics today announced a new Medications tracking feature¹ that will be added to the Samsung Health app² to help users manage their health more comprehensively. The new feature will help users easily keep track of both their prescription and over-the-counter medications and provide important, relevant information and tips about these medications. In particular, it can assist those who take medications regularly and those taking supplements for general well-being.

“Samsung Health aims to help people better understand and manage their health through a holistic platform by connecting devices, services and people,” said Hon Pak, Vice President and Head of Digital Health Team, MX Business at Samsung Electronics. “With the addition of the new Medications tracking feature, we believe users will be able to more conveniently manage their medications, improve adherence and ultimately maintain better health overall.”

Upon entering the name of a select medication into Samsung Health, the Medications feature will provide users with detailed information that includes general descriptions as well as possible side effects. Adverse reactions that could occur from drug-to-drug interactions or if taken alongside certain food and substances such as caffeine and alcohol, are also provided. One example of this is, if a user is taking the prescription drug Simvastatin, Samsung Health will warn the user that the drug has been linked to serious side effects when combined with grapefruit juice. Users can even log the shape and color of their medications, allowing them to easily differentiate between the pills they are taking. Dosage, time of consumption and other details can also be added to avoid any potential confusion.

Users can set up alerts that remind them both when to take their medications and when they should consider refilling them. These alerts are fine-tuned to the individual user so the Medications feature is able to prioritize medications depending on their importance, with Samsung Health sending reminders ranging from “gentle” to “strong” depending on how important or urgent a given prescription is. For crucial medications, users can set a “strong” reminder that will display a full screen alert on their smartphone accompanied by a long tone. For supplements like vitamins, a simple pop-up reminder will appear that will not disturb the user. Galaxy Watch users will also receive reminders right on their wrist so they can stay on top of their medication schedules, even when away from their phones.

The Samsung Health app provides a range of advanced health offerings spanning sleep management,³ mindfulness programs and irregular heart rhythm detection⁴ capabilities. With the addition of the Medications tracking feature, Samsung Health delivers a truly holistic wellness experience that helps users maintain healthier lifestyles while keeping on top of their medication regimens.

The Medications tracking feature will first be available on Samsung Health app in the U.S. via the app updates rolling out later this week.

¹ Samsung Health Medications feature is intended to help users manage their medication list and schedule. Information provided is evidence-based content licensed from Elsevier, a global leader in information and analytics.

² Requires smartphone with Android 8.0 or later and Samsung Health app version 6.26 or later. Availability for the features may vary by device.

³ Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.

⁴ The IHRN feature is only available in select markets. Available on Wear OS devices version 4.0 or later. It is not intended to provide a notification on every episode of irregular rhythm suggestive of AFib and the absence of a notification is not intended to indicate no disease process is present. It is not intended for users with other known arrhythmias. The features are supported via the Samsung Health Monitor app. Availability may vary by market or device. Due to market restrictions in obtaining approval/registration as a Software as a Medical Device (SaMD), it only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service markets). This app can only be used for measuring in ages 22 and over.

In celebration of Olympic Day 2023 on June 23, Samsung is introducing its new Samsung Health Olympic Day Step Challenge on the Samsung Health app, encouraging users all around the world to log steps, stay active and enjoy the significant health benefits of daily movement.

Available in 18 countries,¹ the Samsung Health Olympic Day Step Challenge will appear in a banner on the app on June 8 in anticipation of the event. The challenge will then begin on June 10 and end on Olympic Day itself, June 23. By simply tapping on the banner, Samsung Health users can join the challenge in seconds.

With an overall target of 100,000 steps, users will be encouraged by a congratulations message that pops up with each 20,000-step milestone achieved, while the “Together” tab in the app lets users access the “Challenge Map” and check their overall step count and ranking. Participants who manage to complete the whole challenge will be rewarded with a unique “Olympic Day Badge,” which will be displayed in the “My Page” section of the Samsung Health app.

The Samsung Health Olympic Day Step Challenge is part of the International Olympic Committee’s Let’s Move initiative, aiming to inspire and enable the world to move more every day. With every milestone congratulations message, Samsung Health Olympic Day Step Challenge participants will also be invited to join Let’s Move on Olympic Day. Find out how to join the movement at Olympics.com.

With 64 million active users, Samsung Health will continue to organize large-scale events, celebrate global movements and make holistic health engaging and accessible for all.

¹ Available in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, New Zealand, Saudi Arabia, Singapore, South Korea, Spain, Switzerland, the U.K., the U.S. and the UAE.

While sheltering at home or holiday feasting may have gotten in the way of your fitness goals, getting back on track does not have to feel daunting. Starting January 12th,² Galaxy users can simply create a challenge in the ‘Together’ section of the Samsung Health app to see either who can take the most number of steps in a set amount of time; or who can be the first to reach a certain number of steps. Once a challenge is created, you can then invite up to 9 friends to join, even if they are not existing Samsung Health users.

Go to ‘Together’ Tab and click ‘Challenge’ Button in Samsung Health app. You can select between ‘Get the first’ and ‘Go the farthest’ types.

Find Your Fitness Motivation

On average, those who use the Challenge features in the Samsung Health app walk over 22 percent more than the average Samsung Health users. This demonstrates that motivation and competition can be key factors in achieving your health goals, which is why Samsung continues to add new features and capabilities to help you have fun while staying healthy.

Group Challenge is the latest expansion of the Samsung Health Challenge features, which you can access via the Together tab on the bottom of the Samsung Health app. There is Global Challenge, the most popular type of Challenge, which enables you to enter monthly step count competitions against all Samsung Health users around the world. Samsung also introduced 1:1 Challenge, allowing you to invite one of your close friends or family members to work with you to achieve your step count goals. And now, 1:1 Challenge has evolved into Group Challenge. While you still have the option to create a one-on-one competition, you can now invite anywhere between 1 to 9 of your friends so you can work out and keep each other motivated to achieve your fitness goals, even when you’re apart. You can even create multiple Group Challenges so you can simultaneously compete with family, friends and co-workers.

Improve Your Overall Wellbeing

Since its launch in 2012 as a simple fitness tracker, Samsung Health has grown into a comprehensive health, wellness and fitness platform, with a wide variety of features, ranging from virtual exercises and mindfulness videos, to the ability to track sleep patterns, heart rate and blood pressure.

As the capabilities grew, so did the number of Samsung Health users – more than 200 million people around the world used Samsung Health in 2020. And in the past year alone, Samsung Health users burned around 3 billion calories, and took around 78 trillion steps combined – the equivalent of walking from the earth to the sun and back 200 times.

“In our fast-paced world – particularly in these times – achieving a healthy lifestyle isn’t always easy,” said TaeJong Jay Yang, Corporate SVP and Head of Health Team, Mobile Communications Business at Samsung Electronics. “That’s why we are continuously improving Samsung Health and adding more capabilities to give the users even more ways to stay healthy, wherever, whenever.”

¹ Available on Galaxy smartphones and tablets running Android M OS or above, and Galaxy smartwatches and fitness trackers. Availability may vary by market and device.

² Requires the latest version of the Samsung Health app, which will be released on a rolling basis via the Samsung Galaxy Store and Google Play Store, starting from January 12.