Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,¹ reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

1. Omdia Q4 2025 Public Display Report, by unit sales. ︎

Samsung Electronics, the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimization features for a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognized the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit Samsung.com.

▲Samsung’s 2024 Neo QLED 8K, Neo QLED 4K and OLED TVs received high marks from various professional reviewers

Samsung’s 2024 TV and audio lineup is pushing boundaries, offering state-of-the-art features and innovations that promise an unmatched viewing experience.

▼ Below are some key highlights of the early reviews (listed in alphabetical order):

• [Neo QLED 8K] Expert Reviews, Newsweek, Trusted Reviews, What Hi-Fi?
• [Neo QLED 4K] Expert Reviews
• [OLED] Newsweek, Sound & Vision, Techaeris, Trusted Reviews
• [Music Frame] Techlicious
• [HW-Q900D] Techaeris, Newsweek
• [HW-S800D] Techlicious

Elevate Your Viewing Experience With NQ8 AI Gen3 Processor

Samsung’s 2024 Neo QLED 8K is the full package, including improved 8K upscaling powered by AI for lifelike picture quality. This year, Samsung introduced its latest and most innovative processor yet, the NQ8 AI Gen3 Processor. Housed within the 2024 Neo QLED 8K QN900D, it optimizes both picture and sound to deliver the ultimate 8K experience with a neural processing unit twice as fast as that of its predecessor. The number of neural networks has also increased eightfold, so that no matter what consumers watch they can experience levels of detail and clarity near native 8K content.

▲Key review quotes regarding Samsung Neo QLED 8K from Newsweek, Trusted Reviews, Expert Reviews and What Hi-Fi? in 2024

Outlets such as Expert Reviews praised the QN900D’s processing power, saying, “The new NQ8 AI Gen 3 processor brings its 512 neural networks into play, adding a previously unseen level of imaging potential.” The outlet also highlighted its 8K AI Upscaling capabilities, saying, “This AI-enhanced powerhouse draws out an incredible level of detail regardless of the native resolution and flawlessly upscales anything below 8K to deliver finely rendered images free of any banding or compression artefacts.”

Trusted Reviews also commended the upscaling capabilities of the Neo QLED 8K QN900D, saying, “The amount of detail the upscaler is able to add to already detailed parts of 4K pictures is astonishing; 4K really becomes 8K before your very eyes.” The review also stated, “Its dazzling brightness, remarkable LCD contrast, voluminous color and ground-breaking upscaling processing prove that you don’t need 8K content to benefit from an 8K TV.”

Newsweek marked Neo QLED 8K QN800D an “Editor’s Choice” for the outlet, highlighting the benefits this processor lends to gamers and stating, “The gaming performance is great with the benefit of upscaling, high refresh rates and an AI-powered game mode.”

What Hi-Fi? also chimed in on the quality of Neo QLED 8K QN900D, saying, “Its picture quality improves considerably in just about every way on its predecessor, crucially leaving clear blue brightness water between it and 2024’s top OLED TVs and rewriting the upscaling rule book to remind us in no uncertain terms that 8K TVs don’t have to be fed 8K content to make a difference.” (75-inch QN900D, What Hi-Fi?, 03/2024)

Neo QLED 4K With Vivid Realism and Dynamic Contrast

Joining the 2024 Neo QLED 8K is a refreshed lineup of Neo QLED 4K TVs that is catching reviewers’ attention for its elevated features and viewing experience, powered by the NQ4 AI Gen2 Processor.

Expert Reviews commended the AI-powered TV Neo QLED 4K QN95D, saying, “The new processor helps deliver exceptional AI picture, sound and optimization features, the upscaling and image processing are excellent and add value, as does the equally impressive AI-enhanced motion handling.”

This year’s Neo QLED 4K continues to deliver the ultimate 4K experience, enhanced by features such as Real Depth Enhancer Pro as well as Quantum Matrix Technology, with Expert Reviews noting, “The Samsung QN95D is a fantastic 4K TV that retains the Mini LED backlighting and class-leading local dimming of last year but adds cutting-edge image processing to produce some of the best SDR and HDR pictures you’ll see on a high-end television.”

Stunning Brightness on AI-Powered OLED

Samsung’s 2024 OLED TV portfolio, such as the S95D, offers high levels of detail, high-frame rates and intensely vibrant video display in sizes up to an ultra-large 77-inches, building on the legacy of its predecessor.

This year’s OLED received recognition from several reviewers including Newsweek, which awarded Samsung OLED S95D an “Editor’s Choice” distinction. Techaeris also praised the S95D, noting, “Overall, the Samsung S95D is the best performing OLED TV that I’ve used this year,” while Trusted Reviews commented that “The QE65S95D is for me Samsung’s best looking OLED TV yet, building a gorgeously futuristic feel around its remarkable slimness.”

▲Key review quotes regarding Samsung OLED from Techaeris and Sound & Vision in 2024

Samsung OLED leverages the NQ4 AI Gen2 Processor, the same formidable powerhouse behind the Neo QLED 4K lineup. Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Techaeris rated the S95D with an “Editor’s Choice” distinction and commended Samsung’s upscaling technology by saying, “Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best.”

Samsung OLED S95D is 20% brighter than previous models, with deep and rich blacks and AI-enhanced color accuracy applauded by outlets such as Trusted Reviews which said, “Where the 65S95D’s extra brightness really counts is with its contrast performance, as bright highlights of both dark and light images radiate with an intensity I’ve never seen before.” Sound & Vision additionally noted, “This year, Samsung has improved color mapping. It uses AI technology to analyze and present more natural-appearing colors, particularly in skin tone subtleties.”

Samsung’s new OLED Glare Free technology preserves brightness and color accuracy while reducing reflections and maintaining image sharpness to ensure an immersive viewing experience, even in daylight. In its review, Sound & Vision noted, “With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested.” The outlet also awarded the TV with a “Top Pick” distinction.

With features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is a gamer’s delight. Sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens. Sound & Vision praised the OLED for this by saying in its review that “When not in use for movies or TV, the Samsung S95D is an exceptional 4K OLED gaming display.” Newsweek also commended the device for its gaming features and noted that “This OLED is perfect for movies and part of an epic gaming setup.”

Create an Immersive Audio Sanctuary in Your Home

Samsung’s 2024 audio lineup offers newly updated models that are fortified with advanced AI algorithms and have garnered significant acclaim for their captivating sound quality and intentionally sleek designs.

New this year is Samsung’s Music Frame, a customizable speaker that provides rich sound and seamless connectivity. Operating as a standalone wireless speaker or paired with a Samsung TV and soundbar, it augments bass and offers high-quality surround sound. Techlicious noted in its review that “The Samsung Music Frame is an innovative and stylish addition to the smart speaker market, successfully combining the functionality of a wireless speaker with the aesthetic appeal of a customizable photo frame,” and gave the device an “Editor’s Choice” distinction.

▲Samsung’s 2024 Music Frame and Soundbar impressed reviewers at Techlicious and Newsweek

At the top of the soundbar lineup is the HW-Q990D, which analyzes audio and uses AI to optimize sound offering the perfect experience across a wide range of content at the comfort at your own home, as Techaeris noted, “Once everything is in place, you don’t need to worry about anything else but finding the right movie to experience the fullness of this soundbar.” Similarly, Newsweek noted, “With 22 speakers and a delightful combination of up-firing and side-firing, the HW-Q990D is a wonderful way to immerse yourself in Dolby Atmos while watching movies or gaming and great surround sound for sports.” Newsweek also gave the device an “Editor’s Choice” distinction and rounded out the review by stating, “The Samsung Q990D is the best Dolby Atmos soundbar you can buy in 2024.”

The ultra-thin HW-S800D brings consumers an enhanced listening experience that is designed to fit seamlessly into any space at just 1.6-inches deep. Techlicious awarded the device with an “Editor’s Choice” distinction, adding that it’s the “Perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space,” and “The incredibly thin S800D makes movie-watching immersive and listening to music a joy.”

Samsung continues to redefine the world of home entertainment, reinforcing its legacy as the global leader in the TV market for 18 years and the global leader in soundbars for a decade.

To learn more about Samsung’s 2024 TV lineup, visit https://www.samsung.com.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

▲ (From left) Mingyo Oh, Haekwang Park and Shinhye Choi, at Samsung Electronics’ Visual Display Business behind Premium Soundbar, the HW-Q950A

With the increasing popularity of large screen televisions and the continued addition of further OTT (over-the-top) services, more users are looking to establish a theater-like experience in their homes. On top of that, social distancing measures have required people to go out less, stoking their desire to enjoy premium visual and audio experiences from home.

Full, clear and deep sound plays a crucial role in ensuring that content is delivered as it was originally intended. Paving the way for new audio experiences, Samsung Electronics introduced its high-end soundbar models, the HW-Q950A and HW-Q900A, in May of this year. The new premium models take sound quality to the next level with up to 16 channels and a host of enhanced functions that bring even greater satisfaction to users. Samsung Newsroom met with the product experts of the 2021 soundbar models to find out the secret behind their powerful and precise sound.

11.1.4-Channel Surround Sound That Fills the Entire Room

▲ Haekwang Park, Principal Engineer at the Sound Device Lab, Samsung’s Visual Display Business

Thanks to our ever-evolving content culture, sound is getting richer, fuller and more expressive. The days of one-directional (mono) sound are long gone as we have ushered in the era of multi-directional channels that allow sound to fill up the surrounding space. “Sound is becoming increasingly important as people nowadays watch a wide variety of programs that place more emphasis on audio quality, such as music shows and films,” says Haekwang Park, Principal Engineer from the Sound lab at Samsung’s Visual Display Business.

To live up to consumers’ heightened expectations, Samsung has spared no effort in developing high-quality soundbar products that deliver very realistic sound. In 2016, Samsung brought its first 5.1.4-channel soundbar model to market. This soundbar was equipped with left, right and middle channels, two rear channels, a subwoofer and four upward-firing speakers, and delivered immersive, three-dimensional surround sound. More channels were added to later models, including a surround channel on the side of the soundbar and a wide surround channel to deliver sound from the front and sides. In 2020, Samsung introduced a 9.1.4-channel model.

In 2021, Samsung went a step further with its latest 11.1.4-channel model, the HW-Q950A, which features two rear surround channels. Product planner Mingyo Oh explained that, “The newly added channels are located on the sides of the rear surround speakers. They add liveliness to dynamic scenes involving things like airplanes in flight and car chases by allowing the sound to hit the side walls before it bounces back to where the audience is positioned.” The premium soundbar delivers an outstanding audio experience by filling previously quiet moments with powerful, immersive sound.

▲ Mingyo Oh from the Product Planning Group at Samsung’s Visual Display Business

Delivering Sound Exactly as Intended With Advanced Rendering and Waveguide Techniques

A channel is a passage for sound that dictates which direction it travels. This is why having a higher number of channels provides better, smoother sound. It usually requires costly equipments to offer 11.1.4-channel sound, but Samsung’s HW-Q950A is able to provide a breathtaking 3D surround sound experience with only four speakers thanks to its unparalleled rendering and waveguide techniques.

Rendering is the process of creating a way for the audio output to deliver sound exactly as the artist intended. The Samsung developers made it possible to deliver an optimal acoustic experience with the soundbar system by tapping into its cutting-edge rendering technology. “To provide the most natural audio experience to users, we have carefully designed our products to deliver sound seamlessly. The HW-Q950A soundbar delivers sound that is reflected in various directions and arrives at users’ ears at the optimal angle,” related Shinhye Choi.

▲ Shinhye Choi from the Global Product Marketing Group at Samsung’s Visual Display Business

An advanced waveguide technique is also indispensable when it comes to delivering next-level sound. A multi-channel speaker emits sound in multiple directions, and the waveguide technique allows components in the speaker to deliver sound in the direction intended by the developer. Haekwang Park reported that, “Top-tier experts at the Visual Display Business’s Sound Lab and Samsung Audio Lab in California came together to design the parts that went into the speakers. Our soundbar models are meticulously constructed to deliver world-class sound performance.”

How SpaceFit Sound+ and Q-Symphony Further Elevate the Viewing Experience

Usually, most of the sound emitted by speakers hits walls or curtains before reaching the audience’s ears. This explains why the same sound is heard differently depending on the dimensions and layout of the viewing environment. Samsung’s HW-Q950A soundbar and 2021 TV models deliver stunning sound that tunes into users’ viewing environments by analyzing the dimensions of the space they’re in using SpaceFit Sound+.

SpaceFit Sound+ combines SpaceFit Sound technology, which delivers optimized audio, and Auto EQ (auto equalizer) technology. Together, the SpaceFit Sound and Auto EQ solutions use embedded microphones to thoroughly survey the viewing space, and then feed that data to the soundbar to enable it to deliver a tailored sound experience.

But the collaboration between the Samsung TV and the soundbar does not stop there. Samsung’s innovative, proprietary Q-Symphony technology additionally combines and enhances the sound generated by the TV and soundbar to guarantee optimal sound quality. Normally, when you connect a soundbar to your TV, the sound is emitted only from the soundbar. What’s more, some technical issues involving out-of-sync sound and tone disparities between the two devices had been observed. Q-Symphony overcomes these issues by incorporating a stereoscopic sound effect that allows sound to play through the speakers that wrap around the TV in addition to through the soundbar, providing richer and more realistic sound compared to when sound is produced through the soundbar alone.

Combining Truly Rich Sound With Highly Convenient Functionality

As with other models, Samsung has placed great emphasis on creating a new level of acoustic immersion with the HW-Q950A. But that doesn’t mean it can’t also include a host of convenient features. To begin with, the Active Voice Amplifier (AVA) feature clarifies dialogue in the viewer’s favorite shows to help them hear on-screen conversations clearly amid a variety of background noises. With an embedded microphone, the soundbar automatically measures noise levels and enhances voices if the noise continues for more than three seconds or surpasses a certain threshold.

And the HW-Q950A optimizes sound for different types of scenes, such as those with loud sound effects and dialogue-heavy scenes. For instance, the Adaptive Sound feature analyzes sound signals to deliver an optimal sound experience for each scene. Moreover, Game Mode Pro delivers a powerful, immersive gaming experience with subwoofers and upward-firing speakers. The Tap Sound feature also enables users to simply tap their smartphones on the soundbar when listening to a song to take their listening experience to the next level.

The motto of Samsung’s soundbar developers is to get the basics right when it comes to sound. “We are working our hardest to deliver sound of the highest quality,” the developers related. “We do this by collaborating closely with groups of experts and employing Samsung’s advanced measuring and simulation techniques to set clear standards for what we define as ‘optimal’ sound.”

The developers’ ultimate goal is to deliver a best-in-class acoustic experience to users regardless of the type of content they’re consuming, or the specific features of their viewing environment. Let’s keep our fingers crossed that they make this dream a reality.

Earlier this year, Samsung Electronics introduced the world’s first 11.1.4 channel soundbar, which helps bring consumers right into the midst of the action with rich, room-filling sound. And it has been Samsung’s relentless audio innovation over the years that has helped bring about the high-end technology and consumer experiences we enjoy today. This innovation is underpinned by a focus on research and development and emerging content formats, as well as a willingness to adapt to consumer feedback and behavior.

In 2016, Samsung released its HW-K950 soundbar, which transformed static sound into three-dimensional formats to allow users to enjoy sound that moves up and down and from left to right. Since then, Samsung has invested in expanding these features, which have now been enhanced to deliver technology that measures room acoustics and delivers richer auditory experiences and sleeker designs. Below, Samsung Newsroom takes a closer look at the captivating experiences delivered by the new soundbar’s upgrades and technological features.

The Inaugural 11.1.4-Channel Soundbar

The newly-released HW-Q950A soundbar delivers a more advanced 11.1.4–channel setup to provide a more vivid surround sound effect in action–packed scenes like those involving car chases and airplanes in flight. By using only four speakers (a main soundbar speaker, a subwoofer, and two rear speakers), Samsung’s 2021 HW-Q950A soundbar produces a standard of high-quality sound that other premium AV receivers would need double the power and number of inputs to match.

Just a few years ago, only high-end, multi-component home theater setups allowed for immersive sound experiences that produced 3D surround sound. But now, with the release of Samsung’s HW-Q950A soundbar and its 11.1.4–channel sound, users can enjoy realistic audio with only their soundbar.

But what exactly do these channel numbers mean? A two-channel system consists of a stereo with two speakers on the left and right, while a three-channel system adds an additional speaker to this two-channel setup for crisper audio output. 3.1–channel setups feature an additional subwoofer (the .1 channel) for low frequency sounds, while 5.1-channel systems add rear speakers to deliver enhanced sound that extends behind viewers. The 5.1.4–channel setup seen in soundbars includes two additional height channel speakers that produce three-dimensional surround sound to deliver the sound of objects moving off-screen.

In 2016, Samsung launched the HW-K950 soundbar, which was the first to deliver a 5.1.4–channel setup and three-dimensional surround sound. Then, the HW-N950 model released in 2018 delivered 7.1.4–channel sound by adding a surround channel to the side of the soundbar. Today, the HW-Q950T model delivers a 9.1.4–channel system by adding a wide surround channel that delivers sound from the front and sides of the viewer for a 360-degree audio experience.

Improving Sound Through Calibration

In typical home viewing setups, depending on the size of the room, sounds often reflect off walls, ceilings and floors, which can cause the audio to sound different than intended. In order to reduce such disparities, Samsung has developed the SpaceFit Sound feature, which harmonizes audio levels and contributes to sounds being delivered as they were originally developed in production.

Recognizing the size and reverberation characteristics of the room, select Samsung soundbars utilize the built-in microphone and DSP in QLED TVs to deliver optimal sound. This collaboration feature is available in soundbar models HW-Q700A and above and QLED TV models Q70A and above from this year.

What’s more, the Samsung soundbar models above the HW-Q900A also include the Auto EQ feature, which analyzes surrounding spaces with a built-in microphone mounted on the subwoofer instead of using the TV microphone. This offers optimized sound by calibrating excessively amplified low frequencies and sounds that are offset by other audio. This feature doesn’t require use of an active TV microphone, is available across all TV models and is an ideal fit for both older and newer televisions.

S Series Soundbars Add Central Speaker for Room-filling Sound

The new S Series Soundbar includes a central speaker and now boasts five channels compared to the four-channel systems in existing models.

This series, which is popular with consumers for its minimalist design and smooth finishes, is the perfect addition to any living room. When groups of viewers watch TV without a central speaker, those sitting near the edges of the room can often only hear the sounds closest to them. Now, with the addition of the central speaker, consumers can enjoy room-filling, immersive audio that replicates a cinema-style environment.

Going forward, Samsung Electronics is also planning to incorporate its Q-Symphony technology in an increasing number of its products. This technology provides realistic 3D sound to allow consumers to enjoy even more immersive audio across a broad range of content.

With the ‘Mobile View’^{1, 2} feature available in a range of its latest TV offerings, Samsung Electronics has made all of these use cases possible with just a touch, and without the need for additional connections. As we see the border between mobile and television platforms being removed, Newsroom looked into the ‘Tap View’, ‘Multi View’, ‘Music Wall’, ‘My Album’ and ‘Smart View’ features to find out just what the future of outdoor viewing looks like.

‘Tap View’ ­– A Mobile Screen as Big as Your TV

In the past, trying to view a smartphone video on a bigger screen at home often required you to navigate a host of complicated settings and additional components. But now, Samsung has introduced the ‘Tap View’ feature, which allows you to enjoy mobile content on a large screen by simply tapping your smartphone on the edge of the TV. With Tap View, you can even enjoy content on a big screen without having to connect to Wi-Fi or data networks. To prevent devices from sustaining damage, you should not tap hard, but rather gently touch the top or side of the TV with your phone.

For those who want not just a bigger screen but also bigger sound, the new ‘Tap Sound’ feature embedded in latest Samsung soundbars³ is the answer. By lightly tapping your smartphone on the soundbar, you can quickly and conveniently enjoy richer sound quality, making the feature perfect for environments such as outdoor parties with loved ones.

To activate the Tap View and Tap Sound features, launch the SmartThings app on your smartphone and select the menu icon in the top left corner, where you can turn on Tap View and Tap Sound. From there, simply tap your smartphone on either the TV or the soundbar to enter a whole new world of sound.

‘Multi View’ – Powering Multi-Tasking With Two Screens on One TV

According to a Samsung survey, 92% of respondents say they enjoy using other devices while they are watching TV, with most users doing things like consuming other content or browsing social media. Thus, the ‘Multi View’ feature was introduced to allow you to display your smartphone screen on your television, and then divide your TV display into multiple screens so that you can keep using the TV as well. This allows you to view all of your content on one screen, making it easier to divide your attention without missing anything.

Users of the outdoor TV The Terrace will also find this feature useful for a range of reasons. Viewing real-time comments from your mobile while watching a sports match, being able to display kids’ programs at the same time as a movie and viewing strategy pages while playing video games on your TV are just some examples.

‘Music Wall’ – Ramp up the Excitement of Your Events

What better way to enhance the sensory experience of listening to your favorite music than enjoying it visualized with vivid colors with the ‘Music Wall’ feature. When using Bluetooth to play music from your smartphone on your TV, this feature creates a visual spectrum that mirrors the ambiance of the music on your television screen.

And the Music Wall feature is especially well-suited to outdoor environments. When listening to calming classical music, you will see a smooth, visualized motion that resembles flowing water on your TV screen, while playing exciting electronic music will create energetic visualized motions to enliven your experience. The Terrace delivers an average brightness of 2,000 nits (and a maximum brightness of 4,000 nits), which is three times brighter than that of regular TVs. For a broad range of genre and tempo types, users can create a host of music visualization combinations to complement a wide range of experiences.

‘My Album’ – Sharing Memories Through Photos

Another feature available when using Mobile View is ‘My Album.’ With 2020 models of Samsung TVs, uploading and displaying photos on your TV has become quicker and easier. Whereas before displaying pictures on your television required you to access the SmartThings app and go through a series of steps, now pictures can be exported directly from the Gallery app. Simply select the pictures you want to see on your TV, press ‘Share’ and select ‘View pictures on TV,’ and watch your photos spring to life on your television before your eyes. For users with multiple TVs, a preferred television for viewing photos can be selected.

In outdoor settings where people gather together and take group pictures, the auto gallery and slide show features make taking and displaying high-quality photos easier too. In cases where individual images have different aspect ratios, these features automatically adjust the photo layouts and play them in a series on your TV. The number of art filters has also been increased from three to a maximum of fifteen, allowing for a wider range of effects to ensure you find the one that best matches your shot.

‘Smart View’ – Connecting Your Smartphone and TV

Another way to display a range of mobile content on your TV is through the use of ‘Smart View’. Samsung mobile devices can be wirelessly connected to Samsung smart TVs or Chromecast devices, allowing users to enjoy photos, videos, presentations, and games on their televisions.

First, swipe down from the top of the smartphone screen twice to open the ‘Quick Setup’ panel. From there, press the Smart View icon to select the device you prefer to connect to and immediately enjoy mobile content on your television.

Both inside and outside the home, The Terrace TV and innovative Mobile View are enabling people to enjoy a higher standard of content more conveniently. With The Terrace, your smartphone and outdoor television strike a high-performance partnership that will elevate you to higher levels of viewing.

¹ All of the ‘Mobile View’ features except for ‘Tap View’ are available on Android OS and iOS-based smartphones. The Tap View feature is only available on Samsung Galaxy smartphones.

² Only available from 2020 QLED TVs, Outdoor TV, select TU series and Lifestyle TVs

³ HW-Q950T, HW-Q900T, HW-Q800T, HW-Q70T, HW-Q60T, HW-S60T, HW-S40T, HW-LST70T

Since introducing their very first soundbar at the Consumer Electronics Show (CES) in 2008, Samsung Electronics has continued to release soundbar solutions packed with innovative technologies so that users can enjoy truly immersive TV experiences.

Take a look at the infographic below to learn more about the history of Samsung’s leading soundbars and to find out how they have been charting new territories in audio quality since 2008.

In addition to holding first place in the global TV market for fourteen straight years, Samsung Electronics has also maintained the number one position in terms of market share for soundbars.¹ What’s more, Samsung’s ‘Q-Symphony’ feature now allows joint playback once a soundbar is paired with a television. With its ability to produce rich, immersive surround sound from both the TV speakers and the soundbar, Q-Symphony picked up the ‘Best of Innovation’ award at CES 2020.

Following on from our previous piece exploring the sound technologies of Samsung’s QLED 8K TVs, we present Samsung’s soundbar solutions, which are bringing dynamic surround sound to the home entertainment environment.

Perfect Harmony – The Building Blocks of Q-Symphony

Until recently, using conventional TV speakers and soundbars simultaneously could lead to the audio playback getting out of sync with the scenes playing on the screen, meaning that TV speakers had to be muted when using a soundbar. However, Samsung’s 2020 QLED TVs are equipped with upper speakers, enabling simultaneous use of TV speakers and a soundbar. Furthermore, Q-Symphony technology has unlocked compatibility between the 2020 Q80T TVs (which include the moving sound feature for models 55 inches and wider) and the 2020 Q Series soundbars.

The idea for Q-Symphony started from an idea to provide higher quality surround sound by using the upper TV speaker in combination with a soundbar. To make this hybrid solution a reality, the sounds from the TV speakers and soundbar had to be synchronized in terms of timing and volume.

Moreover, in the latest technology, the respective roles of the TV speakers and the soundbar have been clearly distinguished to allow for better harmonization of sounds. While the soundbar delivers primary sounds such as human voices, the upper speaker delivers the ambient sound effects. In this way, the two devices avoid interfering with one another, and provide a richer sound experience.

Hearing is believing ­- experience the reality of Q-Symphony above.

A Top-tier Soundbar – Nine Channels with Just Four Speakers

The current top sound specifications for a home theater system are a 9.1.4-channel set-up, which would ordinarily require a total of 14 speakers. However, the top-of-the-line HW-Q950T Soundbar from the 2020 Q Series is capable of realizing these excellent channel specs with only four speakers.

Following the advent of the home theater market in the 1990s, users were afforded the chance to experience surround sound that covered not only the left and right-hand sides, but also the front and rear too. Further down the line, the 2014 introduction of Dolby’s ATMOS technology enabled 3D surround sound that covered sounds from the top and bottom too.

Samsung’s development of premium surround sound hasn’t happened overnight though. In 2016, Samsung released the HW-K950, a soundbar that only required four speakers to provide 5.1.4-channel surround sound. Samsung didn’t stop there though, instead introducing the HW-Q90R, a 7.1.4-channel soundbar that featured a rear surround channel. This year, Samsung took another step forward with its introduction of the HW-Q950T, a 9.1.4-channel soundbar equipped with two additional wide channels.

Dynamic Sound from a Wide Range of Angles

Representing the next stage in the progression from the HW-Q90R soundbar, the aforementioned HW-Q950T 9.1.4-channel soundbar, features two wide channels that deliver sound at angles of 60° to either side of the center. To provide fuller sound, the speakers at the far right and left, which provide the surround sound, have been moved to the edges of the soundbar. Furthermore, two additional speakers that are oriented at an angle that is optimized for wide channel functionality have been incorporated in the far left and right positions.

With wide channel functionality, users can benefit from sound being emitted from a host of different angles and benefit from a more complete audio experience. This effect additionally provides a broader sense of realism, and, by adding vitality to the movements on the screen, guarantees a better experience when watching content such as concerts, musical performances and films.

Maximizing the Audio Experience

Before being finalized, all of Samsung’s soundbars undergo a final tuning process at Samsung’s Audio Lab in Valencia, California. The high-level expertise of the Samsung Audio Lab are well established, as was demonstrated when three of the lab’s papers were selected among the top 10 papers by the Audio Engineering Society at AES 2019. Likewise, Samsung more broadly is working to optimize users’ audio experiences by applying powerful, innovative technology to its soundbars.

Over recent years, the home audio experience has been constantly evolving and diversifying to offer users increasingly vivid sound experiences. Now, as the industry looks to realize the next stage in the evolution of sound, Samsung is providing comprehensive sound solutions for the future of top-tier audio experiences.

¹ According to global market research firm FutureSource, from 2014 (the first year to officially include soundbars in the survey) until 2019, Samsung has maintained the top spot globally in terms of soundbar market share.

With the emergence of high definition and large-screen TVs that offer spectacular visuals, user attention has been turning to the importance of sound quality, the finishing touch to providing the most immersive home entertainment experience possible.

In developing its 2020 QLED 8K TVs, Samsung Electronics implemented artificial intelligence (AI) so that users are able to enjoy a truly powerful large-screen TV experience. The 2020 QLED 8K range features technology that configures content audio to follow the movement of objects on screen and will also change depending on obstructions or distractions it senses around the product. These features further maximize audible immersion sound when paired with the HQ-Q800T soundbar – winner of the CTA’s “Best of Innovation” Award. The QLED TV’s speakers sync with the soundbar, allowing it to serve as an additional audio channel and create a more dynamic soundscape.

In this two-part series, Samsung Newsroom is exploring this innovative technology to learn more about its intelligent functionality. 

Object Tracking Sound: Reading the Room for More Realistic Audio Experiences

Say you are enjoying an action movie with a dynamic car chase. As the car moves from left to right and top to bottom on-screen, with a 2020 QLED 8K TV, the tension of the scene seems even more real, regardless of where in the room you are watching from.

The secret to this dynamic and realistic sound experience is Samsung’s Object Tracking Sound (OTS) technology, realized through the optimized speaker placement of the QLED 8K range. Unlike conventional TVs, which feature two speakers, the QLED 8K has six speakers¹ positioned all around the screen for a more vivid audio experience. The QLED 8K even has two speakers on the left- and right-hand side of the back of the device for a surround sound experience that fills up any room.

A conventional TV that emits sound only from the bottom of the screen (left) and the 2020 QLED 8K TV with speakers on all sides (right). Thanks to this speaker placement, the QLED 8K TV delivers a dynamic surround sound experience

On TVs with a conventional design, which normally feature speakers only on the bottom of the device, an increase in screen size will lead to more audio blind spots between the points of sound emission. For example, if a helicopter is flying on the upper left-hand side of the screen, the sound would still be being emitted from the bottom of the screen, resulting in a dissonance between the content’s visuals and its audio.

Compared with two-channel sound that features speakers only on the left- and right-hand sides of a TV, multi-channel speakers, as found in movie theaters, deliver a more refined sense of realism. The optimum placement for speakers is on the backside of a screen, just as it is in movie theaters, meaning that when an object on-screen moves, a speaker right behind that object can produce sound to match the visual. In order to recreate this dynamic realism achieved by movie theater screens, Samsung’s OTS technology harnesses all six speakers on all sides of the QLED 8K TV in order to have a video’s audio follow the on-screen action in real time.

OTS also features 3D rendering technology, which automatically recognizes a content’s genre and optimizes the sound tracks accordingly. This means that any type of sound, including stereo and 5.1 channel, will be optimized as 3D multi-channel sound. Whereas with conventional TVs, users would need to sit front-on to the screen to best enjoy the sound of a helicopter in flight in a movie or TV show, with a QLED 8K TV, users can experience the sound of the helicopter moving and rising over the TV even while sitting at a side angle from the screen.

AVA: Intelligent Noise Detection to Enhance Voice Clarity

The living room is the heart of the home, and often, the soundtrack to a movie or TV show is not the only source of noise to be found in this busy family space. However, there is nothing more frustrating than having a crucial scene in a TV show be overpowered by ambient noise.

This is why Samsung’s Active Voice Amplifier (AVA) technology was developed for QLED 8K TVs. AVA technology recognizes exterior noise sources and increases the volume of the voices on-screen if the surrounding conditions become too loud. For example, if there is a vacuum running while the TV is playing, the TV will automatically amplify the audio track to ensure viewers can hear everything that is going on.

Not only does this technology help ensure users never miss a piece of dialogue, it does so intelligently by meticulously analyzing the space within which the TV has been placed. Through a sound sensor on the bottom middle of the TV, AVA technology will allow its quantum processor to adjust the sound output when it detects a continuous noise from the surrounding environment that is louder than the TV and lasts for more than 3 seconds.

The TV’s sound sensor takes in and monitors audio from the content onscreen as well as the ambient audio from its surrounding environment. AI technology then compares the volume levels of the two types of sound, and if external sounds are found to be louder than that of the TV’s content, it will selectively raise just the voice audio track from the content being watched to ensure users can clearly hear every word being said.

Thanks to AVA technology, users no longer need to scramble for the remote when ambient noise suddenly gets too loud to adjust the TV’s volume. Furthermore, as the only existing TV technology to extract and amplify just the voice audio track of a piece of content, users do not have to put up with a boisterous sound experience when looking to increase a TV’s volume due to a loud surrounding environment. Users can also easily toggle the automatic audio adjusting of AVA on or off in the TV’s settings menu.

The sound innovations that come together to make up the 2020 QLED 8K’s dynamic audio experience take the inconvenience of adjusting TV audio out of users’ hands. Users can enjoy intelligent, 3D surround sound thanks to Samsung’s OTS and AVA technologies. Check out the videos below to experience the realistic sound experience of the 2020 QLED 8K range for yourself.

A Closer Look at the 2020 QLED 8K’s OTS Technology

A Closer Look at the 2020 QLED 8K’s AVA technology

¹ As of the 2020 product line-ups, 8K QLED TV implements OTS+ that uses a total of six speakers and 4K QLED TV (Q90, Q80 series) implements OTS that places a total of four speakers on top and bottom.

Just as Samsung TVs have ranked number one globally for 14 consecutive years,¹ the company’s soundbars also hold the number one position in the global soundbar market. Samsung has held the number one spot in the global soundbar industry ever since international research firm Futuresource Consulting started officially recording in 2014. According to Futuresource, Samsung ranks number one in sales revenue, maintains 21.8 percent of the global market share, and accounted for 16.5 percent of the industry sales volume in 2019.

All Samsung soundbars and audio technology are tuned at the Samsung Audio Lab in Valencia, California, just outside of Los Angeles. Thanks to continuous efforts from the Samsung Audio Lab, the ‘Q series’, a part of its 2019 premium soundbar lineup, boasts high quality sound for which it garnered positive reviews from key tech media in the U.S. and Europe.

“It is rewarding to see that our competitiveness in the audio market over the last several years has culminated in this result,” said Seong Cho, Senior Vice President and Head of Global Product Marketing of the Visual Display Business at Samsung Electronics. “We will ensure Samsung remains an industry leader in both the global TV and soundbar market for years to come.”

Samsung’s position as the soundbar market leader will be further strengthened through synergies with Samsung TVs. The 2020 QLED models, which include new and proprietary AI technologies to improve audio as well as picture quality, provide new standards of home audio and entertainment. Using the TV speakers in conjunction with a soundbar to establish the optimal sound, the Q-Symphony feature will produce richer surround sound and provide Samsung’s most immersive audio experience to-date to consumers. This technology received the CES 2020 Best of Innovation award, and is standardized across the entire range of Samsung’s soundbars (above Q60T) and some QLED models (above Q80T).

For more information, please visit https://www.samsung.com.

¹ Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.