“By bringing One UI to smart appliances, we are transforming the way people interact with technology in their homes,” said Jeong Seung Moon, EVP and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “This consistency ensures that the experience feels natural and familiar across all our devices.”

A Unified Software Experience Across Samsung Products

With One UI, Samsung is unifying the user experience for the product categories of mobile devices, TVs and home appliances through the application of consistent design elements and functionality. This includes Apps & Services like Bixby,³ Gallery and Samsung TV Plus, which are being made available across various types of screens to enable seamless device interaction and media consumption. Device Connectivity is also enhanced through SmartThings, integrating the home’s devices into a unified ecosystem with easy access to helpful services like Family Care, Pet Care and Home Care.⁴ When it comes to Common UI, users will get the benefit of familiar interfaces like Now Brief,⁵ which deliver personalized and relevant information at a glance. Now Brief offers family members a curated selection of useful content, including daily weather updates, family schedules, tailored recipes and home insights such as how much time is left on the washing machine.

7-Year Software Support for Smart Appliances

Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. This commitment supports product longevity, enhanced functionality and prolonged security throughout the product lifecycle.

Coming This September: Updates for 2024 Smart Appliances

Beginning in September, eligible 2024 launched models will be receiving various software updates that bring enhancements in usability, intelligence and security:

• Upgraded Security: Knox Matrix,⁶ Samsung’s comprehensive security solution extending protection across devices based on private block chain technology, will be extended to Wi-Fi⁷ enabled refrigerators, washers and dryers, air conditioners, EHS and slide-in induction ranges launched in 2024.⁸ All of these products will be protected through Trust Chain, which allows connected appliances to monitor each other’s security status. Screen-equipped models like the refrigerator with Family Hub or 9” screen and Bespoke AI washers with the 7” screen will also be receiving advanced protections like encrypted Credential Sync and Passkey support. These screen appliances will also be updated with the Knox Security dashboard provided on 2025 models, which allow users to easily monitor the security status of connected appliances in real time.
• Smarter Features: Refrigerators with the Family Hub and 9” screens will benefit from the upgraded AI Vision Inside applied to 2025 products, which now supports the recognition of frequently used packaged foods in addition to a larger number of fresh foods.⁹ Bixby¹⁰ is also upgraded to support Voice ID, allowing it to recognize user voices and provide personalized experiences on shared devices. Users can also enable Bixby quickly and intuitively by simply double tapping on the screen.
• Service Expansion: Samsung TV Plus, supported on refrigerators with Family Hub, will also expand to Canada, Brazil and India in addition to the originally supported countries,¹¹ and 7″-screen washing machines will support eight additional Indian local languages such as Bengali, Punjabi and Gujarati.¹²
• Refined Interface: A refreshed One UI design — first seen on 2025 appliances — will come to 2024 models like refrigerators, washers, ranges and EHS products, offering intuitive navigation and region-specific settings.

By expanding One UI across product lines, Samsung is realizing its vision of a cohesive, intelligent and secure home — where users enjoy familiar interfaces, personalized services and consistent control regardless of screen or device.

For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com.

¹ Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date.
² Software updates are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.
⁴ To utilize Family Care, Pet Care and Home Care, appliance must support Wi-Fi and connect to SmartThings to activate service. The availability of each care service may vary by country.
⁵ Now Brief will be available on home appliances from 2026. Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.
⁶ Knox Matrix is applied to all global regions uniformly, with the exception of China.
⁷ May vary by model
⁸ Product availability varies by country.
⁹ As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.
¹⁰ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).
¹¹ Samsung TV Plus on refrigerators is supported in Australia, Brazil, Canada, India, Korea, Mexico and the United States.
¹² The supported Indian languages are Tamil, Bengali, Gujarati, Malayalam, Marathi, Oriya, Punjabi and Telugu.

While the preparation that comes in anticipation of these festive events may seem daunting, Samsung Electronics home appliance users need not fear, as their devices come with a range of intelligent and helpful functionalities to reduce the time you spend organizing and increase the time you spend enjoying this season with the people you love the most.

Read on for some top tips on how to best use your Samsung home appliances to help make the most out of this end-of-year season.

Take the Stress Out of Holiday Cooking With Bespoke’s AI Oven and Refrigerator

Whether you’re a pro in the kitchen or solely bust out your culinary skills for big family gatherings, preparing a full holiday meal is always slightly nerve-wracking. The Bespoke AI Oven is here to take the stress out of putting together a full meal spread thanks to its intelligent functionalities.

The Bespoke AI Oven’s camera identifies the food inside it and gives recommendations for cooking modes, temperature, timings and even burn notifications as your dishes cook — so if you’re busy catching up with friends, there’s no need for you to have to worry about overcooking your centerpiece dish.

Furthermore, if you’re stuck with exactly what food to prepare during the holiday season, SmartThings Cooking can provide recommended recipes tailored to your event, cooking ability and even the dietary requirements of the holiday party. Looking for some inspiration as to what to do with all that leftover turkey? SmartThings Cooking has the answer for you.

Part of the prep for big holiday meals is even bigger shopping trips and worrying about how to keep that prize cut of meat at its best in a packed refrigerator can be a real downer on your festive spirit. Your Bespoke refrigerator comes with FlexZone in its flexible storage drawer that offers five different temperature settings so you can store your various foods and drinks at the optimal temperature.

What’s more, while you’re keeping busy in the kitchen, you can enjoy the mood set by the colorful, customizable panels of your Bespoke refrigerator as you jam out to festive music and truly get into the holiday spirit.

Stay Stick and Span With Bespoke’s Intelligent Cleaning Appliances

During the end-of-year season, you’re sure to come across a plethora of celebratory gatherings — be it a work party, a family gathering or just a fun night out in your hometown. With so many different events, keeping your favorite outfits clean and neat might seem like a chore, but with the Bespoke AI washer, you don’t need to worry about fiddling with your washing machine to ensure everything is ready exactly when you need it.

The Bespoke AI washer’s AI OptiWash mode detects the weight and the level of soiling of the fabric in each load and intelligently optimizes the water and detergent amounts inside the drum while also adjusting the washing time for the best laundry results as quickly and as efficiently as possible.

Furthermore, for that prize cashmere sweater you’re saving for your customary holiday photoshoot with your loved ones, the Bespoke AirDresser is the perfect tool to ensure it stays clean, neat and out of harm’s way before it goes in front of the camera.

Finally, once the party’s over and the guests have all gone, the task of cleaning up the mess from partygoers and festive decorations alike can seem like the last thing in the world you want to do at the end of a long day. The Bespoke Jet, with its 99.999% Multi-layered Filtration System, is able to trap 99.999% of dust particles,¹ allowing you to clean up your house in no time, and thanks to its All-in-One Clean Station, you don’t even need to worry about emptying the vacuum so you can focus on making special memories instead of cleaning up after them.

Stay Cozy, Smarter, With Samsung’s Smart Heating System

Along with wintertime in the Northern Hemisphere comes dropping temperatures and long, quiet nights, and with family members from far away coming to stay, it’s more important than ever that you’re able to relax properly at the end of a busy day in a quiet and sufficiently warm home.

Samsung’s Eco Heating System² is able to quickly heat your house to your desired temperature and make sure you’ve got enough water to go around. The single, fully-integrated heatpump system is not only able to provide you with comfortable temperatures during the winter months, but its low noise output means that you can enjoy a true silent night after a long day of festivities with no need to worry about your important rest time being disturbed by a noisy heating system.

Thanks to these and other such intelligent features of Samsung’s home appliance lineup, you can take the stress out of this festive season and focus instead on what is often referred to as the “most wonderful time of the year” and all the special moments that come along with it.

Be sure to stay tuned to Samsung Newsroom for all the latest on Samsung’s intelligent home appliances.

¹ Test based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

² Available for specific models in Europe

Thanks to extensive growth of its partnership network, SmartThings Energy is growing into a smart energy management solution able to encompass the energy consumption of every appliance in a home, and even integrates such newer, renewable energy sources as solar.

Read on to learn more about this innovative new service and how it is empowering consumers to make smart decisions that reduce both their energy bills and their carbon footprint.

SmartThings Energy: The Smart Way to Manage Energy Usage

SmartThings Energy’s core capability is its ability to monitor and analyze the energy used by devices and appliances connected to the SmartThings platform. Users are provided with a comprehensive view of how their devices use energy so they can take control of their energy consumption and reduce their monthly energy bill.

Not only can the service be harnessed to automatically switch appliances to low energy mode and prevent appliances from running when no one is at home, the service can also notify you when your energy consumption exceeds monthly targets. SmartThings Energy can also use energy billing system information, including peak time rates, in order to help you adjust your energy usage and subsequently minimize energy costs.

Available in Korea, India, the U.S. and the U.K., SmartThings Energy currently supports most Samsung Home Appliances and HVAC (heating, ventilation, and air conditioning) products. In the future, SmartThings Energy is set to expand into more regions and support compatibility with a range of Works With SmartThings (WWST) 3^rd-party partners.

Fostering Partnerships for More Powerful Smart Energy Management

When developing their smart energy management solution, Samsung envisaged SmartThings Energy as a way to empower users to be able to control the way energy is used throughout their homes and make smarter, greener decisions at home.

“We are pursuing partnerships with major energy providers around the world to provide a comprehensive view of energy consumption through SmartThings Energy,” noted Chanwoo Park, Vice President and Head of IoT Business group at Samsung Electronics. “We believe that through these partnerships, SmartThings users will be able to make more informed choices about their energy consumption that will not only save them money but also help them lead a more eco-conscious lifestyle.”

These partnership efforts kicked off with two major agreements recently announced in Korea. The first, made with Korea’s largest electric utility company, Korea Electric Power Corporation (KEPCO), will provide energy usage information from KEPCO to SmartThings Energy for users who have given consent, meaning that users will have access to information about their entire homes’ energy consumption beyond just those devices connected to SmartThings. This service will be available for users in Korea starting later this year.

This development will set the groundwork for allowing whole home energy monitoring with Advanced Meter Infrastructure (AMI), or smart meters, through SmartThings Energy in regions around the world.

The second agreement, announced in early July 2021, is a partnership between SmartThings Energy and Q CELLS, a global leading solar manufacturer. Under this agreement, SmartThings Energy will be able to connect to Q CELLS’ solar modules, energy storage systems, and energy management systems. Once this solution is available, users will be able to monitor and control how they generate, save and use solar power, optimizing their energy consumption for both cost efficiency and sustainability.

The SmartThings Ecosystem: Working Together for the User and the Environment

SmartThings Energy is one of the latest services available on the SmartThings platform, which currently consists of such handy smart solutions as SmartThings Cooking, Clothing Care and Air.

When such solutions and services come together with Samsung’s range of leading intelligent home appliances, mobile and wearable devices and other lifestyle products, users can not only customize their lifestyles in ways that prioritize a more sustainable future, but also enjoy optimal convenience and efficiency in their routines, home management and more.

The introduction of the SmartThings Energy platform as a complement to the existing SmartThings ecosystem and associated devices is the next step in the journey towards totally personalized and sustainable living. Stay tuned to Samsung Newsroom for the latest news about SmartThings Energy and the SmartThings ecosystem as it continues to grow.

As we find ourselves spending more and more time indoors, attention has turned worldwide to solutions that can help us keep our homes clean as easily as possible. From removing particulate matter from any room to keeping your clothes and bedcovers free of unwanted mites, Samsung’s home appliances¹ are capable of keeping every corner of your house free of dust and allergens. So how can you make the most out of these innovative devices? Read on to see how you can easily incorporate them into your daily routine.

Refresh Your Garments With AirDresser

Washing your hands after coming home is a key part of best-practice hygiene, but you may still be concerned about the dust, bacteria, viruses and allergens that can linger on clothes after going outdoors. Sanitizing your clothes as soon as you get home is a surefire way to ensure peace of mind.

Samsung’s AirDresser is an easy way to freshen up garments that are difficult to wash on a regular basis, including coats, padded jackets, and suits. The AirDresser’s Jet Air and Air Hangers blast powerful gusts of air through your garments to thoroughly clean them inside and out. For an extra-thorough clean, you can also use the AirDresser’s Sanitize cycle with JetSteam. The technology has been certified by Intertek to remove 99.9% of bacteria from garments,² and JetSteam has also been given the Seal of Approval by the British Allergy Foundation (BAF) for being able to effectively reduce house dust mites, fungi, and bacteria-related allergens.³ Reduce any lingering germs with the AirDresser’s internal temperature of up to 70°C (around 160°F).

Remove Ingrained Dirt With Samsung Washers

For those deep-seated germs or mites in your clothing, Samsung’s washing machines have a range of options to keep any fabric fresh.

First, Samsung washers use steam to fight off any bacteria clinging to clothes. The Hygiene Steam cycle of Samsung washing machines has been awarded the BAF’s seal of approval for its effective reduction of house dust mites, cat and dog dander, grass pollen and fungi allergens.⁴ Intertek has certified this cycle to remove 99.9% of bacteria,⁵ and it has also been certified by SMEC and CHEARI in China to remove more than 99.99% of bacteria.⁶

For a washing machine to be at peak performance, keeping the tub fresh at all times is essential. The Eco Drum Clean+ cycle in Samsung washers has been certified by Intertek to remove more than 99.9% of biofilm (bacterial buildup) on Samsung washers’ tub-insert carriers. For models with a Self Clean+ function, ultra-intense jets of high-temperature water will remove 99% of bacteria⁷ that can accumulate inside the drum. This built-in feature of the washing machine also removes the need for users to buy cleaning agents for utmost practicality and convenience.

Keep Dishes Safely Sterilized With a Samsung Dishwasher

* 99.99% elimination certification limited to DW80M9***U* and DW80R9***U* models, sold in the U.S.

Dishes, cups and other utensils come into direct contact with your mouth, meaning that it is imperative to keep them clean and hygienic after every use. With a Samsung dishwasher, you can harness the sterilization power of water at a temperature of 70°C (around 160°F), the optimal temperature to kill any lingering bacteria or viruses, when washing your dishes – and all without any plastic deformation. Intense vertical jets blast fresh tap water for a more sanitary clean. The Sanitize option in certain models⁸ has been certified according to NSF Standard 184 by Intertek to eliminate 99.99% of lingering food bacteria to put your mind at ease.

Breathe Easier With Clean, Filtered Air

To take care of air quality inside the home, Samsung’s Cube Air Purifier is the perfect solution. Its True HEPA filter can collect 99.97% of 0.3㎛(micrometer)-sized⁹ nano-particulate matters, some of the trickiest particles to catch, before they have a chance to circulate in your home. Furthermore, the Cube Air Purifier can effectively remove pollen and other ultrafine particles that cause respiratory diseases or allergies and also helps remove numerous kinds of odors and harmful gases. The Cube has been independently certified as being asthma & allergy friendly by the Asthma and Allergy Foundation of America and AHAM Verifide so you can be sure to breathe freely.

Samsung’s Wind-Free air conditioners also do their part in keeping the air hygienic in addition to keeping the temperature cool without unpleasant drafts or noise. The Wind-Free air conditioner is able to filter up to 99.9% of viruses and bacteria that pass through its Tri-Care Filter, as verified by Intertek.¹⁰

Catch Every Last Particle With the Samsung Jet

The Samsung Jet, Samsung’s premium cordless vacuum cleaner, features intense suction power of up to 200W¹¹ for deep cleaning. As well as removing dust, the Samsung Jet also catches miniscule particles such as pollen, mold and pet dander to help you keep your floors, surfaces and air free of unwanted particulates.

Another unique benefit of using the Samsung Jet is that the entire vacuuming process, from start to finish, can be undertaken without mess. The Samsung Jet features an ultrafine dust filter¹² that catches 99.999% of micro dust, meaning that dust will not escape back out into the air once trapped. The vacuum is also equipped with a Clean Station that keeps dust from being released back into the air during the device cleaning process.

All you need to do is place the vacuum’s dustbin on top of the Clean Station, where Air Pulse technology uses internal air pressure to empty the dustbin. Thanks to this innovative technology, the number of particles that conventionally escape back into the air during the emptying process is reduced by over 400 times.¹³

¹ Products and specifications may vary by region.

² The Sanitize cycle eliminates 99.9% of 2 types of bacteria (E.coli and S.aureus) as per testing by Intertek.

³ The Sanitize cycle eliminates 99% of house dust mites as per testing undertaken by Intertek and the BAF certification.

⁴ The removal of allergens from house dust mites is based on the BAF’s test report for the Hygiene Steam cycle.

⁵ The removal of 99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli is based on Intertek’s test report for the Hygiene steam cycle. Individual results may vary.

⁶ Over 99.99% reduction in Escherichia coli and Staphylococcus aureus using the GB21551.5-2010 test method. Models tested include WD7800N, WW7800M, WD6800N, WW6800M and WD/WW6500N, sold in China.

⁷ According to testing by Intertek of the Self Clean+ cycle on the WF6000R

⁸ Certified models include DW80M9***U* and DW80R9***U*, sold in the U.S.

⁹ Based on a HEPA filter performance test undertaken by an international certification agency using a particle size of 0.26㎛, as specified by 42 CFR part 84

¹⁰ Verified by Intertek testing samples of Samsung AR9500T in a continuous airflow condition (to KS K 0693:2016 protocol using bacteriophage MS2 virus ATCC 15597-B1 & E. coli strain C3000 ATCC 15597) and the antiviral Tri-Care Filter (to Samsung-defined test criteria using S. aureus ATCC 6538 & K. pneumoniae ATCC 4352). MS2 virus ATCC 15597-B1, Staphylocccus aureus ATCC 6538 & Klebsiella pneumoniae ATCC 4352 bacteria are among those removed.

¹¹ Suction performance based on internal testing using the international standard (IEC62885-2. cl.5.11) on Handy/Max mode. Individual results may vary depending on each usage situation.

¹² Particles-trapping performance based on internal testing using the international standard (IEC62885-2. cl.5.11) on Handy/Max mode. Individual results may vary depending on each usage situation.

¹³ Verified by Underwriters Laboratories (UL), a safety certification company based in the U.S.

“We’re proud to lead the home appliance industry by offering innovative products for every type of customer, and for every type of home, whether it’s your first apartment or your dream home,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “We’re excited to be back at KBIS to demonstrate how our personalized, connected products simplify everyday tasks so that you can spend more time doing what you love, with the people you love, in the space you love.”

Our living spaces are evolving. Home is no longer viewed as just a kitchen, a living room, and a bedroom. It’s where our friends and family members gather to share and relax with one another. At the same time, the boundaries between our physical and digital worlds are shrinking.

Samsung offers home appliances that eliminate those boundaries, allowing customers to make their living spaces anything they need, and want, them to be. And these appliances are just as beautiful as they are functional—no matter which type of product you are looking for, you will find design and color options that complement your personal style and match your home’s décor.

At KBIS 2020, Samsung will highlight connected products and, more importantly, curated experiences—an ecosystem of intelligent products that make household tasks more convenient than ever, freeing you up to do the things you enjoy most. That means ranges you can control via your favorite voice assistant, so you can adjust the time or temperature while you’re busy chopping vegetables. And it means personal care products that keep your most valuable fashion investments fresh, clean, and ready-to-wear.

All of the Samsung home appliances on display offer customers control over their connected devices, including the one at the center of the smart home: the Family Hub. Family Hub enables families to share life’s important moments with one another and manage the smart devices within their home. You can order groceries, share videos from your smartphone, view multiple cameras at-a-glance, and even be notified when your laundry is done—all on the screen of your refrigerator.

There will also be the new side-by-side refrigerator lineup, the new French door refrigerator lineup, the new slide-in range lineup, 4-Door Bespoke refrigerator, Jet stick vacuum cleaner, and AirDresser, showcased at the booth this year.

In addition to offering solutions for homeowners, Samsung will also display solutions for the home builder industry. As the builder segment has grown, Samsung has invested heavily in products and programs specifically for the home builder, designer, and distributor businesses. With industry-leading design, performance, and connectivity, Samsung is uniquely positioned to provide everything builders need to deliver the experiences that their customers expect from them. Samsung helps builders convert a prospect into a closing—and does it with the broadest, deepest lineup of home appliances, from entry-level to premium.

The latest Samsung innovations will be on display at Booth C6307 in the Las Vegas Convention Center. For more information about Samsung Home Appliances and Connected Living, please visit www.samsungbuilder.com.

Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.

Throughout 2018, the washing machine has continued to garner recognition for its powerful washing performance and was recently honored as 2018’s Large Home Appliance of the Year by British evaluator, Trusted Reviews.

Innovative Performance for Long-lasting Efficiency

Clockwise, from top right: Durability, Water Resistance, Quietness, Washing Performance

QuickDrive reduces washing time by half without compromising washing performance, ensuring a thorough yet gentle clean. Unlike conventional washing machines that move clothes from top to bottom, QuickDrive has a main drum and a back plate that rotate independently, moving clothes dynamically around the drum in multiple directions, resulting in a full clean.

The performance of QuickDrive is guaranteed with over 150 durability and functionality tests. This attention to detail can be observed in Samsung’s quality assurance campaign, “From Lab to Life,” which demonstrates how the tests in the laboratory aid product longevity and efficiency in the home. The array of tests includes a “heat test,” which evaluates the components’ abilities to withstand extreme temperatures and a “slam test,” which repeatedly slams the door 20,000 times to ensure it can withstand frequent usage. Consumers have responded positively to the campaign, noting that it offers real information on machine testing, a topic that other campaigns in this category rarely touch upon.

Samsung products are more than just durable—they are designed to operate seamlessly in the home on a day-to-day basis. The tests that Samsung performs on its washing machines are intended to guarantee optimum performance and exceptional quality assurance in the home.

Award-winning Appliances

As Samsung remains committed to innovation and quality assurance, the company has received recognition from several awarding bodies. Earlier this year, Samsung was awarded the title ‘Large Appliance Brand of the Year’ by a leading consumer association in the U.K. In France, QuickDrive won the Best Washing Machine award, presented by tech and electronics magazine, Les Numériques. The washing machine’s leadership in laundry innovation was also noted earlier this year at the CES Innovation Awards. Trusted Reviews said they could barely praise QuickDrive enough, and that QuickDrive was the washing machine to beat thanks to its incredibly low running costs and great cleaning performance.

QuickDrive contributed to Samsung’s achieving the highest growth among the top 10  brands in the European washing machine market in the first half of this year compared to the same period in 2017. In addition, since the washing machine’s launch in Southeast Asia earlier in 2018, Samsung’s premium washing machine sales have increased by double-digits compared to the previous year in the Southeast Asian market.

Samsung Electronics today launched its new brand campaign for Home Appliances in 10 countries around the world, highlighting its mission to make a meaningful difference in people’s lives. The new campaign video contains moments when consumers encounter Samsung’s helpful appliances and use them to improve an aspect of their day.

Through this campaign, Samsung aims to convey the purpose behind its continued efforts to develop new technology that puts the diverse needs of consumers first. With smart innovations and solutions that thoughtfully foresee consumer needs, Samsung offers brilliant value that not only can be immediately recognized but that also leads to the question: “why didn’t we think of this before?”

“Consumers have always been at the center of our longstanding spirit of innovation,” said JS Park, Executive Vice President of the Digital Appliances Business at Samsung. “This brand campaign, which is the first of its kind for us at Samsung Home Appliances, reflects our concerted efforts over the years to fully understand the everyday challenges consumers face and find truly meaningful solutions.”

This new campaign introduces how home appliances have changed from one’s parents’ generation to be able to support the modern lifestyles of the millennial-minded generation to make their life better. The video highlights AddWash^TM door which enables users to add clothes into the washer mid-cycle. It also features Family Hub’s recipe functions to easily read out for users and food management functions to allow users to set freezer temperatures to suit their needs.

The campaign is set to run in the UK, Germany, UAE, Saudi Arabia, Malaysia, Indonesia, Vietnam, Lebanon, Jordan, and Australia.

To learn more about the new brand campaign for Samsung Home Appliances, please visit www.youtube.com/SamsungHomeAppliance.