The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs¹ were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

¹ Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

Samsung Electronics today announced that all models¹ of The Terrace TV, the premium product line designed for outdoor lifestyles, have become the first in the TV industry to be verified for outdoor visibility performance.

This verification comes from U.S.-based Underwriters Laboratories (UL), a global independent safety science organization with over a century of experience in driving safety solution innovation.

In normal outdoor settings, consumers must find means to block sunlight to gain appropriate visibility, which has been a major issue across relevant product categories. To receive this verification, a product must undergo several rounds of rigorous testing, in which peak brightness of over 3,000 ~ 4,000 nits,² a higher contrast ratio of over 1,000:1, and color volume greater than 80 percent should be altogether achieved under over 10,000 LUX condition. The Terrace TV has displayed outstanding performance in these three key areas so viewers can enjoy clear, vivid images even in bright outdoors.

It also features Samsung’s premium QLED display, anti-reflection technology which reduces light reflection from its surface, as well as AI picture quality optimization technology for automatic brightness adjustment.

In addition to Samsung’s OH55A, an outdoor signage product which uses the same outdoor visibility technologies as The Terrace, also received visibility verification.

Samsung also recognizes the importance of weather resistance against rain and dust for outdoor TV set models. The company obtained IP55 water and dust resistance standard certification from International Electrotechnical Commission (IEC), which together with the latest UL verification will play a pivotal role in fortifying Samsung’s efforts to provide an optimal viewing experience in various outdoor conditions.

“UL’s outdoor visibility verification for The Terrace will enable consumers across the globe to further add values to their viewing experiences,” said Yong Hoon Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “As a leader in the TV industry, Samsung will continue to drive innovative technologies that are optimized for new and emerging lifestyles.”

¹ LST9 65- and 75-inch, LST7 55-, 65- and 75-inch

² Brightness of LTS7: 4,000 nits, Brightness of LTS9: 3,000nits.

As a leader in the digital signage market for the last 11 consecutive years,¹ Samsung is leading the way in enabling businesses to achieve transformation in response to major global shifts. The Visual Experience event showcases the latest innovations from Samsung’s visual display business, highlighting the ideal solution for any business in industries.

“Samsung’s Visual Experience Showcase will present how we can continue to empower customers and partners to navigate the world through disruptions and dynamic changes,” said Jong-Hee Han, President of Visual Display Business, Samsung Electronics. “We are excited to bring our full portfolio to life like never before and we look forward to continuing our mission in transforming the way we work and live through visual display technology.”

The experience allows visitors to view and learn more about various solutions across different virtual zones. The centerpiece of Samsung VX is The Wall, a groundbreaking modular LED display that is now available in a wider variety of pixel pitches and specifications. For educational use, Samsung Flip showcases the possibilities of interactive learning. ‘Webex on Flip’, powered by Cisco’s video conference solution, also provides a more effective collaboration solution, enabling a 2-way whiteboard writing experience for users across multiple locations. Visitors can also explore QLED 8K, outdoor, videowalls, and LED signage along with the MagicINFO solution, demonstrating the benefit of Samsung technology for any business setting from retail, corporate to outdoors.

To join the experience and learn more, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/samsung-vx.

¹ Omdia report, “Public Display Market Tracker(2019 4Q)”

Showcasing a host of commercial digital signage solutions at Integrated Systems Europe 2019, Samsung Electronics garnered a total of five industry awards at the event. By winning industry-renowned awards including two Top New Technology (TNT) Awards, two AV News Awards and the Best of Show given by Installation, the company further strengthens its leadership in the business-focused digital signage industry.

Samsung’s QLED 8K signage and the Flip were also crowned the winner of an AV News Award in the Digital Signage Innovation of the Year and Presentation Innovation of the Year categories, respectively. The AV News Awards celebrate merit in the audio/visual systems arena. In addition, the QLED 8K signage won the Best of Show awards at ISE 2019 announced by Installation.

The TNT Awards recognize excellence in the field of visual display integration. Samsung’s OMN/OMN-D Semi-outdoor series was announced the winner of the 2019 TNT Award for All-weather Displays and the Flip received an award in the Unified Communication & Collaboration category.

“Samsung has an inherent commitment to innovation and creating the most impactful solutions in the digital signage industry. We are constantly working to understand every challenge our customers face in order to bring their displays to life in increasingly competitive environments,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We feel privileged to receive these recognitions and look forward to continuing the great work with our partners that has allowed us to design truly creative, interactive and industry-leading solutions for years to come.”