Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”

During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.¹

More Benefits, More Choices on Samsung.com

For Samsung Week 2026, Samsung has enhanced its online offers and premium services.²

Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.

Based on devices registered to their Samsung Account, customers can receive personalized product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.

The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.

In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro.

Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.

Smarter Experiences for Work, Wellness, and Home

Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.³

Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.

Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.

In the kitchen, the Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations to automated cooking settings.

Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.

For more details about Samsung Week 2026 in each region, visit Samsung.com.

1. Event periods, eligible products and purchase benefits may vary by country. ︎
2. Event pages and details may vary by country. Personalized product recommendations are available only to customers who have consented to marketing and cookies.  ︎
3. Product names, availability, and supported features may vary by region. ︎

Now in its sixth year, Samsung Week is the company’s largest promotional event — offering customers exclusive offers on a wide range of products through Samsung.com.

Originally held in 32 countries, the event has since doubled its global reach and achieved more than fourfold growth in sales. With the addition of mobile live commerce and region-specific social media initiatives, Samsung has enhanced the customer experience and established Samsung Week as its flagship global promotion.

This year’s theme, “Where Innovation Begins: From You,” emphasizes the company’s belief that customers are the driving force behind its innovation.

Based on analyses of customer purchases this year, Samsung Week 2025 highlights²:

• Best-selling products of the year such as the Galaxy S25 series, QLED TVs and Bespoke AI refrigerators
• Most-searched products such as Galaxy Z Fold7, Music Frame, and the Bespoke AI Laundry Combo
• Most registered products on SmartThings
• Bundled products customized for diverse customer lifestyles

Alongside the event, a ‘Personalized Product Recommendation’ feature has been newly introduced. When logged in with a Samsung account, customers receive tailored recommendation that consider factors such as product replacement cycles, purchase trends among users with similar devices and available rewards — providing a more convenient and personalized shopping experience.

Frequent customers can enjoy even greater benefits during Samsung Week 2025. Depending on the region, they can redeem accumulated points at higher values, receive larger discounts for registering more products to their Samsung accounts and take advantage of trade-in offers for eligible products.³

Additional benefits include Samsung Rewards — earned based on the products purchased and total amount spent and usable like cash on Samsung.com — as well as Samsung Care+ for professional product care.

A Samsung Week character digital sticker pack, inspired by the diverse experiences of customers around the world, is available for free download on Samsung.com during the event period.

Highlighting 56 years of customer-centric innovation, people can experience the campaign on large digital billboards in iconic locations worldwide, including Times Square in New York City and Piccadilly Circus in London.

For more details about Samsung Week 2025 in each region, visit Samsung.com.

1. Event period may vary by country or region. ︎
2. Event products and product names may vary by country or region. ︎
3. Details and benefits may vary by country or region. ︎