The Galaxy A90 5G’s triple camera can deliver advanced quality pictures in any situation and lighting condition, showcased here by taking the device on a vibrant whistlestop tour of Seoul. Check out the pictures below to see how, with the Galaxy A90 5G, you can capture the striking scenery of the city in autumn – all in under 24 hours.

10am: Gyeongbokgung in All Its Glory

The biggest of Seoul’s Five Grand Palaces, Gyeongbokgung Palace is an unmissable first stop on a tour of the city. Once you’ve reached the palace dressed like royalty in Korean traditional dress, hanbok, the Galaxy A90 5G will be able to capture every striking part of the Palace’s intricate architecture and detailing for you thanks to its 48MP High-resolution Main camera.

Then, for a shot that easily captures the palace complex in all its beauty, the Galaxy A90 5G also comes with an Ultra Wide camera. You can be sure to capture every aspect of the scene in front of you as you pass the morning wandering Gyeongbokgung thanks to the Ultra Wide camera’s 123-degree angle of view – the same as the human eye.

Photos taken with the Galaxy A90 5G’s Main Camera (top) and Ultra Wide angle camera (bottom)

Not only does the Galaxy A90 5G’s powerful camera let you capture photos and videos of your experience with ease, it also allows you to share these moments in high quality with your friends and family – live. While exploring the palace, why not take advantage of the power of 5G to show off your surroundings on a video call to your family, or seamlessly go live on social media to keep your friends in the loop.

1pm: A Pedicab Ride Into the Past in Bukchon Hanok Village

A historical tour of Seoul isn’t complete without a stop off at Bukchon Hanok Village. Nestled in the hills just beside Gyeongbokgung Palace, here you can travel back in time hundreds of years thanks to the Village’s collection of striking traditional houses.

A pedicab is a great way to explore this historical area in style, and while you’re taking in the sights and experiences, you can be sure to capture all the action smoothly thanks to the Galaxy A90 5G’s Super Steady Video feature.

* Videos have been edited for lighting consistency

Furthermore, why not commemorate the experience with a selfie on the Galaxy A90 5G’s 32 MP Front Camera that not only captures the best of your surroundings, but also of you thanks to its built-in intelligent selfie features.

3pm: Eating Like the Locals at a Traditional Korean Restaurant

Eating the local cuisine is one of the best ways to experience a country’s culture, and a morning of exploring is sure to have worked up an appetite, so be sure to stop by a traditional Korean restaurant.

With the Galaxy A90 5G’s Scene Optimizer software, you can intelligently and easily optimize your meal-time snaps to ensure your pictures look good enough to eat.

Scene Optimizer recognizes 30 types of subjects, from food to sunset to people, and intelligently adjusts the camera for the perfect shot – a picture-taking shortcut that’ll give you more time to dig in and enjoy.

7pm: Soaking Up a Night View at Seoullo

For a unique view of the city as it comes to life at night, you should head to Seoullo 7017, an elevated park built upon a former overpass in the bustling Seoul Station area, as sunset falls. You can be sure to capture the dynamic nighttime scenes around you as you explore Seoullo 7017 without losing a single detail thanks to the Galaxy A90 5G’s Night Mode.

Photos taken with the Galaxy A90 5G without Night Mode enabled (top) and with Night Mode enabled (bottom)

Night Mode helps you take bright, clear nighttime photos that balance areas of light contrast to bring out the best of what’s in front of you. The Galaxy A90 5G’s intelligent camera will even suggest the Mode to you when it detects that light conditions are low.

As nighttime falls over Seoul, why not share your excitement at your surroundings in a video clip that puts you in the spotlight. With the Galaxy A90 5G’s camera, you can focus on what matters and make it stand out with Live Focus effect on both photos and videos.

Live Focus uses advanced technology to detect the subject, letting you soften the background and adjust depth of field. Put what is important center stage and capture unforgettable memories as they happen with the Galaxy A90 5G’s powerful camera.

Samsung Electronics today announced the launch of the Galaxy A90 5G – the latest addition to the Galaxy A family with 5G connectivity. Made for digital natives living in the Era of Live, the Galaxy A90 5G combines 5G-connectivity with powerful features to capture, stream and share exactly the way you want.

“We’re excited about the success of the Galaxy A Series – a generation of smartphones built for the new Era of Live that focuses on essential features people want the most, including a high-quality camera, long-lasting battery and immersive display,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Samsung has worked tirelessly with our partners in the 5G ecosystem to bring 5G to as many people as possible, and now we are offering 5G connectivity across the entire Galaxy smartphone portfolio, giving more people high speed access and connected experiences.”

With the Galaxy A90 5G, you will be able to stream every minute of your favorite artists live concert, as if you were actually there. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. As the hyper-connected 5G network brings us closer together and enables us to do more on our devices, security is a more important consideration than ever. The Galaxy A90 5G is secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Meet the Next-Generation Performance

The Galaxy A90 5G offers a powerful, seamless and reliable experience. It is the latest example of Samsung’s commitment to open collaboration, combining the advanced mobile features and intricate design of Galaxy devices with innovative 5G solutions from partners like Qualcomm. Equipped with the Snapdragon 855 5G Mobile Platform, the Galaxy A90 5G offers people transformative mobile experiences from superior 5G-connectivity to enhanced AI capabilities¹.

“We are proud of our long-standing partnership with Samsung to bring the high-powered speed and performance of 5G to as many people as possible through the most advanced platform yet, the flagship Snapdragon 855 Mobile Platform,” said Cristiano Amon, President, Qualcomm Incorporated. “Samsung’s innovative line of Galaxy devices paired with the Snapdragon X50 5G modem and Qualcomm^® RF-Front-End solutions will support an entirely new 5G experience that enables people to work faster and play harder, no matter where they are.”

Enjoy Your Life in Live

The Galaxy A90 5G enables you to record and share videos with the phone’s 48-megapixel camera. With enhanced camera features and AI capabilities such as Super Steady, Scene Optimizer and Flaw Detector, you can easily capture the experience that matters most while on-the-go. The 32-megapixel front camera also boasts features such as Live Focus Mode, making it easier than ever to capture the best selfies or group videos.

Enjoy the Galaxy A90 5G’s expansive 6.7-inch FHD+ Super AMOLED Infinity-U display for a cinematic experience to get the most out of your multimedia content. You will also be able to spend more connected living experience with the Galaxy A90 5G’s powerful battery and super-fast charging capabilities.

The Galaxy A90 5G also takes your mobile gaming experience to the next level. With 5G connectivity, you can enjoy live gaming without lags and its Game Booster will always be running at most optimum state when you are in the heat of the battle.

Now, for the first time on the Galaxy A Series, you can enhance your overall mobile experience with Samsung DeX and Microsoft’s Your Phone app² on Galaxy A90 5G. Samsung DeX allows you to expand your Galaxy A90 5G experience to your PC screen or TV. You can also use the Microsoft Your Phone app to mirror your phone display onto your desktop to check notifications, send and receive messages, and browse through recent photos.

The Galaxy A90 5G, created with a unique geometric pattern on the back glass will be available in two classic color options – black and white – from September 4 in Korea and will expand to additional markets thereafter.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com/galaxy-a-2019 or www.samsung.com/galaxy.

Galaxy A90 5G Product Specifications³

¹ Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Qualcomm RF Front-end are products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

² Your Phone is preloaded on Window 10 October release (1809 version) or newer, and downloadable on Windows 10 April release (1803 version). Views of messages on Your Phone is limited to 1,000 messages received recently while views of photo gallery are limited to 25 recent photos that are taken by the phone camera and screen-captured.

³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded corners.

⁵ Availability may vary by market.

⁶ Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

For the Galaxy S10 line, Samsung brought new, advanced hardware and software-based technologies to the camera, including cutting-edge, AI-powered features. In order to learn more about the phones’ pro-grade camera system – which features an Ultra Wide lens, Super Steady video recording, and a built-in Neural Processing Unit (NPU) – Samsung Newsroom sat down with Samsung Electronics’ Mobile Communications Division’s camera developers and product planner.

(From left) Seoyoung Lee, Sunyong Kim, Sugon Baek and Wonseok Song of Samsung Electronics’ Mobile Communications Division, who planned and developed the Galaxy S10 line’s camera technologies.

The Power of the Ultra Wide Lens

The secret to taking incredible photos with the Galaxy S10 line is the Ultra Wide lens. The addition of the Ultra Wide lens was a major moment for Samsung, and represents one of the biggest changes to the Galaxy series in generations. Now, users can capture every detail of an epic landscape, or fit the entire family into one group shot without having to move back.

“Users expect more than just improved image quality with a new device. They want a camera that makes it easier to take amazing photos,” explained product planner Sunyong Kim. “The Ultra Wide lens features a 123-degree field of view, just like the human eye, so you can easily capture the moment just as you see it.”

Image captured using the Ultra Wide lens on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.

With the Ultra Wide lens, users can easily take dynamic pictures using the camera’s Live Focus function and Panorama mode. “Live Focus has been available on previous Samsung devices with the Telephoto and Wide-angle lenses, but for the Galaxy S10 line, we brought it to the Ultra Wide lens as well,” noted Sugon Baek. “What’s more, Panorama mode offers more vertical scope than previous models did, and greatly reduces the need to move the camera from left to right in order to capture the full shot.”

A panorama shot on the Galaxy S10+. This feature is also available on the Galaxy S10 and S10e.

Shake-Free Video Quality

Another new innovation that’s built into the Galaxy S10 line is the camera’s Super Steady video-recording feature, which offers users enhanced video stabilization.²

Super Steady works by using VDIS (Video Digital Image Stabilization) technology. It predicts user movements before filming starts, and once the camera is running, it calculates the adjustment range to minimize shakiness in videos.

“In the past, achieving optimum video stabilization meant sacrifices for the camera’s angle of view,” noted Wonseok Song. “A conventional wide-angle camera couldn’t solve the problem. But thanks to the Ultra Wide lens, the S10 is able to support a natural viewing angle while also offering stability and quality.”

Given that the adjustment capability of the Super Steady technology is best for capturing bigger movements, Song has a tip for users filming in different conditions: “For scenes that feature less action in low light, use the camera’s normal mode. For brighter scenes that feature more movement, Super Steady is best.”

Video footage³ shot on the Galaxy S9 (left) and Galaxy S10+ (right). This feature is only supported when filming with the Full HD Ultra Wide lens.

A Camera That’s Smart

The Galaxy S10 doesn’t just have the most advanced camera system on a Galaxy phone, it also has the smartest. In a first for Galaxy smartphones, the Galaxy S10 includes a next-generation NPU that automatically optimizes pictures in up to 30 different categories.

“We added 10 additional categories to optimize common photos, including ‘Dog,’ ‘Drink,’ and ‘Shoe,’” explained Seoyoung Lee. ‘Dog’ mode, she added, optimizes users’ pictures by focusing on fine details, such as strands of fur, whereas categories like ‘Shoe’ and ‘Clothing’ focus on objects’ colors, since most pictures of these objects are taken without people’s faces in the frame. “We also added ‘Drink’ category because we noticed the growing trend of people sharing pictures of their cocktails on social media.”

The Galaxy S10 line’s camera also provides suggestions of ways to potentially improve photos through its Shot Suggestion function. Based on the Galaxy S10 line’s machine learning capabilities, Shot Suggestion references a database of over 100 million users’ pictures to offer helpful tips on improving overall composition, positioning and proportions for photos of various subjects, including people, animals and vehicles. “The AI-based suggestions have been developed not just to prioritize putting the subject at the center of a photo,” said Lee. “That way, no matter how you want to set up your shot, the Galaxy S10 will help you do it in the most striking way possible.”

Seeing the Whole Picture

In developing the Galaxy S10 line’s camera, the team focused on engineering technologies that add real value to the camera experience, rather than simply increasing the number of lenses and features available.

“The camera is for more than documenting and recording,” explained Kim. “It is now the means through which we communicate.”

From the Ultra Wide lens, to Super Steady, to the NPU – and to other features, like Instagram mode, new filters, enhanced Bixby Vision, and easy shifting between lenses – the Galaxy S10 helps users do more with their camera than they ever could before. For all of those users who say a great camera is the top feature they’re looking for in a smartphone, Samsung has planted the flag.

¹ According to Samsung Electronics’ research

² Video stabilization on the Galaxy S10 line is up to three times better than conventional technologies.

³ This footage has been placed side by side and edited for comparison purposes.

Samsung Electronics today unveiled the Galaxy A70, the newest smartphone in the popular Galaxy A range. Built with Samsung’s latest innovations and upgraded essential features, the Galaxy A70 showcases a stylish design, large infinity display, enhanced triple camera, powerful battery and seamless connectivity. This smartphone is designed for digital natives who want to capture, connect and share life as it happens.

“Today’s consumers are using their phones in a more visually active and authentic way – sharing their experiences and staying connected longer,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “These connections can only thrive when the most essential features allow people to enhance interactions through spontaneous, collaborative, and genuine connection. This requires an evolution. Which is why, to meet the needs of this emerging generation, we created the new Galaxy A70 – designed for the way people are connecting now.”

Stand Out with an Immersive Display and Sleek Design

Featuring a 6.7” Infinity-U display along with the biggest screen in the Galaxy A portfolio to date, the Galaxy A70 provides a more immersive edge-to-edge experience to everyday activities. The Galaxy A70’s sleek and ergonomic design and a 20:9 display ratio delivers an immersive viewing experience whilst providing optimal grip.

Available in four distinctive colors including Coral – this year’s on-trend color, Blue, Black and White, the Galaxy A70 features a stylish prism effect that reveals stunning gradient colors depending on light direction and reflections.

Never Miss a Moment

With the Galaxy A70’s enhanced triple camera comes with a 32MP super high-resolution front and rear lens, take bright sharp shots that never sacrifice on image quality no matter where you are, or what time of day. The Depth lens enables you to adjust the depth of field to focus before and after taking a shot so people can choose what and where they want to highlight. Combined with the 8MP Ultra Wide Lens, enjoy expansive photos that mirror the same viewing angle as the human eye.

Make the most of your snaps with the Galaxy A70’s Scene Optimizer that can recognize and intuitively enhance up to 20 scenes, bringing out the best in what it sees. And with Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Stay Live for Longer

The Galaxy A70 comes with a powerful 4,500 mAH battery, giving you the freedom and convenience to share, stream and play all day. With Super-Fast Charging at 25W, you can be back in the action faster when you need a battery boost.

Connect Seamlessly and Securely

The Galaxy A70’s new intuitive positioning of the on-screen fingerprint scanner makes it more convenient than ever to control access to your phone for a more seamless user experience without requiring people to reposition their grip. Paired with Samsung Pass, people can sign into websites and apps by using biometric authentication as an easier and more secure way of logging-in. This ease and convenience is enabled by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software. Samsung Knox gives you a piece of mind about your privacy on the Galaxy A70, so you can use your phone freely with ease.

Get the Full Galaxy Experience

Galaxy A70 features Samsung’s One UI platform to encourage productivity and focus. Designed to improve the Samsung’s Galaxy user experience, One UI makes interactions enables convenient and smarter interaction including One Handed Navigation, making interactions easier by bringing the controls within one-handed reach. To make the experience more comfortable, consumers can enable One UI’s Night Mode to switch the display to evening time viewing and get more control over screen time with the Galaxy A70’s App Timer that gives visibility over your screen usage levels. Additionally, the Galaxy A70 includes Samsung Health, Samsung Pay^*, Bixby, and more.

Stay tuned for more information on the Galaxy A that will be revealed at ‘A Galaxy Event’ – taking place across three different continents on April 10^th.

To learn more about the Galaxy A Series, visit www.news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

Samsung Galaxy A70 Product Specifications^**

*Features and services differ between regions and models.

**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

The Galaxy S10 line builds on Samsung’s camera leadership – which includes the company’s game-changing Super Speed Dual Pixel and Dual Aperture technologies – by introducing a slew of exciting enhancements and even more advanced intelligence. Together, these innovations offer users all the tools they need to take truly epic shots and videos.

See More, Snap More

Each Galaxy S10 is like a professional-grade camera that fits in your pocket. The devices’ easy-to-use cameras were designed to allow you to capture any shot and angle. So no matter what you’re shooting, you’ll always have the right lens for the job.

At 123-degrees, the rear camera’s new 16MP Ultra Wide lens features a field of view that’s similar to the human eye. It covers approximately 4.3 times more area¹ than a 77-degree Wide-angle lens, and allows you to capture the world as you see it. Perfect for taking epic landscape shots, big panoramas (both horizontally and vertically), or simply fitting the entire family into a photo, the Ultra Wide lens ensures that you’re always able to capture the full scene.

Pictures taken with Galaxy S10’s Wide-angle (left) and Ultra Wide lens

Each Galaxy S10’s rear camera setup also includes a 12MP Wide-angle, Dual Aperture, Super Speed Dual Pixel lens. It combines an f/1.5-aperture lens with an f/2.4, and automatically adjusts to light just like our eyes to help users snap professional-looking photos, day or night. The Galaxy S10 and S10+’s triple rear camera setup also includes a 12MP Telephoto (zoom) lens. For those times when you need to get a little closer to your subject, the Telephoto lens provides two times optical zoom and ten times digital zoom.

Each Galaxy S10 comes equipped with a 10MP UHD Dual Pixel front-facing camera that’s perfect for taking high-quality selfies. The Galaxy S10+’s dual front camera setup offers improved megapixels and super-fast autofocus,² and includes an RGB depth lens for enhanced quality of bokeh effects.

A Smarter Way to Shoot

The Galaxy S10’s hardware is complemented by a next-generation Neural Processing Unit (NPU) – a layer of intelligence for all your photos – that streamlines image processing and makes already smart features better.

The addition of the advanced NPU makes the camera’s Scene Optimizer function that much more powerful. Now, Scene Optimizer is capable of analyzing even more complex scenes, and can simultaneously process more image recognition data than before. The camera recognizes up to 30 different types of scenes in all (up from 20 with the Galaxy Note9), including “Face,” “Baby,” “Dog,” “Vehicles,” and more. The function will also automatically optimize the color, saturation, white balance and contrast in order to ensure that the image you see on your screen appears as true to life as possible.

Pictures (right) taken with Scene Optimizer

When the camera recognizes specific scenes, it will also suggest other ways to potentially improve your photo. For example, if you’re taking a picture of a sunrise, the camera will automatically ask you if you’d like to switch to the Ultra Wide lens to ensure that you capture the scene in all its glory. If you’re taking a picture in extreme low-light conditions, it will propose that you take a Bright Night Shot for a professional-quality picture.

The camera also offers users instant, automatic recommendations on how to best frame their photo through its Shot Suggestion feature. Utilizing a database of over 100 million pictures, Shot Suggestion’s composition guide offers helpful tips to help you improve your photo’s proportions, positioning and overall composition.

The camera’s upgraded Live Focus mode allows you to customize your photos with artistic effects. The Galaxy S10+ utilizes its dual front cameras to support the feature, which includes options to add new spin bokeh, zoom bokeh, and color point effects, while the Galaxy S10 and S10e’s front-facing camera utilizes the NPU’s intelligence.

(From left) Live Focus’s new spin bokeh, zoom bokeh and color point effects

Silky Smooth Videos

Recorded videos are so much smoother with the Galaxy S10, thanks to groundbreaking innovations that ensure that users’ footage looks fantastic.

The camera’s Super Steady video-recording feature is the first of its kind on a smartphone, and offers users up to three times better video stabilization than conventional technologies. Powered by anti-shake stabilization technology (VDIS), Super Steady evens out shaky footage, allowing you to record fluid video during even your most active moments. So whether you’re dancing at a concert or recording a bumpy bike ride, with the Galaxy S10, the content you capture will be nice and steady.

Both the front and rear cameras are capable of recording pro-grade UHD footage, which allows users to step up their social game with true-to-life video quality. And in another smartphone first, the rear camera offers users the ability to take their recordings to the next level by capturing them in stunning HDR10+.

Utilizing dynamic tone mapping technology that provides 2.1 times broader color range than SDR, the Galaxy S10 allows you to take videos that are brighter and more dynamic than those taken with other smartphone cameras. That’s because the camera uses tone mapping techniques to go frame-by-frame and optimize the color for every scene.

A New AR Emoji Experience

Samsung’s latest flagships offer users a brand new AR Emoji experience, highlighted by a revamped design, greater customization options, and the ability to track not just your face but also your eyes, tongue and body movements, including your arms and legs.

AR Emoji’s new Mask Mode offers a fun way to touch up a less-than-stellar photo. Not satisfied with the expression you made in your last shot? Simply choose an AR Emoji that nails the emotion you want to express, and place its face over yours.

Users can also customize their AR Emojis like never before. In addition to choosing from the dozens of expressive stickers that are created for each AR Emoji, you can create your very own stickers, featuring unique backgrounds, expressions and other personal touches. Users who download AR World from the Galaxy Store app will also be able to access tons of new hairstyles, outfits and accessories that’ll make their AR Emoji even more unique.

Samsung’s Most Epic Cameras Yet

In addition to placing more fun and convenient features at users’ fingertips, the Galaxy S10 line’s powerful cameras allow you to capture moments in more detail – and with more lenses – than ever before.

The Galaxy S10 5G truly packs the power of a professional-grade camera into your phone by offering a total of six lenses – two on the front and four on the back. In addition to featuring all of the lenses included in the Galaxy S10+, the 5G model introduces Samsung’s next-generation 3D Depth Camera.

This innovative camera allows the device to accurately capture depth by measuring the length of time it takes for an infrared light signal to bounce off the photograph’s subject. The camera uses the resulting depth information to improve the quality of portrait-style images, and to power exciting new features like Video Live focus and Quick Measure. The former allows you to apply cinema-quality bokeh effects to recorded videos, while the latter enables you to use your phone to instantly measure distance, area or volume.

¹ At a distance of approximately one meter.

² Super-fast autofocus is included in the front cameras of the Galaxy S10e, S10, S10+ and S10 5G, as well as in the rear cameras of the Galaxy S10, S10+ and S10 5G.

It does this with clever innovations such as Scene Optimizer, which recognizes objects, scenery and time elements in the scene you’re about to snap, and automatically adjusts the color and exposure to provide an optimal image. The results are photos that evoke emotion in those who view them.

How do snapshots of a beautiful autumn day look when captured with Scene Optimizer? Follow along as we take you through a day in the life with Samsung’s most innovative camera yet*.

Admiring Flowers on a Morning Walk

Without Scene Optimizer (left), With Scene Optimizer

The flowers in my neighborhood look particularly beautiful this morning, bathed in the soft autumn sunlight. On my way to meet a friend for lunch, I pause to snap a picture of one of my personal favorites.

Before I take the pic, Scene Optimizer automatically recognizes that a flower is in the camera’s frame and ensures that the ideal color tones are applied. The resulting photo captures the flower’s rich color and delicate patterns, producing a gorgeous shot.

Sharing Snaps of a Delicious Lunch

Without Scene Optimizer (left), With Scene Optimizer

At lunchtime, I meet a friend at a favorite restaurant for pizza and pasta. The sight of the delectable dishes as they’re laid on our table gets our stomachs rumbling. Before digging in, we use the Galaxy Note9’s intelligent camera to snap a picture of our feast for our friends to drool over.

Scene Optimizer ensures that the image accurately captures the vivid colors on display in both dishes. Soon after uploading the mouthwatering photo to our social media pages, our phones are flooded with replies from friends who tell us that they wish they were there to help us polish off our plates!

An Afternoon Break Spotlights Brightness Enhancement

Without Scene Optimizer (left), With Scene Optimizer

Taking a break from the sun, my friend and I stop by a local café to catch up over a cup of coffee. While waiting to pick up our order, I take a picture of my friend as she sits beneath the café’s cozy lighting. Although it’s bright outside and rather dim in here, the Galaxy Note9’s intelligent camera ensures that both my friend and the café’s interior are properly illuminated. The result is a candid photo that’s worthy of a profile pic.

A Stroll Through the Park is Made More Beautiful

Without Scene Optimizer (left), With Scene Optimizer

Soon, we’re back outside enjoying the gorgeous weather with a stroll through a nearby park. It won’t be long before fall foliage will paint the leaves beautiful shades of yellow, red and orange. When I snap a picture of the trees with Scene Optimizer, I’m amazed at the likewise beautiful range of vivid green hues that I see before my eyes.

A Spectacular Sunset Becomes Even More So

Without Scene Optimizer (left), With Scene Optimizer

We finish our day with a hike to a park that offers a spectacular view of the city below. The sight of the sun slipping beyond the horizon—giving way to the twilight sky—takes our breath away, and we decide to snap a picture of the scene with the Galaxy Note9 to cherish this beautiful memory.

The intelligent camera automatically adjusts the color and lighting to ensure that the sunset in the image is just as vivid and beautiful as the one we’re witnessing, leaving us with the perfect photo to remember a perfect day.

To learn more about the Galaxy Note9’s intelligent camera, check out Samsung Newsroom’s in-depth look at the technology, linked here.

*All photos included in this article were taken with the Galaxy Note9 without the use of filters.

Samsung Electronics today announced the Galaxy A7, the latest addition to the Galaxy A series family. With a powerful rear triple camera, sleek design and must have everyday features, the innovative Galaxy A7 is the ultimate device for wherever life leads you.

“Samsung is committed to delivering meaningful innovation to all consumers across the Galaxy family, no matter who they are or where they are in the world” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “That’s why we’re excited to introduce innovative new features to the A series with the Galaxy A7, a practical but powerful device that is built to help make your everyday both convenient and extraordinary.”

Snap and share experiences with the Galaxy A7’s powerful triple camera;

• Never miss a moment with the Galaxy A7’s 8MP 120° Ultra Wide Lens. With the same viewing angle as the human eye, the Galaxy A7 captures the world exactly as you see it for unrestricted wide-angle photos.
• With the 24MP Lens and Depth Lens, the Galaxy A7’s Live Focus feature lets you control the depth of field by allowing you to adjust the bokeh effect to create stunning photos.
• Get crisp clear photos in both bright and low light conditions. The Galaxy A7’s 24MP Lens automatically lets more light in by combining four pixels into one pixel in low light conditions.
• The Galaxy A7 brings out the best in what it sees. Featuring Samsung’s intelligent Scene Optimizer, the Galaxy A7’s camera categorizes your subject and adjusts the color, contrast and brightness to instantly optimize image quality¹.

Snap bright, clear selfies any time of day and never worry about searching for the ideal lighting again, with the Galaxy A7’s 24MP front camera and adjustable LED flash. Take bokeh effect selfies with Selfie Focus, and mimic professional studio lighting with Pro Lighting Mode. Add a personal touch and express yourself with AR emoji, and flattering filters.

Featuring a premium 6.0-inch Super AMOLED display, the Galaxy A7 lets you experience and share the world as you see it. Adding on, Samsung’s signature Infinity Display makes the most of uninterrupted, immersive viewing. The Galaxy A7 also supports Dolby Atmos®² immersive sound technology, which brings entertainment to life through moving audio that flows all around you. When it comes to style, the Galaxy A7 does not compromise. Coming with a premium glass design, a side fingerprint sensor for greater convenience and smooth seamless curves, it’s both practical and comfortable in your hand. Available in four stylish colors to suit your personal style – blue, black, gold and pink³ – expressing yourself with the Galaxy A7 has never been easier.

Designed to make life more convenient, the Galaxy A7 comes with Bixby⁴, Samsung Pay⁵ and Samsung Health.

The Galaxy A7 will be available in select European and Asian markets from this fall and expand to additional markets in the near future.

On October 11, 2018, Samsung Electronics will welcome a new member to the Galaxy family. To celebrate the launch of the upcoming device, the company is hosting a Samsung A Galaxy Event on October 11, 2018 at 5:00pm (MYT).

For more information about Galaxy A7, visit news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

Galaxy A7 Product Specifications:

1 19 categories available: Food, Portraits, Flowers, Indoor scenes, Animals, Landscapes, Greenery, Trees, Sky, Mountains, Beaches, Sunrises and sunsets, Watersides, Street scenes, Night scenes, Waterfalls, Snow, Birds, Text

2 Dolby Atmos sound supported on headphones only

3 Available colors may vary by country

4 Bixby voice is not available on the Galaxy A7. Availability of Bixby services may vary by market.

5 The availability of Samsung Pay may vary by country, device, feature, card issuer, and merchant

01. The Problem

Ask any professional photographer and they will tell you how difficult it is to excel at all genres of photography. Whether it’s portraits, landscape photography, or food shots, they all require different techniques and camera settings for the best results. But when shooting with smartphones, most people don’t have time (or simply don’t know how) to adjust technical details, such as saturation, brightness, and white balance.

02. The Goal

When designing the Galaxy Note9, we aimed to create a camera that produces pictures even professional photographers would be satisfied with. To ensure stunning images with every shot, we also wanted to make the feature as easy to use as shooting with Auto Mode.

03. The Idea

Since photographers always look at what they are shooting first before deciding on settings and equipment, Galaxy Note9’s camera needed the ability to distinguish different subject matters automatically for our idea to work. It was also important for us to build settings that appeal to everyone.

04. The Solution

To turn our vision into reality, we developed an algorithm which sorts and categorizes complex scenery and objects. By passing the image on the preview screen through multiple filters, each specialized in analyzing different shapes and tones, the algorithm can determine what the camera is looking at. In addition to processing the object in focus, it also analyzes characteristics of the background scenery to allow the entire image to be enhanced accordingly.

To understand how users judge photographs, we conducted surveys to find the most popular color and tone combinations for different types of images. We also fine-tuned the settings based on users’ feedback on photos taken by past Galaxy phones.

05. The Result

The result is Galaxy Note9’s Scene Optimizer. By analyzing the main objects, scenery and time elements of a photo, the smart feature can categorize the image into 20 different types including food, flowers, animals, landscapes, and more¹. When the photo is taken, Scene Optimizer automatically selects the appropriate color and tone settings to boost the overall quality. No matter their skills or experience, users can always rely on the Galaxy Note9 to make their photos pop.

¹ Accuracy may differ by settings and surrounding conditions.