Samsung Electronics today announced the global launch of the Bespoke Top-Mounted Freezer (TMF) refrigerator. Available first in Thailand from late March, the new refrigerator will expand to regions all over the world by the end of the year.¹ The Bespoke TMF refrigerator combines elegant design with a full range of Bespoke color and texture options to help give every kitchen a unique and stylish decor. Equipped with the latest in freshness technologies and energy saving, it makes food storage convenient, efficient and flexible.

“These days, customers expect appliances to go beyond their basic functions,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “With a wide choice of colors and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+ and SpaceMax, users can enjoy the next level of kitchen experiences by storing their food at peak freshness, all while saving energy and keeping the living space looking beautiful.”

Flat Door Design With a Range of Expressive Colors for a Unique, Stylish Look

The Bespoke TMF refrigerator’s flexible design options help customers realize the unique aesthetic of their kitchen. With a range of Bespoke colors and finishes to choose from and an elegantly simple modern flat door design, its stylish finish helps bring the colors of a kitchen to life. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White offer a sleek, color-enhancing finish for a refined, modern look. By contrast, Cotta textures in Metal Charcoal, Metal Pink and Metal White offer the warm, matte finish of baked terracotta.²

To complement this range of colors and finishes, the Bespoke TMF refrigerator’s clean, contemporary flat door design features streamlined recessed handles that do not protrude or get in the way. With recessed handles and a smart, refined design, the Bespoke TMF refrigerator enriches color schemes and fits in seamlessly with existing kitchen furniture.

Effortless Energy Saving With AI Energy Mode

SmartThings Energy’s³ AI Energy Mode⁴ uses AI to keep track of usage patterns and power consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy.

Users can monitor consumption cost estimates and get a better understanding of how they use their fridge. This usage statistic can be viewed on a daily, weekly or monthly basis, all up to user’s preferences.

If an estimated monthly electricity bill goes over preset targets, SmartThings alerts users by recommending switching to AI Energy Mode, reducing energy use by up to 7%⁵ with just the press of a button.

Optimal Fresh+: Locking in Freshness and Flavor Through Innovative Technology

The Bespoke TMF refrigerator’s Optimal Fresh+ compartment offers four distinct modes of refrigeration and can keep food fresh for up to twice as long as standard cooling.⁶

Located in an independently controlled drawer installed at the top of the fridge, the four unique temperature modes — Fridge, Meat & Fish, Soft Freeze and Power Cool — are designed to store different food types efficiently and optimally.

The Fridge mode is ideal for preserving fresh foods and frequently used daily items like dairy and deli foods. If users want to store unfrozen meat, fish and poultry, Meat & Fish mode is perfect for keeping it fresh and ready for up to seven days. The temperature setting for Meat & Fish mode can go up to -1℃. If users are looking for an even longer storage time without full freezing, Soft Freeze mode applies a thin coating of ice that prevents freezer burn and allows for pliable cutting with no defrosting required. The temperature setting for Soft Freeze can go up to -4℃. For rapidly locking in the freshness of groceries, Power Cool mode blasts the Optimal Fresh+ compartment with cold air, reaching low temperatures fast and chilling foods and beverages quickly.

With the dedicated Optimal Fresh+, the Bespoke TMF refrigerator lets users store all kinds of foods flexibly, making the storage of numerous food types simpler and more convenient.

More Space Inside, Same Size Outside With SpaceMax

To give customers more freedom in how much food they can keep fresh at once, the Bespoke TMF refrigerator comes with 20 liters more storage capacity than previous models with no extra exterior bulk.⁷

The Bespoke TMF refrigerator is designed with special SpaceMax technology that uses high urethane insulation to allow for much thinner fridge walls with no compromise in energy efficiency. This gives the Bespoke TMF refrigerator plentiful drawer and shelf space for foods of many shapes and sizes, all while retaining the sleek, streamlined look of its design.

To learn more about the innovations the Bespoke TMF refrigerator delivers in freshness and connectivity and the freedom it offers users in terms of color choice and appliance management, visit Samsung.com.

¹ Launch markets for the Bespoke model include Arab Emirates, Ghana, India, Indonesia, Israel, Jordan, Kazakhstan, Morocco, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, Turkey, Ukraine, Vietnam in the first half of 2023, followed by Italy in the second half of 2023.
² Color options listed based on South East Asian markets. Available color options may vary depending on region.
³ SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include air conditioners, air purifiers, clothes dryers, cooktops, dishwashers, energy meters, hoods, microwave ovens, refrigerators, TVs (from June 2022), vacuum cleaners and washing machines.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Available for specific models through a Wi-Fi update. Energy usage is reduced by optimizing the compressor speed and operation and adjusting the fridge temperature. Results are based on internal testing and may vary depending on the usage condition and patterns.
⁶ Testing by Samsung Electronics. Data was provided to Intertek who assisted Samsung in interpreting the data in accordance with Samsung’s project plan. Tested on RT47CB668422ST and based on analysis of the aerobic plate count (APC) of sample foods after storage in the test units. Applies when set to Soft Freeze (knob MAX & temp. display 1℃), compared to Fridge room (2℃) in the fridge compartment. Results may vary depending on freshness, usage conditions and other factors before storage.
⁷ Based on the RT6300C(RT47) compared with the RT6000K(RT46) models.

Consisting of the Bespoke AI laundry lineup, the Bespoke AI Oven and the Bespoke Infinite Line, the new lineup will enter the European market in coming months.

“Samsung Electronics is constantly pushing boundaries to create innovative products that help improve the lives of consumers by evolving and adapting to their needs,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “With this new Bespoke lineup comes a variety of eco-conscious, smart and sublime design features that empower consumers to elevate their lifestyles.”

Sustainable Laundry Solutions With the Bespoke AI Washer and Dryer

Samsung announced the launch of a new Bespoke AI laundry lineup, equipped with groundbreaking eco-conscious technologies to reduce the release of microplastics from clothing, which was developed in partnership with activewear brand Patagonia. Available this month, the Bespoke AI Washer comes with a wash course that reduces microplastic emissions from clothing by 54%¹ by using filter technology to capture these damaging plastic particles. The pollution of microplastics in our oceans and waterways is one of our world’s most pressing issues, and Samsung is proud to play a part in solving this problem.

Beyond reducing microplastics, the Bespoke AI Washer is packed with even more eco-conscious features to empower users to experience everyday sustainability without sacrificing performance. As the number one energy-efficient washer in the market,² the Bespoke AI Washer is equipped with Samsung’s proprietary AI Ecobubble technology. Using cool water instead of warm water without adding extra cycle time helps users save up to 70%³ of energy use with AI Energy Mode of SmartThings Energy. It also ensures high standards of cleanliness and hygiene for clothing by allowing detergent to quickly penetrate fabrics and remove dirt — even in cold water.

In addition, the Bespoke AI Washer comes with AI Wash sensors that measure the weight of the load and the level of soiling to ensure that the optimal amount of water, detergent and energy are used, minimizing waste.

Moreover, SpaceMax technology enables the machine to utilize a larger drum without increasing its external dimensions, giving consumers a large 11-kilogram capacity (5.3 cubic feet capacity for U.S. front load washer models) for larger loads. The Bespoke AI Washer’s unique, flat front design and various color options ensure that the appliance can easily blend into any laundry room and make your laundry space suit your design tastes as you see fit.

An Intelligent Healthy Cooking Experience With Bespoke AI Oven

Launching in October in the European markets, the Bespoke AI Oven comes with intelligent features that make cooking a healthful experience — allowing users to prepare food that is both good for the taste buds and the body.

Cooking with steam has long been associated with healthy cooking, and the new Bespoke AI Oven comes with various steam cooking functions to prepare nutritious and delectable steamed dishes. Natural Steam allows users to obtain crispier, more delicate flavors with a moist inside and crisp outside, making it the ideal choice for many baking dishes. Meanwhile, the oven’s Full Steam⁴ feature helps users steam vegetables or fish with minimal effort and retain more of their natural flavor and nutrients. The Bespoke AI Oven also comes with Dual Cook Steam, combining the upper and lower zones with easy steam technology so users can save time and energy by cooking different dishes simultaneously on different settings. When you’re done with your meal prep, a built-in steam cleaning feature makes for a quick clean-up.

The Bespoke AI Oven also has intelligent features that further enhances the healthy culinary experience. AI Pro Cooking^{5, 6} uses image-oriented food recognition technology to optimize oven cook settings while monitoring food to prevent meals from being overcooked. In addition, users can make cooking more interactive by creating and sharing time-lapse videos with friends and family on social media.

This touch-open oven features a handle-less, flat door design, so it harmoniously matches your kitchen furniture. And with a touch of your fingertip on a button on the control panel, you can open the door⁷ gently and effortlessly. The oven is available in a variety of modern colors and finishes⁸ including Clean Navy, Clean White and Satin Beige. So you can upgrade the appearance of your home by mixing and matching Bespoke appliances.

Adding connectivity into the mix, the Bespoke AI Oven also links with SmartThings Cooking service to provide personalized recipes⁹ and intelligent meal plans by understanding users’ tastes, diets and inventory in their fridge. Also, SmartThings Cooking can sync with Samsung Health to track users’ calorie goals and usage to recommend recipes. Thanks to this new feature, which will be available in October this year, counting your calories and cooking healthier just got even easier.

The Dream Kitchen With the Beautifully Designed Bespoke Infinite Line

Samsung is proud to announce the launch of the Bespoke Infinite Line, a full premium suite of appliances with an initial focus on the kitchen. Continuing Bespoke’s design leadership, the Bespoke Infinite Line embodies the values of exceptional quality and high-end cooking experience, creating a timeless product that goes beyond that of simple taste. This latest evolution in Samsung’s appliance line will make its global debut, including in Europe and the U.S., starting with the launch of 1 Door refrigeration, which comes in a fridge, freezer and wine fridge,¹⁰ this year.

From an aesthetic perspective, the Bespoke Infinite Line possesses a timeless design that effortlessly complements its environment with vertical lines, exquisite materials and sophisticated finishings. The Infinite Design features a high gloss metallic finish in a Timeless Greige color with an elegant gold copper Iedge frame. The lineup is made from durable aluminum, making it scratch and dent resistant as well as easy to wipe clean.

The Bespoke Infinite Line not only exemplifies class in its appearance but also its functionality, elevating the kitchen experience with its top-of-the-line features. Inside the refrigerator doors, Black Metal Cooling inside retains the cold and helps restore any heat loss quickly, while Tunnel Lighting on the frame and shelves projects light in every direction so that you can see into every corner. It also comes with an Auto Open Door that automatically opens the door when you touch it,¹¹ making a sound to alert you as it opens. What’s more, with no handles sticking out and getting in your way, it has a stylishly seamless appearance.

Other features include an auto-fill pitcher that automatically fills with purified water when you place it inside the fridge. Using its built-in Infuser, you can add fruits or herbs to create deliciously flavored beverages.¹² Keeping ingredients and leftovers tasting fresh and free from contamination, the Flex Pantry setup preserves food by adjusting temperatures optimized to the type of food being stored.

For more information about how Samsung is furthering its global reach and pushing the boundaries of what’s possible at home with Bespoke, visit samsung.com/bespoke-home or Samsung.com.

¹ Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

² Based on the 70% energy saving rate with AI Energy Mode and cold wash with Ecobubble. (As of Aug 2022)

³ Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

⁴ Only available on certain models.

⁵ Only available on certain models.

⁶ A dish should be placed in the center of the oven to achieve the best recognition. The accuracy of the recognition may vary depending on the actual usage conditions, such as the type of ingredients, cleanliness of the cavity and the brightness of the room light. For more detailed information, please refer to the user guide enclosed with the package.

⁷ The door will not open when the button is touched if either Pyrolytic Cleaning or the Child Lock has been activated.

⁸ The available colors and finishes will differ by model.

⁹ Available in certain languages, including English, French, German, Italian and Spanish.

¹⁰ The dimensions of all RR9000 models are 595 x 1,855 x 688mm (W x H x D).

¹¹ The door automatically opens about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

¹² To produce flavored water the Infuser should be filled with your preferred fruits or herbs before using it.

JaeSeung Lee, Head of Digital Appliances, Samsung Electronics

Recalibrating Our Strategy in a Changing World

The home has always been a central part of lives – it is, after all, where we begin and end most of our days. But now, as many people around the world practice social distancing, home becomes more important than ever.

The pandemic has resulted in all of us re-assessing the spaces in which we live along with the ways we operate and prioritize things in our daily routines. This had led to many people reorienting their lifestyles, personal and professional, to lead the most healthy, sustainable and productive lifestyle possible, whatever the situation they may be in.

Such changes of mindset and habits are in line with the vision Samsung Electronics has for its digital appliances division, one of moving beyond simply manufacturing appliances and towards becoming a truly consumer-centric lifestyle brand. We look to innovate so that consumers can enrich their home experiences and express their own personalities through our appliances in this changing world.

The Home as a Flexible, Personalized Space

As our consumers spend more and more time at home, the boundary between places of work and places of relaxation has shifted and people are increasingly repurposing their space to serve as multi-function spots – be they as a vacation spot, a party room, a makeshift gym, an office space, a bar or a cafe.

Today, the concept of the “home” has become more flexible so as to include all kinds of individual lifestyles and habits. Naturally, we felt that it was time for appliances to evolve in the same way, too.

The Era of Customizable Home Appliances

With our customizable home appliances, Samsung has pioneered a new age in the history of domestic gadgets based on the belief that today’s appliances should go beyond simply helping users complete their housework and that they must take the lead in innovating the lifestyles they fit into. We are constantly listening to our consumers and innovating our portfolio accordingly in a way that will allow us all to reflect our actual lifestyles – no matter how they may change, now or in the future.

Our Bespoke refrigerator line is the forerunner of this new direction. The concept started with on fundamental question: the average consumer users their refrigerator for ten years, a period of time in which so much can change, so way shouldn’t their refrigerator be able to change with them? Getting married, moving to a new city, having children, getting a new job – all of these changes can result in new needs, want and requirements for users of their domestic appliances. Therefore, for each change, the Bespoke line offers a variety of types, colors, and finishes that can answer the call.

However, the Bespoke line is not the only Samsung product to offer such personalization; this capability has expanded beyond refrigerators with our new line of laundry devices that are designed to adapt to user preferences with each use. Equipped with artificial intelligence, the new WW9800T washer learns user-preferred settings and combines this knowledge with big data to recommend the best cycle for optimal washing.

Our AirDresser also serves as a customized garment care solution for a diverse range of lifestyle needs, such as cleaning, sanitizing, or de-wrinkling. Whether your main cleaning priority is your suit jackets, your evening dresses, or your baby’s soft stuffed toys, the AirDresser has a cycle for you to gently steam and sanitize, keeping your lifestyle hygienic. When desiging the AirDresser, we merged sleek, contemporary design with high-performance technology, opening up a whole new appliance category capable of addressing the increasing consumer demand for health and hygiene-conscious products at home.

Keeping Hygiene Top of Mind for Both Indoors and Outdoors

We at Samsung are aware that the pandemic has made consumers much more aware of the need to maintain and manage best-practices hygiene routines, both for themselves personally and also within their homes.

This recent heightened demand for cleanliness has boosted our vacuum cleaner sales in the Latin American region by 350% compared to the previous year. Our global air purifier sales have also increased by 410% from January to July this year compared to the same timeframe last year. What this has led to is that in addition to creating innovative new products like the AirDresser, Samsung is looking closely at its entire existing portfolio through the lens of hygiene, as well.

For example, Samsung’s Clean Station took aim at an inconvenience that most of us accepted as being unavoidable: having dust fly back into the air whenever we emptied our vacuum cleaners’ dustbins. Pairing seamlessly with the Samsung Jet stick vacuum cleaner, the Clean Station lets consumers empty their dustbins right into a disposable bag with the touch of a button – and with no dust escaping back into the air.

Sustainability is Here to Stay

As they spend more time at home, consumers have also become more acutely aware of how their daily habits, including the use of home appliances, can impact the environment. Consumers today are challenging us to be bolder in our pursuit of eco-friendly, energy-efficient, sustainable products that align with their personal values surrounding environmental conservation.

For example, in the midst of the current pandemic, consumers are now shopping for groceries fewer times a week but buying in bulk when they do. This means that many consumers are looking for larger refrigerators but don’t want to see their electricity consumption spike. Samsung’s new RB7300 BMF refrigerator maximizes storage capacity with Samsung’s SpaceMax and applies eco-friendly structures to improve energy efficiency by 30%.

Furthermore, our new lineup of high efficiency washing machines and dryers also reduces washing time by up to 50% and energy usage by 20% thanks to Samsung’s proprietary QuickDrive technology. Additionally, with our EcoBubble technology that is capable of activating detergent even in cold water, consumers can save additional energy that may have been used to heat water.

Looking Ahead: Innovation That Reflects Our Users

Samsung is committed to developing appliances that do more than just clean, cool, and purify. Our trusted home appliances are now being upgraded to the next level with Samsung’s leading IoT and artificial intelligence capabilities which allow our products to communicate with their users and vice versa. Digital appliances are set to evolve into digital “assistants” that understand our patterns of behavior and work to create a home environment optimized for each household.

By continuing our close collaborations with internal research organizations as well as external experts, we hope to introduce home appliances that will truly understand you and your home.

We will always challenge ourselves to find the next big technical breakthrough and deliver on higher performance for users, but we know that technology without purpose leads to nowhere. We will always have our doors open to our consumers and put consumers at the center to create appliances that truly enrich each user’s lifestyle.