Held at Samsung KX in London on June 13 and streamed to audiences worldwide on the Odyssey Twitch channel, the event combined hands-on experiences with interactive digital content. Offering participants everywhere an exclusive look at the latest Odyssey innovations and a chance to connect with gaming’s most passionate voices, the stream peaked at over 40 thousand viewers — ranking top 10 worldwide in views on Twitch during its time slot, with the highest viewership in the history of the Odyssey channel.

▲ Odyssey fans, gamers and streamers gathered for the Odyssey’s first global hybrid event at Samsung KX, London. U.K.

As the doors opened, onsite attendees were greeted by a vibrant showcase featuring hands-on experiences with the latest gaming monitors — including the recently launched 27-inch Odyssey 3D (G90XF) and the 4K 240Hz Odyssey OLED G8 (G81SF).

▲ Odyssey Unveiled 2025 brought the latest in gaming to viewers around the world

High-profile figures such as Caedrel — one of the most recognized personalities in the League of Legends scene — and popular content creator George Clarkey joined the event to compete and be connected with fans on site and via the Odyssey Twitch stream.

▲ (From left) George Clarkey and Caedrel faced off at the Odyssey Unveiled 2025 event, which showcased the latest in the Samsung Odyssey range.

The highlight of the event was the 1:1 game showdowns with the celebrated streamers. Tension mounted as they first squared off in The First Berserker: Khazan on the Odyssey 3D (G90XF).

“Something about the Khazan game, when I was fighting the monsters — the immersion level was different to normal, it was levelled up,” said Caedrel about the showdown. “Especially as a creator, when you’re deep in a game for hours on end, you become so focused on your character and what’s happening around it, so you really appreciate the quality upgrades.”

▲ Caedrel and George Clarkey experienced the Odyssey 3D (G90XF), which breaks down barriers between imagination and reality with innovative technologies.

Excitement continued to build with a tightly fought Rocket League face-off on the new Odyssey OLED G8 (G81SF), in which the both the live and online audience were on their toes as the competition peaked.

▲ Attendees participated in Rocket League matches with the streamers, Caedrel and George Clarkey, on Odyssey OLED G8 (G81SF).

George Clarkey said: “Streaming Rocket League was definitely a highlight — I don’t think I’ve been that animated and happy playing a game in a long time. When it got to the winner takes all stage during the final match, it was competitive, silly and really good fun.”

▲ Broadcast to a global audience via the Odyssey Twitch channel, the event blended immersive, hands-on experiences with engaging interactive digital content.

The energy was palpable throughout the event as the professional gamers demonstrated the power of Odyssey monitors in the series of competitive matches and creator challenges. Fans, whether on-site or remote, engaged in gaming competitions, social media activities, and giveaways, ensuring that enthusiasm remained high throughout the day.

Community panels offered insights into trends shaping the future of gaming, with creators sharing firsthand how Odyssey monitors elevate their content and gameplay. At the same time, online participants joined real-time Q&As, polls and virtual tours, experiencing the event from every angle.

▲ Odyssey Unveiled 2025 saw creators engage with audiences throughout the day.

Attendees, including Odyssey fans and gaming influencers, also enjoyed the immersive 3D gaming experience. Quadrant streamer Ria Bish (@riabish) commented on the Odyssey 3D gameplay in The First Berserker: Khazan, saying: “It feels as though I’m literally part of the game! Particularly the way everything comes to life around me — the trees and their branches passing by. It’s the best 3D experience I’ve had.”

▲ Ria Bish played The First Berserker: Khazan on Odyssey 3D (G90XF), a monitor with the industry’s leading 3D picture quality.

Gamer Victoria Clay (@victoria_clay) was another of the gaming personalities who experienced the new monitors. “I feel much more immersed in the gameplay. It feels like the depth of perception you would have in the real world! Even simple things like the physics of when I’m walking — the character definitely feels more alive. And finer details like the footprints in the snow, it’s amazing.”

▲ Victoria Clay playing on Odyssey 3D (G90XF) with eye-tracking technology and view mapping algorithms.

Visitors could also play the Rocket League on the 27-inch Odyssey OLED G8 (G81SF), which has 166 pixels-per-inch — the industry’s highest pixel density for a screen of that size — and is the industry’s first 27-inch 4K monitor with a 240Hz refresh rate.

“Everything feels so smooth and dynamic,” said Mohammed Ataya, an Odyssey fan. “The graphics are so crisp. All the details, the signs, and the lighting! It seems sharper and more real than anything I’ve experienced.”

▲ Gaming fans playing Rocket League on Odyssey OLED G8 (G81SF), testing its 240Hz refresh rate & 0.03ms response time.

The presence of streamers went beyond just competition; it became an opportunity to engage with the gaming community. After the event, Caedrel and George Clarkey discussed their impressions of the new Odyssey monitors, the importance of in-person gaming events, and what excites them most about the future of immersive gameplay. Their insights gave fans a closer look at how Samsung’s latest technology is redefining the gaming experience for both players and creators.

Commenting on the Odyssey monitors, George Clarkey remarked: “With Odyssey 3D, it doesn’t feel like you’re just looking at a monitor, it feels as though you’re looking into one. A lot of gaming developments recently seem to focus on how to make gaming more efficient, so this is a nice alternative branch which is more about having fun and being immersed. It allows me to feel inside of the game, and I think that shows.”

Caedrel said: “The best way to describe this is taking the next tech leap in gaming. Everything felt very seamless and natural — it makes me excited for where immersive gaming could go in the future.”

▲ The Odyssey Unveiled 2025 event offered viewers the opportunity to engage with some of gaming’s biggest personalities.

Gaming continues to evolve in exciting and innovative ways. Samsung’s Odyssey event brought fans together to celebrate the future of gaming through its immersive monitors and groundbreaking features, showcasing Samsung’s commitment to reshaping how games are experienced by fans globally.

Odyssey Unveiled 2025 created memorable experiences for participants both onsite and for those watching on the Odyssey Twitch channel. Fans will have a chance to relive the event with highlight reels and behind-the-scenes footage available on Samsung’s social media accounts, bringing the global community closer to Odyssey than ever before.

To catch up on the action or see the best moments, visit the official Samsung Odyssey Twitch channel at https://www.twitch.tv/samsungodyssey.

▲ Held at Samsung KX in London, the Odyssey Unveiled 2025 event was streamed to viewers worldwide.

▲ A first-of-its-kind hybrid event for the global Odyssey community will be held at Samsung KX, London, on June 13, featuring a live stream on the Odyssey Twitch channel.

Samsung Electronics has announced Odyssey Unveiled 2025, the first-ever hybrid Odyssey event that brings together Odyssey fans at an in-person experience zone with those joining worldwide via a live online broadcast on the Odyssey Twitch channel. This event, to be hosted at Samsung KX, London, on June 13, will offer a unique opportunity for gaming enthusiasts worldwide to connect, compete and experience the next generation of immersive gaming displays – either in-person or online.

▲ Odyssey Unveiled 2025: Official Teaser

Meet the Stars: Hosts, Streamers, and the Ultimate Gaming Face-Off

Odyssey Unveiled 2025 will feature high-profile streamers and influencers – namely, celebrated streamers Caedrel and George Clarkey – to maximize engagement both onsite and online.

• Caedrel: One of the most renowned streamers within the League of Legends community, Caedrel will showcase The First Berserker: Khazan and Rocket League.
• George Clarkey: The popular influencer and co-host of an award-winning podcast The Useless Hotline, will demo the gaming lineup.

The program features two main 1:1 game showdowns:

• On the 27-inch Odyssey 3D (G90XF), Caedrel and George Clarkey will demonstrate the immersive 3D experience of the monitor in the impressive and challenging soulslike game, The First Berserker: Khazan.
• On the 27-inch 4K 240Hz Odyssey OLED G8 (G81SF), the two streamers will play Rocket League against each other, before opening the competition up to play against one attendee.

Both matches will be streamed live, with interactive elements and prizes for in-person and online viewers.

Immersive In-person Experience Zone

Onsite attendees can explore two dedicated gaming zones:

• The Odyssey Box: An open experience zone and streaming area featuring Odyssey 3D, where visitors can capture and share their favorite moments.
• The Gaming Bus & Bus Stop: Hands-on trials of Odyssey 3D and OLED G8 monitors, with opportunities to play featured games and meet influencers.

Samsung will offer branded giveaways and exclusive merchandise during the event, creating memorable experiences for participants both in-person and online. Highlight reels and behind-the-scenes footage will later become available on Samsung’s social media accounts to further immerse those tuning in to the exciting action taking place in London.

Join the Odyssey: Watch, Play, and Win

Whether onsite at Samsung KX or joining the Odyssey Twitch stream, fans will be at the forefront of a new era in gaming display experiences.

To be part of this groundbreaking event, tune in via Twitch on June 13 at 19:00 BST / 14:00 EST —or follow #OdysseyUnveiled2025 on social channels for updates, highlights and exclusive giveaways.

For more information visit the official Samsung Odyssey Twitch website.

To celebrate the refrigerators’ endless potential for personalization, Samsung teamed up with Wallpaper* magazine to host the Bespoke Design Contest. The contest invited consumers from all over the world to submit their own design for the Bespoke refrigerator.

The winning designs, chosen by an expert panel and by consumers’ popular vote, will be put on actual Bespoke refrigerators and be on display through the end of the year at the Samsung KX space in London.

Read on to learn more about how the creative community of Bespoke fans all over the world put their personal touch on the Bespoke refrigerator.

1,581 Submissions

The Bespoke Design Contest offered contestants an opportunity to have their original artwork or designs be brought to life on a canvas unlike any other. The competition ran from July 7 to August 4, 2021, and brought in a total of 1,581 refrigerator designs from all over the world.

The top 50 designs were revealed on August 12, and were selected by a panel that included Wallpaper* editor-in-chief Sarah Douglas, Senior Vice President and Head of Design for Samsung Digital Appliances Harry Choi, Senior Vice President and Head of Samsung Design Europe, Felix Heck, interior designer Kelly Hoppen CBE and artist Yinka Ilori.

From August 12–22, the competition invited the public to vote for the top 15 entries by ‘liking’ designs posted on Samsung Bespoke’s Instagram page (@samsung_bespoke). The top 15 designs were revealed on August 25, which leads us to the moment we’ve all been waiting for: the reveal of the top three winners!

Ready for Their Close-Ups

The winning designs feature bold mixtures of colors that evoke the serenity of nature, as well as the feelings of joy and connection that come with cooking.

Photo by Gareth Williams and Lucy Hardcastle, with 3D designs by Thiing Studios in collaboration with Wallpaper*

“Lost Landscape” by Rita Louis

The contest’s top prize went to Rita Louis for “Lost Landscape”, a design that features brushstrokes of milky white and bold blue ink. “I have always [looked] to nature when it comes to inspiration,” said Louis, who added that she created the design to evoke the same sense of calm she feels when observing nature or enjoying a walk.

The judges praised Louis’ work as “artistic, light and inspiring,” and noted that it works well both when the units are separated and when they are together.

“Foodie” by Weronika Slifierz

Second place went to Weronika Slifierz for “Foodie”, a design that evokes the joy of eating delicious food with a color palette inspired by ’90s-era illustrations. “My design is called ‘Foodie’ for a reason!” explained Slifierz. “I love good food, and I think everyone should take time to appreciate a good, healthy meal as often as possible.”

London-based artist and judge Yinka Ilori was particularly taken by Slifierz’s art. “I loved the use of colors, and the illustrations really put a smile on my face,” said Ilori, who added that the design would be perfect for her kitchen.

“nestled” by Ioana Sabau

Third place went to Ioana Sabau for “nestled”, a cozy and colorful design that depicts two people leaning in for a kiss. Sabau was inspired by the belief that food always tastes better when making it with others. “I believe food brings people together, and that the time we spend in the kitchen can be [time when we are] connecting with each other,” explained Sabau.

Samsung Senior Vice President and Head of Samsung Design Europe, Felix Heck, described being captivated by Sabau’s art. “The colors, the scale, the symmetry and the cute, cartoony abstraction create a uniqueness and beauty that make me feel positive [about] this beautiful little love story,” said Heck.

Competitions like the Bespoke Design Contest demonstrate how the ability to customize devices enables a truly one-of-a-kind home experience. Going forward, Samsung will continue to explore ways to enrich that experience by putting the power of personalization in consumers’ hands.

Visitors to Samsung KX attend a lecture at the space (November, 2019)

Proving Adaptable While Cultivating Connections

Amid the recent circumstances brought about by the global pandemic, Samsung KX has adapted, shifting from being solely a physical space to also providing a virtual destination, while still fostering genuine connections among users. During this time, Samsung KX has been prioritizing running programs in collaboration with locally-based groups, ensuring that it truly becomes one with the local community.

The most notable example of this has been the graduate exhibition that the space hosted for world-renowned arts and design college, Central Saint Martins. The University of the Arts London’s (UAL’s) Central Saint Martins campus is located in the King’s Cross area, just a short distance from Samsung KX. For the event, Samsung created an online content hub to showcase the students’ graduate projects, with approximately 50 pieces of content being published online. In addition, Samsung KX worked with partners to produce additional content including yoga videos that utilize Samsung’s wearable devices and themed collections from the British Museum, prompting differing kinds of virtual engagement from users.

Samsung KX’s online content hub

Samsung’s London showcase space is additionally utilized for podcast recordings and as a location for video production. It continues to provide a multi-purpose space capable of hosting a broad range of cultural activities, in addition to hands-on product experiences.

And Samsung KX is continuing to offer support for Samsung users in the period of social distancing as well. For users in need of support who are unable to visit Samsung KX’s physical site, reservations for virtual appointments with Samsung staff members are available. Visitors to the website are additionally able to connect with Samsung representatives via video call.

A Samsung staff member provides technical support via video chat

Built on Heritage – Encouraging for the Future

Last September, Samsung KX opened its doors in King’s Cross, North London. The large-scale urban regeneration of King’s Cross has led to the area attracting young artists and designers from diverse backgrounds, with more than 60 percent of visitors to Samsung KX being members of the Millennial and Gen Z age groups.

The design of Samsung KX was modeled on the ‘London loft’ aesthetic. This historic style derives from a time when artists and designers had to create their artworks in places that were cheap to rent, such as empty factories and warehouses. The distinct aesthetic was decided upon for Samsung’s showcase because it symbolizes the integration that comes from regeneration, as well as the unique culture of London. The X shape on the floor at the ‘kissing point’ where the two halves of the venue meet stands for Samsung KX and indicates the point at which Samsung’s innovation and the culture of London meet. The design’s success in reflecting elements unique to the local culture was recognized when Samsung KX won awards in the Retail Design and Retail Identity categories of the world-renowned Red Dot Design Award competition.

The design and construction of Samsung KX also helped in highlighting the importance of sustainable urban regeneration. As a result, Samsung KX received a grade of ‘Excellent’ from globally recognized sustainable building certifier, Building Research Establishment Environmental Assessment Method (BREEAM). BREEAM conducts a comprehensive assessment that evaluates factors such as efficiency in building processes, energy use, use of eco-friendly materials, waste reduction, and pollution prevention and control, and only awards Excellent grades to those who score in the top 10% of those evaluated.

Inside Samsung KX

Galaxy Graffiti, a hands-on experience program at Samsung KX, has become popular after exposing visitors to a fun expression of the UK’s urban culture. The digital installment won an award in the Immersive Experience category of the One Show, which is one of the world’s most-prestigious advertising awards shows.

Visitors go hands-on with ‘Galaxy Graffiti’

Samsung KX helps people experience new products and fresh lifestyles while expanding their connections. Now that the showcase space has celebrated its first anniversary, all eyes are on Samsung KX as the innovative space continues to evolve and expose people to new and exciting experiences.

Samsung Electronics today unveiled the world’s first selfie sent to space, captured by actor, model and philanthropist Cara Delevingne and shown for the first time during a celebrity-filled event at the newly-opened Samsung KX experience space. The selfie is the first of many that Samsung will lift into the stratosphere this month as part of SpaceSelfie, a mission to give everyone the chance to get their face in space.

The event was hosted by Radio 1 DJ Clara Amfo who introduced Cara as she revealed her playful first SpaceSelfie – captured on her Samsung S10+ – with Cara holding up a peace sign and wearing an astronaut helmet. The moment was also commemorated with an epic group selfie, taken by Cara herself, and featured A-list event attendees including; Italian rapper, singer and songwriter Fedez, best known as a judge on the Italian X Factor and his 2019 hit ‘Holding Out For You’ featuring Zara Larsson.

Cara Delevingne said, “I’m honored to be Samsung’s SpaceSelfie pioneer! To celebrate, I wanted to take the first group selfie to go to space. I can’t wait for my fans to join us in space and get their hands on a SpaceSelfie of their own.”

About SpaceSelfie

In 2014, the world’s most famous selfie taken by Ellen DeGeneres at the Oscars was taken on a Samsung Galaxy Note3. Five years later, Samsung has taken it one step further with this first SpaceSelfie, captured on Delevingne’s Galaxy S10.

SpaceSelfie gives consumers the chance to join Cara in space by uploading a photo to Samsung’s ‘Mission Control’ website: www.samsung.com/spaceselfie.

Images will then be selected at random, displayed on Galaxy S10 5G’s 6.7-inch screen and captured using a unique view of planet earth as the backdrop. This photo will be sent back down to earth for its owner to share on social media.

“Tonight, we made history by unveiling the first selfie sent into space. Our relentless pioneering spirit continues to show that amazing things happen on a Samsung screens – even from the stratosphere.” says Benjamin Braun, Chief Marketing Officer, Samsung Europe. “Our ethos is Do What You Can’t and the Samsung SpaceSelfie is just that. We continually break the boundaries of what is possible with innovation and tonight’s SpaceSelfie launch is no different.”

Visit www.samsung.com/spaceselfie for further information.