▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.

“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”

▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.

This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.

At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.

▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.

The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.

▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.

In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:

• Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
  This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.”
• Blending Old & New: A Fireside Chat with Marc Dennis
  Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.

▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.

Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.

▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.

For more information, visit www.samsung.com.

▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. Starting today, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from March 28-30,¹ 2025 at the Hong Kong Convention & Exhibition Centre.

The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”

Bringing the Art Basel Experience to Samsung TVs

▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by leading international galleries at Art Basel – all from the comfort of their homes.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled ArtCube,² at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breathtaking detail. Under the theme “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Expanding Samsung’s Digital Art Leadership

While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,³ as part of Samsung’s mission to bring world-class art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the world’s most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

For more information, visit www.samsung.com.

* The content has been revised to provide more accurate information.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Event is open to the public from March 28-30, after VIP opening from March 26-27.
² Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.
³ For models Q7F and above.

Samsung Electronics announced today that its Neo QLED and Lifestyle TVs have been awarded EyeCare Circadian certification by Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. This achievement highlights Samsung’s commitment to developing technology that supports natural circadian rhythms, promoting well-being and visual comfort.

“This certification underscores our dedication to creating products that elevate the user experience by prioritizing eye comfort and reducing visual strain, all while delivering exceptional picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovations that anticipate and adapt to users’ evolving needs, offering both immersive entertainment and sustainable long-term comfort.”

The certification covers major models across the Neo QLED and Lifestyle lineups, including The Frame and The Serif. Six critical criteria are evaluated when determining when a product is fit for certification: Safety for Eyes, Gentle to the eyes, Flicker Level, Uniformity, Color Fidelity and Circadian Stimulus (CS) index — a framework designed to assess visual comfort and circadian rhythm alignment.

Central to Samsung’s achievement is EyeComfort Mode, which automatically adjusts luminance and color temperature based on time of day and ambient lighting conditions. By simulating natural light patterns, the mode reduces strain during daytime viewing and fosters a restful nighttime environment, aligning with the body’s natural rhythms.

This certification adds to a series of recognitions for Samsung TVs, highlighting their user-centric products and features. The Neo QLED series previously earned VDE’s Circadian Rhythm Display certification, while Samsung’s Lifestyle TVs received Glare-Free verification from Underwriters Laboratories (UL) for reducing visual strain. Additionally, for their exceptional color accuracy, Samsung TVs are Pantone Validated.

▲ Vincent van Gogh’s “The Starry Night” (detail) (1889) shown on The Frame by Samsung. Photo: Samsung

Twenty-seven well-known artworks from MoMA’s collection, including those by artists Frida Kahlo, Henri Matisse and Georgia O’Keeffe, are available on the Samsung Art Store today, exclusively to The Frame by Samsung, a best-selling Lifestyle TV that doubles as a piece of art. When it’s on, use The Frame to watch your favorite movies and shows in brilliant 4K resolution. When it’s off, explore the Samsung Art Store to transform any space in your home with a vast catalog of artworks that are handpicked and curated from hundreds of institutions, artists and collectors around the world.

MoMA was founded in 1929 by three progressive women who championed modern and contemporary art and wanted to establish a museum that could be a catalyst for experimentation, learning and creativity. In collaboration with MoMA, the Samsung Art Store includes highlights from MoMA’s collection that were selected by Daria Greene, Global Curator of the Samsung Art Store, to honor the institution’s history and vision, and includes Frida Kahlo’s “Fulang Chang and I” (1937), which is the first artwork by the legendary Mexican artist to arrive on the platform.

▲ Piet Mondrian’s “Trafalgar Square” (1939-43) shown on The Frame by Samsung. Photo: Samsung

“MoMA is a place that fuels creativity, ignites minds and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people,” said Robin Sayetta, Head of Business Development at The Museum of Modern Art. “We were purposeful in building this new digital collection and hope to enrich the lives of art enthusiasts with culture and history at an extraordinary scale.”

▲ A view of the fifth-floor collection galleries. Shown: Claude Monet. “Water Lilies.” 1914–26. Oil on canvas, three panels. Mrs. Simon Guggenheim Fund. © 2024 The Museum of Modern Art, New York. Photo: Noah Kalina

Expanding Access to Art Through Innovation

Included in the more than two dozen artworks from MoMA are celebrated works such as Vincent van Gogh’s “The Starry Night” (1889), Henri Rousseau’s “The Dream” (1910) and Georgia O’Keeffe’s “Evening Star III” (1917). This selection represents a diverse range of styles and points in time, offering something for every art lover and Samsung Art Store subscriber.

▲ A view of the fifth-floor collection galleries. Shown: Vincent van Gogh. “The Starry Night.” 1889. Oil on canvas. Acquired through the Lillie P. Bliss Bequest. © 2024 The Museum of Modern Art, New York. Photo: Noah Kalina

“At Samsung, we strive to redefine the home entertainment experience through continual innovation. Our collaboration with MoMA allows us to bring culturally significant works into millions of homes, allowing people to engage with renowned art in a truly remarkable way,” said Sang Yoon Kim, EVP and General Manager of the North America Service Business at Samsung Electronics. “This endeavor exemplifies Samsung’s mission to use technology to deliver exceptional experiences into the everyday lives of consumers.”

“For nearly 100 years, MoMA has been instrumental in expanding the reach and impact of Modern and Contemporary art, cementing its position as one of the most dynamic and diverse institutions globally. Through this collaboration, we are able to share works by incredible artists, including 20th century female trailblazers, on the Samsung Art Store,” adds Daria Greene, Global Curator of Samsung Art Store.

▲ Hannah Höch’s “Untitled (Dada)” (detail) (1922) shown on The Frame by Samsung. Photo: Samsung

The Samsung Art Store is available only on The Frame, which has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. That includes ArtfulColor validation from Pantone,¹ the industry leading color experts. As the world’s first and only art TV to achieve this validation, The Frame delivers natural and realistic visuals that wouldn’t look out of place in a gallery. It hangs just like a picture flush against the wall and is available in class sizes ranging from 32 to 85 inches. The bezels² can also be swapped out with various colors and designs, giving you more ways than ever to customize The Frame for your unique style and décor.

The Frame also delivers value-add features that you can only find from Samsung — the #1 global TV brand for 18 years and counting.³ Samsung AI technology makes everything you watch look clearer and crisper, while you enjoy access to 2,700+ free channels, including 400+ Samsung TV Plus⁴ premium channels. You can also use your TV as your smart home hub and ensure your personal data is protected by Samsung Knox security.

The Frame is available for purchase at MoMA Design Store at store.moma.org, Samsung.com and other select retailers.

The Introduction of Highlights from MoMA’s Collection follows the Samsung Art Store’s relationships with world-class museums including The Metropolitan Museum of Art and Musée d’Orsay, and the release of several collections this year featuring René Magritte, Jean-Michel Basquiat and over 40 Marimekko artworks. Samsung remains committed to being the premier destination for experiencing a wide breadth of high-quality digital art.

¹ Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
² Bezels sold separately.
³ Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
⁴ Available for free on Samsung Smart TVs released after 2016, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.

As part of these sustainability efforts, Samsung has expanded the use of recycled materials in plastic parts for its products. By 2030, Samsung aims to incorporate 50% recycled materials into its plastic parts and by 2050, aims to use 100% recycled materials for all of its plastic parts.

Samsung’s SolarCell Remote exemplifies Samsung’s commitment to the environment, and as it celebrates its third anniversary, Samsung Newsroom is exploring how this eco-conscious product has progressed since its initial release in 2021, with perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab.

▲ (From left) JongKeun Lee from H/W Platform Lab and HyunJoo Kim from Mecha Solution Lab

Eliminating the Need for Disposable Batteries

Samsung Electronics developed the SolarCell Remote to combat the environmental impact of discarding used batteries. It is the industry’s first rechargeable remote control, with a solar panel (solar cell) that can be charged by sunlight or indoor lighting. The remote can also be charged with a USB-C cable so consumers have many ways to charge their remote.

“The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries¹,” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.”

Another remarkable feature is its low power consumption. The SolarCell Remote was designed to run on about 10% of the power that typical remote controls use. “Samsung made significant progress by drastically eliminating unnecessary outputs and operations, contributing to great energy savings,” Lee added.

The SolarCell Remote Recycles More Than 55 Tonnes of Waste

Twenty-four percent of the plastics used in the SolarCell Remote come from recycled materials. This means more than 55 tonnes of waste are recycled for the annual production of 10 million SolarCell Remotes. This equates to about an 18% decrease in carbon emissions compared to production using conventional materials.

This was no simple undertaking. It takes time and effort to develop and apply alternative materials made from recycled waste in a meaningful way.

“With growing concerns about ocean waste, we looked carefully into many solutions. We chose to use recycled plastics from discarded fishing nets for 20% of brackets of the 2023 SolarCell Remote,” said HyunJoo Kim from Mecha Solution Lab. “Going forward, we aim to foster the use of these resources and utilize recycled plastics more aggressively.”

“This year, we started using recycled plastics from discarded fishing nets. While they are costly and difficult to process, the end result is a higher quality of materials which contribute to our mission of everyday sustainability,” Kim added. “The process is quite extensive, from sorting out the waste to cleaning, removing toxic substances and improving material properties.”

In recognition of this product’s environmentally friendly design, Time Magazine selected the SolarCell Remote as one of Time Magazine’s “The Best Inventions of 2022.”

All of Samsung’s 2023 Lifestyle TVs are equipped with the 2023 SolarCell Remote. Samsung’s goal is to integrate more eco-conscious products and processes into a wider range of models across regions and empower consumers to live a more sustainable lifestyle.

In addition, Samsung decreased the size of the SolarCell Remote by 22% in its latest iteration. This means that the remote control uses less plastic while enhancing the product’s usability.

“As the SolarCell Remote became smaller, manufacturing uses less plastic and it became an ideal size for consumers’ hands, making it a better product all around,” Lee explained.

Pursuing an Eco-Conscious Strategy With a Streamlined Approach

So, what are Samsung’s next steps to enhance sustainability of the SolarCell Remote?

“We are continuing to move in the direction of light, thin and small to keep the use of plastic low,” Kim said.

“We are dedicated to creating a user-friendly remote control that consumes fewer resources and less energy,” Lee said. “Samsung’s ultimate goal is to empower users to control products with minimal effort while reducing the use of materials and energy. This could mean one day we get rid of the remote control entirely. The SolarCell Remote is a bold step in the direction of everyday sustainability and we can’t wait to show everyone what’s next.”

The ambitious journey of the SolarCell Remote to contribute to a more eco-conscious lifestyle is just beginning.

* Content has been revised as of May 3, 2023 to provide more accurate information.

¹ Considering most TVs are used for seven years and an AA battery for their remote controls are replaced once in a year, the number of discarded batteries for a TV will be 14 every seven years. This means charging and using SolarCell Remote for seven years reduces carbon emissions by one third compared to using AA batteries.

To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.¹

The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group.

▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group

The Unique Combination of Circadian Rhythm and Display Technology

The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle.

“We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.”

One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well.

“Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.”

Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day

As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed.

“The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.”

In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically.

The CRD Certification, the Last Hurdle to Improving Reliability

▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more.

Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria.

Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion.

Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification.

To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.”

Delivering the Ultimate Viewing Experience to Users

Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee.

For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.”

Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.”

Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing.

Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products.

¹ Certified Models: 2023 Neo QLED Q70C and superior models.

To further accessibility to and diversity within art, Samsung has been partnering with numerous museums, galleries and art collectives, with the latest Artlife Matters and Samsung Art Store partnership being one of them. Together, Artlife Matters and Samsung Art Store have been providing consumers with a unique and inspiring selection of artworks by Ghanaian and African artists, giving viewers who may not have been able to view the works in person a chance to experience the art in the comfort of their homes.

Samsung Newsroom sat down with Eric Agyare, the Founder and Project Director at Artlife Matters, to discuss how the organization and its partnership with Samsung Art Store has transformed the perception of art and its role in enhancing diversity and accessibility for artists in Ghana and Africa.

▲ Artists at the Artist Seminar held by Artlife Matters in 2022

Expanding Opportunities for Art

Q: Can you tell us a bit about Artlife Matters and what inspired you to pursue a partnership with Samsung Art Store?

Artlife Matters is an art-influential organization that looks to foster collaboration and partnership opportunities that showcase practicing and upcoming artists within the creative arts space. Due to limited opportunities and resources, at times it can be difficult for artists to reach their full potential. In partnering with the Samsung Art Store, we are able to provide a platform that allows artists the opportunity to experience art from a worldwide lens.

Q: How has the reception of your partnership with Samsung been from members of Artlife Matters and its artists?

The reception from artists has been positive. The exposure and revenue model of the Art Store platform has solved significant career challenges, and our artists now have the peace of mind to keep doing what they love without concerns for livelihood. To date, we currently have artwork submissions from six African countries, allowing consumers to truly enjoy the diverse artwork Artlife Matters provide.

Q: How has your experience working with Samsung affected consumers’ perception of African art?

The partnership has also positively affected consumers’ preferences, exposing them to the unknown aesthetics of our continent. As a result, I believe users of The Frame are more enlightened on the new African narrative than ever before. During our Artist Seminar held in December 2022, Artlife Matters recorded that most of our listed artists on that platform had been contacted by users of The Frame. Some conversations are leading to new projects as well.

Creating Diverse and Accessible Environments in Art

Q: As an art-influential organization that celebrates and promotes art as a form of expression, what are some of the ways the organization helps to address societal issues and inspire a creative and inclusive society?

Artlife Matters has been implementing an art-based capacity building project called “Artitude”, which aims to expand the possibilities of the creative art space. Through workshops, internships and mentorships, we have engaged over 4,395 young creatives in senior high schools across Ghana, showing them the social, cultural and economic possibilities in the creative art space while also promoting the importance of art.

Our goal is to celebrate and highlight art as a social, cultural and economic development tool. The school and community projects we run are created to inspire and shape creatives to reach their vast potential within the art industry. Our goal is to become a pan-African organization with an art ecosystem that allows new and existing creatives to exchange and implement ideas that shape society.

Q: What role do you see technology playing in bridging the accessibility gap for consumers and artists in the coming years?

We believe the effort in democratizing the art industry through technology is increasing the demand for creative goods. Through technology, art can become accessible to the right consumers and offer more exposure to artists’ work. The dream of having a viable career in art can easily be made possible for young adults living in remote areas in Ghana.

Illustrating the Vibrancy and Richness Art

Q: What are some of the unique artistic elements that define Ghanaian art and the newest works in the Art Store?

Ghana is increasingly becoming the hub for contemporary African art. Our vibrant colors, unique way of representing blackness and the authenticity of the Ghanaian narrate now have the world’s attention. We use every opportunity to advocate and demonstrate art’s social, cultural and economic value in Ghana and beyond. Artlife Matters is focused on creating and managing a vibrant art space that influences positive community behaviors, as depicted in the Kolorscape art piece.

Q: Of the newest works in the Art Store, which piece would you recommend for users to display on The Frame?

To showcase the amazing and vibrant works from Artlife Matters and its artists, I’d recommend that consumers display the works of art outlined below on The Frame.

▲ Kolorscapes (2021) by Dela Avemega (Becké)

Dela Avemega is a contemporary artist. His works spur dialogue on race, society, culture, religion and politics. Dela firmly believes art validates perception, and this is how he perceives the future of the Accra creative community in this masterpiece.

▲ Melanin Lisa by Elkanah Kwadwo Mpesum (el Carna)

Elkanah Kwadwo Mpesum is a professional illustrator with an edge to narrate authentic African stories. His version of the “Mona Lisa” is a tribute to the beauty and majesty of black womanhood.

▲ She Snap by Manzi Leon

Manzi Leon is a self-taught surreal visual and digital artist who loves the impasto painting style because it gives him exciting energy to see visible brush strokes converging on a canvas to form a masterpiece that expresses the thoughts and feelings of women in his community. This painting depicts how we get happiness and the power to stick to what motivates us.

To see more of Artlife Matters’ artwork, head to the Samsung Art Store in The Frame.

▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.

This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.

The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.

VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.

This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.

¹ For models Q70C and above

² The Frame, The Serif and The Sero

Hyun Kim has been working as an artist for 20 years since he made his debut as a children’s book illustrator. His most famous painting, “Gooly Gooly Friends,” is known for its adorable animals with vibrant colors and a sense of warmth. Inspired by his daily experiences, Kim’s work is playfully cheerful and appeals to both children and adults.

Samsung Newsroom met with Kim to talk about how his heartwarming artworks can turn our monotonous lives into sweet fairy tales.

▲ Illustrator Hyun Kim and his studio

Q: The collaboration with Samsung Art Store focused mainly on the cheerful and lovely characters from “Gooly Gooly Friends” and was hugely popular among users. What artworks are you displaying on the Art Store this time and why?

Most of the previous works displayed on the Art Store were simple and bright character pictures.

As a children’s book illustrator, I always try my best to portray the world as seen through the eyes of children. That’s why many have said my work brings back childhood memories.

I realized that people love not only a pure, delightful world like that of their childhood but also serene images that are equally impactful and aesthetic. Recently, I’ve expanded my process to include the perspective of adult audiences as well. I believe everyone has their own inner child, and I consider what world that little child would want to see when choosing an art subject.

I hope the joy of art can rejuvenate any family member, not only young children.

Q: What are the benefits of displaying art digitally on a screen?

Digital art allows audiences to access artwork anytime and anywhere. So, its biggest advantage lies in its flexibility. Users can select different pieces based on their emotions or to fulfill a certain purpose. That small change can also make their whole space completely different.

I think The Frame is the best screen for my work and other digital art as its incredible picture quality displays the detailed colors and captures the unique textures.

Q: With technological advances, the way we experience and consume artwork is changing. What is the role of the Art Store?

The Art Store helps users easily and comfortably access art in their daily lives while also providing an opportunity for lesser-known artists around the world to introduce their work to new audiences. In addition, the Art Store serves as a gallery at home where anyone can enjoy masterpieces from a variety of popular museums.

I hope that the Art Store will continue to expand this virtuous cycle where both artists and audiences can coexist and benefit.

Q: What three pieces of yours would you recommend for users to display through the Art Store?

▲ Merry Christmas

“Merry Christmas” can be displayed alongside Christmas décor in one’s home to make it even more festive during December. I often display other artists’ works in my living room, but for December, I chose “Merry Christmas” to refresh the overall atmosphere.

▲ Redwoods

This past April, I went on a solo trip to Jeju Island. I spent so much time taking slow strolls in the forest. One day, I really felt the Forest of Healing comforting me with its profound silence, and I felt the incredible energy of nature.

“Redwoods” is the first artwork I drew after my trip. It always reminds me of that awe-inspiring and exciting moment.

▲ Waiting Xmas

“Waiting Xmas” is a dark painting with more densely packed subjects. The style is different from my traditional artworks, which consist of vibrant, basic colors and adorable characters. “Waiting Xmas” shows the excitement of preparing for Christmas in a quiet winter with achromatic colors.

Q: What is your future goal as an artist?

Samsung Art Store enabled the global exhibition of my work. The other day, a person from the other side of the world said that my work gave them great comfort during a tough time. I have also heard that many kids see my work every day. How wonderful is that?

I am greatly looking forward to continuing to work with the Art Store to positively influence others through art.

To see more artwork from Hyun Kim, head to the Tonybunny collection of the Art Store.

Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.

Since April 2022, Samsung Art Store has been partnering with National Gallery Singapore to bring consumers a curated selection of prominent artworks by Singaporean and Southeast Asian artists. A leading visual arts institution, the Gallery is a custodian of over 8,000 works that form Singapore’s National Collection, which capture the changing landscape of this dynamic region.

Samsung Newsroom sat down with Jason Ong, Director, Partnership Development at National Gallery Singapore to discuss how the Gallery and its partnership with Samsung Art Store are redefining the role of art galleries and its role in fostering diversity and accessibility.

▲ National Gallery Singapore

Q: National Gallery Singapore’s partnership with Samsung Art Store is fairly recent, having been announced in April 2022. Can you tell us a bit about the inspiration behind this partnership?

National Gallery Singapore is committed to making our collection more accessible as well as to deepen the public’s engagement with our artworks. Collaboration with like-minded partners, such as Samsung, help us to achieve this goal. We are especially heartened to know that though this partnership, artworks from our collection can reach an international audience in the comforts of their home.

As the first Southeast Asian museum represented in the Art Store, our presence on the Art Store allows us to showcase some of our key artworks to a global audience; we hope that this will enhance awareness and appreciation of our region’s rich art history.

Through technology, visitors are able to have a glimpse of the diversity of art and narratives showcased through the selected artworks. We hope this partnership will ignite more interest not only for works from our collection but also for Singapore and Southeast Asian art in general.

Q: Can you tell us more about the Gallery’s goal to foster and inspire a creative and inclusive society? What does this look like?

The Gallery is working towards expanding the hearts, perspectives and horizons of the public through art. We have been steadfast in our ambition to deepen art appreciation in our audiences. Our desire to develop the Gallery as a space for dialogue and discovery also extends to the exhibitions we present. By sharing the magic of storytelling with all, our exhibitions and programs can add to, adapt or remake age-old tales. Our critically acclaimed exhibitions are curated to promote conversations and encourage fresh perspectives on the art of Singapore, Southeast Asia and the world.

Q: Samsung Art Store recently updated its selection from the Gallery’s diverse collections to include pieces from renowned artists such as You Khin, John Turnbull Thomson and Raden Saleh. How were these works chosen?

We display a unique transnational approach towards our collection as we aim to rewrite the art histories of this region. The works selected for Samsung — varying in medium, subject matter and social concerns — demonstrate the diversity of art from the region. You will find a wide range of works drawn from various countries in the region from the 19th to 20th century, varying in medium and artistic style.

Q: Which three would you recommend for users to display on The Frame?

Kampong Pasir Panjang was painted by Singaporean artist, Idris Ali, in 1965. Idris Ali’s paintings of Singapore are important as they serve as visual documentation of our national heritage. We hope that this painting provides an insight into the local landscape of early post-independence Singapore.

▲ Kampong Pasir Panjang (1965) by Idris Mohd Ali

You Khin’s Untitled (Doha Scene: Pakistani Bakers) records the local Pakistani bakery that Cambodian artist, You Khin often visited with his children during his years in Doha and offers insights into how he passed the time in his adopted home. This painting also demonstrates how other regions of the world are interpreted in Southeast Asia’s modern art through artists who travelled widely like You Khin.

▲ Untitled (Doha Scene: Pakistani Bakers) (1990) by You Khin

Boschbrand (Forest Fire) is one of the most iconic artworks of the Gallery represented in the Art Store since the inception of the partnership in April. While this piece isn’t one of the latest additions to the Art Store, it is a remarkable artwork with a dramatic representation of wild animals chased by flames to the edge of the precipice. The work was presented as a gift by Indonesian artist Raden Saleh to his patron King Willem III of the Netherlands in 1850. It is monumental in scale; we are glad that this masterpiece can be displayed and appreciated by The Frame owners from the comforts of their homes.

▲ Boschbrand (Forest Fire) (1849) by Raden Saleh

Q: You’ve worked on digital projects ranging from NFTs to the Web3 universe to make art more interactive and accessible. How do you foresee technology bridging the accessibility gap for consumers and artists in the coming years?

We must continue to harness this ability as we press towards the digital realm alongside everyone else. It is not enough to replicate the experience of visiting our galleries. Instead, visitors will have the opportunity to craft their own unique museum experience through modes of online engagement centered on interaction. Through video tutorials, games and livestreams, individuals can query artists; children can make art with their parents; and students can tour our exhibitions with their teachers.

As part of this initiative, the Gallery has recently created a private blockchain for “Adopt Now,” a public crowdfunding initiative that allows anyone to adopt part of an artwork from its art collection for as little as 50 Singapore Dollars. We are thrilled to report that this micro-giving initiative has received an encouraging response.

Q: Do you have any other upcoming exhibitions or projects you can tell us about? Do you have plans for any more digital art projects in the future?

As an innovative museum, National Gallery Singapore continues to innovate and explore emerging technologies to see what is possible in creating more opportunities for art appreciation among our visitors. To make art even more accessible, the Gallery launched ARText in September, an interactive platform that lets users learn about Southeast Asian art through daily conversations on common messaging apps.

ARText is built on the concept of micro-learning and delivers bite-size and interactive art learning experiences to mobile devices. The Gallery is also looking at personalizing the experience by integrating artificial intelligence text recognition software.

To see more artwork from National Gallery Singapore, head to Samsung Art Store in The Frame.

Creating your own personal home gallery has never been easier thanks to Samsung Art Store. The Samsung Art Store contains a collection of over 2,000 works created by various artists, connecting people to a wide variety of aesthetic styles, designs and pieces that both inspire and touch the heart.

The Samsung Art Store is making art more accessible for all by providing professionally curated art for The Frame users. From master pieces to modern art and breathtaking photographs, the Samsung Art Store adds a touch of personalization to your home, all displayed brilliantly on a crisp 4K screen.

To learn more about the selection process for curating pieces for the Samsung Art Store, Samsung Newsroom sat down with Daria Brit Greene, Senior Curator for the Samsung Art Store. Read on to learn about how the Samsung Art Store is providing a new way to experience art from the comfort and convenience of your home.

For art to become part of your daily life, your daily life needs to become art first. At Samsung Electronics, Samsung Art Store managers bring this vision to live. Jiyea Kim, Jiwon Shin and Yeseo Choi all manage the planning and operation of the Samsung Art Store in Samsung’s Visual Display Business.

“Why must we have art daily in our daily lives?” To answer the question, Samsung Newsroom sat down with the Art Store managers to learn how artwork at home can refresh an ordinary day and transform our living spaces.

▲ (From left) Yeseo Choi, Jiwon Shin and Jiyea Kim from Samsung’s Visual Display Business’ New Service Business Development Group

Your Life, Centered on Art

The Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.

Even today, consumers can find the traditional ways of viewing art to be unapproachable and inaccessible. However, even if art appreciation seems — at first glance — slightly out of reach, art has the power to benefit our daily lives. “Some people tend to believe that art is distant and difficult, but I believe anything that entertains our eyes and ears is considered art,” Jiyea Kim said. “When you feel exhausted and dull, you can get a boost of energy through art,” added Kim.

Refresh Your Living Space With Digital Art

One of the key features of the Art Store is that users can freely swap out their artwork according to the décor and mood of its surrounding space. There are a wide variety of options available in the Art Store, from renowned masterpieces such as the Mona Lisa by Leonardo da Vinci to the photography by the LIFE Picture Collection, which captured historical moments of the 20th century.

“I personally use The Frame at home, and I can really see how it effectively changes my home interior,” said Kim. “It’s not easy to frequently change a room’s atmosphere, but with The Frame and the Art Store, I can easily change my space with different artworks — even for different seasons or special occasions like Christmas.”

Yeseo Choi suggested bringing out the space through a welcome painting. “Just like how we offer welcome food or drinks, when you have guests over, you can welcome them with their favorite piece of art on The Frame. It will not only give a new vibe to the space, but it will also present a special experience for guests,” she said.

Bringing Artwork to Your Living Room

The Art Store offers more than just artwork: it also provides a description for each piece and information on the artist. It even includes detailed information on the art museum where the piece is displayed. Thanks to such features, users can gain knowledge of the artwork while enjoying it.

“I saw the original artwork of Gustav Klimt at the Belvedere in Austria. I wanted to return to see it more often, but unfortunately could not,” said Choi. “However, I can now see it every day at home, as the works of Klimt have recently been added to the Art Store.”

“The Art Store vividly delivers each piece’s unique texture and characteristics,” said Choi. “So, even if the original artwork is displayed somewhere far away, you can always see the artwork as if you are looking at the original piece — whenever and wherever you are.”

Jiwon Shin was particularly interested in how children would benefit from the service. “With the Art Store, children can view various artworks that may lead to increased creativity,” Shin said. “Art might be difficult and unfamiliar even for adults. But if you start exposing yourself to art at a young age, you can be more familiar and have better perspectives towards it.”

Tips: Curating Art for Your Home

Looking for a painting or a drawing that fits your preference or reflects your mood? The Art Store comes with built-in recommendation features.

Users can utilize the For You feature to get comprehensive art recommendations that reflect all their preferences.

“The For You feature is a customized recommendation feature based on an algorithm,” said Choi. “For instance, if you enter keywords in the comprehensive search option that represent a certain color, such as ‘red’ or ‘green,’ or a certain mood, such as ‘modern’ or ‘light,’ then you’ll get the relevant artworks recommended for you. So, you can easily find artwork that reflects your mood or fits the space.”

An ongoing curation service is available as well. Through regular curation, the home screen of the Art Store shows recommended artworks suited to a particular subject or theme during a certain period of time.

“You can find previous curations from the Curation menu, so you can look up the subject that fits your preference and find relevant artworks anytime you want,” said Shin.

She also recommended the Favorites and Slide Show features. You can add any work of art to Favorites and set up the timing and duration of the Slide Show feature. According to the setting, the piece will automatically switch. Users can set the artwork to change as often as every 10 minutes or as slowly as once every week.

New Screen Experience Transcending Space and Time

The opening of the Art Store launched an era of users enjoying art anywhere, anytime. So, what’s the future of the Art Store? “Right now, this feature is only the Art ‘Store.’ So, we’re looking to expand the service from simply art discovery to different activities and experiences that users can enjoy in their space,” said Choi.

“Since this service is available for everyone regardless of their age or nationality, I hope more users will use this service,” Shin said. “We’re working hard to enhance the platform’s accessibility.”

“Until now, we’ve focused on promoting how users can access art through the service. But now, it’s become important to showcase the appeal of the service itself,” said Kim. “Our goal is to provide a service that brings happiness and satisfaction to the users as an art platform.”

While the adoption of technology within the art space is inevitable, widespread adoption of technology poses an important challenge: how to expand works of art digitally without taking away from the uniqueness of their physical form. For consumers, technology can break barriers and change how art is consumed. It can also provide a look into the future of art as the blending of the physical and digital art worlds occurs.

Samsung Newsroom recently sat down with Wolfgang Bergmann, CFO of The Belvedere to discuss how this partnership is paving the way for continued digital growth within the art space while still preserving the culture and richness of physical art.

▲ The Belvedere by Lukas Schaller

Q: Briefly tell us about your work at The Belvedere.

Our mandate is to set the course for The Belvedere, which is one of the oldest museums in the world, and a showcase for contemporary art. In that task, we are faced with the challenge of preserving the past while also being forward-looking and breaking new ground, and this is what makes our job so exciting.

Q: The intersection of art and technology has grown significantly in recent years, paving the way for the democratization of art, and it seems especially evident in its creation and accessibility. What is your take on this? How has this provided opportunities and/or challenges in the art world today?

The Belvedere aspires to be one of the most prestigious cultural institutions in the digital world, thereby reaching new audiences. Today, around half of the Belvedere collection is available online. Those interested in art can easily research the museum’s inventory and scroll through 900 years of art history, from the Middle Ages to the present day. However, I am convinced that this will only increase their desire to visit Vienna and The Belvedere in person.

Q: Technology also makes art more convenient and accessible to collectors. How have you seen this play out over the years?

Digital art space is getting easier to access, especially through NFT technology. However, this won’t replace classical art but rather add to it. Quite recently, we decided the time was right to undertake a unique NFT project, and a centerpiece of The Belvedere’s collection — The Kiss by Gustav Klimt — was unveiled in the new format.

▲ The Kiss (Lovers) (1908-1909) by Gustav Klimt

Q: Digital art displays, such as Samsung Art Store, have allowed users to enjoy unique experiences from the comfort of their homes. How do you see this technology playing out in the coming years and what sort of impact will it have in the art industry as a whole?

I think this technology definitely arouses interest in art and enhances the experience of appreciating the original piece. Owners and viewers of the digital image can form a personal connection to the original artwork.

Q: What differences do you see between displaying your work in-person vs. digitally on The Frame?

A screen cannot replace the aura of the original piece. At the end of the day, The Frame and the Art Store invite people to see the original in the museum. On the other hand, museum visitors who have admired an original work of art on-site will be happy to bring it digitally into their living room. Modern screens are so technically advanced that you may discover things digitally on The Frame that you could not see with the naked eye in a museum.

Q: How do you envision the future of art exhibitions and museums?

Art exhibitions will continue to exist online and offline. The metaverse is becoming a part of our life, but it’s not a substitute for “real” life. The physical visitor experience in a museum will therefore always remain important.

▲ In the Bower (ca. 1901) by Marie Egner

Q: Can you tell us more about how this partnership came to be? Why did you choose The Frame? From your perspective, what are the benefits of Samsung Art Store?

We were thrilled by the idea of bringing our collection to new formats, like Samsung Smart TVs, in order to give people access to art in their own living rooms. The Samsung Art Store provides visual variety on the screens, you can choose pictures according to the seasons or your personal mood, and you can always discover something new. Samsung leads the industry in technological innovation, so the Samsung Art Store is the right partner for us.

Art pieces from the Belvedere collection on the Samsung Art Store are viewed many times a month. I am sure that the viewers are influenced by the artworks, consciously or unconsciously.

▲ Brushwood Collector in the Vienna Woods (1855) by Ferdinand Georg Waldmüller

Q: Some of Belvedere’s most popular works in the Art Store include In the Bower by Marie Egner, The Kiss by Gustav Klimt and Blooming Poppies by Olga Wisinger-Florian. Are these also popular for museumgoers and are there any other pieces in the collection in the Art Store that you foresee gaining more mainstream popularity?

Gustav Klimt’s The Kiss is an icon piece of romantic love and a centerpiece of The Belvedere’s collection — people all over the world are smitten with it. Landscapes and nature motifs are also especially popular, both online and offline. As for increasing popularity, I see paintings by female artists from around the turn of the century, such as Broncia Koller-Pinell or Emilie Mediz-Pelikan, continuing to rise, as well as more works by Gustav Klimt and Egon Schiele.

I would recommend some autumn motifs, such as Brushwood Collector in the Vienna Woods (1855) by Ferdinand Georg Waldmüller and Orange Grove on the French Riviera (1903) by Broncia Koller-Pinell.

▲ Orange Grove on the French Riviera (1903) by Broncia Koller-Pinell

The Terrace — Samsung’s versatile and durable outdoor TV is featured right at the center of the Postojna Cave Park, Slovenia — the world’s most captivating cave with magnificent formations and diverse fauna. During the unforgettable visit to a fascinating subterranean paradise shaped by tiny droplets over millions of years, more than one million visitors each year will be able to closely observe, through The Terrace, the life of very unique inhabitants of the cave — the olms. Olms have triggered people’s imagination since time immemorial, and legend has it that they are actually baby dragons. They remain something of a mystery even today and are considered the largest cave-dwelling animal that can go without food for up to 10 years and live up to 100 years.

The olms are now gaining greater attention after The Terrace (65-inch) were installed inside the cave. The Terrace provides visitors with an immersive experience by allowing them to closely observe the olms and their habitat. Moreover, The Terrace is the perfect TV to be placed even in the cave, where the humidity is always high and temperatures are constantly low (around 10 degrees Celsius). This outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. It can also withstand different weather conditions, even when the temperate drops as low as minus 31° to 50° Celsius (minus 24° to 122° Fahrenheit).

Postojna Cave Park frequently hosts many diverse events, from gala concerts to spectacular performances by world-renowned artists. The Terrace can also be used to display other types of content. It is especially fitting, because it offers high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface. The AI picture quality optimization technology adjusts the screen’s brightness automatically, based on changing light conditions.

The Terrace will for sure enhance the visitor’s experience of the underworld and its inhabitants. “Samsung The Terrace added to our dedication to showcase the world-renowned attraction and to preserve the olms. Our efforts were recognized by the E.U. Commission, which has placed Postojna Cave among the top finalists of the international competition Natura 2000,” said Katja Dolenc Batagelj, Managing Director of Postojna Cave.

“We are pleased that Samsung can be a part of the Postojna Cave experience which is about preserving the environment and natural wonders for future generations. We hope The Terrace will allow visitors to have a vivid and immersive experience,” said Matija Savnik, the Head of Samsung Slovenia CE Sales team.

Stuart Franklin is an award-winning photographer who has traveled all over the world in pursuit of his work. The titles Franklin has held over the years vary from photographer to documentarian and art curator, with his work landing on the pages of newspapers, books, magazines and other media in between.

Over the years, Franklin’s work has gained considerable momentum and visibility — his work has earned a place in renowned publications around the world. Now, his work is featured on Samsung Art Store, introducing even more variety to the ever-growing art collection that is accessible through The Frame.

Samsung Newsroom sat down with Franklin to talk about his work and how he sees digital transformation taking the art world into new, unimaginable spaces.

▲ Stuart Franklin

Q: Briefly tell us about yourself, your work and the inspiration behind your photography.

I am a Magnum photographer, and I have been working in the industry for over 40 years. I am inspired by many things: light, form, the subject itself, often the overall idea behind a larger project. But these days I also enjoy drawing and painting as well.

I am currently working on a book about trees. 25 years ago, I published a book called The Time of Trees (1999), and I am now revisiting the subject in preparation for a new book in 2023.

Q: You began studying photography in 1976 and have made quite an impact since then. How has your photography evolved over time?

After studying drawing and painting, then photography, I began a career working for newspapers and news magazines. My stories were always people stories: in the news, street photography and portraits. This began to change during the 1990s when I began to focus more on landscape work — I worked on magazines, books or exhibition commissions and an exhibition for the National Galleries of Scotland.

Q: You are known for your wide array of photography styles. Could you elaborate more on your creative process?

My work has evolved over time. In the past, I worked mostly in news features or breaking news. I haven’t given that up: I recently did work on the Covid-19 pandemic in the U.K. But more and more I am focusing on landscape photography. Currently, I am interested in the relationship between nature and memory, so the conversation surrounds the relationship between elements in the landscape that spark a memory and something objectively interesting in the landscape itself.

Q: What is your favorite setting or location to take pictures?

Right now, forests. I have recently been working in the largest walnut forest in the world in Kyrgyzstan.

Q: Can you tell us specifically how advancements in technology and the emergence of digital art and platforms have changed or shaped your career?

Unusually, my work has moved full circle from working on color transparency film and black and white negative to digital color in about 2004 and now back to 80% film. I use my Samsung Galaxy S21 Ultra for about 90% of my digital color photography these days. Digital has many advantages, especially working in low light. But currently, I am working with film in black and white and digitally with the Galaxy S21 for color.

Backlighting and increased dynamic range are always an advantage with digital displays, but the disadvantage is often reduced image size. It is difficult to mix the two. Anything backlit in an exhibition will always stand out more than a silver gelatin print.

▲ Caroline Islands (2000), Stuart Franklin

Q: Caroline Islands (2000) is one of your most popular photographs displayed on The Frame. Tell us briefly about this piece. Why do you think people are attracted to this image?

This landscape and these colors speak of somewhere remote, a get-away, an escape, somewhere quiet and undisturbed. In bustling urban life, all these qualities become desirable.

Q: A lot of your photography within the Art Store that gained popularity over the years involve nature. Can you tell us more about what your artistic intentions were for these photos?

I have always found solace in nature and in celebrating its beauty. The challenge is making inspiring places be as inspiring in a photograph. That usually involves choosing the right light and the best time of day to be out photographing so that the highlights are not too bright or the shadows too dark. Light — the quality of light — plays a huge role in how I think about photography.

▲ Falls, Brazil (2000), Stuart Franklin

Q: Can you give us some background on this photo?

This photograph was taken in late 1999 on commission for the article titled Celebrations of Earth — published in January 2000 as the opening story of the new millennium. Due to the mist formed by the water thundering down the waterfall, the morning light stayed soft for quite a long time, which gave me enough chances to make several exposures from different vantage points. Also, Polaroid films that fit my camera were easy to buy back then to help me out in trials before making the actual exposures.

Q: Where do you see the future of photography art exhibitions heading? What are your thoughts about what’s to come?

I think there will always be an attraction in seeing the print as a three-dimensional object, as one sees a painting. However, I suspect in the future that the three dimensionality that we are used to experiencing in a gallery will be deliverable digitally and become widespread in time. The digital experience will expand in ways that we can barely imagine. There will be more virtual galleries and exhibitions. I feel sure of that, and that will make art more accessible to a wider range of people.

Q: Aside from the two photographs listed above, do you have any other recommended pieces for The Frame users?

I will always be one to flag my most recent work, so perhaps the work this year from Spain, Italy or Kyrgyzstan or the work I am about to do in November in Cambodia and Bali. But then I recommend the images from Bali that I took in 1999 for the Celebrations of Earth project — I still love those beautiful green rice fields. Then there is the work from Korea. Too much to choose from.

▲ Rice Fields, Indonesia (2000), Stuart Franklin

To see more of Franklin’s photographs, head to the Samsung Art Store.

Traversing both the impenetrable jungle of the Ecuadorian Amazon to the bustling city of Santiago de Chile, Alberto Montt’s work, which reflects his experience and emotions as gleaned from everyday life, has been featured on Samsung Electronics’ Art Store since 2019, gaining him popularity from fans around the world.

Montt is known in particular for his experimental approach to art, which combines different elements to create a new way for people to enjoy his work. With the rising popularity of digital art forms and new mediums, Samsung Newsroom sat down with Montt to discuss his work and the meaning of digital art.

▲ Alberto Montt

Q: Can you please introduce yourself?

I am a Latin American storyteller. Illustration is my second language. I have about 30 published books, and I do standup performances that mix elements of spoken and graphic language. I am inspired by everyday life and emotional memory, which allows me to relate to the day to day.

Q: Your pieces are known to present cultural and contradictive statements through youthful illustrations. Where does your inspiration for this come from?

Art should force you to think and to question your position in this world. When art does not challenge you, it is pure decoration.

Q: As a storyteller and an illustrator, you utilize digital art as a means to interact with your audience. What can you say about its growing popularity and what are some of the benefits it brings to the art community?

It features multiple mediums, which comes with its advantages and disadvantages. Digital art is a tremendously complex tool that allows communication to be explored from virtually an infinite number of possibilities.

Q: How has your own artwork evolved as digital art and as technology has advanced? Are there any notable changes in your life that were deeply impacted by innovations in technology?

The biggest impact technology has had on my life was allowing me to move around the world while working. These days, I am able to take my workshop and my studio with me wherever I go.

▲ Alberto Montt during his standup performance

Q: Let’s talk about your partnership with Samsung Art Store. What type of role do you think it plays in the evolving, digital art world?

Being part of the Art Store has allowed me to reach a diverse and global audience in a way that no other platform I know can offer. Being able to exhibit digital art with the value it deserves is an achievement that only technology has allowed. With my own Art Store on The Frame, the images I see change very often, and my whole space is consequently altered and delineated by that randomness and diversity.

Q: Are there any advantages of displaying art on screens such as The Frame?

Absolutely. The range of colors and lighting of the screen completely modify the relationship between the viewer and the work. For me, it has been very exciting to plan the works that will enter the Art Store from that perspective. I would love to see how they are observed and “lived” within people’s everyday spaces.

Q: Can you introduce three of your favorite pieces on the Art Store?

Tigre is a visual exercise that takes me back to my childhood. I grew up in the Ecuadorian jungle and although there are no tigers, the idea of the foliage and the innumerable colors and shades of green moves me deeply.

▲ Tigre, Alberto Montt

Laberinto is another one of my favorites. It’s a work that seeks, from graphic simplicity, to represent the complexity of human relationships.

▲ Laberinto, Alberto Montt

Beso is an illustration that is part of a book published in Colombia that discusses curiosity and emotional awakening. This is the picture I like the most from that book, perhaps because it also has that vegetal exuberance.

▲ Beso, Alberto Montt

Q: Finally, where do you see the future of digital art headed?

For me, art is a game that is constantly changing. That reinvention excites me. It is that surprise that keeps me alive.

To see more of Montt’s latest art pieces, including Beso, head to the Art Store on Samsung’s The Frame.

LIFE Picture Collection is a visual archive of the 20^th century, capturing more than 10 million photographs of historically significant figures and moments in time. Samsung Art Store has carefully curated 20 photographs from the collection, which will be available globally to owners¹ of The Frame starting July 28. Samsung Art Store users will be able to experience history through stunning pictures, with subjects ranging from West Coast California surfers to Pablo Picasso and more.

“The Frame’s catalogue of art has grown immensely since it launched in 2017, and it has diversified greatly since then as well,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “It is important for us to be constantly seeking out new partners to bring customers a larger selection of high-quality artwork, and LIFE Picture Collection partnership is a momentous one. History is recorded in these photographs, and now consumers can exhibit them with the click of a button, without ever setting foot in a gallery or museum.”

Through partnerships like this, Samsung aims to make art more attainable to all, allowing for unique expression of taste and access to some of the most famous artworks in the world. Collaborating with LIFE Picture Collection brings a new selection of historically significant pieces to the already considerable library of paintings, graphic design and photography on Samsung Art Store. Samsung Art Store plans to introduce more photographs from LIFE’s iconic photo archive to make more of the collection accessible to the subscribers.

Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that displays art from around the world in QLED picture quality. With Matte Display adopted in 2022 The Frame, consumers can enjoy beautiful works of art with drastically reduced light reflections so they can see what’s on the screen clearly. Iconic institutions, art collectives and independent artists alike have all contributed to Samsung Art Store’s ever-expanding selection, hosting more than 2,000 works of art that are suitable for every person’s unique taste.

With a 2-month complimentary Samsung Art Store subscription with 2022 The Frame, consumers can now display a piece of history in their own home straight out of the box.

For more information on The Frame, please visit Samsung.com.

¹ Samsung Art Store subscription is required.

Melanie Mikecz, a mixed-media artist and illustrator based in San Francisco, U.S., is taking these experiences to new heights with her combinations of naturally-occurring patterns with hyperbolic expressions to masterfully blend the worlds of painting and graphic design for art fans of all ages.

In order to learn more about how technology is helping Mikecz create art that inspires artists and enthusiasts alike, Samsung Newsroom sat down with her to learn more about her creative journey.

▲ Melanie Mikecz

Q: You specialize in a digital mixed media style that charms children and adults alike. What inspires your work?

I have a background in both painting and graphic design. I found that combining painted elements and new technology gives me the most artistic freedom. I am not limited by the constraints of traditional media, but at the same time, my work has more texture and depth than digital media alone.

I have always been inspired by naturally-occurring patterns and vibrant color palettes. However, I do always like to add a twist to my work. Whether that is by exaggerating the color or by creating an imperfect pattern. Now that I have children, I am also influenced by their interests and aesthetics.

Q: Was your original intention when creating art to appeal to all ages? Or has that been a natural, organic reaction to your work?

I don’t know that I consciously sought to create art for all ages. Rather I enjoyed making art that was vibrant and a little funky. I’ve always liked drawing animals and creatures, so that tends to appeal to children. My more abstract work is geared more towards adults. However, I think there is a lot of crossover between the two styles.

My Art Store collection for The Frame has bright palettes and imaginative creatures that charm children. At the same time, I think many adults will enjoy adding some color and energy to their living spaces through my work.

Q: What do you think of the Art Store as a piece of technology to include within the households of children? 

I would imagine that the Art Store positively affects children’s development as it introduces them to a rotating gallery of art. By periodically swapping out the art on The Frame, children are presented with a variety of artists, styles and subjects. I think this can both inspire children’s own creativity and start bigger conversations.

Q: As you said, your illustrations are known for their vibrant color expression. How does The Frame display that aspect of your art?

The Frame displays color better than traditional print media, so my artwork is much more vibrant on its screen than on paper or canvas. The texture of my work also comes through nicely on The Frame. Furthermore, its function as a digital display allows for my work to get in front of a wider audience.

Q: What made you decide to work with digital art platforms, such as Etsy and The Frame’s Art Store?

I have been marketing my work on Etsy for years since it is a great way to sell my art directly to the consumer. When I first heard about The Frame, I thought it was such an innovative concept. So, when Etsy and Samsung approached me to share my work this way, I was eager to get involved.

Q: What has been your favorite piece of your own to be displayed on The Frame? Why?

My piece Enchanted Sea is one of my favorites because it bridges the gap between abstract art and illustration. The cool color palette of this piece has a modern, beachy vibe.

▲ Enchanted Sea, Melanie Mikecz

Q: How does showcasing your work on a digital platform like the Art Store mutually benefit art enthusiasts and consumers alike?

First of all, using The Frame to display art when not watching television is so much nicer than simply having an empty black box on the wall. I also think that it is super fun to be able to swap out the art being displayed depending on your current mood, the season, your vibe or another reason. For example, my piece Sea Turtle Swim might be displayed during warm weather or when you are dreaming of a beach vacation.

▲ Sea Turtle Swim, Melanie Mikecz

However, my piece called Mountain Adventure by the Sea might be more fittingly displayed during winter.

▲ Mountain Adventure by the Sea, Melanie Mikecz

This collaboration with Samsung and the Art Store is also the first time that I have worked with a partner to display my work only digitally. I appreciate the time taken to curate the collections on the Art Store and how diligently credit is given to the artist. The way art is carefully selected and displayed means that the Art Store has the sophistication of a museum collection.

Q: Ultimately, where do you see the future of art exhibition headed?

In the future, protecting the artist’s intellectual property will continue to be a focus. I also envision that we will see smaller displays much like The Frame all throughout the home, as well as more prominent digital-based displays in the broader world as digital art exhibitions become more popular.

To see more of Mikecz’s art pieces, including Enchanted Sea, be sure to head to the Art Store on Samsung’s The Frame.

The Art Store’s growing popularity has also provided rising artists a platform for their work to be seen by millions of art enthusiasts and design lovers worldwide. In particular, the Minted X Samsung The Frame partnership has allowed independent artists from more than 100 countries to have their work displayed alongside iconic works from renowned artists and institutions.

Samsung Newsroom sat down with Mariam Naficy, Founder, co-CEO and Chairman of Minted, about the Minted x Samsung The Frame partnership and how this technology empowers artists with more opportunities.

Q: Can you tell us more about how technology enables you to carry out your mission to help new artists and make art more accessible?

It can be challenging for new artists to reach a large audience in the art world. Our mission has always been to showcase the best in independent design to consumers everywhere, regardless of an artist’s background.

For instance, Minted holds open art and design challenges that allow anyone in the world to submit their art or design. Our customers vote for their favorite submissions, and Minted’s proprietary algorithms parse through millions of these votes to determine the winning designs. This crowdsourcing process champions inclusivity while bringing fresh and trendy designs to market. Together with The Frame and the Art Store, we are proud to create a pathway for independent artists to display their work digitally in millions of homes.

▲ Mariam Naficy, Founder, co-CEO and Chairman of Minted

Q: What made you decide to collaborate with the Art Store?

The Art Store shares Minted’s commitment to helping consumers discover and support artists. Samsung has curated incredible art, including works from prestigious museums around the world. We’re honored to see art from Minted artists in the same digital gallery as the classic or traditional masterpieces. By bringing the art of up-and-coming and emerging artists into peoples’ homes, Samsung is fostering inclusivity and accessibility, which are two values that are important to Minted.

Q: Can you share with us an artist success story that was made possible with Minted?

All the artists who have been featured in the Art Store have such diverse backgrounds, career paths and personal stories. For example, Bethania Lima, a Brazilian surface designer living in Uruguay, has grown her business through Minted — and has had the opportunity to bring her work into even more homes worldwide through our partnership with the Art Store.

Q: What are some advantages of displaying art on The Frame vs more typical ways of accessing art such as visiting art galleries or exhibitions?

In many homes, the television is in a room that serves as a gathering place, and bringing art into your home is a wonderful way to share the beauty of design with friends and family. Displaying unique art on The Frame turns an everyday living space into your own dynamic gallery that can be enjoyed from the comfort of your home with the people you love.

The Art Store’s audience has continued to grow, which has led to larger earnings opportunities and greater success for featured artists. We also love the curated, thematic lists that help people discover art in the Art Store.

Q: How has your own work evolved since you first partnered with Samsung?

Minted’s ongoing design competitions ensure that we always have the latest in art and design, and we’re very excited to have refreshed the Minted Art collection for the Art Store this year. It’s the first major refresh of our assortment since we launched, which is very exciting. Our new collection features a diverse group of artists and new art trends.

Q: What pieces would you recommend for users to enjoy through The Frame’s Art Mode?

“Everything Changes”, Fernanda Martinez

• Fernanda Martinez is an Oakland, California-based artist and founder of La Tinta Art. She explores the subject’s relation with the environment through her abstract paintings and murals incorporating natural elements as themes. With an experimental and intuitive approach to her work, her pieces are unique statements that represent feelings of connection, expansion and growth. In particular, Martinez’s artwork “Everything Changes” was inspired by a sunny day in the city. Combining the yellows and browns from city buildings with vibrant golds, oranges and blues creates a unique and modern composition.

“Festooned”, Brandy Brown

• Brandy Brown is the creative director of Marabou Design. As a wife and mother, she crafts with the idea of her modern family and their extraordinary friends in mind. Her background is in graphic arts, and she believes that function and clean design go hand in hand. Much like her personality, her aesthetic is described as both playful and smart. In her piece “Festooned”, Brown wanted to depict the serenity of a BIPOC¹ woman holding a lush arrangement of florals. Just as flowers come in many varieties and colors, Brown wanted to capture the vast spectrum of femininity through her digital art.

Linear Abstract – “A Long Ray Around”, Raven Erebus

• Raven Erebus is a Silicon Valley-based artist who worked as a software engineer before turning to art full time when her health declined. Erebus’s work discovers the magic in the everyday world around us and is often inspired by her immediate environments, as she has a chronic disability. Erebus explains that her simple pen and ink drawings, like “A Long Ray Around”, consist of interlocking lines inspired by the shapes found in nature. The lines create pathways, rays and arches resulting in a soothing minimalist design that is perfect for modern decor.

To see the latest crowdsourced art pieces from the Minted x Samsung partnership, head to the Art Store on The Frame.

¹ BIPOC stands for Black, Indigenous and people of color.

Based on the partnership with Saatchi Art, Samsung introduced ‘The Frame X Saatchi Art’ gallery at the London Design Festival in 2017

Samsung Newsroom spoke to Sarah Meller, Senior Director of Brand and Marketing Strategy at Saatchi Art, about the partnership and the network’s perspective on digital art and the Art Store, giving you a closer look into the relationship that takes the virtual art world to a new level.

Q: So, what made you decide to collaborate with the Art Store in the beginning?

We wanted to be at the forefront of using technology to bring the art world to people on a global scale. By partnering with The Frame, we felt that it would make art a more integral part of people’s lives, leading to a greater appreciation of it overall, which is such a good thing.

Q: What piece would you recommend to users to enjoy through The Frame’s Art Mode?

It’s difficult to pick just one. Saatchi Art’s chief curator, Rebecca Wilson, chose several art pieces for The Frame that stand as a testament to the TV’s versatility. They are as diverse and equally stunning as each other, and include everything from Claire Desjardin’s abstract paintings to Dean West’s fine art landscape photography.

If I had to choose a few, I would recommend:

• Dancer: Gama #0 by Cody Choi: The contemporary photographer and choreographer who is best known for his stunning, figurative portraits of dancers in motion. As a dancer himself, Cody can masterfully capture the dynamism and passion of his subjects.
  

• Boomerang House by Cécile Van Hanja: She is best known for her abstracted renditions of modern architectural spaces. Cécile’s paintings depicting homes and pools immediately transport guests to mid-century spaces.

• Winter Warm II by Sandy Dooley: She is an impressionist artist who spontaneously splatters paint with vibrant hues that characterize her harmonious landscapes, inspired by memories of growing up in the English countryside.

Q: How do you think the Art Store has evolved since you first partnered with Samsung? What are some of the improvements that stand out the most?

Since we partnered with the Art Store in 2017, its selection has grown tremendously, which has been very inspiring. It’s been wonderful to see iconic institutions like the Musée du Louvre join in and bring museum-quality art into the homes of viewers around the world.

Q: How has Saatchi Art evolved since you first partnered with Samsung?

At Saatchi Art, we support our artists as they explore emerging mediums and styles. We have been increasing our offerings in the digital art and NFT space. And we are thrilled because not only do NFTs offer real practical benefits to artists, but also give them a new medium in which to express their creativity. We are excited to evolve our mission into this space.

Q: How do you feel about technology changing the way in which people appreciate art?

Technology has provided us with many benefits when it comes to the arts. While real-life art experiences will never go away, nor should they, technological advances like the ones shown through the Art Store are transforming the way people access and consume art. Ultimately, these changes lead to more democratization, more diversity, more experimentation and more creativity.

Another benefit of The Frame is the lighting and the subsequent colors it creates. Lighting is so key when it comes to displaying art. The fact that The Frame can automatically adjust the screen’s brightness as lighting conditions change helps to maintain the natural colors of the artworks, ensuring a great viewing experience for consumers.

To see art from this partnership with Saatchi Art, head to the Art Store on The Frame.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,¹ you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favorite content from any posture or angle that you desire.

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different color options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design.² In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at any time.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of color to The Freestyle’s neat, white design with a colorful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centerpiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product.

¹ Compatible with Neo QLED 8K, Neo QLED 4K and The Frame models. Size availability varies by product line ups.

² The number and availability of color swatches may vary by country or region.

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs¹ were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

¹ Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

As technology continues to enter the art world in ways that haven’t been seen before, the display and creation of digital art are becoming increasingly common. Amid this climate, Samsung Electronics has partnered with the Leeum Museum of Art to promote the convergence of art and technology and allow people to experience 5,000 years of history with a curated collection in the Art Store on The Frame.

Samsung Newsroom reached out to Kwang-bae Lee, a curator at the Leeum Museum of Art, to get the inside scoop on the museum’s reopening, its collections and its collaboration with Samsung.

Transcending Time and Space With Artworks That Span Eras and Styles

▲ Exterior view of the Leeum Museum of Art

The Samsung Foundation of Culture established the Leeum Museum of Art in Hannam-dong, Seoul, Korea in 2004 in order to preserve its cultural assets and share them with the public. It was designed by acclaimed architects, Mario Botta, Jean Nouvel and Rem Koolhaas, and is highly regarded for its architectural value and harmonious design which blends with nature. With its unfailing dedication to holding exhibitions and showcasing its expansive collection, the museum now has one of the most broadly representative and varied collections in South Korea. Today, the Leeum is known as an open museum where various artistic styles, from traditional Korean art to vibrant and modern contemporary pieces from both Korea and abroad, can coexist. The museum has also been utilizing digital technology in its exhibits for the past ten years with this technology allowing, old artworks to be displayed in new and exciting ways. In this way, the Leeum seeks to head toward the future while not forgetting about the past. The museum is currently using a variety of state-of-the-art devices for both exhibition and education purposes.

▲ The interior of the Leeum Museum of Art

During the renovation period, the Leeum launched new permanent exhibits featuring both traditional and modern artworks. It also revived a special exhibition entitled “Human, 7 questions”, which is designed to offer visitors a chance to reflect on humanity as the source of art and contemplate the meaning of human existence during times of crisis. It has also installed a massive Media Wall in its lobby, allowing users to appreciate the artwork of Jennifer Steinkamp upon entering the museum.

“Following the Leeum’s reopening, people seem to be paying special attention to the new collections and special exhibitions we have opened,” said Lee. “I am excited to have visitors come in and see the new and improved space for themselves as they enjoy the full experience the renovated museum offers.”

Samsung and Leeum Usher in a New Era of Digital Art

The partnership between Samsung Electronics and the Leeum is also playing an important role in the ongoing unification of art and technology. Thanks to the fact that works curated by the museum are included on The Frame, users can now view them not just outside of the museum, but across the world. As Korean culture continues to grow more popular and expand into new countries, the introduction of this collection on the Art Store opens new opportunities for users around the world to experience the beauty of Korean traditional art.

▲ Lidded Bowl (National Treasure), 11th-12th century (Goryeo Dynasty)

Curators spent a great amount of time and effort selecting a collection that shines a light on the artistry and aesthetic of Korean art for display on The Frame. Because of this, viewers can now enjoy beautiful patterns on metal, subtly colored pottery and vibrant paintings from the comfort of their homes.

“Technology allows visitors to appreciate finer details in an artwork – whether it is a picture, a text, or a voice – that they may not have noticed before,” Lee said. “As technologies continue developing, our appreciation and understanding of art will expand beyond what we could ever have imagined.”

▲ Daoist Immortals, Kim Hong Do, 1776 (Joseon Dynasty)

Samsung Electronics and Leeum have been cooperating on using technology to promote art since the museum opened in 2004. Beyond digital art displays, this partnership has also demonstrated how digital archives can play an important role in preserving historical legacies.

“In this era, when we have access to abundance of masterpieces, the best of art and technology have to come together to complement one another,” Lee commented. “We hope our collaboration with Samsung will eventually come to be regarded as a masterpiece in and of itself.”

The collection of artworks curated by the Leeum is available in the Art Store on The Frame today.

Check out some of the Leeum’s top picks for The Frame below.

“The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store.”

Innovative Design Marries Form and Function

The Frame is the most popular model among Samsung’s Lifestyle TV lineup. Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers’ ever-changing tastes and lifestyle needs.

As consumers have been spending more time at home, the popularity of home entertainment content has risen, along with consumer demand for their screens to go beyond a home appliance and enhance their interior design. The Frame perfectly converged these trends to offer consumers a blend of form and function, leading to rising sales for the lineup.

Innovating picture quality and keeping up with consumer trends drive Samsung to continually enhance each new iteration of The Frame. In 2020, Samsung added QLED picture technology to deliver more vibrant images. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings, so that viewers can fully enjoy optimized pictures and videos. In July 2021, Samsung launched an 85” version, so it is now available in five different sizes (32″, 55″, 65″, 75″, 85″) to satisfy a variety of lifestyles and home spaces.

The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year’s model, adding elegance of space with frame-type bezels available in various colors. Users can choose a customizable frame — white, teak, or brown flat-style bezel, and white or brick red beveled chamfer-style bezel.¹ The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released studio stand.

Curated Content Through Strategic Partnerships in the Art Store

Aside from its unique and modern design, a focal point of The Frame is the Art Store — its proprietary art subscription platform. When users are not watching content on The Frame, they can use Ambient Mode to choose works of art from the Art Store’s vast library of paintings and photographs to put on display — this way, the screen does not have to be a blank canvas interfering with interior design, but an element that enhances it.

The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store’s collection to encompass unique artworks from up-and-coming creators all over the world such as Magnum Photos, a global photojournalist group, and most recently, the leading art photography maison YellowKorner, to offer vibrant artwork that takes advantage of The Frame’s QLED picture quality. With AI-based curation, the 2021 version of The Frame analyzes consumers’ patterns and tastes and recommends new artwork.

The 2021 version of The Frame offers significantly increased storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery.

For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com.

¹ The Chamfer style bezel is available only in 55″ and 65″

Palani Mohan is an award-winning photographer who holds the view that if you slow down and look around you, you will find “small, beautiful miracles that take place all the time.”

Samsung Newsroom spoke with Mohan about his experience as a photographer and his collaboration with Samsung on The Frame.

Life Through a Camera Lens

▲ Photographer Palani Mohan, Katie Barget for TEDxSydney | CC BY-NC-ND 2.0

Mohan photographs a variety of subjects, from his famous pictures of eagles on the outskirts of Mongolia, to the various shades of Hong Kong, and just about everything else in between.

Many of Mohan’s projects have led him to travel around the world, visit new places and meet new people. Before the pandemic, Mohan spent as much as six months out of the year on the road for work. Now, however, he spends a lot more time staying in one place.

▲ Man and Eagle over tall grass (2013)

Mohan says he hopes that, when people look at one of his photographs, they get the same feelings of awe as if they were standing right beside him when he took it.

“Most, if not all, of the time when I’m taking my photographs, I am alone, especially when I’m doing landscape work,” he comments. “So when people look at my images on the screen, or in a magazine or print, I would like them to feel like they’re standing where I stood and seeing what I saw when I made that image. If they can do that, I’ll be very happy because my job will be done.”

On The Frame, viewers can experience Mohan’s stunning work in premium, QLED picture quality that brings photos to life. When viewing his work on The Frame, Mohan says, “I hope [viewers] see what I see. I hope they look at my work and see what a magical place this world is.”

▲ Hong Kong through the clouds (2016)

Technology Shines a Light on Detail

An interesting aspect of Mohan’s work is that a large portion of it is black and white. Whereas other photographers may focus on the colors in a scene, Mohan often removes the color to let viewers focus on other aspects of the subject.

▲ Water Dragon (2019)

Art and technology have already been intersecting for some time, with technology being used as a medium for both creating and viewing artworks. And innovations such as The Frame are bringing the two even closer together, making pieces more accessible and opening a world of new possibilities for producing and showcasing art. And this is especially true for artists like Mohan who value attention to detail very highly.

▲ Golden Eagle (2013)

“The Frame gives viewers the chance to look at a piece of art as the artist wants them to view it,” Mohan says. “It feels so real, viewing images on The Frame. It changes the interaction you have with the artworks you look at. You see all the details and tones – you can walk up and see the work as the artist really intended.”

It is the quantum dot technology in The Frame that gives it its spectacularly vivid display, and that delivers the finer detail that illuminates texture and contrast. “Attention to the minute details is very important to me. I place huge importance on the quality of my work, the tones reflected and how the visual image is presented. This is a huge part of what I do,” Mohan relates. “I go to extraordinary lengths as far as the quality of the final image, and I believe Samsung and The Frame do exactly that too. The screen resolution on The Frame is out of this world – simply unbelievable. And I think it’s a wonderful marriage when you have an artist who also puts quality above everything else. When the two meet, the result is magic.”

Palani Mohan’s work is available in the Art Store on The Frame now, and 14 new pieces will be available from late November.

As a pioneer of Korean abstract painting, Kim Whanki created his unique and characteristic art with refined, formative expression that is based on Korean lyricism. He was recognized for his artworks in centers for modern art that include Paris and New York.

Samsung Electronics has been partnering with Whanki Museum since 2018 to introduce a range of Kim Whanki’s artworks to global customers and provide easier access to Korean modern art.

Samsung Newsroom reached out to Whanki Museum curator Min-A Sung to talk about how art can serve as a medium for both communication and empathy.

Fostering Artistic Energy and ‘Art For All’

▲ Exterior view of Whanki Museum

Whanki Museum, established in 1992, creates a variety of artistic and cultural content through the research, exhibition and publication of the work of contemporary artists. The museum also provides educational programs and seeks to embody the philosophy of ‘Art for All’ by running a range of programs that expose disadvantaged groups to art and culture. “Whanki Museum will become an open venue for facilitating communication and building empathy based on artistic energy,” says the museum representative. “The partnership with The Frame Art Store provides increased opportunities for us to share our culture and art.”

▲ Inside Whanki Museum

How Samsung Communicates With Global Consumers Through The Frame Art Store

The museum representative also mentions that the ways people consume art are changing. “Art now influences our day-to-day lives,” they say. “In order to keep up with these shifts, we need to introduce new ways for people to experience art, and try to partner with experts to combine art and IT technology.”

▲ Morning Star, 1964

The representative adds that they have high hopes for the collaboration between the museum and Samsung. “Vivid color and contrast, which deliver a refined sense of rhythm, are key aspects of Kim’s artistic style,” they say. “The Frame’s QLED 4K display is the perfect medium for his work to be showcased to viewers around the world.”

With Quantum Dot technology that allows more than a billion colors to be displayed at 100% color volume, The Frame allows artistic intent to come through vividly on a bright screen with accurate color reproduction.

Master KIM Whanki’s Artistic Vision Realized on The Frame

Whanki Museum has introduced ten of Kim’s major works to The Frame Art Store since 2018. This has allowed users to enjoy major works such as Deer and Eternity Song, as well as a variety of pieces that were not easily accessible to the public before.

▲ 12-V-70 #172, 1970

In addition to displaying Kim’s artworks, The Frame Art Store also provides background information on the pieces. “The curatorial department has created descriptions for each artwork to provide resources that deliver a range of perspectives and introduce Kim’s artistic vision to more people,” relates the representative. “We hope the detailed explanations provided by Whanki Museum will help users experience the pieces in vivid and stunning quality, just as though they were viewing them in a gallery.”

The Frame Art Store offers a comprehensive, ever-expanding collection of artworks to satisfy customers’ needs and match any environment or atmosphere. Its catalog now includes around 1,500 artworks from a range of periods and styles that were sourced from 40 famous museums and galleries and are displayed in exceptional 4K resolution.

Founded in 2006, YellowKorner is a leading art photography maison headquartered in France, operating a network of more than 130 galleries worldwide across 25 countries globally. It offers more than 3,000 limited-edition and certified prints in collaboration with some of the world’s leading artists of this generation.

Through the partnership, The Frame will offer an extensive collection of photographs curated by YellowKorner, allowing viewers to discover and experience the magic of photography in a way that has never been possible before. The Frame will also be displayed in some YellowKorner’s art galleries in France, where customers will be able to discover The Frame and get the possibility, through a QR code, to have information about The Frame.

Additionally, Samsung and YellowKorner will partner with renowned and emerging artists to hold exhibitions in Paris with the goal of democratizing art photography. Both websites, Samsung and YellowKorner will indicate details, where visitors will be able to deep dive into the partnership, the iconic Lifestyle TV and its leading art platform, the Art Store, where some YellowKorner artists present.

The Art Store currently has over 1,500 works of art from more than 600 artists in 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Albertina Museum in Vienna, the Hermitage State Museum in Saint Petersburg, the Prado Museum in Madrid, the Tate Modern in London, the Van Gogh Museum in Amsterdam and LUMAS.

“The partnership with YellowKorner signifies the increasing presence of The Frame’s Art Store as one of the leading art platforms around the world,” said Jongsuk Chu, Executive Vice President and Head of Europe Office at Samsung Electronics. “We hope that this partnership will continue to provide our consumers an easy and accessible point of entry to experience their favorite artwork.”

The Frame is Samsung’s award-winning lifestyle TV, which transforms the everyday living space into an art gallery with stunning works of art from the Art Store. The 2021 version builds on The Frame’s iconic design, offering an even slimmer bezel of 24.9mm, mirroring the depth of a traditional picture frame and allowing the viewers to focus on the artwork itself.

The Frame portfolio is available in seven screen sizes, ranging from 32” to large 85” models. Taking advantage of industry-leading QLED 4K picture quality, The Frame also uses a Brightness Sensor to detect the surrounding light conditions and automatically adjusts the screen’s brightness and color tone to provide astonishingly vibrant pictures while displaying the artwork as it was intended to be seen.

For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com.

Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.

* The images in the article have been edited for illustration purposes.

In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries.

Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors

“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”

Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?

A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the decor, becoming an aesthetic element in their own right – all with simplicity and lightness.

Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?

A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.

Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel

“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”

Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favorite travel experiences. What do you think about The Serif with which you can view your own media and memories?

A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.

Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?

A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.

Q: Lola – what is your favorite thing about The Serif?

A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.

Kyal & Kara, Australian Renovators Who Like to Think Outside the Box

“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”

Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?

A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.

Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favorite features of the TV?

A: The two standout features for us are the TV’s thin, streamlined design and the customizable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.

Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?

A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.

Tip 2: find your inspiration. From color palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.

Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style

“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”

Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?

A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!

Q: What about The Frame? What do you like most about it?

A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.

Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior

“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”

Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?

A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.

On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.

Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?

A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.

For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.

* The influencers featured in the article are Samsung’s paid influencer partners.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”

Admire the Louvre’s Treasures From Your Own Home

By entering into a partnership with the Louvre,¹ Samsung offers all The Frame owners a chance to explore the most visited museum in the world through forty pieces of artwork and photographs. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

Ultra-Slim Design and Exceptional Picture Quality

The Frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak and brown) and bevelled (available in white and brick red).²

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent³ cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand.⁴

In addition to its gallery-ready design, The Frame provides a vibrant 4K⁵ QLED picture quality powered by Quantum Dot Technology that allows 100% color volume, immersing viewers in a world of rich and realistic colors.

For more information on Samsung’s lifestyle TV products, please visit www.samsung.com.

About the Musée du Louvre

Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.

More information on www.louvre.fr.

¹ Through 30 June 2023

² For the 55 and 65-inch models

³ Comes with one 5-meter cable; 15-meter cable available separately. Available for the 43, 50, 55, 65 and 75-inch models.

⁴ Sold separately.

⁵ The 32-inch model is in QLED Full HD.

The Louvre has a fascinating and rich history; a former royal palace, it has been a cornerstone of French history for over eight centuries. Open to the public since 1793, the Louvre’s collections are among the finest in the world, spanning several thousands of years and regions of origin from America to the borders of Asia and beyond. Divided into eight departments, it houses some of most recognizable art pieces in the world, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

Samsung Newsroom spoke with Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships at the Louvre, to learn more about what users can expect from this exciting partnership.

▲ Pyramide et Palais du musée du Louvre (2021) by Nicolas Guiraud

LFH (Louvre From Home)

Due to the COVID-19 pandemic, everyday life has been flipped on its head. The arts and entertainment were among the industries hardest hit, but that didn’t stop the public’s yearning to enjoy cultural pursuits. In order to allow people to still be able to experience its collections, the Louvre sought out new and innovative method of sharing art including uploading its entire art collection online.

According to Le Touher, this has been a crucial step in making sure the Louvre accomplishes its main mission of sharing art with as many people as possible. “It is important to share knowledge on as many of the artworks preserved at the Louvre as possible,” highlighted Le Touher. “We believe this online platform, which presents thousands of our artworks, is useful not only to art historians and researchers, but also art lovers.”

▲ Mona Lisa (1503-1519) by Leonardo da Vinci

Samsung and the Louvre’s partnership is in line with the goal of bringing artwork closer to art fanatics around the world thanks to Samsung TVs’ pristine picture quality and lifelike images. The Frame is known for its ability to display images that look remarkably like physical prints and paintings, with the screen’s signature Quantum Dot technology making colors more vibrant and contrast sharper. “We were impressed by the features offered by The Frame and were interested in the idea of bringing art into peoples’ homes as well as making it more accessible,” noted Le Touher.

As an iconic structure itself, photos of the Louvre itself are also available, bringing Parisian chic directly to you so as to bring the entire Louvre experience to your home. The Art Store provides access to an expansive range of artworks from world-renowned galleries and museums directly to your home, elevating any living space.

Find Your Inspiration

The Louvre has cemented itself as a place of inspiration for artists and art-enthusiasts alike. “The greatest architects, painters, sculptors, and craftsmen not only imagined and embellished the palace, but also lived, worked, and exhibited their work at the Louvre for over three hundred years,” said Le Touher.

In September, the Louvre opened its latest exhibition dedicated to Greek art. This project highlights the cultural, historical and artistic links between France and Greece in the 19th century and shows how the rediscovery of Greek antiquity changed the European view of Greece.

Thanks to The Frame’s ever-growing library of art some of that inspiration can now be yours too. There are 40 pieces of artwork from the Louvre and photographs of the iconic building, available on the Art Store today.

▲ Le Sacre de Napoléon (1806-1807) by Jacques Louis David

“Our selection of artworks from the Louvre include great masterpieces, such as the Liberty Leading the People, and the Grande Odalisque,” noted Le Touher. “We also want to promote lesser-known paintings that are important and meaningful in art history.” The Louvre and the Art Store partnership has, for example, added the painting Deux chiens de chasse liés à une souche (1548) by Jacopo Bassano, a monumental piece as the first animal portrait in Western painting, albeit less known than works such as the Mona Lisa.

“We are proud to be part of the partners highlighted in the Art Store,” affirmed Le Touher. “Thanks to Samsung’s technology and innovation, we have the opportunity to give people the impression of having a reproduction of their favorite work at home. Obviously, this does not replace a visit to the museum but we strongly believe it can bring inspiration and joy to many homes.”

Samsung Electronics and the Museo Nacional del Prado have partnered to offer an all-new multimedia experience for the visitors of the Prado Museum, offering crisp and vibrant audiovisual content from the Museum in the Jerónimos Terrace using Samsung’s The Terrace. Visitors to the Museum can now view a selection of the Museum’s stunning audiovisual content while enjoying a break during their visit to the art gallery.

Samsung The Terrace that is specifically designed to bring the full indoor entertainment experience outside has been installed on the terrace of Café Prado—a free access space next to the entrance of the Jerónimos Terrace.

Designed with weather in mind – with an IP55 rating, The Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings. The Terrace also offers a crystal-clear display to increase visibility in all sorts of outdoor conditions. It provides a brightness level of 2,000 nits, ensuring that users will be able to enjoy content in vivid picture quality, even in broad daylight.

Since 2013, Samsung has been a technological partner of the Prado Museum. Through the partnership, the companies have developed different initiatives and multimedia proposals to bring art to the wider public.

Samsung’s lifestyle TV The Frame is known for its ability to recreate images that look remarkably like physical prints and paintings, with quantum dots in the panels making colors more vibrant and sharpening contrast. The Frame has been offering curated selections since 2017, with the Art Store providing access to an expansive range of artworks from a host of eras and contributions from world-renowned galleries and museums.

Under its monthly theme of ‘Wild and Free’, the Art Store is featuring world-renowned photographer Tommy Clarke, whose aerial photography transports viewers to scenic, dreamlike destinations. Samsung Newsroom sat down with Clarke to learn about his creative journey and his work.

▲ Bamboo Parasols (2019)

The View From Up Here

Ever since he first picked up a camera, Clarke knew that photography would allow him to capture his artistic vision in a way no other medium could. “I found I could most easily capture what I wanted to with a camera,” he says. “Plus, I’m able to have my camera with me at all times!”

And Clarke’s preference for aerial photography has led him all over the globe, from Miami Beach to Iceland, as he searches out interesting scenes to capture. “From there it becomes about whether I can get a helicopter or plane over the area,” he relates. “When the stars align, I pack a camera and go.”

Rather than orchestrate a scene, Clarke prefers to capture what’s naturally going on beneath him, flying high enough so that people aren’t looking up at him, but low enough so that he can capture those important details.

▲ Tommy Clarke

Capturing Incredible Colors Around the Globe

For Clarke, color is a vital element when it comes to getting the perfect shot. “The colors may be the most important part of my photos. It’s what first catches the eye and it’s why my photos hang on walls around the world,” he says. “Capturing incredible colors – be they from sand bars in Australia, or colorful beach towels in Saint Tropez – is what gives my photos their beauty.”

And technology plays a huge role in ensuring those colors are accurately reflected. On The Frame, which produces 100% color volume thanks to quantum dot technology, colors have a lifelike quality that truly communicates the artist’s intent. “I am used to world class printers and museum quality paper, so when I first saw my images on The Frame, I was blown away,” he notes. “The colors pop in the same way they do in a physical print.”

▲ Playa Shoreline (2015)

Redefining Norms

With technology like The Frame’s QLED display now available to him, Clarke says his craft is shifting. “I’d be willing to put on a fully digital exhibition now. Technology like The Frame gives me full faith that my images will be displayed exactly as I want them to be,” he says. “Given the choice of doing an exhibition with five screens on the wall showing images on rotation, or printing and framing forty images, I’d go for The Frame every time.”

What’s more, with The Frame users have access to an ever-growing library of art unlike any other. In Clarke’s opinion, “The best part about The Frame is that you don’t have to choose just one picture to hang on the wall. Often, people at my gallery are torn when deciding which picture to buy. But The Frame resolves this by allowing them to rotate the images they’re displaying.”

8 of Clarke’s pieces are available today on the Art Store and The Frame.

The Belvedere’s art collection includes works ranging from the Middle Ages to the present day. In the Baroque ambience of Belvedere Palace, the museum presents the world’s largest collection of Gustav Klimt paintings as well as prominent works from the periods of Viennese Biedermeier, Austrian Baroque, Vienna around 1900, and French Impressionism. Samsung’s The Frame is bringing a selection of 17 artworks by nine artists—the highlights from the collection—for viewing in the comfort of the home.

“Art needs strong partners. This project shows how fruitful it can be for all parties to have a cooperation between technology on the one hand and art and museums on the other. Together with Samsung, we are making it possible to make art more accessible to an international audience – and in doing so cementing our conviction that art is for everyone,” said Wolfgang Bergmann, CFO at Belvedere. “The trend towards digitalization and the possibilities that Samsung offers are of great benefit to us in this regard. Of course, there is no replacement for seeing the original. And the Samsung’s The Frame Art Store inspires people to do just that.”

“We are excited to provide globally renowned works of art in The Frame’s Art Store in partnership with the Belvedere,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Since introducing The Frame in 2017, Samsung has curated a diverse catalogue with artworks from all over the world for the Art Store. Through this collaboration with the Belvedere, The Frame users will be able to enjoy a unique experience from their own homes.”

With new artworks from The Belvedere joining the collection, The Frame now boasts a catalogue with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allowed users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.

▲ (From left) Michael Zoeller, Vice President and Head of CE Samsung Electronics Austria, Taeho Park, President Samsung Electronics Austria and Switzerland, Wolfgang Bergmann, CFO, Belvedere

In recognition of The Serif’s leading design, which was inspired by the letter ‘I’ and is even featured in the TV’s frame, the compilation below features The Serif in nine houses in different countries with different interior designs as a testament to the lifestyle TV’s ability to fit any aesthetic.

Take a look at the infographic below for a closer look and some insight from local Samsung TV experts into how The Serif is able to fit harmoniously into any interior and elevate its users’ everyday spaces.

▲ Still Life # 1 (Desert Oasis) 2018

Versatility is one of the greatest strengths of Samsung’s award-winning lifestyle TV, The Frame. Not only does it offer customization to fit any home décor and stunning QLED picture quality, but the Art Store also transforms the user’s display into a window to the world. With over 1,500 pieces to choose from, including world-renowned artworks like Vincent Van Gogh’s ‘Starry Night’ and partnerships with Magnum Photos, Etsy and a host of museums, the Art Store lets consumers embark on a premium virtual travel experience from the comfort of their home.

With July bearing the curation theme of ‘Summer Vibes’, Samsung Newsroom is introducing photographer Dean West, who travels across continents to take pictures that capture things like the intensity of the desert heat, the refreshing first step into a luxury pool and the feeling of the sun on a tropical beach. West strives to give viewers an escape from reality with his art, and always finds himself coming back to landscapes that are warm and bright – or, as he describes them, “the places you’d rather be.”

With West’s work perfectly encapsulating the theme of ‘Summer Vibes’, Newsroom spoke to the photographer about some of his top picks from the Art Store and why The Frame is the ideal platform for displaying his work.

▲ Pink Dreams #1, Miami Shores 2020

Showcasing Carefully Crafted Scenes With Quantum Dot Technology

Vibrant colors are a key aspect of West’s artfully orchestrated scenes. “When photographing a scene, I always try to capture the essence or the feeling of a place,” says West. “Color is one way of communicating that. For example, when capturing my pool scenes, the feeling I’m going for is that moment when you first take off your sunglasses – when the sun bounces off the walls into the glistening pool. A colorful array of swimsuits and sunscreen-soaked skin are made visible, and color plays a beautiful role in capturing that essence.”

▲ St Pete Beach, 2016

The Frame’s QLED 4K picture quality offers the perfect medium for West’s work to be showcased to thousands across the globe. Quantum Dot technology allows more than a billion colors to be displayed at 100% color volume, allowing West’s artistic intent to shine through on a bright screen with vivid and accurate color reproduction. The cutting-edge display technology analyzes every piece of each image and adjusts the contrast to give it an enhanced sense of depth and color for a stunning result every time.

“The technology used provides such a harmonious viewing experience that it has to be seen to be believed,” relates West. “The display’s ability to reproduce color and light is so good that photographers and viewers from around the world can’t help but express their admiration. On top of this, The Frame gives users from all corners of the globe quality access to works that they may otherwise never have seen. This alone is something I truly respect.”

West describes ‘art’ as a series of complex images that blend into a single idea. He adds, “Understanding light is at the heart of creating imagery that are vivid and bright. Any person can put themselves in the right place at the right time and capture something beautiful, but learning to blend complex images takes years to master. The keys are to be curious, do your research and make the time to create.”

▲ Eagle Rock Office, Los Angeles 2019

How Technology Is Making the Art World More Accessible

Technology plays a key role in expanding access to art. It provides a multitude of platforms on which work can be displayed and accessed by a broad range of users on different devices. And The Frame is one of those devices. “We’ve already seen how wonderfully the worlds of art and tech are merging,” West remarks. “Artists have always used the best tools available to them at the time, and they will continue to do so as technology advances.”

The Art Store provides access to an expansive library of artworks to appeal to every taste, mood or setting. This ever-growing collection features pieces from a wide range of eras, as well as contributions from 47 global partners and 626 artists so far.

Fifteen of Dean’s pieces are available today for display on the Art Store and The Frame.

Samsung Electronics’ award-winning lifestyle TV The Frame continuously transforms the space it’s in by offering users access to over 1,500 pieces of virtual art from some of the world’s most renowned artists, museums and industry tastemakers.

This month, the Art Store is highlighting those masterpieces that bring the most beautiful scenery found around the planet straight to your living room with its World Environment Day spotlight, a curated set of art pieces that feature breathtaking scenes from all over the world. One artist whose work is featured in this spotlight is Cody Cobb, a photographer who travels to some of the most remote places known to man to capture nature the way he believes it should remain: untouched.

Figure 1. In my “studio” which is in the landscape itself

Bringing the Beauty of Our Planet to More People

Cobb has worked in photography for the past 20 years, first as an artistic pursuit that began as a part of his digital illustration projects and subsequently developing to be his primary medium. He travels to remote places including the vast American West in order to find unique landscapes, natural formations and stand-out moments to capture. He spends much of his time working alone in order to allow for serendipity to lead him to the discovery of the exceptional scenes captured in his work.

▲ Death Valley (2015)

“I am not sure that I can turn off the part of my brain that is engaged when I am photographing,” noted Cobb of the ways he harnesses his camera to capture his unique view of the world. “I observe the world in a specific way, obsessively finding details and patterns. Sometimes I will happen to have a camera with me, and that’s when I am able to capture those observations. Photography is a natural extension of my way of experiencing the world.”

By bringing his works to the selection available to users on The Frame, Cobb hopes that people will be able to experience the world in the way that he is able to when he is taking photographs. “I would love for those who view my work to be transported somewhere else for a moment,” he noted. “I hope that they can experience the sense of stillness that I myself enjoy while shooting.”

Cobb also hopes that when a user takes in the incredible scenes he has been lucky enough to see firsthand, they are able to stop for a moment and appreciate the beauty of what they are seeing. “I hope that my artwork offers a nuanced way of experiencing nature,” he said. “I want these places to come across as mysterious and I hope that people are able to get lost in them.”

Experiencing the World Through The Frame

On The Frame, Cobb’s photos are displayed using nano-sized Quantum Dots which offer 100% color volume and bring over a billion shades of precise colors to users so that users can enjoy the artworks with the original color, detailing and texture intended by the artist. Users are able to experience the natural beauty of our planet just as it is, for what feels like a firsthand view of these amazing scenes.

▲ Parallel World (2017)

“The Frame is such a perfect expression of the cinematic visuals running through my head when I’m creating art,” noted Cobb. “I want my photos to feel alive and the technology powering The Frame allows for that. I also love that my fine art prints can exist on the same wall alongside the work I have available on the Art Store.”

Putting Nature First Thanks to Transformative Technologies

Having collaborated with The Frame’s Art Store since its early days, Cobb understands how important it is to bring art into peoples’ homes and how technology plays a pivotal role in doing so. He is grateful for transformative experiences The Frame offers as a digital platform for displaying art; “Thanks to The Frame, I now have a new audience and a whole new way of sharing my work,” he noted. “It is incredibly motivating.”

An ardent advocate for the environment and the protection of the spaces he captures, Cobb is now selling his work via NFTs (non-fungible tokens) on platforms such as Hic et Nunc as the form of digital currency they employ consumes much less energy than other platforms. For each NFT sale he makes, he is donating a portion of the proceeds to environmental preservation organizations.

Fifteen of Cody’s pieces are available on The Frame’s Art Store now, and two of his photographs are being featured as part of this June’s Environmental Day spotlight.

Samsung Electronics shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model, available in North America this spring, also includes a brand-new Beverage Center, which gives quick access to a water dispenser and an automatically-filled water pitcher. Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for cold beverages.

• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US consumers, more than 160 free channels¹ are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring.²

• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes.³

• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer⁴ feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life Including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.

The major technologies featured during Samsung’s press conference include the following:

• JetBot 90 AI+: Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.

• Samsung Bot Care⁵: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behavior. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.

• Samsung Bot Handy⁶: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColors application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

¹ 160 free channels for Samsung TV Plus are available for US users only. The Service availability may vary by region and product.

² Availability of MICRO LED will vary by region.

³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

⁴ Specific features available may vary by region and product.

⁵ Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

⁶ Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

During the event, Samsung declared its commitment to a more accessible and sustainable future and introduced its 2021 product range of Neo QLED, MICRO LED, and Lifestyle TVs.

Those who missed the live event can check out the First Look 2021 video in full below to make sure they are kept abreast of all the exciting announcements Samsung has made.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breathtaking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers a breathtaking visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breathtaking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace and The Premiere immediately upgrade the décor of any home.

For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/.

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

Samsung Electronics and UK design magazine Dezeen announced today the winners of the Dezeen x Samsung Out of the Box Competition.

Continuing the momentum of Samsung’s eco-friendly packaging introduced earlier this year in an effort to reduce its environmental footprint, the Out of the Box Competition is a global contest that ran from April 6 to May 29, 2020.

The competition challenged contestants to design innovative household items that can be created by repurposing the cardboard packaging that comes with Samsung’s Lifestyle TV portfolio, including products such as The Serif, The Frame and The Sero. Samsung’s eco-packaging, made from eco-friendly corrugated cardboard, allows easy recycling and also encourages upcycling for creative reuse.

The competition was free to enter for anyone over the age of 18, with prize money totaling $20,000. The contest received 1,554 submissions from 84 countries around the world after it was announced on Dezeen’s website.

The finalists were selected by a jury comprised of design experts from both Samsung and Dezeen, and the designs were judged based on the functionality of the item and its ability to seamlessly blend in with its surrounding spaces.

The winners of the competition are Sarah Willemart and Matthieu Muller, the creators of Endangered Animals, which serve as stools, small tables and toys in the shape of animals such as polar bears, sea turtles and rhinoceros.

“The design was intended to have an educational purpose to teach children about endangered animals,” said Sarah Willemart. “I am highly interested in upcycling, so I am so honored to be a part of this meaningful project.”

Samsung revealed not only the award-winning design but also the rankings of the other four finalists, from second place to tied-fourth as follows: a rocking horse, Rider; a stepped storage unit, Kibe; a facetted basket, Twist; and a versatile, modular storage table, Tessellate.

Beginning this month, Samsung will provide instruction manuals for replicating the award-winning creation from this competition and other select designs to help consumers upcycle and create household items from its eco-packaging. The instructional manual will be accessible via a QR code printed on top of the boxes.

“We are sincerely appreciative of all the submissions we received. There were so many fun and brilliant designs and we couldn’t be happier that our message of sustainability resonated with our customers,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to make an effort to not only develop powerful visual display solutions and TVs, but also create meaningful experiences for our customers to participate in.”

Find out about the 15 shortlisted designs here, and read about the top five finalists here.

For more information, please visit Dezeen’s website at www.dezeen.com and Samsung TV’s Instagram page (@samsungtv).

A new era of spatial design has begun. When choosing items to design their spaces, people no longer seek technical premiums, or blindly follow trends. People nowadays base their design needs in each individual preference and lifestyle, rather than being conscious of others. This goes the same for TVs. Now, users personally choose their TVs and place it in their homes in a way that best suits their lifestyles. In light of this, it was necessary to redefine and innovate the TV experience in order to design a TV that can intimately and harmoniously meld with individual lives.

This was TV

“TVs are always found in the same places.
It’s surrounded with various devices.
Wires are everywhere, uncontained, in disarray.
Their shapes and colors are identical.
Once installed, a TV takes root and becomes hard to relocate.
The biggest, most expensive TV is the best.
When turned-off, a TV adds nothing to the space.
Choosing a TV and interior design are two separate things.”

To bring innovation to TV design, we crossed off common stereotypes, one by one. Through this process, we were able to develop a TV design that alleviates user inconveniences, enhances essential functions, and harmonizes with any space.

The Next Innovation in TV – QLED

The QLED TV has unrestricted freedom in every aspect. Its viewing experience, as well as its installation method and location are all unconfined to any specific space or time. We ask ourselves why we have been stuck in restrictive and old interior design habits of placing a TV in the living room across from a sofa. By replacing a minor nuisance with innovative design experience, the QLED TV has become an objet d’art that elevates the ambience of its space regardless of being turned on or off.

360˚ Design Pushing the Boundaries of Space

Up until now, the back of a TV was an obsolete area in terms of TV design because it was not in view. However, with the idea of placing a TV in the center of a particular space in mind, all areas of the QLED TV have been intricately designed. Once you turn on the screen that can produce 100% color volume, the QLED TV becomes an even more dominant presence in its space.

Designing ‘Disappearance’

The German term ‘Kabel-Salat’ literally translates to a ‘Cable Salad’, which describes a messy bundle of tangled cables. These tangled cables are often seen surrounding TVs nowadays, and never fail to distract us from the surrounding space. The QLED TV features ‘Invisible Connection’, a transparent optical cable that has been designed to minimize any visual disturbances no matter where it is located near the TV. Furthermore, the ‘One Connect’ box allows the TV to perform various functions without connecting multiple cables to the TV itself. The nearly wireless QLED TV designs its surroundings with undisturbed tranquility.

A TV that Ascends above Space

Wall-mounted TVs always had wasted spaces behind them. The QLED TV’s ‘No Gap Wall-mount’ effectively minimizes the space between the wall and the TV, thereby creating a modern effect of a TV hovering elegantly and effortlessly close to the wall. The mount maintains a very slim profile, and the bracket inserts itself completely to the back of the TV, altogether elevating the quality of the design.

Stand Design that Reflects User’s Individuality

In addition to wall-mounts, the QLED TV brings your space to life in many other ways as well. With the ‘Studio Stand’, your TV will look like a work of art. The classic easel form allows the QLED TV to express a classical and luxurious aura. The ‘Gravity Stand’ is a metallic cone-shaped stand that has a finish akin to a stylish sculpture. Its contemporary look dictates the ambience of its space like a piece of installation art.

Designed for Your Space – The Frame

On average, people spend 4 hours a day watching TV. In other words, the TV is turned off for at least 20 hours. The design of The Frame has been conceived through the vision of a TV that is beautiful even when it is turned off. Throughout each day, The Frame acts as a precious piece of artwork and naturally dissolves into the everyday moments of our lives.

Two Modes, Two Roles

If there is one item that can dramatically affect the atmosphere of your home, it will undoubtedly be a picture frame. The Frame is the ultimate combination of a TV and a picture frame that embodies unique preferences and design lifestyles. The two modes, ‘TV Mode’ and ‘Art Mode’ can each display unique atmosphere. As you turn off the TV mode, the TV will shift into the Art Mode and act as an objet d’art that brings class to your interior design.

Creating a One-of-a-kind Space

The Frame can showcase splendid artwork and photographs of precious memories as if it were an actual picture frame through its 4K UHD picture quality and Brightness Sensor. The Frame also provides a wide array of content that the user can use to display images that best suit your décor.

The Frame is a platform that brings art to the comfort of your home. You will find a breathtaking collection of more than a hundred professionally-curated art pieces that span ten different genres by 37 artists in the Samsung Collection. Users can display artwork that has been personalized to the tastes of their home interior through The Frame, and conveniently access works of world renown artists with the help of the online art store’s curation.

The Frame also carries various UX designs that help users display their own photographs or artwork. You can choose a background color and utilize six different layouts to position your images in any way you like, and essentially design your very own TV.

A Frame by Frame Option for Your Home Decor

The Frame is designed to be undistinguishable in every way from an actual picture frame, and can blend seamlessly with any interior decoration. Its ‘Customizable Frame’ can easily attach and detach itself from the body, and can be purchased in Walnut, Beige Wood, or White, based on the needs and moods of your interior.

Package that Resonates with the Heart of The Frame

It’s only appropriate to take a unique approach in package design for The Frame considering the unique characteristics of its design. The typography design that beautifully captures the information of The Frame’s functions has become a piece of art itself.

‘Screen Everywhere’ is the future vision for Samsung TV. The QLED TV and The Frame are the manifestations of this vision. A TV that can be placed anywhere in the house and offer new experiences any time of the day. A TV that begins its journey with a user’s ever-changing lifestyle and advances toward new, sustainable values. This is the beginning of innovative TV design that transcends the limits of everything we previously perceived about the TV.