Samsung Electronics today announced Samsung Hospitality TV compatibility with AirPlay, allowing hotel guests to connect their iOS and iPadOS devices to the TVs in their rooms easily and securely.

Guests will be able to enjoy the convenience of watching their favorite shows and movies from popular streaming services, listening to personal playlists on various music platforms, viewing photos, practicing presentations, playing games and more on the TV in their room. By simply scanning a unique, on-screen QR code, guests can privately and securely connect their iPhone or iPad to the Samsung Hospitality TV.¹

Ensuring both convenience and robust security, no personal information is ever stored or saved and all information about paired devices is automatically erased upon guest checkout. This feature not only enhances the guest experience but also provides peace of mind regarding data privacy. Additionally, hotel managers and operators can easily update their management systems to enable AirPlay technology, simplifying the integration process.

The integration of Apple AirPlay is part of Samsung’s broader strategy to enhance the in-room experience for hotel guests while providing powerful management tools for hotel operators. Samsung’s latest hospitality TVs include LYNK Cloud and SmartThings Pro for enhanced connectivity, seamless management and improved guest experience.

“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “AirPlay allows both iPhone and iPad users to easily share their favorite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”

For hotel managers and operators, LYNK Cloud is a comprehensive cloud solution for Samsung Hospitality TVs that offers customizable content, remote device management and access to OTT entertainment. Equipped with an e-commerce platform, LYNK Cloud provides an in-room ordering system that offers guests interactive services such as booking hotel services, ordering room service, a digital concierge and more, all bundled in solution. With LYNK Cloud, hotel managers can also use insights to personalize content and experiences for hotel guests to create impactful promotional content across different rooms or properties worldwide.

SmartThings Pro brings enhanced connectivity to hotel managers, delivering more interoperability and security with IoT devices in their properties. Hotel IT managers can connect and control Samsung smart devices² throughout the hotel, such as Hospitality TVs, Smart Signage, air conditioning systems and more IoT devices³ through one efficient dashboard. The SmartThings Pro Dashboard enhances multi-unit management, device performance monitoring — all designed with scalability and developer-friendly integration in mind. To meet the diverse set of hotel partners’ needs, SmartThings Pro also offers customizable Application Programming Interfaces (APIs) for seamless integration with existing systems, and a customizable dashboard.

¹ Apple AirPlay will first be available in HBU8000 model and will be sequentially supported on other existing models.
² Available on Tizen 7.0 or later
³ IoT devices which support the industry’s latest IoT specifications, Matter and the Home Connectivity Alliance (HCA) can be connected to SmartThings Pro.

Samsung Electronics, the global number one digital signage provider for 14 consecutive years,¹ today announced that it has achieved ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications from the British Standards Institution (BSI) for its digital signage content management systems (CMSs). The three systems awarded with the certifications are the Samsung Visual eXperience Transformation (VXT) platform, MagicINFO and LYNK Cloud.

ISO/IEC 27001:2022 is the leading standard for Information Security Management Systems (ISMSs), which defines the various requirements that an ISMS needs to meet. As an extension of the 27001 standard, ISO/IEC 27701:2019 specifies requirements and provides guidance for establishing, maintaining and improving a Privacy Information Management System (PIMS) within the context of an organization.

▲ (Host) Alex Lee, Executive Vice President of Visual Display

“The protection of customer data and operations has become a fundamental requirement of the industry,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “Being awarded these certifications is indicative of our continued efforts to ensure our digital signage solutions are highly reliable and trustworthy platforms for customers.”

By obtaining these certifications, Samsung’s digital CMSs have further demonstrated their adherence to the highest standards in information security. The globally acknowledged certifications emphasize the importance of securely managing both company and customer data, focusing on principles like data integrity, availability and confidentiality, while also reaffirming Samsung’s commitment to upholding these standards consistently across all areas of digital signage operations.

“In an era where data security is paramount, standardized certifications provide businesses with the assurance and peace of mind they need when managing sensitive information,” said Dénelise L’Ecluse, Managing Director of Assurance for Continental Europe at BSI. “The ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications awarded to Samsung VXT, MagicINFO and LYNK Cloud systems exemplify the high level of security and trust these platforms offer to B2B customers.”

For Samsung’s signage and hospitality displays, integration with Samsung VXT, MagicINFO and LYNK Cloud ensures that they are globally certified for enhanced data security and enables safer day-to-day user operations. These solutions enhance the reliability and competitiveness of Samsung’s signage offerings across three different areas:

• Samsung VXT: A cloud-native CMS combining content and remote signage management on one secure platform. Designed with ease-of-use in mind, the all-in-one solution allows businesses to easily create and manage their digital displays. It streamlines operations with quick setup and recovery, while offering easy deployment, cost savings and minimal downtime during failures. Its VXT Canvas feature simplifies content creation, making it more intuitive and user-friendly​​.
• MagicINFO: A digital signage CMS for content creation, deployment and management. Its key features comprise real-time monitoring, big data analysis and robust security settings, including ISO standard compliance. These features make it ideally suited to content distribution, offering enterprise-level security and efficient management​​.
• LYNK Cloud: Tailored for the hospitality industry, this solution facilitates efficient content and device management for all hospitality displays. LYNK Cloud aids in remotely monitoring and managing device usage in guest rooms, enhancing hospitality in terms of both operational effectiveness and the overall guest experience​​.

For more information on Samsung’s CMS platforms, including Samsung VXT, MagicINFO and LYNK Cloud, visit www.samsung.com.

¹ Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q3 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signages (The LED Video Display History Report provides sales data for LED signages from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017).