Samsung Members is a pre-loaded app and all related activities that provide access to a variety of Galaxy-related news, benefits and community activities. Within the app’s community, highly active users who consistently share high-quality content and engage with others are selected as Samsung Members Stars (hereinafter “Members”).

At the July 2025 Samsung Members Connect, Members were among the first to get hands-on with the newly unveiled Galaxy Z Fold7, Galaxy Z Flip7 and the next evolution of Galaxy AI.

Through a series of curated programs, they captured and shared their real-time experiences — offering authentic insights with their local communities. Teaming up with influencers from #TeamGalaxy, Members co-created content that showcased the energy and excitement of the moment.

Their shared journey is now live on Samsung Newsroom. Let’s take a look.

Orientation Kicks Off Connections Between Members

The event commenced with a Members Orientation, where participants introduced their past activities within the Samsung Members community. Members overcame language and cultural differences, laying the groundwork for future collaboration.

▲ Samsung Members engaging and getting to know one another.

A Broader Experience Unfolds at Galaxy Unpacked 2025

One of the most anticipated highlights of the event was Galaxy Unpacked 2025, held in Brooklyn. Members attended in person, being among the very first to experience the Galaxy Z Fold7, Galaxy Z Flip7 and the latest AI innovations.

The event showcased Samsung’s vision for multimodal Galaxy AI — technology that understands user intent, responds seamlessly and delivers truly personalized experiences. It marked another step forward in Galaxy AI’s evolution into a trusted companion in everyday life.

▲ Members attending and experiencing Galaxy Unpacked 2025 firsthand.

▲ Members in a hands-on session with the products at the Experience Zone after Galaxy Unpacked 2025.

Samsung Members Stars Florencia Danloy (Argentina) said, “The Galaxy Z Fold7, which I first experienced in New York, featured a much slimmer and more refined professional design. I could immediately feel the difference the moment I held it in my hand.

Following Galaxy Unpacked 2025, participants visited the Galaxy Experience Space, where they engaged in hands-on activities featuring AI-based multitasking and Google Gemini Live — presented in creative ways inspired by Korean culture.

Sophia Hwang, EVP and Head of Retail team, Mobile eXperience (MX) Business at Samsung Electronics, said, “We hope you’ll take this opportunity to experience the innovation of our latest Galaxy products throughout the Galaxy Experience Space and share your insights with Samsung Members communities around the world.”

▲ Members exploring the Galaxy Experience Space.

▲ Group photo taken after EVP Sophia Hwang’s welcoming speech.

Members and #TeamGalaxy Shape Stories Together

The workshop brought Members and #TeamGalaxy together for a meaningful exchange of Galaxy knowledge and content creation insights. Drawing on their individual strengths, they collaborated on the next day’s group mission — discussing Galaxy’s new features, planning storylines and selecting key New York landmarks that would best capture their creative messages.

▲ Members and #TeamGalaxy planning their content shoot together.

An ‘Epic Tour’ With the New Galaxy Devices in New York

Set against the urban backdrop of New York City, the ‘Epic Tour’ offered Members a chance to creatively experience the Galaxy Z Fold7 and Galaxy Z Flip7.

From creatively reinterpreting Broadway posters using AI to capturing unique moments at city landmarks with FlexCam, Members brought their ideas to life. Each team worked on concept planning, real-time filming and editing — culminating in compelling content co-produced with #TeamGalaxy.

Samsung Members Stars Darshan Kiran Jaiswal (India) said, “The magic of Galaxy AI goes beyond editing — it truly feels like having a creative partner right in your pocket!”

▲ Members and #TeamGalaxy working together on their mission.

At the Gala Night, Members enjoyed a meaningful evening set to live jazz and framed by the New York skyline. Members viewed creative group photos co-created with #TeamGalaxy during the Epic Tour mission. A live vote selected the best shot, adding a fun highlight to the evening.

▲ Sharing the group mission photos from the Epic Tour at Gala Night.

Over four inspiring days, Samsung Members Connect 2025 gave Members a unique opportunity to dive deep into the Galaxy Z Fold7, Galaxy Z Flip7 and the next chapter of Galaxy AI. More than just a product showcase, it was a global platform for connection — strengthening the bond between Members and the brand.

For this exclusive event, Samsung designed various programs to ensure that participating Members could share their firsthand experiences of the new Galaxy products with the wider community. These Members were among the first to explore the upgraded Galaxy AI features and collaborated on exclusive missions with #TeamGalaxy, Samsung’s dedicated Galaxy influencers. Their real-time updates allowed Members in different regions to experience the excitement of the event as it happened.

Samsung Newsroom highlighted vibrant moments from Samsung Members Connect.

Members Orientation: A Hub Connecting Samsung Members Around the World

At the “Members Orientation,” Members from different countries gathered to share their unique experiences and journeys within the community. Exchanging insights on how they effectively utilize Galaxy devices and engage with others in their respective regions, Members from diverse cultural and social backgrounds connected through meaningful discussions and fostered deeper connections within the network.

▲ Members present their contributions during the networking session.

Galaxy AI Evolves With Greater Innovation

At Galaxy Unpacked 2025, Members had the exclusive opportunity to get a sneak peek at the newly unveiled Galaxy S25 series — powered by an enhanced Galaxy AI.

“It is truly an honor to participate in a global event hosted by Samsung. I was particularly impressed by how effortlessly I could summarize YouTube videos with just a single tap,” said Hyun-seo Chae, a Members from South Korea. “The ongoing evolution of Galaxy AI always exceeds expectations, and its groundbreaking advancements demonstrate limitless opportunities and possibilities.”

▲ Members experience the Galaxy S25 series at the Experience Zone.

Following Galaxy Unpacked 2025, Sung Chang, Executive Vice President of Marketing Team, and Minseok Kang, Head of Smartphone Product Planning Team, from Mobile eXperience (MX) Business at Samsung Electronics held a Q&A session to discuss key features of the Galaxy S25 series.

▲ (From left) Sung Chang and Minseok Kang from Samsung Electronics

Members Workshop: Samsung Members Stars and #TeamGalaxy Unite Through Galaxy

For the first time, Samsung Members Connect featured a unique collaboration between Members and #TeamGalaxy. These workshops provided Members with an opportunity to develop key influencer skills, helping them more effectively share their experiences using Galaxy devices with the global community.

During the workshop, Members and #TeamGalaxy fostered mutual growth by exchanging their strengths — deep Galaxy knowledge and content creation expertise, respectively. They actively discussed content themes and explored new features of the Galaxy S25 series to incorporate into their projects for the following day. Through these collaborative missions, Members in different countries had the opportunity to indirectly experience the Galaxy S25 series for two days.

“Engaging with #TeamGalaxy has allowed me to take my content to the next level and expand the reach of Galaxy-related content,” said Sebastián Sebas, a Members from Colombia.

▲ Members and #TeamGalaxy influencers collaborate on a filming mission.

An Epic Tour of San Francisco With Next-Level Galaxy AI

On the final day of the event, Members embarked on a tour of San Francisco with the Galaxy S25 series. Participants visited iconic landmarks in San Francisco and completed individual and group missions that showcased the advanced features of Galaxy AI. Using the upgraded AI capabilities of the Galaxy S25 series, Members captured dynamic moments, experimented with various camera modes, and creatively applied Galaxy AI to produce high-quality content for the larger community.

After an exciting day of exploration, the event concluded with a gala dinner and a Mission Awards ceremony — marking the successful completion of the four-day journey.

▲ The results of the collaborative Member missions

Samsung Members Connect provided a unique opportunity to be among the first to experience the Galaxy S25 series, a product line showcasing a new AI paradigm that will seamlessly integrate into users’ daily lives. Through various programs, the diverse Members exchanged their experiences and shared the excitement of Galaxy Unpacked 2025 to the wider community. Samsung looks forward to seeing how Galaxy AI will continue to drive endless innovation, enhance the daily lives of users and shape the future ahead.

Samsung Members Connect: Galaxy Fans Experience Galaxy AI in Paris

• Samsung invited 50 active Samsung Members from 18 countries to a Samsung Members Connect event in Paris.
• Members participated in the Members Workshop, visited Galaxy Unpacked 2024, and experienced new Galaxy products.
• Samsung showcased the Galaxy Health Ecosystem, including the Galaxy Watch Ultra, Galaxy Watch7 and Galaxy Ring, which provide personalized health insights.
• Members explored Paris using the new Galaxy products and features like Live Translate and FlexCam.

Samsung Electronics extended an invitation to 50 Samsung Members Stars from 18 countries around the world to attend a Samsung Members Connect event on July 10 (local time) in Paris, France.

Also known as Members, Samsung Members Stars are the most active users who engage in the global community on Samsung Members — a Galaxy app that provides users with the latest news, tips and support related to Samsung products, as well as a community to interact with other users.

The exclusive event featured a wide selection of programs including visits to Galaxy Unpacked 2024, new product experiences and a council session to give Members the opportunity to connect with Galaxy and its products. Samsung Newsroom highlighted some of the most memorable moments from the Samsung Members Connect event.

Members Workshop: Galaxy Tips by Members, for Members

The event opened with the Members Workshop — where Members shared their unique personal experiences, provided helpful insights from their respective cultures and interacted with other Samsung Members. The workshop proved to be an invaluable opportunity for Members from diverse cultural and social backgrounds to learn from and be inspired by one other. As result, many strengthened their connection with Galaxy as die-hard Galaxy Fans.

▲ Members presenting at a Members Workshop

▲ Members engaged in networking and socializing

Endless Possibilities of Galaxy AI in a Foldable

Members were excited to attend the highly anticipated Galaxy Unpacked 2024 showcase, arguably the highlight of the three-day event and clearly the moment that everyone had been waiting for.

“Galaxy Unpacked 2024 exceeded my expectations. I was thrilled to view the new Galaxy products from the Louvre, an iconic landmark,” said Micaela Morena, a Members from Argentina. “The combination of the Galaxy Z Flip6, Galaxy Z Fold6 and the new Galaxy AI features represent a significant advancement never seen before. I can’t wait to experience how all these revolutionary applications inspire my daily life!”

Hon Pak, SVP and Head of Digital Health Team, MX Business at Samsung Electronics, delivered a presentation on the Galaxy Health Ecosystem following the launch. During the session, he explained that Galaxy AI has been broadly applied across the Galaxy ecosystem to include the new foldables and wearables. The Galaxy Watch Ultra, Galaxy Watch7 and Galaxy Ring provide users with personalized health insights by monitoring various health metrics in close detail.

“I was impressed to see all the health metrics on the Galaxy Watch Ultra,” said Kevin Rombold, a Members from Germany. “My favorite feature was the Energy Score which helped me monitor my energy levels. I can see myself using this every day to build healthier habits!”

▲ Members at the Galaxy Unpacked

An Epic Tour of Paris With Galaxy AI

On the final day of the event, Members were treated to an epic tour of Paris which included an exploration of the city’s historic art and culture with the new Galaxy products. Starting from a museum, the Members explored Saint-Germain, Marais and other neighborhoods to take in France’s remarkable capital.

Members of various nationalities were able to communicate seamlessly in their own language by using Live Translate. With Auto Zoom, FlexCam automatically recognized subjects and took the best photos — helpings Members create memories in Paris.

Members received the Mission Excellence Award and shared a final farewell at a gala dinner that marked the end of the three-day tour.

▲ Members using Z Flip6 and Z Fold6

▲ Mission photos taken by Members using Z Flip6 and Z Fold6

The Samsung Members Connect event offered a preview of the impact that foldables and wearables equipped with Galaxy AI will have on users’ lives, health and other aspects of their daily routines. Galaxy engaged with Members on a global scale through various programs designed to strengthen the connection between Galaxy and its users. Samsung hopes that the advancements in Galaxy AI will continue to enhance the lives of Members and all Galaxy users.