Samsung Electronics today announced a new partnership with The Forestias by MQDC — Thailand’s biggest property development project, combining forest with residences and commercial areas.

Through this partnership, Samsung will supply its state-of-the-art display technology, The Wall, to The Forest Pavilion located at the heart of the project in Bangkok to showcase the most immersive cinematic experience. The Wall is the world’s first modular MicroLED technology that delivers incredible definition, without restrictions to size, resolution, or form. This innovation enables a 360-degree theater in The Forest Pavilion that lets the audience enjoy a one-of-a-kind visual experience.

The Wall’s high-definition, MicroLED display measures 38.707m x 3.628m (126.99ft x 11.90ft) for a total surface area of 140.43m² (1,511.18ft²). The video screen is composed of 384 cabinets that are arranged in a line to produce one single 360-degree continuous image consisting of 4 sides, with a resolution of 46,080 x 4,320 pixels (or approximately 200 million pixels).¹

“This is one of the most exciting, world-class collaborations between leaders in novelty and sustainable living. I would like to congratulate all those involved for the strong partnership between Samsung Electronics and Thailand’s largest property development project — The Forestias by MQDC,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics.

Keerin Chutumstid, President of The Forestias by MQDC, said the strong partnership with global technology leader Samsung Electronics secures its commitment to achieving its vision. The Forestias by MQDC aims to develop the best sustainable and innovative housing projects under ‘sustainnovation’ for all well-being.

“The Forestias is a sustainable, innovative forested district under MQDC`s founding principle of ‘For All Well-being’ to benefit all life on Earth. Our ‘Chamber of Secrets’ is a world-class, 360° animated theater created by our main partner T&B Media Global Co., for our visitors to experience Thailand’s first community designed for health and happiness of nature, animals and humans. Samsung’s The Wall, a state-of-the-art MicroLED modular technology, enables The Forestias by MQDC to immerse visitors in an experience that feels as close to reality as possible,” said Chutumstid.

The ‘Chamber of Secrets’ is the highlight inside The Forest Pavilion which delivers an amazing wrap-around experience surrounding the viewer with vivid images in vibrant-yet-natural colors, enhanced by the cutting-edge innovation of The Wall’s industry-leading picture quality engine which delivers true-to-life imagery.

Samsung’s The Wall is the sole innovation in the 360° animated theater that helps convey a mesmerizing immersive experience showing The Forest Pavilion, which currently functions as the sales gallery and will soon be transformed into a shared learning center for its residents.

(From left) Ruedeekorn Onsawat, Senior Vice President of Marketing, Magnolia Quality Development Corporation Limited., Apirada Puapornpong, Head of Display Business at Thai Samsung Electronics, Jennifer Song, Executive Vice President of Consumer Electronics at Thai Samsung Electronics, Keerin Chutumstid, President, Magnolia Quality Development Corporation Limited

About The Forestias

The Forestias is the “Enchanted Community District in The Forest”, the world’s first project where nature, animals, and people live together in a healthy, high-quality environment. The 398-rai district at Bangna-Trad KM7 addresses the world’s social and environmental challenges with ecofriendly utilities and extensive green spaces and forest. Amenities include residential projects, a business district, a 6-star boutique hotel, a community and family center, movie theaters, shops, restaurants, offices, a medical and healthcare center, an innovation center, a community area, a museum and learning center, and an extensive forest ecosystem. For more information, visit www.theforestias.com.

¹ Exact amount of pixels is 199,065,560.

Samsung Electronics is today announcing the launch of an open call competition in collaboration with Niio, a premium platform for new media art. Now open for entries from nascent, emerging and established artists, the Samsung The Wall x Niio Art Awards aims to discover the most inspiring digital art from around the world. Entrants will compete for a chance to be exhibited internationally on Samsung’s The Wall, the highest quality, large form factor 4K Micro LED digital art canvas, and qualify for up to $15,000 in cash prizes. The competition will culminate in summer exhibitions at ten showcase locations including Korea, Singapore, the United Kingdom and the United States. 

The first-prize winner of the competition will be invited to attend the unveiling event of their winning entry at Samsung’s The Wall showroom in May. All winners will be selected by a panel of renowned experts in visual art. When assessing each submission, the judges will be looking for artworks that display artistic and conceptual excellence, including creativity, originality and detail. 

“Samsung is always exploring new ways to make premium content as impactful as possible and take users’ experience to the next level,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “This open call, in partnership with Niio Art and its global community of leading artists, celebrates the latest and greatest talent in digital art and provides the art community a meaningful platform on which its artistic creations can be showcased. The competition will also play a major role in heralding the next generation of display experiences – all brought to life on the awe-inspiring The Wall.” 

“In today’s connected world, artists rely on digital tools to tell their stories. We are thrilled to partner with Samsung to offer artists everywhere a chance to share their creations on the most iconic and exquisite large-scale canvas there is,” said Rob Anders, CEO of Niio. “Moreover, our plans for the synchronized, global unveiling of the winning artworks in May will change the way digital art is experienced in the world.”

Niio inspires people everywhere by providing seamless access to premium video and new media art through its state-of-the-art technology and curated distribution platform. Niio’s platform now empowers a growing network of over 4,000 artists and art partners from over 70 countries to self-publish media art; the published artwork can then be borrowed or acquired to be viewed on high quality connected display devices anywhere in the world.

Now available globally, The Wall represents the latest application of Samsung’s modular MicroLED technology which can be custom-tailored to any size and aspect ratio, immediately enhancing the aesthetic of any space.

To learn more about the open call, artists can visit https://www.niio.com/get/the-wall-open-call/ and enter their artwork, as well as find submission details, specification requirements, rules, important dates and prizes. And to discover The Wall, please visit: https://displaysolutions.samsung.com/led-signage/the-wall.

About Niio

Niio is reimagining the way humans interact with art in their everyday lives. Underpinned by a robust technology platform that powers the ‘digital art’ ecosystem, Niio has amassed a global community of leading artists, galleries and institutions who store and publish the largest catalogue of the finest moving image art in one place. By enabling seamless access to premium digital art on any screen, anywhere, Niio is unlocking an entirely new form of media consumption: digital art, on demand.