Viewers around the world have come to expect more from their TVs. Today, people don’t just flip through channels but also use TVs to access streaming services, workout routines and social media. They even connect their home appliances to their TVs, expanding what used to be a viewing device into the centerpiece of a smart home ecosystem.

These new experiences require open collaboration with service providers and greater compatibility with a plethora of devices. So 10 years ago, Samsung’s Visual Display Business made the bold decision to forgo its tried-and-true closed operating system (OS) and create an open one. That open OS is Tizen.

▲ Since its launch in 2015, Tizen has become a dominant OS for smart TVs.

Hundreds of millions of TVs now feature Tizen, which is poised to bring more artificial intelligence (AI) features into the fold.

Five developers from Samsung Electronics’ Visual Display Business recently shared behind-the-scenes stories with Samsung Newsroom about how they revolutionized the TV experience. Kwangsub Byun, Jeongsik Cheon and Youngsoo Kang helped the transition to Tizen a decade ago. Sunyong Jung and Seoyoung Hwang currently fine-tune Tizen for Samsung’s TVs.

▲ (From left to right) Youngsoo Kang, Jeongsik Cheon, Kwangsub Byun, Sunyong Jung and Seoyoung Hwang

New Wine, New Wineskin

First deployed in 2011, Orsay was the stable, proven OS that Samsung used for its TVs. As a closed platform, Orsay followed the traditional TV model — focusing on effectively handling signals from each physical input with additional services largely depending on features planned, designed and programmed prior to shipment.

A closed operating system is completely owned and controlled by its primary developer testing, maintenance and quality management easier. But this very exclusivity makes it hard for external players to make contributions.

▲ The evolution of Samsung’s TV operating systems

In contrast, the source code in an open operating system is available to the public and can be more freely modified and distributed. This makes it easier to attract third-party developers as well as create and share development tools.

Tizen is an open platform, running on open-source software. This openness was the main reason Samsung decided to make the switch, explained Byun.

“The concept behind Tizen was to bring in various outside developers and expand the ecosystem,” he said. Rather than imagine and create each and every new TV experience, Samsung would commit to its philosophy of open collaboration.

▲ Youngsoo Kang explains the differences between Orsay and Tizen.

Another difference between the two operating systems is the mode of processing, Kang explained. Tizen is capable of carrying out multiple operations simultaneously, whereas Orsay only handled one task at a time.

Kang used a transportation analogy to explain the difference. Orsay is like a bus that many people share, even though each passenger has a different destination.

“Each person boards the bus with their luggage,” he said. “When one rider encounters a challenge, everyone on the bus is affected.”

Tizen, on the other hand, is more like a road that people travel on in their own vehicles.

“Everyone has their own ride,” Kang continued. “If one driver has a problem, it doesn’t affect the other drivers on the road. Each driver can solve their own problems.”

For a smart TV — which must be flexible enough to meet customers’ varied needs — he said Tizen’s multiprocessing capabilities make it a more efficient choice.

“I wondered why we had to take such a tough path when our TV business was doing well with Orsay. But looking back, Tizen was the right way.”
– Youngsoo Kang, Visual Display Business, Samsung Electronics

A Leap of Faith

Buy-in was one thing, but execution was another. A fundamental change such as an OS switch is no small endeavor. Tizen’s multiprocessing design presented several technical complications, and having to comply with open standards added to the challenge. The team was under significant pressure.

“We knew there would be no turning back,” said Byun. “And we were all in. We were going to apply Tizen to all our models, not just some of them.”

Compared to the development of Orsay, not only were processes such as coding, testing and quality checking totally altered, but the sheer number of people involved in the project increased as well. Many of them worked in different time zones.

Yet, there were also advantages to changing to an open-source platform. For one, the work proceeded faster with each step.

“When developing Orsay, developers had to generate lines of code one by one and wait for hours to run simulations,” he added. “Working overnight was a daily routine. We told each other that it was like working with a stone ax.”

With open-source modules and development tools to work with, building Tizen for Samsung TVs became a faster process.

▲ (From left) Orsay developers Youngsoo Kang, Jeongsik Cheon and Kwangsub Byun

To maximize the advantage of an open-source platform, the Tizen team focused on creating a streamlined environment for the developers, publishing the application programming interface (API) and using open standards.

The developers also made efforts to distribute software development kits (SDKs) while opening resources to make the architecture and licensing more accessible. As a result, Samsung Smart TV users now enjoy a wealth of external apps — such as Netflix, Spotify and Apple TV — in addition to Samsung’s own services.

“The transition to Tizen was like breaking out of our shells,” said Kang, one of the more senior developers. “Sometimes I wondered why we had to take such a tough path when our TV business was doing well with Orsay. But looking back, Tizen was the right way. Now, I’m ready for the next step.”

New Smart Experiences Through Tizen

With Tizen, Samsung expanded its sphere of expertise in TVs beyond hardware to software and greatly impacted the TV ecosystem. Tizen is considered the ideal operating system to advance the smart home concept, since it not only connects devices to each other but also gives users access to a broad range of interconnected services and content.

As of the end of 2023, Tizen powered 270 million Samsung Smart TVs — making it one of the most widely deployed operating systems in the TV industry. Given the positive feedback from the market, Jung couldn’t be more proud.

“Samsung TVs are structured very intuitively,” said Jung. “When you look at the menu, you immediately understand the whole interface. There are only a few buttons to press or movements to make to arrange the settings as you want. We’ve drastically reduced the number of steps required to make Tizen superior to other operating systems.”

▲ (From left) Tizen developers Sunyong Jung and Seoyoung Hwang

“Even though it’s an open-source platform, many advantages come from the fact that we developed it ourselves,” Jung continued. “We can freely try out new services and, when they’re ready, provide them right away. Samsung TV Plus is a great example of how we introduced a new streaming and video-on-demand service that’s streamlined with prior TV experiences that users are familiar with. We’re also receiving great feedback about the new Samsung Gaming Hub.”

Tizen has also made smart TV services an important revenue stream. Samsung TV Plus and Samsung Gaming Hub complement TV sales by generating profit after sales, Jung explained.

“We’re constantly making efforts to improve the platform and expand our lineup of licensed products to increase our market appeal,” he said.

“Tizen is a homegrown platform that continues to evolve,” agreed Cheon, who took part in the transition from Orsay to Tizen.

“I want to leave behind something meaningful to those who come after me.”
– Seoyoung Hwang, Visual Display Business, Samsung Electronics

Tizen as an AI Champion

▲ Seoyoung Hwang explains how Tizen will allow AI technology to shine.

AI is becoming the focus of increasing attention in the tech industry. Hwang points out that Tizen played a key role in equipping TVs with AI functions.

“Like upscaling, Samsung TVs have been using AI technology to improve picture and sound quality for many years,” she said. “The processing power and flexibility that Tizen provides is a big part of how that’s possible.”

Thanks to Tizen and some dramatic hardware upgrades, Samsung TVs now offer more AI features that holistically improve the user experience.

“2024 Samsung QLED 8K can recognize game genres and automatically set the best screen mode for a particular game,” she said. “The TV can also personalize content recommendations based on the user’s preferences.”

AI functions on the Tizen platform will soon become more advanced and further heighten the user experience, she added.

Since its launch, Tizen was a flexible operating system that supported various other form factors. For Samsung’s Visual Display Business, smart TVs and monitors, beam projectors and business-to-business signage products like The Wall add to the list of Tizen-powered devices. Jung says that newer devices, such as the AI companion Ballie, will also be equipped with Tizen.

“We can use the high-performance computing resources embedded in Ballie as an edge device to complement various in-home uses,” Hwang said. “This is an exemplary case of using AI technology through hyperconnectivity. To provide various AI services, we need platform technologies such as cloud, on-device and edge. I think the Tizen platform will play a pivotal role in this regard.”

Eyes Ahead to the Future of TV

Tizen was born from a bold decision Samsung made to provide the best experiences to its users. This paved the way for smart TVs. Now, Samsung continues to help foster the use of AI across various form factors.

▲ (From left to right) Youngsoo Kang, Sunyong Jung, Byun Kwangsub, Jeongsik Cheon and Seoyoung Hwang

When asked what Tizen meant to her, Hwang expressed respect for the developers at Samsung who took that initial leap of faith.

“Embedded in Tizen is the wisdom of my senior colleagues who paved the way,” she said. “I want to leave behind something meaningful to those who come after me as well.”

“I think of Tizen as a ladder to the future,” Jung added. “The possibilities are infinite.”

To discuss these changing industry trends and the future of consumer preferences, Samsung Newsroom sat down with Kang-il Chung, Vice President and Head of Future Planning Group at Samsung’s Visual Display Business. Read on to learn more about how Samsung’s continuous TV innovations keep up with rapidly changing consumer lifestyles.

With QLED’s expansive viewing angle, precision resolution, remarkable detail and innovative, lifelike sound, immerse yourself in your favorite sporting events and feel like you’re right back there among the sights and sounds of the stadium.

In order to make sure you never miss a single moment of the action of all the upcoming matches this season, Samsung QLED 8K is the perfect companion for avid sports fans thanks to its ultra-large screen, immersive display and revolutionary sound quality.

Enjoyment Without Boundaries

The roar of the crowd, the coordinated choreography of your favorite athletes and the sheer adrenaline of a win – nothing quite beats a sports game. But with Samsung QLED 8K, you can get closer to the action than ever before thanks to the ultra-wide TV’s revolutionary screen and sound technologies.

Samsung QLED 8K provides users with the best viewing experience currently available in the market thanks to its 100% Color Volume capable of creating around 1 billion different colors, along with AI Quantum Processor 8K technology, which enhances even low-resolution streams into 8K quality content.

Not only is the Samsung QLED 8K’s picture quality capable of transporting you right into the stadium or venue where your favorite game is being held, your QLED 8K further provides new levels of immersion and realism thanks to its ultra-large screen, Infinity Screen edges and ultra-slim design that ensure the screen blends right into the background and doesn’t distract from the action.

Furthermore, it wouldn’t be a true sports match without the engaging running commentary of the referees or those satisfying impact noises – which is why QLED 8K’s dynamic sound makes it the optimum screen to enjoy your favorite match on. Samsung’s QLED 8Ks come with Object Tracking Sound+ (OTS+) feature that intelligently follows an object’s movement around the screen and projects it into the space around it with the TV’s built-in speakers for lifelike, three-dimensional audio experiences.

Round-The-Clock Adrenaline With TV Plus and Smart TV

In terms of finding all your favorite games, be they live or on-demand, the QLED 8K range has you sorted. Samsung TV Plus, Samsung’s free Smart TV video service automatically installed on Samsung Smart TVs in select regions, offers users access to over 100 channels including 13 leading on-demand sports programming channels. With no downloads, additional devices or credit card needed to use Samsung TV Plus, users can simply relax and tune into beIN SPORTS XTRA, fubo Sports Network and more without any inconvenience.

Furthermore, Samsung Smart TV users can easily navigate the major Over the Top (OTT) content service applications with just a few clicks thanks to the Universal Guide feature, which harnesses the power of AI to provide personalized recommendations tailored to your viewing preferences.

Avid fans should be sure to harness their Smart TV to enjoy Thursday Night Football on Amazon Prime Video, a range of primetime and college sports including NFL, MLB, MLS and NASCAR on FOX Sports and world championship boxing on DAZN.¹ And if you’re up at a late hour in order to catch an international match, you can rely on the Samsung QLED 8K’s Adaptive Picture feature to automatically adjust the TV’s settings to the light conditions around you in order to maintain the optimum screen quality, whatever the time of day.

¹ Content services may vary by country.

It’s that time of year again! The holidays are fast approaching, and the holiday spirit is in full swing. Although we can all agree that 2020 has been a year unlike any other, the true meaning behind the season – the sense of togetherness, fun and cheer – remains as important as it’s ever been.

Like the holidays, Samsung QLED 8K brings people together, although they do so in a slightly different way. The first part of our series guided you through picking out the perfect holiday gift from Samsung’s lifestyle TV lineup. Here, we’ll show you how Samsung QLED 8K’s combination of convenient features and immersive entertainment can make celebrating the holidays that much more fun.

‘Deck the Halls’ with Ambient Mode

What better way to get in the holiday spirit than by surrounding yourself with holiday-themed art?

Samsung QLED 8K’s Ambient Mode allows you to do just that. The feature adds a fun new dimension to decorating your living space by transforming your TV’s off screen into an immersive canvas. It’s perfect for those of us who love watching cozy content around the holidays, because it offers us more opportunities to enjoy festive imagery.

Make Time for a Holiday Movie Marathon

Watching films with friends and family is such an important part of the holidays. With so many classics to choose from, you’ll want a TV that allows you to enjoy each and every one in crystal clear quality.

Available in sizes ranging from 43 all the way up to 98 inches, Samsung QLED 8K takes movie marathons to a whole new level. Immerse yourself in your favorite holiday films with bright, vivid colors and jaw-dropping detail.

Enjoy Concerts and Musicals

For many of us, the holidays just wouldn’t be the same without the music – the concerts, musicals and more – that makes this season feel so special. With so many concerts and performances going virtual this year, many of us are turning to our TVs to enjoy this important part of the holiday experience.

Samsung QLED 8K allows you to view concerts and performances at a level of quality that makes you feel like you’re there. They do so by combining impeccable visuals with powerful audio innovations like Object Tracking Sound+ and Active Voice Amplifier (AVA). The former follows movement on screen to create lifelike, three-dimensional sound, while the latter analyzes scenes in real time to optimize sound for speech, music and more.

Unwrap a More Immersive Gaming Experience

With next-generation consoles set to be among this year’s hottest gifts, those who wish to get the most out of their gaming sessions will require TVs that are capable of supporting the most immersive experience possible.

Samsung optimized its QLED 8K, inside and out, to offer gamers an edge over the competition. The TVs work seamlessly with consoles to minimize barriers to your immersion, including tearing, stuttering and lag, producing the type of smooth and crisp gameplay that takes console gaming to the next level.

Make More Memories Together

More than anything, the holidays are about spending quality time with friends and family, reflecting on memories, and forging new ones.

Samsung QLED 8K’s built-in screen-sharing features make it easy for families to relive precious moments. Sharing home movies and music couldn’t be simpler with Tap View and Multi View. Both features allow you to instantly mirror content on your smartphone’s screen to your TV’s spacious display. Once you’ve found a video you’d like to show the group, simply tap your smartphone to your TV’s side to mirror it with Tap View, or use Multi View to create a picture-in-picture window of your smartphone’s screen that you can display alongside what’s on TV.

As a leader in the digital signage market for the last 11 consecutive years,¹ Samsung is leading the way in enabling businesses to achieve transformation in response to major global shifts. The Visual Experience event showcases the latest innovations from Samsung’s visual display business, highlighting the ideal solution for any business in industries.

“Samsung’s Visual Experience Showcase will present how we can continue to empower customers and partners to navigate the world through disruptions and dynamic changes,” said Jong-Hee Han, President of Visual Display Business, Samsung Electronics. “We are excited to bring our full portfolio to life like never before and we look forward to continuing our mission in transforming the way we work and live through visual display technology.”

The experience allows visitors to view and learn more about various solutions across different virtual zones. The centerpiece of Samsung VX is The Wall, a groundbreaking modular LED display that is now available in a wider variety of pixel pitches and specifications. For educational use, Samsung Flip showcases the possibilities of interactive learning. ‘Webex on Flip’, powered by Cisco’s video conference solution, also provides a more effective collaboration solution, enabling a 2-way whiteboard writing experience for users across multiple locations. Visitors can also explore QLED 8K, outdoor, videowalls, and LED signage along with the MagicINFO solution, demonstrating the benefit of Samsung technology for any business setting from retail, corporate to outdoors.

To join the experience and learn more, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/samsung-vx.

¹ Omdia report, “Public Display Market Tracker(2019 4Q)”

Samsung Electronics’ 2020 TV lineup has already made its mark on the industry, receiving recognition from leading industry media through accolades for leading device and feature innovation.

At this year’s CES, Samsung unveiled their very latest QLED 8K and 4K lineup, new TVs that combine cutting-edge picture and sound innovations with premium designs to offer users unparalleled new viewing experiences. Several leading consumer technology publications in the U.S. and the U.K have subsequently awarded Samsung’s latest QLED 8K and 4K lineups with some of their top distinctions, highlighting the TVs’ stand-out picture quality, sound enhancements and design innovations.

Read on for some of the award-winning TVs and their best-in-class features.

Award-Winning Advancements

Samsung’s QLED 8K Q950TS/Q900T received high praise from Forbes for its picture quality and design, with the outlet highlighting how the TV’s upscaling technology produced a sense of depth, texture and detail – for example of tiny figures walking down a distant street – to singular effect. The Q950TS was also awarded the ‘Best in Class’ distinction by U.K. outlet AV Forums. AV Forums applauded the Q950TS’ new ‘Infinity’ design, which features minimized borders at the edge of the display and is only 15mm deep, and praised the device as “an impressively specified 8K TV that boasts a host of high-end features.”

The QLED 8K Q800T received both a five-star review and the Editor’s Choice Award from U.S. outlets HD Guru and Tech Aeris respectively. HD Guru praised the Q800T, along with the rest of Samsung’s 8K TV lineup, for their best-in-class image and sound processing systems, noting that the greater pixel density provided by the Q800T’s 8K delivers accurate color reproduction, 100% color volume and overall HDR performance, even for images with fine shadow detail. Tech Aeris cited the device’s design aesthetic as its winning feature, praising that, with the bezels at a thinner footprint than ever before, “it really does make this QLED TV look as if it’s floating in front of you.”

The QLED 4K Q90T has become one of U.S. outlet AVS Forums’ ‘Top Choice 2020’ by merit of its 4K display’s versatility and performance, citing its refined technologies, such as the TV’s sharpening algorithms and their ability to effectively bring out texture and detail, as offering the best 4K QLED performance yet.

A Bright Future

“Our 2020 QLED 8K and 4K TV lineups bring together Samsung’s industry leading picture quality, cutting-edge design and dynamic sound experiences,” noted Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “These awards and distinctions underpin our relentless commitment to delivering advanced breakthroughs for consumers that are as useful as they are innovative.”

For more information on Samsung’s award-winning 2020 QLED 8K and 4K TV lineups along with the company’s other leading TV & audio innovations, visit news.samsung.com/global/category/products/tv-audio.

“Samsung is constantly transforming the technology we put in front of our consumers to give them the ultimate home entertainment experience, so leading this endeavor was a natural step,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “NEXTGEN TV powered by ATSC 3.0 enhances the at-home viewing experience for our 2020 QLED 8K owners and beyond. We’re excited to see how the standard steers our broadcast partners into developing content and experiences for our 8K ecosystem. We are just beginning to scratch the surface and are excited about the full potential enabled by ATSC 3.0.”

One of the key benefits and improvements of NEXTGEN TV powered by ATSC 3.0 over the current ATSC 1.0 standard is its potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available. This ensures that Samsung QLED 8K owners are able to playback 4K broadcasts and content when the signals are transmitted.

Alongside the vivid resolution, NEXTGEN TV brings audiences a more engaging and realistic audio experience. The standard’s Multi-Channel Object Audio and Dialogue Enhancement features give users louder and clearer sound enabling immersive experience in addition to the traditional surround sound. The standard also revamps the capabilities with enhanced content and added information.

Samsung has been at the forefront of development efforts around high-resolution broadcast for years. The company has also been working with Pearl TV and the National Association of Broadcasters (NAB) on testing new features and broadcasting experimental transmissions, across many industry events and collaborations. These efforts have ensured that Samsung is leading the world with the best in class Ultra HD viewing experiences and have given broadcasters the ability to continue innovation within the 8K ecosystem.

For more information on Samsung’s 2020 QLED TV lineup and NEXTGEN TV, please visit www.samsung.com.

“We are proud to be one of the founding members of the 8K Association and to have our new lineup of QLED 8K TVs certified by the program,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our goal is to provide consumers with the ability to easily identify premium 8K displays from other devices when making purchasing decisions. Home entertainment and TVs are important investments for many of our consumers, and we hope that the 8KA Certification Logo will help guide them.”

The 8KA Certification Program aims to distinguish televisions featuring four times as many pixels as the standard 4K televisions for clarity, contrast and color and high dynamic range (HDR) performance. Among the features tested include display resolution reaching 7680 x 4320, peak brightness greater than 600 nits, image transmission of HDMI2.1 and high efficiency video codec (HVEC).

Member companies like Samsung Electronics will be able to promote 8K certified TVs after they are validated by the 8KA. The 8KA also plans to increase educational programming efforts this year across many different industries in order to promote member participation, innovation and content development within the 8K ecosystem.

In addition to expansion across different industries, the 8KA plans to spread promotional activities for the 8K industry through demos, showcasing the advanced technological development of 8K-enabled products, production workflow, delivery options and display devices. The programs and initiatives will showcase how consumers can engage with 8K content, the ecosystem and its standards.

The 8KA anticipates further adoption of 8K content creation, distribution and home adoption, similar to the evolution of 4K standards adoption and consumer purchase cycle over the past several years. To-date, partner companies and organizations have all joined the 8K Association – further broadening the membership to more than 22 companies.

For more information on the 8K Association and Samsung QLED 8K TVs, please visit www.samsung.com.

About the 8K Association
The organization’s mission is to grow appreciation and awareness of 8K products which will provide an even higher level of entertainment which is paramount to large screen entertainment. Our activities include development performance and interface specifications, compliance logo programs, education and coordination with 8K ecosystem developers to help build the 8K market.

Samsung Electronics has been at the forefront of this signage evolution – leading the display market for ten consecutive years while pushing the industry further, through a number of technological transformations. Samsung has overcome numerous challenges along the journey and has introduced innovative, new products year after year.

Samsung Newsroom has explored how Samsung SMART Signage has evolved in the last decade and tracked its journey through to today.

Making an Airport Debut

“What is the necessity for installing large digital signage indoors just to display information? And why is this different from or better than a TV screen?” This was the most frequently asked question for Sungtae Lee in the early 2000s when digital signage first emerged. Lee was one of the trailblazers in designing commercial signage products at Samsung Electronics’ Visual Display Business.

In many conversations, before explaining how Samsung products were different from the others, he had to introduce the value proposition of digital signage and the different ways of utilizing the products: “We had a firm belief that digital signage would profoundly change the way people communicate. But it was not accepted as easily as we had initially thought,” noted Lee.

Samsung Electronics installed the world’s largest indoor airport LED signage, covering a total of 1,012 square meters, at the New Istanbul Airport in 2018.

Perceptions changed as digital signage began to create new markets by converging with new technologies. For Samsung, this convergence and opportunity started with airports, according to Lee.

An airport is a large and complex structure that requires the processing of substantial amounts of information in real-time – from check-in counters to baggage claim. Naturally, digital signage products and solutions were inevitable. “Offering our proprietary software, Samsung was a pioneer in introducing a Flight Information Display System (FIDS) that was designed to remotely process video clips and deliver information through the data networks 24 hours a day. This implementation laid the groundwork for Samsung SMART Signage,” said Lee.

3.4 Times Bigger and 54 Percent Slimmer, a Decade of Efforts to Go Beyond the Limit

In the early 2000s, Samsung introduced its LCD signage, 32-inch in size. Comparing this early model to the 110-inch LCD signage, unveiled in 2014, the size of Samsung’s digital signage had increased by 3.4 times in a decade.

It became slimmer as well. Samsung’s latest 4K signage, introduced in 2019, is 49.7 mm thick. Compared to the first model, which was 109 mm thick, the thickness of Samsung’s digital signage has more than halved through the company’s extensive research and continuous efforts.

In addition, the locations to install digital signage are being diversified from airports and inside of buildings, to offices, clothing shops, bus stops, subway stations and large-sized outdoor billboards.

As Samsung digital signage expanded into different spaces, it required technologies that addressed the challenges presented by various environmental factors, including temperature, humidity and solar heat, such as UV rays and infrared rays.

This was how Samsung Magic Glass was born. By blocking reflected light, Samsung Magic Glass increased visibility and reduced infrared rays by 40 percent. “We adopted a distinctive heat protection technology to improve durability and also acquired high standards in waterproof, dustproof (IP56), and breakproof specifications (IK10). That’s why our digital signage works properly even with severe dust and harsh environmental conditions, and can also withstand a strong shock,” said Sehee Park responsible for planning outdoor products at the Visual Display Business’ Product Strategy Team.

Bigger and Brighter Samsung SMART Signage Leads the Trend

Samsung has shown its innovative leadership in the digital signage industry, most notably with the installation of its large-scale LED signage at the COEX Shopping Center in Seoul in March 2018. Connecting two walls using a single continuous screen with curved corners, the signage is comprised of approximately 31,000 LED display modules attached 10mm from each other, demonstrating an impressive level of precision and accuracy. This product is a perfect example to demonstrate Samsung’s expertise and leadership in digital signage technology.

“We incorporated an optimized waterproof solution into every connecting part of the display for maximum durability. Our proprietary picture quality processing technology allows the display to express colors vividly for a long period of time,” said Seungjae Soh at the Visual Display Business’ Product Strategy Team.

Additionally, by acquiring YESCO Electronics in 2015, a company specializing in commercial LED display, Samsung has solidified its leadership in the LED market.

Retail spaces have also presented opportunities for Samsung. Since outdoor signage is used to attract shoppers, it must immediately grab their attention and catch their eye, further demonstrating the importance of both vivid and vibrant colors.

To meet such needs, Samsung unveiled a high brightness signage lineup in various sizes. In particular, double-sided high brightness¹ signage has been well-accepted by retail shops and Quick Service Restaurants (QSR), as it supports up to 3,000 nits for outdoor screens and 1,000 nits for indoor screens. Moreover, the latest 85˝ double-sided display can be installed at bus stops for street advertising, targeting commuters and passers-by.

In an ever-evolving industry, one of the latest trends is QLED 8K signage. Samsung is leading this innovation as well, as it was the first company to introduce an 82” ultra-high resolution 8K signage product, taking a step forward in signage innovation. Moreover, the AI-based quantum processor allows any video clip – no matter the resolution – to be converted into 8K resolution, providing a truly vivid expression of color. Samsung’s 8K product lineup is poised to expand its horizons in the second half of this year.

“There is a strong need for our latest 8K signage amongst luxury retail stores which want to display vivid images. In addition, thanks to our AI upscaling technology, which converts any content to 8K regardless of the original resolutions, the 8K signage is being well-received by customers. Just like we did in the last decade, we will always continue to provide industry-leading products and services,” stated Seog-gi Kim, Executive Vice President of the Enterprise Business Team, Samsung Electronics.

As digital signage is rapidly becoming a next-generation communication platform, Samsung is aiming to push forward with new solutions. Stay tuned to our next episode to discover the future of digital signage.

¹ This technology extends Dynamic Range to make bright spots brighter and darker spots darker so that color range and contrast appear much closer to reality.