Samsung Color E-Paper provides a more efficient way forward. Utilizing digital ink technology, it maintains the visual appeal of traditional paper posters while significantly reducing the challenges associated with installation and management. This is a super-thin, ultra-low power and lightweight digital signage that transforms the traditional paper experience.

Unlike conventional digital signage, it consumes zero watts power when showing static images.¹ When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time.²

Available in 32-inch, 20-inch and 13-inch sizes, it also makes the transition to digital easier in real spaces. The 20-inch³ and 13-inch sizes align with familiar paper formats so that businesses can move from print to digital without redesigning layouts. The signage can be wall-mounted, hung or placed on a movable stand, so it works flexibly across café counters, retail walls, and franchise locations.⁴

With the dedicated Color E-Paper mobile app,⁵ local management stays simple. Content can be updated right from a mobile device, allowing changes to be made instantly on the spot.

For businesses operating both Color E-Paper and other connected displays, Samsung Visual eXperience Transformation (VXT)⁶ makes remote display management straightforward. Updates roll out instantly without the need for manual visits — making Samsung Color E-Paper an ideal smart signage solution for business of all sizes, from small retailers to large franchises.

Watch the video below to see how Color E-Paper helps businesses modernize signage with greater efficiency, flexibility and control.

1. Content refresh, content changes, or device monitoring and control require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎
2. Battery duration may vary based on factors including network environment, hardware components and user activity. Operating costs may vary by product sizes and years of use. ︎
3. The availability of each size may vary by region. 20-inch models will be available 2H 2026. ︎
4. The Color E-Paper includes 2 rear holders and 2 hanging brackets. The 13-inch model also includes 2 simple stands. Additional installation hardware may be required depending on your mounting configuration and must be purchased separately. ︎
5. Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. ︎
6. VXT is sold separately, and feature availability may vary by region. VXT can be connected to both LCD and LED signage operated by Tizen 4.0 or above. ︎

Spatial Signage, Samsung’s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the concept to life required close collaboration across display, research and design teams — each solving a different piece of the 3D puzzle.

Samsung Newsroom spoke with experts across the company — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — about the journey behind the innovation.

▲ Spatial Signage

Redefining the 3D Visual Experience

As demand grows for more distinctive visuals, the need for new display solutions is increasing. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” said Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”

“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”

Turning the concept into reality required a strong technological foundation. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” said Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”

Inside the Technology Behind Spatial Signage

At the core of Spatial Signage is 3D plate technology. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee explained. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”

“Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”

Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals — and once created, it cannot be adjusted.

“If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” said Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.

Securing depth while maintaining a slim profile was another challenge. Spatial Signage uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam explained. “Despite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product’s quality.”

The team also faced physical limitations. “With an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moiré effect — a high-frequency, wave-like pattern,” said Nam. “We repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.”

Crafting Depth Through Design

With the technology in place, the next step was to design an intuitive and immersive visual experience. “To maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,” Chung emphasized. “It is the result of years of accumulated expertise and dedication.”

As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background’s depth. “This project felt like bringing virtual images from a 3D program into the real world,” said Chung. “I’ve grown attached to each visual element created through this process.”

However, implementing the concept proved more complex than expected. “While typical design work can rely on a single image, Spatial Signage requires images to be divided into micrometer-level segments — thinner than a strand of human hair,” Chung explained. In other words, designers had to anticipate how those segments would come together. “It would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.”

New Opportunities for B2B Displays

Developed through close collaboration across teams, Spatial Signage goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.

“Whenever I walk by a café with Spatial Signage, I notice people pausing to look at the display,” said Nam. “For cafés or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.”

AI Studio,¹ an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage — delivering a truly immersive experience on the 3D display.

“In addition to retail, Spatial Signage is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,” said Sun. “Through innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.”

Ultimately, Spatial Signage is not just about making images appear in 3D — it is about creating more immediate, memorable and lifelike experiences in everyday spaces.

1. Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees. ︎

With cloud-based display solutions such as Samsung VXT and LYNK Cloud, Samsung supports centralized content and display management tailored to different business roles and environments.

Samsung VXT is designed for marketing managers, store managers, and IT managers who need an easier way to create, update and manage digital signage across multiple locations. The platform brings content creation and management together in one place and now features AI Studio, an AI-powered content app that helps simplify digital signage content creation. When used with Samsung Spatial Signage, AI Studio automatically optimizes content to enhance depth and spatial presence, making visuals feel more dimensional and immersive.²

In hospitality settings, LYNK Cloud supports hotel IT managers, hotel operators and hotel service managers by helping them manage hotel TVs, on-screen services and guest-facing content from a central platform. It also helps hotels gain insight into how guests interact with in-room TV services to support more relevant offerings and identify new revenue opportunities.

Explore the infographic below for additional features and benefits of Samsung VXT and LYNK Cloud to see how they power more efficient content and display management.

1. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎
2. Samsung VXT is a cloud-based digital signage platform that combines content creation, management and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H 2026 and may incur additional costs depending on usage. ︎

Samsung Electronics today announced the global launch of the 13-inch Samsung Color E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage.

“As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.”

Paper‑Like Color and Clarity for Modern Digital Displays

As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio.

With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,¹ the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced color imaging algorithm enhances color accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage.

Pioneering Lower‑Impact Signage With Bio‑Based Materials

Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organization UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.²

Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper.

Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.³ When content is updated, overall energy⁴ use remains far lower than that of conventional digital signage, which helps lower operating costs over time.

Easy Content Control With Samsung E-Paper App and Samsung VXT

Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control.

The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimize content visibility, as well as a preview function that allows teams to check color accuracy before deployment.

Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs.

Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.⁵

1. The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately. ︎
2. Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin (PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase and end-of-life emissions). All figures are estimates based on available data and are subject to change. ︎
3. Activities related to content refresh, content changes or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected. ︎
4. Battery duration may vary based on factors including network environment, hardware components and user activity. ︎
5. Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report. ︎

Since opening in 2018, Samsung’s Showcase & Training Centre in Frankfurt (the Frankfurt showroom) has played a central role in the region’s B2B strategy. What began as a space focused on LED technology has evolved into a full-scale engagement hub that highlights Samsung’s latest innovations — from The Wall and Cinema LED Onyx to Color E-Paper, Spatial Signage, various AI solutions, and VXT — the company’s cloud-native CMS for digital signage.

▲ The Frankfurt showroom offers an engaging environment where clients can explore Samsung’s latest display innovations and collaborative solutions.

At the showroom, clients are guided through immersive demonstrations that go beyond product features. The space allows decision-makers to see real-world solutions in action, align stakeholders, and move quickly from idea to execution. Samsung Newsroom spoke with four members of the European business to learn more about the company’s professional display business.

▲ (From left) Erica Cassells, Event Manager (Europe); Joachim Wieczorek, Head of Sales LED Signage (Germany); Anna Mindnich, Head of B2B Marketing CE (Germany); and Steven Pollok, Director of Display Division (Germany).

From Showcase to Ecosystem: A Strategic Hub for European Display

The showroom has transformed into a working strategy lab where Samsung presents not just products, but integrated ecosystems. The evolution happened as clients are increasingly interested in platform compatibility, wireless sharing, and end-to-end security. Now with Samsung’s VXT solution, for example, visitors can see firsthand how digital signage content is scheduled, distributed, and monitored seamlessly.

“Clients rarely come in looking for a single screen,” said Joachim Wieczorek, Head of LED Sales. “They want confidence in a solution — and that means seeing how the technology works, how it fits into their environment, and how it’s supported long-term.”

Another trend is that clients increasingly want to understand Samsung’s broader ecosystem and its security model — especially in corporate and public sector environments. “When it comes to sensitive data or high-security environments, that control matters,” Wieczorek said. “We often hear from clients that they want fewer third parties involved — and the showroom gives them a chance to see how our full stack works together.”

▲ Joachim Wieczorek, Head of LED Sales in Germany, guides clients through Samsung’s flagship LED solutions.

This approach has reshaped client engagements. Materna, a German IT and service management firm, initially came to view a single LED wall. After experiencing the full ecosystem, the team found opportunities to leverage a solution, rather than a single product, to increase business operation value. Materna left with a comprehensive vision that included LED, LCD, and Samsung VXT — an integrated solution that demonstrated the value of end-to-end collaboration with Samsung.

“The focus is no longer on resolution or price — it becomes about performance, scalability, and the confidence that Samsung can deliver,” Wieczorek added.

▲ Materna uses Samsung displays to create welcoming reception areas (left) and dynamic presentation spaces (right) that support collaboration and client engagement.

Toyota Motor also turned to the Frankfurt showroom to explore a unified digital transformation across its dealership network. The visit repositioned Samsung from vendor to strategic partner, demonstrating capabilities in standardization, streamlined procurement, and scalability across regions.

▲ Toyota delivers a consistent brand experience with 23,000 Samsung Smart Signage displays installed across 1,250 dealerships in 40 countries.

For AEG, one of Germany’s largest live entertainment groups, an initial meeting about Berlin’s Uber Arena expanded into a larger partnership, eventually leading to installations at Hamburg’s Barclays Arena and a broader marketing collaboration. “That visit was a turning point,” said Anna Mindnich, Head of B2B Marketing CE. “It helped us build trust and ultimately grow the relationship into something much bigger.”

▲ Berlin’s Uber Arena, operated by AEG, features Samsung’s curved LED signage — a partnership that later expanded to additional venues including Hamburg’s Barclays Arena.

Introducing Innovation: Helping the Industry Move Forward

From dedicated planner days for educators to retail walkthroughs and corporate demos, the Frankfurt showroom delivers experiences that make Samsung’s technology feel both tangible and tailored to each client’s unique needs.

▲ Samsung’s 4K Smart Signage lineup, ranging from 32” to 98”, is displayed side by side at the Frankfurt showroom.

Retail and corporate clients are especially drawn to Samsung’s Color E-Paper, which combines dynamic signage capabilities with ultra-low power consumption. From wayfinding to room signage and environmental design, Mindnich noted that many clients discover new applications during their visit.

▲ Samsung Color E-Paper offers a next-gen signage solution with ultra-low power consumption. Featuring a sleek and lightweight design, it is a more sustainable and flexible display alternative for businesses.

At the heart of the showroom is The Wall, Samsung’s modular MICRO LED display. Its fine pitch and flexibility allow for unique applications, from corporate lobbies to automotive design studios. Samsung’s Cinema LED Onyx was recently introduced in response to demand for immersive large-format displays in the entertainment industry.

Steven Pollok, Director of Display Division, notes that the corporate sector remains one of the largest verticals for LED business in Europe, especially when it comes to all-in-one screens for lobby displays and luxury lifestyle brands’ boardrooms.

“In several cases, seeing is believing. After visiting the showroom and experiencing the entire lineup of Samsung’s signage and solutions, clients can get internal buy-in more quickly to turn a visit into a full-scale project with our integrated offerings,” Pollok said.

▲ Pollok explains Samsung’s MicroLED technology (left), with The Wall showcased in multiple configurations from 0.84mm to 1.64mm at the Frankfurt showroom (right).

Pollok also notes that visits to the Frankfurt showroom are deeply integrated into Samsung’s regional sales strategy. Many installations across Europe begin with a hands-on visit, often hosted in collaboration with a channel partner. “It helps customers understand what’s possible — and helps our partners communicate that in their own markets,” Pollok explains.

▲ Samsung Onyx, the world’s first DCI-certified cinema LED, delivers true black levels, infinite contrast, and exceptional color accuracy. The latest Onyx (ICD model) launched at CineEurope 2025.

Clients can also experience Samsung’s Spatial Signage, another recent innovation, in Frankfurt. This slim and lightweight display creates realistic 3D depth without the need for 3D glasses. This innovation was recognized as IFA 2025 Innovation Award Honoree.

▲ Erica Cassells highlights Spatial Signage, a sleek solution for creating engaging, glasses-free 3D experiences.

For All Europe: Where Ideas Become Action

As the only pan-European display space of its kind, the European Display Showcase & Training Centre hosts clients and teams from across the continent for immersive workshops, events, and consultations. “We built this as a European showcase for a reason,” adds Erica Cassells, Event Manager. “Subsidiaries and customers come here for internal reviews, launch briefings, or just to see what’s possible. It gives us a first look at how new products are landing with real customers.”

▲ Samsung reps pose in front of the European Display Showcase & Training Centre in Frankfurt, Germany.

The Frankfurt showroom embodies Samsung’s mission to provide immersive, consultative environments that reflect local market needs. More than a static demo space, the showroom operates as a collaborative hub where clients test content, compare technologies, and design rollouts alongside Samsung experts.

“Our customers know this isn’t just a showroom,” Cassells said. “It’s a signal that we’re committed to their future — and ready to grow with them.”

With innovations like MICRO LED, Spatial Signage, Color E-Paper, and the Cinema LED Onyx, the Frankfurt showroom continues to drive the next wave of digital transformation across Europe. By the time clients leave, they don’t just see new technology — they see what’s possible for their business.

On June 8, Samsung Electronics launched the 32-inch Color E-Paper — an ultra-low-power digital signage solution capable of delivering rich, high-quality visuals.

Behind this innovative product lies Samsung’s proprietary Color Imaging Algorithm technology, developed through close collaboration between the Visual Display (VD) Business and Samsung Research at Samsung Electronics.

Samsung Newsroom spoke with two key figures behind its development — Daewoong Cho from the VD Business and Iljun Ahn from Samsung Research — to learn more about the creation of Color E-Paper.

▲ (From left) Iljun Ahn from Samsung Research and Daewoong Cho from the VD Business

Paradigm Shift: Ultra-Slim, Ultra-Light and Ultra Low-Power

The Color E-Paper sets a new benchmark for digital signage — redefining hardware, operational methods and content expressiveness.

The globally released EM32DX model (32-inch) sports an ultra-slim profile, measuring just 8.6 millimeters at its thinnest point, and boasts a lightweight structure, weighing only 2.5 kilograms with the battery.

▲ Daewoong Cho from the VD Business

“We designed the device to be ultra-slim and ultra-light so that it can be installed easily, even in tight spaces,” said Cho, who led Color E-Paper’s hardware development. “This versatility means it can serve as a menu board at a café entrance or be mounted on a wall to function as a seasonal, emotionally resonant interior display.”

One of the biggest advantages of the Color E-Paper is its ultra-low power consumption, as it draws 0.00W¹ while displaying a static image. This allows content to remain visible for extended periods on battery power alone, significantly reducing energy usage in retail environments. Changing the display image requires only a minimal amount of power as well. In addition, as part of Samsung’s commitment to sustainability, the product incorporates recycled plastics in its exterior and comes in eco-friendly packaging.

▲ Content for the Color E-Paper can be easily created, replaced and managed through the Samsung VXT platform.

▲ Samsung VXT enhances the Color E-Paper experience with content visibility optimization, a preview function that ensures color accuracy before deployment, and other convenient features.

A Display That Runs Without a Continuous Power Supply

The secret behind the Color E-Paper’s ultra-low power consumption is its distinctive method of displaying images.

▲ Iljun Ahn from Samsung Research

“While conventional LCD signage uses a backlight to illuminate images, the Color E-Paper arranges six colors of digital ink in precise locations — just like printing on paper,” said Ahn, who participated in developing the product’s image enhancement technology. “This is also what gives the display its eye-friendly visual texture.”

The display consists of millions of microcups, each containing four colored ink particles (red, yellow, white and blue). When an electrical signal is applied to each cup, the designated ink particles rise to the surface to produce six colors.

“This process closely resembles the printing principle by which ink adheres to paper,” Ahn explained. “Once an image is formed, it can be semi-permanently retained without any further power consumption.”

Rich Images With Just Six Colors Through Samsung’s Proprietary Technology

The Color E-Paper’s strengths go far beyond power efficiency. The product can reproduce vibrant, natural hues using only six colors thanks to Samsung Electronics’ independently developed Color Imaging Algorithm.

“Conventional products had limitations in accurately reproducing input colors, and issues such as distortion and noise occurred . A solution was needed to overcome these challenges, so the VD Business and Samsung Research joined forces to come up with one,” said Ahn.

The starting point for developing the Color Imaging Algorithm, which enhances both color expressiveness and visibility, was the Human Visual System (HVS). The algorithm was built around a key aspect of human vision: the eye perceives the average color across a certain region, rather than focusing on the colors of individual pixels.

“By leveraging this trait, it’s possible to create the perception of different colors by naturally combining the six colors. The key lies in optimizing the ratio and arrangement of those combinations to avoid any color distortion,” Ahn added.

▲ The Color E‑Paper’s color-rendering process, powered by the Color Imaging Algorithm.

Calculating Color Ratios: Probability Map Extraction

Conventional e‑paper relies on error-diffusion² techniques to approximate digital images using a limited color palette. While effective, these methods carry significant drawbacks, as they are prone to visual distortion and suffer from slow computation speeds.

To overcome these limitations, Samsung devised an innovative approach that calculates the probability of placing certain colors within arbitrary regions, allowing for more precise color expression.

▲ The Color Imaging Algorithm computes color-specific weights as probability distributions.

By computing color weights as probabilities, the Color E-Paper can render nearly 2.5 million distinct hues using just six colors — a dramatic 40-fold increase in color richness compared to the roughly 60,000 hues achievable with conventional methods.

Optimizing Color Arrangement: Color Sampling

Along with color ratios, the way colors are arranged also plays a critical role in color rendition quality. Building on the probability map, Samsung developers applied blue-noise-based³ sampling (arrangement)to assign colors on a pixel-by-pixel basis, ensuring uniform and smooth color rendering.

▲ The blue-noise-based color sampling process

▲ (Left) Grocery store promotions brought to life in vivid color on a Samsung Color E-Paper display; (Right) A magnified view of the onion demonstrates how various color combinations naturally render shades and hues.

This advanced Color Imaging Algorithm technology significantly reduces eye strain and delivers images with soft, natural boundaries — just like printed material.

▲ Samsung’s Color Imaging Algorithm technology overcomes the shortcomings of conventional e-paper.

A Globally Acclaimed Technology With a Bright Future

With reactions like “I thought it was real paper!” and “Where’s the power cable?”, people are often surprised or impressed when they see the Color E‑Paper for the first time. The innovation drew significant attention at this year’s edition of Europe’s largest display exhibition, Integrated Systems Europe, where it won three Best of Show at ISE 2025 awards.

“I felt so proud when I heard that a global brand, one that had previously insisted on analog signage only, began seriously considering a digital transformation after seeing the Color E‑Paper at ISE 2025,” Daewoong Cho recalled.

“The natural, paper-like color of the Color E-Paper will offer consumers a fresh experience across various commercial settings. We plan to introduce it in a range of sizes, from small to large displays.”

“We are continuing our research with the goal of being able to render a broader range of colors more effectively. Samsung Research and the VD Business will keep working in close partnership to deliver the next breakthrough in display technology,” added Iljun Ahn.

With its paradigm-shifting power efficiency and color accuracy, the Samsung Color E‑Paper is leading the evolution of digital signage. Driven by a spirit of continuous innovation, Samsung’s product developers are committed to enhancing visual experiences in commercial spaces — setting a new standard for the displays of tomorrow.

¹ Based on IEC 62301 standards from the International Electrotechnical Commission. Power consumption below 0.005W is indicated as 0.00W.
² This method diffuses the quantization error — introduced during image quantization — by distributing it in specified proportions to adjacent pixels, ensuring the errors become visually less noticeable across the entire image.
³ Unlike white noise, blue noise is concentrated in the high-frequency spectrum, distributing fine-grained, evenly spaced patterns without large blotches — enabling smoother and more natural image rendering on displays.