The Samsung Members platform provides information on Samsung products and services while fostering a community for user interaction. Top contributors who consistently create high-quality content and actively engage with others are selected as Samsung Members Stars, helping strengthen connections between the brand and its community.

More than a product showcase, the event emphasized community-driven dialogue and the exchange of perspectives — empowering participants to shape their own Galaxy experience.

Galaxy Unpacked 2026: Unveiling the Next Era of Galaxy AI

Galaxy Unpacked 2026 was the highlight of the three-day program. Samsung introduced a more integrated and personalized Galaxy AI, emphasizing a true agentic AI experience, along with enhanced privacy and security and new features of the Galaxy S26 series and the Galaxy Buds4 series.

“It was incredible,” said Samsung Members Star Oksana Bykova (USA). “Samsung showcased Galaxy AI to expand everyday experiences, and Super Clear Call on the Galaxy Buds4 series was especially impressive.”

“I’m excited about the Privacy Display on Galaxy S26 Ultra,” said Samsung Members Star Gerson Manzanares (Nicaragua). “The way the screen automatically adjusts viewing angles to block prying eyes is truly ingenious.”

AMA Session: Going Behind the Scenes of Galaxy Camera Innovation

The Ask Me Anything (AMA) session was one of the most popular programs. Sungdae Joshua Cho — Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics — took questions and responded in real time.

The program included briefings and demonstrations of the Galaxy camera’s key technologies and features. Participants noted visible differences in brightness, noise and detail, highlighting how these advancements translate into meaningful user experiences.

Going beyond a Q&A, the session became an open forum for direct dialogue between participants and Samsung.

Explore SF: Capturing the City Through Galaxy

Another highlight was “Explore SF Your Way with Galaxy,” where participants explored the city using the Galaxy S26 series in their own ways.

With AI Eraser, they effortlessly captured San Francisco’s scenic views, while Super Steady delivered clear, blur-free shots even on the move. Participants shared these moments with their communities, extending their experiences and insights to a wider audience.

Beyond the Event: Carrying the Momentum Forward

Galaxy Community Connect 2026 centered on the Galaxy S26 series, offering participants opportunities to explore Galaxy AI throughout the event. In San Francisco, they reinterpreted and expanded the Galaxy experience in their own ways, fostering authentic connections.

Samsung will continue strengthening direct engagement with its global communities, aiming to enrich the everyday lives of Galaxy users around the world.

Samsung Members is a pre-loaded app and all related activities that provide access to a variety of Galaxy-related news, benefits and community activities. Within the app’s community, highly active users who consistently share high-quality content and engage with others are selected as Samsung Members Stars (hereinafter “Members”).

At the July 2025 Samsung Members Connect, Members were among the first to get hands-on with the newly unveiled Galaxy Z Fold7, Galaxy Z Flip7 and the next evolution of Galaxy AI.

Through a series of curated programs, they captured and shared their real-time experiences — offering authentic insights with their local communities. Teaming up with influencers from #TeamGalaxy, Members co-created content that showcased the energy and excitement of the moment.

Their shared journey is now live on Samsung Newsroom. Let’s take a look.

Orientation Kicks Off Connections Between Members

The event commenced with a Members Orientation, where participants introduced their past activities within the Samsung Members community. Members overcame language and cultural differences, laying the groundwork for future collaboration.

▲ Samsung Members engaging and getting to know one another.

A Broader Experience Unfolds at Galaxy Unpacked 2025

One of the most anticipated highlights of the event was Galaxy Unpacked 2025, held in Brooklyn. Members attended in person, being among the very first to experience the Galaxy Z Fold7, Galaxy Z Flip7 and the latest AI innovations.

The event showcased Samsung’s vision for multimodal Galaxy AI — technology that understands user intent, responds seamlessly and delivers truly personalized experiences. It marked another step forward in Galaxy AI’s evolution into a trusted companion in everyday life.

▲ Members attending and experiencing Galaxy Unpacked 2025 firsthand.

▲ Members in a hands-on session with the products at the Experience Zone after Galaxy Unpacked 2025.

Samsung Members Stars Florencia Danloy (Argentina) said, “The Galaxy Z Fold7, which I first experienced in New York, featured a much slimmer and more refined professional design. I could immediately feel the difference the moment I held it in my hand.

Following Galaxy Unpacked 2025, participants visited the Galaxy Experience Space, where they engaged in hands-on activities featuring AI-based multitasking and Google Gemini Live — presented in creative ways inspired by Korean culture.

Sophia Hwang, EVP and Head of Retail team, Mobile eXperience (MX) Business at Samsung Electronics, said, “We hope you’ll take this opportunity to experience the innovation of our latest Galaxy products throughout the Galaxy Experience Space and share your insights with Samsung Members communities around the world.”

▲ Members exploring the Galaxy Experience Space.

▲ Group photo taken after EVP Sophia Hwang’s welcoming speech.

Members and #TeamGalaxy Shape Stories Together

The workshop brought Members and #TeamGalaxy together for a meaningful exchange of Galaxy knowledge and content creation insights. Drawing on their individual strengths, they collaborated on the next day’s group mission — discussing Galaxy’s new features, planning storylines and selecting key New York landmarks that would best capture their creative messages.

▲ Members and #TeamGalaxy planning their content shoot together.

An ‘Epic Tour’ With the New Galaxy Devices in New York

Set against the urban backdrop of New York City, the ‘Epic Tour’ offered Members a chance to creatively experience the Galaxy Z Fold7 and Galaxy Z Flip7.

From creatively reinterpreting Broadway posters using AI to capturing unique moments at city landmarks with FlexCam, Members brought their ideas to life. Each team worked on concept planning, real-time filming and editing — culminating in compelling content co-produced with #TeamGalaxy.

Samsung Members Stars Darshan Kiran Jaiswal (India) said, “The magic of Galaxy AI goes beyond editing — it truly feels like having a creative partner right in your pocket!”

▲ Members and #TeamGalaxy working together on their mission.

At the Gala Night, Members enjoyed a meaningful evening set to live jazz and framed by the New York skyline. Members viewed creative group photos co-created with #TeamGalaxy during the Epic Tour mission. A live vote selected the best shot, adding a fun highlight to the evening.

▲ Sharing the group mission photos from the Epic Tour at Gala Night.

Over four inspiring days, Samsung Members Connect 2025 gave Members a unique opportunity to dive deep into the Galaxy Z Fold7, Galaxy Z Flip7 and the next chapter of Galaxy AI. More than just a product showcase, it was a global platform for connection — strengthening the bond between Members and the brand.

For this exclusive event, Samsung designed various programs to ensure that participating Members could share their firsthand experiences of the new Galaxy products with the wider community. These Members were among the first to explore the upgraded Galaxy AI features and collaborated on exclusive missions with #TeamGalaxy, Samsung’s dedicated Galaxy influencers. Their real-time updates allowed Members in different regions to experience the excitement of the event as it happened.

Samsung Newsroom highlighted vibrant moments from Samsung Members Connect.

Members Orientation: A Hub Connecting Samsung Members Around the World

At the “Members Orientation,” Members from different countries gathered to share their unique experiences and journeys within the community. Exchanging insights on how they effectively utilize Galaxy devices and engage with others in their respective regions, Members from diverse cultural and social backgrounds connected through meaningful discussions and fostered deeper connections within the network.

▲ Members present their contributions during the networking session.

Galaxy AI Evolves With Greater Innovation

At Galaxy Unpacked 2025, Members had the exclusive opportunity to get a sneak peek at the newly unveiled Galaxy S25 series — powered by an enhanced Galaxy AI.

“It is truly an honor to participate in a global event hosted by Samsung. I was particularly impressed by how effortlessly I could summarize YouTube videos with just a single tap,” said Hyun-seo Chae, a Members from South Korea. “The ongoing evolution of Galaxy AI always exceeds expectations, and its groundbreaking advancements demonstrate limitless opportunities and possibilities.”

▲ Members experience the Galaxy S25 series at the Experience Zone.

Following Galaxy Unpacked 2025, Sung Chang, Executive Vice President of Marketing Team, and Minseok Kang, Head of Smartphone Product Planning Team, from Mobile eXperience (MX) Business at Samsung Electronics held a Q&A session to discuss key features of the Galaxy S25 series.

▲ (From left) Sung Chang and Minseok Kang from Samsung Electronics

Members Workshop: Samsung Members Stars and #TeamGalaxy Unite Through Galaxy

For the first time, Samsung Members Connect featured a unique collaboration between Members and #TeamGalaxy. These workshops provided Members with an opportunity to develop key influencer skills, helping them more effectively share their experiences using Galaxy devices with the global community.

During the workshop, Members and #TeamGalaxy fostered mutual growth by exchanging their strengths — deep Galaxy knowledge and content creation expertise, respectively. They actively discussed content themes and explored new features of the Galaxy S25 series to incorporate into their projects for the following day. Through these collaborative missions, Members in different countries had the opportunity to indirectly experience the Galaxy S25 series for two days.

“Engaging with #TeamGalaxy has allowed me to take my content to the next level and expand the reach of Galaxy-related content,” said Sebastián Sebas, a Members from Colombia.

▲ Members and #TeamGalaxy influencers collaborate on a filming mission.

An Epic Tour of San Francisco With Next-Level Galaxy AI

On the final day of the event, Members embarked on a tour of San Francisco with the Galaxy S25 series. Participants visited iconic landmarks in San Francisco and completed individual and group missions that showcased the advanced features of Galaxy AI. Using the upgraded AI capabilities of the Galaxy S25 series, Members captured dynamic moments, experimented with various camera modes, and creatively applied Galaxy AI to produce high-quality content for the larger community.

After an exciting day of exploration, the event concluded with a gala dinner and a Mission Awards ceremony — marking the successful completion of the four-day journey.

▲ The results of the collaborative Member missions

Samsung Members Connect provided a unique opportunity to be among the first to experience the Galaxy S25 series, a product line showcasing a new AI paradigm that will seamlessly integrate into users’ daily lives. Through various programs, the diverse Members exchanged their experiences and shared the excitement of Galaxy Unpacked 2025 to the wider community. Samsung looks forward to seeing how Galaxy AI will continue to drive endless innovation, enhance the daily lives of users and shape the future ahead.

Unveiling Galaxy AI: A Momentous Experience

The highlight of the event was the first-ever unveiling of the Galaxy S24 series at Galaxy Unpacked 2024. Samsung Members Stars were some of the first to witness the groundbreaking device, complete with cutting-edge mobile AI features aimed to empower users in their everyday lives.

“For me, it was spectacular. From the moment we entered the venue, we were met with the Galaxy S24’s many innovations from Live Translate, Note Assist to Edit suggestion, the first-hand experiences with the new designs and various options, to even the announcement of what’s to come in the Galaxy Ring. It was all jaw-dropping,” exclaimed Neus Valles, a Samsung Member Star from Spain.

Samsung Members Stars were excited to get hands-on with the Galaxy S24 series and Galaxy AI in the “Product Experience Zone.”

Deep Dives Into Mobile AI Innovation

Samsung designed special educational sessions exclusively for Samsung Members Stars, covering topics like the Galaxy S24 series’ design story, Galaxy S24 101 and next-generation camera capabilities. These sessions provided valuable insights into the heart of Samsung’s mobile AI vision.

Using Galaxy S24’s Live Translate feature — a two-way, real-time voice and text translation of phone calls within the native app — Samsung Members Stars from different backgrounds seamlessly communicated and collaborated, demonstrating how Galaxy AI can help bridge language barriers and cultural divides. The Circle to Search feature, which allows users to obtain information by simply drawing a circle on a photo or video, further showcased the intuitive and convenient nature of Galaxy AI.

“I hope the new era of AI kickstarted by Samsung will help our lives become that much more convenient going forward,” shared a Samsung Member Star from Malaysia who expressed his excitement for what will unfold with Galaxy mobile AI.

Connecting the World Through AI

At the workshop, Samsung representatives and Samsung Members Stars came together to deep dive into the Samsung ecosystem and discuss the lives of Samsung Members. Both groups connected across the globe via messenger, using the Galaxy S24’s Chat Assist feature for clear, barrier-free communication.

Moreover, participants enjoyed a “San Jose Spot Tour” using the Galaxy S24 series to complete missions and explore various attractions in San Pedro Square Market, Santana Row, Santa Cruz, and more.

“We explored the streets of San Jose and took photos with the various murals as the backdrop. Using the Galaxy S24’s Generative Edit enabled me to add a personal touch to the photos which was an added bonus,” said Alex Cámara, a Samsung Members Stars from Mexico.

The event concluded with a gala dinner, celebrating the achievements of Samsung Members Stars and fostering a sense of community.

A Glimpse Into the Future of Mobile AI

Samsung Members Connect 2024 served as a powerful platform for Samsung Electronics to connect with its most passionate advocates and showcase the boundless potential of mobile AI. The event provided valuable insights into the future direction of Galaxy and reinforced Samsung’s commitment to creating a better Galaxy experience for everyone.

▲ #TeamGalaxy (left) and Samsung Members Stars (right) take a commemorative photo at Samsung Digital City in Suwon, South Korea.

On May 16, Samsung hosted an exciting event bringing together Samsung Members Stars and #TeamGalaxy in South Korea. Influencers from #TeamGalaxy and Samsung ambassadors, known as Samsung Members Stars, were invited from 15 countries¹ worldwide. The tour spanned four days for #TeamGalaxy members and three days for Samsung Members Stars. With the theme of “Connect,” the trip aimed to strengthen the bonds between the participants, the Samsung brand and Galaxy while creating an engaging and interactive space for everyone involved. Samsung Newsroom closely followed this exceptional event, which took place in Korea — the birthplace of Samsung and the global K-wave phenomenon.

Connect on a Deeper Level With Samsung and Galaxy

During the event, participants had the chance to experience the essence of Samsung at various locations across South Korea. They explored the Samsung Innovation Museum (S/I/M) in Suwon, gaining an understanding of Samsung’s management philosophy and rich corporate history. They also participated in programs at Samsung Digital City in Suwon, fostering deeper connections with Samsung at the brand’s headquarters. Notably, they had the opportunity to interact with developers and executives from different business units. Executive Vice President Joshua Sungdae Cho (Visual Solution Team) and Vice President Sally Hyesoon Jeong (Framework R&D Team) of the MX Business at Samsung Electronics shared insights on the camera and gaming performance of the Galaxy S23 series, respectively, and eagerly listened to participants’ feedback on the products. Participants also gained firsthand experience of Galaxy’s quality testing process through a tour of the Galaxy QA Lab at the Samsung Digital City.

▲ Executive Vice President Joshua Sungdae Cho (left) and Vice President Sally Hyesoon Jeong (right) of the MX Business share product insights with participants.

Connect With Creativity by Capturing With Galaxy

“Epic Film Festival,” the program organized to showcase the exceptional camera performance of the Galaxy S23 series, brought together global influencers in photography and videography. Participants exhibited videos captured using the Galaxy S23, with their unique themes and stories, during a film premiere on the final day. The program empowered participants to inspire and exchange ideas with others via their creative works. Throughout the three-day program, Samsung Members Stars engaged in daily photo quests and collaborated in teams to create short films. Both #TeamGalaxy and Samsung Members Stars participants actively engaged in social sharing activities, utilizing the excellent camera features of the Galaxy S23 Ultra (such as Nightography, 200MP, 10x Zoom, Portrait Mode, etc.) to capture every corner of Seoul. During the gala dinner on the final day, they had the chance to appreciate and discuss the final works. The event provided an opportunity to exchange creative inspiration, opinions and tips.

The best works from “Epic Film Festival” and Samsung Members Stars will be featured on Samsung Mobile’s global Instagram account (@samsungwithgalaxy).

▲ #TeamGalaxy influencer (left) and Samsung Members Stars (right) capture photos with the Galaxy S23 Ultra in Seoul.

Connect to the Gaming World With Next-Level Galaxy Performance

The gaming program was also jam-packed with exciting activities. Samsung Members Stars experienced the exceptional gaming performance of the Galaxy S23 series through a tutorial session led by professional gaming commentator GClef and an exhilarating Fortnite Mobile game showdown. Meanwhile, #TeamGalaxy gaming influencers engaged in a thrilling competition against Korean gamers. The gaming program reached its peak with the highly anticipated #TeamGalaxy vs. Team Korea Fortnite mobile tournament held on May 19. Team Korea, consisting of Samsung Electronics employees, and #TeamGalaxy gaming influencers formed three squads each and battled it out for the tournament title. These captivating on-site matches were broadcasted live on Samsung Mobile’s Twitch channel and shared with fans worldwide.

▲ #TeamGalaxy vs. Team Korea tournament (left) and Samsung Members Stars enjoy gaming on the Galaxy S23 (right).

#TeamGalaxy influencer Adhwan Kapoor (@iamahairyoldman, India), who attended the event, said, “It was great to connect with other creators, share inspiration and tips, learn about Galaxy and collaborate on content creation.” Samsung Members Star Kamil Jószczak (@kamil40013, Poland) said, “It was a lot of fun to meet and interact with Samsung employees and other Samsung Members Stars. It was also great to have the opportunity to voice our opinions to Galaxy’s hardware and software developers as well.”

▲ All participants gathered to enjoy the #TeamGalaxy farewell dinner (left) and the Samsung Members Stars gala dinner (right).

The #TeamGalaxy | Samsung Members Connect in Seoul proved to be a dynamic gathering where participants eagerly shared valuable insights and opinions. From exchanging creative inspiration to sharing tips about Galaxy, this event served as a vibrant platform for #TeamGalaxy and Samsung Members Stars to collaborate and strengthen their connection to the Galaxy experience. Thanks to the resounding success, the organizers expressed their enthusiasm to host more events like this in the future, driven by the goal of creating a better Galaxy experience for all.

¹ Samsung Members Stars from 15 countries (including Korea) and #TeamGalaxy from 9 countries (including Korea).