▲ Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics and Frank L. Blaimberger, Vice President of TÜV SÜD, were present at the EU RED certification ceremony.

Samsung Electronics today announced that its latest TVs, monitors and commercial display products have been technically evaluated for compliance with the European Union’s Radio Equipment Directive (RED), including updated cybersecurity requirements that take effect on August 1, 2025.

“With the growing emphasis on security in the industry, we are strengthening security features to stay ahead of this evolving trend,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “In addition to this achievement, we are committed to introducing innovations with advanced security and technology globally, thereby reinforcing customer trust in our solutions.”

The EU’s RED, introduced in 2016, establishes essential requirements for the safety, electromagnetic compatibility and efficient spectrum use of radio-equipped products. In 2022, the EU announced expanded cybersecurity rules under the RED to improve protection against network threats, safeguard personal data and reduce the risk of fraud. These new provisions will become mandatory starting August 2025.

The TÜV SÜD assessment covers Samsung’s entire 2024–2025 visual display lineup for the European market, including TVs, monitors, digital signage and Color E-Paper. Samsung is actively extending this compliance process to all applicable product lines as part of its global regulatory readiness strategy.

In fact, this focus on compliance reflects a broader, ongoing commitment to product security across Samsung’s ecosystem. In 2024, the company’s proprietary cryptographic module,

• Samsung CryptoCore, earned FIPS 140-3 certification from the U.S. National Institute of Standards and Technology (NIST).¹ As of 2025, Samsung CryptoCore has been integrated into Tizen OS,² the operating system powering Samsung Smart TVs, to enhance protection across key product lines including TVs, monitors and digital signage.
• In addition, Samsung Smart TVs are equipped with its Samsung Knox security platform, which has earned Common Criteria (CC) certification every year since 2015 — further underscoring Samsung’s leadership in consumer device security.

For more information, visit www.samsung.com.

¹ Recognized in the United States, Canada, UK, Germany, France, South Korea, Japan, Singapore, Australia and New Zealand.
² Tizen OS 9.0.

Samsung Electronics today announced that its proprietary cryptography module, Samsung CryptoCore,¹ has earned the prestigious FIPS 140-3 certification² from the National Institute of Standards and Technology (NIST). This certification underscores Samsung’s commitment to providing industry-leading security and data protection for Smart TV users.

“As home entertainment systems become more connected, it becomes critical for technology companies to safeguard the personal data that enables the seamless connectivity enjoyed by so many,” said Yongjae Kim, Executive Vice President and Head of the R&D Team, Visual Display Business at Samsung Electronics. “By integrating the FIPS 140-3-certified CryptoCore into our Smart TVs, Samsung is taking our commitment to secure home entertainment a step further and ensuring that our users can freely experience the value of our products.”

Beginning in 2025, Samsung CryptoCore will be fully integrated into Tizen OS,³ Samsung’s Smart TV operating system, enhancing the security of key products such as TVs, monitors and digital signage. With Samsung CryptoCore embedded in Tizen OS, personal data linked to Samsung accounts will be securely encrypted, SmartThings authentication information will be protected from external hacking threats and content viewed on TVs will benefit from enhanced copyright protection.

Since 2015, Samsung has equipped its Smart TVs with Samsung Knox,⁴ a security platform that has earned Common Criteria (CC) certification⁵ for 10 consecutive years. But with its newly acquired FIPS 140-3 certification, Samsung has strengthened its defenses against hacking and data breaches even further, proactively protecting personal information with advanced encryption technology.

Recognized by governments in 10 countries,⁶ the FIPS 140-3 certification requires comprehensive testing of cryptographic modules to ensure their security, integrity and reliability. For users, this means Samsung Smart TVs offer cutting-edge protection against privacy breaches, allowing them to enjoy their content, connect smart devices and engage with IoT services securely and without concerns.

¹ Samsung CryptoCore is a software library that encrypts and decrypts data during both transmission and storage.
² Federal Information Processing Standard (FIPS) 140-3 covers the security requirements for cryptographic modules.
³ Tizen OS 9.0.
⁴ Samsung Knox provides privacy protection on its Smart TVs through features like Tizen OS Monitoring, Phishing Site Blocking and Knox Vault. Knox Vault is available only on the QN900D and QN800D models.
⁵ Common Criteria (CC) certification is a global security standard recognized by 31 countries for IT product integrity.
⁶ Recognized in the United States, Canada, UK, Germany, France, South Korea, Japan, Singapore, Australia and New Zealand.

Celebrating the tenth anniversary of Samsung Developer Conference, SDC24 welcomed approximately 3,000 developers, partners and media from around the world under the theme “AI for All — A Decade of Open Innovation and Beyond.”

Samsung Newsroom attended SDC24 to observe the possibilities of a new future powered by AI.

Personalized and Secure AI Experiences

The event commenced with a keynote address by Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. During his speech, Han unveiled a vision of delivering more personalized and secure experiences through multi-device AI technology.

“In the future, Samsung devices will recognize who is speaking and deliver a customized experience. What’s more, connected devices and sensors throughout the home will be able to recognize your location to provide another level of personalization,” he said. “As Samsung has the widest range of devices from mobile to TVs and home appliances, I believe we are best positioned to provide this customized AI experience.”

▲ Vice Chairman JH Han delivers his speech at SDC24.

Daehyun Kim, Executive Vice President and Head of Global AI Center, Samsung Research, outlined the company’s AI research direction and security technology strategy.

“We have more solutions that protect your privacy without compromising game-changing technology and experiences, for both on-device AI and cloud AI experiences,” he said. “Our generative AI for text, images and speech has come to life through work with our partners and plays a crucial role in shaping our vision for the future of AI.”

▲ EVP Daehyun Kim explains the intersection of AI and security.

AI-Driven Innovations for Smarter Experiences

Samsung is integrating AI across its portfolio to enhance customer experiences. The company announced plans to extend One UI beyond mobile devices to become the software experience for all Samsung consumer products.

“As we want more people to benefit from AI experiences, we will be expanding a selection of these Galaxy AI experiences beyond our flagship devices into our A series and continue to bring Galaxy AI to the entire Galaxy ecosystem,” said Sally Hyesoon Jeong, Executive Vice President and Head of Framework R&D, Mobile eXperience (MX) Business.

She also gave attendees a sneak peek into the forthcoming One UI 7. The beta version will be available to developers before the end of this year.

“We’re exploring a brand new UX design,” Jeong added. “One UI 7 will bring a fresh new look to the entire interface.”

▲ EVP Sally Hyesoon Jeong previews One UI 7.

“We’ve been working on new ways to integrate Bixby into our AI home to control appliances and improve experiences,” said Young Ah Lee, Vice President and Head of UX, Digital Appliances (DA) Business. “Our latest update for Bixby leverages AI technology to make your interactions with appliances as easy as talking to a friend.”

▲ VP Young Ah Lee discusses user experiences with Bespoke AI home appliances.

Moon-soo Kim, Vice President and Head of Application S/W R&D, Visual Display (VD) Business, shared how the upgraded Bixby helps users find and enjoy tailored TV content with simple voice commands. Meanwhile, Samsung AI Cast allows AI-generated materials from mobile devices to be sent directly to Samsung TVs.

“These kinds of interactions make Samsung TVs truly the best experience for AI interoperability,” he said.

▲ VP Moon-soo Kim highlights the new features of Samsung’s AI TVs.

In January of this year, Samsung launched Samsung Visual eXperience Transformation (VXT) — a next-generation content management solution. Alex YW Lee, Executive Vice President and Head of Visual eXperience PM, Visual Display (VD) Business, showcased how users can create and organize B2B displays with AI and access a broad range of Pre-Integrated Repeatable Solutions from partners.

“As we look ahead to the future of VXT, we’re continuing to find new ways to partner with developer communities,” he said. “Join us in shaping this new ecosystem and producing the world’s best apps and services on VXT.”

▲ EVP Alex YW Lee emphasizes the importance of AI in the B2B space.

Platform Innovation and Responsible AI

In addition, Samsung revealed the latest SmartThings updates that rely on open collaboration and AI to offer more personalized and seamless user experiences.

“We just released Home Insight,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center. “Designed to understand the way you live, it provides timely home reports and delivers recommendations tailored to your usage patterns, preferences and even the time of year.”

▲ EVP Jaeyeon Jung introduces the newest SmartThings services.

Hobum Kwon, Vice President and Head of Platform, Samsung Research, highlighted how Tizen OS includes AI models powered by Samsung’s neural processing unit chips and offers improved connectivity with Galaxy devices.

“Tizen’s clean software architecture ensures that Tizen devices receive OS upgrades for up to seven years,” he said.

▲ VP Hobum Kwon presents the newest features of Tizen OS.

Platform innovation is propelled by advanced security technology.

“Samsung is committed to advancing AI responsibly, and we have three core AI ethics principles — fairness, transparency and accountability — that guide everything we do,” said Shin Baik, Head of Security Assurance, Device Platform Center. “We believe that automating vulnerability detection is essential to keeping pace with this evolving threat landscape. This means that we use AI technology to conduct automated security checks on new products. You’ll see this first on Tizen products, and we’ll continue rolling this capability out across Samsung’s entire product and service portfolio.”

▲ Shin Baik, Head of Security Assurance, stresses the need for responsible AI innovation.

Building Tomorrow With Developers and Partners

Throughout the presentation, attendees witnessed Samsung’s latest software technologies and developer support initiatives. Samsung will continue growing its AI ecosystem through open collaboration with developers and partners to reinforce the company’s competitive edge in the AI era.

▲ Developers and partners watch the keynote at SDC24.

Samsung Electronics has transformed people’s lives by popularizing wall-mounted TVs and smart TVs. Long at the forefront of innovation in TV hardware and software, Samsung is now utilizing AI to overcome limitations in the viewing experience and define the next generation of screen experiences.

▲ SW Yong, President and Head of Visual Display Business, Samsung Electronics

How AI Screens are Changing Daily Life

In today’s hyperconnected era, the AI TV is set to become the hub of an AI-powered smart home system — connecting, managing and controlling devices to provide consumers with new levels of convenience for more valuable experiences. Serving as a command center for the AI home, the AI TV allows users to easily monitor and operate connected devices, which can be automatically integrated to the SmartThings ecosystem via Calm Onboarding technology.

To see appliances at a glance, users can simply check the Daily Board on their Samsung AI TVs. The large screen displays 3D Map View to show the status of devices scattered around the home. Meanwhile, energy consumption can be managed by remotely turning off the lights or air conditioner when left on. Cameras and sensors ensure the home is monitored from afar, and users can even play videos to keep their pets entertained.

▲The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience

In addition, AI TVs are offering an ultra-large, high-resolution viewing experience to make users feel as if they are in first-row VIP seats at a stadium, movie theater or concert hall.

The Neo QLED 8K offers 8K AI Upscaling Pro so users can enjoy SD/HD/Full HD high-resolution images at 8K levels. AI Motion Enhancer Pro makes sports content feel even more real and immersive. Meanwhile, Active Voice Amplifier Pro helps users catch every word — from dialogue in a movie amid background music to a sportscaster’s commentary over cheers from a crowd. With these features, the world is entering the era of the AI home cinema and the AI home sports arena.

Furthermore, AI TVs will help make TV more accessible to all. Optical character recognition technology converts on-screen text to audio subtitles in real time for users who are hard of hearing. On the other hand, Relumino Mode configures contents on screen by amplifying contrast, brightness and contours for users with low vision.

AI Screens Lead the Evolution of AI Homes

AI TVs are making new experiences possible — experiences that would have been unimaginable with conventional TVs. To this end, AI homes will evolve with Samsung’s Tizen operating system.

With AI becoming a differentiator in the global home appliance market, operating systems are a key player when incorporating AI into TVs.

Since 2015, Tizen OS has powered hundreds of millions of smart TVs and led the evolution of TVs. Thanks to the platform’s excellent performance, Samsung expanded its capabilities from TV hardware to software.

▲Since its launch in 2015, Tizen has become a dominant OS for smart TVs

Equipped with SmartThings and Tizen OS, Samsung AI TVs will increasingly tailor their services to users’ tastes and lifestyles. Boundaries separating products from service platforms will crumble away to open the ‘Era of Device Platform Innovation.’ Continued upgrades to Tizen OS will ensure quality service in the future.

The key to these personalized, customized experiences offered by AI TVs is on-device AI — in other words, AI that is embedded in the TV with no need for a cloud connection. This technology is more secure than cloud-based AI because personal information wouldn’t be sent out to a server.

Above all, ‘Samsung Knox,’ Samsung’s proprietary security solution, will thoroughly protect devices and personal information so users can enjoy a safe AI home.

The Future of AI: What This Means for Consumers

The rapid evolution of AI raises many social, ethical, economic and legal concerns. But ultimately, AI will evolve in a way that provides greater value for consumers.

Samsung strives to create a new way of life with AI screens by understanding, responding and adjusting to users’ needs — for new screen experiences that were not possible before.

Whether breaking down language barriers during communication, sharing content recommendations or controlling home appliances, AI is already impacting all of our lives. Through continued improvements to its AI screens, Samsung will create a more valuable daily life in the AI home.

“This new collaboration with Loewe ensures that its latest luxury TV, stellar, will exceed expectations with the high-end experiences it brings to consumers,” said YS Kim, EVP, Head of the Service Business Team, Visual Display Business at Samsung Electronics. “It’s also more momentum for Tizen OS, which has established itself as the software platform of choice for premium TVs. Moving forward, we will continue to push the boundaries of how users interact with their TVs.”

Loewe, renowned for its luxury and high-end TVs, has chosen Tizen OS to enhance the viewing experience of its consumers. In particular, the brand is celebrated for its impeccable design and use of premium and unique materials — including stone and concrete back panels. Building on that foundation, this partnership with Samsung underscores the mutual commitment of both companies to deliver superior user experiences.

Tizen OS, based on the newest 2024 Tizen licensing platform, offers a wealth of content and service options, making it the ideal choice for Loewe’s discerning customer base. With Tizen OS, users have access to a wide variety of features, ensuring an unparalleled entertainment experience. Key features include:

• Samsung TV Plus: A vast array of free channels and on-demand content, providing a diverse selection of entertainment options.
• Gaming Hub: Access to top gaming platforms and services, offering an integrated gaming experience of 1,000+ titles without the need of a console.
• SmartThings: Seamless connection to smart devices in your home.

Outside of licensing partnerships, Tizen OS powers 270 million Samsung Smart TVs and offers an intuitive interface that minimizes the steps required for navigation and customization. Tizen OS users can stream their favorite content and play thousands of games — all on one screen — and every aspect of the TV experience is personalized and secured by Samsung Knox.

▲ The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience.

Samsung’s AI TV, 2024 Neo QLED 8K QN900D, is equipped with the 8K NQ8 AI Gen3 Processor, the company’s most powerful processor to date, as well as a neural processing unit (NPU) that runs twice as fast as its predecessor. Featuring eight times as many neural networks — 512 instead of 64 — the new AI TV analyzes and optimizes content in real time, delivering superior picture and sound quality and elevating the TV experience to one that places viewers at the center.

Full Immersion With AI Picture Technology

Watching a tennis match with the Samsung AI TV is like getting courtside seats. Every serve and every volley come to life right in the living room.

▲ 8K AI Upscaling Pro brings viewers closer to the content.

This immersive experience is possible thanks to 8K AI Upscaling Pro and AI Motion Enhancer Pro which work together to deliver exceptional clarity by sharpening low-resolution content and minimizing ball distortion and blurring.

▲ AI Motion Enhancer Pro uses deep learning to show the precise movements of a soccer ball during a match.

Revolutionizing Audio

Lifelike audio is equally important — and with AI guiding the experience, dialogue is crystal clear even in loud surroundings. Active Voice Amplifier Pro distinguishes between voices and background noise, cutting through the commotion so viewers hear only what’s important.

▲ Active Voice Amplifier Pro ensures that dialogue is clear and audible.

When watching a movie with Object Tracking Sound (OTS) Pro, viewers are no longer spectators — they’re in the character’s shoes, hearing everything from all directions.

▲ OTS Pro puts viewers in the scene so they hear what the characters hear.

Effortless Fine-Tuning

With AI Optimization, viewers can sit back and relax. This feature automatically fine-tunes the TV’s settings for the best viewing experience. Likewise, gamers don’t have to worry about adjusting the picture or sound with AI Auto Game Mode, which recognizes game titles and genres and automatically optimizes settings for an upgraded experience.

▲ AI Auto Game Mode allows users to focus on their gameplay.

AI Energy Mode conserves energy by using sensors to analyze ambient lighting before automatically adjusting the AI TV screen’s brightness. Similarly, the TV’s processor can identify on-screen motion and alter screen brightness. This feature represents a step toward greater sustainability.

▲ In AI Energy Mode, the screen brightness self-adjusts based on the surrounding lighting.

Meanwhile, Samsung Tizen OS turns the AI TV into more than an entertainment center. A personal curator, the operating system tailors content to users’ preferences while protecting their privacy with Samsung Knox.

▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.

At its best, technology that enriches lives sits in the background — present, but not intrusive. Samsung’s AI TV continues to evolve to do just that by pushing the frontier of audio and visual experiences, personalized experiences and enhanced sustainability while putting AI to work under the hood.